CN112785348A

CN112785348A - Information sharing method and device

Info

Publication number: CN112785348A
Application number: CN202110177925.3A
Authority: CN
Inventors: 朱婷婷
Original assignee: Shanghai Bilibili Technology Co Ltd
Current assignee: Shanghai Bilibili Technology Co Ltd
Priority date: 2021-02-09
Filing date: 2021-02-09
Publication date: 2021-05-11

Abstract

The application provides an information sharing method and device, which are applied to a server and comprise the following steps: receiving a sharing request uploaded by a client, wherein the sharing request carries information to be shared; analyzing the information to be shared, and obtaining at least one target virtual object according to an analysis result; acquiring at least one target recommendation object associated with the at least one target virtual object; and feeding back the at least one target recommendation object to the client.

Description

Information sharing method and device

Technical Field

The application relates to the technical field of internet, in particular to an information sharing method. The application also relates to an information sharing device, a computing device and a computer readable storage medium.

Background

With the development of image processing technology, users have increasingly frequent publication of images related to various commodities or sights on social platforms.

In the prior art, in order to share information of a commodity, a merchant generally directly sends a purchase link of the commodity to a user, and the user is more inclined to publish various synthetic images containing the commodity or scenic spots after being processed by a filter or a map on a social platform, so as to express a series of requirements on the commodity or the scenic spots. However, by using the method of directly sending a purchase link to a user by a merchant, the user's needs cannot be accurately known based on the dynamic information published by the user on the social platform, and the user's emotional dissatisfaction can also be caused, so that accurate commodity information sharing cannot be performed according to the user's needs. Therefore, an information sharing method for dynamically sharing commodities required by a user based on social interaction of the user is lacked in the prior art.

Disclosure of Invention

In view of this, an embodiment of the present application provides an information sharing method. The application also relates to an information sharing device, a computing device and a computer readable storage medium, so as to overcome the defect that commodity information cannot be shared to a user accurately based on the dynamic state of the user on a social platform in the prior art.

According to a first aspect of an embodiment of the present application, an information sharing method is provided, which is applied to a server, and includes:

receiving a sharing request uploaded by a client, wherein the sharing request carries information to be shared;

analyzing the information to be shared, and obtaining at least one target virtual object according to an analysis result;

acquiring at least one target recommendation object associated with the at least one target virtual object;

and feeding back the at least one target recommendation object to the client.

According to a second aspect of the embodiments of the present application, there is provided an information sharing method applied to a client, including:

acquiring a target image and at least one target virtual object;

creating information to be shared according to the target image and the at least one target virtual object, and uploading a sharing request carrying the information to be shared to a server;

and receiving at least one target recommendation object fed back by the server in response to the sharing request.

According to a third aspect of the embodiments of the present application, there is provided an information sharing apparatus, including:

the client side comprises a first receiving module and a second receiving module, wherein the first receiving module is configured to receive a sharing request uploaded by the client side, and the sharing request carries information to be shared;

the analysis module is configured to analyze the information to be shared and obtain at least one target virtual object according to an analysis result;

a first obtaining module configured to obtain at least one target recommendation object associated with the at least one target virtual object;

a feedback module configured to feed back the at least one target recommendation object to the client.

According to a fourth aspect of the embodiments of the present application, there is provided an information sharing apparatus for a client, including:

a second acquisition module configured to acquire a target image and at least one target virtual object;

the creating module is configured to create information to be shared according to the target image and the at least one target virtual object, and upload a sharing request carrying the information to be shared to a server;

a second receiving module configured to receive at least one target recommendation object fed back by the server in response to the sharing request.

According to a fifth aspect of embodiments of the present application, there is provided a computing device comprising a memory, a processor, and computer instructions stored on the memory and executable on the processor, the processor implementing the steps of the information sharing method when executing the instructions.

According to a sixth aspect of embodiments of the present application, there is provided a computer-readable storage medium storing computer instructions which, when executed by a processor, implement the steps of the information sharing method.

The information sharing method is applied to a server and used for receiving a sharing request uploaded by a client, wherein the sharing request carries information to be shared; analyzing the information to be shared, and obtaining at least one target virtual object according to an analysis result; acquiring at least one target recommendation object associated with the at least one target virtual object; and feeding back the at least one target recommendation object to the client.

According to the embodiment of the application, the information to be shared based on the user is accurately acquired, the requirement of the user on the commodity is further shared with the user, and the interaction requirement of the user on the virtual object is met. In addition, by analyzing the information to be shared of the user, the requirements of the user can be accurately understood, and the corresponding target recommendation object is pertinently recommended to the user, so that the user experience is further improved, and the stickiness of the user to the social platform is also improved.

Secondly, by receiving a participation request submitted by a participant, determining a participation identifier of the participant, and sending a target recommendation object to the participant according to the participation identifier, the target recommendation object can be recommended according to the attention of other users to the target recommendation object, so that the user experience is further improved, and the popularity of the target recommendation object on a social platform is also improved.

