CN112445977A - Method, device and equipment for recommending event activities - Google Patents

Method, device and equipment for recommending event activities Download PDF

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Publication number
CN112445977A
CN112445977A CN202011472343.XA CN202011472343A CN112445977A CN 112445977 A CN112445977 A CN 112445977A CN 202011472343 A CN202011472343 A CN 202011472343A CN 112445977 A CN112445977 A CN 112445977A
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user
event
activities
representation
recommending
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司书健
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Beijing Zhongji Sports Management Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

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Abstract

The invention discloses a method for recommending event activities, which comprises the following steps: acquiring portrait characteristics of a user, wherein the portrait characteristics at least comprise personal basic information and historical competition information of the user; creating a user representation of the corresponding user through the representation features; performing cluster analysis according to the event activity type associated with the user portrait and national event activity historical data, and counting the matched event activities; and estimating the cost for participating in the matched event activities based on the residence of the user, obtaining the event activities with higher matching degree, and recommending the event activities to the user. According to the scheme, the multi-party factors of the user can be comprehensively considered, the intelligent recommendation of the proper event activities to the user is realized, the participation degree of the user is improved, and the user can actively participate in the activities, so that the physical quality of the public is improved, and the living and working pressure of people is released.

Description

Method, device and equipment for recommending event activities
Technical Field
The invention relates to the technical field of event sports, in particular to a method, a device and equipment for recommending event activities.
Background
In recent years, the living standard of people is gradually improved, and more people are interested in participating in various leisure sports, especially leisure marathon sports. Marathon is a jogging sport, while the casual marathon game is more of an entertainment nature, with participants more of a relaxing and entertaining game.
However, due to various factors, such as personal physical quality limitation, not running too many times a year, professional limitation, income limitation, too far place where the event is held, unclear which areas hold which event, local climate conditions, the track environment, and the like, people are limited to the locally familiar event, and thus miss other events suitable for themselves or preferred by themselves, and finally do not participate.
Disclosure of Invention
In view of this, the present invention provides a method, an apparatus, and a device for recommending an event activity, which can comprehensively consider multiple factors of a user, achieve intelligent recommendation of a proper event activity to the user, improve the participation of the user, enable the user to actively participate in the activity, thereby improving the physical quality of the public and releasing the life and work pressure of the people.
To achieve the above object, the present invention provides a method for recommending event activities, the method comprising:
acquiring portrait characteristics of a user, wherein the portrait characteristics at least comprise personal basic information and historical competition information of the user;
creating a user representation of the corresponding user through the representation features;
performing cluster analysis according to the event activity type associated with the user portrait and national event activity historical data, and counting the matched event activities;
and estimating the cost for participating in the matched event activities based on the residence of the user, obtaining the event activities with higher matching degree, and recommending the event activities to the user.
Preferably, the acquiring portrait characteristics of the user further includes:
and acquiring personal basic information and historical competition information of the user through an online questionnaire or information filling.
Preferably, the personal basic information at least comprises occupation, current income, residence; the historical competition information at least comprises the type of the event activity which is participated in the historical competition and the corresponding achievement.
Preferably, the creating a user representation of a corresponding user through the representation features further comprises:
a current user representation of the user is updated with the representation features.
Preferably, the estimating of the cost of participating in the matched event activity based on the residence of the user to obtain the event activity with higher matching degree, and recommending the event activity to the user, further comprises:
and estimating the cost for participating in the matched event activities based on the residence of the user, and estimating by combining the occupation or the current income of the user to obtain the event activities with higher matching degree and recommending the event activities to the user.
Preferably, before the obtaining of the portrait characteristics of the user, the method further comprises monitoring the national event activity bulletin in real time.
To achieve the above object, the present invention also provides an event activity recommendation apparatus, comprising:
the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring portrait characteristics of a user, and the portrait characteristics at least comprise personal basic information and historical competition information of the user;
a creation unit for creating a user representation of a corresponding user by the representation feature;
the analysis unit is used for carrying out cluster analysis according to the event activity type associated with the user portrait and by combining national event activity historical data, and counting the matched event activities;
and the recommending unit is used for estimating the cost of the matched event activities based on the residence of the user, obtaining the event activities with higher matching degree and recommending the event activities to the user.
Preferably, the apparatus further comprises:
and the monitoring unit is used for monitoring the national competition activity bulletin in real time.
Preferably, the creating unit is further configured to:
a current user representation of the user is updated with the representation features.
In order to achieve the above object, the present invention further proposes an event activity recommendation device, comprising a processor, a memory and a computer program stored in the memory, the computer program being capable of implementing the event activity recommendation method according to the above embodiment when executed by the processor.
Has the advantages that:
by the scheme, the multi-party factors of the user can be comprehensively considered, the intelligent recommendation of the proper event activities to the user is realized, the participation degree of the user is improved, and the user can actively participate in the activities, so that the physical quality of the public is improved, and the living and working pressure of people is released.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a method for recommending an event activity according to an embodiment of the present invention.
Fig. 2 is a flowchart illustrating a method for recommending an event activity according to another embodiment of the present invention.
Fig. 3 is a schematic structural diagram of an event activity recommendation device according to an embodiment of the present invention.
Fig. 4 is a schematic structural diagram of an event activity recommendation device according to another embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings of the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
The present invention will be described in detail with reference to the following examples.
The invention provides a method for recommending event activities, which can comprehensively consider multiple factors of a user, realize intelligent recommendation of proper event activities to the user, improve the participation degree of the user, and enable the user to actively participate in the activities, thereby improving the physical quality of the public and releasing the life and working pressure of people.
Fig. 1 is a flowchart illustrating a method for recommending an event activity according to an embodiment of the present invention.
In this embodiment, the method includes:
s11, obtaining portrait characteristics of the user, wherein the portrait characteristics at least comprise personal basic information and historical competition information of the user.
Wherein, the obtaining of portrait characteristics of the user further comprises:
and acquiring personal basic information and historical competition information of the user through an online questionnaire or information filling.
Wherein the personal basic information at least comprises occupation, current income and residence; the historical competition information at least comprises the type of the event activity which is participated in the historical competition and the corresponding achievement.
In this embodiment, the personal basic information further includes a name, an identification number, an age, and the like. In addition, when the user has never participated in any event, the event that the user likes or the event that the user desires to participate in can be input in the historical competition information.
The estimating costs of participating in the coinciding event activities based on the user's residence further comprising:
estimating a cost of attending the coinciding event activity based on the user's residence and occupation or current income.
S12, creating a user representation corresponding to the user through the representation features.
Wherein creating a user representation of a corresponding user through the representation features further comprises:
a current user representation of the user is updated with the representation features.
And S13, performing cluster analysis according to the event activity type related to the user portrait and combining national event activity historical data, and counting the matched event activities.
In this embodiment, the national event activity history data may be obtained by the china athletics association for each historical event data.
Wherein the associated type of event activity comprises a type of event activity that was historically attended or a type of event activity that the individual desires to attend.
And S14, estimating the cost of the match event activity based on the residence of the user, obtaining the event activity with high matching degree, and recommending the event activity to the user.
Wherein, the estimating the cost of joining the matched event activity based on the residence of the user to obtain the event activity with higher matching degree, and recommending the event activity to the user, further comprises:
and estimating the cost for participating in the matched event activities based on the residence of the user, and estimating by combining the occupation or the current income of the user to obtain the event activities with higher matching degree and recommending the event activities to the user.
In the present embodiment, the event activities include, but are not limited to, marathon, half-way marathon, 10 km elite, and cross-country.
By the scheme, the multi-party factors of the user can be comprehensively considered, the intelligent recommendation of the proper event activities to the user is realized, the participation degree of the user is improved, and the user can actively participate in the activities, so that the physical quality of the public is improved, and the living and working pressure of people is released.
Fig. 2 is a flowchart illustrating a method for recommending an event activity according to another embodiment of the present invention.
In this embodiment, the method includes:
and S21, monitoring the national event activity bulletins in real time.
In this embodiment, event announcements may be made by monitoring the official network of events across the country and the associated public number.
S22, obtaining portrait characteristics of the user, wherein the portrait characteristics at least comprise personal basic information and historical competition information of the user.
