CN112559876B

CN112559876B - Method, device, equipment and storage medium for showing map search results

Info

Publication number: CN112559876B
Application number: CN202011536152.5A
Authority: CN
Inventors: 宣皓琳; 董腾飞
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2020-12-22
Filing date: 2020-12-22
Publication date: 2024-05-28
Anticipated expiration: 2040-12-22
Also published as: CN112559876A

Abstract

The application discloses a method, a device, equipment and a storage medium for showing map search results, and relates to the technical field of intelligent search technology and big data technology in the computer technology. The specific implementation scheme is as follows: acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points; determining content service corresponding to the target interest point according to a preset mapping relation between a plurality of interest points and the content service, wherein the content service is service information provided by the interest points; and sending the content service corresponding to the target interest point to the search result list to the client terminal for display. Therefore, the method and the device improve the richness of the map search result display. The application also discloses a display device, equipment and storage medium of the map search result.

Description

Method, device, equipment and storage medium for showing map search results

Technical Field

The present application relates to an intelligent search technology and a big data technology in the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying a map search result.

Background

The electronic map on the terminal equipment can provide services such as positioning, route planning, navigation and the like for people to travel at any time, and provides convenience for people to travel.

The electronic map is provided with a plurality of interest points (Point of Interest, POIs). When the electronic map is used, a user can query one or more interest points related to the keywords by inputting the keywords. In order to provide more accurate and humanized map searching service for users, the position information of the multiple queried interest points is ranked from large to small according to the correlation degree and displayed on the interface of the terminal equipment.

However, the map search results are generally limited to the presentation of location information of points of interest on an electronic map, and the richness of the map search results has yet to be improved.

Disclosure of Invention

The application provides a method, a device, equipment and a storage medium for showing map search results.

According to a first aspect of the present application, there is provided a method for presenting map search results, including:

Acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points;

Determining content services corresponding to the target interest points according to a preset mapping relation between a plurality of interest points and the content services, wherein the content services are service information provided by the interest points;

and sending the search result list and the content service corresponding to the target interest point to a client terminal for display.

According to a second aspect of the present application, there is provided a method for presenting map search results, including:

Receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, wherein the search result list comprises one or more target interest points, and the content service is service information provided by the interest points;

And displaying the search result list and the content service corresponding to the target interest point.

According to a third aspect of the present application, there is provided a presentation apparatus of map search results, including:

The acquisition unit is used for acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points;

a determining unit, configured to determine, according to a mapping relationship between a plurality of preconfigured interest points and content services, content services corresponding to the target interest points, where the content services are service information provided by the interest points;

and the sending unit is used for sending the search result list and the content service corresponding to the target interest point to the client terminal for display.

According to a fourth aspect of the present application, there is provided a presentation apparatus of map search results, comprising:

The receiving unit is used for receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, wherein the search result list comprises one or more target interest points, and the content service is service information provided by the interest points;

and the display unit is used for displaying the search result list and the content service corresponding to the target interest point.

According to a fifth aspect of the present application, there is provided an electronic device comprising:

At least one processor; and

A memory communicatively coupled to the at least one processor; wherein,

The memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first or second aspect.

According to a sixth aspect of the present application there is provided a non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of the first or second aspect.

According to a seventh aspect of the present application, there is provided a computer program product comprising: a computer program stored in a readable storage medium from which at least one processor of an electronic device can read, the at least one processor executing the computer program causing the electronic device to perform the method of the first or second aspect.

It should be understood that the description in this section is not intended to identify key or critical features of the embodiments of the application or to delineate the scope of the application. Other features of the present application will become apparent from the description that follows.

Drawings

The drawings are included to provide a better understanding of the present application and are not to be construed as limiting the application. Wherein:

FIG. 1 is a diagram of an example terminal interface of an electronic map;

FIG. 2 is an exemplary diagram of an application scenario in which an embodiment of the present application may be implemented;

FIG. 3 is a schematic diagram according to an embodiment of the application;

FIG. 4 is a schematic diagram according to yet another embodiment of the present application;

FIG. 5 is a schematic diagram according to yet another embodiment of the application;

FIG. 6 is a diagram of a terminal interface example of an electronic map;

FIG. 7 is a schematic diagram according to yet another embodiment of the application;

FIG. 8 is a diagram of a terminal interface example of an electronic map;

FIG. 9 is a diagram of an example terminal interface for an electronic map;

FIG. 10 is a schematic diagram according to yet another embodiment of the application;

FIG. 11 is a schematic diagram according to yet another embodiment of the application;

FIG. 12 is a schematic diagram according to yet another embodiment of the application;

FIG. 13 is a schematic diagram according to yet another embodiment of the application;

Fig. 14 is a block diagram of an electronic device for implementing a method of presenting map search results according to an embodiment of the present application.

Detailed Description

Exemplary embodiments of the present application will now be described with reference to the accompanying drawings, in which various details of the embodiments of the present application are included to facilitate understanding, and are to be considered merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

The map data of the electronic map includes road information, point of interest (Point of Information, POI) information, and the like. The interest point may be understood as an information point on an electronic map, where the electronic map generally includes various types of interest points such as a mall, a hospital, a school, a residential area, and the like, and the interest point information includes, for example, a name, a category, an address, longitude and latitude coordinates, and the like of the interest point.

When searching the map, the user inputs keywords in a search column of the electronic map, the electronic map searches one or more interest points related to the keywords in massive interest point information and feeds the interest points back to the user, and the user selects a destination from the interest points.

After searching one or more interest points related to the keywords, the electronic map sorts the searched one or more interest points according to the sequence of the degree of relativity of the keywords from big to small, and feeds back the names, the categories, the addresses of the sorted one or more interest points, the distance between the sorted interest points and the current position of the user and other related interest points to the user.

Fig. 1 is a diagram illustrating an example of a terminal interface of an electronic map. As shown in fig. 1, when a user enters a keyword in a search box, a plurality of search results appear: search result 1, search result 2, search result 3, … …. Wherein each search result is a point of interest.

