CN112598448A - Dynamic material data processing method, system, computer and readable storage medium - Google Patents
Dynamic material data processing method, system, computer and readable storage medium Download PDFInfo
- Publication number
- CN112598448A CN112598448A CN202011592495.3A CN202011592495A CN112598448A CN 112598448 A CN112598448 A CN 112598448A CN 202011592495 A CN202011592495 A CN 202011592495A CN 112598448 A CN112598448 A CN 112598448A
- Authority
- CN
- China
- Prior art keywords
- library
- sku
- advertisement
- dynamic
- material data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 239000000463 material Substances 0.000 title claims abstract description 457
- 238000003672 processing method Methods 0.000 title claims abstract description 18
- 238000000034 method Methods 0.000 claims abstract description 20
- 238000012545 processing Methods 0.000 claims description 20
- 238000004590 computer program Methods 0.000 claims description 11
- 230000001360 synchronised effect Effects 0.000 claims description 10
- 238000007726 management method Methods 0.000 claims description 5
- 238000005516 engineering process Methods 0.000 description 10
- 238000012937 correction Methods 0.000 description 9
- 238000005457 optimization Methods 0.000 description 9
- 230000010354 integration Effects 0.000 description 6
- 238000010586 diagram Methods 0.000 description 5
- 230000000694 effects Effects 0.000 description 5
- 239000000470 constituent Substances 0.000 description 4
- 230000006870 function Effects 0.000 description 3
- 238000013481 data capture Methods 0.000 description 2
- 238000011161 development Methods 0.000 description 2
- 206010044565 Tremor Diseases 0.000 description 1
- 238000004458 analytical method Methods 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 239000002131 composite material Substances 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 230000014759 maintenance of location Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
- 230000007935 neutral effect Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 238000012360 testing method Methods 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/906—Clustering; Classification
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application relates to a dynamic material data processing method, a system, a computer device and a computer readable storage medium, wherein the dynamic material data processing method comprises the following steps: a material library acquisition step, which is used for capturing material data of the advertisement launched in the whole network through a crawler, and quantifying the material form and/or the material content based on the material data to establish a material library; a step of establishing a material library of the item classes, which is used for acquiring the SKU attribute of the commodity information corresponding to the material data through a dynamic material platform, classifying the material library based on the SKU item class of the SKU attribute to obtain the material library of a plurality of commodity classes, wherein the SKU attribute further comprises: SKU name, SKU class, and SKU specification, or any combination thereof. Through the method and the device, the material and the advertisement putting scheme are adjusted as reference according to the material data of the client outside the brand, and more comprehensive advertisement operation is provided for an advertiser.
Description
Technical Field
The present application relates to the field of advertisement delivery technologies, and in particular, to a method, a system, a computer device, and a computer-readable storage medium for processing dynamic material data.
Background
The latest data of the national market supervision bureau shows that the advertisement industry in 2019 is good overall, and the structures of advertisement operation units and advertisement employees are adjusted to gradually enter a benign development track. In 2019, the overall scale of the Chinese advertising market reaches 8674.28 hundred million yuan, which is increased by 8.54% compared with 2018. The reason is as follows: on the one hand, the popularization and application of innovative technologies such as AI, big data, intelligent delivery and the like not only create a batch of unicorn marketing platforms, but also greatly reduce the threshold of advertisement delivery and widen the space of advertisement market. On the other hand, the advertisement placement amount of the main category in 2019 is kept stable overall. For the advertisement platform, the material is the most important, and an excellent creative material can make the advertisement stand out among numerous merchants, so that advertisers can test what advertisement creation is more favored by customers continuously. When the advertisements are created, a plurality of advertisements are uploaded, each advertisement only changes one element, and then the advertisements are tested by arranging and combining with different audiences, so that the advertisements with good performances are left, and the advertisements with poor performances are paused. Thus, many advertisements need to be created. Different materials of the advertisement delivery platform can cause click retention of users, so the materials are one of key elements directly influencing advertisement delivery.
