CN112449307B - Information pushing method and device, server and storage medium - Google Patents

Information pushing method and device, server and storage medium Download PDF

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Publication number
CN112449307B
CN112449307B CN201910752230.6A CN201910752230A CN112449307B CN 112449307 B CN112449307 B CN 112449307B CN 201910752230 A CN201910752230 A CN 201910752230A CN 112449307 B CN112449307 B CN 112449307B
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sample
equipment
terminal
signal transmitting
target
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CN112449307A (en
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金钟良
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

Abstract

The application discloses an information pushing method, an information pushing device, a server and a storage medium. The method comprises the following steps: acquiring an information pushing instruction, wherein the information pushing instruction comprises a target pushing area; receiving a plurality of pieces of equipment identification data sent by a plurality of user terminals, wherein each piece of equipment identification data comprises an equipment unique identification of signal transmitting equipment of a wireless local area network signal detected by the user terminal; acquiring a device geographical position corresponding to the signal transmitting device according to the device unique identifier in the device identifier data; and determining a user terminal with the geographical position of the equipment consistent with the target push area as a target push terminal, and pushing information to the target push terminal. The position of the signal transmitting equipment is usually fixed, so that the signal transmitting equipment can accurately reflect the real-time position of the user terminal, and the user terminal for information push is determined according to the geographical position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, so that the accuracy of information push can be improved.

Description

Information pushing method and device, server and storage medium
Technical Field
The present application relates to the field of information push technologies, and in particular, to an information push method, an information push apparatus, a server, and a storage medium.
Background
With the development of network advertisements, the method becomes a common directional mode aiming at the accurate direction of regions, and an advertiser can choose to directionally put advertisements to provinces, cities and even regions, thereby greatly improving the accuracy of advertisement access. However, the existing regional directional delivery technology has disadvantages. The existing regional directional delivery technology is divided into two types: ip address based targeting and crowd number packet based targeted delivery. The directional delivery based on the ip address has high accuracy, but the positioning accuracy in a moving scene is poor. Based on the directional delivery of the crowd number package, the directional delivery precision is related to the update frequency of the crowd number package, the faster the update is, the more accurate the update is, and the processing of the user position information needs time, so the precision is possibly lower than that of the directional delivery based on the ip address, and the delivery in wrong cities is possible under extreme conditions. Therefore, the accuracy of the existing regional directional delivery technology is not high enough.
Disclosure of Invention
The embodiment of the application provides an information pushing method, an information pushing device, a server and a storage medium.
In a first aspect, an embodiment of the present application provides an information pushing method, including:
acquiring an information pushing instruction, wherein the information pushing instruction comprises a target pushing area;
receiving a plurality of pieces of equipment identification data sent by a plurality of user terminals, wherein each piece of equipment identification data comprises an equipment unique identification of a signal transmitting equipment of a wireless local area network signal detected by the user terminal;
acquiring a device geographical position corresponding to the signal transmitting device according to a device unique identifier in the device identifier data sent by each user terminal;
and determining a user terminal with the geographical position of the equipment conforming to the target pushing area as a target pushing terminal, and pushing information to the target pushing terminal.
In some embodiments, the obtaining, according to a unique device identifier in the device identifier data sent by each user terminal, a geographic location of a device corresponding to the signal transmitting device includes:
and acquiring the equipment geographic address corresponding to the signal transmitting equipment from an equipment address database according to the equipment unique identifier in the equipment identifier data sent by each user terminal.
In some embodiments, before the step of obtaining the information pushing instruction, the information pushing method further includes the steps of:
obtaining a plurality of sample data sent by a plurality of sample terminals, wherein each sample data comprises a sample equipment unique identifier of sample signal transmitting equipment of a wireless local area network signal detected by the sample terminal and a sample terminal geographical position of the sample terminal;
determining the geographical position of sample equipment of sample signal transmitting equipment of a wireless local area network signal detected by each sample terminal according to the geographical position information of the sample terminals of the plurality of sample terminals;
storing the sample device unique identifier and the sample device geographic address of at least one sample signal transmitting device to the device address database.
In some embodiments, the obtaining the plurality of sample data sent by the plurality of sample terminals includes:
the method comprises the steps that sampling sample data groups to be selected of a plurality of geographic areas are obtained, each sampling sample data group to be selected comprises sampling sample data to be selected, sent by a plurality of sample terminals in the geographic area corresponding to the sampling sample data group to be selected, and each sampling sample data to be selected comprises a sample device unique identification of a sample signal transmitting device of a wireless local area network signal detected by the sample terminal and a sample device geographic address of the sample signal transmitting device;
and extracting at least one sample data to be selected from each group of sample data groups to be selected as sample data, wherein the number of the sample data extracted from each group of sample data groups to be selected is inversely related to the number of the sample data to be selected in the sample data groups to be selected.
In some embodiments, the determining, according to the sample geographical location information of the plurality of sample terminals, the sample device geographical address of the sample signal transmitting device of the sample wireless local area network signal detected by each sample terminal includes:
extracting a plurality of first sample equipment unique identifiers which are different from each other from the plurality of sample data;
respectively taking each first sample device unique identifier as a target device unique identifier, and executing an address acquisition step to obtain a sample device geographical address of the sample signal transmitting device corresponding to each first sample device unique identifier;
the address acquisition step includes: and determining the equipment geographic position of the sample signal transmitting equipment corresponding to the unique identifier of the target sample equipment according to the sample terminal geographic position of the sample terminal corresponding to one or more sample data containing the unique identifier of the target sample equipment.
