CN112445967A

CN112445967A - Information push method and device, readable storage medium and information push system

Info

Publication number: CN112445967A
Application number: CN201910821915.1A
Authority: CN
Inventors: 罗卓明
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-08-30
Filing date: 2019-08-30
Publication date: 2021-03-05
Anticipated expiration: 2039-08-30
Also published as: CN112445967B

Abstract

The application discloses an information pushing method, an information pushing device, a readable storage medium and an information pushing system, which are used for pushing related information contents to a user to browse contents of the user. The method comprises the following steps: if a label creating event of a preset browser occurs, acquiring a current title of the preset browser; determining the website characteristics contained in the current title; if the website features are preset website features, sending the current title to a server, so that the server obtains a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed or not and information content needing to be pushed; if the information needs to be pushed, receiving the information content sent by the server; and displaying the information content.

Description

Information push method and device, readable storage medium and information push system

Technical Field

The present application relates to the field of information technologies, and in particular, to an information pushing method, an information pushing device, a readable storage medium, and an information pushing system.

Background

With the advent of the internet age, the internet has become an important way for people to obtain information. In order to better push related information to users, the existing solution is to inject an executable file into a browser, intercept the content of a uniform resource locator opened by the browser by using the executable file, and push related information according to the content.

However, this approach requires the injection of an executable file into the browser, and may cause compatibility problems and even browser crashes.

Disclosure of Invention

The embodiment of the application provides an information pushing method, an information pushing device, a readable storage medium and an information pushing system, which are used for pushing related information content to a user to browse content of the user.

In view of this, a first aspect of the embodiments of the present application provides an information pushing method, including:

detecting whether a title creation event of a preset browser occurs;

if a label creating event of a preset browser occurs, acquiring a current title of the preset browser;

determining the website characteristics contained in the current title;

if the website features are preset website features, sending the current title to a server, so that the server obtains a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed or not and information content needing to be pushed;

if the information needs to be pushed, receiving the information content sent by the server;

and displaying the information content.

A second aspect of the present application provides an information pushing method, including:

receiving a current title of a preset browser sent by a terminal, wherein the current title is sent by the terminal when a website feature is a preset website feature, and the website feature is contained in the current title;

acquiring a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed or not and information content needing to be pushed;

and if the information needs to be pushed, sending the information content to the terminal, so that the terminal displays the information content.

A third aspect of the embodiments of the present application provides an information pushing apparatus, including:

the detection unit is used for detecting whether a title creation event of a preset browser occurs or not;

the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring a current title of a preset browser when a label creation event of the preset browser occurs;

a first determining unit, configured to determine a website feature included in the current title;

a sending unit, configured to send the current title to a server when the website feature is a preset website feature, so that the server obtains a policy corresponding to the current title, where the policy includes whether information needs to be pushed and information content that needs to be pushed;

the receiving unit is used for receiving the information content sent by the server when information needs to be pushed;

and the display unit is used for displaying the information content.

In a first implementation manner of the third aspect of the embodiment of the present application, the detecting unit is configured to:

detecting whether a process creation event of a preset browser occurs or not;

when the process creation event of the preset browser occurs, comparing the current title with the last title of the preset browser;

determining the process creation event as the tag creation event when the current title is different from the last title.

In a second implementation manner of the third aspect of the embodiment of the present application, the detecting unit is configured to:

detecting whether a process which is not contained in the cache list appears in the process list;

and when a process which is not contained in the cache list appears in the process list and the name of the process contains the identifier of the preset browser, determining that a process creating event of the preset browser appears.

In a third implementation of the third aspect of the embodiments of the present application, the policy further includes a display time;

and the display unit is used for displaying the information content according to the display time.

