CN112767016B - Point marketing platform management system and method - Google Patents
Point marketing platform management system and method Download PDFInfo
- Publication number
- CN112767016B CN112767016B CN202110033228.0A CN202110033228A CN112767016B CN 112767016 B CN112767016 B CN 112767016B CN 202110033228 A CN202110033228 A CN 202110033228A CN 112767016 B CN112767016 B CN 112767016B
- Authority
- CN
- China
- Prior art keywords
- marketing
- user
- merchant
- module
- point
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title description 9
- 230000000694 effects Effects 0.000 claims abstract description 36
- 238000007405 data analysis Methods 0.000 claims abstract description 15
- 238000012545 processing Methods 0.000 claims abstract description 12
- 238000004458 analytical method Methods 0.000 claims abstract description 6
- 238000007726 management method Methods 0.000 claims description 21
- 230000003993 interaction Effects 0.000 claims description 10
- 238000012795 verification Methods 0.000 claims description 8
- 238000012797 qualification Methods 0.000 claims description 6
- 230000008676 import Effects 0.000 claims description 5
- 230000010354 integration Effects 0.000 claims description 5
- 230000002452 interceptive effect Effects 0.000 claims description 3
- 238000007792 addition Methods 0.000 claims description 2
- 238000012217 deletion Methods 0.000 claims description 2
- 230000037430 deletion Effects 0.000 claims description 2
- 238000012986 modification Methods 0.000 claims description 2
- 230000004048 modification Effects 0.000 claims description 2
- 230000009286 beneficial effect Effects 0.000 abstract description 3
- 238000010586 diagram Methods 0.000 description 5
- 238000013475 authorization Methods 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 238000011161 development Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000003203 everyday effect Effects 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a point marketing platform management system, which belongs to the technical field of point marketing and comprises the following steps: the system comprises a user login module, a point marketing module, a merchant configuration module, a user point module, a service module and a data center; each marketing tool corresponds to unique first identification information, and the commercial tenant adds the marketing tool according to the first identification information and configures corresponding commodity information, marketing rules and corresponding user integral rules for each added marketing tool; the service module provides commodity service support, order inquiry and order processing functions; the data center analyzes the data and outputs an analysis report to be sent to the corresponding commercial tenant. The technical scheme of the invention has the beneficial effects that: after the commercial tenant is resident in the system, abundant and various marketing activities can be configured by the commercial tenant, new users are attracted, the activity of the users is stimulated, and the adhesion degree of the users is increased; through data analysis, the commercial tenant can conveniently adjust the marketing scheme in time.
Description
Technical Field
The invention relates to the technical field of point marketing, in particular to a point marketing platform management system and method.
Background
With the continuous development of internet technology, more and more users are on the internet, so that many enterprises or individual users move some offline marketing activities and advertising to the online, when a merchant sells commodities on an online shopping platform, only member systems are provided, and the discount enjoyed by the members is not much different from that of a common buyer, so that the merchant cannot attract new users and retain old users, and therefore, aiming at the problems, a point marketing platform management system and a point marketing platform management method are urgently needed to be designed to meet the needs of actual use.
Disclosure of Invention
The invention aims to provide a point marketing platform management system and a point marketing platform management method.