In some embodiments, said saving the sample device unique identification and the sample device geographic address of the at least one sample signal emitting device to the device address database comprises:
storing the unique sample equipment identifier and the geographic address of the sample equipment, which meet the screening condition, in the plurality of sample signal transmitting equipment into the equipment address database;
the screening condition is that the proportion of sample terminal equipment with the distance from the sample signal transmitting equipment less than or equal to a set radius in one or more sample terminal equipment corresponding to the sample signal transmitting equipment is greater than or equal to a set proportion.
In some embodiments, the number of signal transmitting devices of the wireless local area network signal detected by each user terminal is one or more, the determining, as the target push terminal, the user terminal whose geographic location matches the target push area, and pushing information to the target push terminal includes:
and taking a user terminal with at least one geographical position of the equipment conforming to the target pushing area as a target pushing terminal, and pushing information to the target pushing terminal.
In a second aspect, the present application further provides an information pushing apparatus, including:
the instruction acquisition module is used for acquiring an information push instruction, and the information push instruction comprises a target push area;
a user data receiving module, configured to receive multiple device identification data sent by multiple user terminals, where each device identification data includes a device unique identifier of a signal transmitting device of a wireless local area network signal detected by the user terminal;
the address acquisition module is used for acquiring the equipment geographic position of the signal transmitting equipment according to the equipment unique identifier in the equipment identifier data sent by each user terminal;
and the pushing module is used for determining a user terminal of which the geographic position of the equipment conforms to the target pushing area as a target pushing terminal and pushing information to the target pushing terminal.
In a third aspect, the present application also provides a server comprising a processor, a memory, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps of the method of any of the above embodiments.
In a fourth aspect, the present application further provides a computer-readable storage medium storing a computer program comprising program instructions which, when executed by a processor, cause the processor to perform the method of any of the above embodiments
According to the technical scheme, an information pushing instruction is obtained, and the information pushing instruction comprises a target pushing area; receiving a plurality of pieces of equipment identification data sent by a plurality of user terminals, wherein each piece of equipment identification data comprises an equipment unique identification of signal transmitting equipment of a wireless local area network signal detected by the user terminal; acquiring a device geographical position corresponding to the signal transmitting device according to the unique device identifier in the device identifier data sent by each user terminal; and determining a user terminal with the geographical position of the equipment consistent with the target push area as a target push terminal, and pushing information to the target push terminal. Therefore, the position of the signal transmitting equipment is usually fixed, and the signal transmitting equipment of the wireless local area network signal detected by the user terminal can accurately reflect the real-time position of the user terminal, so that the user terminal for information push is determined according to the geographical position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, and the accuracy of information push can be improved. When the targeted advertisement delivery is needed, the user terminals for advertisement delivery can be determined according to the geographic position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, and the targeted advertisement delivery accuracy can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a diagram of a network architecture according to an embodiment of the present application;
fig. 2 is a schematic hardware structure diagram of a server according to an embodiment of the present application;
fig. 3 is a schematic flowchart of an information pushing method according to an embodiment of the present application;
fig. 4 is another schematic flow chart of an information pushing method according to an embodiment of the present application;
fig. 5 is a schematic view of an application scenario of an information push method according to an embodiment of the present application;
fig. 6 is a schematic block diagram of an information pushing apparatus according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, fig. 1 is a diagram of a network architecture according to an embodiment of the present application, which includes a server 100 and one or more terminals 200. One or more terminals 200 may communicate with the server 100 by wired or wireless communication.
Referring to fig. 2, fig. 2 is a schematic diagram of a hardware structure of a server 100 according to an embodiment of the present disclosure. The server 100 includes a processor 101, a memory 102, and one or more programs stored in the memory 102 and configured to be executed by the processor 101, the programs including instructions for steps of a processing method with any of the following embodiments. The server 100 may be, for example, but not limited to, a server, and when the server 100 is a terminal, the server may be, but not limited to, a mobile phone, a smart band, a tablet computer, a notebook computer, and the like. The memory 102 may be a high-speed RAM memory, or may be a non-volatile memory (non-volatile memory), such as a disk memory, and the memory 102 may optionally be a storage device independent of the processor 101. The server 100 may also include an input-output interface 103. The input/output interface 103 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface).
Referring to fig. 3, fig. 3 is a schematic flow chart of an information pushing method according to an embodiment of the present application, where the information pushing method can be implemented by a server according to the embodiment of the present application or an information pushing device according to the embodiment of the present application. Such a method may include, but is not limited to, the steps of:
s301, a server acquires an information pushing instruction, wherein the information pushing instruction comprises a target pushing area;
the server can receive the information push instruction sent by the information push platform. The target push area is a target area for information push. Types of information push include, but are not limited to, advertisements, news, notifications, music, video, and the like. An information pushing party needing information pushing can set a target pushing area through an information pushing platform, the information pushing party can search addresses to set the target pushing area in combination with the radius of the area, the range can be directly selected on a map, the target pushing area can be selected from an area data set provided by the information pushing platform, and the area data set can comprise a business circle, a landmark and a subway line. The server obtains the target push area from the information push platform.