At present, companies also make AdsDesk neutral third-party advertisement technology platforms, various advertisement platforms and media platforms are all-directionally aggregated, comprehensive, intelligent and efficient advertisement operation flow management is provided for advertisers and agents by means of big data and intelligent analysis and AI intelligent technologies, advertisement putting efficiency is fully improved through various automatic operation and comprehensive monitoring functions, putting cost is efficiently saved, ROI is effectively improved, and carefree intelligent advertisement putting is realized. However, the material library of the third-party advertising technology platform is often separate; the material library and the release management platform system are divided, an effective data integration is not formed, and materials created in the material library need to be synchronized to the release platform; and the system has no automation function, and also needs to manually start the materials for triggering and adjusting synchronization, the material library only accumulates the materials of the brand of the client, and does not have the materials of the brand except the client, and the operation colleagues can make reference according to the materials of other clients.
Disclosure of Invention
The embodiment of the application provides a dynamic material data processing method, a dynamic material data processing system, computer equipment and a computer readable storage medium, so that more comprehensive advertisement material data operation is realized, an automatic dynamic advertisement putting scheme is provided, and the advertisement putting efficiency is improved.
In a first aspect, an embodiment of the present application provides a method for processing dynamic material data, including:
a material library acquisition step, which is used for capturing material data of the advertisement launched in the whole network through a crawler, and quantifying the material form and/or the material content based on the material data to establish a material library; by way of example and not limitation, the material is in the form of pictures and/or videos, and the material content further includes: one or any combination of the material name, the material file and the material description note; optionally, the material data also includes a material click amount, a material exposure amount and a material cost, and the ranking of the material click amount and the material exposure amount can be selected in the crawler capturing process to selectively capture a higher ranking material to establish a material library, and further, the material content can be screened through the material cost.
And establishing a material library of the product classes, namely acquiring a SKU attribute of the commodity information corresponding to the material data through a dynamic material platform, and classifying the material library based on the SKU product class of the SKU attribute to obtain the material library of a plurality of commodity products. Wherein the SKU (Stock Keeping Unit) attribute further comprises: SKU name, SKU class, and SKU specification, or any combination thereof. Specifically, the material library of the commodity class is stored in a material map form.
Through the steps, the material data from the whole network is obtained to construct the database, and the material data of the client and the materials except the client brand are accumulated, so that the material and the advertisement putting scheme are adjusted by taking the material data except the client brand as a reference, and more comprehensive advertisement operation is provided for an advertiser.
In some embodiments, the method for processing dynamic material data further comprises:
and an automatic advertisement putting step, which is used for analyzing and automatically calculating an advertisement putting overall image formed by a plurality of materials and the quantity of the materials required by the advertisement putting overall image through the dynamic material platform according to the SKU attribute to obtain an advertisement putting scheme, wherein the automatic material setting is controlled to be started or stopped based on the dynamic material platform, the automatic advertisement putting step is automatically executed by the dynamic material platform when the automatic material setting is started, and the material combination and splicing are carried out on the advertisement putting overall image according to the material form, the material file and the material size to obtain the advertisement putting overall image.
Through the steps, the material library and the automatic advertisement delivery are integrated based on the dynamic material platform, effective data integration is formed, and the material of the material library is supported to be automatically subjected to advertisement delivery.
In some of these embodiments, the automatic advertisement placement step further comprises:
and the automatic reference step is used for collecting and analyzing the material click rate, the material exposure and the material cost of the launched material, calculating the material click rate of the launched material according to the material click rate and the material exposure, marking the material with the highest material click rate, material exposure and/or material click rate as a primary material, and the primary material is used for automatic reference and repeated use when calculating the whole advertisement launching image. Wherein the primary material can be modified manually.
Through the steps, manual correction and automatic optimization are effectively coordinated, and the optimal constituent materials of the delivered advertisements are recorded and automatically referred, so that the advertisement delivery effect is effectively improved. In addition, human intervention and correction adjustment can be performed on the basis of the automatic optimization technology.
In some embodiments, the step of creating the class material library further comprises:
and a step of updating the material library of the product class, which is used for capturing material data through a preset SKU attribute, material configuration and synchronous configuration and updating the material data to the material library of the corresponding product class according to the SKU attribute, wherein the material configuration further comprises the following steps: the method comprises the following steps of (1) arranging and setting materials, clicking amount of the materials, exposure of the materials and clicking rate of the materials or any combination of the exposure and the clicking rate of the materials; the synchronization configuration further comprises: the synchronization time, the synchronization period, the synchronization frequency and the automatic setting are one or any combination thereof.