The technical problem solved by the invention can be realized by adopting the following technical scheme:
a points marketing platform management system, comprising:
the user login module is used for receiving login information of a user and authenticating the identity of the login information;
the point marketing module is connected with the user login module and comprises different marketing tools and commodity information corresponding to each marketing tool, and each marketing tool corresponds to unique first identification information;
a merchant configuration module, connected to the credit marketing module, for configuring the corresponding marketing campaign by the merchant, the merchant configuration module comprising:
the marketing configuration unit is connected with the point marketing module and used for adding the marketing tools according to the first identification information, each merchant corresponds to one or more marketing tools, and the marketing configuration unit configures corresponding commodity information and marketing rules for each added marketing tool;
the point configuration unit is connected with the marketing configuration unit and used for configuring corresponding user point rules by the merchant, and the user point rules comprise point exchange rules, point acquisition rules, point consumption rules and point limiting rules;
the user integration module is connected with the merchant configuration module and used for calculating the integration corresponding to each user according to the walking track of the user;
a service module, respectively connected to the credit marketing module and the merchant configuration module, the service module comprising:
a commodity unit for providing commodity service support for each marketing tool in the point marketing module;
the order management unit is used for providing order inquiry and order processing functions for the merchant or the supplier, wherein the order processing comprises order delivery and corresponding after-sale service;
and the data center is respectively connected with the point marketing module, the merchant configuration module, the user point module and the service module, and is used for carrying out data analysis according to the user walking track of the user corresponding to each merchant and outputting an analysis report to be sent to the corresponding merchant.
Preferably, the merchant configuration module further comprises:
the protocol configuration unit is used for configuring corresponding interaction protocols and login protocols with the merchants when a new merchant is opened, and each merchant corresponds to a unique merchant identification code;
and the merchant user login configuration unit is connected with the protocol configuration unit and is used for configuring the login mode of the user corresponding to the merchant according to the login protocol, wherein the user login mode specifically comprises that a system background imports each user corresponding to the merchant for registration, or the user logs in the system after actively registering, or third party joint login.
Preferably, the merchant performs data interaction with the system through a signature verification key.
Preferably, the data center further comprises:
the user data analysis unit is used for scoring the corresponding commercial tenants according to the user walking track of the user according to a preset time period and outputting a commercial tenant score according to each user score corresponding to the commercial tenants;
and the early warning unit is connected with the user data analysis unit and used for outputting early warning information and sending the early warning information to the corresponding commercial tenant when the commercial tenant score is lower than a threshold value so as to adjust the marketing strategy in time.
Preferably, the user walking track includes the number of user visits, the number of new user registrations, and the user visit time corresponding to the merchant in the preset time period;
the user data analysis unit scores the corresponding commercial tenants according to the user walking track of the user, and specifically includes: obtaining a corresponding basic score according to the user access number and the total user number corresponding to the commercial tenant, and obtaining a corresponding additional score according to the new user registration number and the user access time;
the score includes the base score and the additional score.
Preferably, the data center further comprises:
and the report unit is used for outputting a user report according to the user behavior track, wherein the user report comprises time, frequency, merchant access time and marketing activity participation information of entering the system.
Preferably, the marketing configuration unit automatically generates a redemption code after configuring the corresponding commodity information and marketing rules for the marketing tool, or the merchant self-defines the redemption code.
Preferably, the points marketing module further comprises:
and the verification unit is used for verifying whether the user accords with the activity participation qualification and the total integral number of the user according to the marketing rule corresponding to the marketing activity when the user participates in the marketing activity, and after the verification is passed, awards corresponding to the rule are issued to the user and points are deducted.
Preferably, the points marketing module further comprises:
the marketing processing unit is used for performing addition, deletion and modification operations on the marketing tool;
and the marketing customizing unit is used for customizing the marketing tool according to the requirements of the commercial tenant.
Preferably, the method further comprises the following steps: and the database is respectively connected with the point marketing module, the merchant configuration module, the user point module, the service module and the data center and is used for storing the interactive data generated by the system.
The technical scheme of the invention has the beneficial effects that:
the invention provides various marketing tools, after a merchant stays in the system, the merchant can configure abundant and various marketing activities, and a user can earn and use points through the marketing activities and exchange wanted articles with the points, so that the system can attract new users, stimulate old users to keep liveness and increase the adhesion of the new and old users; the system automatically analyzes the recent dynamics of the user according to the historical data and gives an early warning so that the merchant can adjust the marketing scheme in time; for the commercial tenant with the sales platform, the commercial tenant can directly join the operation point marketing activity in the system through a third party.
