CN112528178A - Advertisement putting method, device and system and client - Google Patents
Advertisement putting method, device and system and client Download PDFInfo
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Abstract
The invention provides an advertisement putting method, an advertisement putting device, an advertisement putting system and a client, wherein when a user clicks a link of a client, the client sends a request instruction corresponding to a short link to a server, the server converts the short link into a long link corresponding to an advertisement page suitable for being displayed by the client, the long link is returned to the client, the client acquires and displays a specified advertisement page according to the long link, and the client can control whether the specified advertisement page can be displayed according to parameters in the long link. Therefore, background management personnel can manage the delivered advertisements conveniently, and the user experience of viewing advertisement pages by users is improved.
Description
Technical Field
The invention relates to the technical field of networks, in particular to an advertisement putting method, device and system and a client.
Background
The short link is a short website string obtained by converting a long URL website string through program processing. The method is mainly used for providing link addresses for jumping to other pages at the positions where the character number is limited. The method is generally used for microblogs or some picture classification websites, and provides out-link addresses. At present, short links are used by jumping to a PC end web page through short links, user experience of displaying the PC end page at a mobile end is poor, and particularly when E-commerce advertisements are released, the short links cannot jump to corresponding purchase addresses directly, so that the problems of overlong conversion links, low conversion rate and the like are caused.
Disclosure of Invention
Embodiments of the present invention provide an advertisement delivery method, apparatus, system, and client, where a short link is mapped to a long link at a PC end and a long link at a mobile end to implement double-end skip of the same short link, and a redirection link parameter determines whether to allow the skip to be executed, thereby implementing display of an advertisement page at the mobile end corresponding to the same short link with exemption conditions.
In order to achieve the above object, in one aspect, an embodiment of the present invention provides an advertisement delivery method, which includes:
103, inquiring a link mapping database according to the short link in the request instruction, and acquiring at least one link address corresponding to the short link; according to the type of the client, selecting a link address matched with the type of the client from the at least one link address as a redirection link address;
the link mapping database is a pre-established KEY-VALUE database which takes short links as KEYs and takes at least one link address corresponding to the short links as a VALUE VALUE.
Further, the identifying the type of the client according to the agent information in the request instruction specifically includes:
acquiring the content of a user-agent field in an HTTP or HTTPs protocol used by the request instruction, wherein the proxy information is stored in the user-agent field;
and when the content of the user-agent field comprises a preset mobile terminal keyword, identifying the type of the client terminal as a mobile terminal, otherwise, identifying the type of the client terminal as a PC terminal.
Wherein, the mobile terminal keywords may include but are not limited to: "iphone", "ipod", "ipad", "android", "mobile", "BlackBerry", "nokia", "Symbian", "Windows Phone", "Linux armv71", "MAUI", "untusted/1.0", "Windows CE", "BlackBerry", or "IEMobile".
Further, the querying a link mapping database according to the short link in the request instruction to obtain at least one link address corresponding to the short link specifically includes:
taking the short link as a KEY, inquiring the link mapping database, and acquiring a VALUE corresponding to the KEY to obtain at least one link address; the at least one link address comprises a mobile terminal scheme link address and/or a PC terminal link address;
selecting a link address matched with the type of the client from the at least one link address as a redirection link address according to the type of the client, specifically:
when the type of the client is a mobile terminal, selecting a mobile terminal scheme link address in the at least one link address as the redirection link address;
when the type of the client is a PC end, selecting a PC end link address in the at least one link address as the redirection link address.
On the other hand, an embodiment of the present invention provides an advertisement delivery device, including:
an instruction receiving module 201, configured to receive a request instruction sent by a client, where the request instruction is sent when a short link displayed in the client and corresponding to an advertisement page is clicked;
the agent identification module 202 is configured to identify the type of the client according to the agent information in the request instruction;
the address mapping module 203 is configured to query a link mapping database according to the short link in the request instruction, and obtain at least one link address corresponding to the short link; according to the type of the client, selecting a link address matched with the type of the client from the at least one link address as a redirection link address;
an instruction sending module 204, configured to send the redirection link address to the client, where the redirection link address is used to instruct the client to display an advertisement page specified by the redirection link address;
the link mapping database is a database which is established in advance in a KEY-VALUE form by taking a short link as KEY and at least one link address corresponding to the short link as a VALUE VALUE.
Further, the agent identification module 202 is specifically configured to:
acquiring the content of a user-agent field in an HTTP or HTTPs protocol used by the request instruction, wherein the proxy information is stored in the user-agent field;
and when the content of the user-agent field comprises a mobile terminal keyword, identifying the type of the client terminal as a mobile terminal, otherwise, identifying the type of the client terminal as a PC terminal.
Wherein, the mobile terminal keywords may include but are not limited to: "iphone", "ipod", "ipad", "android", "mobile", "BlackBerry", "nokia", "Symbian", "Windows Phone", "Linux armv71", "MAUI", "untusted/1.0", "Windows CE", "BlackBerry", or "IEMobile".
Further, the address mapping module 203 is specifically configured to:
taking the short link as a KEY, inquiring the link mapping database, and acquiring a VALUE corresponding to the KEY to obtain at least one link address; the at least one link address comprises a mobile terminal scheme link address and/or a PC terminal link address;
when the type of the client is a mobile terminal, selecting a mobile terminal scheme link address in the at least one link address as the redirection link address;
when the type of the client is a PC end, selecting a PC end link address in the at least one link address as the redirection link address.
In another aspect, an embodiment of the present invention provides a client, where the client includes:
a click processing module 301, configured to send a request instruction carrying a short link displayed in the client and corresponding to an advertisement page to a server when the short link is clicked by a user;
a response receiving module 302, configured to receive a redirection link address returned by the server according to the request instruction;
and the display processing module 303 is configured to display the advertisement page specified by the redirection link address according to the redirection link address.