S302, a plurality of user terminals respectively send equipment identification data to a server, wherein the equipment identification data sent by each user terminal comprises an equipment unique identification of signal transmitting equipment of a wireless local area network signal detected by the user terminal;
the user terminal may be a terminal that sends the device identification data to the server when the server needs to perform information push.
The wireless local area network signal may be, for example, a WIFI signal, the signal transmitting device may be, for example, a network device that transmits the WIFI signal, and the device unique identifier may be a MAC address of the network device that transmits the WIFI signal. The terminal can detect the wireless local area network signal when accessing the internet and turning on the WIFI switch, and obtains the MAC address of the WIFI signal transmitting equipment of the WIFI signal, and sends the obtained MAC address or addresses to the server as equipment identification data.
The MAC address is used to define the location of the network device. The unique equipment identifier is integrated in a network card of the network equipment and consists of 48-bit 2-system digits, and the 1 st-24 th digits are called as an organization unique identifier (identifier for identifying a local area network node); the 25 th to 48 th bits are distributed by the manufacturer, wherein the 48 th bit is a multicast address flag bit. The physical address of the network card is usually written into the EPROM chip of the network card by a network card manufacturer, the data in the chip can be erased and written through a program, and the address of a computer which sends out the data and a network device which receives the data is really identified when the data is transmitted is stored. That is, in the physical transmission process of the network bottom layer, the data transmission identifies the network equipment machine through the physical address, and the data transmission is necessarily unique globally. That is, the MAC address of each WIFI signal transmitting device is unique.
In the present application, the signal transmitting device of the wireless local area network signal is a network device, and the device unique identifier of each signal transmitting device is also globally unique.
The wireless local area network signal detected by the user terminal may be one or more. And when the wireless local area network signal detected by the terminal is one, the device unique identification of the signal transmitting device of the wireless local area network signal is used as device identification data to be sent to the server. When the number of the wireless local area network signals detected by the terminal is multiple, the terminal may send the device unique identifier of the signal transmitting device of each wireless local area network signal in the multiple wireless local area network signals to the server as the device identifier data, or may send the device unique identifiers of the signal transmitting devices of the preset number of wireless local area network signals with the strongest signals to the server as the device identifier data. For example, the terminal may send the device unique identifiers of the signal transmitting devices of the 5 wireless local area network signals with the strongest signals as the device identification data to the server. That is to say, in the embodiment of the present application, the device identification data sent by each user terminal may include one device unique identifier, or may include multiple device unique identifiers.
Step S302 may be implemented by a system program of the user terminal, or may be implemented by an application program of the user terminal.
For example, the server may push information to the terminal through an application a installed in the user terminal, and then the application a may obtain the device unique identifier of the signal transmitting device of the wireless local area network signal detected by the user terminal to obtain device identification data, and send the device identification data to the server.
S303, the server acquires the geographical position of equipment corresponding to the signal transmitting equipment according to the unique equipment identifier in the equipment identifier data sent by each user terminal;
the server can obtain the geographical positions of the signal transmitting devices corresponding to the unique identifiers of the plurality of devices in advance, and establish a device address database. When information pushing is needed, after the server receives a plurality of pieces of equipment identification data sent by a plurality of user terminals, the server can inquire the equipment geographic position of the signal transmitting equipment corresponding to the equipment unique identification in the equipment identification data sent by each user terminal from the equipment address database.
In an optional embodiment, the device address database may include a plurality of address data packets, each address data packet corresponding to one geographic coordinate point and a plurality of device unique identifiers corresponding to the geographic coordinate point. The plurality of device unique identifiers corresponding to the geographical coordinate point may be device unique identifiers of signal transmitting devices within a preset range from the geographical coordinate point. The preset range may be determined according to a signal coverage radius of the signal transmitting apparatus. Then, the server may query the address data packet corresponding to each unique device identifier from the device address database, obtain the geographic coordinate point corresponding to each unique device identifier, and use the geographic coordinate point as the device geographic location of the corresponding signal transmitting device, so as to obtain the device geographic location corresponding to the signal transmitting device corresponding to each unique device identifier.
S304, the server determines the user terminal with the geographic position consistent with the target push area as the target push terminal, and pushes information to the target push terminal.
The geographic location of the device may be a geographic coordinate point, such as latitude and longitude, or a geographic region. When the device geographic location is the geographic coordinate point, the device geographic location coinciding with the target push zone may be the device geographic location being within the range of the target push zone. When the device geographic location is within a geographic area, the device geographic location coinciding with the target push area may be a portion of the device geographic location coinciding with a range of the target push area.
The number of the wireless local area network signals detected by each user terminal is one or more, that is, the device geographical position data sent by each terminal comprises one or more device unique identifiers, and one device unique identifier corresponds to one signal transmitting device and the device geographical position of the signal transmitting device every day. The server can take the user terminal with at least one geographical position of the equipment conforming to the target pushing area as a target pushing terminal and push information to the target pushing terminal. For example, a user terminal detects a wireless local area network signal a, a wireless local area network signal b, and a wireless local area network signal c, a device geographical position corresponding to the wireless local area network signal a and a device geographical position corresponding to the wireless local area network signal b coincide with a target push area, and a device geographical position corresponding to the wireless local area network signal c does not coincide with the target push area, so that the user terminal has 2 device geographical positions that coincide with the target push area, and the user terminal can be used as the target terminal.
