CN112653748B - Information pushing method and device, electronic equipment and readable storage medium - Google Patents
Information pushing method and device, electronic equipment and readable storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks
Abstract
The application provides an information pushing method, an information pushing device, electronic equipment and a readable storage medium. The method comprises the following steps: receiving a wifi list reported by user equipment, wherein the wifi list comprises wifi currently searched by the user equipment; comparing the wifi list with each wifi in a wifi database, determining matched wifi, wherein the wifi database is generated according to the wifi used by the user and reported by each terminal, and one data record in the wifi database comprises the wifi used by the user and reported by one terminal, the identifier corresponding to the terminal and the address information of the terminal; positioning the user equipment according to the address information corresponding to the matched wifi; determining each address information of which the distance between the user equipment and the current position is within a preset distance range; and pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position of the user equipment to the far position. The method can effectively improve the accuracy of user positioning.
Description
Technical Field
The embodiment of the application relates to the technical field of data processing, in particular to a method and a device for pushing information, electronic equipment and a readable storage medium.
Background
In order to provide personalized recommendations to a user during offline activities of the user, it is often necessary to accurately and efficiently trace the user's activity trajectory. In the related art, when the activity track of the user is depicted, the following three technical schemes can be adopted: 1. and (5) APP positioning. 2. And positioning a base station. 3. GPS positioning.
However, the above three solutions have certain drawbacks. The method comprises the steps that the APP positioning is used for describing the movement track of a user, the user is required to open positioning actions depending on user authorization, and if the user is not open, the user cannot be positioned due to the fact that positioning data cannot be acquired. And the positioning accuracy of the active track of the user is poor through the positioning and drawing of the base station. The universality of the moving track of a user is drawn through GPS positioning, the GPS positioning error can reach within 10 meters, special hardware and satellite interaction are needed, the equipment cost is high, the power consumption is high, the universality is not realized for civil use, the GPS positioning timeliness is poor, and the GPS positioning cold start can be needed for a few minutes.
Disclosure of Invention
The embodiment of the application provides an information pushing method, an information pushing device, electronic equipment and a readable storage medium, which can improve the accuracy of user positioning when the dependence on user operation is weakened and the positioning cost is reduced.
An embodiment of the present application provides an information pushing method, where the method includes:
receiving a wifi list reported by user equipment, wherein the wifi list comprises wifi currently searched by the user equipment;
comparing the wifi list with each wifi in a wifi database, determining matched wifi, wherein the wifi database is generated according to the wifi used by the user and reported by each terminal, and one data record in the wifi database comprises the wifi used by the user and reported by one terminal, the identifier corresponding to the terminal and the address information of the terminal;
positioning the user equipment according to the address information corresponding to the matched wifi;
determining each address information of which the distance between the user equipment and the current position is within a preset distance range;
and pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position of the user equipment to the far position.
Optionally, the method further comprises:
receiving the current connection wifi reported by the user equipment;
comparing the current connection wifi with each wifi in the wifi database to determine a matched wifi;
generating track points of the user equipment according to the address information corresponding to the matched wifi;
and counting the track points of the user equipment in a preset time period to obtain the movement track of the user equipment.
Optionally, after obtaining the movement track of the user equipment, the method further includes:
according to the plurality of movement tracks of the user equipment, determining a historical frequent identifier of the user equipment;
and when the identification input operation of the user equipment is detected, pushing the historical frequent identification to the user equipment as a candidate identification.
Optionally, after positioning the user equipment, the method further comprises:
acquiring a target identifier input by a user of the user equipment;
determining a corresponding current identifier according to the current position of the user equipment;
and planning a path according to the pre-stored relative position relation between the address corresponding to the target identifier and the addresses corresponding to other identifiers, and sending a path planning result to the user equipment.
Optionally, the method further comprises:
and periodically updating the wifi database according to the wifi which is periodically reported by each terminal and is used by the terminal, the identification corresponding to each terminal and the address information of each terminal.
A second aspect of an embodiment of the present application provides an information pushing apparatus, including:
the first receiving module is used for receiving a wifi list reported by user equipment, wherein the wifi list comprises wifi which is currently searched by the user equipment;
the comparison module is used for comparing the wifi list with each wifi in a wifi database, determining matched wifi, wherein the wifi database is generated according to the wifi used by the wifi reported by each terminal, and one data record in the wifi database comprises the wifi used by the wifi reported by one terminal, the identifier corresponding to the terminal and the address information of the terminal;
the positioning module is used for positioning the user equipment according to the address information corresponding to the matched wifi;
a first determining module, configured to determine each address information that a distance between the first determining module and a current location of the user equipment is within a preset distance range;
and the first pushing module is used for pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position of the user equipment to the far position.
Optionally, the apparatus further comprises:
the second receiving module is used for receiving the current connection wifi reported by the user equipment;
the second determining module is used for comparing the current connection wifi with each wifi in the wifi database to determine matched wifi;
the generation module is used for generating track points of the user equipment according to the address information corresponding to the matched wifi;
and the statistics module is used for counting the track points of the user equipment in a preset time period to obtain the movement track of the user equipment.