Further, when the type of the client is a mobile terminal, the redirection link address is a mobile terminal scheme link address, and the display processing module is specifically configured to: calling an application designated by the mobile terminal scheme link address on the mobile terminal; displaying an advertisement page specified by the mobile terminal scheme link address in the specified application according to the mobile terminal scheme link address;
when the type of the client is a PC end, the redirection link address is a PC end link address, and the display processing module is specifically configured to: and displaying the advertisement page specified by the PC end link address.
Further, the mobile terminal scheme link address includes a mobile terminal redirection enabling parameter;
the displaying the advertisement page specified by the mobile terminal scheme link address in the specified application according to the mobile terminal scheme link address specifically comprises:
when the value of the mobile terminal redirection enabling parameter indicates that the mobile terminal redirection enabling parameter is enabled, displaying an advertisement page specified by the mobile terminal scheme link address in the specified application;
and when the value of the mobile terminal redirection enabling parameter indicates prohibition, prohibiting displaying the advertisement page specified by the mobile terminal scheme link address in the specified application.
On the other hand, an embodiment of the present invention further provides an advertisement delivery system, including:
the server and any client provided by the embodiment of the invention; the server comprises any one of the advertisement delivery devices provided by the embodiments of the present invention.
The technical scheme has the following beneficial effects:
according to the embodiment of the invention, the short link is mapped into the long link corresponding to the client type according to the client type, and the redirection link parameter is provided in the mapped long link, so that the jump to the advertisement page corresponding to the current client with exemption conditions is realized in the client pages of different client types by using the same short link, and the advertisement page is displayed. The scheme allows the client pages to use the same link address, reduces development and maintenance cost, and simultaneously can automatically jump to the advertisement pages of corresponding types on different types of clients, thereby improving user experience. Furthermore, a redirection enabling parameter is used in the redirection link address, and whether the redirection of the client side page is allowed to be executed or not is determined according to the value of the enabling parameter, so that the control on whether the advertisement page can be displayed or not is realized, background management personnel are facilitated, and exemption management on E-commerce advertisements is realized.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method of advertisement delivery in accordance with an embodiment of the present invention;
FIG. 2 is a logic diagram of an advertisement delivery device in accordance with an embodiment of the present invention;
FIG. 3 is a logic function diagram of an advertisement delivery system in accordance with an embodiment of the present invention;
FIG. 4 is a logical functional diagram of a client according to an embodiment of the present invention;
FIG. 5 is a flow chart of an advertisement delivery system of an embodiment of the present invention;
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
On one hand, as shown in fig. 1, an embodiment of the present invention provides an advertisement delivery method, which includes the steps of:
103, inquiring a link mapping database according to the short link in the request instruction, and acquiring at least one link address corresponding to the short link; according to the type of the client, selecting a link address matched with the type of the client from the at least one link address as a redirection link address;
the link mapping database is a pre-established KEY-VALUE database which takes short links as KEYs and takes at least one link address corresponding to the short links as a VALUE VALUE.
The above steps are described by taking embodiment 1 as an example, when a user clicks hyperlinks such as characters or pictures associated with a designated short link in a client page during browsing the client page, step 101 is executed, and the client sends a request instruction to a server represented by the short link; after the server receives the request command, step 102 is executed, the server parses the proxy information in the request command, and identifies the type of the client according to the proxy information, and the client may be various devices with display functions, such as desktop and mobile devices like personal computers, PADs, mobile phones, smartwatches, etc., and since there are obvious differences in technical parameters of the devices, such as display processing capability, screen resolution, size, etc., different UI design pages need to be used to display the same advertisement. For convenience in development and maintenance, the same short link is used in a client page for the same advertisement link, but for the reasons, when the advertisement page is displayed on a specific client, the advertisement page is required to be displayed as an advertisement page designed for the corresponding client, so that a short link needs to be mapped as a long link corresponding to the specific client, for this reason, a background maintenance staff can establish a corresponding storage relationship between the short link and the long links of various clients in advance on a server side and store the storage relationship in a link mapping database, the storage manner can be a KEY-VALUE pair form, the short link character string is used as a KEY, one KEY can correspond to the long links of one or more clients, each long link is used as a VALUE, and the long links of each client type occupy one column in a data table. Through the short link character string and the client type, a link mapping database can be queried to obtain a long-chain address character string corresponding to the short link and the client type, that is, step 103 is executed, the link mapping database is queried according to the short link in the request instruction, and at least one link address corresponding to the short link is obtained; and according to the type of the client, selecting a link address corresponding to the type of the client from the at least one link address as a redirection link address, namely the long-chain address character string. And continuing to execute the step 104, the server sends the redirection link address to the client, and the client can request the original server or other servers for the advertisement page corresponding to the client and the clicked short link according to the link address and correctly display the advertisement page.
The technical scheme has the following beneficial effects:
the embodiment of the invention maps the same short link into the long links corresponding to various clients according to the types of the clients, thereby realizing the purpose of jumping to the advertisement pages corresponding to the clients by using the same short link in the pages of different clients. The scheme allows the client pages to use the same link address, reduces development and maintenance cost, and simultaneously can automatically jump to the advertisement pages of the corresponding clients on different types of clients, thereby improving user experience.
Further, the identifying the type of the client according to the agent information in the request instruction specifically includes:
acquiring the content of a user-agent field in an HTTP or HTTPs protocol used by the request instruction, wherein the proxy information is stored in the user-agent field;
and when the content of the user-agent field comprises a preset mobile terminal keyword, identifying the type of the client terminal as a mobile terminal, otherwise, identifying the type of the client terminal as a PC terminal.