In addition, the target recommendation object is distributed to the user through the receiving information submitted by the user, so that the requirements of the user are met, and the user experience is further improved.

Drawings

Fig. 1 is a schematic flowchart illustrating an information sharing method applied to a server according to an embodiment of the present disclosure;

fig. 2 is a schematic flow chart illustrating an information sharing method applied to a client according to an embodiment of the present disclosure;

fig. 3 is a schematic flowchart of an information sharing method in a specific application scenario according to an embodiment of the present application;

FIG. 4 is a schematic diagram of social dynamics provided by an embodiment of the present application;

fig. 5 is an interaction diagram of an information sharing method between a server and a client according to an embodiment of the present application;

FIG. 6 is a schematic diagram of a screenshot of a short video according to an embodiment of the present application;

fig. 7 is a schematic structural diagram of an information sharing apparatus for a server according to an embodiment of the present disclosure;

fig. 8 is a schematic structural diagram of an information sharing apparatus for a client according to an embodiment of the present disclosure

Fig. 9 is a block diagram of a computing device according to an embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

The terminology used in the one or more embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the one or more embodiments of the present application. As used in one or more embodiments of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments of the present application to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first aspect may be termed a second aspect, and, similarly, a second aspect may be termed a first aspect, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

The present application provides an information sharing method, and the present application relates to an information sharing apparatus, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments one by one.

Fig. 1 shows a flow chart of an information sharing method applied to a server according to an embodiment of the present application, which specifically includes steps 102 to 108.

Step 102: receiving a sharing request uploaded by a client, wherein the sharing request carries information to be shared.

The sharing request represents a dynamic publishing request submitted to a server when a user publishes a dynamic state on the social platform; the information to be shared represents shared content carried by the user in the issued dynamic state. The information to be shared can be characters edited by the user, or photos, videos or audios shot by the user, or a combination of the characters, the photos, the videos or the audios.

In a specific application scenario of this embodiment, taking a social platform as an example, assume that a user edits a dynamic state, where the dynamic state includes a photo and positioning information of a current location published by the user, and the user submits a dynamic publishing request to a server when publishing the dynamic state; the dynamic release request is the sharing request, and the photos and the positioning information contained in the user dynamic state are the information to be shared. The sharing request carries the information to be shared, the server can accurately and timely acquire the information shared by the users, and the data transmission efficiency is improved.

Step 104: and analyzing the information to be shared, and obtaining at least one target virtual object according to an analysis result.

The server analyzes the information to be shared of the user, and determines the requirement of the user according to the analysis result, wherein the requirement of the user comprises the at least one target virtual object. The target virtual object refers to a virtual image carried in the information to be shared published by the user. The analysis result is an idea of the user that the server understands from the dynamic content distributed by the user. The requirement refers to the intention of the user, and the intention of the user comprises a positive side and a negative side.

The server analyzes the information to be shared, can determine whether the requirement of the user is positive or negative, obtains at least one target role in the information to be shared under the condition of determining that the requirement of the user is positive, and continues to execute the subsequent steps; in case it is determined that the user's need is negative, the execution of the subsequent steps is stopped.

For example, in one particular application scenario, assume that a user publishes dynamics in a social platform: "wish to buy the handheld of the H character", in this case, the target virtual object is the "H character" in the above dynamic state, and the information to be shared is the dynamic state published by the user: "Do you want to buy H character". The server analyzes the information to be shared of the user to obtain an analysis result: "the user wants to get a handheld of the H role", and determines that the user's mind is: "buy the handheld of the H role", and then can confirm that the user's demand is: "obtaining the handling of the H-role", determining that the user's demand is positive, obtaining the target virtual object "H-role" contained in the dynamic state, and continuing to execute the subsequent steps.

In another case, assume that the user published a dynamic in the social platform: the H role is not good, and the information to be shared is the dynamic published by the user: the "H character is not nice. The server analyzes the dynamic state of the user to obtain an analysis result: "the user does not like the H character", and determines that the user's mind is "does not want to obtain the goods related to the H character", and further may determine that the user's demand is: "do not buy the relevant goods of the H role", confirm the demand of the user is negative, stop carrying out the subsequent step.

By analyzing the information to be shared, the server can accurately understand the user intention, and at least one target virtual object capable of meeting the user requirement can be accurately obtained.

Specifically, the information to be shared includes an image synthesized by at least one target virtual object and an image to be synthesized.

Specifically, the image to be synthesized is an image acquired by a user or an image in a preset image library.

It should be noted that the information to be shared may include at least one target virtual object, and the image to be synthesized may be a photograph obtained by a user by taking a picture immediately or an image in a user image library.

The server can dynamically and accurately determine the requirements of the user based on the social interaction of the user by analyzing the information to be shared and acquiring at least one virtual object required by the user.

In an optional embodiment of the present application, analyzing the information to be shared includes:

determining at least one information type included in the information to be shared;

and extracting corresponding target information according to the at least one information type, wherein the information type comprises characters, images, videos and/or audios.