As shown in FIG. 1, the category, address, and distance from the user's current location of each search result is displayed below the search result. For example, search result 1 is in a mall and distance 1, search result 2 is in a house and distance 2, search result 3 is in a office building and distance 3, and addresses of search result 1, search result 2 and search result 3 may be represented as XX line XX numbers in XX area XX. Under search result 1, along with the category and address of search result 1, also displayed are south gate and north door of search result 1, south gate and north door of search result 1 having points of interest in separate geographic locations on the electronic map, so south gate and north door of search result 1 belong to other points of interest associated with search result 1.

When the map search results are displayed, the user is presented with location information limited to the points of interest, such as the category, address, distance, and other points of interest related to the points of interest, and therefore, the richness of the map search results has yet to be improved.

The application provides a method, a device, equipment and a storage medium for showing map search results, which are applied to an intelligent search technology and a big data technology in the technical field of computers, and a server acquires content services corresponding to target interest points in a search result list aiming at the target interest points in the search result list after obtaining the search result list corresponding to the search target, and sends the search result list and the content services of the target interest points to a client for display, so that the interest points can be shown to users and the content services related to the interest points can be shown, thereby improving the result richness of map search and improving user experience.

Fig. 2 is an example diagram of an application scenario in which embodiments of the present application may be implemented. As shown in fig. 2, the application scenario includes a client terminal 201 and a server 202. Wherein the client terminal 201 communicates with the server 202, for example, via a network. The client terminal 201 is configured to receive input content of a user in a search box and send the input content to the server 202, where the server 202 searches for interest points in map data of an electronic map according to the received input content, and displays the searched one or more interest points in the client terminal 201.

The client terminal 201 may be a Personal Digital Assistant (PDA) device, a handheld device with a wireless communication function (e.g., a smart phone, a tablet computer), a computing device (e.g., a personal computer (personal computer, PC)), a vehicle-mounted device, a wearable device (e.g., a smart watch, a smart bracelet), a smart home device (e.g., a smart display device), etc., in fig. 1, a smart phone is taken as an example. The server 102 may be a centralized server, a distributed server, or a cloud server.

Fig. 3 is a schematic diagram of an embodiment of the present application, in which an execution subject of a method for presenting map search results is a server. As shown in fig. 3, the method includes:

S301, acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points.

The search target includes various formats of data such as text, pictures, and/or voice input by a user at the client terminal, for example. For example, the user may type or speak keywords into the search box, and for another example, the user may add images or videos with keywords or keywords into the search box.

The target interest points refer to interest points related to the search target obtained by searching when the map searching is performed based on the search target, in other words, the target interest points refer to key points matched with the search target obtained by searching when the map searching is performed based on the search target.

In one example, the client terminal transmits the search target entered by the user to the server. And after receiving the search target sent by the client terminal, searching one or more target interest points related to the search target in the map data of the electronic map, and combining the searched one or more target interest points related to the search target to obtain a search result list corresponding to the search target.

Further, after searching a plurality of target interest points related to the searching target in the map data of the electronic map, the plurality of target interest points can be ordered according to the order of the high correlation degree between the searching target and the target interest points, and a searching result list is formed by the ordered target interest points, so that the client terminal can display the plurality of target interest points according to the order of the high correlation degree between the searching target and the target interest points, and the accuracy of the display of the map results is improved.

The correlation degree between the search target and the target interest point is used for indicating the correlation degree or the matching degree between the search target and the target interest point, and the higher the correlation degree is, the higher the correlation degree or the matching degree between the search target and the target interest point is.

In another example, the server may also directly obtain the search target and a search result list corresponding to the search target. For example, the server may receive the search target and the search result list corresponding to the search target transmitted by other devices (e.g., client terminals or other servers), i.e., the generation of the search result list may be completed on the other devices.

S302, determining the content service corresponding to the target interest point according to the mapping relation between the preconfigured interest points and the content service.

Wherein the content service is service information provided by the interest point. For example, the service information provided by the interest point may be an introduction to the interest point, so that the user can approximately know the interest point based on the content service corresponding to the interest point. As another example, the service information provided by the point of interest may be various services provided by the point of interest to the user, such as parking services, ordering services, renting services, registering services, and the like.

Wherein, the mapping relation between a plurality of interest points and the content service is preconfigured in the server. In the mapping relationship between multiple interest points and content services, one interest point may correspond to one or more content services, different interest points may provide different content services, and content services of different interest points may be the same or have partial overlapping. It should be noted that, the number of interest points in the electronic map is huge, and some interest points may not have corresponding content services due to the limitation of the acquisition capability and the data processing capability of the interest points and the influence of the faster update speed of the interest points.

For example, search result 1 in FIG. 1 may not have a content service, and may correspond to one or more of a parking service, a meal ordering service, and the like. When search result 1 provides a parking service, south gate of search result 1 provides the same parking service as search result 1 as another point of interest.

In an example, the mapping relationship between the plurality of interest points and the content service may be understood as a connection relationship between a parent node and a child node. The interest points are father nodes, the content service is child nodes, one father node can have no child nodes, one or more child nodes can also exist, and different father nodes can have the same child nodes.

In another example, the mapping relationship of the plurality of points of interest to the content service may be understood as an inclusion relationship. One interest point may not contain content services, but may also include one or more content services, and content services contained in different interest points may overlap.

Specifically, after the search result list is obtained, the content service corresponding to all or part of the target interest points in the search result list can be determined according to the mapping relation between the interest points and the content service.

In an example, specific service information is stored in a mapping relationship between a plurality of interest points and a content service. Therefore, in the process of determining the content service corresponding to all or part of the target interest points in the search result list according to the mapping relation between the interest points and the content service, the content service corresponding to the target interest points can be directly inquired and obtained in the mapping relation between the interest points and the content service.

In another example, a storage address of the content service is stored in a mapping relationship between the plurality of points of interest and the content service. Therefore, in the process of determining the content service corresponding to all or part of the target interest points in the search result list according to the mapping relation between the interest points and the content service, the storage address of the content service corresponding to the target interest point can be queried and obtained, and then the content service corresponding to the target interest point is obtained from the storage address of the content service corresponding to the target interest point.

And S303, sending the search result list and the content service corresponding to the target interest point to the client terminal for display.

Specifically, when obtaining the search result list and the content service corresponding to all or part of the target interest points in the search result list, the server returns the search result list and the content service corresponding to the target interest points to the client terminal. And the client terminal displays the target interest point and the content service corresponding to the target interest point in the search result list on the map search page.