Wherein, the mobile terminal keywords may include but are not limited to: "iphone", "ipod", "ipad", "android", "mobile", "BlackBerry", "nokia", "Symbian", "Windows Phone", "Linux armv71", "MAUI", "untusted/1.0", "Windows CE", "BlackBerry", or "IEMobile".
Embodiment 2, as a preferable solution of the embodiment of the present invention, the client may include but is not limited to a mobile terminal such as a handheld device like a mobile phone, a smart watch, a PAD, and the like, and may also include but is not limited to a PC terminal such as a desktop computer, a notebook computer, and the like. In the following, the mobile terminal is taken as an example to describe the embodiment, a short link is provided at a certain position in a page of the mobile terminal in the form of a hyperlink such as a picture or a character, and the mobile terminal sends a request instruction to the server after detecting that the user clicks the short link; and the server identifies the type of the client as the type of the mobile terminal according to the proxy information in the request instruction. For example, the type of the client can be determined according to the information in the User-Agent field of the HTTP/HTTPS protocol, such as according to the content of the User-Agent "Mozilla/5.0 (Macintosh; U; Intel Mac OS X10 _6_ 8; en-us) AppleWebKit/534.50(KHTML, like Gecko) Version/5.1 Sarari/534.50", by identifying the keyword "Mac OS", the client can be known to be a PC terminal, specifically an apple MAC computer, or the client can be known to be a PC terminal according to the fact that a mobile client keyword cannot be found; as another example, according to the content of User-Agent, "Mozilla/5.0 (Linux; U; Android 2.3.7; en-us; Nexus One Build/FRF91), AppleWebKit/533.1(KHTML, like Gecko) Version/4.0Mobile Sarari/533.1", the client can be known to be a Mobile terminal, specifically a Mobile device of an Android system, by recognizing the keyword "Android"; the server inquires a link mapping database according to the short link character string in the request instruction, acquires at least one link address corresponding to the short link, and selects one link address corresponding to the mobile terminal as a redirection link address according to the type of the mobile terminal; the server sends the redirection link address to the mobile terminal, and the mobile terminal requests the server appointed by the redirection link address for advertisement page data and displays the advertisement page. In this embodiment, the logic function of the PC application is the same as that of the mobile APP, and is not described again, and the working process of the PC application can be understood with reference to the description of the mobile APP.
In the preferred scheme of the embodiment of the present invention, the same short link is mapped to a long link corresponding to the mobile terminal and the PC terminal, so that the same short link is used in the client pages of the mobile terminal and the PC terminal, and the mobile terminal and the PC terminal jump to the advertisement page corresponding to each client type. The scheme allows the mobile terminal and the PC terminal to use the same link address, reduces development and maintenance cost, and simultaneously can automatically jump to the advertisement pages of corresponding types on the mobile terminal and the PC terminal, thereby improving user experience.
Further, the querying a link mapping database according to the short link in the request instruction to obtain at least one link address corresponding to the short link specifically includes:
taking the short link as a KEY, inquiring the link mapping database, and acquiring a VALUE corresponding to the KEY to obtain at least one link address; the at least one link address comprises a mobile terminal scheme link address and/or a PC terminal link address;
selecting a link address matched with the type of the client from the at least one link address as a redirection link address according to the type of the client, specifically:
when the type of the client is a mobile terminal, selecting a mobile terminal scheme link address in the at least one link address as the redirection link address;
when the type of the client is a PC end, selecting a PC end link address in the at least one link address as the redirection link address.
Embodiment 3, as a preferred scheme of the embodiment of the present invention, at the server, a back-end manager may establish a corresponding relationship between a short link and a long link in a KEY-VALUE manner according to data of an advertisement delivered by a user in advance, where the long link is a mobile terminal scheme link address and a PC terminal link address, and is stored in a link mapping database on the server. When the client is a mobile terminal, a short link is provided at a certain position in a page of the mobile terminal in the form of a hyperlink such as a picture or a character, and the mobile terminal sends a request instruction to the server after detecting that a user clicks the short link; the server identifies the type of the client as the type of the mobile terminal according to the proxy information in the request instruction; the server queries a link mapping database according to a short link character string and a mobile terminal type in a request instruction, obtains a mobile terminal scheme link address and a PC terminal link address by taking the short link character string as KEY, uses the mobile terminal scheme link address as a redirection link address because a client is a mobile terminal, sends the mobile terminal scheme link address to the mobile terminal, and if the mobile terminal does not operate in the foreground, a mobile terminal system calls an application corresponding to the mobile terminal scheme link address on the mobile terminal according to information in the mobile terminal scheme link address, and the mobile terminal requests advertisement page data from the server specified by the mobile terminal scheme link address and displays an advertisement page.
The Scheme link address is an intra-page jump protocol, and can call up a specified application and jump to a specified page according to information in the Scheme link address. The method can be used for starting a specified application from a browser or other applications, for example, inputting a scheme link address into an address bar of the browser, confirming that the browser calls the application corresponding to the scheme link address, and the scheme link address can be accompanied by parameters for transmitting the parameters to the called application. For example, the scheme link address "sinaweibo:// browse ═ http% 3A% 2F% 2fbaidu. com & allowredreirect ═ 1" will call the newwave microblog and open the hundredth page.
When the client is a PC (personal computer) end, a short link is provided at a certain position in a page of the PC end in the form of a hyperlink such as a picture or a character, and the PC end sends a request instruction to a server after detecting that a user clicks the short link; the server identifies the client type of the client as a PC (personal computer) type according to the proxy information in the request instruction; the server inquires a link mapping database according to the short link character string and the type of the PC end in the request instruction, and acquires a PC end link address corresponding to the short link and the type of the PC end as a redirection link address; the server sends the PC end link address to the PC end, and the PC end requests advertisement page data from the server specified by the PC end link address and displays the advertisement page.
