CN112784147A

CN112784147A - Information processing method, device, equipment and system

Info

Publication number: CN112784147A
Application number: CN201911068009.5A
Authority: CN
Inventors: 李明洋; 裴立; 项玲艳; 李朋飞; 赵伟; 林亮; 刘滨; 胡淳
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-11-04
Filing date: 2019-11-04
Publication date: 2021-05-11

Abstract

The embodiment of the application provides an information processing method, device, equipment and system. The method comprises the following steps: determining a target behavior path aiming at a user under the condition that a real-time behavior combination of the user of a terminal meets a preset condition; and sending the trigger information corresponding to the target behavior path to the terminal, so that the trigger information reaches the user through the terminal, and the user can respond to the target behavior path through the trigger information. The application can improve the success rate of the forcing transformation.

Description

Information processing method, device, equipment and system

Technical Field

The present application relates to the field of computer technologies, and in particular, to an information processing method, apparatus, device, and system.

Background

With the continuous development of internet technology, more and more users use internet applications such as electronic commerce.

Typically, to facilitate the conversion, some systems provide real-time recommendation information to the user. Specifically, in the process that a user uses a terminal, when it is determined that the user needs to browse a specific page, for example, a home page, information that needs to be recommended to the user is determined in a preset determination mode, the specific page is displayed, and the information, for example, commodities, music and the like, is displayed in a fixed pit position of the specific page or in a pop-up window mode, so that the user can know the information and complete conversion according to the information.

However, the above-described method of recommending information to a user has a problem that the success rate of conversion is low.

Disclosure of Invention

The embodiment of the application provides an information processing method, device, equipment and system, which are used for solving the problem that the success rate of conversion promotion is low in a mode of providing recommendation information for a user in the prior art.

In a first aspect, an embodiment of the present application provides an information processing method, applied to a server, including:

determining a target behavior path aiming at a user under the condition that a real-time behavior combination of the user of a terminal meets a preset condition;

and sending the trigger information corresponding to the target behavior path to the terminal, so that the trigger information reaches the user through the terminal, and the user can respond to the target behavior path through the trigger information.

In a second aspect, an embodiment of the present application provides an information processing method, which is applied to a terminal, and includes:

receiving touch information corresponding to a target behavior path sent by a server, wherein the target behavior path is determined by the server under the condition that a real-time behavior combination of a user of the terminal meets a preset condition;

and touching the trigger information to the user so that the user responds to the target behavior path through the trigger information.

In a third aspect, an embodiment of the present application provides an information processing apparatus, including:

the terminal comprises a determining module, a judging module and a judging module, wherein the determining module is used for determining a target behavior path aiming at a user of the terminal under the condition that a real-time behavior combination of the user meets a preset condition;

and the sending module is used for sending the trigger information corresponding to the target behavior path to the terminal so that the trigger information reaches the user through the terminal, and the user can respond to the target behavior path through the trigger information.

In a fourth aspect, an embodiment of the present application provides an information processing apparatus, including:

the terminal comprises a receiving module and a sending module, wherein the receiving module is used for receiving the touch information corresponding to a target behavior path sent by the server, and the target behavior path is determined by the server under the condition that the real-time behavior combination of a user of the terminal meets a preset condition;

and the touch module is used for touching the trigger information to the user so that the user can respond to the target behavior path through the trigger information.

In a fifth aspect, an embodiment of the present application provides a server, including: a memory, a processor; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the method of any of the first aspects.

In a sixth aspect, an embodiment of the present application provides a terminal, including: a memory, a processor; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the method of any of the second aspects.

In a seventh aspect, an embodiment of the present application provides a behavior processing system, including the server side according to any one of the fifth aspects and the terminal according to any one of the sixth aspects.

Embodiments of the present application also provide a computer-readable storage medium storing a computer program, the computer program comprising at least one code, which is executable by a computer to control the computer to perform the method according to any one of the first aspect.

Embodiments of the present application also provide a computer-readable storage medium storing a computer program, the computer program comprising at least one code, which is executable by a computer to control the computer to perform the method according to any one of the second aspect.

Embodiments of the present application also provide a computer program, which is used to implement the method according to any one of the first aspect when the computer program is executed by a computer.

Embodiments of the present application also provide a computer program, which is used to implement the method according to any one of the second aspect when the computer program is executed by a computer.

According to the information processing method, the device, the equipment and the system, the server side determines the target behavior path for the user under the condition that the real-time behavior combination of the user meets the preset condition, and the trigger information corresponding to the target behavior path is sent to the terminal, so that the terminal touches the trigger information to the user, the user responds to the target behavior path through the trigger information, the terminal recommends the target behavior path for the real-time behavior combination to the user, the target behavior path provided for the user can better meet the expectation of the user due to the fact that the real-time behavior combination can better embody the subjective intention of the user, further behaviors of the user can be effectively intervened, and the success rate of conversion is improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

Fig. 1 is a schematic view of an application scenario according to an embodiment of the present application;

FIGS. 2A-2F are schematic diagrams of user behavior according to an embodiment of the present application;

fig. 3 is a schematic flowchart of an information processing method according to an embodiment of the present application;

fig. 4 is a schematic flowchart of an information processing method according to another embodiment of the present application;

fig. 5 is a schematic flowchart of an information processing method according to another embodiment of the present application;

fig. 6 is a schematic flowchart of an information processing method according to another embodiment of the present application;

fig. 7 is a schematic flowchart of an information processing method according to another embodiment of the present application;

fig. 8 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of an information processing apparatus according to another embodiment of the present application;

fig. 11 is a schematic structural diagram of a terminal according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The terminology used in the embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the examples of this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise, and "a" and "an" typically include at least two, but do not exclude the presence of at least one.

It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.

It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.

In addition, the sequence of steps in each method embodiment described below is only an example and is not strictly limited.

The information processing method provided by the embodiment of the application can be applied to an application scenario shown in fig. 1, and as shown in fig. 1, the application scenario may include a server 11 and a terminal 12, where the server 11 is in communication connection with the terminal 12.

The server 11 is specifically a device serving as a server for internet applications such as electronic commerce, and the server may include one or more devices. The terminal 12 may also be referred to as a user equipment, which may be, for example, a laptop, a tablet, a desktop, a smartphone, etc. It should be noted that, as to the specific manner of the communication connection between the server 11 and the terminal 12, the present application is not limited, for example, wireless communication connection may be implemented based on bluetooth technology, and for example, wired communication connection may be implemented based on a communication interface such as RS-232.