Optionally, the apparatus further comprises:
a third determining module, configured to determine a historical frequent identifier of the user equipment according to a plurality of movement tracks of the user equipment;
and the second pushing module is used for pushing the historical frequent identifiers to the user equipment as candidate identifiers when the identifier input operation of the user equipment is detected.
Optionally, the apparatus further comprises:
the acquisition module is used for acquiring a target identifier input by a user of the user equipment;
a fourth determining module, configured to determine a corresponding current identifier according to a current location of the user equipment;
and the third pushing module is used for planning a path according to the pre-stored relative position relation between the address corresponding to the target identifier and the addresses corresponding to other identifiers, and sending a path planning result to the user equipment.
Optionally, the apparatus further comprises:
and the updating module is used for periodically updating the wifi database according to the wifi which is periodically reported by each terminal and used by the terminal, the identification corresponding to each terminal and the address information of each terminal.
A third aspect of the embodiments of the present application provides a computer readable storage medium having stored thereon a computer program which when executed by a processor performs steps in a method as described in the first aspect of the present application.
A fourth aspect of the embodiments of the present application provides an electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, which when executed implements the steps of the method described in the first aspect of the present application.
By adopting the information pushing method, firstly, a wifi list reported by the user equipment is received, wherein the wifi list comprises wifi currently searched by the user equipment. And then comparing the wifi list with each wifi in a wifi database, determining the matched wifi, wherein the wifi database is generated according to the wifi used by the terminal reported by each terminal, and one data record in the wifi database comprises the wifi used by the terminal reported by the terminal, the identifier corresponding to the terminal and the address information of the terminal. And then positioning the user equipment according to the address information corresponding to the matched wifi. And then determining each address information of which the distance with the current position of the user equipment is within a preset distance range. And finally, pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position to the far position of the user equipment. The information pushing method has the following technical effects:
1. The terminal can be distributed all over the country, so that the data analysis system can obtain the wifi database with huge data volume and wider coverage through the wifi fingerprint data reported all over the country, and the address information of the user equipment determined by the wifi database has higher accuracy.
2. The wifi data are collected through the off-line common wifi scene, so that the positioning of the user equipment is realized, compared with the existing positioning method, the data acquisition difficulty is reduced, and the data utilization rate is effectively improved.
3. Wifi fingerprint data can be acquired through the existing terminal or user equipment and the adaptive application software, and data acquisition software is not required to be additionally installed or deployed, so that hardware resources and software resources are saved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments of the present application will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of a communication environment according to an embodiment of the present application;
FIG. 2 is a flow chart of a method for information pushing according to an embodiment of the present application
FIG. 3 is a schematic diagram illustrating a first process for locating an address of wifi according to an embodiment of the present application;
FIG. 4 is a schematic diagram illustrating a second process for locating an address of wifi according to an embodiment of the application;
FIG. 5 is a schematic diagram illustrating a process of information pushing according to an embodiment of the present application;
FIG. 6 is a schematic diagram of pushing information according to an embodiment of the present application;
fig. 7 is a schematic diagram of reporting terminal information according to an embodiment of the present application;
fig. 8 is a schematic diagram of reporting user equipment information according to an embodiment of the present application;
FIG. 9 is a schematic diagram of path planning as illustrated in an embodiment of the present application;
fig. 10 is a block diagram of an information pushing device according to an embodiment of the present application;
fig. 11 is a schematic diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.
Fig. 1 is a schematic diagram of a communication environment according to an embodiment of the present application. In fig. 1, the data analysis system is in communication connection with the user equipment and the terminal, and is configured to receive information reported by the user equipment and the terminal. The data analysis system may be deployed in a number of general-purpose or special-purpose computing system environments, such as a server computer, a minicomputer, a mainframe computer, a distributed computing environment that includes any of the above systems or devices, and the like, with the present embodiment not being particularly limited to a deployment environment for the data analysis system. The user equipment may be a mobile phone, a tablet and other portable networking equipment, and the type of the user equipment is not particularly limited in this embodiment. The terminal may be a networked terminal such as a personal computer, a portable device, a multiprocessor system, a microprocessor-based system, a set top box, a programmable consumer electronics, a network PC, a minicomputer, or the like, and the type of the terminal is not particularly limited in this embodiment.
The application provides an information pushing method which is applied to a data analysis system in fig. 1. Fig. 2 is a flowchart of a method for pushing information according to an embodiment of the present application. Referring to fig. 2, the information pushing method of the present application may include the steps of:
Step S21: and receiving a wifi list reported by the user equipment, wherein the wifi list comprises wifi currently searched by the user equipment.
In this embodiment, the user equipment is a wifi-connectable device. When the user equipment starts the wifi search function, the user equipment can search for connectable wifi in the nearby area. The searched wifi may be one or a plurality of. And the user equipment sends the wifi searched currently to the data analysis system in the form of a wifi list.
Step S22: compare wifi list with each wifi in the wifi database, confirm the wifi of matching, the wifi database is according to the wifi that the self that each terminal reported used and generate, a data record in the wifi database includes the wifi that the self that a terminal reported used, the sign that this terminal corresponds and the address information of this terminal.
In this embodiment, each terminal may report wifi used by itself to the data analysis system in advance. The data analysis system stores information reported by a terminal as a data record, where the data record includes wifi (each terminal reported by the terminal has fingerprint characteristics, such as an IP address, a MAC address, address information of the terminal, affiliated store information, etc.), an identifier corresponding to the terminal, and address information of the terminal.
