CN112598440A - Activity management method and related device - Google Patents
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Abstract
The embodiment of the application discloses an activity management method and a related device, which are applied to a server and comprise the following steps: after a code scanning instruction of a target client terminal aiming at a preset two-dimensional code is received, acquiring first position information of the target client terminal, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities; determining whether the target client is a valid client or not according to the first position information of the target client terminal; and if so, sending a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal. The method and the device for processing the house-purchasing activity are beneficial to judging whether the client who scans the code and participates in the house-purchasing activity is an effective client or not, and therefore user stickiness between an enterprise and the client is improved.
Description
Technical Field
The application relates to the technical field of real estate digital marketing, in particular to an activity management method and a related device.
Background
With the increasingly fierce competition of the real estate industry, the traditional methods for acquiring the information of the buildings such as the building books and banners cannot meet the requirements of house buyers, and the digital marketing of the real estate is produced in order to meet the requirement that the house buyers want to know the information of the buildings more intuitively, conveniently and comprehensively. In the digital marketing scene of real estate, in order to attract customers to know the real estate information and buy real estate, some online and offline activities are often promoted, some rewards are set for the customers participating in the activities, in order to improve the stickiness of the customers, the pure behavior of weeding wool is avoided, the activities are ensured to be effective for enterprises, and whether the customers participating in the activities meet participation conditions or not is judged to be effective customers or not.
Disclosure of Invention
The embodiment of the application provides an activity management method and a related device, which are beneficial to judging whether a customer scanning codes to participate in house purchasing activities is an effective customer or not, so that the user stickiness between an enterprise and the customer is improved, and the occurrence of wool pulling behavior is avoided.
In a first aspect, an embodiment of the present application provides an activity management method, which is applied to a server, and the method includes:
after a code scanning instruction of a target client terminal aiming at a preset two-dimensional code is received, acquiring first position information of the target client terminal, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities;
determining whether the target client is a valid client or not according to the first position information of the target client terminal;
and if so, sending a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal.
In a second aspect, an embodiment of the present application provides an activity management apparatus applied to a server, the activity management apparatus including a processing unit and a communication unit, wherein,
the processing unit is used for acquiring first position information of a target client terminal after receiving a code scanning instruction of the target client terminal aiming at a preset two-dimensional code, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities; and the first position information is used for determining whether the target client is a valid client or not according to the first position information of the target client terminal; and if so, sending a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal.
In a third aspect, an embodiment of the present application provides a server, including a controller, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the controller, and the program includes instructions for executing steps in any method of the first aspect of the embodiment of the present application.
In a fourth aspect, the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program makes a computer perform part or all of the steps described in any one of the methods of the first aspect of the present application.
In a fifth aspect, the present application provides a computer program product, wherein the computer program product includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to perform some or all of the steps as described in any one of the methods of the first aspect of the embodiments of the present application. The computer program product may be a software installation package.
It can be seen that, in the embodiment of the present application, a server first obtains first location information of a target client terminal after receiving a code scanning instruction of the target client terminal for a preset two-dimensional code, where the preset two-dimensional code is associated with a target house purchasing activity set by a house enterprise, and the code scanning instruction is used to request to participate in the target house purchasing activity, and then, according to the first location information of the target client terminal, determines whether the target client is an effective client, and finally, if so, sends a notification message allowing the target client to participate in the target house purchasing activity to the target client terminal. The target client is determined to be the valid client according to the position information of the target client, and the target client is allowed to participate in the target house-buying activity after the target client is determined to be the valid client, so that whether the code-scanning client is the valid client of a business or not can be judged, the quality of the client participating in the house-buying activity is improved, and the occurrence of wool pulling behavior is avoided.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of an activation management method according to an embodiment of the present application;
FIG. 2 is a flow chart illustrating another activity management method provided by an embodiment of the present application;
fig. 3 is a schematic structural diagram of a server provided in an embodiment of the present application;
fig. 4 is a block diagram of functional units of an activity management device according to an embodiment of the present disclosure.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
The following describes embodiments of the present application in detail.