Drawings
FIG. 1 is a block diagram of a point marketing platform management system according to the present invention;
FIG. 2 is a block diagram of a particular embodiment of a points marketing module of the present invention;
FIG. 3 is a block diagram of a merchant configuration module in accordance with an exemplary embodiment of the present invention;
FIG. 4 is a block diagram of a particular embodiment of a service module of the present invention;
FIG. 5 is a block diagram of a data center embodiment of the present invention;
FIG. 6 is a flowchart illustrating a back-end configuration embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the embodiments and features of the embodiments of the present invention may be combined with each other without conflict.
The invention is further described with reference to the following drawings and specific examples, which are not intended to be limiting.
The invention provides a point marketing platform management system, which belongs to the technical field of point marketing and comprises the following components as shown in figure 1:
a user login module 1, which is used for receiving login information of a user and authenticating the identity of the login information;
the user login module 1 is used for registering and logging in, so that a home page of the point marketing platform management system can be conveniently entered, and aiming at a merchant without a fixed user (namely an old user) and an online platform, the user is required to actively input user information and login information through the user login module 1 for registering and logging in; aiming at a merchant with a fixed user but without an online platform, the merchant can import user information through a system background for registration, the background can provide initial login information, and the fixed user automatically changes the login information after entering a home page; and aiming at the commercial tenants with own online platforms, obtaining user information through the joint authorization of the third-party system for logging in, namely, a user can purchase commodities on the commercial tenant platform, enter the point marketing platform through the joint authorization, check and participate in point marketing activities, and consume in a point form.
A merchant configuration module 3, connected to the credit marketing module 2, for configuring corresponding marketing activities for merchants, where the merchant configuration module 3 includes:
the marketing configuration unit 31 is connected with the point marketing module 2 and used for adding marketing tools according to the first identification information, each merchant corresponds to one or more marketing tools and configuring corresponding commodity information and marketing rules for each added marketing tool, the platform can provide different marketing rule templates corresponding to the marketing tools, the merchants can modify the templates by themselves to formulate the marketing rules, and the marketing tools, the marketing rules, the user point rules and the like form a complete marketing campaign;
a point configuration unit 32, connected to the marketing configuration unit 31, for the merchant to configure corresponding user point rules, where the user point rules include point exchange rules, point acquisition rules, point consumption rules, and point restriction rules, and these rules may refer to the prior art, and are not described in detail again;
further, in a preferred embodiment, the merchant configuration module 3 further includes:
a protocol configuration unit 33, configured to configure a corresponding interaction protocol and login protocol with the merchants when a new merchant is opened, where each merchant corresponds to a unique merchant identification code;
and a merchant user login configuration unit 34 connected to the protocol configuration unit 33, and configured to configure a login manner of a user corresponding to a merchant according to a login protocol, where the user login manner specifically includes that a system background imports each user corresponding to the merchant to register, or a user logs in the system after actively registering, or a third party jointly logs in.
Specifically, as shown in fig. 3, the merchant configuration unit is mainly used for a merchant to implement interaction with the system, the merchant opens online marketing, establishes an interaction protocol with the system, configures merchant information and configures a user login manner, so that a user can conveniently enter a home page of the system. The platform provides a plurality of page styles for the merchant to select, and can also configure different color combinations to customize the page styles according to the requirements of the merchant; the platform also provides marketing means such as advertisements, marketing tools, enterprise propaganda and the like, and merchants select proper marketing means, add the marketing means to own page display contents according to corresponding identification information, upload own commodity information and add prices; each merchant may select a marketing tool provided by multiple platforms and add its own goods to each marketing tool, as well as marketing rules including, but not limited to, time periods, participation conditions, required points, etc., for example.
The point marketing module 2 is connected with the user login module 1, the point marketing module 2 comprises different marketing tools and commodity information corresponding to each marketing tool, and each marketing tool corresponds to unique first identification information;
further, in a preferred embodiment, the points marketing module 2 further comprises:
and the verification unit 21 is used for verifying whether the user accords with the activity participation qualification and the total points of the user according to the marketing rules corresponding to the marketing activities when the user participates in the marketing activities, and after the verification is passed, the user participates in the marketing activities to reach corresponding conditions, for example, the user can obtain the full discount coupon after signing in for seven days, the prize with the corresponding rule is issued to the user, and the corresponding points are deducted if the points are required to be exchanged.