In an example, the server establishes a mapping relationship between the target interest points and the content service, and sends the search result list and the mapping relationship between the target interest points and the content service to the client, so that the client can distinguish the content services corresponding to different target interest points conveniently.

In another example, the server adds the content service corresponding to the target point of interest to the search result list, and establishes a mapping relationship between the target point of interest and the content service in the search result list, thereby obtaining an updated search result list. And the server sends the updated search result list to the client so that the client terminal can distinguish the content services corresponding to different target interest points.

In this embodiment, during map searching, a search result list corresponding to a search target is obtained, content services corresponding to all or part of target interest points in the search result list are determined according to mapping relations between a plurality of interest points and the content services, and the search result list and the content services corresponding to the target interest points are sent to a client terminal for display. Therefore, the result richness of the map search is effectively improved, and the user can know not only the position information of the interest points related to the search text input by the user, but also the service information provided by the interest points according to the displayed map search result.

Fig. 4 is a schematic diagram of another embodiment of the present application, in which an execution subject of a method for presenting map search results is a server. As shown in fig. 4, the method includes:

s401, acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points.

The implementation process of S401 may refer to the foregoing embodiments, and will not be described in detail.

S402, determining the correlation degree between the search target and the target interest point.

In one example, in the process of generating the search result list, the relevance between the search target and each target interest point can be obtained in the process of generating the search result list according to the relevance between the search target and a plurality of interest points in the electronic map and selecting the target interest point from the search target and the plurality of interest points.

In another example, after the search result list is generated, in order to improve accuracy of the relevance, the relevance between the search target and each target interest point may be redetermined.

In determining the relevance between the search target and each target interest point, one possible implementation manner is as follows: determining a text matching relation between text (text is a keyword, a keyword or a sentence for example) contained in a search target and one or more items of information such as names, addresses, types, feature tags and the like of the target interest points; determining a position relation between a user geographic position positioned on a client terminal and a target interest point; and determining a characteristic matching relation between the target interest point and the historical behavior preference characteristic of the user on the client terminal. And determining the correlation degree between the search target and the target interest point according to the determined text matching relationship, the determined position relationship and the determined characteristic matching relationship so as to improve the accuracy of the correlation degree.

The types of the target interest points comprise businesses, houses, office buildings, scenic spots, restaurants and the like, and the characteristic labels of the target interest points are high in user scoring, vigorous in people, long in queuing time and the like.

The text matching relationship includes, for example, exact matching, exact inclusion, synonymous inclusion, core inclusion, etc., where the exact matching, for example, includes that the text included in the search target is identical to the name of the target point of interest, the exact inclusion, for example, the name of the target point of interest includes the text in the search target, the synonymous inclusion, for example, the meaning of the feature tag of the target point of interest includes the meaning of the text in the search target, and the core inclusion, for example, the meaning of the feature tag of the target point of interest includes the partial meaning of the text in the search target.

Wherein the geographic location of the user located on the client terminal is, for example, the geographic location of the user or a geographic location selected by the user, such as a city selected by the user. A historical behavioral preference characteristic of the user such as a behavioral preference that the user is searching for scenic spots frequently.

When the correlation degree between the search target and the target interest point is determined according to the determined text matching relationship, the determined position relationship and the determined feature matching relationship: for example, determining the text matching relation between the search target and the target interest point as the correlation degree between the search target and the target interest point; for another example, the relevance between the search target and the target interest point can be determined by combining the text matching relationship and the position relationship, or combining the text matching relationship, the position relationship and the feature matching relationship.

When determining the relevance between the search target and the target interest point by combining the text matching relationship, the position relationship and the feature matching relationship, one way is for example: corresponding values are set for the text matching relations, the position relations and the feature matching relations of different degrees in advance, and the values of the text matching relations, the position relations and the feature matching relations corresponding to the target interest points are weighted and summed to obtain the correlation degree between the search target and the target interest points. Another way is for example: and expressing the relevance of the target and the target interest point as a triplet formed by searching the text matching relation between the target and the target interest point, the position relation between the geographic position of the user and the target interest point and the characteristic matching relation between the target interest point and the user historical behavior preference characteristic.

S403, if the correlation degree between the search target and the target interest point meets the preset condition, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

Specifically, after determining the correlation degree between the search target and the target interest points, determining whether the correlation degree between the search target and the target interest points meets a preset condition for each target interest point in the search result list, if so, acquiring the content service corresponding to the target interest points according to the mapping relation between the plurality of interest points and the content service, otherwise, not acquiring the content service corresponding to the target interest points.

Therefore, the target interest points of the content service to be displayed are conditionally determined from the search result list, instead of displaying the content service corresponding to all the target interest points in the search result list, so that the situation that too many target interest points of the content service are displayed, the number of target interest points displayed on a page by a client terminal is limited, and the situation that the communication efficiency between a server and the client terminal is low and the map searching performance on the client terminal is influenced due to too large data quantity of the content service corresponding to the search result list and all the target interest points can be avoided.

In an example, the preset condition includes that the correlation degree reaches a preset correlation degree. Multiple correlation degrees can be preset, and different correlation degrees correspond to different correlation degree ranges. And comparing the correlation degree of the search target and the target interest point with the correlation degree ranges corresponding to different correlation degrees, determining whether the correlation degree of the search target and the target interest point reaches the designated correlation degree in the multiple correlation degrees, and if so, determining that the correlation degree of the search target and the target interest point meets the preset condition.

For example, three correlation degrees are preset: and if the correlation degree between the search target and the target interest point reaches the high correlation, determining that the correlation degree between the search target and the target interest point meets the preset condition.

In another example, if the correlation degree between the search target and the target interest point is a multiple group, for example, a triplet formed by a text matching relationship between the search target and the target interest point, a position relationship between the user geographic location and the target interest point, and a feature matching relationship between the target interest point and the user historical behavior preference feature, the preset condition may also be that each element in the correlation degree between the search target and the target interest point reaches a corresponding correlation degree, for example, the text matching relationship between the search target and the target interest point reaches an accurate inclusion, the target interest point is within a preset range of the user geographic location, and so on.

And S404, sending the search result list and the content service corresponding to the target interest point to the client terminal for display.