When a user publishes a dynamic state on a social platform, the dynamic state can comprise various types of information, such as characters, images, videos or audios, and the like, and a server can obtain required target information by analyzing different types of information in the dynamic state published by the user. The parsing method includes, but is not limited to, word segmentation and keyword extraction for characters, feature extraction for images, voice recognition for audio, or recognition of corresponding virtual objects in video. The server analyzes the information to be shared issued by the user, firstly, the information type contained in the information to be shared needs to be determined, and the target information is determined according to the information type. The target information is information having an association relationship with the at least one target virtual object in a dynamic state issued by the user, for example, a name and an appearance of a certain quadratic element character, or a name of a certain scenic spot, and the like. It should be noted that the target information needs to be associated with the target virtual object, and the target information does not include information unrelated to the target virtual object, such as positioning information issued by a user. The server only needs to analyze the information related to the target virtual object for accurately acquiring and understanding the user intention, and does not need to analyze other irrelevant information.

For example, the user posts a social dynamic "role A is well posed. (location: first street) ", in which case the target information is the user's text" character a is well-posed. ", and the positioning information (positioning: first street) is not the target information.

By determining the information type of the information to be shared and extracting the corresponding target information according to the information type, the server can be further ensured to accurately understand the user intention and obtain the user requirement.

In an optional implementation manner of the embodiment of the present application, obtaining at least one target virtual object according to the parsing result includes:

extracting at least one identification mark from the target information;

and matching the at least one identification mark with a preset virtual object mark to obtain at least one target virtual object, wherein the mark of the target virtual object corresponds to the identification mark.

The identification mark is used for acquiring information related to the target virtual object in the target information; the virtual object identifiers are used for marking virtual objects, and each virtual object has a corresponding unique identifier. And after extracting the identification mark associated with the virtual object from the target information, the server matches the identification mark with the preset identification of the virtual object to obtain the preset identification of the virtual object corresponding to the identification mark, so as to determine the corresponding virtual object.

In a specific application scenario of this embodiment, assuming that an identification identifier obtained by the server in the target information is x, a corresponding identifier x ' is obtained according to the identification identifier x, and a corresponding target virtual object is determined according to x ', where a preset identifier of the target virtual object is x '.

In a specific application scenario of the embodiment of the present application, target information is taken as an example of a combination of text and images, and it is assumed that a user issues social dynamics: "character A is well posed. (including the image containing the role a) ", and the server parses the" role a "in both the text content and the image content, the text content" role a "can be used as the identification identifier, and the corresponding identifier is determined to be n according to the" role a ", so as to determine the target virtual object corresponding to the" role a ": role a. The character content 'role A' is an identification mark, and the mark n is a mark preset by the target virtual role.

Step 106: and acquiring at least one target recommendation object associated with the at least one target virtual object.

The server determines at least one target virtual object in the sharing information issued by the user, and then obtains at least one target recommendation object corresponding to the target virtual object. The target recommendation object represents a corresponding item that the user wishes to obtain and is in the item store. For example, there is a target virtual object m, and various target recommendation objects related to m in a preset commodity library, such as a handful, a poster, a comic book and the like. The handheld, the poster and the comic book are target recommended objects of the target virtual object m.

In an optional implementation manner of the embodiment of the present application, the obtaining of at least one target recommendation object associated with the at least one target virtual object includes:

and screening at least one target recommendation object from a preset recommendation object set, wherein the object identification of the target recommendation object corresponds to the identification of the target virtual object.

The preset target recommendation object set is a commodity library of the target recommendation objects, and includes a plurality of target recommendation objects, for example, a handmade of a quadratic image, or peripheral commodities related to the quadratic image, such as a poster, a badge, and the like, or a ticket of a certain scenic spot, and the like. It should be noted that the target recommendation object also has a corresponding identifier, which is used to mark each target recommendation object in the preset target recommendation object set, and the identifier corresponds to the identifier of the preset target virtual object. Following the above example, the target virtual object: the role A is provided with a preset identifier n, and in practical application, various corresponding peripheral commodities can be screened in a preset commodity library according to the identifier n, and one of the peripheral commodities is selected and fed back to a user according to the requirements of the user.

In a specific application scenario of this embodiment, following the above example, a target recommendation object is obtained according to an identifier x' preset by the target virtual object, where the identifier of the target recommendation object is x ″. It should be noted that x, x' and x "in the above example are identifiers corresponding to one another.

Step 108: and feeding back the at least one target recommendation object to the client.

After obtaining at least one target virtual object of a user, the server responds to a social dynamic sharing request issued by the user, and feeds back at least one target recommendation object corresponding to the at least one target virtual object to the client. In practical application, multiple target recommendation objects may exist in the target virtual object in a preset commodity library, for example, a secondary role has a handle, a pendant and a comic book, which are all the target recommendation objects of the secondary role, and the server may feed back at least one target recommendation object to the user according to the expectation of the user.

In a specific embodiment of the present application, feeding back the at least one target recommendation object to the client includes:

receiving information submitted by a user through the client;

and sending the delivery information of the at least one target recommendation object to the client according to the receiving information.

