CN112613902B - Method and system for establishing user portrait - Google Patents

Method and system for establishing user portrait Download PDF

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Publication number
CN112613902B
CN112613902B CN202011478478.7A CN202011478478A CN112613902B CN 112613902 B CN112613902 B CN 112613902B CN 202011478478 A CN202011478478 A CN 202011478478A CN 112613902 B CN112613902 B CN 112613902B
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invoice
user
unique
sharing
identification
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CN112613902A (en
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杨化麒
王海涛
薛军军
孙恒
王利斌
杨红敏
王钦硕
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Aisino Corp
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
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    • G06Q30/0201Market modelling; Market analysis; Collecting market data

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Abstract

The invention discloses a method and a system for establishing a user portrait, wherein the method comprises the following steps: distributing a user unique identification mark for the user, and distributing an invoice unique identification mark for the invoice; when a user shares an invoice, generating a unique sharing identification mark through an encryption algorithm based on the unique identification mark of the user and the unique identification mark of the invoice; generating a sharing address of the corresponding invoice based on the unique sharing identification; establishing a sharing record of the invoice comprising the sharing address of the invoice; when an access user initiates access to the invoice according to the sharing address of the invoice, the unique identification of the invoice is acquired by analyzing the unique sharing identification; distributing an access user unique identifier for the access user; storing the unique user identification, the unique invoice identification and the unique access user identification into a sharing record of the invoice; and drawing the user of the invoice based on the sharing record.