Specifically, after obtaining the content service corresponding to the target interest point with the correlation degree meeting the preset condition, the server returns the search result list and the content service corresponding to the target interest point to the client terminal. And the client terminal displays the target interest point and the content service corresponding to the target interest point in the search result list on the map search page.

According to the embodiment, according to the mapping relation between the plurality of interest points and the content service, the content service corresponding to the target interest point, of which the correlation degree meets the preset condition, in the search result list is determined, and the search result list and the content service corresponding to the target interest point are sent to the client terminal for display. Therefore, after the map is searched to obtain the search result list of the search target, content service display is not performed on all the interest points in the search result list or content service display is performed on a fixed number of target interest points in the search result list, but the interest points are screened from the search result list in a conditional manner to perform content service display, so that the rationality and flexibility of the interest points displaying the content service are effectively improved, and the richness, rationality and flexibility of map search result display are further improved.

The preset condition may be that the correlation is greater than a preset correlation threshold, and fig. 5 is a schematic diagram according to another embodiment of the present application, in which an execution subject of the map search result presentation method is a server. As shown in fig. 5, the method includes:

s501, acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points.

S502, determining the correlation degree between the search target and the target interest point.

The implementation process of S501 and S502 may refer to the foregoing embodiments, and will not be described in detail.

S503, if the correlation degree between the search target and the target interest point is larger than a correlation degree threshold, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

Specifically, the correlation threshold may be preset. And comparing the correlation degree between the search target and the target interest point with a correlation degree threshold for each target interest point in the search result list, if the correlation degree between the search target and the target interest point is larger than the correlation degree threshold, determining the content service corresponding to the target interest point according to the mapping relation between a plurality of interest points and the content service, otherwise, determining the content service corresponding to the target interest point. Therefore, target interest points with higher correlation with the search target are selected from the target interest points, and content services corresponding to the selected target interest points are displayed by the client terminal instead of content services corresponding to all the target interest points.

Further, when judging whether the correlation degree between the search target and each target interest point in the search result list is greater than a correlation degree threshold, sorting the target interest points in the search result list according to the correlation degree between the search target and the target interest points from large to small. And sequentially acquiring target interest points in the ordered search result list, and comparing the correlation between the search target and the acquired target interest points with a correlation threshold. If the correlation between the search target and the obtained target interest point is greater than the correlation threshold, determining a content service corresponding to the target interest point, and obtaining the next target interest point until the correlation between the search target and the obtained target interest point is less than or equal to the correlation threshold.

S504, the search result list and the content service corresponding to the target interest point are sent to the client terminal for display.

The implementation process of S504 may refer to the foregoing embodiments, and will not be described in detail.

According to the embodiment, according to the mapping relation between the plurality of interest points and the content service, the content service corresponding to the target interest point with the correlation degree larger than the correlation degree threshold in the search result list is determined, and the search result list and the content service corresponding to the target interest point are sent to the client terminal for display. Therefore, after the map is searched to obtain the search result list of the search target, content service display is not performed on all target interest points in the search result list or on a fixed number of target interest points in the search result list, but target content service display is performed on the target interest points with higher correlation degree with the search target in the search result list, so that the rationality and flexibility of the interest points for displaying the content service are improved, and the richness, rationality and flexibility of map search result display are improved.

As an example, fig. 6 is a terminal interface example illustration two of an electronic map, and in fig. 6 there are two terminal interface diagrams of the electronic map. As shown in the left interface diagram, when the search target is "xxx", the map search interface displays a plurality of search results such as search result 1, search result 2, search result 3, and the like, and further displays content service 1 corresponding to search result 1 and content service 2 corresponding to search result 2 because the correlation between search result 1 and search result 2 and the search target is higher. As shown in the interface diagram on the right, when the search target is "xxxx", the map search interface displays a plurality of search results such as search result 1, search result 2, search result 3, and the like, and because the search target is changed, the relevance between the search result 2 and the search target may be reduced, so that only the content service 1 corresponding to the search result 1 having higher relevance to the search result is displayed. Therefore, as can be seen from fig. 6, the number of interest points showing the content service is changed due to the influence of the correlation between the search result and the search target, instead of fixedly showing the content service corresponding to 1 or other number of interest points, instead of showing the content service corresponding to all the interest points, the flexibility is high, and the user usually only needs to know the content service of the interest point with higher correlation, thereby fitting the user requirement.

Fig. 7 is a schematic diagram of another embodiment of the present application, in which an execution subject of a method for presenting map search results is a server. As shown in fig. 7, the method includes:

S701, acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points.

The implementation process of S701 may refer to the foregoing embodiments, and will not be described in detail.

S702, determining the type of the interest point corresponding to the target interest point.

The interest point types include, for example, shops, houses, office buildings, restaurants, scenic spots, hospitals, gas stations, and the like. The electronic map is preset with interest point types corresponding to different interest points. Therefore, for each target interest point in the search result list, the server can acquire the interest point type corresponding to the target interest point from the map data of the electronic map.

S703, determining a correlation threshold corresponding to the target interest point in the mapping relation between the interest point types and the correlation thresholds according to the interest point types corresponding to the target interest point.

The correlation threshold values corresponding to the plurality of interest point types are preset, and the correlation threshold values corresponding to the different interest point types can be different, so that the mapping relation between the plurality of interest point types and the plurality of correlation threshold values is obtained. When the corresponding relevance threshold is set for the interest point type, the dependence degree of the interest point type on the content service can be considered, and/or the interest degree of the user on the content service of the interest points of different interest point types can be set, so that the rationality of the relevance threshold is improved.

For example, the degree of dependence of the interest points of the mall type on the content services is high, the services which can be provided by the interest points of the mall type are needed to be fully displayed for the user, the degree of interest of the user on the services provided by the interest points of the mall type is also high, and the content services corresponding to the interest points of the mall type are fully displayed, so that greater convenience is brought to the user. Thus, a lower relevance threshold may be set for the mall.

As another example, the service provided by the gas station and the residence is less, the dependence on whether to present the content service is low, and the user can basically know the service provided by the gas station and the residence. Thus, a higher correlation threshold can be set for gas stations, residences.

Specifically, for each target interest point in the search result list, after determining the interest point type corresponding to the target interest point, determining a correlation threshold corresponding to the target interest point in the mapping relation between a plurality of interest point types and a plurality of correlation thresholds.