A fourth aspect of the present embodiment provides an information pushing apparatus, including:

the terminal comprises a receiving unit, a display unit and a display unit, wherein the receiving unit is used for receiving a current title of a preset browser sent by the terminal, the current title is sent by the terminal when website characteristics are preset website characteristics, and the website characteristics are contained in the current title;

the acquisition unit is used for acquiring a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed or not and information content needing to be pushed;

and the sending unit is used for sending the information content to the terminal when the information needs to be pushed, so that the terminal displays the information content.

In a first implementation manner of the fourth aspect of the embodiment of the present application, the obtaining unit is configured to:

acquiring a website corresponding to the current title;

determining a characteristic rule corresponding to the website;

identifying a first feature contained in the current title according to the feature rule;

and acquiring a strategy corresponding to the first characteristic.

A fifth aspect of an embodiment of the present application provides a terminal device, including: a memory, a transceiver, a processor, and a bus system;

wherein the memory is used for storing programs;

the processor is configured to execute a program in the memory to perform the method according to any one of the first aspect of the embodiments of the present application.

A sixth aspect of embodiments of the present application provides a server, including: a memory, a transceiver, a processor, and a bus system;

wherein the memory is used for storing programs;

the processor is configured to execute the program in the memory to perform the method according to any one of the second aspect of the embodiments of the present application.

A seventh aspect of embodiments of the present application provides a computer-readable storage medium, including instructions that, when executed on a computer, cause the computer to perform the method according to any one of the first aspect and the second aspect of embodiments of the present application.

An eighth aspect of the present application provides an information pushing system, including a terminal and a server;

the terminal is configured to perform the method according to any one of the first aspect of the embodiments of the present application;

the server is configured to perform the method according to any one of the second aspect of the embodiments of the present application.

According to the technical scheme, the embodiment of the application has the following advantages:

detecting whether a title creation event of a preset browser occurs; if a label creating event of a preset browser occurs, acquiring a current title of the preset browser; then determining the website characteristics contained in the current title; if the website features are preset website features, sending a current title to a server, so that the server acquires a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed or not and information content needing to be pushed; if the information needs to be pushed, receiving the information content sent by the server and displaying the information content; therefore, according to the embodiment of the application, the information content can be accurately pushed according to the title content browsed by the user, and the executable file does not need to be injected into the browser, so that the compatibility problem can not be caused, the browser can not be crashed, and the practicability is high.

Drawings

Fig. 1 is a schematic diagram of an architecture of an information push system according to an embodiment of the present application;

FIG. 2 is a schematic diagram of an embodiment of a method for pushing information in an embodiment of the present application;

FIG. 3 is a schematic diagram of an embodiment of the current title of a browser in an embodiment of the present application;

FIG. 4 is a schematic diagram of an embodiment of displaying information content in an embodiment of the present application;

fig. 5(a) is a schematic diagram of another embodiment of an information pushing method in an embodiment of the present application;

FIG. 5(b) is a schematic diagram of an embodiment of determining whether a process creation event occurs in an embodiment of the present application;

FIG. 6(a) is a schematic diagram illustrating an embodiment of a method for pushing information according to an embodiment of the present application;

FIG. 6(b) is a schematic diagram of an embodiment of an acquisition policy in an embodiment of the present application;

FIG. 7 is a schematic diagram of an embodiment of obtaining a policy corresponding to a current title in an embodiment of the present application;

fig. 8 is a schematic view of an embodiment of an information pushing apparatus provided in an embodiment of the present application;

fig. 9 is a schematic view of another embodiment of an apparatus for pushing information according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of a terminal device according to an embodiment of the present application;

fig. 11 is a schematic structural diagram of a server according to an embodiment of the present invention.

Detailed Description

The terms "first," "second," "third," "fourth," and the like in the description and in the claims of the present application and in the drawings described above, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "corresponding" and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

It should be understood that the present application is applied to an information push scenario, and in particular, may be applied to a video information push scenario, and when a user watches a video, the user may push related video information to the user according to the video content watched by the user. To facilitate understanding, the present application provides an information pushing method, which is applied to an information pushing system shown in fig. 1, please refer to fig. 1, where fig. 1 is an architecture schematic diagram of an information pushing system in an embodiment of the present application, as shown in the figure, the information pushing system includes a terminal and a server, the terminal includes but is not limited to a tablet computer, a notebook computer, a palm computer and a mobile phone, and a user can watch a video online in a browser of a terminal device. When a user watches a video, the terminal detects the related content of the video watched by the user, then the related content is sent to the server, the server can determine the information content needing to be pushed according to the related content and sends the information content to the terminal, the information content is displayed on the terminal, and the purpose of pushing the information content to the user is achieved.

Specifically, please refer to fig. 2, which is a schematic diagram illustrating an embodiment of a method for pushing information in an embodiment of the present application. As shown in fig. 2, an embodiment of the present application provides an information pushing method, which is applied to a terminal side, and includes:

101, detecting whether a title creation event of a preset browser occurs;

it will be appreciated that each time a user opens a tab using a browser, the browser will correspondingly create a process, and a tab creation event is used to indicate that a tab is opened in the browser and a process is created accordingly. There are various methods for detecting whether a tag creation event occurs, which are not limited in the embodiments of the present application.

And 102, if a label creating event of the preset browser occurs, acquiring a current title of the preset browser.

For example, because the name of the process includes the title of the browser, the current title of the browser may be obtained according to the name of the process, and in addition, the current title of the browser may also be obtained in a crawler crawling manner, which is not limited in the embodiment of the present application.

103, determining the website characteristics contained in the current title.

It should be noted that, the current title includes website features, and for different websites, the corresponding website features may be different; for example, as shown in fig. 3, an example of the current title of the browser in the embodiment of the present application is illustrated, in fig. 3, there are multiple titles, one of which contains a keyword of "Tengchin video", and the keyword can be used as a website feature of a Tengchin video website; for other websites, the website features may be other features, which are not listed here.

104, if the website features are preset website features, sending a current title to the server, so that the server obtains a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed or not and information content needing to be pushed;

it can be understood that, when the website characteristics are the preset website characteristics, it is indicated that the website corresponding to the current title is the preset website, and at this time, the current title needs to be sent to the server to determine whether information needs to be pushed; for example, assuming that the preset website is a Tencent video website, if the current title includes Tencent video website characteristics, the current title is sent to the server, and if the current title includes Tencent news website characteristics, the current title is not sent to the server.

When the server receives the current title, the server acquires a policy corresponding to the current title, wherein the policy comprises whether information needs to be pushed or not, and when the information needs to be pushed, the policy also comprises information content needing to be pushed. The information content may be a reminder update content, for example, if the current title includes a keyword "exemplary transmission", the information content may be "date of updating exemplary transmission"; the information content may also be other content related to the current title, for example, the current title may contain a keyword "exemplary transmission", and the pushed information content may be a video link for the conutus transmission based on the reason that the user may be interested in the same type of video.

In addition, the policy may further include other information, which is not limited in this embodiment of the application, for example, the policy may include a user interface UI that displays information content, and may include a location where the information content is displayed.

And 105, receiving the information content transmitted by the server if the information needs to be pushed.

In the embodiment of the application, after determining that the information needs to be pushed according to the policy, the server sends the information content to the terminal, and in addition, the server also sends other information contained in the policy to the terminal.

106, displaying the information content.

The terminal displays the information content when receiving the information content sent by the server, so that the information pushing process is completed, and if the strategy received by the terminal also contains other information, the terminal displays the information content according to the other information; for example, when other information includes a UI, the terminal may display the information content according to the UI; for another example, when the other information includes a position at which the information content is displayed, the terminal may display the information content at the position at which the information content is displayed.

As shown in fig. 4, an embodiment of displaying information content in the embodiment of the present application is illustrated schematically. As can be seen from fig. 4, the information content can be summarized as: if the user is worried that the user misses the update of the exemplary file, the user can click to remind me, the small assistant can remind the user at the first time after the update, and if the user clicks to be unused, the small assistant cannot remind the user.

In the embodiment of the application, the information content is accurately pushed according to the title content browsed by the user, and the executable file is not required to be injected into the browser, so that the compatibility problem cannot be caused, the browser cannot be crashed, and the practicability is high.

Referring to fig. 5(a), another embodiment of an information pushing method in an embodiment of the present application is illustrated. As shown in fig. 5(a), an embodiment of the present application provides another embodiment of an information pushing method, applied to a terminal side, including:

201, detecting whether a process which is not contained in the cache list appears in the process list;

it should be noted that, the terminal has a cache list, and the process is stored in the cache list, and initially, the process in the cache list is consistent with the process in the terminal process list, and as the terminal operates, the process in the terminal process list changes, and the terminal can determine whether a process not included in the cache list occurs in the process list by detecting the process list and the cache list. The step of comparing the process list and the cache list by the terminal can be executed periodically, and the period length can be set according to actual needs; there are also various methods for acquiring the process list, for example, the process list may be acquired by a method called by a system.

202, if a process not included in the cache list appears in the process list and the name of the process includes an identifier of a preset browser, determining that a process creation event of the preset browser appears.

In this embodiment of the present application, a specific determination method is that, if a new process includes an identifier of a preset browser, the process creation event may be determined to be a process creation event of the preset browser.

The preset browsers are different, and the corresponding identifiers can be different. For example, if all process names corresponding to the chrome browser contain chrome.exe, the chrome.exe may be used as an identifier of the preset browser.

In addition, it should be noted that, in order to keep the cache list consistent with the process list, after a process that is not included in the cache list occurs in the process list, the cache list is updated accordingly in the embodiment of the present application.

In order to better explain the above process, the embodiment of the present application is specifically explained by an example. As shown in fig. 5(b), an embodiment of determining whether a process creation event occurs in the embodiment of the present application is illustrated schematically. As shown in the figure, a process list is obtained first, then the cache list and the process list are compared, if a process which is not included in the cache list appears in the process list, a process creation event of a preset browser can be determined to appear according to an identifier of the preset browser, then the cache list is updated, after the cache list is updated, or when a process which is not included in the cache list does not appear in the process list, the process list is waited for 5s, and if the waiting time exceeds 5s, the process list is obtained again, so that whether a process creation event appears next time is judged. And 203, if the process creation event of the preset browser occurs, comparing the current title of the preset browser with the last title.

It can be understood that the process creation event of the preset browser may be a tag creation event or may not be a tag creation event, and therefore, it needs to be further determined whether the process creation event of the preset browser is a tag creation event.

In addition, it should be understood that when the preset browser is opened for the first time, only the current title exists for the preset browser, and the last title does not exist, and for this case, in the embodiment of the present application, there are two processing methods. First, the current title may be considered to be different from the last title, and second, since the last title does not exist, the current title and the last title may not be compared, and only when the current title and the last title exist at the same time, the current title and the last title may be compared.

In order to better understand the relationship between the current title and the last title, the embodiments of the present application will be exemplified below. For example, after a user opens a preset browser for the first time, the homepage of the preset browser is a hundred-degree search engine page, the user presets a search result page which is "exemplary transmission" to appear in the preset browser through a search keyword, at this time, the title of the search result page which is "exemplary transmission" is the current title, and the title of the hundred-degree search engine page is the last title.

And 204, if the current title is different from the last title, determining the process creation event as the label creation event.

If the current title is different from the last title, the preset browser is indicated to have a new tag, so that the process creation event can be determined as a tag creation event.

205, if a tab creation event of the preset browser occurs, acquiring a current title of the preset browser.

Step 205 is the same as step 102, and please refer to the related description of step 101 in the previous embodiment.

206, the website characteristics contained in the current title are determined.

Step 206 is the same as step 103, and please refer to the related description of step 102 in the previous embodiment.

And 207, if the website characteristics are preset website characteristics, sending the current title to the server, so that the server acquires a strategy corresponding to the current title, wherein the strategy comprises whether information needs to be pushed, information content needing to be pushed and display time.

Different from the foregoing embodiments, the policy in the embodiment of the present application includes display time, and the display time may be adjusted according to actual needs; for example, the display time may be when the tab is turned off or after the tab is turned on for a certain period of time.

And 208, if the information needs to be pushed, receiving the information content sent by the server.

Step 208 is the same as step 105, and refer to the related description of step 104 in the previous embodiment.

And 209, displaying the information content according to the display time.

In the embodiment of the application, information content needs to be displayed according to display time, so that whether the current time is the display time needs to be judged, and a specific detection method is related to the display time and can be set according to actual needs.

For example, when the display time is a closing tag, the embodiment of the present application needs to detect whether a preset browser closes the tag, where the specific detection method is similar to determining whether a process creation event is a tag creation event, specifically, compare a process list and a cache list, if a process included in the cache list is found to be destroyed in the process list, it is indicated that a process destruction event occurs, when a process time occurs, it is determined whether a current title is the same as a last title, and if the current title is different from the last title, it is indicated that the process destruction time is the tag closing time, that is, the preset browser closing tag is used.

For another example, after the display time is a period of time for opening the tag, the terminal starts timing when detecting the occurrence of the tag time, and displays the information content after a period of time.

In the embodiment of the application, a process creation event is determined to occur, whether the process creation event is a label creation event is judged through a preset current title of a browser, when the process creation event is the label creation event, whether information needs to be pushed is judged according to the current title, and information content and display time when the information needs to be pushed are judged, the information content is displayed according to the display time, accurate pushing of the information content is achieved, an executable file does not need to be injected into the browser, so that the compatibility problem cannot be caused, the browser cannot be crashed, and the practicability is high.

Referring to fig. 6(a), an embodiment of the present application provides a schematic view of a method for pushing information, applied to a server, and including:

301, receiving a current title of a preset browser sent by a terminal, where the current title is sent by the terminal when a website feature is a preset website feature, and the website feature is included in the current title.

In the embodiment of the application, if the website features in the current title are the preset website features, the terminal sends the current title to the server, and accordingly, the server receives the current title sent by the terminal.

And 302, acquiring a policy corresponding to the current title, wherein the policy comprises whether information needs to be pushed or not and information content needing to be pushed.

It should be noted that there are various methods for acquiring the policy corresponding to the current title, and the method may be specifically set according to actual needs, for example, a specific feature may be associated with the policy, and then the associated policy may be determined according to the specific feature in the current title.

For the convenience of understanding, the embodiments of the present application describe the information content by using specific examples. Referring to fig. 6(b), an embodiment of obtaining a policy in the embodiment of the present application is illustrated.

In the example shown in fig. 6(b), the policy of the server needs to match the format of the current title, needs to match the video content corresponding to the current title, needs to match the website type corresponding to the current title, and finally generates a corresponding policy.

303, if the information needs to be pushed, sending the information content to the terminal, and enabling the terminal to display the information content.

Referring to fig. 7, an embodiment of obtaining a policy corresponding to a current title in an embodiment of the present application is schematically illustrated. In another embodiment of the information push method provided in the embodiment of the present application, the obtaining of the policy corresponding to the current title includes:

401, acquiring a website corresponding to the current title.

It can be understood that the current title includes website features, so that the corresponding website can be obtained according to the website features in the current title; for example, if the keyword "Tengchin video" is contained in the current title, the corresponding website may be determined to be a Tengchin video website.

402, determining the characteristic rule corresponding to the website.

It can be understood that the title contains multiple parameters, each parameter represents different meanings, i.e. corresponding to different features, for example, for a video title, the title may contain a parameter representing the name of the video and a parameter representing the definition of the video, and therefore the title needs to be identified by a feature rule; however, the feature rules corresponding to different websites are different, and the feature rules may also be set according to actual needs, which is not limited in the embodiment of the present application.

The first feature contained in the current title is identified 403 according to the feature rules.

It is understood that the first feature corresponds to a feature rule, and the first feature may be one feature, or may include two or more features; for example, when the feature rule is used to identify a parameter in the current title, the first feature may be a feature; when the feature rules are used to identify all parameters in the current title, the first feature may then comprise two or more features.

Specifically, if the current title is related to a series, the first feature may include only the name of the series, and the first feature may include the name of the series, the current episode number, and the video quality.

404, a policy corresponding to the first feature is obtained.

It can be understood that the first feature may be associated with the policy in advance, and the policy corresponding to the first feature may be determined according to the first feature and the association relationship between the first feature and the policy in the embodiment of the present application.

Referring to fig. 8, an embodiment of an information pushing apparatus according to the present application is shown. As shown in fig. 8, an embodiment of the present application provides an information pushing apparatus, which is applied to a terminal, and includes:

a detecting unit 501, configured to detect whether a title creation event of a preset browser occurs;

an obtaining unit 502, configured to obtain a current title of a preset browser when a tag creation event of the preset browser occurs;

a first determining unit 503, configured to determine a website feature included in the current title;

a sending unit 504, configured to send a current title to a server when a website feature is a preset website feature, so that the server obtains a policy corresponding to the current title, where the policy includes whether to push information and information content to be pushed;

a receiving unit 505, configured to receive information content sent by a server when information needs to be pushed;

a display unit 506 for displaying the information content.

In another embodiment of the apparatus for pushing information provided in the embodiment of the present application, the detecting unit 501 is configured to detect whether a process creation event of a preset browser occurs;

when a process creation event of a preset browser occurs, comparing a current title and a last title of the preset browser;

when the current title is different from the last title, the process creation event is determined as a tag creation event.

In another embodiment of the apparatus for pushing information provided in the embodiment of the present application, the detecting unit 501 is configured to detect whether a process that is not included in the cache list appears in the process list;

and when the process which is not contained in the cache list appears in the process list and the name of the process contains the identifier of the preset browser, determining that the process creation event of the preset browser appears.

In another embodiment of the apparatus for pushing information provided in the embodiment of the present application, the policy further includes a display time;

a display unit 506 for displaying the information content according to the display time.

Referring to fig. 9, a schematic diagram of another embodiment of an information pushing apparatus according to an embodiment of the present application is shown. As shown in fig. 9, an embodiment of the present application provides an information pushing apparatus, which is applied to a server, and includes:

a receiving unit 601, configured to receive a current title of a preset browser sent by a terminal, where the current title is sent by the terminal when a website feature is a preset website feature, and the website feature is included in the current title;

an obtaining unit 602, configured to obtain a policy corresponding to a current title, where the policy includes whether information needs to be pushed and information content that needs to be pushed;

a sending unit 603, configured to send the information content to the terminal when information needs to be pushed, so that the terminal displays the information content.

In another embodiment of the apparatus for pushing information provided in the embodiment of the present application, the obtaining unit 602 is configured to:

acquiring a website corresponding to a current title;

determining a characteristic rule corresponding to a website;

identifying a first feature contained in the current title according to a feature rule;

and acquiring a strategy corresponding to the first characteristic.

Next, an embodiment of the present application further provides a terminal device, as shown in fig. 10, for convenience of description, only a portion related to the embodiment of the present invention is shown, and details of the specific technology are not disclosed, please refer to the method portion of the embodiment of the present invention. The attribute information display device may be any terminal device including a mobile phone, a tablet computer, a Personal Digital Assistant (PDA), a Point of Sales (POS), a vehicle-mounted computer, and the like, taking the attribute information display device as the mobile phone as an example:

fig. 10 is a block diagram showing a partial structure of a cellular phone related to the attribute information presentation apparatus provided by the embodiment of the present invention. Referring to fig. 10, the cellular phone includes: radio Frequency (RF) circuit 1010, memory 1020, input unit 1030, display unit 1040, sensor 1050, audio circuit 1060, wireless fidelity (WiFi) module 1070, processor 1080, and power supply 10100. Those skilled in the art will appreciate that the handset configuration shown in fig. 10 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The following specifically describes each component of the mobile phone with reference to fig. 10:

RF circuit 1010 may be used for receiving and transmitting signals during information transmission and reception or during a call, and in particular, for processing downlink information of a base station after receiving the downlink information to processor 1080; in addition, the data for designing uplink is transmitted to the base station. In general, RF circuit 1010 includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, the RF circuitry 1010 may also communicate with networks and other devices via wireless communications. The wireless communication may use any communication standard or protocol, including but not limited to Global System for Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Messaging Service (SMS), and the like.

The memory 1020 can be used for storing software programs and modules, and the processor 1080 executes various functional applications and data processing of the mobile phone by operating the software programs and modules stored in the memory 1020. The memory 1020 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 1020 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The input unit 1030 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the cellular phone. Specifically, the input unit 1030 may include a touch panel 1031 and other input devices 1032. The touch panel 1031, also referred to as a touch screen, may collect touch operations by a user (e.g., operations by a user on or near the touch panel 1031 using any suitable object or accessory such as a finger, a stylus, etc.) and drive corresponding connection devices according to a preset program. Alternatively, the touch panel 1031 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 1080, and can receive and execute commands sent by the processor 1080. In addition, the touch panel 1031 may be implemented by various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. The input unit 1030 may include other input devices 1032 in addition to the touch panel 1031. In particular, other input devices 1032 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a track ball, a mouse, a joystick, or the like.

The display unit 1040 may be used to display information input by a user or information provided to the user and various menus of the cellular phone. The Display unit 1040 may include a Display panel 1041, and optionally, the Display panel 1041 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. Further, the touch panel 1031 can cover the display panel 1041, and when the touch panel 1031 detects a touch operation on or near the touch panel 1031, the touch operation is transmitted to the processor 1080 to determine the type of the touch event, and then the processor 1080 provides a corresponding visual output on the display panel 1041 according to the type of the touch event. Although in fig. 10, the touch panel 1031 and the display panel 1041 are two separate components to implement the input and output functions of the mobile phone, in some embodiments, the touch panel 1031 and the display panel 1041 may be integrated to implement the input and output functions of the mobile phone.

The handset may also include at least one sensor 1050, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1041 according to the brightness of ambient light, and the proximity sensor may turn off the display panel 1041 and/or the backlight when the mobile phone moves to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.

Audio circuitry 1060, speaker 1061, microphone 1062 may provide an audio interface between the user and the handset. The audio circuit 1060 can transmit the electrical signal converted from the received audio data to the speaker 1061, and the electrical signal is converted into a sound signal by the speaker 1061 and output; on the other hand, the microphone 1062 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1060 and converted into audio data, which is then processed by the audio data output processor 1080 and then sent to, for example, another cellular phone via the RF circuit 1010, or output to the memory 1020 for further processing.

WiFi belongs to short-distance wireless transmission technology, and the mobile phone can help the user to send and receive e-mail, browse web pages, access streaming media, etc. through the WiFi module 1070, which provides wireless broadband internet access for the user. Although fig. 10 shows the WiFi module 1070, it is understood that it does not belong to the essential constitution of the handset, and may be omitted entirely as needed within the scope not changing the essence of the invention.

The processor 1080 is a control center of the mobile phone, connects various parts of the whole mobile phone by using various interfaces and lines, and executes various functions of the mobile phone and processes data by operating or executing software programs and/or modules stored in the memory 1020 and calling data stored in the memory 1020, thereby integrally monitoring the mobile phone. Alternatively, processor 1080 may include one or more processing units; alternatively, processor 1080 may integrate an application processor, which primarily handles operating systems, user interfaces, applications, etc., and a modem processor, which primarily handles wireless communications. It is to be appreciated that the modem processor described above may not be integrated into processor 1080.