Referring to fig. 1, fig. 1 is a flowchart illustrating an activity management method applied to a server according to an embodiment of the present application. As shown in the figure, the activity management method includes:
s101, after receiving a code scanning instruction of a target client terminal aiming at a preset two-dimensional code, the server acquires first position information of the target client terminal, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities.
The application provides an activity management method which can judge whether a customer who scans codes to participate in the activity is an effective customer of the real estate enterprise or not in order to help the real estate enterprise to screen out a customer group with a purchase intention more efficiently and prevent the customer from pure wool removal behavior.
The house enterprise is provided with different two-dimensional codes aiming at different marketing activities, a client participates in the activities by scanning the codes, but whether the client is an effective client or not and whether the client has the qualification of participating in the activities needs to be judged, and the judgment standard can be that whether the client really wants to know the house and floor information pushed out in the activities, whether the client has purchase intention and the like. Firstly, a target client sends a code scanning instruction to a server of a house enterprise after scanning a code preset two-dimensional code through a target client terminal, the code scanning instruction is used for requesting participation in target house purchasing activities, the target house purchasing activities are determined according to the scanned preset two-dimensional code, and the server can obtain first position information of the target client after receiving the code scanning instruction.
S102, the server determines whether the target client is a valid client according to the first position information of the target client terminal.
In one possible example, the first location information includes first longitude information and first latitude information of a location where the target customer is currently located; the determining whether the target client is a valid client according to the first location information of the target client includes:
determining whether the longitude of the position of the target client is within a preset longitude range of the real estate enterprise according to the first longitude information;
if yes, determining whether the latitude of the position of the target customer is within a preset latitude range of the house enterprise or not according to the first latitude information;
if so, acquiring the activity site of the target house purchasing activity;
acquiring second longitude information and second latitude information of the activity place;
calculating a target effective distance between the position of the target client and the activity place according to the first longitude information, the first latitude information, the second longitude information and the second latitude information;
and determining whether the target customer is a valid customer according to the target valid distance.
When determining whether the target client is a valid client according to the first position information of the target client, determining whether the longitude of the position of the target client is within a preset longitude range of the real estate enterprise according to the first longitude information, and if so, further judging whether the micro information of the position of the target client is within the preset latitude range of the real estate enterprise according to the first latitude information.
For example, because various house purchasing activities which are released by the house enterprises for marketing the house comprise online activities and offline activities, for the online house purchasing activities, clients in the same city and different cities can participate, but the probability of purchasing the house by the clients in the different cities is lower, when the name of the participating activities is limited, in order to enable the clients with house purchasing possibility to participate in the activities, the preset longitude range and the preset latitude range can be set according to the city where the house enterprises are located. For example, for an offline house-purchasing activity, the distance between a client who wants to participate in the target activity and a property released by the target house-purchasing activity may be limited, a preset longitude range and a preset latitude range may be set according to the position of the property released by the target house-purchasing activity, and when the target client is within the range, it indicates that the distance between the target client and the property is not long, and the target client may reach the position of the property to participate in the offline house-purchasing activity.
The activity site of the online activity can be, for example, a preset area of a house enterprise, or the same city as a building, and the activity site of the offline activity can be, for example, associated with the position of a specific building, or the position of the activity establishment, so that the second longitude information and the second latitude information of the activity site can be obtained, and according to the first longitude information, the first latitude information, the second longitude information and the second latitude information, the target effective distance between the position of the target client and the activity site can be calculated, so that whether the target client is an effective client or not can be determined according to the target effective distance.
As can be seen, in this example, by obtaining the first longitude information and the first latitude information of the location where the target client is located, and obtaining the second longitude information and the second latitude information of the activity location of the target house purchasing activity, the target effective distance between the target client and the activity location may be calculated, and whether the target client is an effective client of the enterprise may be determined according to the target effective distance.