Description

Method and system for establishing user portrait
Technical Field
The invention relates to the technical field of invoice data management application, in particular to a method and a system for establishing user portraits.
Background
With the popularization of electronic invoices and the development of electronic special invoices, the online handling of full-invoice business is inevitable in the future, and the management and use of invoice information are particularly important. Invoice information is important information, and comprises purchasing party information, selling party information, commodity information and the like, and the information can provide great help for the development of business. The most basic information available through invoice information is what is apparent on the face of the ticket, but if data analysis is performed, important information can be analyzed, for example: user preferences, frequency of consumption, etc., from which user portraits can be created. If the holder information of the invoice can be accurately acquired, a user portrait of another dimension can be established, so that the user portrait is more accurate.
The prior art is based on the establishment of user portraits of invoices, which is to obtain commodity information in the invoice surface of the invoice, calculate the classification of commodities, obtain corresponding user preferences through user classification, and finally provide user analysis dimensions by utilizing the user preferences, but the user portraits established by the prior art are not perfect enough.
The invention aims to provide a new user analysis dimension in the invoice field, and perfect the portrait of an invoice user.
Disclosure of Invention
The technical scheme of the invention provides a method and a system for establishing a user portrait, which are used for solving the problem of how to portrait invoice users.
In order to solve the above problems, the present invention provides a method for creating a user portrait, the method comprising:
Distributing a user unique identification mark for the user, and distributing an invoice unique identification mark for the invoice;
when a user shares an invoice, generating a unique sharing identification mark through an encryption algorithm based on the unique user identification mark and the unique invoice identification mark;
Generating a corresponding sharing address of the invoice based on the unique sharing identification;
establishing a sharing record of the invoice comprising the sharing address of the invoice;
When an access user initiates access to the invoice according to the sharing address of the invoice, the unique sharing identification is analyzed to obtain the unique identification of the invoice user and the unique identification of the invoice;
distributing an access user unique identifier for the access user;
storing the unique user identification, the unique invoice identification and the unique access user identification to a sharing record of the invoice;
And based on the sharing record, portraying the user of the invoice.
Preferably, when the number of times of repeated access to the user recorded in the sharing record reaches a threshold, the user who reaches the threshold of the number of times of repeated access is judged to be the same organization.
Preferably, the end user recorded in the sharing record is judged as a financial staff of the institution.
Preferably, the method further comprises: and the sharing record of the invoice comprises an invoice category, and the category of the user is judged according to the invoice category.
Preferably, the method further comprises: the invoice sharing record comprises an invoice attribution mechanism, and when the same user shares the invoices of a plurality of institutions, the user sharing the invoices of the institutions is an agent accounting company.
In another aspect of the invention, the invention provides a system for creating a representation of a user, the system comprising:
the first distribution unit is used for distributing a user unique identification for the user and distributing an invoice unique identification for the invoice;
The generation unit is used for generating a unique sharing identification mark through an encryption algorithm based on the unique user identification mark and the unique invoice identification mark when the user shares the invoice; generating a corresponding sharing address of the invoice based on the unique sharing identification;
the establishing unit is used for establishing a sharing record of the invoice comprising the sharing address of the invoice;
The access unit is used for acquiring the unique user identification mark and the unique invoice identification mark of the invoice by analyzing the unique sharing identification mark when an access user initiates access to the invoice according to the sharing address of the invoice;
the second allocation unit is used for allocating the unique identification of the access user to the access user;
the storage unit is used for storing the unique user identification, the unique invoice identification and the unique access user identification into the sharing record of the invoice;
and the portrait unit is used for portraying the user of the invoice based on the sharing record.
Preferably, the portrait unit is further configured to determine whether the number of times of repeated access to the user recorded in the sharing record reaches a threshold, and when the number of times of repeated access to the user reaches the threshold, the user who reaches the number of times of repeated access is the same mechanism.
Preferably, the portrait unit is further used for judging the end user recorded in the sharing record as a financial staff of the institution.
Preferably, the sharing record of the invoice comprises an invoice category; and the portrait unit judges the category of the user according to the invoice category.
Preferably, the sharing record of the invoice comprises an invoice attribution mechanism; the portrait unit is used for judging that the user sharing the invoices of the institutions is a billing company when the same user shares the invoices of the institutions.
The technical scheme of the invention utilizes the sharing and transmitting process of the invoice to find the rule of invoice aggregation. When users all hold invoices with the same buyer name, the users can be primarily identified to be staff of the same company; when the user holds a large number of invoices of the same institution, the user can be preliminarily identified as financial staff or staff for processing the invoices; when the user holds invoices of a plurality of companies, it is possible to preliminarily identify personnel of a billing company, and the like. According to the technical scheme, the information (professional attributes such as financial staff, purchasing staff, sales staff, invoicing staff and the like) of the bearer is analyzed through the association of the invoice and the user and through the invoice.
Drawings
Exemplary embodiments of the present invention may be more completely understood in consideration of the following drawings:
FIG. 1 is a flow chart of a method of creating a user representation in accordance with a preferred embodiment of the present invention;
FIG. 2 is a flow chart of a method of creating a user representation in accordance with a preferred embodiment of the present invention; and
Fig. 3 is a system configuration diagram for creating a user portrait according to a preferred embodiment of the present invention.
Detailed Description
The exemplary embodiments of the present invention will now be described with reference to the accompanying drawings, however, the present invention may be embodied in many different forms and is not limited to the examples described herein, which are provided to fully and completely disclose the present invention and fully convey the scope of the invention to those skilled in the art. The terminology used in the exemplary embodiments illustrated in the accompanying drawings is not intended to be limiting of the invention. In the drawings, like elements/components are referred to by like reference numerals.
Unless otherwise indicated, terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art. In addition, it will be understood that terms defined in commonly used dictionaries should be interpreted as having a meaning that is consistent with their meaning in the context of the relevant art and will not be interpreted in an idealized or overly formal sense.
FIG. 1 is a flow chart of a method of creating a representation of a user in accordance with a preferred embodiment of the present invention. In order to solve the problem that the user analysis in the invoice field is not perfect enough, namely, through the process of gathering and sharing the invoices, the circulation and the transmission chain of the invoices are analyzed, the transmission and the gathering of the invoices are utilized, then the invoice face information is assisted, the rule of the transmission and the gathering is searched, and then the occupational attribute and the like of the user are calculated through analysis of a certain algorithm. The transmission process of an invoice can form a huge tree structure, so that the analysis of big data can be carried out, and the user related to the invoice can be seen from the invoice layer, if the data volume is large enough, the analysis can obtain that the people possibly belong to a company or have close transaction to and from each other; from the user level, the correlation degree of the user and the invoice can be seen, so that the position of the user is analyzed, and the analysis of other levels is assisted, so that a relatively accurate portrait aiming at the user can be generated, and the follow-up business can be developed.