The server may issue at least one target recommendation object to the user in a lottery manner, for example, after the server dynamically obtains the at least one target recommendation object according to the social interaction published by the user, the server notifies the user to participate in a lottery related to the at least one target recommendation object. And after the user wins, the server sends winning information to the user and feeds the at least one target recommendation object back to the user in a giving way.

In practical applications, different lottery modes may be set, for example, users participating in a lottery are determined first, and users winning a lottery are determined through one lottery among the users; or determining a user corresponding to at least one target virtual object according to a dynamic analysis result issued to the user, and performing lottery drawing in the user corresponding to each target virtual object respectively.

After obtaining the winning information, the user needs to input receiving information at the client and upload the receiving information to the server in order to receive the prize obtained by winning. The receiving information is the relevant information such as the receiving address, the name of the receiver and the like of the user to the at least one target recommendation object; the distribution information is logistics information of the at least one target recommendation object received by the user. And the server receives the receiving information of the user, presents the at least one target recommendation object to the user according to the address corresponding to the receiving information, and feeds back corresponding logistics information to the user.

It should be noted that the server may perform feedback according to the intention of the user. In a specific application scenario of the embodiment of the present application, if the social dynamics published by the user is: "I do not like the pose of character A. In this case, the server analyzes the social dynamics, and if the evaluation of the user is determined to be a negative evaluation, the server does not receive the delivery information of the user and does not recommend the target recommendation object related to the role a to the user.

The receiving information submitted by the user is fed back to the user, so that commodities required by the user can be shared with the user dynamically based on social contact of the user, and corresponding logistics information can be fed back to the user timely and accurately.

determining discount information corresponding to the at least one target recommendation object and sending the discount information to the client;

receiving payment information and receiving information submitted by a user through the client, wherein the payment information is determined based on the discount information;

The discount information is a discount price sent by the server to the at least one target recommendation object randomly, the payment information is information obtained by the user through payment for the at least one target recommendation object, such as payment amount and payment time, and the user can pay for the at least one target recommendation object based on the discount information to obtain the payment information.

For example, the server sends a discount coupon for triple folding of the role Y to the user in a random manner, and the user can pay for at least one target recommendation object corresponding to the role Y based on the discount coupon for triple folding of the role Y, and during the payment process, the payment amount and the payment time of the user are obtained. The 'Y role triple folding' is the discount information, and the payment amount and the payment time are the payment information.

In an optional implementation of the embodiment of the present application, the information sharing method further includes:

receiving a participation request submitted by a participant;

determining participation identification of the participant according to the participation request;

and sending the at least one target recommendation object to the participant according to the participation identification.

The participant represents other users who perform interactive behaviors such as praise, forwarding and comment on the dynamics published by the user on the social platform, and the participation identifier represents the social account of the participant. After receiving the participation request of the participant, the server determines the participation identification of the participant, and recommends the target recommendation object shared by the user to the participant according to the participation identification.

It should be noted that, after receiving a participation request submitted by a participant, the server parses the content of the interaction performed by the participant in order to determine the requirement of the participant. Sending at least one target recommendation object to the participant if the participant's need is determined to be positive; in the event that the participant's demand is determined to be negative, then the target recommendation object is not sent to the participant.

In a specific application scenario of the embodiment of the application, after the user a publishes a social dynamics on a social platform, the user B comments on the social dynamics published by the user a, and the server recommends the commodity information included in the social dynamics of the user a to the user B. In this application scenario, the user B is a participant, the comment of the user B on the dynamic state of the user a is the participation request, and the social account of the user B on the social platform is a participation identifier.

It should be noted that, assuming that the participant posts comment information in the social dynamics posted by the user: "I do not like the shape of the character A and do not look nice. And the server analyzes the comment information, determines that the intention of the participant is negative, and does not send the target recommendation object to the participant.

The participation identification of the participant is determined by receiving the participation request submitted by the participant, the target recommendation object is sent to the participant according to the participation identification, the target recommendation object can be recommended according to the attention of other users to the target recommendation object, the user experience is further improved, and the popularity of the target recommendation object on the social platform is also improved.

Fig. 2 shows a schematic flow chart of an information sharing method applied to a client according to an embodiment of the present application, which specifically includes steps 202 to 206.

Step 202: a target image and at least one target virtual object are acquired.

The target image is an image which is acquired by the user and used for publishing the social dynamic state, and can be acquired by the user through instant photographing or an image which is used by the user in a preset image library; the target virtual object is a preset quadratic element image.

The target image and the at least one target virtual object are obtained through the client, and the user can select the image and the virtual object for publishing social dynamics, so that the free selection of the user is ensured, and the user experience is improved.

In an optional implementation of the embodiments of the present application, acquiring a target image and at least one target virtual object includes:

responding to a photographing instruction of a user, and acquiring a target image;

at least one target virtual object is obtained in response to a selection instruction in the virtual object selection interface from the user.

