CN112799619A - Cross-screen creating method and system - Google Patents
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Abstract
The application discloses a cross-screen creating method and a cross-screen creating system. The cross-screen creating method comprises the following steps: a determination step: determining the structural distribution of the panel; homology steps: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family; an acquisition step: acquiring a data source of the PMOT four-terminal device; and an extraction step, namely extracting the panel of the family according to the distribution of the number of the family in different cities, and weighting the panel according to the distribution of the attribute structures of the members in the family. The invention provides a cross-screen creating method and a cross-screen creating system, which are based on real individuals, can realize cross-TV end integrated arrival, can realize finer granularity arrival based on the real individuals, and realize the evaluation of different media combination effects.
Description
Technical Field
The present application relates to the field of media cross-screen technologies, and in particular, to a cross-screen creation method and system.
Background
In the big data era, marketing environment is complex and changeable, the multi-screen era comes, fragmentation time is increased, watching behavior habits of audiences begin to be diversified, and multi-screen multimedia watching becomes a necessary trend. The multi-screen multimedia accumulates massive scattered data, how to aggregate the massive scattered data, and comprehensively evaluates cross-screen, cross-media and purchasing behavior monitoring, which becomes a new confusion of advertisers. How to select the most effective media combination to achieve the target consumption? Which screen can capture new guests more effectively? How do the scattered data of different screens look connected? In the current advertisement monitoring stage, a digital terminal (PC, Mobile, OTT) and a TV terminal are separately monitored, the arrival of split screens is calculated based on equipment and cookies, cross-screen measurement cannot be achieved, and cross-screen integrated arrival is achieved.
Therefore, aiming at the current situation, the invention provides a cross-screen creation method and a cross-screen creation system, which mainly aim at solving the problem of integration and arrival of cross-PC, Mobile, OTT and traditional TV four screens, and communicate TV, PC, Mobile and OTT data, based on real individuals, can realize arrival with finer granularity, and provide real cross-screen arrival based on real individuals.
Disclosure of Invention
The embodiment of the application provides a cross-screen creating method and a cross-screen creating system, which are used for at least solving the problem of subjective factor influence in the related technology.
The invention provides a cross-screen creating method, which comprises the following steps:
a determination step: determining the structural distribution of the panel;
homology steps: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family;
an acquisition step: acquiring a data source of the PMOT four-terminal device;
and an extraction step, namely extracting the panel of the family according to the distribution of the number of the family in different cities, and weighting the panel according to the distribution of the attribute structures of the members in the family.
In the cross-screen creation method, the determining step includes dividing the members of all the households into four parts to determine the structural distribution of the panel according to the viewing records of the members of all the households on the PMOT four-terminal device.
In the above cross-screen creating method, the homology step includes that the PMO three-terminal device is homologous to a vendor smart TV device through the User Graph, wherein the OTT terminal device in the PMO three-terminal device is communicated with the vendor smart TV device by using mac matching.
In the cross-screen creation method, the acquisition step includes that the data of the PMO three-terminal device is acquired from the full monitoring data actually provided by the seconds hand AdMonitor product, and the traditional live TV data of the smart TV of the manufacturer is acquired from the TV manufacturer.
In the above cross-screen creating method, the extracting step includes extracting the panel of the household according to the number distribution of the household in different cities, and adjusting the extraction proportion of the panel according to the structure distribution of the members in the household, so that the structure distribution of the panel and the structure distribution of the members in the household tend to be consistent finally, and weighting the panel according to the attribute structure distribution of the members in the household.
The invention provides a cross-screen creating system, which is characterized by being applicable to the cross-screen creating method, and the cross-screen creating system comprises the following steps:
a determination unit: determining the structural distribution of the panel;
homologous units: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family;
an acquisition unit: acquiring a data source of the PMOT four-terminal device;
and the extraction unit is used for extracting the panel of the family according to the distribution of the number of the family in different cities and weighting the panel according to the distribution of the attribute structures of the members in the family.
In the above cross-screen creation system, the determining unit divides the members of all the households into four parts to determine the structural distribution of the panel according to the viewing records of the members of all the households on the PMOT four-terminal device.
In the cross-screen creating system, the homologous unit enables the PMO three-terminal device and the manufacturer intelligent television TV device to be homologous through the User Graph, wherein the OTT terminal device in the PMO three-terminal device is communicated with the manufacturer intelligent television TV device through mac matching.