In the preferred embodiment of the present invention, the short link is mapped to the mobile terminal scheme link address and the PC terminal link address corresponding to the client, so that the display page of the client is redirected to the mobile terminal scheme link address corresponding to the client or the advertisement page specified by the PC terminal link address after the same short link is clicked. Moreover, for the client using the scheme link address of the mobile terminal, the mobile terminal APP can be called according to the information of the scheme link address, and the mobile terminal APP is indicated to display the specified advertisement page, so that the page jump times of the user participating in the operation are reduced, and the user experience is improved.
On the other hand, as shown in fig. 2, the present embodiment provides an advertisement delivery device, including:
an instruction receiving module 201, configured to receive a request instruction sent by a client, where the request instruction is sent when a short link displayed in the client and corresponding to an advertisement page is clicked;
the agent identification module 202 is configured to identify the type of the client according to the agent information in the request instruction;
the address mapping module 203 is configured to query a link mapping database according to the short link in the request instruction, and obtain at least one link address corresponding to the short link; according to the type of the client, selecting a link address matched with the type of the client from the at least one link address as a redirection link address;
an instruction sending module 204, configured to send the redirection link address to the client, where the redirection link address is used to instruct the client to display an advertisement page specified by the redirection link address;
the link mapping database is a database which is established in advance in a KEY-VALUE form by taking a short link as KEY and at least one link address corresponding to the short link as a VALUE VALUE.
The above steps are described by taking embodiment 4 as an example, when a user clicks hyperlinks of characters or pictures and the like associated with a designated short link in a client page during browsing the client page, the client sends a request instruction to a server represented by the short link; in the instruction receiving module 201, after the server receives the request instruction, the server executes the agent identifying module 202, and the server analyzes the agent information in the request instruction, and identifies the type of the client according to the agent information, where the client may be various devices with a display function, such as a personal computer, a PAD, a mobile phone, a smart watch, and other desktop and mobile devices, and since there are obvious differences in technical parameters such as display processing capability, screen resolution, size, and the like of these devices, it is necessary to use different UI design pages to display the same advertisement. For convenience in development and maintenance, the same short link is used in a client page for the same advertisement link, but for the reasons, when the advertisement page is displayed on a specific client, the advertisement page is required to be displayed as an advertisement page designed for the corresponding client, so that a short link needs to be mapped as a long link corresponding to the specific client, for this reason, a background maintenance staff can establish a corresponding storage relationship between the short link and the long links of various clients in advance on a server side and store the storage relationship in a link mapping database, the storage manner can be a KEY-VALUE pair form, the short link character string is used as a KEY, one KEY can correspond to the long links of one or more clients, each long link is used as a VALUE, and the long links of each client type occupy one column in a data table. Through the short link character string and the client type, a link mapping database can be queried to obtain a long-chain ground address character string corresponding to the short link and the client type, and in an address mapping module 203, the link mapping database is queried according to the short link in the request instruction to obtain at least one link address corresponding to the short link; and according to the type of the client, selecting a link address corresponding to the type of the client from the at least one link address as a redirection link address, namely the long-chain address character string. And continuing to execute the instruction sending module 204, sending the redirection link address to the client by the server, and requesting the original server or other servers for the advertisement page corresponding to the client and the clicked short link according to the link address by the client, and correctly displaying the advertisement page.
The technical scheme has the following beneficial effects:
the embodiment of the invention maps the same short link into the long links corresponding to various clients according to the types of the clients, thereby realizing the purpose of jumping to the advertisement pages corresponding to the clients by using the same short link in the pages of different clients. The scheme allows the client pages to use the same link address, reduces development and maintenance cost, and simultaneously can automatically jump to the advertisement pages of the corresponding clients on different types of clients, thereby improving user experience.
Further, the agent identification module 202 is specifically configured to:
acquiring the content of a user-agent field in an HTTP or HTTPs protocol used by the request instruction, wherein the proxy information is stored in the user-agent field;
and when the content of the user-agent field comprises a mobile terminal keyword, identifying the type of the client terminal as a mobile terminal, otherwise, identifying the type of the client terminal as a PC terminal.
Wherein, the mobile terminal keywords may include but are not limited to: "iphone", "ipod", "ipad", "android", "mobile", "BlackBerry", "nokia", "Symbian", "Windows Phone", "Linux armv71", "MAUI", "untusted/1.0", "Windows CE", "BlackBerry", or "IEMobile".