The photographing instruction is an instruction issued by a user for photographing at the client. A user obtains an image for publishing social dynamics through a photographing operation; after a user obtains an image through a photographing instruction, a client displays a virtual object display interface for selecting a virtual object to the user, and the user selects at least one required target virtual object in the virtual object display interface through the selection instruction aiming at the virtual object.

The user shoots to obtain the image required by the shooting instruction selection, and selects at least one required target virtual object in the virtual object selection interface, so that the user can freely select the target virtual object, and the user experience is further improved.

Step 204: and creating information to be shared according to the target image and the at least one target virtual object, and uploading a sharing request carrying the information to be shared to a server.

The user creates information to be shared on the social platform based on the target image and the at least one target virtual object, and uploads a sharing request of the information to be shared to a server, wherein the sharing request includes the information to be shared created by the user.

In an optional implementation of the embodiment of the present application, creating information to be shared according to the target image and the at least one target virtual object includes:

acquiring a composition background in response to a selection instruction of a user based on a composition editing interface;

and creating the content to be shared by combining the composition background, the target virtual object and the target image, wherein the composition background comprises a background theme and/or a background filter.

In the process of creating the content to be shared, a user can obtain a composition background in a preset composition editing interface through a selection instruction, wherein the composition background comprises a background theme and a background filter for modifying the target image. For example, a "new year theme" may be set for the target image by the background theme, and a visual effect of "soft light shadow" may also be set for the target image by the background filter.

Specifically, the information to be shared includes an image synthesized by at least one target object and an image to be synthesized.

Specifically, the image to be synthesized includes an image acquired by a user or an image in a preset image library.

The content to be shared is created through the instruction of the user, so that the user can freely create the content to be shared on the social platform based on own will, the user experience is further improved, and the interestingness of the user in the using process is also increased.

Step 206: and receiving at least one target recommendation object fed back by the server in response to the sharing request.

After the user shares the content to be shared on the social platform, the client receives at least one target recommendation object which is sent by the server and is contained in the content to be shared based on the user, and the target recommendation object can be fed back to the user in different modes. For example, by sending the user a discount coupon for the target recommendation object, or by giving a gift directly to the user.

In an optional implementation of the embodiment of the present application, the receiving at least one target recommendation object that the server responds to the sharing request feedback includes:

receiving goods receiving information input by a user and uploading the goods receiving information to the server, wherein the goods receiving information comprises a corresponding address;

and receiving the delivery information of the at least one target recommendation object fed back by the server according to the receiving information.

In practical application, a user needs to input a receiving address for receiving the at least one target recommended object at a client and upload the receiving address to the server, wherein the receiving address is the receiving information; the distribution information is logistics information of the at least one target recommendation object in the transportation process.

receiving discount information corresponding to the at least one target recommendation object issued by the server;

uploading payment information and receipt information submitted by a user to the server, wherein the payment information is determined based on the discount information;

The payment information is information obtained by paying for the at least one target recommendation object by the user, and the discount information is a discount price which is randomly given to the user by the server and is discounted for the at least one target recommendation object.

The server feeds back corresponding discount information to the user, and the user pays and receives goods through the discount information, so that the shopping and wishing psychology of the user is met, the social dynamics of the user about commodities can be published more frequently, and the commodity propagation is facilitated.

Specifically, the discount information includes a coupon, a red packet, or a discount code of the at least one target recommendation object.

The target image and at least one target virtual object are obtained through the client, so that a user can select the target virtual object autonomously, and interestingness and autonomy are guaranteed; creating information to be shared according to the target image and the at least one target virtual object, and obtaining the information to be shared through the operation of a user, so that the interestingness is further improved; and receiving at least one target recommendation object fed back by the server in response to the sharing request, so that the client can acquire the target recommendation object required by the user, and the problem that the commodity required by the user cannot be dynamically shared based on the social contact of the user is solved.

An embodiment of the present application further describes an information sharing method provided by the present application through a specific application scenario. As shown in fig. 3, fig. 3 is a schematic flowchart of an information sharing method in a specific application scenario according to an embodiment of the present application, where the method includes steps 302 to 316.

Step 302: the client acquires the scenery spot photos obtained by shooting of the user and the selected target virtual object.

In the application scenario provided in this embodiment, a user performs a photographing operation on a scene T to obtain a scene photo of the scene T as an image to be synthesized, and selects a target virtual object in a virtual object selection interface preset by a client: and the role X is a two-dimensional image.

Step 304: and the client creates a social dynamic state according to the sight spot photos and the at least one target virtual object, and uploads a sharing request of the social dynamic state to a server.

The client side is based on the scenic spot photos of the scenic spot T and the quadratic element image: and the role X is combined with a selection instruction of a user in the composition editing interface: selecting a "new year theme" and a "warm filter" to create a social dynamic to share, wherein the "new year theme" is a background theme and the "warm filter" is a background filter to render a background color of a user-composed photograph. After the user creates the social dynamics, the user can also locate the position of the user and add the position to the social dynamics. After the user creates the finished image, the edited text information can be added: "# hope to play # with character X at sight T". The text information in the user dynamic state may also include a special format, for example, a corresponding symbol is added, such as # text content #, and different symbols may be set to correspond to different activity modes. For example, # text # may be set to participate in a wishing event, with text formatting added to correspond to the event.