Further, in a preferred embodiment, the points marketing module 2 further comprises:
a marketing processing unit 22, which is used for adding, deleting and modifying the marketing tool;
and the marketing customizing unit 23 is used for customizing a marketing tool according to the requirements of the merchant.
Specifically, in this embodiment, as shown in fig. 2, the point marketing module 2 is configured to provide a point marketing tool to the merchant, so that the merchant can configure the marketing tool to obtain a complete marketing campaign, and the user can view and participate in the merchant marketing campaign. The marketing tool specifically comprises sign-in, lottery drawing, time-limited exchange, mini-games, spelling and the like; for example: the user can receive the corresponding prize after reaching the standard according to the sign-in rule configured by the merchant; drawing a lottery free every day, and after the lottery drawing times are exceeded, the user needs to use the score to exchange the lottery drawing qualification and draw prizes; the merchant regularly selects some commodities for the user to exchange, and sets limit time and qualification, the platform can automatically evaluate whether the user meets the exchange condition, and after the condition is met, the user directly exchanges favorite commodities by using the points; the user can obtain corresponding prizes after reaching the standard in the process of participating in the game, and the prizes are commodities, coupons and the like which are set by a merchant when a marketing tool is configured; the user can also invite other users to use the score to buy the prize together; the platform is updated by the marketing processing unit 22 at variable times, and old marketing tools are deleted, or new marketing tools are added, or the existing marketing tools are modified according to feedback opinions, so as to form new marketing tools, and the specific marketing tools can be customized according to the description of the merchants.
The user point module 4 is connected with the merchant configuration module 3 and used for calculating the point corresponding to each user according to the walking track of the user;
specifically, in this embodiment, after becoming a member of the merchant, the user may obtain points through shopping and activities (for example, check-in), and the method of obtaining points specifically includes: for example, when the platform becomes a merchant member, the platform can obtain basic points, when the user participates in the activities provided by the merchant, the platform can automatically obtain corresponding points according to the walking track of the user, and when the user activities reach the standard; when a user purchases commodities of merchants, the commodities comprise product exchange codes, preferably, after the merchants configure user point rules for commodity information, the system can automatically generate a product exchange code, the user can obtain corresponding merchant points through the product exchange codes after purchasing the commodities, and each user has a merchant point corresponding to one merchant. The user can exchange commodities, coupons and activity participation qualifications through the accumulated points, after the exchange is successful, the platform can deduct corresponding points automatically, and the user point module 4 is used for managing the points of the user and providing support for the platform for user point data.
Furthermore, for the commercial tenant with the online platform, the fixed user of the commercial tenant already has a certain credit basis, and the commercial tenant can import the user credit through the background.
A service module 5, respectively connected to the credit marketing module 2 and the merchant configuration module 3, for providing the system with the functions of commodity service support and order service, wherein the service module 5 includes:
a commodity unit 51 for providing commodity service support for each marketing tool in the point marketing module 2;
an order management unit 52, configured to provide order query and order processing functions for a merchant or a supplier, where the order processing includes order delivery and corresponding after-sales service;
specifically, as shown in fig. 4, the merchant adds his/her own merchandise information to the merchandise unit 51, and the merchandise unit 51 can provide merchandise service support for other modules, such as the point-and-score marketing module 2, for example, after the user participates in the marketing campaign and reaches the standard, the user gets a prize, and provides corresponding merchandise service support, such as merchandise information, such as name, specification, price, and the like; after the user generates order information on the platform using the points, the merchant may query the order through the order management unit 52, and the supplier may deliver goods according to the order information and process related after-sales services such as subsequent refund and return goods.