In a second aspect, an embodiment of the present application provides a dynamic material data processing system, including:
the system comprises a material library acquisition module, a database acquisition module and a database management module, wherein the material library acquisition module is used for capturing material data of the advertisement launched in the whole network through a crawler, quantizing the material form and/or the material content of the material data and establishing a material library; by way of example and not limitation, the material is in the form of pictures and/or videos, and the material content further includes: one or any combination of the material name, the material file and the material description note; optionally, the material data also includes a material click amount, a material exposure amount and a material cost, and the ranking of the material click amount and the material exposure amount can be selected in the crawler capturing process to selectively capture a higher ranking material to establish a material library, and further, the material content can be screened through the material cost.
And the item material library establishing module is used for acquiring the SKU attribute of the commodity information corresponding to the material data through a dynamic material platform, and classifying the material library based on the SKU item class of the SKU attribute to obtain the material libraries of a plurality of commodity items. Wherein the SKU attributes further comprise: SKU name, SKU class, and SKU specification, or any combination thereof. Specifically, the material library of the commodity class is stored in a material map form.
Through the modules, the material data from the whole network is acquired to construct a database, and the material data of the client and other brands are accumulated, so that the material and the advertisement putting scheme are adjusted as references according to the material data of the client and other brands, and more comprehensive advertisement operation is provided for advertisers.
In some of these embodiments, the dynamic material data processing system further comprises:
and the automatic advertisement putting module is used for analyzing and automatically calculating an advertisement putting overall image formed by a plurality of materials and the quantity of the materials required by the advertisement putting overall image according to the SKU attributes through the dynamic material platform to obtain an advertisement putting scheme, wherein the automatic material setting is controlled to be started or stopped based on the dynamic material platform, the automatic advertisement putting module is automatically executed by the dynamic material platform when the automatic material setting is started, and the material combination and splicing are carried out on the advertisement putting overall image according to the material form, the material file and the material size to obtain the advertisement putting overall image.
Through the module, the material library and automatic advertisement delivery are integrated based on the dynamic material platform, effective data integration is formed, and advertisement delivery of the materials in the material library is supported.
In some of these embodiments, the automatic advertisement delivery module further comprises:
and the automatic reference module is used for collecting and analyzing the material click rate, the material exposure and the material cost of the launched material, calculating the material click rate of the launched material according to the material click rate and the material exposure, marking the material with the highest material click rate, material exposure and/or material click rate as a primary material, and the primary material is used for automatic reference and repeated use when calculating the whole advertisement launching image. Wherein the primary material can be modified manually.
Through the module, manual correction and automatic optimization are effectively coordinated, and the optimal composition material of the delivered advertisement is recorded and automatically referred, so that the advertisement delivery effect is effectively improved. In addition, human intervention and correction adjustment can be performed on the basis of the automatic optimization technology.
In some embodiments, the class material library creating module further comprises:
the article class material library updating module is used for capturing material data through a preset SKU attribute, material configuration and synchronous configuration and updating the material data to a material library of a corresponding article class according to the SKU attribute, wherein the material configuration further comprises: the method comprises the following steps of (1) arranging and setting materials, clicking amount of the materials, exposure of the materials and clicking rate of the materials or any combination of the exposure and the clicking rate of the materials; the synchronization configuration further comprises: the synchronization time, the synchronization period, the synchronization frequency and the automatic setting are one or any combination thereof.
In a third aspect, an embodiment of the present application provides a computer device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and when the processor executes the computer program, the processor implements the dynamic material data processing method according to the first aspect.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the dynamic material data processing method according to the first aspect.
Compared with the related technology, the dynamic material data processing method, the system, the computer equipment and the computer readable storage medium provided by the embodiment of the application adjust the material and the advertisement putting scheme according to the full-network material data as a reference, so that more comprehensive advertisement operation is provided for an advertiser;
integrating a material library and automatic advertisement delivery based on the dynamic material platform to form effective data integration and support self advertisement delivery of materials in the material library;
manual correction and automatic optimization are effectively coordinated, and the advertisement putting effect is effectively improved by recording the optimal constituent materials of the put advertisements and automatically referring.
The details of one or more embodiments of the application are set forth in the accompanying drawings and the description below to provide a more thorough understanding of the application.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a flow chart of a method of dynamic material data processing according to an embodiment of the present application;
fig. 2 is a block diagram showing the configuration of a moving picture data processing system according to an embodiment of the present application.
Description of the drawings:
1. a material library acquisition module; 2. a category material library establishing module; 3. an automatic advertisement delivery module;
201. a class material library updating module; 301. and an automatic reference module.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described and illustrated below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments provided in the present application without any inventive step are within the scope of protection of the present application.