S704, determining the correlation degree between the search target and the target interest point.

The implementation process of S704 may refer to the foregoing embodiments, and will not be described in detail.

S705, if the correlation degree between the search target and the target interest point is greater than or equal to a correlation degree threshold corresponding to the target interest point, determining the content service corresponding to the acquired target interest point according to the mapping relation between the plurality of interest points and the content service.

Specifically, for each target interest point in the search result list, comparing the correlation degree between the search target and the target interest point with a correlation degree threshold corresponding to the target interest point, if the correlation degree between the search target and the target interest point is greater than the correlation degree threshold corresponding to the target interest point, determining the content service corresponding to the target interest point according to the mapping relation between a plurality of interest points and the content service, otherwise, determining the content service corresponding to the target interest point.

S706, the search result list and the content service corresponding to the target interest point are sent to the client terminal for display.

In this embodiment, different relevance thresholds are set for different interest point types. For each target interest point in the search result list, if the correlation degree between the search target and the target interest point is greater than the correlation degree threshold corresponding to the interest point type to which the target interest point belongs, determining the content service corresponding to the target interest point according to the mapping relation between the plurality of interest points and the content service, and sending the search result list and the content service corresponding to the target interest point to the client terminal for display. Therefore, after the map is searched to obtain the search result list of the search target, the content service is not displayed on all the target interest points in the search result list or the content service is displayed on the fixed number of target interest points in the search result list, but the interest points for displaying the content service are determined by combining the interest point types of the interest points and the relativity of the search target and the interest points, so that the rationality and the flexibility of the interest points for displaying the content service are improved, and the richness, the rationality and the flexibility of the map search result display are improved.

As an example, fig. 8 is a third example of a terminal interface of an electronic map. As shown in fig. 8, when the search target of the user is "xxx restaurant", the search results are obtained for a restaurant, B restaurant, C restaurant, and the like. When the correlation threshold is set, the restaurant is considered to be compared with the content service which needs to be displayed, and the content service is displayed for the restaurant, so that great convenience can be brought to a user, and a lower correlation threshold is set for the type of the interest point of the restaurant. Therefore, as can be seen from fig. 8, the interest point types of the restaurant a, the restaurant B and the restaurant C are all restaurants, and the content service of the restaurant a, the content service of the restaurant B and the content service of the restaurant C are all displayed in the display of the map search result due to the lower correlation threshold of the restaurants.

Based on any of the foregoing method embodiments, in one possible implementation, the content service includes a dynamic content service, where the dynamic content service is dynamically updated service information provided for the point of interest, in other words, the dynamic content service is time-efficient service information provided for the point of interest.

Further, the dynamic content services include one or more of the following:

1. Audio and video of the point of interest, such as a landscape image and/or a landscape video of the inside and the surrounding of the point of interest, a building image of the point of interest, such as an entrance image of a building, a floor image. 2. User ratings of the points of interest, such as user ratings and/or user reviews of the points of interest. 3. Product services for points of interest, wherein the product services include one or more of: product recommendation, product ordering, product promotion. For example, taking a point of interest as a restaurant, the restaurant may provide dynamically updated recommended dishes, on-line ordering of dishes, and coupons of dishes. As another example, taking a point of interest as a movie theatre, the movie theatre may provide dynamically updated recommended movies, online ticketed movies, theatre coupons.

Based on any of the foregoing method embodiments, in one possible implementation, the content service includes a static content service, where the static content service is service information that is provided by the point of interest and is unchanged by the content.

Further, the static content service includes one or more of the following:

1. Service identification of the service provided by the point of interest, for example, service name, service icon;

2. unified portals to services provided by points of interest, e.g., unified food ordering service portals provided by restaurants, unified ticket purchasing service portals provided by theatres, parking service portals provided by malls.

Based on any of the foregoing method embodiments, in one possible implementation, the content service corresponding to the target point of interest may include a dynamic content service and/or a static content service, thereby increasing the diversity of content services presented in the map search results.

Further, when the server determines the content service corresponding to the target interest point according to the mapping relation between the plurality of interest points and the content service, if the content service corresponding to the target interest point is determined to be the dynamic content service, in view of the timeliness and the dynamic updating characteristic of the dynamic content service, the server acquires the content service with the update time closest to the current time from the content service corresponding to the target interest point, so that the latest and effective dynamic content service of the target interest point is displayed for the user in the map search result. For example, the latest landscape image of the target interest point is presented for the user, and the user critique.

Wherein it may be determined whether the content service corresponding to the target point of interest is a dynamic content service, for example, by whether the content service corresponding to the target point of interest is provided with a dynamic content service identification.

Further, when determining the content service corresponding to the target interest point according to the mapping relation between the plurality of interest points and the content service, if the content service corresponding to the target interest point is determined to be a static content service, the server acquires a service identifier of the content service corresponding to the interest point from the content service corresponding to the target interest point, wherein the service identifier of the content service comprises one or more of the following: the service icon of the content service and the service name of the content service, so that the service identification of the content service of the target interest point is displayed for the user in the map result, and the content service is clear at a glance.

If the content service of the target interest point is a unified portal of the content service provided by the target interest point, the portal address of the content service corresponding to the interest point can be obtained, wherein the portal address is usually a web page link, so that the unified portal of the content service is displayed for the user in the map result, and the user can conveniently access the web page where the content service is located.

As an example, fig. 9 is a diagram of an example terminal interface of an electronic map. As shown in fig. 9, when the search target of the user is "xxxxx", searching to obtain a plurality of search results of a restaurant, a D mall, a D house and the like, wherein the content service of the a restaurant is a dynamic content service such as a dish video, a dish map and the like, and the content service of the D mall is a static content service such as floor navigation, parking, facilities, movies and the like.