In the cross-screen creation system, the data of the PMO three-terminal device of the obtaining unit is obtained from the full monitoring data actually provided by the second hand admiteror product, and the traditional live TV data of the smart TV of the manufacturer is obtained from the TV manufacturer.
In the above cross-screen creating system, the extraction unit extracts the panel of the household according to the number distribution of the household in different cities, and adjusts the extraction proportion of the panel according to the structure distribution of the members in the household, so that the structure distribution of the panel and the structure distribution of the members in the household tend to be consistent finally, and the panel is weighted according to the attribute structure distribution of the members in the household.
Compared with the related technology, the invention provides a cross-screen creating method and a cross-screen creating system, which mainly aim at solving the problem of integration and arrival of cross-PC, Mobile, OTT and traditional TV four screens, and the invention communicates TV, PC, Mobile and OTT data, can realize arrival of finer granularity based on real individuals, and provides real cross-screen arrival based on real individuals.
The details of one or more embodiments of the application are set forth in the accompanying drawings and the description below to provide a more thorough understanding of the application.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a flow chart of a cross-screen creation method according to an embodiment of the application;
FIG. 2 is a graph of a person's viewing behavior at four ends of a PMOT in a family according to an embodiment of the present application;
FIG. 3 is a schematic diagram of a PMOT four-terminal homology basic methodology according to an embodiment of the present application;
FIG. 4 is a schematic diagram of a PMOT four-terminal data source according to an embodiment of the present application;
FIG. 5 is a schematic structural diagram of a cross-screen creation system of the present invention;
fig. 6 is a frame diagram of an electronic device according to an embodiment of the present application.
Wherein the reference numerals are:
a determination unit: 51;
homologous units: 52;
an acquisition unit: 53;
an extraction unit: 54, a first electrode;
81: a processor;
82: a memory;
83: a communication interface;
80: a bus.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described and illustrated below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments provided in the present application without any inventive step are within the scope of protection of the present application.
It is obvious that the drawings in the following description are only examples or embodiments of the present application, and that it is also possible for a person skilled in the art to apply the present application to other similar contexts on the basis of these drawings without inventive effort. Moreover, it should be appreciated that such a development effort might be complex and tedious, but would nevertheless be a routine undertaking of design, fabrication, and manufacture for those of ordinary skill having the benefit of this disclosure, and thus should not be construed as a limitation of this disclosure.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the specification. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of ordinary skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments without conflict.
Unless defined otherwise, technical or scientific terms referred to herein shall have the ordinary meaning as understood by those of ordinary skill in the art to which this application belongs. Reference to "a," "an," "the," and similar words throughout this application are not to be construed as limiting in number, and may refer to the singular or the plural. The present application is directed to the use of the terms "including," "comprising," "having," and any variations thereof, which are intended to cover non-exclusive inclusions; for example, a process, method, system, article, or apparatus that comprises a list of steps or modules (elements) is not limited to the listed steps or elements, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus. Reference to "connected," "coupled," and the like in this application is not intended to be limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. The term "plurality" as referred to herein means two or more. "and/or" describes an association relationship of associated objects, meaning that three relationships may exist, for example, "A and/or B" may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. Reference herein to the terms "first," "second," "third," and the like, are merely to distinguish similar objects and do not denote a particular ordering for the objects.
The present invention is based on cross-screen creation of real individuals, briefly described below.
