CN112418999A

CN112418999A - Information interaction method and device, readable storage medium and electronic equipment

Info

Publication number: CN112418999A
Application number: CN202011401008.0A
Authority: CN
Inventors: 李思锦; 章翠华
Original assignee: Rajax Network Technology Co Ltd
Current assignee: Rajax Network Technology Co Ltd
Priority date: 2020-12-02
Filing date: 2020-12-02
Publication date: 2021-02-26

Abstract

The embodiment of the invention discloses an information interaction method, an information interaction device, a readable storage medium and electronic equipment. According to the embodiment of the invention, the first recommendation information is determined according to the user information and the page information, and the recommendation information is displayed on the page through the recommendation control, so that the user can simultaneously obtain a plurality of objects determined based on different recommendation modes, the pertinence of commodity display can be improved, and the shopping efficiency of the user is improved. Meanwhile, the recommendation module can be repeatedly used for displaying different recommendation information, so that the method has the advantages of high flexibility and wide applicability, and the efficiency of technology development can be improved.

Description

Information interaction method and device, readable storage medium and electronic equipment

Technical Field

The invention relates to the field of information processing, in particular to an information interaction method, an information interaction device, a readable storage medium and electronic equipment.

Background

With the progress of science and technology, the life style of people is changed, for example, the rapid development of internet shopping makes the life of people more convenient. The internet shopping is mainly characterized in that an internet shopping platform displays purchasing links of a plurality of commodities at a target terminal used by a user through a server and a network, the user selects the target commodity at the target terminal, and payment is carried out through the internet shopping platform.

However, the existing human-computer interaction method for commodity display still needs to be perfected.

Disclosure of Invention

In view of this, embodiments of the present invention provide an information interaction method and apparatus, a readable storage medium, and an electronic device, in which a recommendation control is displayed on a target terminal, and the recommendation control includes content related to user information of a user, so as to improve pertinence of commodity display.

In a first aspect, an embodiment of the present invention provides an information interaction method, where the method includes:

sending a page request; receiving and displaying page information, wherein the page information comprises a plurality of object information; receiving first recommendation information, wherein the first recommendation information is determined according to user information of a current user and/or the page information; and displaying the first recommendation information through a recommendation control, wherein the recommendation control is arranged above the page in a floating mode.

Preferably, the presenting of the first recommendation information through the recommendation control includes: responding to the situation that the page display time reaches a first time and/or the displayed page content reaches a preset position, and displaying first recommendation information through a recommendation control; the first duration and/or the predetermined position are/is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the method further comprises: in response to that the display time of the recommended control reaches a second duration and/or an operation instruction is received, hiding the recommended control; and the second time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the method further comprises: receiving second recommendation information, wherein the second recommendation information is determined according to the user information of the current user and/or the page information; responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control; and the third time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the method further comprises: sending the page display duration and/or the displayed page content; the displaying of the first recommendation information through the recommendation control comprises: and in response to receiving the display instruction, displaying the first recommendation information through the recommendation control.

Preferably, the method further comprises: sending page change information and/or sending the display duration of the recommended control; the page change information is determined according to an operation instruction; and in response to receiving a hide instruction, hiding the recommendation control.

Preferably, the method further comprises: and responding to the received second recommendation information, and displaying the second recommendation information through the recommendation control.

Preferably, the first recommendation information and the second recommendation information respectively include at least one of offer object information, target entity information, or coupon information.

In a second aspect, an embodiment of the present invention provides an information interaction method, where the method includes: responding to a page request of a target terminal, and acquiring user information of a target user; determining page information according to the user information, wherein the page information comprises a plurality of object information; sending the page information; determining first recommendation information according to the user information and the page information; and sending the first recommendation information.

Preferably, the method further comprises: receiving page display duration and/or displayed page content; and sending a display instruction in response to the page display time reaching the first time length and/or the displayed page content reaching a predetermined position; the first duration and the preset position are predetermined according to the user information and/or the page information and/or preset configuration items.

Preferably, the method further comprises: receiving page change information; and sending a hide instruction in response to receiving the page change information.

Preferably, the method further comprises: receiving the display duration of the recommended control; responding to the display time of the recommended control reaching a second duration, and sending a hiding instruction; and the second time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the method further comprises: determining second recommendation information according to the user information and the page information; responding to the recommendation control hiding time reaching a third duration, and sending the second recommendation information; and the third time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the user information includes order information and browsing information; the page information comprises category information; determining first recommendation information according to the user information and the page information comprises: and determining first recommendation information according to the order information, the browsing information and the category information.

In a third aspect, an embodiment of the present invention provides an information interaction method, where the method includes: sending a page request; receiving and displaying page information, wherein the page information comprises a plurality of object information; in response to receiving first operation behavior information of a user on a current page, displaying first recommendation information through a recommendation control, wherein the recommendation control floats above the page; and hiding or partially hiding the recommendation control in response to receiving second operation behavior information of the user on the current page and/or not receiving third operation behavior information of the user on the recommendation control.

Preferably, the first operation behavior information includes: the user moves or clicks on the page to bring the page presentation time to a first duration and/or the presented page content to a first predetermined position.

Preferably, the second operation behavior information includes: and the user moves or clicks the page to enable the recommendation control to show the time for the second duration and/or the displayed page changes.

Preferably, the third operation behavior information includes: and clicking the first recommendation information by the user within a second time length after the recommendation control is displayed.