Embodiment 5 as a preferable solution of the embodiment of the present invention, the client may include but is not limited to a mobile terminal such as a handheld device of a mobile phone, a smart watch, a PAD, and the like, and may also include but is not limited to a PC terminal such as a desktop computer, a notebook computer, and the like. In the following, the mobile terminal is taken as an example to describe the embodiment, a short link is provided at a certain position in a page of the mobile terminal in the form of a hyperlink such as a picture or a character, and the mobile terminal sends a request instruction to the server after detecting that the user clicks the short link; and the server identifies the type of the client as the type of the mobile terminal according to the proxy information in the request instruction. For example, the type of the client can be determined according to the information in the User-Agent field of the HTTP/HTTPS protocol, such as according to the content of the User-Agent "Mozilla/5.0 (Macintosh; U; Intel Mac OS X10 _6_ 8; en-us) AppleWebKit/534.50(KHTML, like Gecko) Version/5.1 Sarari/534.50", by identifying the keyword "Mac OS", the client can be known to be a PC terminal, specifically an apple MAC computer, or the client can be known to be a PC terminal according to the fact that a mobile client keyword cannot be found; as another example, according to the content of User-Agent, "Mozilla/5.0 (Linux; U; Android 2.3.7; en-us; Nexus One Build/FRF91), AppleWebKit/533.1(KHTML, like Gecko) Version/4.0Mobile Sarari/533.1", the client can be known to be a Mobile terminal, specifically a Mobile device of an Android system, by recognizing the keyword "Android"; the server inquires a link mapping database according to the short link character string in the request instruction, acquires at least one link address corresponding to the short link, and selects one link address corresponding to the mobile terminal as a redirection link address according to the type of the mobile terminal; the server sends the redirection link address to the mobile terminal, and the mobile terminal requests the server appointed by the redirection link address for advertisement page data and displays the advertisement page. In this embodiment, the logic function of the PC application is the same as that of the mobile APP, and is not described again, and the working process of the PC application can be understood with reference to the description of the mobile APP.
In the preferred scheme of the embodiment of the present invention, the same short link is mapped to a long link corresponding to the mobile terminal and the PC terminal, so that the same short link is used in the client pages of the mobile terminal and the PC terminal, and the mobile terminal and the PC terminal jump to the advertisement page corresponding to each client type. The scheme allows the mobile terminal and the PC terminal to use the same link address, reduces development and maintenance cost, and simultaneously can automatically jump to the advertisement pages of corresponding types on the mobile terminal and the PC terminal, thereby improving user experience.
Further, the address mapping module 203 is specifically configured to:
taking the short link as a KEY, inquiring the link mapping database, and acquiring a VALUE corresponding to the KEY to obtain at least one link address; the at least one link address comprises a mobile terminal scheme link address and/or a PC terminal link address;
when the type of the client is a mobile terminal, selecting a mobile terminal scheme link address in the at least one link address as the redirection link address;
when the type of the client is a PC end, selecting a PC end link address in the at least one link address as the redirection link address.
Embodiment 6, as a preferred scheme of the embodiment of the present invention, at the server, a back-end manager may establish a corresponding relationship between a short link and a long link in a KEY-VALUE manner according to data of an advertisement delivered by a user in advance, where the long link is a mobile terminal scheme link address and a PC terminal link address, and is stored in a link mapping database on the server. When the client is a mobile terminal, a short link is provided at a certain position in a page of the mobile terminal in the form of a hyperlink such as a picture or a character, and the mobile terminal sends a request instruction to the server after detecting that a user clicks the short link; the server identifies the type of the client as the type of the mobile terminal according to the proxy information in the request instruction; the server queries a link mapping database according to a short link character string and a mobile terminal type in a request instruction, obtains a mobile terminal scheme link address and a PC terminal link address by taking the short link character string as KEY, uses the mobile terminal scheme link address as a redirection link address because a client is a mobile terminal, sends the mobile terminal scheme link address to the mobile terminal, and if the mobile terminal does not operate in the foreground, a mobile terminal system calls an application corresponding to the mobile terminal scheme link address on the mobile terminal according to information in the mobile terminal scheme link address, and the mobile terminal requests advertisement page data from the server specified by the mobile terminal scheme link address and displays an advertisement page.
The Scheme link address is an intra-page jump protocol, and can call up a specified application and jump to a specified page according to information in the Scheme link address. The method can be used for starting a specified application from a browser or other applications, for example, inputting a scheme link address into an address bar of the browser, confirming that the browser calls the application corresponding to the scheme link address, and the scheme link address can be accompanied by parameters for transmitting the parameters to the called application. For example, the scheme link address "sinaweibo:// browse ═ http% 3A% 2F% 2fbaidu. com & allowredreirect ═ 1" will call the newwave microblog and open the hundredth page.
When the client is a PC (personal computer) end, a short link is provided at a certain position in a page of the PC end in the form of a hyperlink such as a picture or a character, and the PC end sends a request instruction to a server after detecting that a user clicks the short link; the server identifies the client type of the client as a PC (personal computer) type according to the proxy information in the request instruction; the server inquires a link mapping database according to the short link character string and the type of the PC end in the request instruction, and acquires a PC end link address corresponding to the short link and the type of the PC end as a redirection link address; the server sends the PC end link address to the PC end, and the PC end requests advertisement page data from the server specified by the PC end link address and displays the advertisement page.
In the preferred embodiment of the present invention, the short link is mapped to the mobile terminal scheme link address and the PC terminal link address corresponding to the client, so that the display page of the client is redirected to the mobile terminal scheme link address corresponding to the client or the advertisement page specified by the PC terminal link address after the same short link is clicked. Moreover, for the client using the scheme link address of the mobile terminal, the mobile terminal APP can be called according to the information of the scheme link address, and the mobile terminal APP is indicated to display the specified advertisement page, so that the page jump times of the user participating in the operation are reduced, and the user experience is improved.
On the other hand, as shown in fig. 4, an embodiment of the present invention provides a client, where the client includes:
a click processing module 301, configured to send a request instruction carrying a short link displayed in the client and corresponding to an advertisement page to a server when the short link is clicked by a user;
a response receiving module 302, configured to receive a redirection link address returned by the server according to the request instruction;
and the display processing module 303 is configured to display the advertisement page specified by the redirection link address according to the redirection link address.
