CN1125879A - Changable advertisement - Google Patents
Changable advertisement Download PDFInfo
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- CN1125879A CN1125879A CN 94113380 CN94113380A CN1125879A CN 1125879 A CN1125879 A CN 1125879A CN 94113380 CN94113380 CN 94113380 CN 94113380 A CN94113380 A CN 94113380A CN 1125879 A CN1125879 A CN 1125879A
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Abstract
The method for broadcasting advertisements by satellite TV system features that all the advertisements are classified and sorted in transmitting control center according to how much time they need to form an advertisement array; the program is monitored by computer and the schedule and how much time advertisement are forecast; the advertisements to be broadcast are randomly combined in central computer and broadcast via satellite TV system; and an advertisement IC library is stored on satellite, so advertisements are broadcast only by a number from ground.
Description
TECHNICAL FIELD OF THE INVENTION: the new method that the present invention relates to utilize the satellite video advertisement
The technical background of invention:
Present advertisement all is to record with video tape in advance, then with the whole layouts of TV programme good after, by satellite ground station with satellite on the program launch, again by satellite transmission to its coverage, receive by antenna, televise.
The shortcoming of this method is that playing advertisements is dumb, and layout is bad or when having little time layout, will waste the time spot.Ad playing because need carry out with the unified editor of other program time-consuming bothersome, especially under the increasing situation of satellite TV's program channel, make full use of in each channel of satellite TV time spot neatly combined advertisements, break for commercialsy very necessary.
Goal of the invention:
Invent a kind of new method and system, make the broadcast of satellite TV's advertisement more flexible, more efficient, must not unify editor with other program, utilizing the time of advertising better, and the resource that can save program circuit.
Detailed description of the invention:
Along with development of science and technology, satellite repeater is more and more advanced, and power is increasing, and satellite TV channel is also more and more.And, along with the continuous development commercial advertisement of world commerce is also more and more.Because the rating scope of satellite TV's advertisement is wide, acts on powerful and very popular.In order to utilize satellite TV channel better, play commercial advertisement, broadcasting on the mode, need further to improve.
The present invention adopts following method step, makes the broadcast of satellite television advertisement more flexible, is broadcasting equally in the time, can multicast put some advertisements.And do not need advertisement and other program are updated.
Fig. 1 is a changable advertisement implementation step process flow diagram of the present invention,
Fig. 2 is the changable advertisement implementation step process flow diagram that utilizes advertisement IC storehouse.
Consult Fig. 1, at first the advertisement that will broadcast directly is transferred to the advertisement mission control-center of satellite TV.These advertisements are all made, can broadcast at any time.Again advertisement is divided into groups by the length of its predetermined reproduction time and sort, for example predetermined advertisement of playing for ten seconds is by successively forming a line, and another row are lined up in predetermined advertisement of playing 30 seconds, and row are arranged in predetermined advertisement of playing a minute again, or the like, form and normally treat the advertisement matrix.Matrix is a kind of spread pattern, and sending out that a matrix form rearranges is to be convenient to carry out the advertisement collocation and to broadcast.
If the advertisement that need preferentially broadcast is arranged, the advertisement that has the palpus that increases at any time preferentially to broadcast also will be by the length of its predetermined reproduction time, and ordering is in addition formed and preferentially treated the advertisement matrix.Because there are a plurality of channels in satellite TV at broadcast program, when which channel carves what how long advertising will be arranged, and will be monitored by the monitoring computer of control center, and the information that advertisement goes out now and time length in time is transferred to the advertisement mission control-center.For example after about three minutes, first channel had two minutes time spot.At this moment, control center's computer can send the matched combined that advertising is carried out in instruction immediately.Collocating principle at first is that the advertising broadcast time length that gives of total time and the channel according to selected advertisement is identical.Two minute time spot for example arranged, can from matrix, select to broadcast an advertisement of 1 minute and two 30 seconds advertisement totally 3 advertisements composition advertisement collocation.If preferentially treat to have in the advertisement matrix advertisement for the treatment of of suitable time, then from preferentially treat the advertisement matrix, select earlier, the many and suitable person of time of advertisement quantity is treated in choosing from normally treat the advertisement matrix again, layout at random, form changable advertisement, the satellite of going up to be launched is transmitted by satellite.
For example normally treat to have in the advertisement matrix 10 seconds 100 of advertisements, 1000 of 30 seconds advertisements, 200 of 1 minute advertisements, or the like, when broadcasting collocation, suitably some advertisements of 30 seconds of multiselect are broadcast, even an advertisement will be broadcast repeatedly, also should select like this, just help circulating hurry up and even advertising circularly.