As shown in fig. 9, floor guide icons, parking icons, facility icons, and movie icons are respectively presented in the content service of the D mall. Or each icon in the content service of the D mall may also link a corresponding function entry, for example: the floor guide icon links with the floor guide service entrance, and after clicking the floor guide icon, the user can switch to the floor guide page to know the shop distribution of each floor in the mall; the parking icon links with the parking service entrance, and after clicking the parking icon, the user can switch to the parking service page to know the position of the parking lot and the position of the vehicle in the parking lot; the facility icon links to a facility service portal, and after clicking the facility service portal, a user can switch to a facility service page to know facilities provided by a mall, such as massage facilities, shared charging facilities, elevator cabs and the like; the movie icon links to a movie ticket purchase or preview portal, and after clicking the movie icon, the user can switch to a cinema page to learn about the recently-shown movie or purchase a ticket, etc.

Fig. 10 is a schematic diagram according to another embodiment of the present application, in which the execution subject of the map search result presentation method is a server, based on any of the foregoing method embodiments. As shown in fig. 10, the method includes:

S1001, acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points.

S1002, determining content services corresponding to target interest points according to mapping relations between a plurality of preset interest points and the content services, wherein the content services are service information provided by the interest points.

The implementation process of S1001 and S1002 may refer to the foregoing embodiments, and will not be described in detail.

S1003, determining the page links corresponding to the content services corresponding to the target interest points according to the mapping relation between the preset plurality of content services and the page links.

And presetting terminal pages corresponding to the content services respectively aiming at the content services corresponding to the interest points, and establishing a mapping relation between the content services and page links of the terminal pages to obtain a mapping relation between a plurality of content services and the page links. For example, the cinema service may correspond to a page link of a cinema page and the order service may correspond to a page link of an order page.

After determining the content service corresponding to the target point of interest, determining the page link corresponding to the content service corresponding to the target point of interest in the mapping relationship between the plurality of content services and the page link.

S1004, the search result list, the content service corresponding to the target interest point and the page link corresponding to the content service corresponding to the target interest point are sent to the client terminal.

Specifically, the search result list, the content service corresponding to the target interest point and the page link corresponding to the content service corresponding to the target interest point are sent to the client terminal, so that the client terminal displays a plurality of target interest points in the search result list and the content service corresponding to the target interest point, and the richness of map search result display is improved.

Specifically, when receiving a request of a user for accessing a content service, the terminal device can open a page link corresponding to the content service, so that independent response of the content service on a display page of a map search result is realized, namely, the user accesses one or more terminal pages corresponding to the content service on the display page of the map search result in a touch screen or mouse click mode, and the like, thereby improving the convenience of accessing the content service.

In this embodiment, after determining the content service corresponding to the target interest point, determining the page link corresponding to the content service, and transmitting the search result list, the content service corresponding to the target interest point, and the page link corresponding to the content service to the terminal device, not only is the richness of the map search result displayed improved, but also the independent response of the content service on the display page of the map search result is realized, thereby improving the convenience of content service access and effectively improving the user experience.

Fig. 11 is a schematic diagram of another embodiment of the present application, in which an execution subject of a method for presenting map search results is a client terminal. As shown in fig. 11, the method includes:

S1101, receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, wherein the search result list comprises one or more target interest points, and the content service is service information provided by the interest points.

Specifically, after receiving a search target input by a user, the terminal device sends the search target to the server, and the server returns a search result list corresponding to the search target obtained according to the search target and content services corresponding to one or more target interest points in the search result list to the terminal device.

And S1102, displaying the search result list and the content service corresponding to the target interest point.

Specifically, after receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list sent by a server, the terminal device displays the search result list and the content service corresponding to the target interest point on a display screen for a user to view.

The operations of the terminal device and the server may refer to the foregoing embodiments, and will not be described in detail.

In the embodiment, the terminal equipment receives the search result list returned by the server and the content service corresponding to the target interest point, and displays the search result list and the content service corresponding to the target interest point, so that the richness of the map search result display is improved.

In one possible implementation manner, each target interest point in the search result list returned to the terminal device by the server is ordered according to the order of the relevance between the interest point and the search target from big to small, so that the terminal device can sequentially display each target interest point according to the order of the target interest points in the search result list, thereby improving the rationality of map search result display.

In another possible implementation manner, the search result list returned to the terminal device by the server may include the correlation degree between each target interest point and the search target, and then the terminal device may sequentially obtain the interest points to be displayed in the search result list according to the order of the correlation degree between each target interest point and the search target from high to low. Because the server may only return the content service corresponding to a part of the target interest points, if the content service corresponding to the target interest points includes the content service corresponding to the interest points to be displayed, the interest points to be displayed and the content service corresponding to the interest points to be displayed are displayed, otherwise, the interest points to be displayed are displayed. Therefore, the target interest points and the content services corresponding to the target interest points are displayed according to the sequence from the big to the small of the correlation degree of the target interest points and the search targets, and the rationality of map search result display is improved.

Further, if the content service corresponding to the target interest point includes the content service corresponding to the interest point to be displayed, the interest point to be displayed is displayed in a first display area, and the content service corresponding to the interest point to be displayed is displayed in a second display area, wherein the first display area is an adjacent area of the second display area, and the first display area is located below the second display area. Therefore, on the display page of the map search result, different target interest points are displayed from top to bottom on the display page according to the sequence of the correlation degree between the target interest points and the search text, and the content service corresponding to the target interest points is displayed below the target interest points, for example, the terminal interfaces of the map search result shown in fig. 6, 8 and 9, so as to improve the rationality and user experience of the display of the map search result.

In one possible implementation manner, the terminal device may further receive a page link corresponding to a content service corresponding to the target interest point sent by the server; if a request for accessing the content service is detected, a page link corresponding to the content service to be accessed is acquired, and the page link corresponding to the content service to be accessed is opened, so that an independent response of the content service on the map search result display interface is realized, and the detailed description is omitted.

Fig. 12 is a schematic diagram according to a further embodiment of the application. As shown in fig. 12, the presentation apparatus of the map search result includes:

an obtaining unit 1201, configured to obtain a search target and a search result list corresponding to the search target, where the search result list includes one or more target points of interest;

A determining unit 1202, configured to determine a content service corresponding to the target interest point according to a mapping relationship between a plurality of pre-configured interest points and the content service;

And the sending unit 1203 is configured to send the search result list and the content service corresponding to the target interest point to the client terminal for display.

Wherein the content service is service information provided by the interest point.

In one possible implementation, the determining unit 1202 includes:

The relevance determining module is used for determining the relevance between the search target and the target interest point;

And the service determining module is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point meets the preset condition.