It is obvious that the drawings in the following description are only examples or embodiments of the present application, and that it is also possible for a person skilled in the art to apply the present application to other similar contexts on the basis of these drawings without inventive effort. Moreover, it should be appreciated that in the development of any such actual implementation, as in any engineering or design project, numerous implementation-specific decisions must be made to achieve the developers' specific goals, such as compliance with system-related and business-related constraints, which may vary from one implementation to another.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the specification. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of ordinary skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments without conflict.
Unless defined otherwise, technical or scientific terms referred to herein shall have the ordinary meaning as understood by those of ordinary skill in the art to which this application belongs. Reference to "a," "an," "the," and similar words throughout this application are not to be construed as limiting in number, and may refer to the singular or the plural. The present application is directed to the use of the terms "including," "comprising," "having," and any variations thereof, which are intended to cover non-exclusive inclusions; for example, a process, method, system, article, or apparatus that comprises a list of steps or modules (elements) is not limited to the listed steps or elements, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus. Reference to "connected," "coupled," and the like in this application is not intended to be limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. The term "plurality" as referred to herein means two or more. "and/or" describes an association relationship of associated objects, meaning that three relationships may exist, for example, "A and/or B" may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. Reference herein to the terms "first," "second," "third," and the like, are merely to distinguish similar objects and do not denote a particular ordering for the objects.
The embodiment provides a dynamic material data processing method. Fig. 1 is a flowchart of a dynamic material data processing method according to an embodiment of the present application, and as shown in fig. 1, the flowchart includes the steps of:
a material library acquisition step S1, which is used for capturing material data of the advertisement delivered in the whole network through a crawler, and quantifying the material form and/or the material content of the material data to establish a material library; by way of example and not limitation, material data for full-web advertisements comes from Taobao, Jingdong or tremble platforms; the material is in the form of pictures and/or videos, and the material content further comprises: one or any combination of the material name, the material file and the material description note; optionally, the material data also comprises a material click amount, a material exposure amount and a material cost, the ranking of the material click amount and the material exposure amount can be selected in the crawler capturing process, and the higher ranked materials can be selectively captured to establish a material library, and further, the material content can be screened through the material cost.
A step S2 of establishing a material library of product categories, which is to obtain SKU attributes of the commodity information corresponding to the material data through a dynamic material platform, and classify the material library based on the SKU product categories of the SKU attributes to obtain a material library of multiple product categories. Wherein the SKU attributes further include: SKU name, SKU class, and SKU specification, or any combination thereof. Specifically, the material library of the commodity class is stored in a material map form.
Through the steps, the material data from the whole network is obtained to construct the database, and the material data of the client and the materials except the client brand are accumulated, so that the material and the advertisement putting scheme are adjusted by taking the material data except the client brand as a reference, and more comprehensive advertisement operation is provided for an advertiser.
In some embodiments, the method for processing dynamic material data further comprises:
and an automatic advertisement putting step S3, which is used for analyzing and automatically calculating an advertisement putting overall image consisting of a plurality of materials and the quantity of the materials required by the advertisement putting overall image according to the SKU attributes through the dynamic material platform to obtain an advertisement putting scheme, wherein the automatic material setting is controlled to be started or stopped based on the dynamic material platform, the dynamic material platform automatically executes the automatic advertisement putting step S3 when the automatic material setting is started, and the advertisement putting overall image is obtained by material combination and splicing according to the material form, the material file and the sizes of the materials.
Through the steps, the material library and the automatic advertisement delivery are integrated based on the dynamic material platform, effective data integration is formed, and the material of the material library is supported to be automatically subjected to advertisement delivery.
In some of these embodiments, the automatic advertisement placing step S3 further includes:
and an automatic reference step S301, which is used for collecting and analyzing the material click rate, the material exposure and the material cost of the launched material, calculating the material click rate of the launched material according to the material click rate and the material exposure, marking the material with the highest material click rate, material exposure and/or material click rate as a primary material, and automatically referring and reusing the primary material when calculating the whole advertisement launching image. Wherein, the first-level material can be corrected manually.
Through the steps, manual correction and automatic optimization are effectively coordinated, and the optimal constituent materials of the delivered advertisements are recorded and automatically referred, so that the advertisement delivery effect is effectively improved. In addition, human intervention and correction adjustment can be performed on the basis of the automatic optimization technology.