When the method is specifically implemented, the data analysis system compares each wifi in the wifi list reported by the user equipment with each wifi in the wifi database respectively to determine the matched wifi. When specifically matching, for one wifi in the wifi list, comparing the wifi list with the fingerprint characteristics of each wifi in the wifi database in sequence, and if one or more items in the fingerprint characteristics of a certain wifi in the wifi database are identical and the same, determining that the two wifi are matched.
For example, it may be set that when one wifi in the wifi list is the same as the MAC address in the fingerprint feature of a certain wifi in the wifi database, both are matched wifi; it can also be set that when a wifi in the wifi list, the IP address, the MAC address, the address information of the terminal and the affiliated store information in the fingerprint feature of a wifi in the wifi database are identical, and the two are matched wifi. How to set the matching condition can be set according to actual requirements, and the embodiment is not particularly limited.
The address information of the terminal recorded in one data record refers to the real geographic position information of the terminal when the terminal is connected with wifi in the data record.
Step S23: and positioning the user equipment according to the address information corresponding to the matched wifi.
In this embodiment, because each wifi recorded in the wifi database corresponds to the address information of the terminal, when a certain wifi in the wifi database is matched with a certain wifi in the wifi list, the address information of the terminal corresponding to the wifi in the wifi database can be used as the address information of the user equipment corresponding to the wifi in the wifi list, so that the positioning of the user equipment is realized.
In specific implementation, for a certain wifi (hereinafter referred to as target wifi) in the wifi list, there may be a situation of matching with a plurality of data records in the wifi database, which means that the target wifi matches with address information of a plurality of terminals. At this time, the specific address of the target wifi may be further determined according to a preset algorithm, where the preset algorithm may include the following two methods:
1. and taking the concentrated area of the address information of the plurality of terminals as a specific address of the target wifi.
For example, in fig. 3, the area 1 includes address information of 5 terminals, and the area 2 and the area 3 include address information of only 1 terminal, it can be determined that the possibility of the area 1 being the address of the target wifi is far greater than the possibility of the area 2 or the area 3 being the address of the target wifi. Region 1 can thus be determined as the specific address of the target wifi. Fig. 3 is a schematic diagram of a first process for locating an address of wifi according to an embodiment of the present application.
2. And taking the central position of a polygonal area formed by the address information of the plurality of terminals as a specific address of the target wifi.
For example, in fig. 4, the target wifi is matched with the address information of 4 terminals (including terminals 1-4), and at this time, since the polygon area formed by the 4 terminals is a regular quadrilateral area, the intersection point of the diagonal lines of the regular quadrilateral area can be taken as the specific address of the target wifi. Fig. 4 is a schematic diagram of a second process for locating an address of wifi according to an embodiment of the present application.
In the specific implementation, in order to enable the positioning accuracy to be higher, the two modes of positioning the specific addresses of the target wifi can be combined, for example, after the first mode is used for determining that the area 1 is the address where the target wifi is located, the second mode can be continuously utilized for further determining the final specific address of the target wifi in the address information of the 5 terminals.
After the specific address of each wifi in the wifi list is located, a plurality of address information may be obtained. The specific address of the user equipment can be further determined according to the same method for determining the specific address of the target wifi, namely, the positioning of the user equipment can be realized in any one of the following two ways:
1. And taking the concentrated areas of the address information of the plurality of target wifi as specific addresses of the user equipment.
2. And taking the central position of a polygonal area formed by the address information of a plurality of target wifi as a specific address of the user equipment.
The specific address corresponding to the determined wifi1 is address 1, the specific address corresponding to the determined wifi2 is address 2, and the specific address corresponding to the determined wifi3 is address 3. When the first mode is adopted, the concentrated area of the addresses 1-3 is used as a specific address of the user equipment; and in the second mode, taking the central position of the polygonal area formed by the addresses 1-3 as the specific address of the user equipment.
In the specific implementation, in order to make the positioning accuracy higher, the two modes can be combined for use, for example, after the first mode is used for determining that the area 1 is the address where the target wifi is located, the second mode can be continuously utilized to further determine the final specific address of the target wifi in the address information of the 5 terminals.
In the implementation, in order to make the positioning accuracy higher, the two ways of positioning the specific address of the ue may be combined for use, and the specific principle may be described in the foregoing, which is not repeated herein.
Of course, other methods may be used to determine the specific address of the target wifi and/or the specific address of the user equipment during implementation, which is not particularly limited in this embodiment.
Step S24: and determining each address information of which the distance between the user equipment and the current position of the user equipment is within a preset distance range.
In this embodiment, after determining the current location of the user equipment (i.e., the specific location determined in step S23), each piece of address information within the preset distance range from the current location may be searched, where the address information may include address information in an area not covered by wifi, that is, address information that is not recorded in the wifi database.
For example, all address information in a circular area with a radius of 1km may be searched out with the current location of the user equipment as the center of a circle.
In the specific implementation, the data analysis system can search out all address information of which the distance between the data analysis system and the current position of the user equipment is within a preset distance range through an address information database arranged by the data analysis system; all address information of which the distance from the current position of the user equipment is within a preset distance range can also be obtained through the third party platform, and the embodiment is not particularly limited.