According to the technical scheme, an information pushing instruction is obtained, and the information pushing instruction comprises a target pushing area; receiving a plurality of pieces of equipment identification data sent by a plurality of user terminals, wherein each piece of equipment identification data comprises an equipment unique identification of signal transmitting equipment of a wireless local area network signal detected by the user terminal; acquiring a device geographical position corresponding to the signal transmitting device according to the unique device identifier in the device identifier data sent by each user terminal; and determining a user terminal with the geographical position of the equipment consistent with the target push area as a target push terminal, and pushing information to the target push terminal. Therefore, the position of the signal transmitting equipment is usually fixed, and the signal transmitting equipment of the wireless local area network signal detected by the user terminal can accurately reflect the real-time position of the user terminal, so that the user terminal for information push is determined according to the geographical position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, and the accuracy of information push can be improved. When the targeted advertisement delivery is needed, the user terminals for advertisement delivery can be determined according to the geographic position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, and the targeted advertisement delivery accuracy can be improved.
In a specific embodiment, the target push terminal receives the push information sent by the server through a first application program installed in the terminal. When the user terminal runs the first application program, the first application program obtains the device unique identifier of the signal transmitting device of the wireless local area network signal detected by the user terminal to obtain device identification data, and the device identification data is sent to the server. After acquiring the device identification data sent by the plurality of user terminals, the server screens out a target push terminal, of which the geographic position corresponding to the unique device identification contained in the device identification data is matched with the target push area, from the plurality of user terminals. The server pushes the information to be pushed to the target pushing terminal through the first application program. Therefore, when the user terminal runs the first application program, if the user terminal is connected to the internet and can communicate with the server, and the geographical position of the device corresponding to the unique device identifier of the signal transmitting device of the wireless local area network signal detected by the user terminal is matched with the target pushing area, the first application program can receive pushing information from the server and push the information at the user terminal.
It should be noted that the wlan signals detected by the terminal in the embodiments of the present application are all wlan signals detected by the terminal, and it is not necessary for the terminal to establish a connection with the wlan signals.
Referring to fig. 4, based on the foregoing embodiment, in a further embodiment, before step S301, the information pushing method further includes a step of obtaining sample device unique identifiers and corresponding sample device geographic addresses of a plurality of sample signal transmitting devices in advance, and storing the obtained sample device unique identifiers and corresponding sample device geographic addresses of the plurality of sample signal transmitting devices in a device address database, so that when the server needs to push information, the server may query, from the device address database, a device geographic location of a signal transmitting device corresponding to the device unique identifier in the device identification data sent by each user terminal. Specifically, the steps of obtaining the unique identifiers of the sample devices of the multiple sample signal transmitting devices and the corresponding geographic addresses of the sample devices, and storing the unique identifiers and the geographic addresses of the sample devices in the device address database specifically include the following steps:
s305, the plurality of sample terminals respectively send to-be-selected sample data to the server, wherein each to-be-selected sample data comprises a unique identifier of to-be-selected sample local equipment of sample signal transmitting equipment of a wireless local area network signal detected by the sample terminal and a geographic address of the to-be-selected sample local equipment corresponding to the sample signal transmitting equipment;
one sample terminal can detect one or more wireless local area network signals, and the data of the sample to be selected sent by each sample terminal comprises the unique identifier of the sample to be selected corresponding to the sample signal transmitting device of each wireless local area network signal detected by the sample terminal and the geographic address of the sample to be selected.
For example, a sample terminal detects wlan signal 1, wlan signal 2 and wlan signal 3, then the sample terminal sends the candidate sample data, the method comprises the unique identifier of the local sampling device to be selected of the sample signal transmitting device corresponding to the wireless local area network signal 1, the geographic address of the local sampling device to be selected of the sample signal transmitting device corresponding to the wireless local area network signal 1, the unique identifier of the local sampling device to be selected of the sample signal transmitting device corresponding to the wireless local area network signal 2, the geographic address of the local sampling device to be selected of the sample signal transmitting device corresponding to the wireless local area network signal 2, the unique identifier of the local sampling device to be selected of the sample signal transmitting device corresponding to the wireless local area network signal 3 and the geographic address of the local sampling device to be selected of the sample signal transmitting device corresponding to the wireless local area network signal 3.
The sample terminal is a terminal which can provide the current geographic position of the sample terminal and the unique identifier of the selected sample signal transmitting equipment of the detected wireless local area network signal.
It will be appreciated that one terminal may be both a sample terminal and a user terminal. When a server needs to acquire the unique identifiers of the sample devices and the corresponding geographic addresses of the sample devices, which are used for storing the unique identifiers of the sample devices of the plurality of sample signal transmitting devices in the device address database, the terminal can serve as a sample terminal to send the current geographic position of the terminal and the unique identifier of the to-be-selected sample device of the detected signal transmitting device of the wireless local area network signal to the server; when information pushing is needed, the terminal can be used as a device unique identifier of a signal transmitting device for sending the detected wireless local area network signal to the server by the user terminal.
Of course, the terminal may also be used only as a user terminal or only as a sample terminal. For example, when the server needs to obtain the unique identifiers of the sample devices and the corresponding geographic addresses of the sample devices, which are used for storing the unique identifiers of the sample devices in the device address database, the terminal does not access the internet, the GPS module of the terminal fails, or the terminal does not run an application program for sending sample data, and the terminal cannot serve as the sample terminal. For another example, when the terminal does not access the internet or detect a wireless local area network signal when information push is required, the terminal cannot be used as a user terminal.