As described above in S11, and will not be described herein.
S23, creating a user representation corresponding to the user through the representation features.
As described above in S12, and will not be described herein.
And S24, performing cluster analysis according to the event activity type related to the user portrait and combining national event activity historical data, and counting the matched event activities.
As described above in S13, and will not be described herein.
And S25, estimating the cost of the match event activity based on the residence of the user, obtaining the event activity with high matching degree, and recommending the event activity to the user.
As described above in S14, and will not be described herein.
The invention provides an event activity recommending device which can comprehensively consider the multi-party factors of a user, realize intelligent recommendation of proper event activities to the user, improve the participation degree of the user, enable the user to actively participate in the activities, improve the physical quality of the public and release the life and working pressure of people.
Fig. 3 is a schematic structural diagram of an event activity recommendation device according to an embodiment of the present invention.
In the present embodiment, the apparatus 30 includes:
the acquisition unit 31 is used for acquiring portrait characteristics of the user, wherein the portrait characteristics at least comprise personal basic information and historical competition information of the user.
Wherein, the obtaining of portrait characteristics of the user further comprises:
and acquiring personal basic information and historical competition information of the user through an online questionnaire or information filling.
Wherein the personal basic information at least comprises occupation, current income and residence; the historical competition information at least comprises the type of the event activity which is participated in the historical competition and the corresponding achievement.
A creation unit 32 for creating a user representation of the corresponding user by means of said representation features.
Wherein said creating a user representation of a corresponding user through said representation features further comprises:
a current user representation of the user is updated with the representation features.
And the analysis unit 33 is used for carrying out cluster analysis according to the event activity type associated with the user portrait and by combining national event activity history data, and counting the matched event activities.
And the recommending unit 34 is used for estimating the cost of the matched event activities based on the residence of the user, obtaining the event activities with high matching degree and recommending the event activities to the user.
Wherein, the recommending unit 34 is further configured to:
and estimating the cost for participating in the matched event activities based on the residence of the user, and estimating by combining the occupation or the current income of the user to obtain the event activities with higher matching degree and recommending the event activities to the user.
Fig. 4 is a schematic structural diagram of an event activity recommendation device according to another embodiment of the present invention. Different from the previous embodiment, the apparatus 40 of this embodiment further includes:
and a monitoring unit 41 for monitoring the national event activity bulletin in real time.
In this embodiment, event announcements may be made by monitoring the official network of events across the country and the associated public number.
Each unit module of the apparatus 30/40 can respectively execute the corresponding steps in the above method embodiments, and therefore, the detailed description of each unit module is omitted here, please refer to the description of the corresponding steps above.
An embodiment of the present invention further provides an event activity recommendation apparatus, including a processor, a memory, and a computer program stored in the memory, where the computer program is executable by the processor to implement the event activity recommendation method according to the above embodiment.
The event activity recommendation device may include, but is not limited to, a processor, a memory. Those skilled in the art will appreciate that the schematic diagram is merely an example of an event activity recommendation device and does not constitute a limitation of an event activity recommendation device and may include more or fewer components than shown, or some components may be combined, or different components, e.g., the event activity recommendation device may also include input-output devices, network access devices, buses, etc.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. The general purpose processor may be a microprocessor or the processor may be any conventional processor or the like, the control center of the event activity recommendation device utilizing various interfaces and lines to connect the various parts of the overall event activity recommendation device.
The memory may be used to store the computer programs and/or modules, and the processor may implement the various functions of the event activity recommendation device by running or executing the computer programs and/or modules stored in the memory and invoking the data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
Wherein, the integrated unit of the event activity recommending device can be stored in a computer readable storage medium if the integrated unit is realized in the form of a software functional unit and sold or used as an independent product. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc.
It should be noted that the above-described device embodiments are merely illustrative, where the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort.
The embodiments in the above embodiments can be further combined or replaced, and the embodiments are only used for describing the preferred embodiments of the present invention, and do not limit the concept and scope of the present invention, and various changes and modifications made to the technical solution of the present invention by those skilled in the art without departing from the design idea of the present invention belong to the protection scope of the present invention.

