CN112702440A - Data pushing method, device, equipment and computer readable storage medium - Google Patents
Data pushing method, device, equipment and computer readable storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/10—File systems; File servers
- G06F16/11—File system administration, e.g. details of archiving or snapshots
- G06F16/116—Details of conversion of file system types or formats
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention relates to data processing and provides a data pushing method, a data pushing device, data pushing equipment and a data pushing medium. According to the method, the original propaganda data are processed according to the regional information, so that the obtained regional propaganda data are more suitable for local propaganda; the method comprises the steps that the regional propaganda data to be pushed matched with the end to be pushed are obtained by utilizing the regional propaganda data, so that the propaganda data adaptive to the end to be pushed can be automatically obtained; through auditing the regional propaganda data to be pushed, and performing format conversion on the regional propaganda data to be pushed which passes the auditing and then issuing the regional propaganda data to be pushed on the terminal to be pushed, the applicability and the normalization of the propaganda data on the terminal to be pushed are further improved. The whole data moving process does not need to be carried out on original propaganda data manually, so that the automatic distribution of the propaganda data with regional pertinence on the mobile terminal is realized, and the pushing efficiency of the propaganda data on the mobile terminal is greatly improved. In addition, the invention also relates to a block chain technology, and the region propaganda data can be stored in the block chain.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a data pushing method, an apparatus, a device, and a computer-readable storage medium.
Background
Traditional publicity data usually publicize to a corresponding user with a PC end as a key point, but in the era of mobile internet nowadays, along with the upgrade of smart phones, the data of mobile networks and short video platforms rise up, and most of traffic has moved to the mobile end. Therefore, the publicity of the mobile terminal cannot be ignored. However, there are many differences between the PC and the mobile terminal, and these differences cause data displayed on different platforms to be inconsistent, so that the existing promotional data needs to be manually produced and uploaded to a designated area through a corresponding platform, so as to implement publishing of the mobile terminal data, which is stiff and inefficient, thereby causing a technical problem that the existing promotional data is inefficient in a pushing manner on the mobile terminal.
Disclosure of Invention
The invention mainly aims to provide a data pushing method, a data pushing device, data pushing equipment and a computer readable storage medium, and aims to solve the technical problem that the existing pushing mode of propaganda material data on a mobile terminal is low in efficiency.
In order to achieve the above object, the present invention provides a data pushing method, where the data pushing method is applied to a pushing end, and the data pushing method includes the following steps:
acquiring original propaganda data and area information, and processing the original propaganda data into area propaganda data according to the area information;
obtaining the regional advertising data to be pushed matched with the end to be pushed based on the regional advertising data, and auditing the regional advertising data to be pushed;
and when the area propaganda data to be pushed pass the audit, carrying out format conversion on the area propaganda data to be pushed to obtain target area propaganda data so as to push the target area propaganda data to the end to be pushed of the corresponding area.
Optionally, the obtaining original advertisement data and regional information, and processing the original advertisement data into regional advertisement data according to the regional information includes:
when a data pushing instruction is received, acquiring original propaganda data from a related mechanism platform based on the data pushing instruction;
obtaining the regional information needing to be pushed according to the data pushing instruction, and obtaining regional propaganda materials corresponding to the regional information;
and fusing the regional propaganda materials into the original propaganda data to obtain the regional propaganda data.
Optionally, the fusing the regional promotional material into the original promotional data to obtain the regional promotional data includes:
obtaining correlation information between the regional promotional material and the original promotional data based on a text similarity algorithm, an image recognition algorithm and/or an audio recognition algorithm;
and adding the region propaganda materials into the original propaganda data according to the relevancy information to obtain the region propaganda data, wherein the region propaganda data are stored in a block chain.
Optionally, obtaining, based on the region advertisement data, to-be-pushed region advertisement data matched with the to-be-pushed end, and auditing the to-be-pushed region advertisement data includes:
acquiring first specific data of a pushing end, converting the first specific data to obtain second specific data adapted to a to-be-pushed end, and combining the second specific data and the regional advertising data to form the to-be-pushed regional advertising data, wherein the first specific data comprises network environment data, screen size data and/or sensor data of the pushing end;
obtaining a region auditing standard, and judging whether the region propaganda data to be pushed meet the region auditing standard;
if so, judging that the propaganda data of the area to be pushed pass the audit;
if not, judging that the to-be-pushed regional publicity data is not approved.