In some of these embodiments, the step of creating the class material library S2 further comprises:
a step S201 of updating the material library of the product categories, configured to capture material data through a preset SKU attribute, material configuration, and synchronous configuration, and update the material data to the material library of the corresponding product categories according to the SKU attribute, where the material configuration further includes: the method comprises the following steps of (1) arranging and setting materials, clicking amount of the materials, exposure of the materials and clicking rate of the materials or any combination of the exposure and the clicking rate of the materials; the synchronization configuration further comprises: the synchronization time, the synchronization period, the synchronization frequency and the automatic setting are one or any combination thereof. Optionally, material contents with higher exposure, click rate and/or click rate of the same SKU class are captured, and the material contents are updated to the material library corresponding to the commodity class. In addition, based on the step of updating the class material library, if the material data capture is not performed through the preset SKU attribute, material configuration and synchronous configuration, the material update prompt can be sent to the user object through message prompting, for example, the user object which is particularly responsible for advertisement operation, so that the user object can update the material conveniently.
It should be noted that the steps illustrated in the above-described flow diagrams or in the flow diagrams of the figures may be performed in a computer system, such as a set of computer-executable instructions, and that, although a logical order is illustrated in the flow diagrams, in some cases, the steps illustrated or described may be performed in an order different than here.
The present embodiment further provides a dynamic material data processing system, which is used to implement the foregoing embodiments and preferred embodiments, and the description of the system is omitted here. As used hereinafter, the terms "module," "unit," "subunit," and the like may implement a combination of software and/or hardware for a predetermined function. While the system described in the embodiments below is preferably implemented in software, implementations in hardware, or a combination of software and hardware are also possible and contemplated.
Fig. 2 is a block diagram of a moving picture material data processing system according to an embodiment of the present application, and referring to fig. 2, the system includes:
the system comprises a material library acquisition module 1, a database acquisition module and a database management module, wherein the material library acquisition module is used for capturing material data of the advertisement launched in the whole network through a crawler, quantizing the material form and/or the material content of the material data and establishing a material library; by way of example and not limitation, the material is in the form of pictures and/or video, and the material content further includes: one or any combination of the material name, the material file and the material description note; optionally, the material data also comprises a material click amount, a material exposure amount and a material cost, the ranking of the material click amount and the material exposure amount can be selected in the crawler capturing process, and the higher ranked materials can be selectively captured to establish a material library, and further, the material content can be screened through the material cost.
And the item material library establishing module 2 is used for acquiring the SKU attribute of the commodity information corresponding to the material data through a dynamic material platform, and classifying the material library based on the SKU item class of the SKU attribute to obtain the material libraries of a plurality of commodity classes. Wherein the SKU attributes further include: SKU name, SKU class, and SKU specification, or any combination thereof. Specifically, the material library of the commodity category is stored in a material map form, wherein the item material library establishing module 2 further comprises: the item class material library updating module 201 is configured to capture material data through a preset SKU attribute, material configuration and synchronous configuration, and update the material data to a material library of a corresponding commodity item class according to the SKU attribute, where the material configuration further includes: the method comprises the following steps of (1) arranging and setting materials, clicking amount of the materials, exposure of the materials and clicking rate of the materials or any combination of the exposure and the clicking rate of the materials; the synchronization configuration further comprises: the synchronization time, the synchronization period, the synchronization frequency and the automatic setting are one or any combination thereof. Optionally, material contents with higher exposure, click rate and/or click rate of the same SKU class are captured, and the material contents are updated to the material library corresponding to the commodity class. In addition, based on the step of updating the class material library, if the material data capture is not performed through the preset SKU attribute, material configuration and synchronous configuration, the material update prompt can be sent to the user object through message prompting, for example, the user object which is particularly responsible for advertisement operation, so that the user object can update the material conveniently.
And the automatic advertisement delivery module 3 is used for analyzing and automatically calculating an advertisement delivery overall image formed by a plurality of materials and the quantity of the materials required by the advertisement delivery overall image according to the SKU attributes through the dynamic material platform to obtain an advertisement delivery scheme, wherein the automatic material setting is started or stopped based on the dynamic material platform control, the dynamic material platform automatically executes the automatic advertisement delivery module when the automatic material setting is started, and the advertisement delivery overall image is obtained by material combination and splicing according to the material form, the material file and the material size. Wherein, the automatic advertisement putting module 3 further comprises: the automatic reference module 301 is configured to collect and analyze a material click rate, a material exposure amount, and a material cost of the delivered material, calculate a material click rate of the delivered material according to the material click rate and the material exposure amount, and mark the material with the highest material click rate, the highest material exposure amount, and/or the highest material click rate as a primary material, where the primary material is used for automatic reference and reuse when calculating an advertisement delivery whole image. Specifically, the primary material can be modified manually.