In one possible example, the calculating a target effective distance between the location of the target customer and the activity location according to the first longitude information, the first latitude information, the second longitude information, and the second latitude information includes:
calculating a first sine value corresponding to the first latitude information and a second sine value corresponding to the second latitude information;
calculating a first cosine value corresponding to the first latitude information and a second cosine value corresponding to the second latitude information;
calculating a longitude difference between the first longitude information and the second longitude information;
and substituting the first sine value, the second sine value, the first cosine value, the second cosine value and the longitude difference into a preset distance formula to obtain the target effective distance.
When the target effective distance between the position of the target client and the activity place is calculated according to the first longitude information, the first latitude information, the second longitude information and the second latitude information, specifically, a first sine value corresponding to the first latitude information and a second sine value corresponding to the second latitude information are calculated, a first cosine value corresponding to the first latitude information and a second cosine value corresponding to the second latitude information are calculated, a longitude difference between the first longitude information and the second longitude information is calculated, and the first sine value, the second sine value, the first cosine value, the second cosine value and the longitude difference are brought into a preset distance formula to obtain the target effective distance, wherein the preset formula is as follows:
S＝R×arccos[cosβ1cosβ2cos(α1-α2)+sinβ1sinβ2]
the first latitude of the position of the target client is beta 1, the first longitude is alpha 1, the second latitude of the position of the activity place is beta 2, the second longitude is alpha 2, the first sine value is sin beta 1, the second sine value is sin beta 2, the first cosine value is cos beta 1, the second cosine value is cos beta 2, the longitude difference is (alpha 1-alpha 2), and R is the radius of the earth, so that the target effective distance S between the position of the target client and the activity place is obtained through calculation.
As can be seen, in this example, the specific first sine value, second sine value, first cosine value, second cosine value and longitude difference are brought into a preset distance formula, and the effective distance between the target customer and the activity place can be calculated, so that whether the target customer is an effective customer who has a probability of purchasing a property for the property enterprise can be determined according to the target effective distance.
In one possible example, the determining whether the target customer is a valid customer according to the target valid distance includes:
acquiring a target importance level of the target house purchasing activity;
searching a mapping relation between a preset stress level and an effective distance, and determining a first effective distance corresponding to the target importance level;
acquiring a target environment parameter according to the first position information of the target client;
searching a mapping relation between a preset environment parameter and an adjusting coefficient, and determining a first target adjusting coefficient corresponding to the target environment parameter;
adjusting the target effective distance according to the first target adjustment coefficient to obtain a second effective distance;
calculating a difference value between the first effective distance and the second effective distance to obtain a target difference value;
when the target difference value is detected to be within a preset difference value range, determining the target client as a valid client;
and when the target difference value is detected not to be within a preset difference value range, determining the target client to be an invalid client.
When determining whether the target client is the valid client according to the target valid distance, the target importance level of the target house purchasing activity may be obtained first, different house purchasing activities promoted by a house property enterprise may involve different reward mechanisms, and therefore the importance levels of the house purchasing activities may be different, for example, house purchasing activities with low importance levels may involve only rewards of several or dozens of yuan, house purchasing activities with high importance levels may involve more rewards, and a certain prize may be obtained, or house purchasing offers are provided during house purchasing.
When the activity importance level is higher, the requirement for participating in the activity may be higher, and the corresponding effective distance may be closer, and when the activity importance level is lower, the requirement for participating in the activity may be lower, and the corresponding effective distance may be farther. The method comprises the steps of obtaining target environment parameters according to first position information of a target client, searching a mapping relation between preset environment parameters and adjustment coefficients, determining first target adjustment coefficients corresponding to the target environment parameters, adjusting the effective distance of the target according to the first target adjustment coefficients to obtain second effective distances, obtaining target difference values by calculating the firewood intelligence between the first effective distances and the second effective distances, and determining whether the target client is an effective client or not according to the target difference values.
The target environment parameters include the current traffic condition, whether there is an obstacle (park, house, etc.), the target effective distance is actually a straight line distance between the target client and the activity site, but the actual distance between the target client and the activity site needs to be determined according to the target environment parameters, so that the second effective distance obtained according to the target environment parameters can be, for example, a passing distance for the target client to the activity site. The first distance is a predetermined distance that the customer may return to the activity, e.g., the distance that the customer may walk 10 minutes to reach the activity site, based on the activity's appeal to the customer and activity level.