The step S305 may be implemented by a system program of the sample terminal, or may be implemented by an application program of the sample terminal.
S306, the server obtains a plurality of sample data sent by the plurality of sample terminals according to the plurality of sample data to be selected sent by the plurality of sample terminals.
In an optional embodiment, obtaining a plurality of sample data sent by a plurality of sample terminals includes: the method comprises the steps that sampling sample data groups to be selected of a plurality of geographic areas are obtained, each sampling sample data group to be selected comprises sampling sample data to be selected, sent by a plurality of sample terminals in the geographic area corresponding to the sampling sample data group to be selected, and each sampling sample data to be selected comprises a sample device unique identification of a sample signal transmitting device of a wireless local area network signal detected by the sample terminal and a sample device geographic address of the sample signal transmitting device; and extracting at least one sample data to be selected from each group of sample data groups to be selected as sample data, wherein the number of the sample data extracted from each group of sample data groups to be selected is inversely related to the number of the sample data to be selected in the sample data groups to be selected.
Specifically, a sampling area which needs to be sampled to obtain sample number data is divided into a plurality of geographic areas according to the longitude and latitude, the sampling rate of each geographic area can be determined according to the heat degree of the geographic area, the sampling rate is in negative correlation with the heat degree, and then a plurality of groups of sample data to be selected are extracted from a plurality of groups of sample data of each geographic area according to the sampling rate of each geographic area to serve as sample data.
Determining the sampling rate of each geographic area according to the heat degree of the geographic area, which may specifically be: obtaining a geographic region qnSample terminal per time period hiData volume L of transmitted sample data to be selectediGeographic region qnThe total data volume of the sample data to be selected from the 1 st time period to the i-1 st time period is Σ L. Setting the initial sampling rate to alpha0，α0For example, but not limited to, 0.5. Sampling rate alpha of ith time segmenti＝1-Li-1/ΣL，(i≥2)。
S307, the server determines the geographical position of sample equipment of sample signal transmitting equipment of the wireless local area network signal detected by each sample terminal according to the geographical position information of the sample terminals of the plurality of sample terminals;
because the wireless local area network signal of the signal transmitting device can be detected within a certain distance from the signal transmitting device, the geographical position of the sample terminal cannot accurately represent the position of the corresponding sample signal transmitting device, and the geographical position of the sample terminal sent by the sample terminal cannot be directly used as the geographical address of the sample device of the sample wireless local area network signal transmitting device of the detected wireless local area network signal.
In the N sample terminals, M sample terminals may detect the wireless local area network signal of the same sample signal transmitting device X, and then the sample device geographic address of the sample wireless local area network signal transmitting device X may be determined according to the distribution of the sample terminal positions of the plurality of sample terminals, where N is greater than or equal to M.
Specifically, the service may extract a plurality of unique identifiers of the first sample device, which are different from each other, from a plurality of sample data; respectively taking the unique identifier of each first sample device as the unique identifier of the target device, and executing an address acquisition step to obtain the geographical address of the sample device of the sample signal transmitting device corresponding to the unique identifier of each first sample device; the address acquisition step comprises: and determining the equipment geographic position of the sample signal transmitting equipment corresponding to the unique identifier of the target sample equipment according to the sample terminal geographic position of the sample terminal corresponding to one or more sample data containing the unique identifier of the target sample equipment.
For example, N sample data includes K unique sample device identifiers sent by N sample terminals, and since one sample terminal can detect multiple wlan signals, multiple unique sample device identifiers can be obtained, where K is greater than or equal to N > 0, and P different unique sample device identifiers exist in the K unique sample device identifiers.
For example, a first sample device unique identifier H in the P first sample device unique identifiers is used as a target device unique identifier, and when the address obtaining step is executed, the device geographic location of the sample signal transmitting device corresponding to the first sample device unique identifier H is determined according to the sample terminal geographic location of the sample terminal corresponding to one or more sample data including the first sample device unique identifier H. Then, each of the P different first sample device unique identifiers is used as a target device unique identifier, and the address obtaining step is executed, so that the sample device geographical location of the sample signal transmitting device corresponding to each first sample device unique identifier can be obtained.
Specifically, the gravity centers of the one or more sample terminals may be determined according to the geographic location of the sample terminal corresponding to the one or more sample data including the unique identifier of the target sample device, and the gravity centers of the one or more sample terminals may be used as the geographic location of the sample signal transmitting device corresponding to the unique identifier of the target sample device. For example, as shown in fig. 5, the geographical location of the sample terminal corresponding to the sample signal transmitting apparatus Q corresponding to the unique identifier H of the first sample apparatus may be determined according to the gravity center O of the geographical location of the sample terminal corresponding to one or more sample data containing the unique identifier H of the first sample apparatus.
S308, storing the unique sample device identification and the geographic sample device address of at least one sample signal transmitting device into a device address database.
In the wireless local area network signals detected by the sample terminal, the wireless local area network signals may be wireless local area network signals transmitted by a mobile signal transmitting device or wireless local area network signals of a plurality of signal transmitting devices connected in a relay manner. In some cases, the device geographic location of the signal transmitting device may not accurately reflect the geographic location of the terminal, and then the data corresponding to the sample signal transmitting device that cannot accurately reflect the geographic location of the terminal needs to be removed, that is, the data of the plurality of sample signal transmitting devices needs to be screened, and the sample device unique identifier and the sample device geographic address of the sample signal transmitting device that meets the screening condition among the plurality of sample signal transmitting devices are stored in the device address database. The screening condition is that the proportion of the sample terminal equipment with the distance from the sample signal transmitting equipment smaller than or equal to the set radius R in one or more sample terminal equipment corresponding to the sample signal transmitting equipment is larger than or equal to the set proportion. The set ratio may be, for example, 95%. The distance between the sample terminal equipment and the sample signal transmitting equipment can be calculated by using a haversine formula.
For example, in the example of fig. 5, the geographical location O of the sample signal transmitting device Q may be used as a center of a circle, a circle is drawn with a set radius R to form a set area, and it is determined whether a proportion of the sample terminal devices in the set area in one or more sample terminal devices corresponding to the sample signal transmitting device is greater than or equal to the set proportion, if so, the unique identifier of the sample device and the geographical address of the sample device of the sample signal transmitting device Q may be stored in the device address database.
The set radius R may be determined based on the average signal coverage radius of the signal transmitting apparatus. The set radius R may also be determined according to a set density, and the set radius R may be a ratio of the number of sample data corresponding to the signal transmission apparatus to the set density.
Therefore, data of the mobile signal transmitting equipment and the signal transmitting equipment with wide signal distribution can be filtered, so that the unique sample equipment identifier and the geographic sample equipment address of the signal transmitting equipment stored in the equipment address database are more reliable, and the geographic position of the user terminal detecting the wireless local area network signal can be more accurately reflected.
In an optional embodiment, the screening condition further includes that the server acquires sample data containing the device unique identifier of the signal transmitting device not less than a preset number every day. This may filter out signal emitting devices with weaker signals.
In another optional embodiment, the sample terminal may encrypt the sample data by using an agreed encryption method, and then send the encrypted sample data to the server, and the server decrypts the sample data according to a decryption method corresponding to the agreed encryption method to obtain the decrypted sample data. Therefore, sample data can be prevented from being stolen, and data security is ensured. The encryption mode may be an asymmetric encryption mode, for example, the sample terminal may encrypt the sample data using a public key, and the server may decrypt the encrypted sample data using a private key after acquiring the encrypted sample data sent by the sample terminal.
In yet another optional embodiment, the server may classify the acquired sample device unique identifier of the sample signal transmitting device and the sample device geographic address according to the location coordinates to form a plurality of address data packets, where each address data packet corresponds to one geographic coordinate point and a device unique identifier of the sample signal transmitting device whose distance from the geographic coordinate is less than the set distance L. Specifically, the distance between the geographical address of the sample device stored in the device address database and each set geographical coordinate point may be calculated by hadoop offline, and the unique identifier of the sample device corresponding to the geographical address of the sample device whose distance from the set geographical coordinate point is smaller than the set distance L may be stored in the address data packet of the corresponding set geographical coordinate point. Preferably, the server stores the sample device unique identifier of each sample signal transmitting device into the address data packet of the corresponding set geographic coordinate point after MD5 processing. Therefore, when information pushing is needed, the server can inquire the address data packet corresponding to each unique device identifier from the device address database, obtain the geographic coordinate point corresponding to each unique device identifier, and use the geographic coordinate point as the device geographic position of the signal transmitting device corresponding to each unique device identifier, so that the device geographic position of the signal transmitting device corresponding to each unique device identifier can be obtained.
In the above embodiment, the sample data transmission to the server by the plurality of sample terminals is not necessarily performed simultaneously, and each sample terminal may transmit the sample data to the server at different times. The same sample terminal can also send sample data to the server for multiple times at different times.
Referring to fig. 6, an embodiment of the present application further provides an information pushing apparatus 400, including:
the instruction obtaining module 401 is configured to obtain an information push instruction, where the information push instruction includes a target push area;
a user data receiving module 402, configured to receive multiple device identification data sent by multiple user terminals, where each device identification data includes a device unique identifier of a signal transmitting device of a wireless local area network signal detected by the user terminal;
an address obtaining module 403, configured to obtain, according to a device unique identifier in the device identifier data sent by each user terminal, a device geographic location corresponding to the signal transmitting device;
a pushing module 404, configured to determine a user terminal whose geographic location of the device matches the target pushing area as a target pushing terminal, and perform information pushing on the target pushing terminal.
According to the technical scheme of the embodiment of the application, an information pushing instruction is obtained, wherein the information pushing instruction comprises a target pushing area; receiving a plurality of pieces of equipment identification data sent by a plurality of user terminals, wherein each piece of equipment identification data comprises an equipment unique identification of signal transmitting equipment of a wireless local area network signal detected by the user terminal; acquiring a device geographical position corresponding to the signal transmitting device according to the unique device identifier in the device identifier data sent by each user terminal; and determining a user terminal with the geographical position of the equipment consistent with the target push area as a target push terminal, and pushing information to the target push terminal. Therefore, the position of the signal transmitting equipment is usually fixed, and the signal transmitting equipment of the wireless local area network signal detected by the user terminal can accurately reflect the real-time position of the user terminal, so that the user terminal for information push is determined according to the geographical position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, and the accuracy of information push can be improved. When the targeted advertisement delivery is needed, the user terminals for advertisement delivery can be determined according to the geographic position of the signal transmitting equipment of the wireless local area network signal detected by each user terminal, and the targeted advertisement delivery accuracy can be improved.