Multimedia (Multimedia) is a composite of multiple media, generally including multiple media forms such as text, sound, and images. In a computer system, multimedia refers to a man-machine interactive information exchange and dissemination medium that combines two or more media. The media used include text, pictures, photos, sounds, animations and movies, and the interactive functions provided by the programs. Hypermedia is a subset of multimedia systems, the hypermedia system is a world wide information system (GIS) constructed using hyperlinks, and the GIS is an application system on the Internet using the TCP/IP protocol and the UDP/IP protocol. The multimedia technology is a technology for storing and managing various information such as language characters, data, audio, video and the like through a computer and enabling a user to communicate information with the computer in real time through various senses. The contents displayed and carried by the multimedia technology are actually products of the computer technology. By medium we mean a carrier for carrying and transporting some information or substance. Can be divided into five categories: sensory media, presentation media, storage media, and transmission media. In the computer field, media are mainly carriers for transmitting and storing information, and transmitted information includes language characters, data, video, audio and the like; carriers for storage include hard disks, floppy disks, magnetic tape, magnetic disks, optical disks, and the like. The multimedia is to scientifically integrate the functions of various media, and provide various forms of information display for users by combining hands, so that the obtained information is more visual and vivid. The multimedia technology is to digitize the media information such as text material, image data, audio and video by computer and integrate it into the interactive interface, so that the computer has the capability of interactively showing different media forms. The multimedia technology has the following main characteristics: the integration refers to the capability of performing multichannel unified acquisition, storage, organization and synthesis on information; the controllability means that the multimedia technology takes a computer as a center, comprehensively processes and controls multimedia information, expresses the multimedia information in various media forms according to the requirements of people, and simultaneously acts on various senses of the people; interactivity is one of the main features of multimedia applications that is different from traditional information communication media. The traditional information communication media can only unidirectionally and passively propagate information, and the multimedia technology can realize active selection and control of people on the information; the non-linear nature of non-linear multimedia technology will change the traditional sequential read/write mode. In the past, most of people adopt a frame of chapters, sections and pages to acquire knowledge step by step, and the multimedia technology presents the content to readers in a more flexible and more variable way by means of a hypertext Link (Hyper Text Link) method; the real-time property means that when a user gives an operation command, corresponding multimedia information can be controlled in real time; the interactive device can form human-machine interaction, human-machine interaction, mutual communication operating environment and scene of being personally on the scene, and people can control according to needs. The man-machine interaction is the biggest characteristic of multimedia; the convenience of information use means that a user can use information according to own needs, interests, task requirements, preferences and cognitive characteristics, and can take information expression forms such as pictures, texts, sounds and the like; the dynamic ' multimedia ' of the information structure is a book which can not be read completely forever ', and a user can reorganize information according to own purposes and cognitive characteristics, add, delete or modify nodes and reestablish links. The field of multimedia applications has been involved in such industries as advertising, art, education, entertainment, engineering, medicine, commerce and scientific research. By using the multimedia web page, the advertisement can be changed into an interactive form with sound and pictures by the merchant, the merchant can attract the user and provide more commodity messages to the prospective buyer in the same time, but the downloading time is too long, which is a big disadvantage of adopting multimedia to make the advertisement. The multimedia is used for teaching, the interactivity of the self-learning process can be increased, students can be attracted to learn, learning interest is improved, and the knowledge absorption of the students is enhanced by using feedback (feedback) of three aspects of vision, hearing and touch. The multimedia technology is a rapidly developed comprehensive electronic information technology, brings directional changes to the traditional computer system, audio and video equipment, and has profound influence on mass media. The multimedia computer can accelerate the computer to enter the process of every aspect of family and society, and bring a profound revolution to the work, life and entertainment of people. The multimedia can also be applied to the fields of digital libraries, digital museums and the like, and traffic monitoring and the like can also use the multimedia technology for related monitoring.
The concept of multi-screen interaction is hot in 2013, except that IT is a huge effort abroad to achieve "internal intercommunication" in ITs own product line, for example, a social streaming media player Nexus Q, a samsung "all share" wireless transmission technology, etc. which are tried to be introduced before google, domestic enterprises also try to add a multi-screen interaction technology to a smart television and a set top box platform, while a fast-playing large-screen product, which is introduced at this time by fast-playing technology, is the first domestic hardware product to achieve the function, and the fast-playing technology CEO is also anticipated on the 2012 internet congress: 2013 can be a new year of multi-screen interactive popularization application.