Optionally, when the to-be-pushed area advertisement data passes the audit, format conversion is performed on the to-be-pushed area advertisement data to obtain target area advertisement data, so as to push the target area advertisement data to a to-be-pushed end of a corresponding area, including:
when the regional propaganda data to be pushed pass the audit, determining a media file format supported by a terminal to be pushed corresponding to the regional information;
carrying out format conversion on the media file in the regional propaganda data to be pushed according to the media file format to obtain the target regional propaganda data;
and pushing the target area propaganda data to a to-be-pushed end corresponding to the area information.
Optionally, after the obtaining the original advertisement data and the region information and processing the original advertisement data into the region advertisement data according to the region information, the method further includes:
and issuing the region propaganda data at a pushing end of a region corresponding to the region information.
Optionally, the pushing end comprises a non-moving end, the end to be pushed comprises a moving end,
after the target area propaganda data is pushed to the to-be-pushed end of the corresponding area, the method further comprises the following steps:
and receiving first feedback data which is from the mobile terminal and is related to the target area propaganda data, and acquiring second feedback data of the area propaganda data issued at the non-mobile terminal so as to analyze propaganda effects on the non-mobile terminal and the mobile terminal by combining the first feedback data and the second feedback data.
In addition, to achieve the above object, the present invention further provides a data pushing apparatus, including:
the system comprises an original data processing module, a data processing module and a data processing module, wherein the original data processing module is used for acquiring original propaganda data and region information and processing the original propaganda data into region propaganda data according to the region information;
the propaganda data auditing module is used for obtaining the propaganda data of the area to be pushed matched with the end to be pushed based on the area propaganda data and auditing the propaganda data of the area to be pushed;
and the propaganda data pushing module is used for carrying out format conversion on the to-be-pushed area propaganda data to obtain target area propaganda data when the to-be-pushed area propaganda data pass the audit, so that the target area propaganda data are pushed to-be-pushed ends of corresponding areas.
Optionally, the raw data processing template includes:
the system comprises an original data acquisition unit, a data pushing unit and a data processing unit, wherein the original data acquisition unit is used for acquiring original propaganda data from a related mechanism platform based on a data pushing instruction when the data pushing instruction is received;
the regional material acquisition unit is used for acquiring regional information needing to be pushed according to the data pushing instruction and acquiring regional propaganda materials corresponding to the regional information;
and the data material fusion unit is used for fusing the regional propaganda material into the original propaganda data to obtain the regional propaganda data.
Optionally, the data material fusion unit is further configured to:
obtaining correlation information between the regional promotional material and the original promotional data based on a text similarity algorithm, an image recognition algorithm and/or an audio recognition algorithm;
and adding the region propaganda materials into the original propaganda data according to the relevancy information to obtain the region propaganda data, wherein the region propaganda data are stored in a block chain.
Optionally, the promotion data auditing module includes:
the system comprises a specific data conversion unit, a receiving unit and a sending unit, wherein the specific data conversion unit is used for acquiring first specific data of a pushing end, converting the first specific data to obtain second specific data adapted to a to-be-pushed end, and combining the second specific data and the regional propaganda data into the to-be-pushed regional propaganda data, wherein the first specific data comprises network environment data, screen size data and/or sensor data of the pushing end;
the auditing standard judging unit is used for acquiring a region auditing standard and judging whether the region advertising data to be pushed meets the region auditing standard or not;
the first auditing judging unit is used for judging that the propaganda data of the area to be pushed pass auditing if the propaganda data of the area to be pushed pass auditing;
and the second auditing judging unit is used for judging that the to-be-pushed regional propaganda data is not approved if the to-be-pushed regional propaganda data is not approved.
Optionally, the promotion data pushing module includes:
the file format determining unit is used for determining a media file format supported by a to-be-pushed terminal corresponding to the region information when the to-be-pushed region propaganda data passes the audit;
the file format conversion unit is used for carrying out format conversion on the media files in the to-be-pushed area propaganda data according to the media file format to obtain the target area propaganda data;
and the target data pushing unit is used for pushing the target area propaganda data to a to-be-pushed end corresponding to the area information.
Optionally, the data pushing apparatus further includes:
and the non-mobile terminal publishing module is used for publishing the region propaganda data at a pushing terminal of a region corresponding to the region information.
Optionally, the pushing end comprises a non-moving end, the end to be pushed comprises a moving end,
the data pushing apparatus further includes:
and the propaganda effect analysis module is used for receiving first feedback data which is from the mobile terminal and is about the target region propaganda data, acquiring second feedback data of the region propaganda data which is released at the non-mobile terminal, and analyzing the propaganda effects on the non-mobile terminal and the mobile terminal by combining the first feedback data and the second feedback data.