The handset also includes a power source 10100 (e.g., a battery) for powering the various components, and optionally, the power source may be logically connected to the processor 1080 via a power management system, so as to implement functions of managing charging, discharging, and power consumption via the power management system.

Although not shown, the mobile phone may further include a camera module, a bluetooth module, etc., which will not be described herein.

In the embodiment of the present invention, the processor 1080 included in the terminal device further has the function of the information pushing apparatus shown in fig. 8.

Referring to fig. 11, fig. 11 is a schematic structural diagram of a server according to an embodiment of the present invention, where the server 1100 may generate relatively large differences due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 1122 (e.g., one or more processors) and a memory 1132, and one or more storage media 1130 (e.g., one or more mass storage devices) storing an application program 1142 or data 1144. Memory 1132 and storage media 1130 may be, among other things, transient storage or persistent storage. The program stored on the storage medium 1130 may include one or more modules (not shown), each of which may include a series of instruction operations for the server. Still further, the central processor 1122 may be provided in communication with the storage medium 1130 to execute a series of instruction operations in the storage medium 1130 on the server 1100.

The server 1100 may also include one or more power supplies 1126, one or more wired or wireless network interfaces 1150, one or more input-output interfaces 1158, and/or one or more operating systems 1141, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, and so forth.

The server structure shown in fig. 11 can execute corresponding steps to realize the functions of the information pushing device shown in fig. 9.

An embodiment of the present application further provides a computer-readable storage medium, in which electronic payment instructions are stored, and when the electronic payment instructions are executed on a computer, the computer is caused to perform the steps performed by the information pushing apparatus in the methods described in the foregoing embodiments shown in fig. 8 and 9.

Also provided in the embodiments of the present application is a computer program product including electronic payment instructions, which when run on a computer, causes the computer to execute the steps performed by the information pushing apparatus in the methods described in the embodiments shown in fig. 8 and fig. 9.

An embodiment of the present application further provides an information push system, where the information push system may include a device for pushing information in the embodiment described in fig. 8 and a device for pushing information in the embodiment described in fig. 9, or the information push system may also include a terminal device in the embodiment described in fig. 10 and a server in the embodiment described in fig. 11.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

The above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. A method of information push, comprising:

detecting whether a title creation event of a preset browser occurs;

determining the website characteristics contained in the current title;

and displaying the information content.

2. The method of claim 1, wherein the detecting whether a title creation event of a preset browser occurs comprises:

detecting whether a process creation event of a preset browser occurs or not;

if the process creation event of the preset browser occurs, comparing the current title with the last title of the preset browser;

and if the current title is different from the last title, determining the process creation event as the label creation event.

3. The method of claim 2, wherein the detecting whether a process creation event of a preset browser occurs comprises:

and if a process which is not contained in the cache list appears in the process list and the name of the process contains the identifier of the preset browser, determining that a process creating event of the preset browser appears.

4. The method of claim 1, wherein the policy further comprises displaying a time;

the displaying the information content comprises: and displaying the information content according to the display time.

5. A method of information push, comprising:

6. The method of claim 5, wherein the obtaining the policy corresponding to the current title comprises:

acquiring a website corresponding to the current title;

determining a characteristic rule corresponding to the website;

and acquiring a strategy corresponding to the first characteristic.

7. An information pushing apparatus, comprising:

and the display unit is used for displaying the information content.

8. An information pushing apparatus, comprising:

9. A computer-readable storage medium comprising instructions that, when executed on a computer, cause the computer to perform the method of any of claims 1 to 6.

10. An information push system is characterized by comprising a terminal and a server;

the terminal is configured to perform the method according to any one of claims 1 to 6;

the server is configured to perform the method of any of claims 5 to 6.