And the data center 6 is respectively connected with the point marketing module 2, the merchant configuration module 3, the user point module and the service module 5, and is used for carrying out data analysis according to the user walking track of the user corresponding to each merchant and outputting an analysis report to send to the corresponding merchant.
Specifically, the data center 6 can obtain interaction data generated by the user in the system, that is, a walking trajectory of the user, for each merchant, the data center 6 performs data analysis according to the walking trajectory of the user interacting with the merchant, analyzes various data of the user under each merchant according to a certain time period (for example, hour, day, and month) for the marketing campaign in which the user participates, and forms an analysis report to the merchant, so that the merchant can adjust the existing marketing campaign according to the analysis report.
Further, the data center 6 may also count inventory of goods to facilitate reconciliation and settlement with merchants and suppliers.
In a preferred embodiment, after the merchant has configured the basic information, the merchant generates a merchant identification code for identifying the merchant, and for the merchant with its own platform, also generates an authentication KEY for use in authentication when the system performs data interaction during login by third-party joint authorization, thereby preventing the third-party system platform of the merchant from being attacked.
In a preferred embodiment, as shown in fig. 5, the data center 6 further includes:
a user data analysis unit 61, configured to score corresponding merchants according to a user walking track of the user in a preset time period, and output a merchant score according to each user score corresponding to the merchant;
and the early warning unit 62 is connected with the user data analysis unit 61 and is used for outputting early warning information and sending the early warning information to the corresponding commercial tenant when the score of the commercial tenant is lower than a threshold value, so as to adjust the marketing strategy in time.
In a preferred embodiment, the user walking track includes the number of user visits, the number of new user registrations and the user visit time corresponding to the merchant in a preset time period;
the user data analysis unit 61 scores the corresponding commercial tenants according to the user walking track of the user, and specifically includes: obtaining a corresponding basic score according to the user access number and the total user number corresponding to the commercial tenant, and obtaining a corresponding additional score according to the new user registration number and the user access time;
the score includes a base score and an additional score.
Specifically, the user activity of the merchant can be obtained through a grading mode, and the higher the grade is, the more active the user is, and the better the adhesion degree is.
In a preferred embodiment, the data center 6 further comprises:
and the report unit 63 is used for outputting a user report according to the user behavior track, wherein the user report comprises the time and frequency of entering the system, the merchant access time and the marketing activity participation information.
In a preferred embodiment, the marketing configuration unit 31 automatically generates a redemption code after configuring the corresponding commodity information and marketing rules for the marketing tool, or the merchant self-defines the redemption code.
In a preferred embodiment, the method further comprises the following steps: and the database is respectively connected with the point marketing module 2, the merchant configuration module 3, the user point module 4, the service module 5 and the data center 6 and is used for storing the interactive data generated by the system.
Specifically, in the present embodiment, all the interaction data generated by the merchants, users and suppliers, and the system administrator on the point marketing platform are stored by means of a database.
Further, in the above preferred embodiment, the point marketing platform includes a front end and a back end, the back end is mainly used for the merchant to perform data configuration, such as merchant information (merchant basic information, login protocol), point rules, marketing activities, merchant pages, and the like, as shown in fig. 6, the merchant enters a background configuration, and the main configuration process of the back end specifically includes the following steps:
and (3) carrying out merchant information configuration: adding basic information of a new merchant → configuring an interaction protocol of the merchant → configuring a user login mode of the merchant → saving information of the merchant → ending;
and (3) carrying out integration rule configuration: configuring a merchant point rule → configuring product exchange code points, if so, generating a product exchange code and a corresponding point exchange rule → introducing user points, if so, introducing the user points of a merchant platform → configuring a merchant point use limiting rule, if so, configuring the total number of points which can be used by the user every month (the time period can be defined) of the merchant → configuring a merchant data analysis rule → ending;
and (3) carrying out marketing activity configuration: configuring commercial tenant point marketing activity → selecting a marketing type tool → configuring marketing activity strategy → storing activity relevant information → continuously adding new, if yes, returning to continuously selecting new marketing type tool → ending;
carrying out merchant page display configuration: configuring a merchant home page → configuring the theme style of the merchant home page → configuring a page module to display contents → saving home page data → ending.