The schematic diagram of the social dynamics is shown in fig. 4, where 401 is a photograph of an attraction taken by a user, and 402 is a quadratic image selected by the user: role X, 403, is the user's added positioning information to the illustrated social dynamics, 404 is the user's edited text.

The client establishes a social dynamics to be shared based on the operation of the user and uploads the social dynamics to the server.

Step 306: the server receives a sharing request which is uploaded by the client and carries social dynamics.

Step 308: and the server analyzes the social dynamics and determines a target virtual object in the social dynamics.

The server analyzes the social dynamics shared by the users, determines that the social dynamics comprises a character type and an image type, performs word segmentation on the content of the character type, extracts keywords, and obtains an identification mark x1 in the content of the character type; and (5) performing feature extraction on the content of the image type to obtain an identification t 1. Obtaining target information according to the identifier x1 and the identifier t 1: role X and sight T; performing feature extraction on the content of the image type to obtain target information in the image: and determining the target virtual object as a role X and the sight spot T.

Step 310: and the server acquires a target recommendation object corresponding to the target virtual object in the social dynamics.

The server determines an identifier X2 corresponding to the identifier X1 in the target virtual object according to the identifier X1, screens out an identifier X3 corresponding to the identifier X2 in a target recommended object set, and determines that the commodity corresponding to the identifier X3 is the handheld of the character X.

And determining an identifier T2 corresponding to the identifier T1 in the target virtual object according to the identifier T1, finally screening the identifier T3 corresponding to the identifier T2 in a target recommended object set, and determining that the commodity corresponding to the identifier T3 is a ticket of the attraction T.

Step 312: and the server feeds back the manuals of the role X and the tickets of the scenic spots T to the client.

The server obtains the commodity expected by the user based on the social dynamics of the user, and determines that the target recommendation object is given: the sponsor of the role X and the tickets of the scenic spot T are sent to a user, the sponsor of the role X and the tickets of the scenic spot T are fed back to the client, and relevant information is obtained: the give is simultaneously fed back to the client.

Step 314: and the client receives the manual of the role X and the entrance ticket of the scenery spot T issued by the server.

The client receives the handling of the role X and the entrance ticket of the scenic spot T, and simultaneously receives related information: "give away". After the user confirms the relevant information 'donation' at the client, the client receives a receiving address input by the user, the receiving address is used as receiving information and submitted to the server, the user receives the sponsor of the role X and the tickets of the scenic spot T based on the receiving information, and the server sends logistics information to the user during the process that the sponsor of the role X and the tickets of the scenic spot T are distributed to the user, so that the user can know the logistics states of the sponsor of the role X and the tickets of the scenic spot T.

Step 316: the server receives an participation request aiming at a participant of the user social dynamics, determines a participation identification of the participant, and sends the target recommendation object to the participant based on the participation identification.

After the user posts social dynamics on the social platform, another user makes comments: "I want to go too. "the server receives the participation request of the user: and (3) commenting and determining the participation identification of the user: and the social account number of the user feeds back the relevant information of the handling of the role X and the entrance ticket of the scenic spot T to the user.

The server analyzes the dynamic state of the user published on the social platform, acquires the commodity information expected by the user and shares the commodity information to the user, so that the expected commodity of the user can be accurately obtained, the purchasing requirement of the user is met, and the purchasing experience of the user is improved. In addition, through various operation pages provided by the client, the user can operate the operation pages by himself to modify the contents obtained by photographing and recording the video, and the interestingness is further improved. Furthermore, according to the interactive content of the participants in the social dynamics, the requirements of the participants are determined, and whether the commodity information related to the social dynamics is shared with the participants is further determined, so that the viscosity of the platform for the user is improved, and the further propagation and sharing of the commodity information are facilitated.

An embodiment of the present application further describes an information sharing method provided by the present application through a specific application scenario. As shown in fig. 5, fig. 5 is an interaction diagram of an information sharing method between a server and a client according to an embodiment of the present application, which includes steps 502 to 514.

Step 502: the client acquires video, audio and selected virtual objects obtained by shooting of a user.

In the application scenario provided by this embodiment, a user takes a shot and records through a mobile phone camera to obtain a short video, which also includes the voice content of the user. The user selects a virtual object in a virtual object selection page preset by the client: the character image comprises a character Y and a character Z, wherein the character Y and the character Z are two-dimensional images.

Step 504: and the client establishes a social dynamics according to the short video and transmits a sharing request of the social dynamics back to the server.

The client side, based on the short video and the virtual object: and the role Y and the role Z are combined with a selection instruction of a user in the composition editing interface: selecting the 'spring festival theme' and the 'warm color filter', and creating a social dynamics to be shared. Wherein, the 'spring festival theme' is a background theme, and the 'warm color filter' is a background filter. After the user creates the social dynamics, the user can also position based on the current position of the user and add the position in the social dynamics. And modifying the short video by the user through the spring festival theme and the warm color filter to obtain the created social dynamics.