It should be noted that the above embodiments related to the information pushing method are also used in the information pushing apparatus of the present embodiment, and are not described herein again to avoid redundancy.
In some embodiments, the user data receiving module is specifically configured to:
and acquiring the geographical position of the equipment corresponding to the signal transmitting equipment from an equipment address database according to the unique equipment identification in the equipment identification data sent by each user terminal.
In some embodiments, the information pushing further comprises:
the system comprises a sample data acquisition module, a sample data acquisition module and a sample data processing module, wherein the sample data acquisition module is used for acquiring a plurality of sample data sent by a plurality of sample terminals, and each sample data comprises a sample equipment unique identifier of sample signal transmitting equipment of a wireless local area network signal detected by the sample terminal and a sample terminal geographical position of the sample terminal;
the position determining module is used for determining the geographical position of sample equipment of the sample signal transmitting equipment of the wireless local area network signal detected by each sample terminal according to the geographical position information of the sample terminals of the plurality of sample terminals;
and the storage module is used for storing the sample equipment unique identifier and the sample equipment geographic address of at least one sample signal transmitting equipment into the equipment address database.
In some embodiments, the sample data obtaining module is specifically configured to:
the method comprises the steps that sampling sample data groups to be selected of a plurality of geographic areas are obtained, each sampling sample data group to be selected comprises sampling sample data to be selected, sent by a plurality of sample terminals in the geographic area corresponding to the sampling sample data group to be selected, and each sampling sample data to be selected comprises a sample device unique identification of a sample signal transmitting device of a wireless local area network signal detected by the sample terminal and a sample device geographic address of the sample signal transmitting device;
and extracting at least one sample data to be selected from each group of sample data groups to be selected as sample data, wherein the number of the sample data extracted from each group of sample data groups to be selected is inversely related to the number of the sample data to be selected in the sample data groups to be selected.
In some embodiments, the location determination module is specifically configured to:
extracting a plurality of first sample equipment unique identifiers which are different from each other from the plurality of sample data;
respectively taking each first sample device unique identifier as a target device unique identifier, and executing an address acquisition step to obtain a sample device geographical address of the sample signal transmitting device corresponding to each first sample device unique identifier;
the address acquisition step includes: and determining the equipment geographic position of the sample signal transmitting equipment corresponding to the unique identifier of the target sample equipment according to the sample terminal geographic position of the sample terminal corresponding to one or more sample data containing the unique identifier of the target sample equipment.
In some embodiments, the saving module is specifically configured to:
storing the unique identifier of the sample equipment and the geographic address of the sample equipment, which meet the screening condition, in the plurality of sample signal transmitting equipment into the equipment address database;
the screening condition is that the proportion of sample terminal equipment with the distance from the sample signal transmitting equipment less than or equal to a set radius in one or more sample terminal equipment corresponding to the sample signal transmitting equipment is greater than or equal to a set proportion.
In some embodiments, the push module is specifically configured to:
and taking a user terminal with at least one geographical position of the equipment conforming to the target pushing area as a target pushing terminal, and pushing information to the target pushing terminal.
It should be noted that supplementary descriptions and technical effects of the steps of the information pushing method in the foregoing embodiments are also applicable to the information pushing apparatus in the foregoing embodiments, and are not described herein again to avoid redundancy.
The present application further provides a computer-readable storage medium, where an information pushing program is stored on the computer-readable storage medium, and when the information pushing program is executed by a processor, the steps of the information pushing method in any of the above embodiments are implemented.
The method and the corresponding technical effect achieved when the information pushing program is executed can refer to each embodiment of the information pushing method of the present application, and are not described herein again.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the application to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, the computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire (e.g., coaxial cable, fiber optic, digital subscriber line) or wirelessly (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy disk, hard disk, magnetic tape), an optical medium (e.g., compact disk), or a semiconductor medium (e.g., solid state disk), among others.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is merely a logical division, and the actual implementation may have another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted or not executed. In addition, the indirect coupling or direct coupling or communication connection between each other shown or discussed may be through some interfaces, indirect coupling or communication connection of devices or units, and may be electrical or in other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit may be implemented in the form of hardware, or may also be implemented in the form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage media may include, for example: a U-disk, a portable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It is understood that all products, such as the above-mentioned card data processing apparatus, terminals, which are controlled or configured to perform the card data processing method described herein, fall within the scope of the related products described herein.

Claims (10)

1. An information pushing method, comprising:
acquiring an information pushing instruction, wherein the information pushing instruction comprises a target pushing area;
receiving a plurality of pieces of equipment identification data sent by a plurality of user terminals, wherein each piece of equipment identification data comprises an equipment unique identification of a signal transmitting equipment of a wireless local area network signal detected by the user terminal;
acquiring a device geographical position corresponding to the signal transmitting device from a device address database according to a device unique identifier in the device identifier data sent by each user terminal;
determining a user terminal with the geographical position of the equipment consistent with the target pushing area as a target pushing terminal, and pushing information to the target pushing terminal;
wherein, before the step of obtaining an information push instruction, the device address database is created by:
obtaining a plurality of sample data sent by a plurality of sample terminals, wherein each sample data comprises a sample equipment unique identifier of sample signal transmitting equipment of a wireless local area network signal detected by the sample terminal and a sample terminal geographical position of the sample terminal;
determining the geographical position of sample equipment of sample signal transmitting equipment of a wireless local area network signal detected by each sample terminal according to the geographical position information of the sample terminals of the plurality of sample terminals;
storing the unique identifier of the sample equipment and the geographic address of the sample equipment, which meet the screening condition, in the plurality of sample signal transmitting equipment into the equipment address database;
the screening condition is that the proportion of sample terminal equipment with the distance from the sample signal transmitting equipment less than or equal to a set radius in one or more sample terminal equipment corresponding to the sample signal transmitting equipment is greater than or equal to a set proportion.