The main flow of the front end specifically comprises the following steps:
and after the user successfully logs in, entering a home page:
the user participates in the marketing activity, records the marketing data participated in by the user, and issues a corresponding prize after the user successfully participates in the marketing activity;
or according to the behavior data of the webpage browsed by the user, verifying;
or receiving the exchange request of the user, checking the exchange code and updating the user score;
and uploading the data generated by the user to a data center so that the data center scores the merchants according to the walking track of the user and prompts early warning information.
The technical scheme of the invention has the beneficial effects that:
the invention provides various marketing tools, after a merchant stays in the system, the merchant can configure abundant and various marketing activities, and a user can earn and use points through the marketing activities and exchange wanted articles with the points, so that the system can attract new users, stimulate old users to keep liveness and increase the adhesion of the new and old users; the system automatically analyzes the recent dynamics of the user according to the historical data and gives an early warning so that the merchant can adjust the marketing scheme in time; for merchants who own the sales platform, the system can also directly join the operation point marketing activities in the system through a third party.
While the invention has been described with reference to a preferred embodiment, it will be understood by those skilled in the art that various changes in form and detail may be made without departing from the spirit and scope of the invention.
Claims (7)
1. A point marketing platform management system, comprising:
the user login module is used for receiving login information of a user and authenticating the identity of the login information;
the point marketing module is connected with the user login module and comprises different marketing tools and commodity information corresponding to each marketing tool, and each marketing tool corresponds to unique first identification information;
a merchant configuration module, connected to the credit marketing module, for configuring the corresponding marketing campaign by the merchant, the merchant configuration module comprising:
the marketing configuration unit is connected with the point marketing module and used for adding the marketing tools according to the first identification information, each merchant corresponds to one or more marketing tools, and the marketing configuration unit configures corresponding commodity information and marketing rules for each added marketing tool;
the point configuration unit is connected with the marketing configuration unit and used for configuring corresponding user point rules by the merchant, and the user point rules comprise point exchange rules, point acquisition rules and point consumption rules;
the user integration module is connected with the merchant configuration module and used for calculating the integration corresponding to each user according to the walking track of the user;
a service module, respectively connected to the credit marketing module and the merchant configuration module, the service module comprising:
a commodity unit for providing commodity service support for each marketing tool in the point marketing module;
the order management unit is used for providing order inquiry and order processing functions for the merchant or the supplier, wherein the order processing comprises order delivery and corresponding after-sale service;
the data center is respectively connected with the point marketing module, the merchant configuration module, the user point module and the service module, and is used for carrying out data analysis according to the user walking track of the user corresponding to each merchant and outputting an analysis report to be sent to the corresponding merchant;
the data center further comprises:
the user data analysis unit is used for scoring the corresponding commercial tenants according to the user walking tracks of the users according to a preset time period and outputting commercial tenant scores according to the user scores corresponding to the commercial tenants;
the early warning unit is connected with the user data analysis unit and used for outputting early warning information and sending the early warning information to the corresponding commercial tenant when the score of the commercial tenant is lower than a threshold value so as to adjust the marketing strategy in time;
the points marketing module further comprises:
the marketing processing unit is used for performing addition, deletion and modification operations on the marketing tool;
the marketing customizing unit is connected with the marketing processing unit and is used for customizing the marketing tool according to the requirements of the commercial tenant;
the user walking track comprises the user access number, the new user registration number and the user access time corresponding to the merchant in the preset time period;
the user data analysis unit scores the corresponding commercial tenants according to the user walking track of the user, and specifically includes: obtaining a corresponding basic score according to the user access number and the total user number corresponding to the commercial tenant, and obtaining a corresponding additional score according to the new user registration number and the user access time;
the score includes the base score and the additional score.