Through the modules, the material data from the whole network is acquired to construct a database, and the self brands of the customers and the material data except the self brands are accumulated, so that the material and the advertisement putting scheme are adjusted by taking the material data except the self brands as references, and more comprehensive advertisement operation is provided for advertisers; integrating a material library and automatic advertisement delivery based on a dynamic material platform to form effective data integration and support self advertisement delivery of materials in the material library; manual correction and automatic optimization are effectively coordinated, and the advertisement putting effect is effectively improved by recording the optimal constituent materials of the put advertisements and automatically referring. In addition, human intervention and correction adjustment can be performed on the basis of the automatic optimization technology.
The above modules may be functional modules or program modules, and may be implemented by software or hardware. For a module implemented by hardware, the modules may be located in the same processor; or the modules can be respectively positioned in different processors in any combination.
In addition, the dynamic material data processing method described in the embodiment of the present application with reference to fig. 1 may be implemented by a computer device. The computer device may include a processor and a memory storing computer program instructions.
In particular, the processor may include a Central Processing Unit (CPU), or A Specific Integrated Circuit (ASIC), or may be configured to implement one or more Integrated circuits of the embodiments of the present Application.
The memory may include, among other things, mass storage for data or instructions. By way of example, and not limitation, memory may include a Hard Disk Drive (Hard Disk Drive, abbreviated to HDD), a floppy Disk Drive, a Solid State Drive (SSD), flash memory, an optical Disk, a magneto-optical Disk, tape, or a Universal Serial Bus (USB) Drive or a combination of two or more of these. The memory may include removable or non-removable (or fixed) media, where appropriate. The memory may be internal or external to the data processing apparatus, where appropriate. In a particular embodiment, the memory is a Non-Volatile (Non-Volatile) memory. In particular embodiments, the Memory includes Read-Only Memory (ROM) and Random Access Memory (RAM). The ROM may be mask-programmed ROM, Programmable ROM (PROM), Erasable PROM (EPROM), Electrically Erasable PROM (EEPROM), Electrically rewritable ROM (earrom), or FLASH Memory (FLASH), or a combination of two or more of these, where appropriate. The RAM may be a Static Random-Access Memory (SRAM) or a Dynamic Random-Access Memory (DRAM), where the DRAM may be a Fast Page Mode Dynamic Random-Access Memory (FPMDRAM), an Extended data output Dynamic Random-Access Memory (EDODRAM), a Synchronous Dynamic Random-Access Memory (SDRAM), and the like.
The memory may be used to store or cache various data files for processing and/or communication use, as well as possibly computer program instructions for execution by the processor.
The processor realizes any one of the above-described dynamic material data processing methods in the above-described embodiments by reading and executing computer program instructions stored in the memory.
In addition, in combination with the dynamic material data processing method in the foregoing embodiment, the embodiment of the present application may provide a computer-readable storage medium to implement. The computer readable storage medium having stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement any of the dynamic material data processing methods of the above embodiments.
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A method for processing dynamic material data, comprising:
a material library acquisition step, which is used for capturing material data of the advertisement launched in the whole network through a crawler, and quantifying the material form and/or the material content based on the material data to establish a material library;
and establishing a material library of the product classes, namely acquiring a SKU attribute of the commodity information corresponding to the material data through a dynamic material platform, and classifying the material library based on the SKU product class of the SKU attribute to obtain the material library of a plurality of commodity products.
2. The moving material data processing method according to claim 1, further comprising:
and an automatic advertisement putting step, namely analyzing and automatically calculating an advertisement putting overall image consisting of a plurality of materials and the quantity of the materials required by the advertisement putting overall image through the dynamic material platform according to the SKU attribute to obtain an advertisement putting scheme.