In embodiment 7, when the user browses the page of the client, the click processing module 301 detects that the user clicks a hyperlink, such as a text or a picture, associated with a specified short link in the page of the client, and sends a request instruction to a server represented by the short link; after the server receives the request instruction, the server analyzes the Agent information in the request instruction and identifies the type of the client according to the Agent information, for example, the type of the client can be judged according to the information in the User-Agent field of the HTTP/HTTPS protocol, such as according to the content of the User-Agent, namely Mozilla/5.0 (Macintosh; U; Intel Mac OS X10 _6_ 8; en-us) AppleWebKit/534.50(KHTML, like Gecko) Version/5.1 Sarari/534.50', the client can be known to be a PC (personal computer) end, specifically an apple MAC (media access control) computer by identifying a keyword, or the client can be known to be a PC (personal computer) end according to the fact that a mobile terminal keyword cannot be found; as another example, according to the content of User-Agent "Mozilla/5.0 (Linux; U; Android 2.3.7; en-us; Nexus One Build/FRF91) AppleWebKit/533.1(KHTML, like Gecko) Version/4.0Mobile Sarari/533.1", the client can be known to be a Mobile terminal, specifically a Mobile device of an Android system, by recognizing the keyword "Android"; the client may include various devices with display functions, such as desktop and mobile devices like personal computers, PADs, mobile phones, smartwatches, etc., and since there are obvious differences in technical parameters such as display processing capability, screen resolution and size of these devices, different UI design pages are required to display the same advertisement. For convenience in development and maintenance, the same short link is used in a client page for the same advertisement link, but for the reasons, when the advertisement page is displayed on a specific client, the advertisement page is required to be displayed as a designed advertisement page corresponding to the client, so that a short link needs to be mapped as a long link corresponding to the specific client, for this reason, a background maintainer may establish a corresponding storage relationship between the short link and the long links of various clients in advance on a server side and store the storage relationship in a link mapping database, the storage manner may be in the form of a KEY-VALUE pair, the short link character string is used as a KEY, one KEY may correspond to one or more long links of the client, each long link serves as a VALUE, and the long links of each type of the client occupy one column in a data table. At a server side, a link mapping database can be inquired to obtain a long-chain grounding address character string corresponding to the short link and the type of the client side through the short link character string and the type of the client side, and the link mapping database is inquired according to the short link in the request instruction to obtain at least one link address corresponding to the short link; and according to the type of the client, selecting a link address corresponding to the type of the client from the at least one link address as a redirection link address, namely the long-chain address character string. The server sends the redirection link address to the client, after the response receiving module 302 receives the redirection link address sent by the server, the display processing module 303 can request the server or other servers for an advertisement page corresponding to the client and the clicked short link according to the link address, and correctly display the advertisement page.
The technical scheme has the following beneficial effects:
the embodiment of the invention maps the same short link into the long links corresponding to various client types according to the client types, thereby realizing that the same short link is used in the client pages of different client types to jump to the advertisement pages corresponding to the client types. The scheme allows the client pages to use the same link address, reduces development and maintenance cost, and simultaneously can automatically jump to the advertisement pages of corresponding types on different types of clients, thereby improving user experience.
Further, when the type of the client is a mobile terminal, the redirection link address is a mobile terminal scheme link address, and the display processing module is specifically configured to: calling an application designated by the mobile terminal scheme link address on the mobile terminal; displaying an advertisement page specified by the mobile terminal scheme link address in the specified application according to the mobile terminal scheme link address;
when the type of the client is a PC end, the redirection link address is a PC end link address, and the display processing module is specifically configured to: and displaying the advertisement page specified by the PC end link address.
Embodiment 8, when the client is a mobile terminal, a short link is provided in a hyperlink form such as a picture or a text at a certain position in a page of the mobile terminal, and the mobile terminal sends a request instruction to the server after detecting that the user clicks the short link; the server identifies the type of the client as the type of the mobile terminal according to the proxy information in the request instruction; the server inquires a link mapping database according to the short link character string and the mobile terminal type in the request instruction, and obtains a mobile terminal scheme link address corresponding to the short link and the mobile terminal type as a redirection link address; and the server sends the mobile terminal scheme link address to the mobile terminal, if the application corresponding to the mobile terminal scheme link address on the mobile terminal does not run in the foreground at the moment, the mobile terminal can call the corresponding application according to the information in the scheme link address, and the mobile terminal requests the server specified by the mobile terminal scheme link address for advertisement page data and displays the advertisement page.
The Scheme link address is an intra-page jump protocol, and can call up a specified application and jump to a specified page according to information in the Scheme link address. The method can be used for starting a specified application from a browser or other applications, for example, inputting a scheme link address into an address bar of the browser, confirming that the browser calls the application corresponding to the scheme link address, and the scheme link address can be accompanied by parameters for transmitting the parameters to the called application. For example, the scheme link address "sinaweibo:// browse ═ http% 3A% 2F% 2fbaidu. com & allowredreirect ═ 1" will call the newwave microblog and open the hundredth page.
When the client is a PC (personal computer) end, a short link is provided at a certain position in a page of the PC end in the form of a hyperlink such as a picture or a character, and a PC end application program sends a request instruction to a server after detecting that a user clicks the short link; the server identifies the type of the client as the type of the PC terminal according to the agent information in the request instruction; the server inquires a link mapping database according to the short link character string and the type of the PC end in the request instruction, and acquires a PC end link address corresponding to the short link and the type of the PC end as a redirection link address; the server sends the PC end link address to the PC end, and the PC end requests advertisement page data from the server specified by the PC end link address and displays the advertisement page.
In the preferred embodiment of the present invention, the short link is mapped to the mobile terminal scheme link address and the PC terminal link address corresponding to the client, so that the display page of the client is redirected to the mobile terminal scheme link address corresponding to the client or the advertisement page specified by the PC terminal link address after the same short link is clicked. Moreover, for the client using the scheme link address of the mobile terminal, the specified application can be called according to the information of the scheme link address, and the mobile terminal is instructed to display the specified advertisement page, so that the page jump times of the user participating in the operation are reduced, and the user experience is improved.