Step S25: and pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position of the user equipment to the far position.
In this embodiment, in some scenarios, the user may need to query information around the current location, such as, for example, hotels, food, parking lots, etc. around the current location, so the data analysis system may push each address around the current location to the user device, so that the user can see details of the periphery.
In this embodiment, a unique identifier may be set for each address, and the identifier may be in the form of text, pictures, or the like, which is not limited in this embodiment. For example, a text form may be used as the identification of "XX hotel", XX is the name of the hotel, or "YY bank", YY is the name of the bank. When the picture form is used as the identification, the logo of the merchant corresponding to the address can be used as the identification.
In order to improve the convenience of user travel and reduce the user travel time, the data analysis system can send the identifiers corresponding to the addresses to the user equipment in the sequence from near to far with the current position of the user equipment, so that the user can preferentially check the conditions in the area with the relatively close distance.
Fig. 5 is a schematic diagram of a process of information pushing according to an embodiment of the present application. The above steps S21 to S25 will be described in detail with reference to fig. 5 in a specific embodiment.
In fig. 5, after the user a opens the wifi search function of the smart phone, wifi that can be searched includes wifi1 of store 1, wifi2 of store 2, wifi3 of store 3, wifi4 of store 4, and wifi5 of store 5. And the smart phone generates a wifi list according to the wifi1-wifi5 and the fingerprint characteristics of each wifi, and sends the wifi list to the data analysis system. For example, the wifi list may be as shown in the following table:
after the data analysis system receives the Wifi list, wifi1 is compared with each Wifi in the Wifi database, wifi matched with the Wifi1 is found, and the determined address comprises an address 1; then, comparing the Wifi2 with each Wifi in a Wifi database, finding out Wifi matched with the Wifi2, and determining that the address comprises an address 2-address 3; similarly, the address corresponding to the Wifi matched with the Wifi3 found comprises an address 4-address 6; the address corresponding to the Wifi matched with the Wifi4 comprises an address 7; the address corresponding to the found Wifi matching Wifi5 includes address 8.
Then, the data analysis system determines that the address corresponding to Wifi1 is ADD1 (i.e., address 1), determines that the address corresponding to Wifi2 is ADD2 (i.e., the address further determined from address 2 and address 3), determines that the address corresponding to Wifi3 is ADD3 (i.e., the address further determined from address 4-address 6), determines that the address corresponding to Wifi4 is ADD4 (i.e., address), and determines that the address corresponding to Wifi5 is ADD5 (i.e., address 8). Next, the data analysis system determines the location of user A based on ADD1-ADD 5.
The data analysis system further determines all addresses around the location of user a and then pushes to user a. Specifically, the data analysis system may be pushed in the form of a map, as shown in fig. 6, and fig. 6 is a schematic diagram of a pushing information result according to an embodiment of the present application. In fig. 6, for each type of store, user a is numbered in order from near to far, e.g., user a is currently closest to restaurant 1. If the user wants to go to the hot pot store 2, he can click directly on the hot pot store 2 in the map to view detailed information. Of course, the data analysis system may be pushed in other forms, such as a conventional search result list, which is not particularly limited in this embodiment.
In this embodiment, when the user device reports any data about user privacy to the data analysis system, the user needs to obtain the authorization of the user in advance, and this authorization step may be completed when the user installs and first starts the client application software (user version) adapted to the data analysis system (multiple authorization is not required later). For example, the wifi list searched by the user equipment belongs to private data, so that the user equipment can report the wifi list of the user equipment to the data analysis system only when the user authorizes the terminal application software (user version) to report the wifi list.
Similarly, when each terminal reports any data about the privacy of the merchant to the data analysis system, the authorization of the manager of the merchant needs to be obtained in advance, and the authorization step can be completed when the merchant installs and first starts the client application software (merchant version) adapted by the data analysis system. For example, the wifi fingerprint data used by the terminal belongs to private data of the merchant, and the terminal can report the wifi fingerprint data used by the terminal to the data analysis system only when a manager of the merchant authorizes the terminal application software (merchant edition) to report the wifi fingerprint data used by the terminal. In one implementation scenario, each terminal may be a cash register in a store. Based on the national cash registers, the wifi fingerprint data of the affiliated store are reported to the data analysis system every day, and the data analysis system generates and generates the mapping relation between the wifi fingerprint characteristics of each time level (such as month, week, day, hour and the like) in the national range and the geographic position of the store according to the data and stores the mapping relation in a wifi database. After a user enters a store and connects user equipment to wifi of the store, the user equipment reports fingerprint features of the wifi searched currently to a data analysis system through terminal application software (such as take-out APP, ordering APP and the like) which is installed on the user equipment and matched with the data analysis system. The data analysis system compares the fingerprint characteristics of the wifi currently searched by the user equipment with each wifi in the wifi database, searches for the matched wifi, and further determines the current geographic position of the user equipment according to the mapping relation between the wifi fingerprint characteristics and the geographic position of the store, so that the positioning of the user is realized.