Personal Computers (PCs), a generic term referring to computers that are suitable for Personal use in many respects, such as size, performance, and price, and are directly operated by end users. The device consists of a hardware system and a software system, and is a device which can independently run and complete specific functions. Desktop computers, notebook computers, tablet computers, ultrabooks, and the like all belong to the category of personal computers. OTT is an abbreviation of "Over The Top", and means to provide various application services to users through The internet. This application is different from the communication services currently provided by operators, which only utilize the operator's network, while the services are provided by third parties other than the operator. At present, typical OTT services include internet television services, apple app stores, and the like. The screen transfer function is one of the important functions of OTT, the current screen transfer technologies include DLNA, AirPlay, Miracast and some proprietary screen transfer protocols, and the screen transfer function has wide application prospects in the fields of home entertainment, business office and the like. DLNA is called Digital Living Network Alliance, and Sony, Intel, Microsoft, Google and the like are established, and aims to solve the interconnection and intercommunication of intelligent equipment and enable Digital media documents to be transmitted and shared among different equipment at will. AirPlay is a wireless sharing protocol developed by apple inc, through which documents can be conveniently wirelessly transferred between different iOS devices. Miracast is a wireless transmission protocol initiated by Wi-Fialliance, and a Miracast user can browse photos taken by a smart phone on a large-screen television as much as possible, share a notebook screen in real time through a meeting room projector, or watch live programs of a home network television set top box on a tablet computer. Many companies of WiPlug are researching and developing OTT screen transfer functions, good screen transfer experience needs hardware support and application software support of a mobile phone terminal, an OTT terminal and an intelligent television terminal, and ShowKey is a builder and a first brand of screen transfer industry. The ShowKey is like a magic key for starting the function of the intelligent television, and is plugged into any large-screen terminal such as a television or a projector with an HDMI interface, and 3 steps of simple direct connection are carried out, so that a common high-definition television in a home is easily changed into a high-definition intelligent television; the screen of playing videos, photos and music on the mobile phone (whether an android system or an apple IOS system) can be transferred to a television screen through a WIFI or AP mode like a master key for opening the screen, and the functions of normally answering the phone, sending short messages and playing entertainment of the mobile phone are not influenced while the screen is transferred. The remote controller or MINI USB mouse can be used for remote control, so that the user can fully enjoy unlimited control when watching TV at home. The ShowKey also has 'rich connotation', the movie content resource network is open to grab, the content is rich, the updating is fastest, and the method is basically synchronous with the current network or cinema consultation.
The invention provides a cross-screen creation method and a cross-screen creation system, which mainly aim at solving the problem of integration and arrival of cross-PC, Mobile, OTT and traditional TV four screens, and get through TV, PC, Mobile and OTT data, based on real individuals, can realize the arrival of finer granularity, and provide the real cross-screen arrival based on the real individuals.
The following describes embodiments of the present application by taking cross-screen creation as an example.
Example one
The embodiment provides a cross-screen creation method. Referring to fig. 1-4, fig. 1 is a flowchart of a cross-screen creation method according to an embodiment of the present application; FIG. 2 is a graph of a person's viewing behavior at four ends of a PMOT in a family according to an embodiment of the present application; FIG. 3 is a schematic diagram of a PMOT four-terminal homology basic methodology according to an embodiment of the present application; FIG. 4 is a schematic diagram of a PMOT four-terminal data source according to an embodiment of the present application, and as shown in the figure, the cross-screen creation method includes the following steps:
determination step S1: determining the structural distribution of the panel;
homology step S2: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family;
acquisition step S3: acquiring a data source of the PMOT four-terminal device;
and an extraction step S4, extracting the panel of the family according to the distribution of the number of the family in different cities, and weighting the panel according to the distribution of the attribute structures of the members in the family.
In an embodiment, the determining step S1 includes determining the structural distribution of the panel by dividing the members of the population into four parts based on the viewing records of the members of the population on the PMOT four-terminal device.
In a specific implementation, due to the addition of a conventional TV terminal, the panel is weighted by using a full population position as a base, and for this purpose, the structural distribution of the panel is determined by dividing members of all households into four parts according to the viewing records of the members of all households on a PMOT four-terminal device, and assuming that the proportion of live broadcasts in OTT people is 60%, the viewing behavior distribution diagram of the members of the households at the PMOT four-terminal device is shown in fig. 2.
In an embodiment, the homology step S2 includes enabling the PMO three-terminal device to be homologous with a vendor smart TV device through the User Graph, where an OTT terminal device of the PMO three-terminal device is communicated with the vendor smart TV device using mac matching.
In the concrete implementation, the User Graph can realize that the equipment of PMO three-terminal and equipment get through, and TV equipment cooperating with the firm itself also is intelligent television equipment in addition, can possess the OTT end TV watching behaviors such as traditional live broadcast TV behavior and the broadcast playback simultaneously, matches through the mac, can realize getting through of OTT end equipment and firm intelligent TV equipment. Thus far, a PMOT four-terminal device-to-device punch-through has been achieved. Connection between the smart television device and a single person (Mobile-end device or PC-end device) is realized through questionnaire research and a hookalike family similarity model, so that connection between four screens and a person is realized, and a PMOT four-end homology basic methodology is shown in fig. 3.