Preferably, the method further comprises: receiving second recommendation information, wherein the second recommendation information is determined according to the user information of the current user and/or the page information; responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control; and the third duration and the preset position are predetermined according to the user information and/or the page information and/or a preset configuration item.

In a fourth aspect, an embodiment of the present invention provides an information interaction apparatus, where the apparatus includes: a first page request unit for sending a page request; the first page display unit is used for receiving and displaying page information, and the page information comprises a plurality of object information; the first recommendation information receiving unit is used for receiving first recommendation information, and the first recommendation information is determined according to the user information of the current user and the page information; and the first recommendation information display unit is used for displaying the first recommendation information through a recommendation control, and the recommendation control is floated above the page.

Preferably, the first recommendation information presentation unit includes: the first display subunit is used for responding to the situation that the page display time reaches a first time and/or the displayed page content reaches a preset position, and displaying first recommendation information through the recommendation control; the first duration and the preset position are predetermined according to the user information and/or the page information and/or preset configuration items.

Preferably, the apparatus further comprises: the first hiding unit is used for responding to the fact that the display time of the recommended control reaches a second duration and/or an operation instruction is received, and hiding the recommended control; and the second time length is predetermined according to the attribute information, the user information and/or the page information and/or a preset configuration item.

Preferably, the apparatus further comprises: the second recommendation information receiving unit is used for receiving second recommendation information, and the second recommendation information is determined according to the user information of the current user and/or the page information; the first display unit is used for responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control; and the third time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the apparatus further comprises: the first information sending unit is used for sending the page display duration and/or the displayed page content; the first recommendation information presentation unit includes:

and the second display subunit is used for responding to the received display instruction and displaying the first recommendation information through the recommendation control.

Preferably, the apparatus further comprises: the second information sending unit is used for sending page change information and/or sending the display duration of the recommended control; the page change information is determined according to an operation instruction; the second hiding unit is used for hiding the recommendation control in response to receiving a hiding instruction; and the second time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the apparatus further comprises: and the second display unit responds to the received second recommendation information and displays the second recommendation information through the recommendation control.

In a fifth aspect, an embodiment of the present invention provides an information interaction apparatus, where the apparatus includes:

the user information acquisition unit is used for responding to a page request of the target terminal and acquiring the user information of the target user; the page information determining unit is used for determining page information according to the user information, wherein the page information comprises a plurality of object information; the page information sending unit is used for sending the page information; the first recommendation information determining unit is used for determining first recommendation information according to the user information and the page information; and a first recommendation information sending unit, configured to send the first recommendation information.

Preferably, the apparatus further comprises: the first information receiving unit is used for receiving the page display duration and/or the displayed page content; the display instruction sending unit is used for responding to the situation that the page display time reaches a first time and/or the displayed page content reaches a preset position and sending a display instruction; the first duration and the preset position are predetermined according to the user information and/or the page information and/or preset configuration items.

Preferably, the apparatus further comprises: the second information receiving unit is used for receiving page change information; and a first hiding instruction sending unit for sending a hiding instruction in response to receiving the page change information.

Preferably, the apparatus further comprises: the third information receiving unit is used for receiving the display duration of the recommended control; the second hiding instruction sending unit is used for responding to the fact that the display time of the recommended control reaches a second duration and sending a hiding instruction; and the second time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the apparatus further comprises: the second recommendation information determining unit is used for determining second recommendation information according to the user information and the page information; the second recommendation information sending unit is used for responding to the recommendation control hiding time reaching a third duration and sending the second recommendation information; and the third time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

Preferably, the user information includes order information and browsing information; the page information comprises category information; the first recommendation information determination unit includes: and the first recommendation information determining subunit is used for determining the first recommendation information according to the order information, the browsing information and the category information.

In a sixth aspect, an embodiment of the present invention provides an information interaction apparatus, where the apparatus includes: the second page request unit is used for sending a page request; the second page display unit is used for receiving and displaying page information, and the page information comprises a plurality of object information; the recommendation control display unit is used for responding to the received first operation behavior information of the user on the current page, displaying the first recommendation information through a recommendation control, and enabling the recommendation control to float above the page; and the hiding unit is used for hiding or partially hiding the recommendation control in response to receiving second operation behavior information of the user on the current page and/or not receiving third operation behavior information of the user on the recommendation control.

Preferably, the apparatus further comprises: the second recommendation information receiving unit is used for receiving second recommendation information, and the second recommendation information is determined according to the user information of the current user and/or the page information; the third display unit is used for responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control; and the third duration and the preset position are predetermined according to the user information and/or the page information and/or a preset configuration item.

In a seventh aspect, an embodiment of the present invention provides a computer-readable storage medium on which computer program instructions are stored, the computer program instructions, when executed by a processor, implementing the method according to any one of the first and second aspects.

In an eighth aspect, an embodiment of the present invention provides an electronic device, including a memory and a processor, the memory being configured to store one or more computer program instructions, wherein the one or more computer program instructions are executed by the processor to implement the method according to any one of the first and second aspects.

According to the embodiment of the invention, the first recommendation information is determined according to the user information and the page information, and the recommendation information is displayed on the page through the recommendation control, so that the user can simultaneously obtain a plurality of objects determined based on different recommendation modes, the pertinence of commodity display can be improved, and the shopping efficiency of the user is improved. Meanwhile, the recommendation module can be repeatedly used for displaying different recommendation information, so that the method has the advantages of high flexibility and wide applicability, and the efficiency of technology development can be improved.

Drawings

The above and other objects, features and advantages of the present invention will become more apparent from the following description of the embodiments of the present invention with reference to the accompanying drawings, in which:

FIG. 1 is a schematic diagram of an information interaction system of an embodiment of the present invention;

FIG. 2 is a flow diagram of an information interaction method according to an embodiment of the present invention;

FIG. 3 is a flow diagram of an information interaction method according to an embodiment of the invention;

FIG. 4 is a flow diagram of an information interaction method according to an embodiment of the invention;

FIG. 5 is a schematic diagram of information interaction of an information interaction method according to an embodiment of the present invention;

6-8 are interface diagrams of a user terminal of an information interaction method according to an embodiment of the invention;

FIG. 9 is a diagram illustrating information interaction of a first implementation of a method of information interaction according to an embodiment of the present invention;

FIG. 10 is a diagram illustrating information interaction of a second implementation of the information interaction method according to an embodiment of the present invention;

FIGS. 11-12 are schematic interface diagrams of a user terminal of an information interaction method according to an embodiment of the present invention;

13-14 are schematic diagrams of a recommendation control of an embodiment of the present invention;

FIG. 15 is a schematic diagram of an apparatus for information interaction according to an embodiment of the present invention;

FIG. 16 is a schematic diagram of an apparatus for information interaction according to an embodiment of the present invention;

FIG. 17 is a schematic diagram of an apparatus for information interaction according to an embodiment of the present invention;

fig. 18 is a schematic view of an electronic device of an embodiment of the invention.

Detailed Description

The present invention will be described below based on examples, but the present invention is not limited to only these examples. In the following detailed description of the present invention, certain specific details are set forth. It will be apparent to one skilled in the art that the present invention may be practiced without these specific details. Well-known methods, procedures, components and circuits have not been described in detail so as not to obscure the present invention.

Further, those of ordinary skill in the art will appreciate that the drawings provided herein are for illustrative purposes and are not necessarily drawn to scale.

Unless the context clearly requires otherwise, throughout this application, the words "comprise", "comprising", and the like are to be construed in an inclusive sense as opposed to an exclusive or exhaustive sense; that is, what is meant is "including, but not limited to".

In the description of the present application, it is to be understood that the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. In addition, in the description of the present invention, "a plurality" means two or more unless otherwise specified.

In the embodiment of the present invention, the user ordering at the takeaway platform is taken as an example for explanation. The object in the embodiment of the invention can be a commodity provided by a take-out platform, such as dishes, drinks, flowers and the like. The entity in the embodiment of the invention can be a merchant or a shop for providing commodities. It should be understood that, in other alternative implementations, the solution of the embodiment of the present invention may also be applied to different sales platforms such as an online supermarket.

In the process that a user browses the shopping of the take-out platform through the target terminal, the displayed object has insufficient pertinence, and the user needs to spend a long time for screening to obtain the desired commodity, so that the user experience is reduced. Which in turn may lead to user churn. In view of this, embodiments of the present invention provide an information interaction method, in which recommendation information is displayed through a recommendation control on an interface displaying a conventional object, and the recommendation information is formed based on a different recommendation policy with respect to an object on the interface, so that commodities can be recommended to a user from multiple angles, shopping efficiency of the user can be improved, and user experience can be improved.

It should be understood that the "target object" in the embodiment of the present invention is a hot-sold commodity, that is, a commodity with a high sales volume in a predetermined time period. In the embodiment of the present invention, the "target entity" is a merchant who has hot sales, that is, a merchant with a high sales amount in a predetermined time period.

Fig. 1 is a schematic diagram of an information interaction system according to an embodiment of the present invention. As shown in fig. 1, the information interaction system according to the embodiment of the present invention includes at least one user terminal 1 and at least one server 2.

The user terminal 1 is used for displaying page information and displaying recommendation information through a recommendation control. The server 2 is used for determining page information and recommendation information according to the page request. The network is used to provide a communication link between the user terminal 1 and the server 2. The network may include various connection types, such as wired or wireless links, and so forth. A user may interact with a server through a network using the user terminal 1 to access various services. The user terminal 1 may be various electronic devices including, but not limited to, a smart phone, a tablet computer, an e-reader, a smart watch, and the like.

It should be understood that the number of the mobile terminals, the networks and the servers in the embodiment may be adaptively adjusted according to actual needs.

The following description takes the example of the user terminal displaying the page information and the recommendation information through the recommendation control as an example. Fig. 2 is a flowchart of an information interaction method according to an embodiment of the present invention. As shown in fig. 2, the information interaction method includes:

step S201, a page request is sent.

Specifically, the user terminal sends a page request to the server. The user can obtain the page information through a browser or an APP installed in the user terminal. The page can be a webpage, an APP page or an applet page.

In an optional implementation manner, the user terminal may send a page request in response to an operation instruction such as a user clicking a control in the APP, so as to request to operate page information corresponding to the control. The operation controls can correspond to different categories, such as "take the lunch tea" or "lunch" and the like. In this embodiment, the user may click on the "afternoon tea" control to request page information related to afternoon tea.

In another alternative implementation manner, the user terminal may also search for a term according to an input of the user and send a page request including the search term to request page information related to the search term. In this embodiment, page information related to milk tea may be requested using "milk tea" as a keyword.

Step S202, receiving and displaying page information. The page information includes a plurality of object information.

In an alternative implementation, a plurality of objects are presented with a high degree of matching from low to high.

In another alternative implementation, multiple entities are presented with matching degrees from high to low. And simultaneously showing the information of the object provided by the entity with the entity.