By adopting the information pushing method of the embodiment, firstly, a wifi list reported by user equipment is received, wherein the wifi list comprises wifi currently searched by the user equipment. And then comparing the wifi list with each wifi in a wifi database, determining the matched wifi, wherein the wifi database is generated according to the wifi used by the terminal reported by each terminal, and one data record in the wifi database comprises the wifi used by the terminal reported by the terminal, the identifier corresponding to the terminal and the address information of the terminal. And then positioning the user equipment according to the address information corresponding to the matched wifi. And then determining each address information of which the distance with the current position of the user equipment is within a preset distance range. And finally, pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position to the far position of the user equipment. The information pushing method has the following technical effects:
1. the terminal can be distributed all over the country, so that the data analysis system can obtain the wifi database with huge data volume and wider coverage through the wifi fingerprint data reported all over the country, and the address information of the user equipment determined by the wifi database has higher accuracy.
2. The wifi data are collected through the off-line common wifi scene, so that the positioning of the user equipment is realized, compared with the existing positioning method, the data acquisition difficulty is reduced, and the data utilization rate is effectively improved.
3. Wifi fingerprint data can be acquired through the existing terminal or user equipment and the adaptive application software, and data acquisition software is not required to be additionally installed or deployed, so that hardware resources and software resources are saved.
In combination with the above embodiment, in an implementation manner, the method for pushing information of the present application may further obtain a track of the user equipment. Specifically, the present application may obtain the trajectory of the user device by:
step 1: and receiving the current connection wifi reported by the user equipment.
Step 2: and comparing the current connection wifi with each wifi in the wifi database to determine the matched wifi.
Step 3: and generating the track point of the user equipment according to the address information corresponding to the matched wifi.
Step 4: and counting the track points of the user equipment in a preset time period to obtain the movement track of the user equipment.
In the method, the user equipment can be positioned in two ways, the first is to position the user equipment through a wifi list reported by the user equipment, and the user equipment can be positioned under the condition that the user is not connected with any wifi at this time, as described above; and the second is to locate the user equipment through the current connection wifi reported by the user equipment. The second mode is directed to this embodiment.
In this embodiment, the user equipment can only connect one wifi at present, after the user equipment reports the wifi that is currently connected to itself, the data analysis system can determine the wifi that matches in the wifi database according to the wifi that is currently connected to itself, then directly regard the address information that the wifi corresponds as the address information that the user equipment is currently located, and specific implementation process can refer to the foregoing, and this embodiment will not be described here again.
In this embodiment, if there is only one address information corresponding to wifi matching the current connection wifi, the address information may be directly used as the address of the user equipment, and if there are multiple address information corresponding to wifi matching the current connection wifi, the final address information may be determined according to the method for determining the specific address of the target wifi given above, and then the final address information is used as the address of the user equipment.
After each time the user equipment reports the current connection wifi, a current address can be obtained through the data analysis system, and the current address can be used as a track point. According to the same principle, if the user equipment reports the current connection wifi for a plurality of times within a period of time, a plurality of track points within the period of time can be obtained, and the track points are connected according to time sequence, so that the movement track of the user equipment within the period of time, namely the movement track of the user within the period of time, can be obtained.
For example, when the user device reports the current connection wifi to the data analysis system at 10:12, 10:24, 10:36, 10:48, and 11:00, the data analysis system may determine that the user device connects the track points 1 to 5 at the track point 1 of 10:12, the track point 2 of 10:24, the track point 3 of 10:36, the track point 4 of 10:48, and the track point 5 of 11:00, and may form a movement track of the user device between 10:00-11:00, that is: track point 1-track point 2-track point 3-track point 4-track point 5.
After the movement track of the user equipment is determined, information around the movement track can be obtained and recommended to the user, for example, a store with higher user scores, a store with higher user comments or a network store can be obtained and pushed to the user equipment.
In the embodiment, the movement track of the user equipment in the period of time can be determined through wifi reported by the user equipment in the period of time, so that stores possibly interested in the user equipment are recommended to the user, and user experience can be remarkably optimized.
In combination with the above embodiment, the present application further provides a method for recommending a frequently-removed address to a user device according to the determined movement track. Specifically, after obtaining the movement track of the user equipment, the method of the present application may further include:
And determining the historical frequent identification of the user equipment according to the plurality of movement tracks of the user equipment.
And when the identification input operation of the user equipment is detected, pushing the historical frequent identification to the user equipment as a candidate identification.
In this embodiment, the movement track of the user equipment corresponding to the period of time may be obtained according to wifi information reported by the user equipment in the period of time, so that a plurality of historical movement tracks of the user equipment may be obtained according to wifi information reported by the user equipment in a plurality of historical time periods. The historical track points with higher occurrence frequency can be obtained by counting a plurality of historical movement tracks, and the historical track points can be used as places frequently visited by users.
Illustratively, it is assumed that the statistically derived historical movement trajectories include:
track 1: address 1-address 2-address 3-address 5;
track 2: address 1-address 4-address 5-address 6;
track 3: address 1-address 3-address 5;
track 4: address 1-address 6-address 7.
As can be seen from track 1-track 4, the frequency and frequency of each of addresses 1-7 appear as follows:
as can be seen from the above table, if the address with the frequency greater than 20% is the frequently-removed address of the user, the data subsystem can send the frequently-removed address identifier to the user equipment when detecting the input operation of the user, so that the user equipment displays the frequently-removed address identifier below the input box for the user to select.