In addition, to achieve the above object, the present invention further provides a data pushing device, which includes a processor, a memory, and a data pushing program stored on the memory and executable by the processor, wherein when the data pushing program is executed by the processor, the steps of the data pushing method as described above are implemented.
In addition, to achieve the above object, the present invention further provides a computer readable storage medium, having a data pushing program stored thereon, where the data pushing program, when executed by a processor, implements the steps of the data pushing method as described above.
The invention provides a data pushing method, a data pushing device, data pushing equipment and a computer readable storage medium, wherein the data pushing method processes original propaganda data according to regional information, so that the obtained regional propaganda data are more suitable for local propaganda; the regional propaganda data to be pushed, which are matched with the end to be pushed, are obtained by utilizing the regional propaganda data, so that the regional propaganda data to be pushed, which are adaptive to the end to be pushed and issued, can be automatically obtained without manual processing; the propaganda data finally issued on the terminal to be pushed is enabled to be in accordance with the standard by auditing the propaganda data of the area to be pushed; the method and the device have the advantages that the format conversion is carried out on the audited propaganda data of the area to be pushed, and then the publicity data are issued on the end to be pushed, so that the applicability of the propaganda data on the end to be pushed is further improved. Foretell whole data migration process need not artificially to go on original propaganda data, only needs to provide original propaganda data and just can realize its automatic issue treating the propelling movement and serve, treats that the propelling movement end is when removing the end, can greatly promote propaganda data and serve the propelling movement efficiency to the technical problem that current propaganda material data is at the push mode inefficiency that removes on the end has been solved.
Drawings
Fig. 1 is a schematic hardware structure diagram of a data pushing device according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a data pushing method according to a first embodiment of the present invention;
fig. 3 is a functional block diagram of the data pushing apparatus according to the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The data pushing method according to the embodiment of the present invention is mainly applied to data pushing equipment, which may be a mobile terminal or a non-mobile terminal, for example, a device having display and processing functions, such as a PC, a portable computer, and a mobile terminal.
Referring to fig. 1, fig. 1 is a schematic diagram of a hardware structure of a data pushing device according to an embodiment of the present invention. In this embodiment of the present invention, the data pushing apparatus may include a processor 1001 (e.g., a CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. The communication bus 1002 is used for realizing connection communication among the components; the user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard); the network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface); the memory 1005 may be a high-speed RAM memory, or may be a non-volatile memory (e.g., a magnetic disk memory), and optionally, the memory 1005 may be a storage device independent of the processor 1001.
Those skilled in the art will appreciate that the hardware configuration shown in fig. 1 does not constitute a limitation of the data pushing apparatus, and may include more or fewer components than those shown, or some components in combination, or a different arrangement of components.
With continued reference to fig. 1, the memory 1005 of fig. 1, which is one type of computer-readable storage medium, may include an operating system, a network communication module, and a data push program.
In fig. 1, the network communication module is mainly used for connecting to a server and performing data communication with the server; the processor 1001 may call a data pushing program stored in the memory 1005 and execute the data pushing method provided by the embodiment of the present invention.
Based on the above hardware structure, embodiments of the data pushing method of the present invention are provided.
Traditional publicity data usually publicize to a corresponding user with a PC end as a key point, but in the era of mobile internet nowadays, along with the upgrade of smart phones, the data of mobile networks and short video platforms rise up, and most of traffic has moved to the mobile end. Therefore, the publicity of the mobile terminal cannot be ignored. However, there are many differences between the PC and the mobile terminal, and these differences cause data displayed on different platforms to be inconsistent, so that the existing promotional data needs to be manually produced and uploaded to a designated area through a corresponding platform, so as to implement publishing of the mobile terminal data, which is stiff and inefficient, thereby causing a technical problem that the existing promotional data is inefficient in a pushing manner on the mobile terminal.
In order to solve the problems, the invention provides a data pushing method, namely, original propaganda data are processed according to regional information, so that the obtained regional propaganda data are more suitable for local propaganda; the regional propaganda data to be pushed, which are matched with the end to be pushed, are obtained by utilizing the regional propaganda data, so that the regional propaganda data to be pushed, which are adaptive to the end to be pushed and issued, can be automatically obtained without manual processing; the propaganda data finally issued on the terminal to be pushed is enabled to be in accordance with the standard by auditing the propaganda data of the area to be pushed; the method and the device have the advantages that the format conversion is carried out on the audited propaganda data of the area to be pushed, and then the publicity data are issued on the end to be pushed, so that the applicability of the propaganda data on the end to be pushed is further improved. Foretell whole data migration process need not artificially to go on original propaganda data, only needs to provide original propaganda data and just can realize its automatic issue treating the propelling movement and serve, treats that the propelling movement end is when removing the end, can greatly promote propaganda data and serve the propelling movement efficiency to the technical problem that current propaganda material data is at the push mode inefficiency that removes on the end has been solved.