The created social dynamics is shown in fig. 6, and fig. 6 is a schematic diagram of a screenshot of the short video, where 601 is a virtual object character Y and 602 is a background decoration of a "spring festival theme".

And after the user completes the creation of the social dynamics, uploading the social dynamics to the server.

Step 506: the server receives a sharing request which is uploaded by the client and carries social dynamics.

Step 508: and the server analyzes the social dynamics and determines a target virtual object in the social dynamics.

The server analyzes the social dynamics shared by the users and determines that the social dynamics comprises a video type and an audio type. Decoding and analyzing the short video, and determining that the short video contains an identification y 1; and converting the audio content in the short video, and determining that the audio content comprises an identification z 1. Determining that the target virtual object is a quadratic role according to the identification y1 and the identification z 1: role Y and role Z.

Step 510: and the server acquires a target recommendation object corresponding to the target virtual object in the social dynamics.

The server determines an identifier Y2 corresponding to the identifier Y1 in the target virtual objects according to the identifier Y1, screens an identifier Y3 corresponding to the identifier Y2 from a target recommendation set, and determines that the target recommendation object corresponding to the Y3 is the handheld task of the role Y.

Similarly, the server determines an identifier Z2 corresponding to the identifier Z1 in the target virtual object according to the identifier Z1, screens out an identifier Z3 corresponding to the identifier Z2 from a target recommendation set, and determines that the target recommendation object corresponding to the Z3 is the handle of the role Z.

Step 512: and the server feeds back the handling of the role Y and the handling of the role Z to the client.

In this embodiment, the server may randomly send the discount awarded by the character Y and the character Z to the user in a lottery manner, for example, the discount awarded by the character Y may be randomly five-fold, and the discount awarded by the character Z may be four-fold. After determining discount of the role Y and the role Z and determining winning of a prize by the user, the server feeds the role Y and the role Z back to the client, and discount information is obtained: and the role Y hands five folds, and the role Z hands four folds simultaneously fed back to the client.

Step 514: and the client receives the role Y manual and the role Z manual issued by the server.

The client receives the role Y and the role Z, and simultaneously receives discount information: the role Y is responsible for five folds, and the role Z is responsible for four folds. After the user confirms the discount information at the client, the user can carry out payment and purchase operations according to the discount information, and input payment information and receiving information into the client, and the client uploads the payment information handled by the role Y and the role Z to the server.

After the server receives the payment information of the role Y and the role Z, the server feeds back the distribution information of the role Y and the role Z to the client, so that a user can conveniently obtain logistics information in time, for example, that the current commodity is distributed to the M area and is to be distributed to a receiving address.

The server analyzes the dynamic state of the user published on the social platform, acquires the commodity information expected by the user and shares the commodity information to the user, so that the expected commodity of the user can be accurately obtained, the purchasing requirement of the user is met, and the purchasing experience of the user is improved. In addition, through various operation pages provided by the client, the user can operate the operation pages by himself to modify the contents obtained by photographing and recording the video, and the interestingness is further improved.

Corresponding to the method embodiment, the application also provides an information sharing device embodiment. Fig. 7 shows a schematic structural diagram of an information sharing apparatus for a server according to an embodiment of the present application. As shown in fig. 7, the apparatus includes:

a first receiving module 702, configured to receive a sharing request uploaded by a client, where the sharing request carries information to be shared;

the analysis module 704 is configured to analyze the information to be shared and obtain at least one target virtual object according to an analysis result;

a first obtaining module 706 configured to obtain at least one target recommendation object associated with the at least one target virtual object;

a feedback module 708 configured to feed back the at least one target recommendation object to the client.

Optionally, the apparatus further comprises:

a first participation submodule configured to receive a participation request submitted by a participant;

a second participation submodule configured to determine a participation identification of the participant according to the participation request;

a third participation submodule configured to send the at least one target recommendation object to the participant in accordance with the participation identification.

Optionally, the parsing module 704 is further configured to:

extracting at least one identification mark from the target information;

Optionally, the first obtaining module 706 is further configured to:

and screening at least one target recommendation object from a preset target recommendation object set, wherein the object identification of the target recommendation object corresponds to the identification of the target virtual object.

Optionally, the information to be shared includes an image synthesized by at least one target virtual object and an image to be synthesized.

Optionally, the image to be synthesized is an image acquired by a user or an image in a preset image library.

Optionally, the feedback module 708 is further configured to:

receiving information submitted by a user through the client;

Optionally, the feedback module 708 is further configured to:

Optionally, the discount information includes a coupon, a red packet, or a coupon code of the at least one target recommendation object.

Optionally, the target recommendation redemption includes a corresponding item in an item store.