When nothing was preferentially treated advertisement, then only selecting advertisement from normally treat the advertisement matrix carried out matched combined, still treated that by above-mentioned which group advertisement quantity how with regard to the way of multiselect with this group advertisement, is not chosen in advance, but carries out layout randomly, the formation changable advertisement.
When advertisement is broadcast constantly then, the advertisement mission control-center will ready each changable advertisement be launched immediately and is entered among each satellite TV channel broadcast program.
Why being called changable advertisement, is because advertisement is chosen randomly, forms and arranges in pairs or groups variedly.Various Joker television advertising great-jump-forwards enter in each satellite TV channel program, are broadcasted by satellite TV.
The matched combined of this changable advertisement also is launched and serves the step that satellite is broadcast, and also available control key mode is undertaken by the non-automatic control mode of manual control.Advertisement being waited to broadcast from advertisement directly strike the computer respective keys with manual control the matrix and pound out, directly be launched away, also is feasible.See that by the advertisement emission control person of satellite TV the signal of advertisement appears wanting in which channel, just in time knock and treat the relevant keyboard of advertisement matrix, immediately satellite is served in advertisement and broadcast, this manual method also can make full use of whole time spot advertisings, also saves the trouble of editing in advance.
Because the production of integrated circuits development of technology, the acoustic image advertisement can with the music audiovisual Karaoke the same solid integrated circuit form of making---advertisement IC.If IC puts into satellite advertisement, so, as long as the emission simple signal is enabled in the relevant circuit of advertisement IC on the satellite, respective advertisement is broadcasted when broadcasting, will save the quantity of information of emission, can save the use and the launch cost of program circuit resource.This mode is specially adapted to the advertisement that some long-term uses are broadcast for a long time, for example all broadcasts advertisement of three times and so within 2 years every day, just can adopt this way, some cosmetics, and leatherware, advertisements such as beverage can be adopted this mode.
With the advertisement IC group classifying of making, make advertisement IC storehouse.Advertisement IC storehouse is placed the relevant circuit of broadcasting satellite, gone up the space precalculated position by emission simultaneously with satellite.Each advertisement content in advertisement IC storehouse and time length can show at satellite TV's advertising programme on ground center of broadcasting, and employing gives a fixedly sequence number to each advertisement.This sequence number is among advertisement IC storehouse places satellite circuit the time, be determined with input control circuit in.Advertisement number the broadcasting of advertisement in the advertisement IC storehouse on satellite of arranging in pairs or groups can automatically be selected at random with computer in the ground satellite TV advertising programme center of broadcasting.For example, the length that is Coca-Cola for No. 10 is 1 minute advertisement IC sequence number, is for No. 15 that to support the length of ordering to place wines on the table be 1 minute advertisement IC sequence number.When an advertisement instruction of wanting two minutes appears in a certain channel, can control emission advertisement collocation instruction for example-" 10+15 " automatically, just make that these two advertisements on the satellite begin to broadcast by computer.Saved these two advertisements by the process on the broadcasting satellite of the last space of the first emission in ground.Saved this part communication broadcast resource.Certainly, broadcast this advertisement and can control without computer fully, and, broadcast the sequence number mode and broadcast this IC advertisement with manually carrying out non-automaticization ground hand-guided.This also is a kind of changable advertisement that can form various advertisement collocation randomly.
Above-mentioned dual mode of the present invention can make broadcasting of satellite TV's advertisement more flexible, and the time spot more makes full use of, and does not need other editing, and back one mode more can be saved the program circuit resource.
Claims (3)
1, a kind of method of utilizing the satellite TV system playing advertisements, this method comprises the steps:
A, with advertisement transmission to the advertisement mission control-center,
B, each general advertisement divided into groups by its predetermined reproduction time length and sort, form and normally treat the advertisement matrix,
The advertisement that c, the palpus that will insert are at any time preferentially broadcast is sorted in addition by its predetermined reproduction time length, and form and preferentially treat the advertisement matrix,
D, monitoring computer monitoring its all channel programs of being controlled, the forecast advertisement should be carved and time length sowing time, and will forecast that the information that advertisement goes out now and time length in time is transferred to the advertisement mission control-center,
E, advertisement mission control-center computer before advertisement is come constantly, according to just broadcasting the identical principle of time length and arrange in pairs or groups and treat advertisement with giving advertisement,
F, earlier advertisement is treated in choosing from preferentially treat the advertisement matrix, and the many and suitable person of time of advertisement quantity is treated in choosing from normally treat the advertisement matrix again, and layout at random forms changable advertisement, the satellite of going up to be launched,
G, do not have when preferentially treating advertisement, then only from normally treat the advertisement matrix, treat by any group that advertisement quantity is many and carry out layout at random with regard to the principle of multiselect with this group advertisement, the formation changable advertisement,
H, advertisement are broadcast constantly then, and the advertisement mission control-center enters the instant emission of ready each changable advertisement among each satellite TV channel broadcast program.