In an embodiment, the obtaining step S3 includes that the data of the PMO three-terminal device is obtained from full monitoring data actually provided by a seconds hand admiteror product, and the traditional live TV data of the smart TV of a television manufacturer is obtained from the television manufacturer, and a schematic diagram of a PMOT four-terminal data source is shown in fig. 4.
In an embodiment, the extracting step S4 includes extracting the panel of the households according to the distribution of the number of households in different cities, adjusting the extraction proportion of the panel according to the structural distribution of the members in the households so that the structural distribution of the final panel and the structural distribution of the members in the households tend to be consistent, and weighting the panel according to the attribute structural distribution of the members in the households.
In specific implementation, according to the methodology in the homologous step S2, assuming that the expected total amount of panel is 50 ten thousand households, panel of the households is extracted according to the number distribution of the households in different cities, and the panel extraction ratio is continuously adjusted according to the distribution of cities, genders and age groups in the member structure distribution of the households, so that the structure distribution of the panel and the structure distribution of the members in the households tend to be consistent finally. And finally, weighting the panel according to cities, genders and age groups in member structure distribution of the family.
Therefore, the invention provides a cross-screen creation method and a cross-screen creation system, which mainly aim at solving the problem of integration and arrival of cross-PC, Mobile, OTT and traditional TV four screens, and get through TV, PC, Mobile and OTT data, based on real individuals, can realize arrival of finer granularity, and provide real cross-screen arrival based on the real individuals.
Example two
Referring to fig. 5, fig. 5 is a schematic structural diagram of a cross-screen creation system according to the present invention. As shown in fig. 5, the cross-screen creating system of the present invention is applicable to the above-mentioned cross-screen creating method, and includes:
the determination unit 51: determining the structural distribution of the panel;
the homologous unit 52: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family;
the acquisition unit 53: acquiring a data source of the PMOT four-terminal device;
and the extraction unit 54 is used for extracting the panel of the family according to the distribution of the number of the family in different cities, and weighting the panel according to the distribution of the attribute structures of the members in the family.
In the present embodiment, the determining unit 51 determines the structural distribution of the panel by dividing the members of the entire family into four parts according to the viewing records of the members of the entire family on the PMOT four-terminal device.
In this embodiment, the homologous unit 52 makes the PMO three-terminal device and the vendor smart TV device homologous through the User Graph, wherein the OTT terminal device in the PMO three-terminal device is connected to the vendor smart TV device through mac matching.
In this embodiment, the data of the PMO three-terminal device of the obtaining unit 53 is obtained from the full monitoring data actually provided by the second hand admiteror product, and the traditional live TV data of the smart TV of the manufacturer is obtained from the TV manufacturer.
In this embodiment, the extracting unit 54 extracts the panel of the household according to the number distribution of the household in different cities, and adjusts the extraction proportion of the panel according to the structure distribution of the members in the household, so that the structure distribution of the panel and the structure distribution of the members in the household tend to be consistent finally, and the panel is weighted according to the attribute structure distribution of the members in the household.
EXAMPLE III
Referring to fig. 6, this embodiment discloses a specific implementation of an electronic device. The electronic device may include a processor 81 and a memory 82 storing computer program instructions.
Specifically, the processor 81 may include a Central Processing Unit (CPU), or A Specific Integrated Circuit (ASIC), or may be configured to implement one or more Integrated circuits of the embodiments of the present Application.
The memory 82 may be used to store or cache various data files for processing and/or communication use, as well as possible computer program instructions executed by the processor 81.
The processor 81 implements any of the cross-screen creation methods in the above embodiments by reading and executing computer program instructions stored in the memory 82.
In some of these embodiments, the electronic device may also include a communication interface 83 and a bus 80. As shown in fig. 6, the processor 81, the memory 82, and the communication interface 83 are connected via the bus 80 to complete communication therebetween.
The communication interface 83 is used for implementing communication between modules, devices, units and/or equipment in the embodiment of the present application. The communication port 83 may also be implemented with other components such as: the data communication is carried out among external equipment, image/data acquisition equipment, a database, external storage, an image/data processing workstation and the like.