As shown in FIG. 1, the present invention provides a method for creating a user representation, the method comprising:
step 101: distributing a user unique identification mark for the user, and distributing an invoice unique identification mark for the invoice;
step 102: when the user shares the invoice, the unique sharing identification is generated through an encryption algorithm based on the unique identification of the user and the unique identification of the invoice.
When a user shares an invoice, the unique invoice identifier, the unique user identifier and the like are generated into the shared unique identifier (aiming at the invoice of the user) through an encryption algorithm.
Step 103: and generating a sharing address of the corresponding invoice based on the unique sharing identification. The invention uses the shared unique identifier to generate the shared link.
Step 104: and establishing a sharing record of the invoice comprising the sharing address of the invoice. The invention stores the sharing links to generate a sharing record (the source of the record can be empty).
Step 105: when an access user initiates access to the invoice according to the sharing address of the invoice, the unique identification of the invoice user and the unique identification of the invoice are obtained by analyzing the unique sharing identification. When other users access the link, related data including but not limited to unique invoice identifiers and unique user identifiers are obtained through decryption according to the shared identifiers.
Step 106: distributing an access user unique identifier for the access user;
Step 107: storing the unique user identification, the unique invoice identification and the unique access user identification to the sharing record of the invoice. The invention stores the decrypted data to generate a sharing record (comprising data of a source party, a target party and the like).
Step 108: and drawing the user of the invoice based on the sharing record.
Preferably, when the number of times of repeated access to the user recorded in the sharing record reaches the threshold value, the user who reaches the threshold value of the number of times of repeated access is judged to be the same institution.
Preferably, the end user who has recorded in the shared record is determined to be the financial staff of the institution.
Preferably, the method further comprises: the sharing record of the invoice comprises an invoice category, and the category of the user is judged according to the invoice category.
Preferably, the method further comprises: the invoice sharing record comprises an invoice attribution organization, and when the same user shares the invoices of a plurality of organizations, the user sharing the invoices of the plurality of organizations is an agent billing company.
According to the invention, after a period of sharing, in general, the sharing requirement of the invoice is completed within a period of months, and a large number of sharing records are obtained, so that analysis is performed.
The invention obtains the repeated parts of the user group associated with a large number of invoices through analysis, and can analyze and obtain that the users are staff of the same company. According to the circulation record of the part of the invoice, the terminal point (user) of invoice sharing can be obtained, and the user is the financial staff of the company; if a user of a certain class frequently reimburses the invoice of the accommodation class, the user can be primarily identified as a business person who frequently goes on business with the company; if a user has invoices of a plurality of companies, the financial staff of the user as a proxy company can be obtained.
The invention is further aided with the analysis of invoices or other dimensions of users to form a relatively perfect and accurate user portrait.
As shown in FIG. 2, the unique identification of the invoice and the unique identification of the user are encrypted by an encryption algorithm, so that the safety and transitivity of the data are ensured. The sharing process is stored in a record mode, and the sharing process comprises a source party, a target party and the like, so that a data basis is provided for subsequent data analysis. The invention can analyze and obtain that the users are the users of the same company according to the repeated parts of the user group related to a large number of invoices. The invention continues to analyze on the basis of the last key point to obtain the final target party (user) of the invoices and obtain that the user is the financial staff of the company. When a certain type of users are found to have a large number of invoices of a plurality of companies, the invention can identify the type of users as staff of the accounting company.
According to the method provided by the invention, the sharing process of the invoice is stored, and the related result is obtained through data analysis of different dimensions. The user analysis dimension related to the current invoice is supplemented, the accuracy of the user portrait is improved, convenience and basis are provided for subsequent business development, the user viscosity can be improved to a certain extent, and the possibility of user dislike is reduced.
Fig. 3 is a system configuration diagram for creating a user portrait according to a preferred embodiment of the present invention. As shown in fig. 3, the present invention provides a system for creating a representation of a user, the system comprising:
A first allocation unit 301, configured to allocate a unique user identifier to a user and allocate an unique invoice identifier to an invoice;
The generating unit 302 is configured to generate, when the user shares the invoice, a unique sharing identification identifier through an encryption algorithm based on the unique user identification identifier and the unique invoice identification identifier; and generating a sharing address of the corresponding invoice based on the unique sharing identification.
When a user shares an invoice, the unique invoice identifier, the unique user identifier and the like are generated into the shared unique identifier (aiming at the invoice of the user) through an encryption algorithm. The invention uses the shared unique identifier to generate the shared link.
And the establishing unit 303 is configured to establish a sharing record of the invoice including the sharing address of the invoice. The invention stores the sharing links to generate a sharing record (the source of the record can be empty).
And the access unit 304 is configured to obtain a unique identification of the user and a unique identification of the invoice by resolving the unique sharing identification when the access user initiates access to the invoice according to the sharing address of the invoice. When other users access the link, related data including but not limited to unique invoice identifiers and unique user identifiers are obtained through decryption according to the shared identifiers.
A second allocation unit 305, configured to allocate an access user unique identifier to the access user;
The storage unit 306 is configured to store the unique user identification, the unique invoice identification, and the unique access user identification in the share record of the invoice. The invention stores the decrypted data to generate a sharing record (comprising data of a source party, a target party and the like).
And a portrait unit 307 for portraying the user of the invoice based on the sharing record.
In a preferred method, the image unit 307 is further configured to determine whether the number of times of repeated access to the user recorded in the sharing record reaches a threshold, and when the number of times of repeated access to the user reaches the threshold, the user who reaches the number of times of repeated access is the same organization.
Preferably, the portrait unit 307 is further configured to determine the end user recorded in the sharing record as a financial staff of the institution.
Preferably, the sharing record of the invoice comprises an invoice category; the presentation unit 307 determines the category of the user based on the invoice category.
Preferably, the sharing record of the invoice comprises an invoice attribution mechanism; the portrait unit 307 is used to determine that the user sharing the invoices of a plurality of institutions is a billing agency when the same user shares the invoices of a plurality of institutions.
The invention has been described with reference to a few embodiments. However, as is well known to those skilled in the art, other embodiments than the above disclosed invention are equally possible within the scope of the invention, as defined by the appended patent claims.
Generally, all terms used in the claims are to be interpreted according to their ordinary meaning in the technical field, unless explicitly defined otherwise therein. All references to "a/an/the [ means, component, etc. ]" are to be interpreted openly as referring to at least one instance of said means, component, etc., unless explicitly stated otherwise. The steps of any method disclosed herein do not have to be performed in the exact order disclosed, unless explicitly stated.