3. The moving material data processing method as claimed in claim 2, wherein said automatic advertisement putting step further comprises:
and the automatic reference step is used for collecting and analyzing the material click rate, the material exposure and the material cost of the launched material, calculating the material click rate of the launched material according to the material click rate and the material exposure, marking the material with the highest material click rate, material exposure and/or material click rate as a primary material, and the primary material is used for automatic reference and repeated use when calculating the whole advertisement launching image.
4. The method for processing moving material data according to claim 1 or 3, wherein said step of creating a class material library further comprises:
and updating the material database of the product class, namely capturing material data through a preset SKU attribute, material configuration and synchronous configuration, and updating the material database of the corresponding commodity class according to the SKU attribute.
5. A dynamic material data processing system, comprising:
the system comprises a material library acquisition module, a database acquisition module and a database management module, wherein the material library acquisition module is used for capturing material data of the advertisement launched in the whole network through a crawler, quantizing the material form and/or the material content of the material data and establishing a material library;
and the item material library establishing module is used for acquiring the SKU attribute of the commodity information corresponding to the material data through a dynamic material platform, and classifying the material library based on the SKU item class of the SKU attribute to obtain the material libraries of a plurality of commodity items.
6. The moving material data processing system according to claim 5, further comprising:
and the automatic advertisement putting module is used for analyzing and automatically calculating an advertisement putting overall image consisting of a plurality of materials and the quantity of the materials required by the advertisement putting overall image through the dynamic material platform according to the SKU attribute to obtain an advertisement putting scheme.
7. The dynamic material data processing system as claimed in claim 6, wherein said automatic advertisement delivery module further comprises:
and the automatic reference module is used for collecting and analyzing the material click rate, the material exposure and the material cost of the launched material, calculating the material click rate of the launched material according to the material click rate and the material exposure, marking the material with the highest material click rate, material exposure and/or material click rate as a primary material, and the primary material is used for automatic reference and repeated use when calculating the whole advertisement launching image.
8. The dynamic material data processing system of claim 5 or 7, wherein the class material library building module further comprises:
and the class material base updating module is used for capturing material data through a preset SKU attribute, material configuration and synchronous configuration and updating the material base corresponding to the commodity class according to the SKU attribute.
9. A computer device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the dynamic material data processing method according to any one of claims 1 to 4 when executing the computer program.
10. A computer-readable storage medium on which a computer program is stored, characterized in that the program, when executed by a processor, implements the moving picture data processing method according to any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011592495.3A CN112598448A (en) | 2020-12-29 | 2020-12-29 | Dynamic material data processing method, system, computer and readable storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011592495.3A CN112598448A (en) | 2020-12-29 | 2020-12-29 | Dynamic material data processing method, system, computer and readable storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN112598448A true CN112598448A (en) | 2021-04-02 |
Family
ID=75203358
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202011592495.3A Pending CN112598448A (en) | 2020-12-29 | 2020-12-29 | Dynamic material data processing method, system, computer and readable storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112598448A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113743281A (en) * | 2021-08-30 | 2021-12-03 | 上海明略人工智能(集团)有限公司 | Program advertisement material identification method, system, computer device and storage medium |
| CN113837641A (en) * | 2021-09-30 | 2021-12-24 | 商派软件有限公司 | Commodity material management method, server, and computer-readable medium |
| CN114299196A (en) * | 2021-12-30 | 2022-04-08 | 中国电信股份有限公司 | Poster automatic generation method and system, storage medium and terminal equipment |
Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20120075541A (en) * | 2010-11-23 | 2012-07-09 | 엔에이치엔비즈니스플랫폼 주식회사 | Advertisement service system and the method thereof |
| CN107256501A (en) * | 2017-07-14 | 2017-10-17 | 环球智达科技（北京）有限公司 | A kind of advertisement placement method |