Further, the mobile terminal scheme link address includes a mobile terminal redirection enabling parameter;
the displaying the advertisement page specified by the mobile terminal scheme link address in the specified application according to the mobile terminal scheme link address specifically comprises:
when the value of the mobile terminal redirection enabling parameter indicates that the mobile terminal redirection enabling parameter is enabled, displaying an advertisement page specified by the mobile terminal scheme link address in the specified application;
and when the value of the mobile terminal redirection enabling parameter indicates prohibition, prohibiting displaying the advertisement page specified by the mobile terminal scheme link address in the specified application.
Embodiment 9, as a preferred solution of the embodiments of the present invention, when the client is a mobile terminal, a short link is provided in a form of a hyperlink such as a picture or a text at a certain position in a page of the mobile terminal, and the mobile terminal sends a request instruction to the server after detecting that the user clicks the short link; the server identifies the type of the client as the type of the mobile terminal according to the proxy information in the request instruction; the server inquires a link mapping database according to the short link character string and the mobile terminal type in the request instruction, and obtains a mobile terminal scheme link address corresponding to the short link and the mobile terminal type as a redirection link address; the server sends the mobile terminal scheme link address to the mobile terminal, if the mobile terminal does not operate in the foreground at the moment, the mobile terminal can call an application corresponding to the mobile terminal scheme link address according to information in the mobile terminal scheme link address, the mobile terminal can firstly check the value of a redirection enabling parameter in the mobile terminal scheme link address, and when the value of the redirection enabling parameter of the mobile terminal indicates enabling, the mobile terminal APP requests advertisement page data from the server specified by the mobile terminal scheme link address and displays an advertisement page; when the value of the mobile terminal redirection enabling parameter indicates prohibition, the mobile terminal APP ignores the mobile terminal scheme link address and does not display the specified advertisement page; for example: in the following link address sinaweibo, where// browse ═ http%/3A%/2F%/2 fbaidu, com & allowrerect ═ 1, allowrerect is a redirection enabling parameter, the scheme link address can directly open an outer chain in a microblog, for example, a hundredth page is opened, and if no allowrerect or allowredredth value is 0, the link can be intercepted by the microblog, so that the hundredth page cannot be opened.
When the client is a PC (personal computer) end, a short link is provided at a certain position in a page of the PC end in the form of a hyperlink such as a picture or a character, and the PC end sends a request instruction to a server after detecting that a user clicks the short link; the server identifies the type of the client as the type of the PC terminal according to the agent information in the request instruction; the server inquires a link mapping database according to the short link character string and the type of the PC end in the request instruction, and acquires a PC end link address corresponding to the short link and the type of the PC end as a redirection link address; the server sends the PC end link address to the PC end, and the PC end requests advertisement page data from the server specified by the PC end link address and displays the advertisement page.
On the other hand, as shown in fig. 3, an embodiment of the present invention further provides an advertisement delivery system, including:
a server 21, and any one of the clients 20 provided in the above embodiments of the present invention; the server 21 includes any one of the advertisement delivery devices provided in the embodiments of the present invention.
Embodiment 10, as shown in a flowchart of an advertisement delivery system in this embodiment of fig. 5, a user clicks a short link on a client 20, the client 20 sends a request instruction corresponding to the clicked short link to a server 21, the server 21 receives the request instruction, analyzes agent information in the request instruction, identifies a client type, and if the client type is a mobile terminal, the server 21 takes out a redirection link address of the mobile terminal from a link mapping database according to the short link and sends the redirection link address to the mobile terminal, and the mobile terminal calls a mobile terminal APP and determines whether to display an advertisement page specified by the link address according to redirection parameters in the mobile terminal link address; if the client 20 is a PC, the server 21 fetches a redirection link address of the PC from the link mapping database according to the short link, and sends the redirection link address to the PC, and the PC displays an advertisement page specified by the redirection link address.
As a preferred solution of the embodiment of the present invention, by mapping the short link to the link address corresponding to the client 20, after the same short link is clicked, the display page of the client 20 is redirected to the advertisement page specified by the link address corresponding to the client 20 through processing by the server 21. Moreover, for the client 20 using the scheme link address of the mobile terminal, the specified application of the mobile terminal can be called according to the information of the scheme link address, and the mobile terminal is instructed to display the specified advertisement page, so that the page jump times of the user participating in the operation are reduced, and the user experience is improved. Furthermore, a redirection enabling parameter is used in the redirection link address, and whether redirection is allowed to be executed or not is determined according to the value of the enabling parameter, so that control over whether the advertisement page can be displayed or not is achieved, background management personnel are facilitated, exemption management of E-commerce advertisements is achieved, the E-commerce can be prohibited from directly displaying the E-commerce advertisements in a link mode on the client side, only the E-commerce advertisements which are released to the background management personnel and pass through examination are allowed to be displayed on the client side, and therefore flow control and compliance examination of advertisement content are achieved.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (10)
1. An advertisement delivery method, comprising:
receiving a request instruction sent by a client, wherein the request instruction is sent when a short link corresponding to an advertisement page displayed in the client is clicked;
identifying the type of the client according to the agent information in the request instruction;
inquiring a link mapping database according to the short link in the request instruction, and acquiring at least one link address corresponding to the short link; according to the type of the client, selecting a link address matched with the type of the client from the at least one link address as a redirection link address;
sending the redirection link address to the client, wherein the redirection link address is used for indicating the client to display an advertisement page specified by the redirection link address;
the link mapping database is a pre-established KEY-VALUE database which takes short links as KEYs and takes at least one link address corresponding to the short links as a VALUE VALUE.