For example, after the target importance level is determined according to the target house purchasing activity, the first effective distance determined according to the target importance level is 1000 meters, and the effective distance between the target client and the activity site, that is, the straight-line distance is 800 meters, but the second effective distance from the target client to the activity site is 1400 meters according to the target environment parameter obtained according to the first position information of the target client in combination with the current traffic condition and the obstacle condition, and the difference between the first effective distance and the second effective distance is 400 meters, which is within the preset difference range of 0-500 meters, so that the target client is judged to be an effective client.
As can be seen, in this example, when determining whether the target client is a valid client according to the target effective distance, the first effective distance and the second effective distance may be obtained by collecting the target importance level of the target house purchasing activity and the target environment parameter of the location where the target client is located, and the difference between the first effective distance and the second effective distance is calculated to determine whether the target client is a valid client, which is more accurate and reliable.
In one possible example, the determining whether the target customer is a valid customer according to the target valid distance includes:
acquiring client information of the target client, wherein the client information comprises age information and occupation information of the target client;
acquiring an age distribution range and an occupation distribution range of the target house purchasing activity participants;
when the target client is detected to be in the age distribution range and the occupation is detected to be in the occupation distribution range, detecting whether the target effective distance is in a preset distance range;
when the target distance is detected to be within a preset distance range, determining that the target customer is a valid customer;
and when the target distance is detected not to be within the preset distance range, determining the target client to be an invalid client.
The method comprises the steps of determining whether a target client is an effective client or not according to a target effective distance, acquiring client information of the target client, wherein the client information comprises age information and occupation information of the target client, and then acquiring an age distribution range and an occupation distribution range of a target house purchasing activity participant, detecting whether the target effective distance is within a preset distance range or not when the age of the target client is detected to be within the age distribution range and the position is within the occupation distribution range, if so, determining that the target client is the effective client, and if not, determining that the target client is not the effective client.
In this example, it can be seen that, when determining whether the target client is a valid client according to the target valid distance, further determining whether the target client really wants to participate in the target house purchasing activity according to the professional information and the age information of the target client, thereby avoiding wasting activity resources.
S103, the server sends a notification message allowing the target client to participate in the target house purchasing activity to the target client terminal if the server detects that the client is the target client terminal.
In one possible example, the method further comprises:
after a code scanning instruction of a target client terminal for a preset two-dimensional code is received, determining whether the preset two-dimensional code is an online two-dimensional code or an offline two-dimensional code;
when the preset two-dimensional code is detected to be an offline two-dimensional code, acquiring second position information of the preset two-dimensional code;
when detecting that the distance error between the first position information and the second position information is smaller than a preset threshold value, determining that the code scanning instruction is a valid instruction; alternatively, the first and second electrodes may be,
when the preset two-dimension code is detected to be an on-line two-dimension code, acquiring the valid period of the preset two-dimension code;
acquiring target time for receiving the code scanning instruction;
and when the target time is detected to be within the validity period of the preset two-dimensional code, determining that the code scanning instruction is a valid instruction.
After receiving a code scanning instruction of a target client aiming at a preset two-dimensional code, the server can further judge whether the preset two-dimensional code is an online two-dimensional code or an online two-dimensional code, if the preset two-dimensional code is an offline two-dimensional code, second position information where the preset two-dimensional code is located is required to be obtained, whether an error between two positions is smaller than a preset threshold value or not is detected according to first position information where the target client terminal is located and second position information where the preset two-dimensional code is located offline, if the error is smaller than the preset threshold value, the code scanning instruction can be determined to be an effective instruction, and only when the code scanning instruction is an effective instruction, whether the target client is an effective client or not is required to be further judged.
If the preset two-dimensional code is the online two-dimensional code, the validity period of the preset two-dimensional code needs to be acquired, for example, the validity period may be 10 minutes, and after receiving the code scanning instruction, the server acquires the target time of receiving the code scanning instruction, so that whether the code scanning instruction is a valid instruction is judged by detecting whether the target time is within the validity period of the preset two-dimensional code.