Step S203, receiving the first recommendation information.

The user terminal receives first recommendation information, and the first recommendation information is determined by the server according to the user information.

In an alternative implementation manner, the first recommendation information may screen out an object being presented on the current page. For example, an object a, an object B, and an object C are shown in the current page, and the object a, the object B, and the object C are excluded from the determined recommendation information.

And step S204, displaying the first recommendation information through the recommendation control. The recommendation control floats above the page.

And the first recommendation information is determined according to the user information of the current user and the page information.

Specifically, there may be multiple implementations of presenting the first recommendation information through the recommendation control. In an optional implementation manner, the server may determine, according to the received information, a display start time, a display duration, and the like of the recommended control. In another alternative implementation, the server may decide on its own how to expose the recommendation control.

Fig. 3 is a flowchart of an information interaction method according to an embodiment of the present invention. As shown in fig. 3, the information interaction method includes:

step S301, a page request is sent.

Step S302, receiving and displaying page information, wherein the page information comprises a plurality of object information.

Step S303, responding to the received first operation behavior information of the user on the current page, displaying the first recommendation information through a recommendation control, wherein the recommendation control floats above the page.

Specifically, the first operation behavior information includes that the user moves or clicks the page to enable the page display time to reach a first duration and/or the displayed page content to reach a first preset position.

The initial page of the user terminal can only display part of page information, and the page is changed through the operation behavior of the user so as to display the object which is not displayed in the current page.

When the user terminal is a smartphone, the operation behavior of the user may be to manipulate the touch screen through various gestures, including sliding up or down, and the like. When the user terminal is a computer, the operation behavior of the user can be the operation and control of external devices such as a mouse or a keyboard.

In this embodiment, the first operation behavior information is specifically that the user controls the user terminal to enable the page display time to reach a first duration, or the user controls the user terminal to enable the content displayed on the page to reach a first predetermined position.

The first predetermined position may be an nth object in the page, and a value of N may be predetermined according to the user information and/or the page information and/or the preset configuration item.

The first time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

In this embodiment, the first operation behavior information is specifically that the user slides the terminal interface through 20 merchants or browses for 2 min.

Step S304, in response to receiving the second operation behavior information of the user on the current page and/or not receiving the third operation behavior information of the user on the recommendation control, hiding or partially hiding the recommendation control.

In this embodiment, the second operation behavior information is specifically that the user controls the user terminal to enable the display time of the recommendation control to reach the second duration, or the user controls the user terminal to enable the content displayed on the page to reach the second predetermined position. The second predetermined position is a position that is spaced from the page at which the recommendation control began to be presented by a predetermined number of objects. The predetermined number is predetermined according to the user information and/or the page information and/or a preset configuration item.

The second time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

And the first recommendation information is determined according to the user information and/or the page information of the current user.

In this embodiment, the second operation behavior information is specifically that after the recommendation control is displayed, the user slides the terminal interface through 20 merchants or browses the terminal interface for 1 min.

The third operation behavior information comprises that the user clicks the first recommendation information within a second time length after the recommendation control is displayed.

The partially hidden recommendation control may be to hide a portion of the recommendation control or to zoom out the recommendation control.

In an optional implementation, the method further includes:

step S305, receiving second recommendation information, wherein the second recommendation information is determined according to the user information and/or the page information of the current user.

Step S306, responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control.

And the third duration and the preset position are predetermined according to the user information and/or the page information and/or a preset configuration item.

The following description takes an example in which the server determines the page information and the recommendation information according to the page request.

Fig. 4 is a flowchart of an information interaction method according to an embodiment of the present invention. As shown in fig. 4, the information interaction method according to the embodiment of the present invention includes:

step S401, responding to the page request of the target terminal, and acquiring the user information of the target user.

Specifically, the server acquires the user information of the target user according to the page request sent by the user terminal. In an alternative implementation, the page request includes a user ID. The user ID is an identifier configured by the server for each registered user to distinguish the user, and the user ID includes, but is not limited to, a user name or a user mobile phone number.

In an alternative implementation manner, the user information of the target user includes user registration information, attribute information, historical/current behavior information, and the like. The attribute information may include purchasing preference information, and the historical/current behavior information includes browsing information and order information.

Step S402, determining page information according to the user information. Wherein the page information includes a plurality of object information.

Specifically, the server determines page information according to user information of the target user.

In an optional implementation manner, the matching degree of the plurality of objects and the user information of the target user may be calculated through a mathematical model, and the page information displayed at the target terminal is determined according to the matching degree. The mathematical model is obtained by pre-training by taking user information of a target user as training data.

In another optional implementation manner, the matching degree of the plurality of entities and the user information of the target user may be calculated through a mathematical model, and the page information displayed at the target terminal is determined according to the matching degree.

And step S403, transmitting the page information.

Specifically, the server transmits page information to the target terminal.

Step S404, determining first recommendation information according to the user information and the page information.

Specifically, the server determines first recommendation information according to the user information and the page information. Specifically, the first recommendation information may be at least one of offer object information, target entity information, or coupon information.

In an alternative implementation, the first recommendation information is determined according to the user information. Specifically, which of the coupon object information, the target entity information, or the coupon information has a higher conversion rate may be determined according to the historical order of the user. I.e. the probability of determining which recommended object the user purchases is high. And taking the recommendation information with the highest purchase probability of the user as the first recommendation information to recommend preferentially. Specifically, the conversion rate of each piece of recommendation information can be determined according to a pre-trained mathematical prediction model.

Specifically, the user information includes order information and browsing information. The page information includes time information and category information. Determining first recommendation information according to the user information and the page information comprises: and determining first recommendation information according to the order information, the browsing information, the time information and the category information. And training the prediction model by using the order information, the browsing information, the time information and the category information as training data. And inputting the category information into a prediction model to obtain first recommendation information.

In this embodiment, the number of times of purchasing the benefit object in the user history order is more, and the conversion rate of the benefit object information is determined to be the highest through prediction. The preferential object information with the highest relevance to the current page may be determined as the first recommendation information.

In an alternative implementation, the second recommendation information may be determined at the same time as the first recommendation information.

In other optional implementation manners, the second recommendation information, the third recommendation information and the fourth recommendation information are determined at the same time when the first recommendation information is determined. Specifically, the coupon information, the target object information, the target entity information, or the coupon information may be sequentially determined as the first recommendation information, the second recommendation information, the third recommendation information, and the fourth recommendation information according to a ranking of the conversion rate from high to low. The first recommendation information, the second recommendation information, the third recommendation information and the fourth recommendation information are used for being displayed in the recommendation control in sequence.

The target entity information, the target object information and the preferential object information can be determined by the following methods:

and the server acquires the object or the category to which the entity belongs according to the page information, and determines a target entity ranking, a target object ranking and a preferential object ranking according to the category. And taking the first few entities in the target entity row as target entity information. In this embodiment, the target entity information may include the first three entities in the target entity rank. And taking a plurality of objects ranked at the top in the target object ranking as target object information. The target object information may include the first three objects in the target object ranking. Preferential ranking of objects or entities can be determined according to categories, and the preferential ranking can be sorting of similar category objects according to preferential amount or preferential proportion. In this embodiment, the first three objects in the preference ranking may be used as preference object information.

The coupon information can be a platform red package or a merchant red package. The coupon information may be determined based on user information. Specifically, the coupon information may be determined according to a case where the coupon is used in the user's historical order.

In other alternative implementations, the first recommendation information may also be an object determined based on other recommendation strategies, and for example, the first recommendation information may be determined according to multiple dimensions such as sales volume, conversion rate, delivery cost, and delivery duration of the object. Specifically, the mathematical model may be trained in advance to determine that the object included in the first recommendation information has a higher conversion rate.

In the embodiment, different recommendation information is determined from multiple dimensions according to the user information and the page information, so that the user can acquire objects of multiple dimensions, and the shopping efficiency of the user is improved.

Step S405, sending the first recommendation information.

Specifically, the server sends first recommendation information to the user terminal.

Fig. 5 is an information interaction diagram of an information interaction method according to an embodiment of the present invention. As shown in fig. 5, the information interaction method according to the embodiment of the present invention includes:

step S501, a page request is sent.

Step S502, user information of the target user is obtained.

In step S503, page information is determined.

Step S504, page information is sent.

And step S505, displaying the page information.

Step S506, determining the first recommendation information.

Step S507, the first recommendation information is sent.

And step S508, displaying the first recommendation information through the recommendation control.

Fig. 6-8 are schematic interface diagrams of a user terminal of an information interaction method according to an embodiment of the present invention. In this embodiment, the user terminal is described by taking a mobile phone with a touch screen as an example.

As shown in fig. 6, when the user clicks on the APP of the takeaway platform, a plurality of categories and search areas are displayed on the user terminal. In the present embodiment, "first category", "second category", "third category", "fourth category", "fifth category" and "sixth category" may be "afternoon tea", "lunch", "fruit", "flower", "fried chicken", and "hamburger", respectively. Each category may correspond to the same or similar class of objects or entities, for example, afternoon tea corresponds to objects including milk tea or cake, etc. The "first category information", "second category information", "third category information", "fourth category information", "fifth category information", and "sixth category information" may include related picture information or text information, and the like.

In an alternative implementation, the user may enter a keyword in the search box and request a page related to the keyword from the server by clicking a "search" button. The keyword may be a name of an object or a name of an entity.

In another alternative implementation, the user may click on a button of a category to request pages from the server that are related to that category. In this embodiment, the user may click on the first category to obtain page information related to afternoon tea.

As shown in fig. 7, the related page information is acquired according to a request of the user terminal. The page information is determined by the server according to the user information and the category information. A page including information of a plurality of entities is presented in a user terminal. Each entity information may include one or more of entity identification, object information provided by the entity, location of the entity, preference information of the entity, distance information, delivery cost, delivery duration, and the like.

In this embodiment, the user terminal displays entity information including entity 1, entity 2, entity 3, and entity 4. Entity 1, entity 2, entity 3, entity 4 all provide afternoon tea related objects. The entity information comprises a plurality of object information provided by the entity, and the object information comprises an object identifier and an object price.

As shown in fig. 8, in an alternative implementation, the user terminal responds to the user terminal presentation entity M3 by floatingly presenting the recommendation control a on top of the page. And showing the first recommendation information in the recommendation control A. Entity M3 is separated from entity 1 by a predetermined number of entities. That is, in response to the page of the user terminal having presented a predetermined number of entities, recommendation control A is shown floating above the page. Recommendation control a is located at the bottom of the page. The predetermined number is determined based on the user information. In the present embodiment, the predetermined number may be 15.

In this embodiment, the first recommendation information is offer object information. The preferential object is discount goods or special price goods provided by the entity. The first recommendation information includes the original price and the present price of the offer object a1, the offer object a2, and the offer object a3, and the like.

In another optional implementation manner, in response to the page display time exceeding the first duration, the user terminal floats above the page to display the recommendation control a. The first time length is preset according to user information. In the present embodiment, as shown in fig. 5, the time to start presenting the requested page is "14: 10 ", the first duration is 3 minutes, i.e. the user terminal responds to a time of" 14: 13 "begin to show recommendation control a.

In other optional implementation manners, the method according to the embodiment of the present invention further includes a step of hiding the recommendation control and displaying the second recommendation information through the recommendation control. According to different subjects for controlling the display and the hiding of the recommendation control, the embodiment of the invention can comprise two different implementation modes. The first realization mode is that the recommendation control is controlled to be displayed or hidden through the server, and the second realization mode is that the recommendation control is controlled to be displayed or hidden through the user terminal. Two implementations are described below with reference to the drawings.

Fig. 9 is an information interaction diagram of a first implementation manner of an information interaction method according to an embodiment of the present invention. As shown in fig. 9, the information interaction method according to the first implementation manner of the embodiment of the present invention includes:

step S901, a page request is sent.

Step S902, user information of the target user is acquired.

In step S903, page information is determined.

Step S904, page information is sent.

Step S905, the page information is displayed.

Step S906, determining first recommendation information.

Step S907, the first recommendation information is transmitted.

Step S908, sending a page display duration.

Specifically, the target terminal sends the page display duration to the server. And the target terminal feeds back the page display condition to the server.

In step S909, the page content that has been presented is transmitted.

Specifically, the target terminal sends the displayed page content to the server. The presented page content may include the number of objects or entities that have been presented.

Step S910, sending a display instruction.

Specifically, the server sends a presentation instruction in response to the page presentation time reaching a first time period and/or the page content that has been presented reaching a predetermined location.

In an alternative implementation, the server sends the presentation instruction in response to the page presentation time reaching the first duration.

The first time length is determined according to user information of a user and/or the page information and/or a preset configuration item. The first time period may be a dynamically changing value determined by a mathematical model, or may be a predetermined fixed value.

Further, the first duration may be determined according to the order information of the user and the current page information. And training a mathematical model by taking the order information of the user as training data, and determining first time lengths corresponding to different page information. By determining different first durations according to the user information and the page information, the display of the recommendation control can be more targeted, and the display effect is improved.

Further, the first duration may be set to a fixed value according to the user information. For example, when a current user finishes an milk tea order for 3 minutes on average, the probability of forming the order is very low when the user browses the milk tea related interface for more than 5 minutes. The first time period may be set to 1 minute when the user browses the milk tea related interface.

Furthermore, preset configuration items can be set for a plurality of users in a unified manner according to average data of the plurality of users.

In another alternative implementation, the server sends the rendering instruction in response to the rendered page content reaching a predetermined location.

The predetermined position is determined based on user information of the user. For example, a user may browse 40 objects or entities on average to complete an order, with a low probability of forming an order if the user browses more than 80 objects. The position of the 15 th object may be set to a predetermined position.

In other alternative implementations, the server may send the presentation instruction in response to the page presentation time reaching the first duration and the page content that has been presented reaching the predetermined location.

And step S911, displaying the first recommendation information through the recommendation control.

Specifically, the user terminal displays the first recommendation information through the recommendation control. The recommendation control floats over different locations of the page. In this embodiment, the recommendation control may be disposed at the bottom of the page. By floating the recommendation control above the page, the recommendation information can be presented while the page information is presented. The recommendation control is arranged at the bottom of the page, so that the influence of the user on the page operation can be reduced as much as possible. In other alternative implementations, the recommendation control may be disposed at the top or the side of the page, and similar effects can be achieved.

In this embodiment, the first recommendation information and the page information are determined based on different recommendation strategies, and the first recommendation information is displayed simultaneously with the page through the recommendation control, so that the user can obtain objects determined according to multiple recommendation dimensions simultaneously, shopping efficiency of the user can be improved, and user experience is further improved.

In step S912, page change information is transmitted.

Specifically, in an optional implementation manner, when the object in the recommendation control is not clicked and the page moves up or down in response to the operation instruction of the user, the user terminal sends page change information to the server.

In another alternative implementation manner, when the object in the recommendation control is not clicked and the page moves up or down by the predetermined content in response to the operation instruction of the user, the user terminal sends page change information to the server. The predetermined content may be a plurality of objects in a page. In this embodiment, when the object of the recommendation control is not clicked and the page moves downward by 8 positions of the object, the user terminal sends page change information to the server. That is, the user browses 8 objects again, and does not click on the object in the recommendation control, which indicates that the user is not interested in the first recommendation information.

In yet another alternative implementation, the user terminal sends the content displayed by the page to the server in real time. And the server determines the page change condition according to the page information when the recommended control starts to be displayed and the page information received in real time.

Step S913, sending the display duration of the recommended control.

Specifically, the user terminal sends the display duration of the recommended control to the server.

In other alternative implementations, the server may determine the presentation duration according to the presentation instruction sending time and the current time.

In step S914, a hide instruction is sent.

In an alternative implementation, the server sends the hide instruction in response to receiving the page change information.

In an alternative implementation manner, the server sends the hiding instruction in response to the display duration reaching the second duration. The second duration may be determined based on the user information. The determination method of the second duration may be determined according to user information and/or the page information and/or a preset configuration item. Specifically, the duration may be determined or specified in advance according to the click information of the user on the recommendation information. For example, the probability that the user clicks after the presentation time of the recommendation control exceeds 1min is very low, and the second time duration may be set to 1 min.