In one possible implementation, the service determination module includes:

And the first determining sub-module is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point is larger than a preset correlation degree threshold.

In one possible implementation, the correlation threshold is multiple, and the service determining module includes:

The type determining module is used for determining the type of the interest point corresponding to the target interest point;

The threshold determining module is used for determining a correlation threshold corresponding to the target interest point in a mapping relation of a plurality of preset interest point types and a plurality of correlation thresholds according to the interest point type corresponding to the target interest point;

And the second determining submodule is used for determining the content service corresponding to the target interest point according to the mapping relation between the plurality of interest points and the content service if the correlation degree between the search target and the target interest point is greater than or equal to a correlation degree threshold corresponding to the target interest point.

In one possible implementation, the content service includes a dynamic content service, the dynamic content service providing dynamically updated service information for the point of interest, and the determining unit 1202 includes:

And the dynamic service determining module is used for acquiring the content service with the update time closest to the current time if the content service corresponding to the target interest point is determined to be the dynamic content service according to the mapping relation between the interest points and the content service.

In one possible implementation, the content service includes a static content service, which provides unchanged service information for the content provided by the point of interest, and the determining unit 1202 includes:

the static service determining module is used for acquiring service identifiers of the content services corresponding to the interest points if the content services corresponding to the interest points are determined to be static content services according to the mapping relation between the interest points and the content services;

wherein the service identification of the content service includes one or more of: service icon of content service, service name of content service.

In one possible implementation, the determining unit 1202 further includes:

the page link determining module is used for determining page links corresponding to the content services corresponding to the target interest points according to the mapping relation between the preset plurality of content services and the page links;

The transmitting unit 1203 includes:

and the page link transmitting module is used for transmitting the page link corresponding to the content service corresponding to the target interest point to the client terminal.

The map search result presentation apparatus provided in fig. 12 may perform the foregoing corresponding method embodiments, and its implementation principle and technical effects are similar, and will not be described herein.

Fig. 13 is a schematic diagram according to a further embodiment of the application. As shown in fig. 13, the presentation apparatus of the map search result includes:

A receiving unit 1301, configured to receive a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, where the search result list includes one or more target interest points, and the content service is service information provided by the interest points;

and a display unit 1302 for displaying the search result list and the content service corresponding to the target interest point.

In one possible implementation, the display unit 1302 includes:

The interest point acquisition module is used for acquiring the interest points to be displayed in the search result list according to the sequence of the correlation degree between the search target and the target interest points from large to small;

And the interest point display module is used for displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, or else displaying the interest point to be displayed.

In one possible implementation, the point of interest display module includes:

the interest point display sub-module is used for displaying interest points to be displayed in a first display area and displaying content services corresponding to the interest points to be displayed in a second display area;

the first display area is an adjacent area of the second display area and is positioned below the second display area.

In one possible implementation, receiving unit 1301 further includes:

The link receiving module is used for receiving page links corresponding to the content services corresponding to the target interest points, which are sent by the server;

The display unit 1302 further includes:

And the webpage opening module is used for acquiring the webpage link corresponding to the content service to be accessed and opening the webpage link corresponding to the content service to be accessed if the request for accessing the content service is detected.

The map search result presentation apparatus provided in fig. 13 may perform the foregoing corresponding method embodiments, and its implementation principle and technical effects are similar, and will not be described herein.

According to an embodiment of the present application, the present application also provides an electronic device and a readable storage medium.

According to an embodiment of the present application, there is also provided a computer program product comprising: a computer program stored in a readable storage medium, from which at least one processor of an electronic device can read, the at least one processor executing the computer program causing the electronic device to perform the solution provided by any one of the embodiments described above.

The electronic device may be a server, and execute the scheme provided by any of the execution bodies for the embodiment of the server. The electronic device may also be a client terminal, executing the solution provided by any of the execution bodies for the embodiment of the client terminal.

Fig. 14 shows a schematic block diagram of an example electronic device 1400 that may be used to implement an embodiment of the application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the disclosure described and/or claimed herein.

As shown in fig. 14, the electronic device 1400 includes a computing unit 1401 that can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM) 1402 or a computer program loaded from a storage unit 1408 into a Random Access Memory (RAM) 1403. In the RAM 1403, various programs and data required for the operation of the device 1400 can also be stored. The computing unit 1401, the ROM 1402, and the RAM 1403 are connected to each other through a bus 1404. An input/output (I/O) interface 1405 is also connected to the bus 1404.

Various components in device 1400 are connected to I/O interface 1405, including: an input unit 1406 such as a keyboard, a mouse, or the like; an output unit 1407 such as various types of displays, speakers, and the like; a storage unit 1408 such as a magnetic disk, an optical disk, or the like; and a communication unit 1409 such as a network card, a modem, a wireless communication transceiver, and the like. The communication unit 1409 allows the device 1400 to exchange information/data with other devices through a computer network such as the internet and/or various telecommunications networks.

The computing unit 1401 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of computing unit 1401 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, etc. The computing unit 1401 performs the respective methods and processes described above, for example, a presentation method of map search results. For example, in some embodiments, the method of presentation of map search results may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as storage unit 1408. In some embodiments, part or all of the computer program may be loaded and/or installed onto the device 1400 via the ROM 1402 and/or the communication unit 1409. When the computer program is loaded into the RAM 1403 and executed by the computing unit 1401, one or more steps of the above-described presentation method of the map search results may be performed. Alternatively, in other embodiments, the computing unit 1401 may be configured to perform the presentation method of the map search results in any other suitable way (e.g. by means of firmware).

Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.

Program code for carrying out methods of the present disclosure may be written in any combination of one or more programming languages. These program code may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus such that the program code, when executed by the processor or controller, causes the functions/operations specified in the flowchart and/or block diagram to be implemented. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the internet.

The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical hosts and VPS service ("Virtual PRIVATE SERVER" or simply "VPS") are overcome. The server may also be a server of a distributed system or a server that incorporates a blockchain.

It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps described in the present application may be performed in parallel, sequentially, or in a different order, provided that the desired results of the disclosed embodiments are achieved, and are not limited herein.

The above embodiments do not limit the scope of the present application. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present application should be included in the scope of the present application.