2. The advertisement delivery method according to claim 1, wherein the type of the client is identified according to the agent information in the request instruction, specifically:
acquiring the content of a user-agent field in an HTTP or HTTPs protocol used by the request instruction, wherein the proxy information is stored in the user-agent field;
and when the content of the user-agent field comprises a preset mobile terminal keyword, identifying the type of the client terminal as a mobile terminal, otherwise, identifying the type of the client terminal as a PC terminal.
3. An advertisement delivery method according to claim 2,
the querying, according to the short link in the request instruction, a link mapping database to obtain at least one link address corresponding to the short link is specifically:
taking the short link as a KEY, inquiring the link mapping database, and acquiring a VALUE corresponding to the KEY to obtain at least one link address; the at least one link address comprises a mobile terminal scheme link address and/or a PC terminal link address;
selecting a link address matched with the type of the client from the at least one link address as a redirection link address according to the type of the client, specifically:
when the type of the client is a mobile terminal, selecting a mobile terminal scheme link address in the at least one link address as the redirection link address;
when the type of the client is a PC end, selecting a PC end link address in the at least one link address as the redirection link address.
4. An advertisement delivery device, comprising:
the instruction receiving module is used for receiving a request instruction sent by a client, and the request instruction is sent out when a short link corresponding to an advertisement page displayed in the client is clicked;
the agent identification module is used for identifying the type of the client according to the agent information in the request instruction;
the address mapping module is used for inquiring a link mapping database according to the short link in the request instruction and acquiring at least one link address corresponding to the short link; according to the type of the client, selecting a link address matched with the type of the client from the at least one link address as a redirection link address;
the instruction sending module is used for sending the redirection link address to the client, and the redirection link address is used for indicating the client to display the advertisement page specified by the redirection link address;
the link mapping database is a database which is established in advance in a KEY-VALUE form by taking a short link as KEY and at least one link address corresponding to the short link as a VALUE VALUE.
5. The advertisement delivery apparatus according to claim 4, wherein the agent identification module is specifically configured to:
acquiring the content of a user-agent field in an HTTP or HTTPs protocol used by the request instruction, wherein the proxy information is stored in the user-agent field;
and when the content of the user-agent field comprises a mobile terminal keyword, identifying the type of the client terminal as a mobile terminal, otherwise, identifying the type of the client terminal as a PC terminal.
6. The advertisement delivery apparatus of claim 5, wherein the address mapping module is specifically configured to:
taking the short link as a KEY, inquiring the link mapping database, and acquiring a VALUE corresponding to the KEY to obtain at least one link address; the at least one link address comprises a mobile terminal scheme link address and/or a PC terminal link address;
when the type of the client is a mobile terminal, selecting a mobile terminal scheme link address in the at least one link address as the redirection link address;
when the type of the client is a PC end, selecting a PC end link address in the at least one link address as the redirection link address.
7. A client, the client comprising:
the click processing module is used for sending a request instruction carrying the short link to a server when the short link corresponding to the advertisement page displayed in the client is clicked by a user;
the response receiving module is used for receiving the redirection link address returned by the server according to the request instruction;
and the display processing module is used for displaying the advertisement page specified by the redirection link address according to the redirection link address.
8. The client of claim 7,
when the type of the client is a mobile terminal, the redirection link address is a mobile terminal scheme link address, and the display processing module is specifically configured to: calling an application designated by the mobile terminal scheme link address on the mobile terminal; displaying an advertisement page specified by the mobile terminal scheme link address in the specified application according to the mobile terminal scheme link address;
when the type of the client is a PC end, the redirection link address is a PC end link address, and the display processing module is specifically configured to: and displaying the advertisement page specified by the PC end link address.
9. The client of claim 8, wherein the mobile-side scheme link address includes a mobile-side redirection-enabling parameter;
the displaying the advertisement page specified by the mobile terminal scheme link address in the specified application according to the mobile terminal scheme link address specifically comprises:
when the value of the mobile terminal redirection enabling parameter indicates that the mobile terminal redirection enabling parameter is enabled, displaying an advertisement page specified by the mobile terminal scheme link address in the specified application;
and when the value of the mobile terminal redirection enabling parameter indicates prohibition, prohibiting displaying the advertisement page specified by the mobile terminal scheme link address in the specified application.
10. An advertisement delivery system, comprising:
a server, and a client according to any one of claims 7 to 9; the server comprises an advertisement delivery device according to any one of claims 4 to 6.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112968977A (en) * | 2021-05-14 | 2021-06-15 | 浙江口碑网络技术有限公司 | Information interaction method and device |
| CN114143577A (en) * | 2021-11-26 | 2022-03-04 | 中国电信集团系统集成有限责任公司 | Video acquisition method and system |
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| CN109918586A (en) * | 2019-01-21 | 2019-06-21 | 广东万丈金数信息技术股份有限公司 | Short link jump method, device, short linked server and storage medium |
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| CN109918586A (en) * | 2019-01-21 | 2019-06-21 | 广东万丈金数信息技术股份有限公司 | Short link jump method, device, short linked server and storage medium |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112968977A (en) * | 2021-05-14 | 2021-06-15 | 浙江口碑网络技术有限公司 | Information interaction method and device |
| CN112968977B (en) * | 2021-05-14 | 2021-08-13 | 浙江口碑网络技术有限公司 | Information interaction method and device |
| CN114143577A (en) * | 2021-11-26 | 2022-03-04 | 中国电信集团系统集成有限责任公司 | Video acquisition method and system |
| CN114143577B (en) * | 2021-11-26 | 2023-10-24 | 中电信数智科技有限公司 | Video acquisition method and system |
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