The bus 80 includes hardware, software, or both to couple the components of the electronic device to one another. Bus 80 includes, but is not limited to, at least one of the following: data Bus (Data Bus), Address Bus (Address Bus), Control Bus (Control Bus), Expansion Bus (Expansion Bus), and Local Bus (Local Bus). By way of example, and not limitation, Bus 80 may include an Accelerated Graphics Port (AGP) or other Graphics Bus, an Enhanced Industry Standard Architecture (EISA) Bus, a Front-Side Bus (FSB), a Hyper Transport (HT) Interconnect, an ISA (ISA) Bus, an InfiniBand (InfiniBand) Interconnect, a Low Pin Count (LPC) Bus, a memory Bus, a microchannel Architecture (MCA) Bus, a PCI (Peripheral Component Interconnect) Bus, a PCI-Express (PCI-X) Bus, a Serial Advanced Technology Attachment (SATA) Bus, a Video Electronics Bus (audio Electronics Association), abbreviated VLB) bus or other suitable bus or a combination of two or more of these. Bus 80 may include one or more buses, where appropriate. Although specific buses are described and shown in the embodiments of the application, any suitable buses or interconnects are contemplated by the application.
The electronic device may connect to the cross-screen creation system to implement the methods described in conjunction with fig. 1-4.
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A cross-screen creation method, comprising:
a determination step: determining the structural distribution of the panel;
homology steps: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family;
an acquisition step: acquiring a data source of the PMOT four-terminal device;
and an extraction step, namely extracting the panel of the family according to the distribution of the number of the family in different cities, and weighting the panel according to the distribution of the attribute structures of the members in the family.
2. The cross-screen creation method of claim 1, wherein the determining step comprises determining the structural distribution of the panel by dividing the members of the population into four parts based on the viewing records of the members of the population on the PMOT four-terminal device.
3. The cross-screen creation method of claim 1, wherein the step of homology comprises homology of the PMO three-terminal device with a vendor smart TV device through the User Graph, wherein the OTT terminal device of the PMO three-terminal device is homologous with the vendor smart TV device using mac matching.
4. The cross-screen creating method according to claim 1, wherein the acquiring step comprises acquiring data of the PMO three-terminal device from full monitoring data actually provided by a seconds hand AdMonitor product, and acquiring traditional live TV data of smart televisions of television manufacturers from television manufacturers.
5. The cross-screen creating method according to claim 1, wherein the extracting step includes extracting the panel of the family according to the number distribution of the family in different cities, adjusting the extracting proportion of the panel according to the structural distribution of the members in the family, so that the structural distribution of the final panel and the structural distribution of the members in the family tend to be consistent, and weighting the panel according to the attribute structural distribution of the members in the family.
6. A cross-screen panel creation system adapted to the cross-screen panel creation method of claims 1 to 5, the cross-screen panel creation system comprising:
a determination unit: determining the structural distribution of the panel;
homologous units: enabling PMOT four-terminal equipment to be homologous through User Graph, and connecting the PMOT four-terminal equipment with members in a family;
an acquisition unit: acquiring a data source of the PMOT four-terminal device;
and the extraction unit is used for extracting the panel of the family according to the distribution of the number of the family in different cities and weighting the panel according to the distribution of the attribute structures of the members in the family.
7. The cross-screen creation system of claim 6, wherein the determination unit determines the structural distribution of the panel by dividing the members of the population into four parts according to the viewing records of the members of the population on the PMOT four-terminal device.
8. The cross-screen creation system of claim 7, wherein the homology unit is configured to make the PMO three-terminal device and a vendor smart TV device be homologous through the User Graph, wherein an OTT terminal device of the PMO three-terminal device and the vendor smart TV device are communicated through mac matching.
9. The cross-screen creation system of claim 8, wherein the data of the PMO three-terminal device is obtained from full monitoring data actually provided by a seconds hand AdMonitor product, and the traditional live TV data of smart televisions of a television manufacturer is obtained from the television manufacturer.
10. The cross-screen creating system according to claim 9, wherein the extracting unit extracts the panel of the households according to the distribution of the number of the households in different cities, adjusts the extraction proportion of the panel according to the structural distribution of the members in the households so that the structural distribution of the final panel and the structural distribution of the members in the households tend to be consistent, and weights the panel according to the attribute structural distribution of the members in the households.
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