For example, when the frequently-removed address of the user is Beijing, the data subsystem can send the Beijing 'in the text form to the user equipment when the input operation of the user is detected, so that the user equipment displays the Beijing' in the text form below the input box, and when the user selects the Beijing, the user equipment automatically displays the Beijing typeface in the input box, and at the moment, the user does not need to input the text again, so that the operation mode of the user is simplified.
In this embodiment, the data analysis system counts the frequently-removed address of the user and pushes the frequently-removed address of the user to the user device, so that the frequently-removed address is used when the user inputs the data, and the input operation of the user can be effectively simplified.
In one embodiment, the data analysis system can also perform path planning according to the destination input by the user, so as to provide convenience for the user to travel. Specifically, after positioning the user equipment, the method of the present application may further include:
acquiring a target identifier input by a user of the user equipment;
determining a corresponding current identifier according to the current position of the user equipment;
and planning a path according to the pre-stored relative position relation between the address corresponding to the target identifier and the addresses corresponding to other identifiers, and sending a path planning result to the user equipment.
In this embodiment, the target identifier refers to an identifier of a destination. When the user needs to go to the destination, the identification of the destination may be entered in the user device. The user equipment can report the wifi of the current connection of the user equipment to the data analysis system in real time, and the data analysis system determines the current position of the user equipment according to the wifi of the current connection of the user equipment. And then, the data analysis system obtains a path plan between the current position and the destination according to the relative position relation between the address corresponding to the target identifier and the addresses corresponding to other identifiers, and then sends the path plan to the user equipment for the user to check.
In this embodiment, the data analysis system stores a relative positional relationship between any two addresses, and after obtaining the current position of the user device and the destination input by the user, the path plan between the current position of the user and the destination can be determined according to the relative positional relationship.
In one scenario, where a user is inside a large mall, who may walk through multiple different merchants, the WiFi list is continually received and updated. The device held by the user reports the wifi currently connected to the data analysis system through the installed application software adapted to the data analysis system, and the data analysis system compares the wifi currently connected with each wifi in the wifi database to determine which merchant the user is currently located on, and how long is required to be about the path and the distance from the target merchant. Therefore, compared with the problem of shop stacking of a large complex which cannot be solved through longitude and latitude in the prior art, the method can perfectly solve the floor problem and realize accurate positioning.
In the embodiment, the data analysis system can plan the path between the current position of the user and the destination, can effectively solve the problem of shop stacking of the large complex, realizes accurate positioning, and greatly improves the travel convenience of the user.
In combination with the above embodiment, the present application further provides a method for updating a wifi database. Specifically, the method of the present application may further include:
and periodically updating the wifi database according to the wifi which is periodically reported by each terminal and is used by the terminal, the identification corresponding to each terminal and the address information of each terminal.
In this embodiment, because the information of each wifi may change according to the needs of the user at any time, for example, the user changes the IP address of the wifi, the wifi name, the address information of the wifi, etc., so it is necessary to update each data record in the wifi database.
When the method is implemented, each terminal can periodically report wifi used by itself, the identification corresponding to the terminal, address information of the terminal and the like, and after the data analysis system receives the information reported by the terminal, the data in the wifi database can be updated by using the reported information so as to ensure the accuracy of the data in the wifi database, and further, the accuracy of the positioning of the subsequent user equipment is improved. The period can be set according to the characteristics of each wifi, for example, the frequency of changing some civil wifi is lower (for example, the address of some civil wifi public networks is changed in a period of several months to one year generally), so that the reporting period can be set longer, and the frequency of changing some private wifi is higher, so that the reporting period can be set shorter.
In the embodiment, the wifi database is periodically updated, so that the accuracy of data in the wifi database and the accuracy of positioning of subsequent user equipment are guaranteed.
Fig. 7 is a schematic diagram of reporting terminal information according to an embodiment of the present application. Fig. 8 is a schematic diagram of reporting user equipment information according to an embodiment of the present application. Fig. 9 is a schematic diagram of path planning according to an embodiment of the present application. The method of the present application will be described in one specific embodiment with reference to fig. 7-9.
In fig. 7, merchants a, B, C, and D located at different addresses report wifi fingerprint data to the data analysis system in days. The wifi of merchant A is wifi A, and wifi A is all connected to merchant A's cash registering machine A1 and cash registering machine A2, and cash registering machine A1 and cash registering machine A2 report wifi A's fingerprint data to data analysis system every day. Wifi of merchant B is wifi B, and wifi B is all connected to merchant B's cash registering machine B1 and cash registering machine B2, and cash registering machine B1 and cash registering machine B2 report the fingerprint data of wifi B to data analysis system every day. Wifi of merchant C is wifi C, and wifi C is all connected to merchant C's cash registering machine C1 and cash registering machine C2, and cash registering machine C1 and cash registering machine C2 report the fingerprint data of wifi C to data analysis system every day. The wifi of merchant D is wifi D, and wifi D is all connected to merchant D's cash registering machine D1 and cash registering machine D2, and cash registering machine D1 and cash registering machine D2 report wifi D's fingerprint data to data analysis system every day. According to the same principle, hundreds of thousands of cash registers distributed throughout the country every day automatically report network characteristics such as wifi fingerprints of each merchant, so that a data analysis system can construct a huge and accurate wifi database.