Referring to fig. 2, fig. 2 is a flowchart illustrating a data pushing method according to a first embodiment of the present invention.
A first embodiment of the present invention provides a data push method, including the steps of:
step S10, acquiring original propaganda data and area information, and processing the original propaganda data into area propaganda data according to the area information;
in this embodiment, the method is applied to the push end. The pushing end and the end to be pushed can be mobile ends or non-mobile ends, such as a PC end, a mobile phone end, a server end, and the like.
The original publicity data is: the unified propaganda contents of each region issued by the general propaganda platform can comprise contents such as characters, pictures, audio, video and the like.
The regional information is: the information related to the area to be processed from the original propaganda data issued by the headquarters can be specifically the area name, the area characteristics and the like.
The regional propaganda materials are: the propaganda materials which can show local regional characteristics and are attached to the propaganda theme can comprise contents such as characters, pictures, audio, video and the like.
Since the publicity effect of a publicity product in one place is often reduced when the publicity product is produced in a standard form, it is necessary to modify the publicity product with regional specificity. For specific one-time propaganda, a propaganda headquarters can generally issue uniform propaganda themes or contents, a non-mobile terminal firstly acquires original propaganda data from the headquarters and then acquires information of a region where the propaganda product needs to be pushed, and the original propaganda data can be processed by combining with the regional characteristics of the pushed region to obtain the regional propaganda data with the regional characteristics.
Step S20, obtaining the regional propaganda data to be pushed which is matched with the terminal to be pushed based on the regional propaganda data, and auditing the regional propaganda data to be pushed;
in this embodiment, the to-be-pushed area advertisement data is: the advertisement data suitable for the mobile terminal is obtained from the regional advertisement data, and the main body of the advertisement content is still the content contained in the regional advertisement data.
The pushing end can further acquire some configuration information related to the propaganda data issued by the pushing end according to the regional propaganda data, the configuration information is subjected to adaptive conversion of the to-be-pushed end, and the converted configuration information and the regional propaganda data are used as the regional propaganda data to be pushed together.
After the push end obtains the data of the area to be pushed, whether the data pass the audit needs to be judged. The executing party of the audit is generally an organization platform responsible for the declaration of goods service, and the audit content is generally the format and content of data. The auditing standards of different regions may be different, so that the push terminal needs to obtain the locally latest updated auditing standard on the platform related to the region to audit the propaganda data of the region to be pushed, so as to ensure the real-time validity of the auditing. And if the pushing end detects that the current regional publicity to be pushed belongs to the region which is not approved, modifying the regional publicity data to be pushed according to the returned approval until the approval is passed.
And step S30, when the to-be-pushed area propaganda data pass the audit, format conversion is carried out on the to-be-pushed area propaganda data to obtain target area propaganda data, and the target area propaganda data are pushed to-be-pushed ends of corresponding areas.
In this embodiment, the target area advertisement data is: and obtaining the publicity data after format conversion of the audited data to be pushed.
When detecting that the area propaganda data to be pushed pass the audit, the pushing end needs to perform format conversion on the area propaganda data to be pushed, so that the target area propaganda data after format conversion can be adapted to each channel platform of the pushing end. And after the target area propaganda data are obtained by the pushing end, the target area propaganda data can be directly published through a corresponding channel of the pushing end to be detected. It should be noted that, the same content propaganda data of the push end and the end to be pushed can be set to be issued synchronously. In addition, the target propaganda data with the regional characteristics can be published on the mobile end platforms of other regions besides the corresponding mobile end platform of the region, so that the condition of data isolated island is changed, and the data are displayed to the propaganda platforms of other regions to learn, spread and communicate with each other. The format conversion mode may specifically include adaptive conversion of formats of pictures, videos, and audios in the to-be-pushed regional advertisement data, and setting fonts, sizes, typesetting styles, and the like for characters in the to-be-pushed regional advertisement data.
In the embodiment, original propaganda data and area information are obtained, and the original propaganda data are processed into the area propaganda data according to the area information; obtaining the regional advertising data to be pushed matched with the end to be pushed based on the regional advertising data, and auditing the regional advertising data to be pushed; and when the area propaganda data to be pushed pass the audit, carrying out format conversion on the area propaganda data to be pushed to obtain target area propaganda data so as to push the target area propaganda data to the end to be pushed of the corresponding area. By the mode, the original propaganda data are processed according to the region information, so that the obtained region propaganda data are more suitable for local propaganda; the regional propaganda data to be pushed, which are matched with the end to be pushed, are obtained by utilizing the regional propaganda data, so that the regional propaganda data to be pushed, which are adaptive to the end to be pushed and issued, can be automatically obtained without manual processing; the propaganda data finally issued on the terminal to be pushed is enabled to be in accordance with the standard by auditing the propaganda data of the area to be pushed; the method and the device have the advantages that the format conversion is carried out on the audited propaganda data of the area to be pushed, and then the publicity data are issued on the end to be pushed, so that the applicability of the propaganda data on the end to be pushed is further improved. Foretell whole data migration process need not artificially to go on original propaganda data, only needs to provide original propaganda data and just can realize its automatic issue treating the propelling movement and serve, treats that the propelling movement end is when removing the end, can greatly promote propaganda data and serve the propelling movement efficiency to the technical problem that current propaganda material data is at the push mode inefficiency that removes on the end has been solved.
Further, based on the first embodiment shown in fig. 2, a second embodiment of the data pushing method of the present invention is proposed. In this embodiment, step S10 includes:
when a data pushing instruction is received, acquiring original propaganda data from a related mechanism platform based on the data pushing instruction;
obtaining the regional information needing to be pushed according to the data pushing instruction, and obtaining regional propaganda materials corresponding to the regional information;
and fusing the regional propaganda materials into the original propaganda data to obtain the regional propaganda data.
In this embodiment, the push end is taken as the PC end as an example. When receiving a data push instruction, the PC terminal acquires original propaganda data which is pointed by the instruction and acquired from headquarters. For example, if the pushing range of the advertisement is limited to the central area, the acquired area information is north of lake, south of river, and west of river. The regional propaganda materials can be pre-stored in a database of a non-mobile terminal or a cloud server by related personnel, and can also be added by the related personnel in a current self-defining mode according to original propaganda data. The regional promotional material may include text, pictures, audio, video, etc.
The fusion mode of the regional propaganda materials can be mainly divided into an automatic fusion mode and a manual fusion mode.
The automatic fusion mode is to obtain the text information contained in different types of data in the regional propaganda materials and the original propaganda data according to the related algorithm or technology, and then fuse the text information according to the related degree.
The artificial fusion mode is as follows: the original propaganda data and the regional propaganda materials are displayed firstly, so that related workers can manually add the regional propaganda materials into the original propaganda data.
In practical application, the two fusion modes can be used independently, and can also be used in combination. For example, an automatic fusion mode is adopted for the data and materials of the character type, and an artificial fusion mode is adopted for the data and materials of the non-character type, so that the fusion accuracy and the fusion efficiency are ensured at the same time.
Further, the fusing the regional advertising material into the original advertising data to obtain the regional advertising data includes:
obtaining correlation information between the regional promotional material and the original promotional data based on a text similarity algorithm, an image recognition algorithm and/or an audio recognition algorithm;
and adding the region propaganda materials into the original propaganda data according to the relevancy information to obtain the region propaganda data, wherein the region propaganda data are stored in a block chain.
In this embodiment, for the regional promotional material and the original promotional data of the character type, a text similarity algorithm (cosine similarity algorithm, word frequency-inverse text frequency index TF-IDF algorithm, etc.) may be directly adopted to compare the similarity between the two, and a material with the highest similarity to the original promotional data is selected to be added to the character part of the original promotional data; for the regional propaganda materials and the original propaganda data of non-character types, the regional propaganda materials and the original propaganda data need to be converted into characters, and then the regional propaganda materials and the original propaganda data are matched in the above mode. For example, for data or materials of picture types, it is necessary to identify objects included in a picture by image segmentation and other processing methods, identify picture topics by perceptual hash algorithm and other intelligent image identification methods, use the identified information as keywords, and then obtain the degree of correlation between regional advertising materials and original advertising data by using the above methods; for data or materials of audio types, an audio recognition algorithm can be adopted to convert the data or materials into character information, and then the correlation degree between the regional propaganda materials and the original propaganda data is obtained by using the method; for the data or the material of the video type, the identification mode of the picture and the audio can be combined, the audio and the video frame of the video are identified to obtain the text information of the video, and then the correlation degree between the regional propaganda material and the original propaganda data is obtained by using the mode.
It is emphasized that the local advertisement data may also be stored in a node of a blockchain in order to further ensure privacy and security of the local advertisement data.