2. The loyalty marketing platform management system of claim 1, wherein the merchant configuration module further comprises: the protocol configuration unit is used for configuring corresponding interaction protocols and login protocols with the merchants when a new merchant is opened, and each merchant corresponds to a unique merchant identification code;
and the user login configuration unit is connected with the protocol configuration unit and is used for configuring the login mode of the user corresponding to the merchant according to the login protocol, wherein the user login mode specifically comprises that a system background imports each user corresponding to the merchant for registration, or the user logs in the system after actively registering, or third party jointly logs in.
3. The points marketing platform management system of claim 1, wherein the merchant is configured to interact with the system via a signature verification key.
4. The points marketing platform management system of claim 1, wherein the data center further comprises: and the report unit is used for outputting a user report according to the user behavior track, wherein the user report comprises time, frequency, merchant access time and marketing activity participation information of entering the system.
5. The point marketing platform management system according to claim 1, wherein the marketing configuration unit automatically generates a redemption code after configuring the corresponding commodity information and marketing rules for the marketing tool, or the merchant customizes the redemption code.
6. The points marketing platform management system of claim 1, wherein the points marketing module further comprises: and the verification unit is used for verifying whether the user accords with the activity participation qualification and the total integral number of the user according to the marketing rule corresponding to the marketing activity when the user participates in the marketing activity, and after the verification is passed, awards corresponding to the rule are issued to the user and points are deducted.
7. The point marketing platform management system of claim 1, further comprising: and the database is respectively connected with the point marketing module, the merchant configuration module, the user point module, the service module and the data center and is used for storing the interactive data generated by the system.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110033228.0A CN112767016B (en) | 2021-01-11 | 2021-01-11 | Point marketing platform management system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110033228.0A CN112767016B (en) | 2021-01-11 | 2021-01-11 | Point marketing platform management system and method |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN112767016A CN112767016A (en) | 2021-05-07 |
| CN112767016B true CN112767016B (en) | 2022-07-19 |
Family
ID=75701580
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202110033228.0A Active CN112767016B (en) | 2021-01-11 | 2021-01-11 | Point marketing platform management system and method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112767016B (en) |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104574144A (en) * | 2014-12-30 | 2015-04-29 | 东莞市掌商信息科技有限公司 | Marketing network construction method and system based on mobile interaction |
| CN108830657A (en) * | 2018-06-20 | 2018-11-16 | 泉州市优拓信息技术有限公司 | A kind of system and method that more garden integrals circulate |
| CN108876429A (en) * | 2018-01-03 | 2018-11-23 | 上海指旺信息科技有限公司 | Integral based on block chain circulates platform and method |
| CN109559166A (en) * | 2018-11-21 | 2019-04-02 | 朱喜莲 | A kind of on-line off-line member's integral generalization integral system and method |
| CN109636434A (en) * | 2018-10-19 | 2019-04-16 | 深圳壹账通智能科技有限公司 | Integration managing method, system, electronic equipment and storage medium based on block chain |
| CN109784995A (en) * | 2019-01-09 | 2019-05-21 | 免单君(深圳)科技有限公司 | The acquisition methods of rebating integral based on electric business platform and the business model used |
| CN111445294A (en) * | 2020-04-09 | 2020-07-24 | 北京沃达新创国际教育科技有限公司 | User score system based on block chain and fission |
| CN111476604A (en) * | 2020-04-07 | 2020-07-31 | 江苏哈哈社信息科技有限公司 | Electronic commerce system based on big data |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107292683A (en) * | 2016-03-30 | 2017-10-24 | 长沙海商网络技术有限公司 | Wechat distributes merchant processing systems and its method |