As can be seen, in this example, after receiving a code scanning instruction of the target client terminal for the preset two-dimensional code, the server may further determine whether the instruction is a valid instruction, so as to determine whether further subsequent processing needs to be performed on the code scanning instruction.
It can be seen that, in the embodiment of the present application, a server first obtains first location information of a target client terminal after receiving a code scanning instruction of the target client terminal for a preset two-dimensional code, where the preset two-dimensional code is associated with a target house purchasing activity set by a house enterprise, and the code scanning instruction is used to request to participate in the target house purchasing activity, and then, according to the first location information of the target client terminal, determines whether the target client is an effective client, and finally, if so, sends a notification message allowing the target client to participate in the target house purchasing activity to the target client terminal. The target client is determined to be the valid client according to the position information of the target client, and the target client is allowed to participate in the target house-buying activity after the target client is determined to be the valid client, so that whether the code-scanning client is the valid client of a business or not can be judged, the quality of the client participating in the house-buying activity is improved, and the occurrence of wool pulling behavior is avoided.
Referring to fig. 2, fig. 2 is a schematic flowchart of another activity management method provided in the embodiment of the present application, and the method is applied to a server, consistent with the embodiment shown in fig. 1. As shown in the figure, the activity management method includes:
s201, after receiving a code scanning instruction of a target client terminal aiming at a preset two-dimensional code, the server acquires first position information of the target client terminal, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities.
S202, the server acquires client information of the target client, wherein the client information comprises age information and occupation information of the target client.
S203, the server acquires the age distribution range and the occupation distribution range of the target house purchasing activity participants.
S204, when the server detects that the age of the target client is in the age distribution range and the occupation is in the occupation distribution range, the server detects whether the target effective distance determined according to the first position information is in a preset distance range.
S205, when the server detects that the target distance is within a preset distance range, the server determines that the target client is a valid client.
S206, the server sends a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal.
It can be seen that, in the embodiment of the present application, a server first obtains first location information of a target client terminal after receiving a code scanning instruction of the target client terminal for a preset two-dimensional code, where the preset two-dimensional code is associated with a target house purchasing activity set by a house enterprise, and the code scanning instruction is used to request to participate in the target house purchasing activity, and then, according to the first location information of the target client terminal, determines whether the target client is an effective client, and finally, if so, sends a notification message allowing the target client to participate in the target house purchasing activity to the target client terminal. The target client is determined to be the valid client according to the position information of the target client, and the target client is allowed to participate in the target house-buying activity after the target client is determined to be the valid client, so that whether the code-scanning client is the valid client of a business or not can be judged, the quality of the client participating in the house-buying activity is improved, and the occurrence of wool pulling behavior is avoided.
In addition, when determining whether the target client is a valid client according to the target valid distance, further determining whether the target client really wants to participate in the target house purchasing activity according to the occupation information and the age information of the target client, thereby avoiding the waste of activity resources.
Consistent with the embodiments shown in fig. 1 and fig. 2, please refer to fig. 3, fig. 3 is a schematic structural diagram of a server 300 provided in the embodiments of the present application, the server 300 runs with one or more application programs and an operating system, as shown, the server 300 includes a processor 310, a memory 320, a communication interface 330, and one or more programs 321, wherein the one or more programs 321 are stored in the memory 320 and configured to be executed by the processor 310, and the one or more programs 321 include instructions for performing the following steps;
after checking the purchase of a target client, acquiring client index information associated with the target client;
determining a commission configuration strategy aiming at the target client according to the client index information, wherein the commission configuration strategy comprises at least one client relationship, the at least one client relationship is determined according to the house purchasing service acquired by the target client, and the client relationship comprises the target client and an initiation object for providing the house purchasing service for the target client;
determining a service commission of each of a plurality of initiating objects corresponding to the at least one customer relationship;
and managing the service activity to each initiating object.