In fig. 8, the user device is installed with client application software that is adapted to the data analysis system (e.g., where the client application software is a take-away APP, the data analysis system is a backend server of the take-away APP). When the user actively connects or automatically connects wifi of a merchant in the online down-activities, the data is automatically reported to the data analysis system through the installed client application software. For example, when the user equipment is connected with the wifi A, the client application software reports fingerprint data of the wifi A to the data analysis system.
As shown in fig. 9, the data analysis system analyzes the data reported by the user equipment in a period of history time to obtain that the occurrence probability of a moving track of the user at 8:30 in the morning, which is a departure place of the user and is a destination of a rural commercial bank, is higher, and the track is presumed to be a working track of the user a. The data analysis system can obtain information pushed to the user equipment and recommend the information aiming at the track, for example, holiday activity information or preferential activity information of a shop on the working track can be sent to the user equipment.
According to the embodiment, the cash register is used as a base station, wifi fingerprint data in a national range is collected, and the positioning range of the user equipment is improved. Meanwhile, the off-line scene can be timely dataized, compared with the existing positioning method, the precision is obviously improved, the information which is more in line with the actual requirements of the user can be pushed for the user, and the user experience is optimized.
The information pushing method has the following technical effects:
1. the dependence on user operation is reduced, and compared with a mode of drawing the active track of the user through APP positioning, the user does not need to open positioning actions.
2. And compared with a mode of describing the active track of the user through GPS positioning, the method reduces the positioning cost, and does not need to deploy special hardware and satellite interaction. According to the wifi fingerprint data acquisition method and device, the wifi fingerprint data can be acquired through the existing terminal or user equipment and the adaptive application software, the data acquisition software is not required to be additionally installed or deployed, and hardware resources and software resources are saved.
3. The positioning accuracy is improved, the terminal can be distributed all over the country, so that the data analysis system can obtain the wifi database with huge data volume and wider coverage through the wifi fingerprint data reported all over the country, and the address information of the user equipment determined through the wifi database has higher accuracy.
4. The data acquisition difficulty is reduced, and the data utilization rate is improved. The wifi data are collected through the off-line common wifi scene, so that the positioning of the user equipment is realized, the data acquisition difficulty is reduced, and the data utilization rate is effectively improved.
Based on the same inventive concept, an embodiment of the present application provides an information pushing device. Referring to fig. 10, fig. 10 is a block diagram of an information pushing device according to an embodiment of the present application. As shown in fig. 10, the apparatus 1000 includes:
a first receiving module 1001, configured to receive a wifi list reported by a user equipment, where the wifi list includes wifi currently searched by the user equipment;
the comparison module 1002 is configured to compare the wifi list with each wifi in a wifi database, and determine a matched wifi, where the wifi database is generated according to the wifi used by itself and reported by each terminal, and one data record in the wifi database includes the wifi used by itself and reported by one terminal, the identifier corresponding to the terminal, and the address information of the terminal;
the positioning module 1003 is configured to position the user equipment according to address information corresponding to the matched wifi;
a first determining module 1004, configured to determine each address information that a distance between the first determining module and a current location of the user equipment is within a preset distance range;
a first pushing module 1005, configured to push, to the user equipment, the identifiers corresponding to the respective addresses in order from near to far from the current location of the user equipment.
Optionally, the apparatus 1000 further includes:
the second receiving module is used for receiving the current connection wifi reported by the user equipment;
the second determining module is used for comparing the current connection wifi with each wifi in the wifi database to determine matched wifi;
the generation module is used for generating track points of the user equipment according to the address information corresponding to the matched wifi;
and the statistics module is used for counting the track points of the user equipment in a preset time period to obtain the movement track of the user equipment.
Optionally, the apparatus 1000 further includes:
a third determining module, configured to determine a historical frequent identifier of the user equipment according to a plurality of movement tracks of the user equipment;
and the second pushing module is used for pushing the historical frequent identifiers to the user equipment as candidate identifiers when the identifier input operation of the user equipment is detected.
Optionally, the apparatus 1000 further includes:
the acquisition module is used for acquiring a target identifier input by a user of the user equipment;
a fourth determining module, configured to determine a corresponding current identifier according to a current location of the user equipment;
and the third pushing module is used for planning a path according to the pre-stored relative position relation between the address corresponding to the target identifier and the addresses corresponding to other identifiers, and sending a path planning result to the user equipment.
Optionally, the apparatus 1000 further includes:
and the updating module is used for periodically updating the wifi database according to the wifi which is periodically reported by each terminal and used by the terminal, the identification corresponding to each terminal and the address information of each terminal.
Based on the same inventive concept, another embodiment of the present application provides a computer readable storage medium, on which a computer program is stored, which program, when being executed by a processor, realizes the steps in the method according to any of the embodiments described in the present application.
Based on the same inventive concept, another embodiment of the present application provides an electronic device 1100, as shown in fig. 11. Fig. 11 is a schematic diagram of an electronic device according to an embodiment of the present application. The electronic device comprises a memory 1102, a processor 1101 and a computer program stored on the memory and executable on the processor, which when executed implements the steps of the method described in any of the embodiments of the present application.
For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments for relevant points.
In this specification, each embodiment is described in a progressive manner, and each embodiment is mainly described by differences from other embodiments, and identical and similar parts between the embodiments are all enough to be referred to each other.