Further, step S20 includes:
acquiring first specific data of a pushing end, converting the first specific data to obtain second specific data adapted to a to-be-pushed end, and combining the second specific data and the regional advertising data to form the to-be-pushed regional advertising data, wherein the first specific data comprises network environment data, screen size data and/or sensor data of the pushing end;
obtaining a region auditing standard, and judging whether the region propaganda data to be pushed meet the region auditing standard;
if so, judging that the propaganda data of the area to be pushed pass the audit;
if not, judging that the to-be-pushed regional publicity data is not approved.
In this embodiment, the push end is taken as a non-mobile end, and the push end is taken as a mobile end for example. Since the non-mobile terminal and the mobile terminal are different in operation mode, screen size, network environment, sensor, usage scenario, etc., before distribution, some specific content needs to be converted into the adaptability of the mobile terminal. Since parameters such as network environment, screen size and the like of the mobile terminal are standard data, the non-mobile terminal only needs to identify which of the first specific data is network environment data and which is screen size data and the like, and then replace the standard data of the mobile terminal with the standard data. The specific identification mode can be keyword identification and the like. When the non-mobile terminal obtains the data of the area to be pushed through screening, whether the data pass the audit needs to be judged. The executing party of the audit is generally an organization platform responsible for the declaration of goods service, and the audit content is generally the format and content of data. The regional audit standard may specifically be a unified format and content standard for the promotional content specified by the headquarters, or a format and content standard for the promotional content of each region specified by each regional authority or department.
Specifically, the non-mobile side is still taken as the PC side as an example. And the PC terminal requests the general propaganda platform to acquire first specific data. The first specific data may include network environment data, screen size data, sensor data, and the like. It will be appreciated that the promotional data published by the user platform may include some associated configuration code or information for uploading data in addition to the promotional content that is desired to be presented to the general public. Therefore, the network environment data may be network configuration parameters for the non-mobile network connection, the screen size data may be screen size data commonly used by the non-mobile terminal, the sensor data may be configuration parameters of sensors commonly used by the non-mobile terminal and rarely appearing on the mobile terminal, and the like. And the PC terminal replaces the corresponding first specific data according to the prestored standard parameters of the mobile terminal to obtain second specific parameters adapted to the mobile terminal, and the second specific parameters and the area propaganda data are used as the area propaganda data to be pushed together to be released. And after the acquired regional propaganda data to be pushed are obtained, the PC terminal sends the regional propaganda data to the auditing terminal so as to be audited by auditors. The auditor can audit the format and the content of the to-be-pushed regional publicity data by adopting an audit standard of locally-implemented format content, and the audit result is fed back to the PC terminal when the audit is passed. After receiving the auditing result which meets the standard of the auditing terminal, the PC terminal can judge that the current to-be-promoted area propaganda data passes the auditing; otherwise, judging that the verification fails, and verifying again after the PC end is required to correct the verification.
Furthermore, the regional propaganda data are obtained by fusing the regional propaganda material and the original propaganda data, so that the regional propaganda data are suitable for local propaganda, and the local propaganda effect is improved; the correlation degree between the regional propaganda material and the original propaganda data is obtained through various algorithms, and fusion is carried out according to the correlation degree, so that the intelligence and the accuracy of the material data fusion process are improved; second specific data converted from the first specific data are added into the regional advertisement data, so that the finally obtained regional advertisement data to be pushed are suitable for being issued by a mobile terminal; by auditing the propaganda data of the area to be pushed, the data accord with the local release standard.
Further, based on the first embodiment shown in fig. 2, a third embodiment of the data pushing method of the present invention is proposed. In this embodiment, step S30 includes:
when the regional propaganda data to be pushed pass the audit, determining a media file format supported by a terminal to be pushed corresponding to the regional information;
carrying out format conversion on the media file in the regional propaganda data to be pushed according to the media file format to obtain the target regional propaganda data;
and pushing the target area propaganda data to a to-be-pushed end corresponding to the area information.
In this embodiment, the media files may include different kinds of files such as pictures, videos, audios, and the like.
When the non-mobile terminal detects that the regional publicity data to be pushed passes the audit, the format of the media file in the regional publicity data can be detected, and the format which is not suitable for the mobile terminal is converted, so that the target regional publicity data can be obtained finally. After acquiring the target area advertisement data, the non-mobile terminal can push the target area advertisement data to the mobile terminal in the corresponding area, for example, in a form of a mobile phone short message or issue the target area advertisement data to a mobile phone APP.
Further, after step S10, the method further includes:
and issuing the region propaganda data at a pushing end of a region corresponding to the region information.
In this embodiment, after obtaining the target area advertisement data, the non-mobile terminal may publish the target area advertisement data through a corresponding channel of the mobile terminal. Note that the mobile terminal and the non-mobile terminal may be configured to issue the advertisement data with the same content in synchronization, or may be configured to issue the advertisement data directly at the mobile terminal when the advertisement data in the target area is obtained and verified.
Further, the pushing end includes a non-moving end, and the end to be pushed includes a moving end, and after step S30, the method further includes:
and receiving first feedback data which is from the mobile terminal and is related to the target area propaganda data, and acquiring second feedback data of the area propaganda data issued at the non-mobile terminal so as to analyze propaganda effects on the non-mobile terminal and the mobile terminal by combining the first feedback data and the second feedback data.
In this embodiment, the feedback data of the target area advertisement data can be tracked by means of data embedding when the data is distributed. The feedback data may specifically include browsing amount, sharing amount, downloading amount, and the like. The non-mobile terminal can also crawl feedback data of target area propaganda data pushed on the mobile terminal through a crawler. Meanwhile, the mobile terminal also acquires feedback data of the propaganda video which has the same propaganda content and is distributed in the region of the non-mobile terminal.
Specifically, the non-mobile terminal determines feedback indicators in advance, such as browsing amount, sharing amount, downloading amount, and the like, and then periodically obtains actual feedback values of the two terminals regarding the same advertisement information on the indicators after the advertisement information is released by the mobile terminal and the non-mobile terminal. After actual feedback values at two ends are obtained, preprocessing such as data cleaning can be carried out on the actual feedback values, and then operations such as data summarization and aggregation are carried out to obtain a data wide table with relatively rich fields. After the non-mobile terminal obtains the data wide table, data mining analysis can be performed on the data wide table by means of a pre-trained data analysis model (such as a funnel model, a user model, a custom retention analysis model and the like), and finally, data analysis results can be displayed in the form of charts with different dimensions so as to visually reflect the propaganda effect.
The block chain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism, an encryption algorithm and the like. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product service layer, an application service layer, and the like.
Furthermore, format conversion is carried out on the media files in the regional propaganda data to be pushed, so that the finally obtained target regional propaganda data can be smoothly released on the mobile terminal; the regional propaganda data are generated and then are published at the non-mobile terminal, so that the propaganda contents with the same theme can be published at the mobile terminal and the non-mobile terminal at the same time; the propaganda effect is analyzed by combining the feedback information of the mobile end and the non-mobile end, so that the analysis of the propaganda effect is more comprehensive and effective, corresponding consumption data can be recovered after the flow is tracked, the influence range and the influence capacity of the article can be accurately judged, and more summaries can be made for later propaganda.
In addition, as shown in fig. 3, to achieve the above object, the present invention further provides a data pushing apparatus, including:
the original data processing module 10 is used for acquiring original propaganda data and regional information, and processing the original propaganda data into regional propaganda data according to the regional information;
the propaganda data auditing module 20 is used for obtaining the to-be-pushed regional propaganda data matched with the to-be-pushed end based on the regional propaganda data and auditing the to-be-pushed regional propaganda data;
and the propaganda data pushing module 30 is configured to, when the to-be-pushed area propaganda data passes the audit, perform format conversion on the to-be-pushed area propaganda data to obtain target area propaganda data, so as to push the target area propaganda data to the to-be-pushed end of the corresponding area.
The invention also provides data pushing equipment.
The data pushing device comprises a processor, a memory and a data pushing program which is stored on the memory and can run on the processor, wherein when the data pushing program is executed by the processor, the steps of the data pushing method are realized.
The method implemented when the data pushing program is executed may refer to each embodiment of the data pushing method of the present invention, and details are not described here.
In addition, the embodiment of the invention also provides a computer readable storage medium.
The computer readable storage medium of the present invention stores a data pushing program, wherein when the data pushing program is executed by a processor, the steps of the data pushing method as described above are implemented.
The method for implementing the data pushing program when executed may refer to various embodiments of the data pushing method of the present invention, and details thereof are not repeated herein.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. A data pushing method is applied to a pushing end, and is characterized in that the data pushing method comprises the following steps:
acquiring original propaganda data and area information, and processing the original propaganda data into area propaganda data according to the area information;
obtaining the regional advertising data to be pushed matched with the end to be pushed based on the regional advertising data, and auditing the regional advertising data to be pushed;
and when the area propaganda data to be pushed pass the audit, carrying out format conversion on the area propaganda data to be pushed to obtain target area propaganda data so as to push the target area propaganda data to the end to be pushed of the corresponding area.
2. The data pushing method of claim 1, wherein the obtaining of the original advertisement data and the regional information and the processing of the original advertisement data into the regional advertisement data according to the regional information comprises:
when a data pushing instruction is received, acquiring original propaganda data from a related mechanism platform based on the data pushing instruction;
obtaining the regional information needing to be pushed according to the data pushing instruction, and obtaining regional propaganda materials corresponding to the regional information;
and fusing the regional propaganda materials into the original propaganda data to obtain the regional propaganda data.
3. The data push method of claim 2, wherein said fusing the regional promotional material into the original promotional data to obtain the regional promotional data comprises:
obtaining correlation information between the regional promotional material and the original promotional data based on a text similarity algorithm, an image recognition algorithm and/or an audio recognition algorithm;
and adding the region propaganda materials into the original propaganda data according to the relevancy information to obtain the region propaganda data, wherein the region propaganda data are stored in a block chain.
4. The data pushing method according to claim 1, wherein the obtaining of the regional advertisement data to be pushed that matches with the terminal to be pushed based on the regional advertisement data and the auditing of the regional advertisement data to be pushed comprises:
acquiring first specific data of a pushing end, converting the first specific data to obtain second specific data adapted to a to-be-pushed end, and combining the second specific data and the regional advertising data to form the to-be-pushed regional advertising data, wherein the first specific data comprises network environment data, screen size data and/or sensor data of the pushing end;
obtaining a region auditing standard, and judging whether the region propaganda data to be pushed meet the region auditing standard;
if so, judging that the propaganda data of the area to be pushed pass the audit;
if not, judging that the to-be-pushed regional publicity data is not approved.
5. The data pushing method according to claim 1, wherein when the to-be-pushed regional advertisement data passes the audit, format conversion is performed on the to-be-pushed regional advertisement data to obtain target regional advertisement data, so as to push the target regional advertisement data to the to-be-pushed end of the corresponding region, including:
when the regional propaganda data to be pushed pass the audit, determining a media file format supported by a terminal to be pushed corresponding to the regional information;
carrying out format conversion on the media file in the regional propaganda data to be pushed according to the media file format to obtain the target regional propaganda data;
and pushing the target area propaganda data to a to-be-pushed end corresponding to the area information.
6. The data pushing method according to claim 1, wherein after acquiring the original advertisement data and the region information and processing the original advertisement data into the region advertisement data according to the region information, the method further comprises:
and issuing the region propaganda data at a pushing end of a region corresponding to the region information.
7. The data pushing method according to any one of claims 1 to 6, wherein the pushing end comprises a non-mobile end, the end to be pushed comprises a mobile end,
after the target area propaganda data is pushed to the to-be-pushed end of the corresponding area channel, the method further comprises the following steps:
and receiving first feedback data which is from the mobile terminal and is related to the target area propaganda data, and acquiring second feedback data of the area propaganda data issued at the non-mobile terminal so as to analyze propaganda effects on the non-mobile terminal and the mobile terminal by combining the first feedback data and the second feedback data.
8. A data pushing apparatus, characterized in that the data pushing apparatus comprises:
the system comprises an original data processing module, a data processing module and a data processing module, wherein the original data processing module is used for acquiring original propaganda data and region information and processing the original propaganda data into region propaganda data according to the region information;
the propaganda data auditing module is used for obtaining the propaganda data of the area to be pushed matched with the end to be pushed based on the area propaganda data and auditing the propaganda data of the area to be pushed;
and the propaganda data pushing module is used for carrying out format conversion on the to-be-pushed area propaganda data to obtain target area propaganda data when the to-be-pushed area propaganda data pass the audit, so that the target area propaganda data are pushed to-be-pushed ends of corresponding areas.
9. A data pushing device, characterized in that the data pushing device comprises a processor, a memory, and a data pushing program stored on the memory and executable by the processor, wherein the data pushing program, when executed by the processor, implements the steps of the data pushing method according to any one of claims 1 to 7.
10. A computer-readable storage medium, on which a data pushing program is stored, wherein the data pushing program, when executed by a processor, implements the steps of the data pushing method according to any one of claims 1 to 7.
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| WO2019041595A1 (en) * | 2017-08-31 | 2019-03-07 | 广东美的制冷设备有限公司 | Device pushing method, electronic device, and computer readable storage medium |
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| WO2019041595A1 (en) * | 2017-08-31 | 2019-03-07 | 广东美的制冷设备有限公司 | Device pushing method, electronic device, and computer readable storage medium |
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