It can be seen that, in the embodiment of the present application, a server first obtains first location information of a target client terminal after receiving a code scanning instruction of the target client terminal for a preset two-dimensional code, where the preset two-dimensional code is associated with a target house purchasing activity set by a house enterprise, and the code scanning instruction is used to request to participate in the target house purchasing activity, and then, according to the first location information of the target client terminal, determines whether the target client is an effective client, and finally, if so, sends a notification message allowing the target client to participate in the target house purchasing activity to the target client terminal. The target client is determined to be the valid client according to the position information of the target client, and the target client is allowed to participate in the target house-buying activity after the target client is determined to be the valid client, so that whether the code-scanning client is the valid client of a business or not can be judged, the quality of the client participating in the house-buying activity is improved, and the occurrence of wool pulling behavior is avoided.
The above description has introduced the solution of the embodiment of the present application mainly from the perspective of the method-side implementation process. It is understood that the server includes hardware structures and/or software modules for performing the respective functions in order to implement the above-described functions. Those of skill in the art would readily appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiment of the present application, the server may be divided into the functional units according to the above method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one control unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the unit in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.
Fig. 4 is a block diagram of functional units of an activity management apparatus 400 according to an embodiment of the present disclosure. The activity management apparatus 400 is applied to a server, and the activity management apparatus 400 includes a processing unit 401 and a communication unit 402, where:
the processing unit 401 is configured to, after receiving a code scanning instruction of a target client terminal for a preset two-dimensional code, acquire first location information of the target client terminal, where the preset two-dimensional code is associated with a target house purchasing activity set by a house enterprise, and the code scanning instruction is used to request participation in the target house purchasing activity; and the first position information is used for determining whether the target client is a valid client or not according to the first position information of the target client terminal; and if so, sending a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal.
It can be seen that, in the embodiment of the present application, a server first obtains first location information of a target client terminal after receiving a code scanning instruction of the target client terminal for a preset two-dimensional code, where the preset two-dimensional code is associated with a target house purchasing activity set by a house enterprise, and the code scanning instruction is used to request to participate in the target house purchasing activity, and then, according to the first location information of the target client terminal, determines whether the target client is an effective client, and finally, if so, sends a notification message allowing the target client to participate in the target house purchasing activity to the target client terminal. The target client is determined to be the valid client according to the position information of the target client, and the target client is allowed to participate in the target house-buying activity after the target client is determined to be the valid client, so that whether the code-scanning client is the valid client of a business or not can be judged, the quality of the client participating in the house-buying activity is improved, and the occurrence of wool pulling behavior is avoided.
In one possible example, the first location information includes first longitude information and first latitude information of a location where the target customer is currently located; in the aspect of determining whether the target client is a valid client according to the first location information of the target client, the processing unit 401 is specifically configured to: determining whether the longitude of the position of the target client is within a preset longitude range of the real estate enterprise according to the first longitude information;
if yes, determining whether the latitude of the position of the target customer is within a preset latitude range of the house enterprise or not according to the first latitude information;
if so, acquiring the activity site of the target house purchasing activity;
acquiring second longitude information and second latitude information of the activity place;
calculating a target effective distance between the position of the target client and the activity place according to the first longitude information, the first latitude information, the second longitude information and the second latitude information;
and determining whether the target customer is a valid customer according to the target valid distance.
In a possible example, in said calculating a target effective distance between the location of the target customer and the activity location according to the first longitude information, the first latitude information, the second longitude information, and the second latitude information, the processing unit 401 is specifically configured to: calculating a first sine value corresponding to the first latitude information and a second sine value corresponding to the second latitude information;
calculating a first cosine value corresponding to the first latitude information and a second cosine value corresponding to the second latitude information;
calculating a longitude difference between the first longitude information and the second longitude information;
and substituting the first sine value, the second sine value, the first cosine value, the second cosine value and the longitude difference into a preset distance formula to obtain the target effective distance.