Claims (10)

1. A method for event activity recommendation, the method comprising:
acquiring portrait characteristics of a user, wherein the portrait characteristics at least comprise personal basic information and historical competition information of the user;
creating a user representation of the corresponding user through the representation features;
performing cluster analysis according to the event activity type associated with the user portrait and national event activity historical data, and counting the matched event activities;
and estimating the cost for participating in the matched event activities based on the residence of the user, obtaining the event activities with higher matching degree, and recommending the event activities to the user.
2. The method of claim 1, wherein the obtaining of the portrait representation of the user further comprises:
and acquiring personal basic information and historical competition information of the user through an online questionnaire or information filling.
3. The method of claim 1, wherein the personal basic information includes at least occupation, current income, residence; the historical competition information at least comprises the type of the event activity which is participated in the historical competition and the corresponding achievement.
4. The method of claim 1, wherein the creating a user representation of the corresponding user via the representation feature further comprises:
a current user representation of the user is updated with the representation features.
5. A method as claimed in any one of claims 1 or 3, wherein said estimating the cost of engaging in the corresponding event based on the residence of the user to obtain the event with a higher match rate, and recommending the event to the user, further comprises:
and estimating the cost for participating in the matched event activities based on the residence of the user, and estimating by combining the occupation or the current income of the user to obtain the event activities with higher matching degree and recommending the event activities to the user.
6. The method as claimed in claim 1, further comprising monitoring national bulletin of the event activity in real time before the step of obtaining the representation of the user.
7. An apparatus for recommending event activities, the apparatus comprising:
the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring portrait characteristics of a user, and the portrait characteristics at least comprise personal basic information and historical competition information of the user;
a creation unit for creating a user representation of a corresponding user by the representation feature;
the analysis unit is used for carrying out cluster analysis according to the event activity type associated with the user portrait and by combining national event activity historical data, and counting the matched event activities;
and the recommending unit is used for estimating the cost of the matched event activities based on the residence of the user, obtaining the event activities with higher matching degree and recommending the event activities to the user.
8. An event activity recommendation device according to claim 7, further comprising:
and the monitoring unit is used for monitoring the national competition activity bulletin in real time.
9. An event activity recommendation device according to claim 7, wherein said creating unit is further configured to:
a current user representation of the user is updated with the representation features.
10. An event activity recommendation device comprising a processor, a memory and a computer program stored in the memory, the computer program being executable by the processor to implement a method of event activity recommendation as claimed in any one of claims 1 to 6.
CN202011472343.XA 2020-12-14 2020-12-14 Method, device and equipment for recommending event activities Pending CN112445977A (en)

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Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104834695A (en) * 2015-04-24 2015-08-12 南京邮电大学 Activity recommendation method based on user interest degree and geographic position
CN105302916A (en) * 2015-11-16 2016-02-03 北京百度网讯科技有限公司 Information recommendation method and device
CN107656938A (en) * 2016-07-26 2018-02-02 北京搜狗科技发展有限公司 It is a kind of to recommend method and apparatus, a kind of device for being used to recommend
CN110334276A (en) * 2019-06-25 2019-10-15 深圳市酷开网络科技有限公司 Competition platform data processing method, device, equipment and storage medium
CN111445308A (en) * 2020-03-26 2020-07-24 四川旅游学院 Tourist attraction recommendation method based on user portrait
CN111882398A (en) * 2020-07-31 2020-11-03 深圳市华云中盛科技股份有限公司 Smart city service recommendation method and device, computer equipment and storage medium
CN111966904A (en) * 2020-08-18 2020-11-20 平安国际智慧城市科技股份有限公司 Information recommendation method based on multi-user portrait model and related device

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104834695A (en) * 2015-04-24 2015-08-12 南京邮电大学 Activity recommendation method based on user interest degree and geographic position
CN105302916A (en) * 2015-11-16 2016-02-03 北京百度网讯科技有限公司 Information recommendation method and device
CN107656938A (en) * 2016-07-26 2018-02-02 北京搜狗科技发展有限公司 It is a kind of to recommend method and apparatus, a kind of device for being used to recommend
CN110334276A (en) * 2019-06-25 2019-10-15 深圳市酷开网络科技有限公司 Competition platform data processing method, device, equipment and storage medium
CN111445308A (en) * 2020-03-26 2020-07-24 四川旅游学院 Tourist attraction recommendation method based on user portrait
CN111882398A (en) * 2020-07-31 2020-11-03 深圳市华云中盛科技股份有限公司 Smart city service recommendation method and device, computer equipment and storage medium
CN111966904A (en) * 2020-08-18 2020-11-20 平安国际智慧城市科技股份有限公司 Information recommendation method based on multi-user portrait model and related device

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