2, the method for claim 1, wherein the form of the changable advertisement of the later step of d also can be by the non-automaticly instant emission of collocation at random of keypad mode.
3, a kind of method of utilizing the satellite TV system playing advertisements, the method is applicable to the advertising programme of long-term broadcast, this method comprises the steps:
A: the solid integrated circuit form is made in advertisement---advertisement IC,
B with advertisement IC group classifying, makes advertisement IC storehouse,
C places the relevant circuit of broadcasting satellite with advertisement IC storehouse, serves space with satellite,
D, each ad content in advertisement IC storehouse and time show in the heart in ground satellite TV advertising programme is broadcast, and give a sequence number to each advertisement,
E, the ground satellite TV advertising programme center of broadcasting can be non-automaticly on ground with the broadcasting of sequence number control advertisement IC, or automatically select advertisement number the broadcasting of advertisement IC on satellite of arranging in pairs or groups at random with computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 94113380 CN1125879A (en) | 1994-12-29 | 1994-12-29 | Changable advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 94113380 CN1125879A (en) | 1994-12-29 | 1994-12-29 | Changable advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1125879A true CN1125879A (en) | 1996-07-03 |
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ID=5036709
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 94113380 Pending CN1125879A (en) | 1994-12-29 | 1994-12-29 | Changable advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1125879A (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP0869446A1 (en) * | 1997-04-02 | 1998-10-07 | Lucent Technologies Inc. | System and method for scheduling and controlling delivery of advertising in a communications network |
| AU732082B2 (en) * | 1999-02-15 | 2001-04-12 | Advent Television Ltd | A system for electronic placement and broadcast of an advertisement |
| GB2399974B (en) * | 2003-03-07 | 2007-01-10 | Half Minute Media Ltd | Method and system for advertisement detection and substitution |
| CN100527806C (en) * | 2000-02-29 | 2009-08-12 | 株式会社电通 | Method and device for controlling reproduction of advertisement |
| CN101998156B (en) * | 2009-08-26 | 2012-07-04 | 北大方正集团有限公司 | Program playing method for distributed network playing system |
| CN103095993A (en) * | 2011-10-27 | 2013-05-08 | 北大方正集团有限公司 | Programming method and programming device |
| CN108230943A (en) * | 2016-12-21 | 2018-06-29 | 重庆博之翰科技有限公司 | Draw ring information jettison system |
-
1994
- 1994-12-29 CN CN 94113380 patent/CN1125879A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP0869446A1 (en) * | 1997-04-02 | 1998-10-07 | Lucent Technologies Inc. | System and method for scheduling and controlling delivery of advertising in a communications network |
| AU732082B2 (en) * | 1999-02-15 | 2001-04-12 | Advent Television Ltd | A system for electronic placement and broadcast of an advertisement |
| CN100527806C (en) * | 2000-02-29 | 2009-08-12 | 株式会社电通 | Method and device for controlling reproduction of advertisement |
| GB2399974B (en) * | 2003-03-07 | 2007-01-10 | Half Minute Media Ltd | Method and system for advertisement detection and substitution |
| CN101998156B (en) * | 2009-08-26 | 2012-07-04 | 北大方正集团有限公司 | Program playing method for distributed network playing system |
| CN103095993A (en) * | 2011-10-27 | 2013-05-08 | 北大方正集团有限公司 | Programming method and programming device |
| CN103095993B (en) * | 2011-10-27 | 2016-06-29 | 新奥特（北京）视频技术有限公司 | Promgramming method and apparatus |
| CN108230943A (en) * | 2016-12-21 | 2018-06-29 | 重庆博之翰科技有限公司 | Draw ring information jettison system |
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| PB01 | Publication | ||
| C01 | Deemed withdrawal of patent application (patent law 1993) | ||
| WD01 | Invention patent application deemed withdrawn after publication |