In a possible example, in the aspect that it is determined whether the target client is a valid client according to the target valid distance, the processing unit 401 is specifically configured to: acquiring a target importance level of the target house purchasing activity;
searching a mapping relation between a preset stress level and an effective distance, and determining a first effective distance corresponding to the target importance level;
acquiring a target environment parameter according to the first position information of the target client;
searching a mapping relation between a preset environment parameter and an adjusting coefficient, and determining a first target adjusting coefficient corresponding to the target environment parameter;
adjusting the target effective distance according to the first target adjustment coefficient to obtain a second effective distance;
calculating a difference value between the first effective distance and the second effective distance to obtain a target difference value;
when the target difference value is detected to be within a preset difference value range, determining the target client as a valid client;
and when the target difference value is detected not to be within a preset difference value range, determining the target client to be an invalid client.
In a possible example, in the aspect that it is determined whether the target client is a valid client according to the target valid distance, the processing unit 401 is specifically configured to: acquiring client information of the target client, wherein the client information comprises age information and occupation information of the target client;
acquiring an age distribution range and an occupation distribution range of the target house purchasing activity participants;
when the target client is detected to be in the age distribution range and the occupation is detected to be in the occupation distribution range, detecting whether the target effective distance is in a preset distance range;
when the target distance is detected to be within a preset distance range, determining that the target customer is a valid customer;
and when the target distance is detected not to be within the preset distance range, determining the target client to be an invalid client.
In one possible example, the processing unit 401 is specifically configured to:
after a code scanning instruction of a target client terminal for a preset two-dimensional code is received, determining whether the preset two-dimensional code is an online two-dimensional code or an offline two-dimensional code;
when the preset two-dimensional code is detected to be an offline two-dimensional code, acquiring second position information of the preset two-dimensional code;
when detecting that the distance error between the first position information and the second position information is smaller than a preset threshold value, determining that the code scanning instruction is a valid instruction; alternatively, the first and second electrodes may be,
when the preset two-dimension code is detected to be an on-line two-dimension code, acquiring the valid period of the preset two-dimension code;
acquiring target time for receiving the code scanning instruction;
and when the target time is detected to be within the validity period of the preset two-dimensional code, determining that the code scanning instruction is a valid instruction.
Wherein the server may further include a storage unit 403, the processing unit 401 and the communication unit 402 may be a controller or a processor, and the storage unit 403 may be a memory.
Embodiments of the present application also provide a computer storage medium, where the computer storage medium stores a computer program for electronic data exchange, and the computer program enables a computer to execute part or all of the steps of any one of the methods described in the above method embodiments, and the computer includes a mobile terminal.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as described in the above method embodiments. The computer program product may be a software installation package, the computer comprising a mobile terminal.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, each functional unit in the embodiments of the present application may be integrated into one control unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit may be stored in a computer readable memory if it is implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. And the aforementioned memory comprises: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (10)
1. An activity management method applied to a server, the method comprising:
after a code scanning instruction of a target client terminal aiming at a preset two-dimensional code is received, acquiring first position information of the target client terminal, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities;
determining whether the target client is a valid client or not according to the first position information of the target client terminal;
and if so, sending a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal.
2. The method of claim 1, wherein the first location information comprises first longitude information and first latitude information of a location where the target customer is currently located; the determining whether the target client is a valid client according to the first location information of the target client includes:
determining whether the longitude of the position of the target client is within a preset longitude range of the real estate enterprise according to the first longitude information;
if yes, determining whether the latitude of the position of the target customer is within a preset latitude range of the house enterprise or not according to the first latitude information;
if so, acquiring the activity site of the target house purchasing activity;
acquiring second longitude information and second latitude information of the activity place;
calculating a target effective distance between the position of the target client and the activity place according to the first longitude information, the first latitude information, the second longitude information and the second latitude information;
and determining whether the target customer is a valid customer according to the target valid distance.