In particular, the user may use specific functions provided by the internet application in the terminal 12. For example, a user may purchase goods using an e-commerce application provided by the terminal 12. As another example, the user may listen to music online using a music application provided by the terminal 12. As another example, a user may view a video online using a video application provided by terminal 12.

The user may generate a series of actions during use of the terminal 12, such as search action, collection action, play action, rollback action, exit action, detail page action, purchase action, etc. Taking an e-commerce application as an example, as shown in fig. 2A, when a user clicks a "search" button on a home page, the user may be considered to generate a search behavior, and in response to the search behavior, the searched merchandise may be presented as shown in fig. 2B. When the user clicks "article B" in fig. 2B, it may be considered that the user has generated a detail page behavior in response to which the detail page of article B may be presented as shown in fig. 2C. When the user clicks "<" in FIG. 2C, the user may be considered to have generated a rollback behavior in response to which the display may be rolled back to FIG. 2B. When the user clicks "<" in FIG. 2B, the user may be considered to have generated a rollback behavior in response to which the display may be rolled back to FIG. 2A. As shown in FIG. 2D, when the user clicks the "favorites" button in FIG. 2C, the user may be considered to have generated a favorites behavior in response to which merchandise B may be made the user's favorite. As shown in fig. 2E, when the user clicks the "buy-up" button in fig. 2C, the user may be considered to have made a buy-up behavior in response to which the article B may be taken as the item to be purchased by the user. As shown in fig. 2F, when the user clicks the "purchase" button in fig. 2C, the user may jump to a corresponding purchase page, and after the user confirms payment, the user may be considered to have made a purchase.

Wherein the purchasing act may be considered a conversion act of the e-commerce application. It should be noted that, for different internet applications, the specific meaning of the conversion behavior may be different, for example, for music applications or video applications, the conversion behavior may specifically refer to a play behavior.

In the embodiment of the application, in the process that the user uses the terminal 12, the server 11 can determine the target behavior path for the user when the real-time behavior combination of the user meets the preset condition, and send the trigger information corresponding to the target behavior path to the terminal 12, and the terminal 12 touches the trigger information to the user, so that the user responds to the target behavior path through the trigger information, thereby realizing effective intervention on further behaviors of the user, and improving the success rate of conversion promotion.

Some embodiments of the present application will be described in detail below with reference to the accompanying drawings. The embodiments described below and the features of the embodiments can be combined with each other without conflict.

Fig. 3 is a flowchart illustrating an information processing method according to an embodiment of the present application, where an execution subject of the embodiment may be the server 11 in fig. 1. As shown in fig. 3, the method of this embodiment may include:

step 301, determining a target behavior path for a user of a terminal when a real-time behavior combination of the user meets a preset condition.

In this step, the real-time behavior combination may be a behavior combination of a certain number of times or a certain period of time in the past, for example, a behavior combination of 5 times in the past, or a behavior combination of 10 minutes in the past. The behavior combination comprises a plurality of behaviors, specifically a behavior set without a sequential relationship, or a behavior sequence with a sequential relationship, and the behavior sequence comprises the sequential relationship of the behaviors compared with the behavior set, so that the subjective intention of a user can be reflected.

The fact that the real-time behavior combination of the user meets the preset condition can indicate that intervention needs to be performed on the real-time behavior combination of the user, that is, a target behavior path for the user needs to be further determined and recommended to the user. The fact that the real-time behavior combination of the user does not meet the preset condition may indicate that intervention is not required for the real-time behavior combination of the user.

The preset condition can be flexibly implemented according to requirements, and for example, the preset condition may include: one or more of a behavior combination condition, a user pool condition, or a resource pool condition. The behavior combination condition specifically refers to a condition that a combination of behaviors in a real-time behavior combination needs to be satisfied, for example, 3 rollback behaviors, or a search behavior before a detail page behavior and a collection behavior, and the like.

The user pool condition specifically refers to a condition that a user needs to satisfy, for example, an Identifier (ID) of the user is in the user pool 1, and at this time, the user pool 1 includes a plurality of user identifiers. Wherein the user pool may also be considered a crowd, different user pools representing different crowds. The user pool may be divided according to the income, the academic calendar, the age, and the like of the user.

The resource pool condition specifically refers to a condition that a resource corresponding to a behavior needs to be satisfied, for example, the resource corresponding to the behavior is in the resource pool 2, at this time, the resource pool 2 includes a plurality of resource identifiers, and the resource may be, for example, a commodity, a music file, a video file, and the like. The resource pool may be divided according to the type of the resource, for example, without limitation.

Illustratively, the server side can obtain the real-time behavior combination of the user, and determine whether the real-time behavior combination of the user meets the preset condition according to the real-time behavior combination of the user.

For example, the number of the preset conditions may be multiple, the multiple preset conditions are in a parallel relationship, when any one of the multiple preset conditions is met, it may be indicated that the real-time behavior combination of the user meets the preset condition, otherwise, it may be indicated that the real-time behavior combination of the user does not meet the preset condition.

For example, the target behavior path for the user may be determined according to a target preset condition that is met by the real-time behavior combination of the user in the preset conditions. The target behavior path for the user is determined according to the target preset condition met by the real-time behavior combination of the user, and the pertinence of the target behavior path is improved.

Recommended content, such as songs, videos, red packs, bedding goods, and the like, can be provided in the target behavior path for facilitating the user to complete the conversion. The capital refers to a part of price of the commodity which is borne by the current platform instead of the user, for example, assuming that the price of a certain commodity is 100 yuan, the current platform can be in a way of 20 yuan so that the user can purchase the commodity only by 80 yuan.

Step 202, sending the trigger information corresponding to the target behavior path to the terminal, so that the trigger information reaches the user through the terminal, so that the user can respond to the target behavior path through the trigger information.

In this step, the trigger information is any type of information that can be used to trigger the user to respond to the target behavior path, and the user can complete conversion according to recommended content provided in the target behavior path by responding to the trigger information. For example, the target behavior path may be a path for playing a certain song, the trigger information may specifically be a resource link of the song, and after the user clicks the link, the user may further select to play the song.

For example, the server may send the trigger information to the terminal based on a server/client architecture, and/or the server may send the trigger information to the terminal through a third party platform, where the third party platform may be, for example, a short message platform.

For example, the server may carry the trigger information in a specific message and send the message to the terminal, where the type of the specific message may determine the manner in which the terminal contacts the trigger information to the user. Illustratively, when the specific message is a Push (Push) message, the terminal may contact the trigger information to the user in a Push manner. For example, when the specific message is a Pop (Pop) message, the terminal may touch the trigger information to the user in a Pop manner. Illustratively, when the specific message is a short message, the terminal may contact the trigger information to the user in a short message manner. Illustratively, when the particular message is a telephone message, the terminal may reach the trigger information to the user by telephone.

In the embodiment, the target behavior path for the user is determined by the server side under the condition that the real-time behavior combination of the user meets the preset condition, the trigger information corresponding to the target behavior path is sent to the terminal, the terminal is enabled to touch the trigger information to the user, so that the user can respond to the target behavior path through the trigger information, the terminal is enabled to recommend the target behavior path for the real-time behavior combination to the user, the real-time behavior combination can better reflect the subjective intention of the user, the target behavior path provided for the user can better meet the expectation of the user, further behaviors of the user can be effectively interfered, and the success rate of conversion promotion is improved.

On the basis of the embodiment shown in fig. 3, for example, the preset conditions may be determined by an online experiment, and the preset conditions are determined by the online experiment, so that it can be ensured that the determined preset conditions are all conditions that are verified by the user on the longitude and can effectively interfere with the further behavior of the user, and the success rate of conversion promotion can be improved to the greatest extent.

Taking the behavior combination condition and the user pool condition determined by the online experiment as an example, for one behavior combination condition a, 100 users satisfying the user pool condition b may be divided into two groups, one group being users of the experiment bucket, and one group being users of the empty bucket. When a user is a user of the experimental bucket, the target behavior path for the user needs to be determined to perform behavior intervention when the real-time behavior combination of the user meets the behavior combination condition a, and when a user is a user of an empty bucket, the behavior intervention for the user does not need to be performed when the real-time behavior combination of the user meets the behavior combination condition a. And (3) determining whether the effect (such as the conversion times of the user) of the experimental barrel subjected to behavior intervention is better than that of an empty barrel through online experiments for a period of time, and if so, taking the behavior combination condition a + the user pool condition b as a preset condition, otherwise, not taking the behavior combination condition a + the user pool condition b as the preset condition.

Fig. 4 is a flowchart illustrating an information processing method according to another embodiment of the present application, where an execution subject of the embodiment may be the terminal 12 in fig. 1. As shown in fig. 4, the method of this embodiment may include:

step 401, receiving reach information corresponding to a target behavior path sent by a server, where the target behavior path is determined by the server when a real-time behavior combination of a user of the terminal meets a preset condition.

In this step, the specific manner in which the terminal receives the trigger information may correspond to the specific manner in which the server side sends the trigger information.

It should be noted that, for specific contents of the target behavior path and the preset condition, reference may be made to the related description of the embodiment described in fig. 3, and details are not repeated here.

Step 402, contacting the trigger information to the user, so that the user responds to the target behavior path through the trigger information.

In this step, corresponding to step 402, the terminal may receive the trigger information sent by the server side through one or more of a push message, a pop-up message, a short message, and a telephone message.

The triggering information is touched to the user in a pushing manner, which may specifically be that the triggering information is displayed to the user in a pushing manner. The triggering information is touched to the user through a pop-up window mode, and specifically, the triggering information can be displayed to the user through the pop-up window mode. The triggering information is touched to the user in a short message mode, and specifically, the triggering information can be displayed to the user in a short message mode. The triggering information is touched to the user through a telephone mode, and specifically, the triggering information can be played to the user through the telephone mode.

In the embodiment, the triggering information corresponding to the target behavior path sent by the server is received, and the triggering information is touched to the user, so that the user can respond to the target behavior path through the triggering information, and the target behavior path is determined by the server under the condition that the real-time behavior combination of the user meets the preset condition, so that the terminal can recommend the target behavior path aiming at the real-time behavior combination of the user to the user, and the target behavior path provided for the user can better meet the expectation of the user because the real-time behavior combination can better embody the subjective intention of the user, so that the further behavior of the user can be effectively intervened, and the success rate of conversion is improved.

Fig. 5 is a schematic flowchart of an information processing method according to another embodiment of the present application, and this embodiment mainly describes an alternative implementation manner of interaction between the server 11 and the terminal 12 based on the embodiments shown in fig. 3 and fig. 4. As shown in fig. 5, the method of this embodiment may include:

step 501, the terminal determines whether the real-time behavior combination of the user meets a preset condition.

In this step, the terminal may monitor the real-time behavior of the user, and determine whether the combination of the real-time behaviors of the user meets a preset condition. When the preset conditions comprise a plurality of parallel preset conditions, the terminal can further determine the target preset conditions met by the real-time behavior combination in the preset conditions on the basis of determining that the real-time behavior combination of the user is matched with the preset conditions.

The terminal may further obtain the preset condition before step 501. For example, the terminal may obtain the preset condition from the server, and specifically, before step 501, the terminal may receive configuration information sent by the server, where the configuration information is used to configure, to the terminal, relevant information used to determine whether the real-time behavior combination of the user meets the preset condition, so that the terminal may determine whether the real-time behavior combination of the user meets the preset condition according to the configuration information.

Optionally, the terminal may actively request the server for the configuration information or the terminal may passively receive the configuration information sent by the server.

Illustratively, step 501 may be preceded by: the terminal sends a configuration request to the server, wherein the configuration request is used for requesting to acquire configuration information. Further, the terminal receives the configuration information sent by the server according to the configuration request.

Optionally, the configuration information may also be used to configure the behavior parameters of which the preset conditions require reporting of the behavior parameter values, for example, the searched keywords. For example, it is assumed that the configuration information may configure behavior parameters, which require reporting of behavior parameter values for behavior 1, behavior 2, and behavior 3, in addition to the behavior combination condition including behavior 1, behavior 2, and behavior 3.

It should be noted that the behavior parameters that need to be reported under the preset conditions can be flexibly implemented according to requirements, and the server can generate the trigger information according to the behavior parameter values of the real-time behavior of the user by configuring the behavior parameters that need to be reported.

The triggering condition for the triggering terminal to request the configuration information from the server can be flexibly designed according to the requirement. For example, the terminal may send a configuration request to the server side after the user successfully logs in.

If the real-time behavior combination of the user is determined to meet the preset condition, executing step 502; and if the real-time behavior combination of the user is determined not to meet the preset condition, ending the process.

Step 502, the terminal reports behavior information to a server, and the behavior information is used for indicating that the real-time behavior combination meets the preset condition.

In this step, optionally, when the preset condition includes a plurality of preset conditions in parallel, the behavior information may include an identifier of a target preset condition that is satisfied by the real-time behavior combination in the preset condition.

Optionally, the behavior information may further include a behavior parameter value of the real-time behavior combination. Taking a search behavior as an example, the behavior parameter value may be a keyword of the search, for example. Taking a collection behavior as an example, the behavior parameter value may be, for example, a collected commodity. Taking wait behavior as an example, the behavior parameter value may be, for example, a duration of the wait. The behavior information also comprises the behavior parameter value of the real-time behavior combination, so that the server can acquire the behavior parameter value of the user through the behavior information sent by the terminal.

Step 503, the server determines a target behavior path for the user when obtaining the behavior information reported by the terminal.

In this step, the server side obtains the behavior information reported by the terminal and represents that the real-time behavior combination of the user of the terminal meets the preset condition.

Illustratively, step 503 may specifically include: and determining a target behavior path aiming at the user according to a target preset condition met by the real-time behavior combination in the preset condition.

Optionally, the behavior combination condition may represent a requirement of behavior intervention, and the target behavior path may be determined according to the requirement of behavior intervention represented by the behavior combination condition, so that the intervention requirement matched with the real-time behavior combination of the user is selected to determine the target behavior path for intervening the behavior of the user, and the accuracy of intervention is improved.

For example, when a user browses resources in a certain behavior combination but does not complete a conversion, a target behavior path may be determined based on intervention requirements that contribute to the conversion behavior. For example, the determining a target behavior path for the user according to the target preset condition met by the real-time behavior combination in the preset condition may specifically include: and when the behavior combination condition in the target preset condition represents that conversion needs to be facilitated, determining a target behavior path for the user according to a determination strategy corresponding to the conversion facilitation requirement.

For example, when the user has not completed a conversion but has finished browsing, a target behavior path may be determined based on the intervention requirements that caused the browsing to be repeated. For example, the determining a target behavior path for the user according to the target preset condition met by the real-time behavior combination in the preset condition may specifically include: and when the behavior combination condition representation in the target preset condition needs to promote browsing again, determining a target behavior path for the user according to a determination strategy corresponding to the requirement for promoting browsing again. It should be noted that, for the specific behavior of the user ending browsing, the present application is not limited, and the specific behavior may be, for example, exiting the application, switching the application, closing the process, and the like.

For example, after the sending the trigger information corresponding to the target behavior path to the terminal, the method may further include: and sending reminding information to the terminal when the user is determined not to browse again, wherein the reminding information is used for reminding the target behavior path, so that the reminding information reaches the user through the terminal, and the user can browse again through the reminding information. After the user finishes browsing, the target behavior path is reminded through the reminding information, the user is triggered to browse again, and the user can browse again only after browsing again, so that the probability of user conversion success can be improved by triggering the user to browse again.

Illustratively, the specific content of the reminder information may be related to the current state of the target behavior path. For example, when the current state of the target behavior path is a red packet not-taken state, the reminding information may be specifically used to remind the user to take the red packet in the target behavior path. For another example, when the current state of the target behavior path is a red packet received but not used state, the reminding information may be specifically used to remind the user to use the red packet in the target behavior path. The accuracy of the reminding information can be improved by correlating the specific content of the reminding information with the current state of the target behavior path.

For example, the number of times that the server sends the reminder information to the terminal may be multiple times. Wherein, the sending of the plurality of times of the reminding information can be separated by a certain time length, such as one day. The touch and reach modes adopted for sending the prompt message for multiple times can be different. The server side sends the reminding information to the terminal for many times, so that the probability of the user responding to the reminding information can be improved.

Correspondingly, the terminal may further perform the following steps: receiving reminding information sent by the server when the user is determined not to browse again, wherein the reminding information is used for reminding the target behavior path; and touching the reminding information to the user. It should be noted that, the specific manner of the server side interacting with the terminal for the reminding information is similar to the specific manner of the server side interacting with the terminal for the triggering information in the foregoing embodiment, and details are not repeated here.

For example, the server may determine a target behavior path for the user according to the target resource set, that is, the server may select a recommended resource provided by the target behavior path from the target resource set. For example, the target resource set may be specifically a resource set of interest updated with the behavior of the user, or may also be a resource of a specific type, for example, a resource type with the most conversion. The interested resource set can be determined by the server side or other devices except the server side according to the historical behaviors of the user in the recent period of time. The resources in the interest resource set may have a priority relationship, so that the resources with a high priority may be preferentially recommended to the user, where the priority relationship may be, for example, a cost performance priority relationship, an interest level priority relationship, or the like. By determining the target behavior path according to the target resource set, the behavior path aiming at the resources in the target resource set can be provided for the user, and the method is favorable for improving the pertinence of behavior intervention.

Step 504, the server side sends the trigger information corresponding to the target behavior path to the terminal.

In this step, the specific manner in which the server side sends the trigger information to the terminal may be related to a target preset condition matched with the real-time behavior combination. Illustratively, step 504 may specifically include: determining a touch and reach mode according to a target preset condition met by the real-time behavior combination in the preset condition; and sending the trigger information to the terminal according to the touch mode, so that the terminal adopts the touch mode to touch the trigger information to the user. The touch mode of touching the trigger information to the user is determined according to the target preset condition, so that the mode of touching the trigger information to the user can be matched with the target preset condition met by the real-time behavior combination of the user, the pertinence of the touch mode of touching the trigger information corresponding to the target behavior path is improved, the probability of the user responding to the trigger information is improved, and the success rate of conversion promotion is improved. Illustratively, the access means includes one or more of: push, pop, text message, or phone.

For example, the reach mode may be determined according to a behavior combination condition and/or a user pool condition in a target preset condition that is satisfied by the real-time behavior combination in the preset condition.

For example, the correspondence between different behavior combination conditions and/or user pool conditions and reach patterns may be determined by online experiments. The corresponding relation between the behavior combination condition and/or the user pool condition and the touch manner is determined through an on-line experiment, so that the determined corresponding relation is the corresponding relation which is verified by the user on the meridian and can effectively intervene the further behavior of the user, and the success rate of conversion promotion can be improved to the maximum extent.

For example, for the behavior combination condition a, 120 users meeting the user pool condition b may be divided into two groups, i.e., group 1 and group 2, where group 1 is a user of the experiment bucket 1 and the experiment bucket 1 corresponds to the reach mode 1, and group 2 is a user of the experiment bucket 2 and the experiment bucket 2 corresponds to the reach mode 2. When one user is the user of the experiment barrel 1, the trigger information corresponding to the target behavior path of the user is touched to the user through the touch mode 1. When one user is the user of the experiment barrel 2, the trigger information corresponding to the target behavior path of the user is touched to the user through the touch mode 2. Through a period of online experiments, whether the effect (for example, the conversion times of the user) of the experiment barrel which reaches the trigger information through the reach mode 1 is better than the effect of the experiment barrel which reaches the trigger information through the reach mode 2 is determined, if so, the reach mode 1 is used as the reach mode corresponding to the behavior combination condition a + the user pool condition b, otherwise, the reach mode 2 can be used as the reach mode corresponding to the behavior combination condition a + the user pool condition b.

In order to reduce the number of on-line experiments, the above-described on-line experiments with respect to the preset conditions may be combined with the on-line experiments of the reach style.

For example, for the behavior combination condition a, 120 users meeting the user pool condition b may be divided into three groups, i.e., group 1 to group 3, where group 1 is a user of the experiment bucket 1 and the experiment bucket 1 corresponds to the reach mode 1, group 2 is a user of the experiment bucket 2 and the experiment bucket 2 corresponds to the reach mode 2, and group 3 is a user of an empty bucket. When a user is a user of the experiment barrel 1, the target behavior path for the user needs to be determined under the condition that the real-time behavior combination of the user meets the behavior combination condition a, and the trigger information corresponding to the target behavior path for the user is touched to the user through the touch mode 1. When a user is a user of the experiment bucket 2, the target behavior path for the user needs to be determined under the condition that the real-time behavior combination of the user meets the behavior combination condition a, and the trigger information corresponding to the target behavior path for the user is touched to the user through the touch mode 2. When a user is a user of an empty bucket, there is no need to perform behavior intervention on the user under the condition that the real-time behavior combination of the user meets the behavior combination condition a. The best effect of which bucket is determined by a period of on-line experiments. If the effect of the experimental barrel 1 is the best, the behavior combination condition a + the user pool condition b are used as preset conditions, and the reach mode 1 is used as a reach mode corresponding to the behavior combination condition a + the user pool condition b. If the effect of the experiment barrel 2 is the best, the behavior combination condition a + the user pool condition b are used as preset conditions, and the touch manner 2 is used as a touch manner corresponding to the behavior combination condition a + the user pool condition b. And if the effect of the empty barrel is the best, not taking the behavior combination condition a + the user pool condition b as the preset condition.

And 505, the terminal touches the trigger information to the user so that the user responds to the target behavior path through the trigger information.

In the embodiment, when the terminal determines that the real-time behavior combination of the user meets the preset condition, the terminal reports the behavior information for indicating that the real-time behavior combination meets the preset condition to the server, when the server obtains the behavior information, the server determines the target behavior path for the user and sends the trigger information corresponding to the target behavior path to the terminal, and the terminal touches the trigger information to the user, so that the user responds to the target behavior path through the trigger information, the implementation mode that whether the real-time behavior combination of the user meets the preset condition is determined by the terminal is realized, and the calculation pressure of the server can be reduced.

Fig. 6 is a flowchart illustrating an information processing method according to another embodiment of the present application, and this embodiment mainly describes another optional implementation manner of interaction between the server 11 and the terminal 12 based on the embodiments shown in fig. 3 and fig. 4. As shown in fig. 6, the method of this embodiment may include:

step 601, the server determines whether the user of the terminal meets the user pool condition in the preset conditions.

In this step, when the user belongs to the user pool defined by the user pool condition, it indicates that the user satisfies the user pool condition, otherwise, it indicates that the user does not satisfy the user pool condition.

If the user meets the user pool condition, step 602 is executed, which may represent a function for performing behavior intervention on the user according to the real-time behavior combination of the user. And if the user does not meet the user pool condition, ending the process, and at the moment, showing that the function of performing behavior intervention on the user according to the real-time behavior combination of the user is not effective.

Step 602, the server sends configuration information to the terminal.

In this step, the configuration information is used to configure, to the terminal, relevant information for determining whether the real-time behavior combination of the user meets the behavior combination condition, so that the terminal can determine whether the real-time behavior combination of the user meets the behavior combination condition according to the configuration information.

Step 603, the terminal determines whether the real-time behavior combination of the user meets the behavior combination condition according to the configuration information.

In this step, if it is determined that the real-time behavior combination of the user satisfies the behavior combination condition, execute step 604; and if the real-time behavior combination of the user is determined not to meet the behavior combination condition, ending the operation.

Step 604, the terminal reports behavior information to a server, and the behavior information is used for indicating that the real-time behavior combination meets the behavior combination condition.

In this step, optionally, when the behavior combination condition includes a plurality of behavior combination conditions that are parallel, the behavior information may include an identifier of a target behavior combination condition that is satisfied by the real-time behavior combination in the behavior combination condition.

Step 605, the server determines a target behavior path for the user when obtaining the behavior information reported by the terminal.

Alternatively, when the preset condition further includes other types of conditions besides the user pool condition and the behavior combination condition, for example, the resource pool condition, step 605 may specifically include: and the server side determines whether the real-time behavior combination of the user meets the resource pool condition or not under the condition of obtaining the behavior information reported by the terminal, and determines a target behavior path aiming at the user if the real-time behavior combination of the user meets the resource pool condition.

Step 606, the server side sends the trigger information corresponding to the target behavior path to the terminal.

Step 607, the terminal touches the trigger information to the user, so that the user responds to the target behavior path through the trigger information.

It should be noted that the main difference between this embodiment and the embodiment shown in fig. 5 is that the terminal completes the determination of the behavior combination condition in the preset condition, and the server completes the determination of the user pool condition in the preset condition, and specific contents may refer to the related description of the embodiment shown in fig. 5.

In the embodiment, the server end sends the configuration information to the terminal when determining that the user of the terminal meets the user pool condition in the preset conditions, the terminal reports the behavior information for indicating that the real-time behavior combination of the user meets the behavior combination condition when determining that the real-time behavior combination of the user meets the behavior combination condition according to the configuration information, the server end determines the target behavior path for the user and sends the trigger information corresponding to the target behavior path to the terminal under the condition that the server end obtains the behavior information, the terminal touches the trigger information to the user so that the user responds to the target behavior path through the trigger information, the server determines whether the user of the terminal meets the user pool condition, and the terminal determines whether the user meets the implementation mode of the behavior combination condition, and the terminal obtains the user behavior with very high real-time performance, so that the real-time performance of determining whether the real-time behavior combination of the user meets the behavior combination condition can be improved, thereby, the real-time performance of the trigger information can be improved.

On the basis of the above embodiment, after the terminal touches the trigger information to the user, optionally, the following step a and step B may also be included.

And step A, determining whether the target behavior path is interested by the user.

After the terminal touches the trigger information to the user, whether the user is interested in the target behavior path or not can be determined according to the response of the user to the target behavior path. For example, when the user does not respond to the trigger information, it may indicate that the user is not interested in the target behavior path. When the user responds to the trigger information and gives positive feedback to the trigger information, the target behavior path can be shown to be interested by the user, otherwise, the target behavior path is not interested by the user. For example, after the trigger information is displayed in a pop-up window manner, if the user selects a target behavior path corresponding to the trigger information in the pop-up window, the user may be considered to be interested in the target behavior path, and if the user directly selects to close the pop-up window, the user may be considered to be uninterested in the target behavior path.

And step B, if the target behavior path is not interested by the user, determining a corresponding new target behavior path, sending the trigger information corresponding to the new target behavior path to the terminal, and enabling the terminal to send the trigger information corresponding to the new target path to the terminal, so that the user can respond to the new target behavior path through the trigger information.

It should be noted that, with respect to the new target behavior path passing through steps a and B, the target behavior path in the method embodiments shown in fig. 2 to 6 may be understood as an original target behavior path, and the original target behavior path and the new target behavior path are different behavior paths.

If the user is not interested in the original target behavior path, it can be shown that the user does not perform conversion based on the original target behavior path, so in order to facilitate the conversion as much as possible, the user can be further triggered with the triggering information corresponding to the new target behavior path.

For example, the resources associated with the new target behavior path may be different from the resources associated with the original target behavior path. The resources related to the new target behavior path are different from the resources related to the original target behavior path, so that the new target behavior path can recommend different resources to the user, and the conversion probability of the user according to the new target behavior path is improved.

Optionally, in order to reduce the probability of providing the user with resources that are not of interest to the user, the method further includes the following steps: and the server side filters the resources in the user interest resource set according to the resources related to the original target behavior path. For example, the resources related to the original target behavior path in the interest resource set may be filtered out; or, the resources of the same type as the resources related to the original target behavior path in the interest resource set may be filtered out.

Illustratively, the new target behavior path may provide a greater benefit than the original target behavior path. For example, the preferential strength of the new target behavior path is greater than that of the original target behavior path. The rights and interests provided by the new target behavior path are greater than those provided by the original target behavior path, so that the new target behavior path can bring more rights and interests to the user, and the conversion probability of the user according to the new target behavior path is improved.

Correspondingly, the terminal can also execute the following operations: receiving trigger information corresponding to the new target behavior path sent by the server side; and triggering the triggering information corresponding to the new target behavior path to the user so that the user can respond to the new target behavior path through the triggering information. It should be noted that, regarding the trigger information corresponding to the new target behavior path interacted between the server and the terminal, reference may be made to the related content of the trigger information corresponding to the original target behavior path interacted between the server and the terminal, which is not described herein again.

Fig. 7 is a flowchart illustrating an information processing method according to another embodiment of the present application. On the basis of the foregoing embodiments, the present embodiment mainly describes a specific implementation manner. As shown in fig. 7, the method of this embodiment may include:

step 701, a user starts and logs in a target application.

Wherein the target application is deployed at the terminal.

In step 702, the target application loops to determine whether the user has logged in.

In step 703, the target application sends a configuration request to the first system when determining that the user has logged in.

Step 704, the first system sends a user pool confirmation request to the second system when receiving the configuration request.

Wherein the user pool confirmation request is used to request the second system to determine whether the user belongs to a target user pool, i.e. whether the user satisfies a user pool condition.

Step 705, when receiving the user pool confirmation request, the second system determines whether the user belongs to the target user pool, and sends the determination result to the first system.

Step 706, when the first system determines that the user belongs to the target user pool, the first system sends configuration information to the target application.

Wherein, steps 701 to 706 may be taken as steps of configuring the issuing stage. The following steps 707-714 can be taken as steps of the behavior judging stage.

In step 707, the user generates behavior during use of the target application.

In step 708, the target application determines whether the real-time behavior combination of the user meets a behavior combination condition.

If the target application determines that the real-time behavior combination of the user meets the behavior combination condition, step 709 is executed. And if the target application determines that the real-time behavior combination of the user does not meet the behavior combination condition, ending the process.

Step 709, the target application reports the behavior information to the first system.

In step 710, when the first system receives the behavior information, the first system may send the behavior information to the second system, and the second system processes the behavior information.

Step 711, the second system determines the target behavior path for the user when receiving the behavior information.

And 712, the second system sends a push message to the third system to trigger the third system to send the push message to the target application, wherein the push message includes trigger information corresponding to the target behavior path.

At step 713, the third system sends the push message to the target application.

Step 714, the target application touches the push message to the user.

It should be noted that, in this embodiment, the server includes a first system, a second system, and a third system, and the three systems cooperate to complete a server-side function as an example, where the first system is used to directly interact with a target application and control issuing of a behavior configuration, the second system is used to determine a target behavior path and generate trigger information corresponding to the target behavior path, and the third system is used to send the trigger information. Alternatively, the server side may comprise a cluster system capable of performing the functions of the first system, the second system and the third system.

In the embodiment, after a user logs in a target application, the target application acquires configuration information through interaction with a first system, and reports behavior information when determining that a real-time behavior combination of the user is matched with a behavior combination condition according to the configuration information, a second system determines a target behavior path for the user when receiving the behavior information, and triggers a third system to send a push message including trigger information of the target behavior path to the target application, and the target application touches the user including the trigger information, so that the target application and a system at a server side are matched with each other, and a terminal recommends the target behavior path for the real-time behavior combination to the user, so that further behaviors of the user can be effectively intervened, and the success rate of conversion promotion is improved.

Fig. 8 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application; as shown in fig. 8, the present embodiment provides an information processing apparatus that can execute the method on the server side in the above-described information processing method, and specifically, the information processing apparatus may include:

the determining module 81 is configured to determine a target behavior path for a user of a terminal when a real-time behavior combination of the user meets a preset condition;

a sending module 82, configured to send the trigger information corresponding to the target behavior path to the terminal, so that the trigger information reaches the user through the terminal, so that the user responds to the target behavior path through the trigger information.

Optionally, the determining module 81 is specifically configured to determine a target behavior path for the user according to a target preset condition that is met by the real-time behavior combination in the preset condition.

Optionally, the preset condition includes a behavior combination condition;

the determining module 81 is specifically configured to determine a target behavior path for the user according to a determination policy corresponding to a conversion facilitating requirement when the behavior combination condition in the target preset condition represents that conversion is required to be facilitated.

Optionally, the preset condition includes a behavior combination condition;

the determining module 81 is specifically configured to determine a target behavior path for the user according to a determination policy corresponding to a requirement for facilitating browsing again when the behavior combination condition representation in the target preset condition needs to facilitate browsing again.

Optionally, the sending module 82 is further configured to send a reminding message to the terminal when it is determined that the user does not browse again, where the reminding message is used to remind the target behavior path, so that the reminding message reaches the user through the terminal, and the user can browse again through the reminding message.

Optionally, the apparatus further includes a first obtaining module, configured to obtain behavior information reported by the terminal when it is determined that the real-time behavior combination meets the preset condition, where the behavior information is used to indicate that the real-time behavior combination meets the preset condition.

Optionally, the behavior information includes an identifier of a target preset condition that is satisfied by the real-time behavior combination in the preset condition.

Optionally, the preset condition includes a behavior combination condition; the device further includes a second obtaining module, configured to obtain behavior information reported by the terminal when it is determined that the real-time behavior combination meets the behavior combination condition, where the behavior information is used to indicate that the real-time behavior combination meets the behavior combination condition.

Optionally, the behavior information includes an identifier of a target behavior combination condition that is satisfied by the real-time behavior combination in the preset condition.

Optionally, the preset condition further includes a user pool condition; a determining module 81, further configured to determine whether the user satisfies the user pool condition;

the sending module 82 is further configured to send configuration information to the terminal if the user meets the user pool condition, where the configuration information is used to configure, to the terminal, relevant information for determining whether the real-time behavior combination of the user meets the behavior combination condition, so that the terminal can determine whether the real-time behavior combination of the user meets the behavior combination condition according to the configuration information.

Optionally, the behavior information includes a behavior parameter value of the real-time behavior combination;

a determining module 81, configured to determine a real-time behavior path for the user according to the behavior parameter value.

Optionally, the determining module 81 is further configured to determine a reach mode according to a target preset condition that is met by the real-time behavior combination in the preset condition;

the sending module 82 is specifically configured to send the trigger information to the terminal according to the reach mode, so that the terminal reaches the user by using the trigger information in the reach mode.

Optionally, the determining module 81 is further configured to determine whether the user is interested in the target behavior path; if the user is not interested in the target behavior path, determining a corresponding new target behavior path;

the sending module 82 is further configured to send the trigger information corresponding to the new target behavior path to the terminal, so that the terminal sends the trigger information corresponding to the new target path to the terminal, so that the user can respond to the new target behavior path through the trigger information.

Optionally, the resources related to the new target path are different from the resources related to the original target path; and/or the rights provided by the new target path are greater than the rights provided by the original target path.

The apparatus shown in fig. 8 may perform the method on the server side in the embodiments shown in fig. 2 to 7, and reference may be made to the related description of the embodiments shown in fig. 2 to 7 for a part not described in detail in this embodiment. The implementation process and technical effect of the technical solution refer to the descriptions in the embodiments shown in fig. 2 to fig. 7, and are not described herein again.

In one possible implementation, the structure of the information processing apparatus shown in fig. 8 may be implemented as a server side. As shown in fig. 9, the behavior process may include: a processor 91 and a memory 92. Among them, the memory 92 is used to store a program supporting behavior processing on the server side to execute the information processing method provided in the embodiments shown in fig. 2 to 7 described above, and the processor 91 is configured to execute the program stored in the memory 92.

The program comprises one or more computer instructions which, when executed by the processor 91, are capable of performing the steps of:

Optionally, the processor 91 is further configured to perform all or part of the steps of the server side in the embodiments shown in fig. 2-7.

The server may further include a communication interface 93 for the server to communicate with other devices or a communication network.

Fig. 10 is a schematic structural diagram of an information processing apparatus according to another embodiment of the present application; as shown in fig. 10, the present embodiment provides an information processing apparatus that can execute a method on a terminal side in the above-described information processing method, and specifically, the information processing apparatus may include:

the receiving module 101 is configured to receive reach information corresponding to a target behavior path sent by a server, where the target behavior path is determined by the server when a real-time behavior combination of a user of the terminal meets a preset condition;

a reaching module 102, configured to reach the user with the trigger information, so that the user responds to the target behavior path through the trigger information.

Optionally, the receiving module 101 is further configured to receive a reminding message sent by the server when it is determined that the user does not browse again, where the reminding message is used to remind the target behavior path;

the reaching module 102 is further configured to reach the user with the reminding information.

Optionally, the apparatus further includes a first determining module and a first sending module;

the first determining module is used for determining whether the real-time behavior combination of the user meets the preset condition;

the first sending module is configured to send behavior information to the server side when the real-time behavior combination of the user meets the preset condition, where the behavior information is used to indicate that the real-time behavior combination meets the preset condition.

Optionally, the preset condition includes a behavior combination condition; the device also comprises a second determining module and a second sending module;

the second determination module is configured to determine whether the real-time behavior combination of the user meets the behavior combination condition;

the second sending module is configured to send behavior information to the server when the real-time behavior combination of the user meets the behavior combination condition, where the behavior information is used to indicate that the real-time behavior combination meets the behavior combination condition.

Optionally, the preset condition further includes a user pool condition;

the receiving module 101 is further configured to receive configuration information sent by the server, where the configuration information is sent by the server when the user meets the user pool condition, and the configuration information is used to configure, to the terminal, relevant information used to determine whether a real-time behavior combination of the user meets the behavior combination condition.

Optionally, the behavior information includes a behavior parameter value of the real-time behavior combination.

Optionally, the receiving module 101 is further configured to receive trigger information corresponding to the new target behavior path sent by the server;

the reaching module 102 is further configured to reach the user with the triggering information corresponding to the new target behavior path, so that the user responds to the new target behavior path through the triggering information.

The apparatus shown in fig. 10 can execute the method on the terminal side in the embodiments shown in fig. 2-7, and the related descriptions for the embodiments shown in fig. 2-7 can be referred to for the parts not described in detail in this embodiment. The implementation process and technical effect of the technical solution refer to the descriptions in the embodiments shown in fig. 2 to fig. 7, and are not described herein again.

In one possible implementation, the structure of the information processing apparatus shown in fig. 10 may be implemented as a terminal. As shown in fig. 11, the terminal may include: a processor 111 and a memory 112. Wherein, the memory 112 is used for storing the program of the terminal side for supporting the terminal to execute the information processing method provided in the embodiments shown in fig. 2-7, and the processor 111 is configured to execute the program stored in the memory 112.

The program comprises one or more computer instructions, wherein the one or more computer instructions, when executed by the processor 111, are capable of performing the steps of:

Optionally, the processor 111 is further configured to perform all or part of the steps of the terminal side in the embodiments shown in fig. 2-7.

The terminal may further include a communication interface 113, which is used for the terminal to communicate with other devices or a communication network.

In addition, the embodiment of the present invention provides a computer storage medium for storing computer software instructions for the server side, which includes a program for executing the information processing method according to the embodiment of the method shown in fig. 2 to 7.

In addition, an embodiment of the present invention provides a computer storage medium for storing computer software instructions for a terminal, which includes a program for executing the terminal side of the information processing method in the method embodiments shown in fig. 2 to 7.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by adding a necessary general hardware platform, and of course, can also be implemented by a combination of hardware and software. With this understanding in mind, the above-described aspects and portions of the present technology which contribute substantially or in part to the prior art may be embodied in the form of a computer program product, which may be embodied on one or more computer-usable storage media having computer-usable program code embodied therein, including without limitation disk storage, CD-ROM, optical storage, and the like.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.

Claims

1. An information processing method is applied to a server side, and is characterized by comprising the following steps:

2. The method of claim 1, wherein determining the target behavior path for the user comprises:

and determining a target behavior path aiming at the user according to a target preset condition met by the real-time behavior combination in the preset condition.

3. The method of claim 2, wherein the preset condition comprises a behavior combination condition; the determining a target behavior path for the user according to a target preset condition met by the real-time behavior combination in the preset condition includes:

and when the behavior combination condition in the target preset condition represents that conversion needs to be facilitated, determining a target behavior path for the user according to a determination strategy corresponding to the conversion facilitation requirement.

4. The method of claim 2, wherein the preset condition comprises a behavior combination condition; the determining a target behavior path for the user according to a target preset condition met by the real-time behavior combination in the preset condition includes:

and when the behavior combination condition representation in the target preset condition needs to promote browsing again, determining a target behavior path for the user according to a determination strategy corresponding to the requirement for promoting browsing again.

5. The method according to claim 4, wherein after the sending the trigger information corresponding to the target behavior path to the terminal, further comprising:

and sending reminding information to the terminal when the user is determined not to browse again, wherein the reminding information is used for reminding the target behavior path, so that the reminding information reaches the user through the terminal, and the user can browse again through the reminding information.

6. The method according to any one of claims 1-5, further comprising:

and acquiring behavior information reported by the terminal when the real-time behavior combination is determined to meet the preset condition, wherein the behavior information is used for indicating that the real-time behavior combination meets the preset condition.

7. The method of claim 6, wherein the behavior information comprises an identification of a target preset condition that is satisfied by the real-time behavior combination in the preset condition.

8. The method according to any one of claims 1 to 5, wherein the preset condition comprises a behavior combination condition; the method comprises the following steps:

and acquiring behavior information reported by the terminal under the condition that the real-time behavior combination is determined to meet the behavior combination condition, wherein the behavior information is used for indicating that the real-time behavior combination meets the behavior combination condition.

9. The method of claim 8, wherein the behavior information includes an identification of a target behavior combination condition that is satisfied by the real-time behavior combination in the preset condition.

10. The method of claim 8, wherein the preset conditions further include user pool conditions; the method further comprises the following steps:

determining whether the user satisfies the user pool condition;

and if the user meets the user pool condition, sending configuration information to the terminal, wherein the configuration information is used for configuring relevant information for determining whether the real-time behavior combination of the user meets the behavior combination condition to the terminal, so that the terminal can determine whether the real-time behavior combination of the user meets the behavior combination condition according to the configuration information.

11. The method according to claim 6 or 8, wherein the behavior information comprises a behavior parameter value of the real-time behavior combination;

the determining a target behavior path for the user comprises: and determining a real-time behavior path for the user according to the behavior parameter value.

12. The method of claim 1, further comprising:

determining a touch and reach mode according to a target preset condition met by the real-time behavior combination in the preset condition;

the sending the trigger information corresponding to the target behavior path to the terminal to enable the trigger information to reach the user through the terminal comprises: and sending the trigger information to the terminal according to the touch mode, so that the terminal adopts the touch mode to touch the trigger information to the user.

13. The method of claim 1, wherein after the terminal reaches the user with the trigger information, the method further comprises:

determining whether the target behavior path is of interest to the user;

if the user is not interested in the target behavior path, determining a corresponding new target behavior path, sending the trigger information corresponding to the new target behavior path to the terminal, and enabling the terminal to send the trigger information corresponding to the new target path to the terminal, so that the user can respond to the new target behavior path through the trigger information.

14. The method of claim 13, wherein the new target path-related resources are different from the original target path-related resources; and/or the rights provided by the new target path are greater than the rights provided by the original target path.

15. An information processing method applied to a terminal is characterized by comprising the following steps:

16. The method of claim 15, wherein after said contacting the trigger information to the user, further comprising:

receiving reminding information sent by the server when the user is determined not to browse again, wherein the reminding information is used for reminding the target behavior path;

and touching the reminding information to the user.

17. The method according to claim 15 or 16, characterized in that the method further comprises:

determining whether the real-time behavior combination of the user meets the preset condition;

and when the real-time behavior combination of the user meets the preset condition, sending behavior information to the server, wherein the behavior information is used for indicating that the real-time behavior combination meets the preset condition.

18. The method of claim 17, wherein the behavior information includes an identification of a target preset condition that is satisfied by the real-time behavior combination in the preset condition.

19. The method according to claim 15 or 16, wherein the preset condition comprises a behavior combination condition; the method further comprises the following steps:

determining whether the real-time behavior combination of the user meets the behavior combination condition;

and when the real-time behavior combination of the user meets the behavior combination condition, sending behavior information to the server, wherein the behavior information is used for indicating that the real-time behavior combination meets the behavior combination condition.

20. The method of claim 19, wherein the behavior information includes an identification of a target behavior combination condition that is satisfied by the real-time behavior combination in the preset condition.

21. The method of claim 19, wherein the preset conditions further include user pool conditions; the method further comprises the following steps:

and receiving configuration information sent by the server, wherein the configuration information is sent by the server when the user meets the user pool condition, and the configuration information is used for configuring relevant information for determining whether the real-time behavior combination of the user meets the behavior combination condition or not to the terminal.

22. The method according to claim 17 or 19, wherein the behavior information comprises behavior parameter values of the real-time behavior combination.

23. The method of claim 15, wherein after said contacting the trigger information to the user, further comprising:

receiving trigger information corresponding to the new target behavior path sent by the server side;

and triggering the triggering information corresponding to the new target behavior path to the user so that the user can respond to the new target behavior path through the triggering information.

24. The method of claim 23, wherein the new target path related resources are different from the original target path related resources; and/or the rights provided by the new target path are greater than the rights provided by the original target path.

25. An information processing apparatus characterized by comprising:

26. An information processing apparatus characterized by comprising:

27. A server side, comprising: a memory, a processor; wherein the memory is to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the method of any of claims 1 to 14.

28. A terminal, comprising: a memory, a processor; wherein the memory is to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the method of any of claims 15 to 24.

29. An information processing system, comprising the server side of claim 27 and the terminal of claim 28.