Step S915, hide the recommendation control.

Specifically, the user terminal hides the recommendation control in response to receiving the hiding instruction. The hidden recommendation control may include full or partial hiding. The partial hiding may be a downsizing of the recommendation control.

In step S916, the second recommendation information is determined.

Specifically, the server determines the second recommendation information. The second recommendation information may be determined at the same time as the first recommendation information. Specifically, reference may be made to the method for determining the first recommendation information in step S304, which is not described herein again.

In step S917, the second recommendation information is transmitted.

Specifically, the server responds to the recommendation control hiding time reaching a third duration, and sends second recommendation information to the user terminal. The third duration may be determined according to user information.

The determination method of the third duration may be determined according to user information and/or the page information and/or a preset configuration item.

Specifically, the duration may be determined or specified in advance according to the click information of the user on the recommendation information. For example, the third time period may be set to 30 s.

Step S918, displaying the second recommendation information through the recommendation control.

Specifically, in response to receiving the second recommendation information, the second recommendation information is displayed on the user terminal through the recommendation control. Optionally, replacing the first recommendation information in the recommendation control with the second recommendation information, and displaying the recommendation control.

And displaying the second recommendation information through the recommendation control on the user terminal page, and displaying the object from another dimension. The user can determine the object to be purchased more easily, the selection efficiency of the user in the shopping process is improved, and the user experience is increased. Meanwhile, the order number of the platform can be increased, and the platform benefit is increased.

In this embodiment, the server obtains information such as a page change degree, a page display duration, a recommended control display duration, and a recommended control hiding duration according to interaction with the user terminal. And the server determines when to display or hide the recommended control according to the page change degree, the page display duration, the recommended control hiding duration and the user information. And sending a display instruction or a hiding instruction to the user terminal, thereby controlling the recommendation control to be displayed or hidden at the user terminal. The method and the system can enable the user to simultaneously obtain a plurality of objects determined based on different recommendation strategies, improve the pertinence of commodity display and improve the shopping efficiency of the user.

Fig. 10 is an information interaction diagram of a second implementation manner of the information interaction method according to the embodiment of the present invention. As shown in fig. 10, the information interaction method according to the second implementation manner of the embodiment of the present invention includes: step S1001, a page request is sent.

Step S1002, user information of the target user is acquired.

In step S1003, page information is determined.

Step S1004, the page information is transmitted.

Step S1005, displaying the page information.

In step S1006, the first recommendation information is determined.

Step S1007, the second recommendation information is determined.

Step S1008, the first recommendation information is sent.

In step S1009, the second recommendation information is transmitted.

Specifically, the server sends the second recommendation information to the user terminal.

Step S1010, receiving the first recommendation information.

Specifically, the user terminal receives second recommendation information sent by the server.

In step S1011, the second recommendation information is received.

Step S1012, displaying the first recommendation information through the recommendation control.

Specifically, the user terminal displays the first recommendation information through the recommendation control in response to the page display time reaching the first time and/or the displayed page content reaching a predetermined position.

In an optional implementation manner, the user terminal displays the first recommendation information through the recommendation control in response to the page display time reaching the first duration. Wherein the first time length is determined according to the user information.

In another alternative implementation manner, the user terminal presents the first recommendation information through the recommendation control in response to the presented page content reaching the predetermined position.

And the user terminal responds to the situation that the page display time reaches the first duration and the displayed page content reaches a preset position, and displays the first recommendation information through the recommendation control.

Step S1013, hide the recommendation control.

Specifically, the user terminal responds to that the display time of the recommendation control reaches a second duration and/or receives an operation instruction, and the recommendation control is hidden.

In an optional implementation manner, the user terminal hides the recommendation control in response to the display time of the recommendation control reaching a second duration. The second duration is determined according to user information.

In another optional implementation manner, the user terminal hides the recommendation control in response to receiving the operation instruction.

The operation instruction may be received by a receiving module of the target terminal. The receiving module can be a touch screen or a key and the like. In this embodiment, the operation instruction may be formed by receiving an operation gesture of the user received by the receiving module. For example, the operation instruction may be to drag the page upward or downward, or the like.

In yet another optional implementation manner, the user terminal hides the recommendation control in response to that the display time of the recommendation control reaches a second duration and an operation instruction is received.

In other optional implementation manners, a close button may be disposed on the recommendation control, and in response to the close button being clicked, the recommendation control is hidden or no longer displayed. And jumping to a purchase page of the object in response to the user clicking the object in the recommendation control.

And step S1014, displaying the second recommendation information through the recommendation control.

Specifically, the user terminal responds to the fact that the hiding time of the recommendation control reaches a third duration, and second recommendation information is displayed through the recommendation control. The third duration is determined according to user information.

It should be appreciated that in other alternative implementations, in the case that the second recommendation information is not clicked yet by the user, step S1013 may be repeatedly performed to hide the recommendation control. And displaying the recommendation control again at intervals of a preset duration so as to sequentially display the third recommendation information, the fourth recommendation information and the like through the recommendation control. The method for displaying the third recommendation information and the fourth recommendation information may refer to step S1014, which is not described herein again.