3. The method of claim 2, wherein calculating the target effective distance between the location of the target customer and the activity location based on the first longitude information, the first latitude information, the second longitude information, and the second latitude information comprises:
calculating a first sine value corresponding to the first latitude information and a second sine value corresponding to the second latitude information;
calculating a first cosine value corresponding to the first latitude information and a second cosine value corresponding to the second latitude information;
calculating a longitude difference between the first longitude information and the second longitude information;
and substituting the first sine value, the second sine value, the first cosine value, the second cosine value and the longitude difference into a preset distance formula to obtain the target effective distance.
4. The method of claim 2, wherein said determining whether said target customer is a valid customer based on said target valid distance comprises:
acquiring a target importance level of the target house purchasing activity;
searching a mapping relation between a preset stress level and an effective distance, and determining a first effective distance corresponding to the target importance level;
acquiring a target environment parameter according to the first position information of the target client;
searching a mapping relation between a preset environment parameter and an adjusting coefficient, and determining a first target adjusting coefficient corresponding to the target environment parameter;
adjusting the target effective distance according to the first target adjustment coefficient to obtain a second effective distance;
calculating a difference value between the first effective distance and the second effective distance to obtain a target difference value;
when the target difference value is detected to be within a preset difference value range, determining the target client as a valid client;
and when the target difference value is detected not to be within a preset difference value range, determining the target client to be an invalid client.
5. The method of claim 2, wherein said determining whether said target customer is a valid customer based on said target valid distance comprises:
acquiring client information of the target client, wherein the client information comprises age information and occupation information of the target client;
acquiring an age distribution range and an occupation distribution range of the target house purchasing activity participants;
when the target client is detected to be in the age distribution range and the occupation is detected to be in the occupation distribution range, detecting whether the target effective distance is in a preset distance range;
when the target distance is detected to be within a preset distance range, determining that the target customer is a valid customer;
and when the target distance is detected not to be within the preset distance range, determining the target client to be an invalid client.
6. The method of claim 1, further comprising:
after a code scanning instruction of a target client terminal for a preset two-dimensional code is received, determining whether the preset two-dimensional code is an online two-dimensional code or an offline two-dimensional code;
when the preset two-dimensional code is detected to be an offline two-dimensional code, acquiring second position information of the preset two-dimensional code;
when detecting that the distance error between the first position information and the second position information is smaller than a preset threshold value, determining that the code scanning instruction is a valid instruction; alternatively, the first and second electrodes may be,
when the preset two-dimension code is detected to be an on-line two-dimension code, acquiring the valid period of the preset two-dimension code;
acquiring target time for receiving the code scanning instruction;
and when the target time is detected to be within the validity period of the preset two-dimensional code, determining that the code scanning instruction is a valid instruction.
7. An activity management device, applied to a server, comprising a processing unit and a communication unit, wherein,
the processing unit is used for acquiring first position information of a target client terminal after receiving a code scanning instruction of the target client terminal aiming at a preset two-dimensional code, wherein the preset two-dimensional code is associated with target house purchasing activities set by a house enterprise, and the code scanning instruction is used for requesting participation in the target house purchasing activities; and the first position information is used for determining whether the target client is a valid client or not according to the first position information of the target client terminal; and if so, sending a notification message for allowing the target client to participate in the target house purchasing activity to the target client terminal.
8. The activity management device according to claim 7, wherein the first location information includes first longitude information and first latitude information of a location where the target customer is currently located; in the aspect of determining whether the target client is a valid client according to the first location information of the target client, the processing unit is specifically configured to: determining whether the longitude of the position of the target client is within a preset longitude range of the real estate enterprise according to the first longitude information; if yes, determining whether the latitude of the position of the target customer is within a preset latitude range of the house enterprise or not according to the first latitude information; if so, acquiring the activity site of the target house purchasing activity; acquiring second longitude information and second latitude information of the activity place; calculating a target effective distance between the position of the target client and the activity place according to the first longitude information, the first latitude information, the second longitude information and the second latitude information; and determining whether the target customer is a valid customer according to the target valid distance.
9. A server, comprising a processor, memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps in the method of any of claims 1-6.
10. A computer-readable storage medium, characterized in that a computer program for electronic data exchange is stored, wherein the computer program causes a computer to perform the method according to any one of claims 1-6.
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