| CN108694602A (en) * | 2017-04-11 | 2018-10-23 | 阿里巴巴集团控股有限公司 | Promotional literature generation method and device |
| CN109598527A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | Analysis of advertising results method and device |
| CN110288375A (en) * | 2019-05-23 | 2019-09-27 | 北京鑫宇创世科技有限公司 | A kind of ad material confidence level determines method and device |
| CN110673833A (en) * | 2019-09-23 | 2020-01-10 | 恩亿科(北京)数据科技有限公司 | Information management system and advertisement putting platform applied to programmed advertisement putting |
| CN110889883A (en) * | 2019-11-29 | 2020-03-17 | 焦点科技股份有限公司 | Self-adaptive intelligent banner advertisement picture generation method and system |
| CN111652647A (en) * | 2020-06-03 | 2020-09-11 | 广州市丰申网络科技有限公司 | Method, system, device and storage medium for automatically uploading advertisement |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN111882362A (en) * | 2020-07-31 | 2020-11-03 | 苏州云开网络科技有限公司 | Artificial intelligence advertisement delivery system based on 5G communication network |
-
2020
- 2020-12-29 CN CN202011592495.3A patent/CN112598448A/en active Pending
Patent Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20120075541A (en) * | 2010-11-23 | 2012-07-09 | 엔에이치엔비즈니스플랫폼 주식회사 | Advertisement service system and the method thereof |
| CN108694602A (en) * | 2017-04-11 | 2018-10-23 | 阿里巴巴集团控股有限公司 | Promotional literature generation method and device |
| CN107256501A (en) * | 2017-07-14 | 2017-10-17 | 环球智达科技（北京）有限公司 | A kind of advertisement placement method |
| CN109598527A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | Analysis of advertising results method and device |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN110288375A (en) * | 2019-05-23 | 2019-09-27 | 北京鑫宇创世科技有限公司 | A kind of ad material confidence level determines method and device |
| CN110673833A (en) * | 2019-09-23 | 2020-01-10 | 恩亿科(北京)数据科技有限公司 | Information management system and advertisement putting platform applied to programmed advertisement putting |
| CN110889883A (en) * | 2019-11-29 | 2020-03-17 | 焦点科技股份有限公司 | Self-adaptive intelligent banner advertisement picture generation method and system |
| CN111652647A (en) * | 2020-06-03 | 2020-09-11 | 广州市丰申网络科技有限公司 | Method, system, device and storage medium for automatically uploading advertisement |
| CN111882362A (en) * | 2020-07-31 | 2020-11-03 | 苏州云开网络科技有限公司 | Artificial intelligence advertisement delivery system based on 5G communication network |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113743281A (en) * | 2021-08-30 | 2021-12-03 | 上海明略人工智能(集团)有限公司 | Program advertisement material identification method, system, computer device and storage medium |
| CN113837641A (en) * | 2021-09-30 | 2021-12-24 | 商派软件有限公司 | Commodity material management method, server, and computer-readable medium |
| CN114299196A (en) * | 2021-12-30 | 2022-04-08 | 中国电信股份有限公司 | Poster automatic generation method and system, storage medium and terminal equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN112598448A (en) | Dynamic material data processing method, system, computer and readable storage medium | |
| US10108626B2 (en) | Proactively clearing digital storage | |
| CN102289484B (en) | Method for scanning multimedia files of storage equipment based on android system | |
| CN101373471B (en) | Method and related display device for displaying pictures in digital picture slide show | |
| US20160110355A1 (en) | Automated image organization techniques | |
| CN104834713A (en) | Method and system for storing and transmitting image data of terminal equipment | |
| JP6168996B2 (en) | Content control method, content control apparatus, and program | |
| US8836811B2 (en) | Content storage management in cameras | |
| CN107577711B (en) | Method and device for caching pictures | |
| CN103873575B (en) | The method and apparatus of application operating is carried out based on wifi user interfaces | |
| US9113173B2 (en) | Data processing device and data processing method which compresses image data | |
| CN105183829A (en) | Picture classification method and device | |
| US20150215399A1 (en) | Terminal and server performing data synchronization | |
| CN110166790B (en) | Live photo broadcasting system with face recognition function and method thereof | |
| US20120307078A1 (en) | Automatic sharing and replacement of content based on network connectivity | |
| CN106131116A (en) | Sharing and memory management method and system of a kind of multimedia document | |
| CN106933702A (en) | A kind of method of intelligent terminal storage space management, device and intelligent terminal | |
| CN106899630B (en) | Thumbnail display method and device for pictures in network disk | |
| CN104981753B (en) | Method and apparatus for content manipulation | |
| US20140379704A1 (en) | Method, Apparatus and Computer Program Product for Management of Media Files | |
| US20150227556A1 (en) | Information terminal device and storage service use method | |
| CN111222065A (en) | Information display method and device, electronic equipment and medium | |
| CN112433779B (en) | Application site preloading method, device and storage medium based on ERP system | |
| WO2022158281A1 (en) | Information processing device and method, and program | |
| US20230359664A1 (en) | System and method for aggregating, tagging and distributing unstructured data as structured data in real time |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |