CN112434232A - Internet-based product keyword advertisement putting method and system - Google Patents
Internet-based product keyword advertisement putting method and system Download PDFInfo
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Abstract
The invention discloses a product keyword advertisement putting method and a product keyword advertisement putting system based on the Internet, wherein firstly, scanning and key sentence extraction are carried out on an obtained video, an article or an image to obtain a corresponding product keyword set, and according to keyword information stored in a database, twice putting proportion division is carried out on the product keywords; then according to the advertisement format, packaging the product information and putting the advertisement in a corresponding range; then, acquiring input data on a webpage, retrieving the matching degree through the database, and tracking, recording and counting the browsing behavior of the delivered advertisements by using a threshold value method; and finally, according to the statistical result of the current data, after the browsing proportions are arranged according to a descending order, the putting proportions of the put advertisements are divided again, and the ordering is carried out according to the change result, so that the putting effect of the advertisements can be effectively ensured.
Description
Technical Field
The invention relates to the technical field of Internet, in particular to a product keyword advertisement putting method and system based on the Internet.
Background
In the related art, an advertiser may place an advertisement in an e-commerce transaction platform in order to sell a commodity or a service provided by the advertiser. In order to facilitate a customer group to search and see advertisements delivered by an advertiser or websites linked with the advertisements, an advertisement service end generates search keywords according to the delivered advertisements, and when the fact that search information matched with the generated search keywords is input by a target customer group is detected, the corresponding advertisement pages are jumped to or the corresponding website pages are jumped to achieve advertisement marketing.
Disclosure of Invention
The invention aims to provide a product keyword advertisement putting method and system based on the Internet, which can effectively ensure the putting effect of advertisements.
In order to achieve the above object, in a first aspect, the present invention provides an internet-based product keyword advertisement delivery method, including the following steps:
acquiring a corresponding product keyword set, and dividing the putting proportion based on a database;
packaging the product keyword set and carrying out corresponding advertisement putting;
tracking, recording and counting browsing behaviors based on the acquired search information;
and re-dividing the putting proportion according to the statistical result, and changing putting sequencing.
The method comprises the following steps of obtaining a corresponding product keyword set, and dividing the launching proportion based on a database, wherein the method comprises the following steps:
scanning the acquired video, article or picture, extracting key sentences, and performing word segmentation and stop word deletion according to the extracted key sentences to obtain a corresponding product keyword set.
Wherein, obtain corresponding product keyword set to put in proportion and divide based on the database, still include:
carrying out keyword retrieval on products of the same type in a database, and carrying out primary putting proportion division on the product keyword set; and then dividing a plurality of keywords in the product keyword set into a secondary delivery proportion according to the customer requirements.
Wherein, based on the obtained search information, the tracking record and statistics are carried out on the browsing behavior, which comprises the following steps:
and acquiring input data on a webpage, searching the matching degree through the database, and displaying a plurality of corresponding advertisement releases larger than a release threshold value according to the search information.
Wherein, based on the search information obtained, the tracking record and statistics are carried out to the browsing behavior, and the method further comprises the following steps:
and dividing the browsing time and the browsing times of the delivered advertisements by using a threshold value method, acquiring corresponding customer behavior information, and storing the customer behavior information in combination with the corresponding input data, wherein the customer behavior information comprises transaction intention information and view field requirement information.
The method comprises the following steps of carrying out subdivision on the putting proportion according to a statistical result, and changing putting sequencing, wherein the subdivision comprises the following steps:
and according to the statistical result of the current data, after the browsing proportions are arranged according to a descending order, the putting proportions of the put advertisements are divided again, and the ordering is carried out according to the change result.
In a second aspect, the invention provides an internet-based product keyword advertisement delivery system, and as for the first aspect, the internet-based product keyword advertisement delivery method is applied to the internet-based product keyword advertisement delivery system, and the internet-based product keyword advertisement delivery system comprises a keyword extraction and division module, an encapsulation and delivery module, a tracking and recording module and a reordering module, wherein the keyword extraction and division module, the encapsulation and delivery module, the tracking and recording module and the reordering module are sequentially connected, and the reordering module is further connected with the keyword extraction and division module;
the keyword extraction and division module is used for extracting a product keyword set according to the acquired video, article or picture, and performing two-stage proportional division by utilizing the storage record of the database and the customer requirements;
the packaging and releasing module is used for packaging the corresponding keyword set into a page advertisement according to an advertisement format and performing corresponding releasing;
the tracking recording module is used for tracking, recording and counting the browsing behavior by using a threshold value method based on the acquired search information;
and the reordering module is used for repartitioning the putting proportion according to the statistical result and changing the putting sequence.
The product keyword advertisement delivery system based on the Internet further comprises a storage updating module, and the storage updating module is connected with the reordering module and the keyword extracting and dividing module;
and the storage updating module is used for updating the database in the keyword extracting and dividing module according to the changed sorting condition and storing all records.
The invention relates to an internet-based product keyword advertisement delivery method and system, wherein the internet-based product keyword advertisement delivery system comprises a keyword extraction and division module, a packaging and delivery module, a tracking and recording module and a reordering module, firstly, scanning and extracting key sentences from obtained videos, articles or pictures to obtain a corresponding product keyword set, and dividing the product keywords in a delivery ratio for two times according to keyword information stored in a database; then according to the advertisement format, packaging the product information and putting the advertisement in a corresponding range; then, acquiring input data on a webpage, retrieving the matching degree through the database, and tracking, recording and counting the browsing behavior of the delivered advertisements by using a threshold value method; and finally, according to the statistical result of the current data, after the browsing proportions are arranged according to a descending order, the putting proportions of the put advertisements are divided again, and the ordering is carried out according to the change result, so that the putting effect of the advertisements can be effectively ensured.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic step diagram of a method for delivering internet-based product keyword advertisements according to a first embodiment of the present invention.
Fig. 2 is a schematic step diagram of a method for delivering internet-based product keyword advertisements according to a second embodiment of the present invention.
Fig. 3 is a schematic structural diagram of an internet-based product keyword advertisement delivery system provided by the present invention.
The system comprises a key word extracting and dividing module, a 2-packaging and releasing module, a 3-tracking and recording module, a 4-reordering module and a 5-storage and updating module.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.
In the description of the present invention, "a plurality" means two or more unless specifically defined otherwise.
Referring to fig. 1, a first embodiment of the present invention provides an internet-based product keyword advertisement delivery method, including the following steps:
s101, acquiring a corresponding product keyword set, and dividing the putting proportion based on a database.
Specifically, the types of original resources provided by a client are various, so that scanning and key sentence extraction need to be performed on an acquired video, article or picture, scanning is performed on the video and the image first to extract text information in the video and the image, then key sentences or key paragraphs are extracted from the text information and the article, and then the key sentences are subjected to word segmentation and stop word deletion processing to obtain a corresponding product key word set, wherein the video or the image provided by the client may not have text information, so that the image information in the video or the image needs to be artificially extracted to summarize the corresponding key sentences or extract a plurality of key words, wherein the extracted key words necessarily include types of product pairs, which is convenient to manage, so that the obtained product key word set can be clear, The meaning that the client wants to express is expressed simply.
After extracting the corresponding product keyword set, the product type to which the product belongs can be accurately known, then keyword retrieval is carried out on products of the same type in a database, namely, the corresponding keyword set under the same product type is searched, and primary putting proportion division is carried out on the product keyword set, namely, primary putting proportion division is carried out according to the number of the keywords and the correlation degree; then, according to the requirements of customers, dividing a plurality of keywords in the product keyword set into two levels of delivery proportions respectively, wherein the important emphasis is to divide the keywords into proportions according to the propaganda emphasis of the customers, so that more resources are input for propaganda of corresponding points, and the delivered advertisements can meet the effect desired by the customers.
S102, packaging the product keyword set and carrying out corresponding advertisement putting.
Specifically, the extracted product keyword set is correspondingly packaged according to the format requirements of advertisement delivery, the corresponding delivery position arrangement of the whole advertisement is carried out according to the divided primary delivery proportion, and the positions under different keyword searches are set according to the corresponding secondary delivery proportion.
And S103, tracking, recording and counting browsing behaviors based on the acquired search information.
Specifically, the input data on the webpage at the current moment is acquired by using the existing data acquisition technology, such as a web crawler technology, matching degree retrieval is performed through the database, which product type the currently acquired input data belongs to is judged, and a plurality of corresponding delivered advertisements larger than a delivery threshold are displayed in an image according to retrieval information, wherein the delivery threshold is a set matching degree threshold, that is, the matching degree according with the product type of the current user is calculated according to a plurality of retrieved corresponding types, and the matching degree according to the input data and the secondary delivery proportion of the corresponding keywords can be also made, and the remaining delivered advertisements smaller than the delivery threshold are displayed in a text manner or displayed in a descending order according to the matching degree.
Then obtaining corresponding browsing advertisement pages and browsing time and times under the current input data, dividing the browsing time and times of the delivered advertisements by using a threshold value method, calculating the browsing time corresponding to each delivered advertisement according to all the obtained browsed delivered advertisements and arranging the advertisements in a descending order, deleting the corresponding delivered advertisements smaller than the browsing threshold value, such as 15 seconds or 30 seconds, dividing the types into misreadings, and after deleting the data, effectively avoiding the data from influencing the analysis and judgment of the advertisement delivery effect, and then updating the discharge list; and simultaneously acquiring corresponding customer behavior information, wherein the customer behavior information comprises transaction intention information and view field demand information, judging whether a user needs a corresponding product or service or whether the user accords with market demand according to the customer behavior information, and storing the corresponding input data in combination, so that the advertisement putting effect can be rapidly analyzed according to the acquired input data, and the advertisement putting effect can be timely known and mastered.
And S104, re-dividing the putting proportion according to the statistical result, and changing the putting sequence.
Specifically, according to the statistical result of the current data, after the browsing proportion is arranged according to the descending order, the advertisement putting proportion of each advertisement put is re-divided, that is, according to the statistical result, the statistical result is divided into a plurality of levels, the ascending proportion of the corresponding advertisement put is calculated correspondingly to the divided levels, then the advertisement putting proportion is re-calculated, and the ranking is performed according to the change result, that is, after the ascending proportion is added to the original advertisement putting proportion, the advertisement putting proportion is updated, and the advertisement putting proportion is arranged according to the descending order, so that the next updating and advertisement putting recommendation are facilitated, and the advertisement putting effect is ensured.
Referring to fig. 2, a second embodiment of the present invention provides an internet-based product keyword advertisement delivery method, which is applied to an internet-based product keyword advertisement delivery system, and includes the following steps:
the content described in the embodiments of S201 to S204 is the same as the content of the embodiments of S101 to S104 provided in the first embodiment, and the details are not repeated here.
And S205, updating the database according to the changed putting sequence, and storing all data.
Specifically, according to the corresponding product keyword set with the changed delivery ratio, the original database is updated integrally, the newly added product keyword set is stored in the database, the format and the publicity points of the delivered advertisements can be changed adaptively according to market demands, and the corresponding secondary delivery ratio parameters of each keyword in the corresponding product keyword set are preferred.
Referring to fig. 3, the present invention provides an internet-based product keyword advertisement delivery system, and as for the first aspect, the internet-based product keyword advertisement delivery method is applied to an internet-based product keyword advertisement delivery system, the internet-based product keyword advertisement delivery system includes a keyword extraction and division module 1, an encapsulation and delivery module 2, a tracking and recording module 3, and a reordering module 4, the keyword extraction and division module 1, the encapsulation and delivery module 2, the tracking and recording module 3, and the reordering module 4 are sequentially connected, and the reordering module 4 is further connected to the keyword extraction and division module 1;
the keyword extraction and division module 1 is used for extracting a product keyword set according to the acquired video, article or picture, and performing two-stage proportional division by utilizing the storage records of a database and customer requirements;
the packaging and releasing module 2 is used for packaging the corresponding keyword set into a page advertisement according to an advertisement format and performing corresponding releasing;
the tracking recording module 3 is used for tracking, recording and counting browsing behaviors by using a threshold value method based on the acquired search information;
and the reordering module 4 is used for repartitioning the putting proportion according to the statistical result and changing the putting sequence.
In this embodiment, firstly, the keyword extraction and division module 1 is provided to scan and extract key sentences from the acquired video, article or picture to obtain a corresponding product keyword set, and according to the keyword information stored in the database, the product keywords are divided into two delivery proportions, that is, the keywords of the same type of products in the database are searched, that is, the corresponding keyword set of the same product type is searched, and the product keyword set is divided into one delivery proportion, that is, the one delivery proportion is divided according to the number of the keywords and the correlation; secondly, dividing a plurality of keywords in the product keyword set into a secondary delivery proportion according to the requirements of customers, wherein the important emphasis is to divide the ratio according to the propaganda emphasis of the customers, so that more resources are delivered to carry out propaganda of corresponding points, and delivered advertisements can meet the effect desired by the customers; then, according to the advertisement format, the packaging and delivering module 2 is used for packaging the product information and delivering the advertisement in a corresponding range; then, the tracking recording module 3 is used for acquiring input data on a webpage, matching degree retrieval is carried out through the database, and tracking recording and statistics are carried out on the browsing behavior of the delivered advertisements by using a threshold value method; and finally, according to the statistical result of the current data, after the browsing proportions are arranged according to a descending order, the putting proportions of the put advertisements are divided again, and the ordering is carried out according to the change result, so that the putting effect of the advertisements can be effectively ensured.
Further, the internet-based product keyword advertisement delivery system further comprises a storage updating module 5, wherein the storage updating module 5 is connected with the reordering module 4 and the keyword extraction and division module 1;
and the storage updating module 5 is configured to update the database in the keyword extraction and division module 1 according to the changed sorting condition, and store all records.
In this embodiment, the storage updating module 5 is used to update the original database as a whole according to the corresponding product keyword set with the changed delivery ratio, and simultaneously store the newly added product keyword set in the database, so as to adaptively change the format and the advertisement delivery points of the delivered advertisements according to the market demand, and meanwhile, to better favor the corresponding secondary delivery ratio parameter of each keyword in the corresponding product keyword set, thereby further increasing the delivery effect of the advertisements.
The invention relates to an internet-based product keyword advertisement delivery method and system, wherein the internet-based product keyword advertisement delivery system comprises a keyword extraction and division module 1, a packaging and delivery module 2, a tracking and recording module 3 and a reordering module 4, firstly, scanning and extracting key sentences from obtained videos, articles or pictures to obtain a corresponding product keyword set, and dividing the product keywords in a delivery ratio for two times according to keyword information stored in a database; then according to the advertisement format, packaging the product information and putting the advertisement in a corresponding range; then, acquiring input data on a webpage, retrieving the matching degree through the database, and tracking, recording and counting the browsing behavior of the delivered advertisements by using a threshold value method; and finally, according to the statistical result of the current data, after the browsing proportions are arranged according to a descending order, the putting proportions of the put advertisements are divided again, and the ordering is carried out according to the change result, so that the putting effect of the advertisements can be effectively ensured.
While the invention has been described with reference to a preferred embodiment, it will be understood by those skilled in the art that various changes in form and detail may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (8)
1. An internet-based product keyword advertisement putting method is characterized by comprising the following steps:
acquiring a corresponding product keyword set, and dividing the putting proportion based on a database;
packaging the product keyword set and carrying out corresponding advertisement putting;
tracking, recording and counting browsing behaviors based on the acquired search information;
and re-dividing the putting proportion according to the statistical result, and changing putting sequencing.
2. The internet-based product keyword advertisement delivery method of claim 1, wherein obtaining the corresponding product keyword set and dividing the delivery ratio based on the database comprises:
scanning the acquired video, article or picture, extracting key sentences, and performing word segmentation and stop word deletion according to the extracted key sentences to obtain a corresponding product keyword set.
3. The internet-based product keyword advertisement delivery method of claim 2, wherein the corresponding product keyword set is obtained, and delivery ratio division is performed based on a database, further comprising:
carrying out keyword retrieval on products of the same type in a database, and carrying out primary putting proportion division on the product keyword set; and then dividing a plurality of keywords in the product keyword set into a secondary delivery proportion according to the customer requirements.
4. The internet-based product keyword advertisement delivery method of claim 1, wherein tracking, recording and counting browsing behaviors based on the acquired search information comprises:
and acquiring input data on a webpage, searching the matching degree through the database, and displaying a plurality of corresponding advertisement releases larger than a release threshold value according to the search information.
5. The internet-based product keyword advertisement delivery method of claim 4, wherein the browsing behavior is tracked, recorded and counted based on the obtained search information, further comprising:
and dividing the browsing time and the browsing times of the delivered advertisements by using a threshold value method, acquiring corresponding customer behavior information, and storing the customer behavior information in combination with the corresponding input data, wherein the customer behavior information comprises transaction intention information and view field requirement information.
6. The internet-based product keyword advertisement delivery method of claim 5, wherein the repartitioning of the delivery ratio and the altering of the delivery order according to the statistical results comprises:
and according to the statistical result of the current data, after the browsing proportions are arranged according to a descending order, the putting proportions of the put advertisements are divided again, and the ordering is carried out according to the change result.
7. An internet-based product keyword advertisement delivery system, an internet-based product keyword advertisement delivery method according to any one of claims 1 to 6 being applied to an internet-based product keyword advertisement delivery system,
the product keyword advertisement delivery system based on the Internet comprises a keyword extraction and division module, an encapsulation and delivery module, a tracking and recording module and a reordering module, wherein the keyword extraction and division module, the encapsulation and delivery module, the tracking and recording module and the reordering module are sequentially connected, and the reordering module is also connected with the keyword extraction and division module;
the keyword extraction and division module is used for extracting a product keyword set according to the acquired video, article or picture, and performing two-stage proportional division by utilizing the storage record of the database and the customer requirements;
the packaging and releasing module is used for packaging the corresponding keyword set into a page advertisement according to an advertisement format and performing corresponding releasing;
the tracking recording module is used for tracking, recording and counting the browsing behavior by using a threshold value method based on the acquired search information;
and the reordering module is used for repartitioning the putting proportion according to the statistical result and changing the putting sequence.
8. The Internet-based product keyword advertisement delivery system of claim 7,
the product keyword advertisement delivery system based on the Internet further comprises a storage updating module, and the storage updating module is connected with the reordering module and the keyword extracting and dividing module;
and the storage updating module is used for updating the database in the keyword extracting and dividing module according to the changed sorting condition and storing all records.
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112907301A (en) * | 2021-03-29 | 2021-06-04 | 哈尔滨工业大学 | Bi-LSTM-CRF model-based content-related advertisement delivery method and system |
| CN115994799A (en) * | 2023-03-22 | 2023-04-21 | 环球数科集团有限公司 | Advertisement content generation system based on AIGC |
| CN116503108A (en) * | 2023-06-27 | 2023-07-28 | 江西时刻互动科技股份有限公司 | CID advertisement distributed delivery method, device and system |
| CN117350792A (en) * | 2023-12-06 | 2024-01-05 | 南京智慧交通信息股份有限公司 | Adaptive advertisement putting method and system based on multitask learning |
| CN117408750A (en) * | 2023-12-12 | 2024-01-16 | 广州宇中网络科技有限公司 | Network advertisement delivery method based on big data analysis |
| CN117708434A (en) * | 2024-01-09 | 2024-03-15 | 青岛睿哲信息技术有限公司 | Keyword-based user recommendation browsing content generation method |
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- 2020-11-25 CN CN202011336729.8A patent/CN112434232A/en active Pending
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112907301A (en) * | 2021-03-29 | 2021-06-04 | 哈尔滨工业大学 | Bi-LSTM-CRF model-based content-related advertisement delivery method and system |
| CN115994799A (en) * | 2023-03-22 | 2023-04-21 | 环球数科集团有限公司 | Advertisement content generation system based on AIGC |
| CN115994799B (en) * | 2023-03-22 | 2023-06-02 | 环球数科集团有限公司 | An AIGC-based Advertisement Content Generation System |
| CN116503108A (en) * | 2023-06-27 | 2023-07-28 | 江西时刻互动科技股份有限公司 | CID advertisement distributed delivery method, device and system |
| CN117350792A (en) * | 2023-12-06 | 2024-01-05 | 南京智慧交通信息股份有限公司 | Adaptive advertisement putting method and system based on multitask learning |
| CN117350792B (en) * | 2023-12-06 | 2024-03-08 | 南京智慧交通信息股份有限公司 | Adaptive advertisement putting method and system based on multitask learning |
| CN117408750A (en) * | 2023-12-12 | 2024-01-16 | 广州宇中网络科技有限公司 | Network advertisement delivery method based on big data analysis |
| CN117408750B (en) * | 2023-12-12 | 2024-03-19 | 广州宇中网络科技有限公司 | Network advertisement delivery method based on big data analysis |
| CN117708434A (en) * | 2024-01-09 | 2024-03-15 | 青岛睿哲信息技术有限公司 | Keyword-based user recommendation browsing content generation method |
| CN117708434B (en) * | 2024-01-09 | 2024-06-28 | 青岛睿哲信息技术有限公司 | Keyword-based user recommendation browsing content generation method |
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