Claims

1. A method of presenting map search results, the method comprising:

The search result list and the content service corresponding to the target interest point are sent to a client terminal for display;

The determining the content service corresponding to the target interest point comprises the following steps:

Determining the relevance between the search target and the target interest point;

if the correlation degree between the search target and the target interest point is larger than a preset correlation degree threshold, determining a content service corresponding to the target interest point according to the mapping relation between the interest points and the content service;

the correlation threshold is a plurality of, and the determining the content service corresponding to the target interest point includes:

Determining the type of the interest point corresponding to the target interest point; according to the interest point type corresponding to the target interest point, determining a correlation threshold corresponding to the target interest point in a mapping relation of a plurality of pre-configured interest point types and a plurality of correlation thresholds;

and if the correlation degree between the search target and the target interest point is greater than or equal to a correlation degree threshold corresponding to the target interest point, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

2. The method of claim 1, the content service comprising a dynamic content service that provides dynamically updated service information for points of interest, the determining a content service corresponding to the target point of interest comprising:

And if the content service corresponding to the target interest point is determined to be the dynamic content service according to the mapping relation between the interest points and the content service, acquiring the content service with the update time closest to the current time.

3. The method of claim 1, the content service comprising a static content service that provides content-invariant service information for a point of interest, the determining a content service corresponding to the target point of interest comprising:

If the content service corresponding to the interest points is determined to be the static content service according to the mapping relation between the interest points and the content service, acquiring the service identification of the content service corresponding to the interest points;

Wherein the service identification of the content service includes one or more of: a service icon of the content service, a service name of the content service.

4. The method of claim 1, the method further comprising:

determining page links corresponding to the content services corresponding to the target interest points according to the mapping relation between the preset plurality of content services and the page links;

and sending the page links corresponding to the content services corresponding to the target interest points to the client terminal.

5. A method of presenting map search results, the method comprising:

Receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, wherein the search result list comprises one or more target interest points, and the content service is service information provided by the interest points; the content service corresponding to the target interest point is determined according to the mapping relation between a plurality of interest points and the content service when the correlation degree between the search target and the target interest point is larger than a preset correlation degree threshold; wherein the relevance threshold is a plurality of, and determining the content service corresponding to the target interest point comprises: determining the type of the interest point corresponding to the target interest point; according to the interest point type corresponding to the target interest point, determining a correlation threshold corresponding to the target interest point in a mapping relation of a plurality of pre-configured interest point types and a plurality of correlation thresholds; if the correlation degree between the search target and the target interest point is greater than or equal to a correlation degree threshold corresponding to the target interest point, determining a content service corresponding to the target interest point according to the mapping relation between the interest points and the content service;

6. The method of claim 5, the displaying the search result list and the content service corresponding to the target point of interest, comprising:

acquiring interest points to be displayed from the search result list according to the sequence of the correlation degree between the search target and the target interest points from big to small;

And if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed, otherwise, displaying the interest point to be displayed.

7. The method of claim 6, the displaying the point of interest to be displayed and the content service corresponding to the point of interest to be displayed, comprising:

Displaying the interest points to be displayed in a first display area, and displaying content services corresponding to the interest points to be displayed in a second display area;

the first display area is an adjacent area of the second display area, and the first display area is located below the second display area.

8. The method of any one of claims 5-7, further comprising:

Receiving a page link corresponding to the content service corresponding to the target interest point, which is sent by the server;

and if the request for accessing the content service is detected, acquiring a page link corresponding to the content service to be accessed, and opening the page link corresponding to the content service to be accessed.

9. A presentation device of map search results, the device comprising:

The sending unit is used for sending the search result list and the content service corresponding to the target interest point to the client terminal for display;

The determination unit includes:

The service determining module is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point meets the preset condition;

The service determination module includes:

The first determining submodule is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point is larger than a preset correlation degree threshold;

the correlation threshold is a plurality of, and the service determining module comprises:

The threshold determining module is used for determining a correlation threshold corresponding to the target interest point in a mapping relation between a plurality of preset interest point types and a plurality of correlation thresholds according to the interest point type corresponding to the target interest point;

And the second determining submodule is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point is greater than or equal to a correlation degree threshold corresponding to the target interest point.

10. The apparatus of claim 9, the content service comprising a dynamic content service that provides dynamically updated service information for points of interest, the determining unit comprising:

11. The apparatus of claim 9, the content service comprising a static content service that provides content-invariant service information for points of interest, the determining unit comprising:

12. The apparatus of claim 9, the determining unit further comprising:

the transmitting unit includes:

13. A presentation device of map search results, the device comprising:

The receiving unit is used for receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, wherein the search result list comprises one or more target interest points, and the content service is service information provided by the interest points; the content service corresponding to the target interest point is determined according to the mapping relation between a plurality of interest points and the content service when the correlation degree between the search target and the target interest point is larger than a preset correlation degree threshold; wherein the relevance threshold is a plurality of, and determining the content service corresponding to the target interest point comprises: determining the type of the interest point corresponding to the target interest point; according to the interest point type corresponding to the target interest point, determining a correlation threshold corresponding to the target interest point in a mapping relation of a plurality of pre-configured interest point types and a plurality of correlation thresholds; if the correlation degree between the search target and the target interest point is greater than or equal to a correlation degree threshold corresponding to the target interest point, determining a content service corresponding to the target interest point according to the mapping relation between the interest points and the content service;

14. The apparatus of claim 13, the display unit comprising:

the interest point acquisition module is used for acquiring interest points to be displayed from the search result list according to the sequence from the big to the small of the correlation degree between the search target and the target interest points;

And the interest point display module is used for displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, otherwise, displaying the interest point to be displayed.

15. The apparatus of claim 14, the point of interest display module comprising:

The interest point display sub-module is used for displaying the interest point to be displayed in a first display area and displaying the content service corresponding to the interest point to be displayed in a second display area;

16. The apparatus according to any of claims 13-15, the receiving unit further comprising:

the display unit further includes:

17. An electronic device, comprising:

At least one processor; and

A memory communicatively coupled to the at least one processor; wherein,

The memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4 or any one of claims 5-8.

18. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of any one of claims 1-4 or any one of claims 5-8.

19. A computer program product comprising a computer program which, when executed by a processor, implements the method of any one of claims 1-4 or any one of claims 5-8.