Corresponding to the method embodiment, the application also provides an information sharing device embodiment. Fig. 8 shows a schematic structural diagram of an information sharing apparatus for a client according to an embodiment of the present disclosure. As shown in fig. 8, the apparatus includes:

a second acquisition module 802 configured to acquire a target image and at least one target virtual object;

a creating module 804 configured to create information to be shared according to the target image and the at least one target virtual object, and upload a sharing request carrying the information to be shared to a server;

a second receiving module 806 configured to receive at least one target recommendation object fed back by the server in response to the sharing request.

Optionally, the second obtaining module 802 is further configured to:

Optionally, the creating module 804 is further configured to:

Optionally, the information to be shared includes an image synthesized by at least one target object and an image to be synthesized.

Optionally, the image to be synthesized includes an image acquired by a user or an image in a preset image library.

Optionally, the second receiving module 806 is further configured to:

Optionally, the target recommendation object includes a corresponding item in an item library.

The above is a schematic scheme of an apparatus of the present embodiment. It should be noted that the technical solution of the apparatus and the technical solution of the method described above belong to the same concept, and details that are not described in detail in the technical solution of the apparatus can be referred to the description of the technical solution of the method described above.

Fig. 9 illustrates a block diagram of a computing device 900 provided in accordance with an embodiment of the present application. Components of the computing device 900 include, but are not limited to, a memory 910 and a processor 920. The processor 920 is coupled to the memory 910 via a bus 930, and a database 950 is used to store data.

Computing device 900 also includes access device 940, access device 940 enabling computing device 900 to communicate via one or more networks 960. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. Access device 940 may include one or more of any type of network interface (e.g., a Network Interface Card (NIC)) whether wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.

In one embodiment of the present application, the above-described components of computing device 900 and other components not shown in FIG. 9 may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 9 is for purposes of example only and is not limiting as to the scope of the present application. Those skilled in the art may add or replace other components as desired.

Computing device 900 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), a mobile phone (e.g., smartphone), a wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 900 may also be a mobile or stationary server.

Wherein, the processor 920 is configured to execute the following computer-executable instructions:

and feeding back the at least one target recommendation object to the client.

The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the method described above belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the method described above.

An embodiment of the present application further provides a computer-readable storage medium storing computer instructions that, when executed by a processor, are configured to:

and feeding back the at least one target recommendation object to the client.

The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium and the technical solution of the information sharing method belong to the same concept, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the information sharing method.

The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, etc. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.

It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

The preferred embodiments of the present application disclosed above are intended only to aid in the explanation of the application. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the application and its practical applications, to thereby enable others skilled in the art to best understand and utilize the application. The application is limited only by the claims and their full scope and equivalents.

Claims

1. An information sharing method is applied to a server and comprises the following steps:

and feeding back the at least one target recommendation object to the client.

2. The method of claim 1, further comprising:

receiving a participation request submitted by a participant;

3. The method of claim 1, wherein parsing the information to be shared comprises:

4. The method of claim 1, wherein obtaining at least one target virtual object from the parsing comprises:

extracting at least one identification mark from the target information;

5. The method of claim 1, wherein obtaining at least one target recommendation object associated with the at least one target virtual object comprises:

6. The method according to claim 1 or 3, wherein the information to be shared comprises an image synthesized by at least one target virtual object and an image to be synthesized.

7. The method of claim 6, wherein the image to be synthesized is an image acquired by a user or an image in a preset image library.

8. The method of claim 1, wherein feeding back the at least one target recommendation object to the client comprises:

receiving information submitted by a user through the client;

9. The method of claim 1, wherein feeding back the at least one target recommendation object to the client comprises:

10. The method of claim 9, wherein the discount information includes a coupon, a red packet, or a coupon code of the at least one target recommendation object.

11. The method of any one of claims 1-5, wherein the target recommendation object includes a corresponding item in an item library.

12. An information sharing method is applied to a client, and comprises the following steps:

acquiring a target image and at least one target virtual object;

13. The method of claim 12, wherein acquiring a target image and at least one target virtual object comprises:

14. The method of claim 12, wherein creating information to be shared from the target image and the at least one target virtual object comprises:

15. The method according to claim 12 or 14, wherein the information to be shared includes an image synthesized by at least one target object and an image to be synthesized.

16. The method of claim 15, wherein the image to be synthesized comprises an image captured by a user or an image in a preset image library.

17. The method of claim 12, wherein receiving at least one target recommendation object fed back by the server in response to the sharing request comprises:

18. The method of claim 12, wherein receiving at least one target recommendation object fed back by the server in response to the sharing request comprises:

19. The method of claim 18, wherein the discount information includes a coupon, a red packet, or a coupon code of the at least one target recommendation object.

20. The method of any one of claims 12-14, wherein the target recommendation object includes a corresponding item in a library of items.

21. An information sharing apparatus, for a server, comprising:

22. An information sharing apparatus, for a client, comprising:

23. A computing device comprising a memory, a processor, and computer instructions stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any of claims 1-11 or 12-20 when executing the computer instructions.

24. A computer-readable storage medium storing computer instructions which, when executed by a processor, perform the steps of the method of any one of claims 1 to 11 or 12 to 20.