Claims (2)

1. A method of creating a user representation, the method comprising:
Distributing a user unique identification mark for the user, and distributing an invoice unique identification mark for the invoice;
when a user shares an invoice, generating a unique sharing identification mark through an encryption algorithm based on the unique user identification mark and the unique invoice identification mark;
Generating a corresponding sharing address of the invoice based on the unique sharing identification;
establishing a sharing record of the invoice comprising the sharing address of the invoice;
The access user initiates access to the invoice according to the sharing address of the invoice, and the unique identification of the invoice are obtained by analyzing the unique sharing identification;
distributing an access user unique identifier for the access user;
storing the unique user identification, the unique invoice identification and the unique access user identification to a sharing record of the invoice;
Based on the sharing record, portrait is carried out on the user of the invoice, and the method comprises the following steps: when the number of times of repeatedly accessing the users recorded in the sharing record reaches a threshold value, judging that the users reaching the threshold value of the number of times of repeatedly accessing are the same mechanism;
Judging the terminal user recorded in the sharing record as a financial staff of the institution;
the sharing record of the invoice comprises an invoice category, and the category of the user is judged according to the invoice category;
The invoice sharing record comprises an invoice attribution mechanism, and when the same user shares the invoices of a plurality of institutions, the user sharing the invoices of the institutions is an agent accounting company.
2. A system for creating a user representation, the system comprising:
the first distribution unit is used for distributing a user unique identification for the user and distributing an invoice unique identification for the invoice;
The generation unit is used for generating a unique sharing identification mark through an encryption algorithm based on the unique user identification mark and the unique invoice identification mark when the user shares the invoice; generating a corresponding sharing address of the invoice based on the unique sharing identification;
the establishing unit is used for establishing a sharing record of the invoice comprising the sharing address of the invoice;
the access unit is used for accessing the user to initiate the access to the invoice according to the sharing address of the invoice, and the unique identification of the invoice are obtained by analyzing the unique sharing identification;
the second allocation unit is used for allocating the unique identification of the access user to the access user;
the storage unit is used for storing the unique user identification, the unique invoice identification and the unique access user identification into the sharing record of the invoice;
The portrait unit is used for portraying the user of the invoice based on the sharing record;
The portrait unit is also used for judging whether the number of times of repeatedly accessing the user recorded in the sharing record reaches a threshold value, and when the number of times of repeatedly accessing the user reaches the threshold value, the users reaching the number of times of repeatedly accessing are the same mechanism;
the portrait unit is also used for judging the end user recorded in the sharing record as a financial staff of the organization;
the sharing record of the invoice comprises an invoice category; the portrait unit judges the category of the user according to the invoice category;
the sharing record of the invoice comprises an invoice attribution mechanism; the portrait unit is used for judging that the user sharing the invoices of the institutions is a billing company when the same user shares the invoices of the institutions.
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