| CN109544275A (en) * | 2018-10-25 | 2019-03-29 | 珠海市视微网络科技有限公司 | A kind of commodity integral management system |
| CN111899058B (en) * | 2020-08-12 | 2023-06-13 | 科技谷（厦门）信息技术有限公司 | Integration and communication combination accurate throwing system based on blockchain |
-
2021
- 2021-01-11 CN CN202110033228.0A patent/CN112767016B/en active Active
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104574144A (en) * | 2014-12-30 | 2015-04-29 | 东莞市掌商信息科技有限公司 | Marketing network construction method and system based on mobile interaction |
| CN108876429A (en) * | 2018-01-03 | 2018-11-23 | 上海指旺信息科技有限公司 | Integral based on block chain circulates platform and method |
| CN108830657A (en) * | 2018-06-20 | 2018-11-16 | 泉州市优拓信息技术有限公司 | A kind of system and method that more garden integrals circulate |
| CN109636434A (en) * | 2018-10-19 | 2019-04-16 | 深圳壹账通智能科技有限公司 | Integration managing method, system, electronic equipment and storage medium based on block chain |
| CN109559166A (en) * | 2018-11-21 | 2019-04-02 | 朱喜莲 | A kind of on-line off-line member's integral generalization integral system and method |
| CN109784995A (en) * | 2019-01-09 | 2019-05-21 | 免单君(深圳)科技有限公司 | The acquisition methods of rebating integral based on electric business platform and the business model used |
| CN111476604A (en) * | 2020-04-07 | 2020-07-31 | 江苏哈哈社信息科技有限公司 | Electronic commerce system based on big data |
| CN111445294A (en) * | 2020-04-09 | 2020-07-24 | 北京沃达新创国际教育科技有限公司 | User score system based on block chain and fission |
Also Published As
| Publication number | Publication date |
|---|---|
| CN112767016A (en) | 2021-05-07 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US7953630B2 (en) | Marketing systems and methods | |
| CA2665871C (en) | Method, system, and computer program for providing a loyalty engine for automated cause management | |
| US8504435B2 (en) | Group offers for direct sales system employing networked mobile computing devices | |
| RU2343542C2 (en) | System and method for acquisition, storage and processing of loyalty program data | |
| US20110202402A1 (en) | Marketing systems and methods | |
| US20060265281A1 (en) | Computer system for facilitating the use of coupons for electronic presentment and processing | |
| US20040193485A1 (en) | Small business/retailer/merchant loyalty program | |
| CN101859419A (en) | Point trading platform system | |
| CA2363733A1 (en) | Electronic commerce transactions within a marketing system | |
| CN102682395A (en) | Virtual shopping assistance | |
| US20230206269A1 (en) | Synergy rules for distributed product or service | |
| US20210374813A1 (en) | Incorporating reviews of a product or service in a multi-level marketing system | |
| US20210350453A1 (en) | Incorporating a product in a multi-level marketing system | |
| US20210374784A1 (en) | Method for incorporating a product in a multi-level marketing system and allowing user to motivate their downline | |
| US20220027940A1 (en) | Enterprise multi-level marketing system | |
| US11763331B2 (en) | Enhancing existing social media network from data | |
| US20220027939A1 (en) | Single line tree creation by a distributor for a product based multi level marketing system | |
| CA2933160C (en) | Return rewards | |
| CN107301556A (en) | The data-sharing systems and its control method of a kind of multi-brand | |
| US20220358467A1 (en) | Permissions for retailer types within a marketing system | |
| US20150235254A1 (en) | Adaptive dynamic coding benefits program | |
| JP7169767B2 (en) | Loyalty building support device | |
| CN111861354A (en) | Novel business system and method for sharing benefits in community mutual assistance manner | |
| US20130211886A1 (en) | System and methods for universally administering merchants' loyalty programs | |
| US11049111B2 (en) | Systems and methods to provide data communication channels for user inputs to a centralized system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| PE01 | Entry into force of the registration of the contract for pledge of patent right | ||
| PE01 | Entry into force of the registration of the contract for pledge of patent right |
Denomination of invention: A point marketing platform management system and method Effective date of registration: 20231129 Granted publication date: 20220719 Pledgee: Agricultural Bank of China Limited Shanghai Huangpu Sub branch Pledgor: SHANGHAI HANDPAL INFORMATION TECHNOLOGY SERVICE Co.,Ltd. Registration number: Y2023310000787 |