2. The information push method according to claim 1, wherein the obtaining of the plurality of sample data sent by the plurality of sample terminals comprises:
acquiring to-be-selected sample data groups of a plurality of geographic areas, wherein each to-be-selected sample data group comprises to-be-selected sample data sent by a plurality of sample terminals in the geographic area corresponding to the to-be-selected sample data group, and each to-be-selected sample data comprises a sample device unique identifier of a sample signal transmitting device of a wireless local area network signal detected by the sample terminal and a sample device geographic address of the sample signal transmitting device;
and extracting at least one sample data to be selected from each group of sample data groups to be selected as sample data, wherein the number of the sample data extracted from each group of sample data groups to be selected is inversely related to the number of the sample data to be selected in the sample data groups to be selected.
3. The information pushing method according to claim 1, wherein the determining, according to the sample geographical location information of the plurality of sample terminals, the sample device geographical address of the sample signal transmitting device of the sample wireless local area network signal detected by each sample terminal comprises:
extracting a plurality of first sample equipment unique identifiers which are different from each other from the plurality of sample data;
respectively taking each first sample device unique identifier as a target device unique identifier, and executing an address acquisition step to obtain a sample device geographical address of the sample signal transmitting device corresponding to each first sample device unique identifier;
the address acquisition step includes: and determining the equipment geographic position of the sample signal transmitting equipment corresponding to the unique identifier of the target sample equipment according to the sample terminal geographic position of the sample terminal corresponding to one or more sample data containing the unique identifier of the target sample equipment.
4. The information pushing method according to claim 3, wherein the determining, according to the sample terminal geographical location of the sample terminal corresponding to the one or more sample data containing the target sample device unique identifier, the device geographical location of the sample signal transmitting device corresponding to the target sample device unique identifier comprises:
determining the gravity centers of one or more sample terminals according to the geographical positions of the sample terminals corresponding to one or more sample data containing the unique identification of the target sample equipment, and taking the gravity centers of one or more sample terminals as the geographical positions of the sample signal transmitting equipment corresponding to the unique identification of the target sample equipment.
5. The information pushing method according to claim 1, wherein the set radius is determined according to at least one of the following parameters: the average signal coverage radius of the sample signal transmitting equipment, the set density and the ratio of the number of sample data corresponding to the sample signal transmitting equipment to the set density.
6. The information push method according to claim 1, wherein the screening condition further includes that sample data, which is acquired within a preset time period and contains the sample device unique identifier of the sample signal transmitting device, is not less than a preset number.
7. The information push method according to any one of claims 1 to 6, wherein the determining, as the target push terminal, the user terminal whose geographic location of the device coincides with the target push area, and performing information push on the target push terminal includes:
and taking a user terminal with at least one geographical position of the equipment conforming to the target pushing area as a target pushing terminal, and pushing information to the target pushing terminal.
8. An information pushing apparatus, comprising:
the system comprises a sample data acquisition module, a sample data acquisition module and a sample data processing module, wherein the sample data acquisition module is used for acquiring a plurality of sample data sent by a plurality of sample terminals, and each sample data comprises a sample equipment unique identifier of sample signal transmitting equipment of a wireless local area network signal detected by the sample terminal and a sample terminal geographical position of the sample terminal;
the position determining module is used for determining the geographical position of sample equipment of sample signal transmitting equipment of a wireless local area network signal detected by each sample terminal according to the geographical position information of the sample terminals of the plurality of sample terminals;
the storage module is used for storing the unique identifier of the sample equipment and the geographic address of the sample equipment, which meet the screening condition, in the plurality of sample signal transmitting equipment to an equipment address database; the screening condition is that the proportion of sample terminal equipment with the distance from the sample signal transmitting equipment less than or equal to a set radius in one or more sample terminal equipment corresponding to the sample signal transmitting equipment is greater than or equal to a set proportion;
the instruction acquisition module is used for acquiring an information push instruction, and the information push instruction comprises a target push area;
a user data receiving module, configured to receive multiple device identification data sent by multiple user terminals, where each device identification data includes a device unique identifier of a signal transmitting device of a wireless local area network signal detected by the user terminal;
the address acquisition module is used for acquiring the equipment geographic position of the signal transmitting equipment from the equipment address database according to the equipment unique identifier in the equipment identifier data sent by each user terminal;
and the pushing module is used for determining a user terminal of which the geographic position of the equipment conforms to the target pushing area as a target pushing terminal and pushing information to the target pushing terminal.
9. A server, comprising a processor, memory, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps in the method of any of claims 1-7.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program comprising program instructions that, when executed by a processor, cause the processor to carry out the method according to any one of claims 1-7.
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