It will be apparent to those skilled in the art that embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, the present embodiments may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.
Embodiments of the present application are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal device to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal device, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present embodiments have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the present application.
Finally, it is further noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or terminal device comprising the element.
The foregoing describes in detail a method, an apparatus, a storage medium and an electronic device for pushing information provided in the present application, and specific examples are applied to illustrate principles and embodiments of the present application, where the foregoing examples are only used to help understand the method and core idea of the present application; meanwhile, as those skilled in the art will have modifications in the specific embodiments and application scope in accordance with the ideas of the present application, the present description should not be construed as limiting the present application in view of the above.
Claims (8)
1. A method of information pushing, the method comprising:
receiving a wifi list reported by user equipment, wherein the wifi list comprises wifi currently searched by the user equipment;
compare wifi list with each wifi in the wifi database, confirm the wifi of matching, the wifi database is according to the wifi that the self that each terminal reported used and generate, the terminal is the cash registering machine of store, a data record in the wifi database includes the wifi that the self that a terminal reported used, the sign that this terminal corresponds and the address information of this terminal, the address information of this terminal in a data record is: the terminal uses the wifi in the data record to locate the real geographic position information;
positioning the user equipment according to the address information corresponding to the matched wifi;
determining each address information of which the distance between the user equipment and the current position is within a preset distance range;
pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position to the far position of the user equipment;
wherein, confirm wifi of matching, include:
Aiming at one wifi in the wifi list, comparing the wifi list with fingerprint characteristics of each wifi in the wifi database in sequence, wherein the fingerprint characteristics at least comprise: IP address, MAC address, address information of terminal, store information;
and determining that one wifi in the wifi list is matched wifi if the wifi in the wifi list is identical to one or more of the fingerprint features of the wifi in the wifi database.
2. The method according to claim 1, wherein the method further comprises:
receiving the current connection wifi reported by the user equipment;
comparing the current connection wifi with each wifi in the wifi database to determine a matched wifi;
generating track points of the user equipment according to the address information corresponding to the matched wifi;
and counting the track points of the user equipment in a preset time period to obtain the movement track of the user equipment.
3. The method according to claim 2, wherein after obtaining the movement trajectory of the user device, the method further comprises:
according to the plurality of movement tracks of the user equipment, determining a historical frequent identifier of the user equipment;
And when the identification input operation of the user equipment is detected, pushing the historical frequent identification to the user equipment as a candidate identification.
4. The method of claim 1, wherein after locating the user device, the method further comprises:
acquiring a target identifier input by a user of the user equipment;
determining a corresponding current identifier according to the current position of the user equipment;
and planning a path according to the pre-stored relative position relation between the address corresponding to the target identifier and the addresses corresponding to other identifiers, and sending a path planning result to the user equipment.
5. The method of any one of claims 1-4, further comprising:
and periodically updating the wifi database according to the wifi which is periodically reported by each terminal and is used by the terminal, the identification corresponding to each terminal and the address information of each terminal.
6. An information pushing apparatus, characterized in that the apparatus comprises:
the first receiving module is used for receiving a wifi list reported by user equipment, wherein the wifi list comprises wifi which is currently searched by the user equipment;
The comparison module is used for comparing the wifi list with each wifi in the wifi database to determine matched wifi, the wifi database is generated according to the wifi used by the terminal reported by each terminal, the terminal is a cash register of a store, one data record in the wifi database comprises the wifi used by the terminal reported by the terminal, the identification corresponding to the terminal and the address information of the terminal, and the address information of the terminal in one data record is as follows: the terminal uses the wifi in the data record to locate the real geographic position information;
the positioning module is used for positioning the user equipment according to the address information corresponding to the matched wifi;
a first determining module, configured to determine each address information that a distance between the first determining module and a current location of the user equipment is within a preset distance range;
the first pushing module is used for pushing the identifiers corresponding to the addresses to the user equipment according to the sequence from the current position of the user equipment to the far position;
the comparison module comprises:
the comparison submodule is used for aiming at one wifi in the wifi list, and comparing the wifi list with the fingerprint characteristics of each wifi in the wifi database in sequence, wherein the fingerprint characteristics at least comprise: IP address, MAC address, address information of terminal, store information;
And the determining submodule is used for determining that one wifi in the wifi list is matched with one wifi in the wifi database under the condition that one or more of the fingerprint characteristics of the two wifi are identical.
7. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the steps of the information pushing method according to any of claims 1-5.
8. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor, when executed, performs the steps in the information pushing method according to any of claims 1-5.
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| CN113301137B (en) * | 2021-05-18 | 2022-08-16 | 浙江微能科技有限公司 | Intelligent information pushing method and device based on cooperative analysis of Internet of things terminal |
| CN113220689B (en) * | 2021-05-26 | 2022-03-18 | 每日互动股份有限公司 | Equipment identification system based on wifi fingerprint information |
| CN113177101B (en) * | 2021-06-30 | 2021-11-12 | 平安科技（深圳）有限公司 | User track identification method, device, equipment and storage medium |
| CN116980879A (en) * | 2023-07-21 | 2023-10-31 | 杭州易景数通科技有限公司 | Space-time data processing system, device and method |
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