In this embodiment, the user terminal determines when to display or hide the recommended control according to the page change degree, the page display duration, the recommended control hiding duration, and the user information. Thereby controlling the recommendation control to be displayed or hidden in the user terminal. The method and the system can enable the user to simultaneously obtain a plurality of objects determined based on different recommendation strategies, improve the pertinence of commodity display and improve the shopping efficiency of the user.

Fig. 11-12 are schematic interface diagrams of a user terminal of an information interaction method according to an embodiment of the present invention.

After the recommendation control is presented, as shown in fig. 11, in an alternative implementation, the user terminal hides the recommendation control a in response to the page changing to a predetermined degree. The degree of page variation may be determined according to the number of entities spaced between entity N1 and entity M1. In this embodiment, the user terminal responds to the page by presenting 5 entities again, and hides the recommendation control a.

In another optional implementation manner, the user terminal hides the recommendation control a in response to the presentation time of the recommendation control a exceeding the second duration. The second time length is preset according to the user information. In the present embodiment, the second period of time is 2 minutes.

As shown in fig. 12, in an alternative implementation, in response to the page changing to a predetermined degree, the user terminal presents the recommendation control a and presents the second recommendation information in the recommendation control a. The second recommendation information is determined according to the current page information and the user information. The degree of page variation may be determined according to the number of entities spaced between entity S1 and entity N1. In this embodiment, the user terminal presents 10 entities in response to the page, and presents the recommendation control a. The second recommendation information may be target object information, specifically, "object a 4", "object a 5", and "object a 6" of the top three of the sales leaderboard. Specifically, the second recommendation information may include information such as an object identifier and an object sales amount.

In another optional implementation manner, the user terminal displays the recommendation control a in response to the display time of the recommendation control a exceeding a third duration, and displays the second recommendation information in the recommendation control a. The third time length is preset according to the user information. In the present embodiment, the third period of time is 2 minutes.

Fig. 13-14 are schematic diagrams of a recommendation control of an embodiment of the present invention. As shown in fig. 13, when the coupon information is presented in the recommendation control, information such as the identifiers, the amounts, and the application scenes of "red package 1", "red package 2", and "red package 3" may be presented in the recommendation control. And publicity terms such as "red hula" and the like are displayed in the recommendation control. Patterns or animations and the like can be displayed in the recommendation control, so that the recommendation control is more striking.

As shown in fig. 14, when the target entity information is presented in the recommendation control, information such as an identity of the entity, a sales volume of the entity, and the like may be presented in the recommendation control.

In the embodiment of the invention, the arrangement mode of the objects in the recommended control is a row of three columns, and the arrangement mode of the objects in the entity in the page information is also a row of three columns, so that the browsing consistency of the user can be ensured, and the browsing behavior of the user is not interfered. In other alternative implementations, the arrangement of the objects in the recommendation control and the page information may also be different, for example, three columns of objects in the page information, four or two columns of objects in the recommendation control, and so on.

The arrangement mode of the links of the objects in the recommendation control in this embodiment is specifically shown in a mode of arranging three rows. In other alternative implementations, the arrangement may be adaptively adjusted as needed, for example, when the recommendation control is displayed at the bottom or the top of the page, the arrangement of the links of the objects in the recommendation control may be two rows and five columns; when the recommendation control is displayed on the side, the links of the objects in the recommendation control are arranged in a row of four rows.

In the embodiment of the present invention, the example of displaying the entity information and the object information provided by the entity in the page information is taken as an example for explanation, and a user can click the link of the entity to enter the display interface of the entity to display the object provided in the entity in a list form; or directly clicking the link of the object to enter the display page of the object. It should be understood that in other alternative embodiments, the page information may include only the plurality of object information. Meanwhile, in the embodiment of the present invention, four entities are sequentially arranged in a longitudinal direction, and three objects are arranged in a transverse direction in each entity as an example for description, it should be understood that in other alternative implementations, the arrangement of the entities and the objects may have various forms, and may be adaptively adjusted as needed. For example, when only links of objects are included in the page information, six rows may be arranged; two rows and five columns can also be transversely arranged. The size of the object, and the content and the style of the relevant display information can be adjusted adaptively according to the needs.

Fig. 15 is a schematic diagram of an information interaction apparatus according to a sixth embodiment of the present invention. As shown in fig. 15, the apparatus of the present embodiment includes: a page requesting unit 1501, a page presenting unit 1502, a first recommendation information receiving unit 1503, a first recommendation information presenting unit 1504, a first hiding unit 1505, a second recommendation information receiving unit 1506, a first presenting unit 1507, a first information transmitting unit 1508, a second information transmitting unit 1509, a second hiding unit 1510, and a second presenting unit 1511.

The page request unit 1501 is used to send page requests.

The page display unit 1502 is configured to receive and display page information, where the page information includes a plurality of object information;

the first recommendation information receiving unit 1503 is configured to receive first recommendation information, where the first recommendation information is determined according to the user information of the current user and the page information; and

the first recommendation information display unit 1504 is configured to display first recommendation information through a recommendation control, where the recommendation control is floated above the page.

The first recommendation information presentation unit 1504 includes: a first display subunit and a second display subunit.

The first display subunit is used for responding to the situation that the page display time reaches the first time and/or the displayed page content reaches a preset position, and displaying the first recommendation information through the recommendation control.

The second display subunit is used for responding to the received display instruction and displaying the first recommendation information through the recommendation control.

The first hiding unit 1505 is configured to hide the recommended control in response to the recommended control showing time reaching a second duration and/or receiving an operation instruction.

The second recommendation information receiving unit 1506 is configured to receive second recommendation information, where the second recommendation information is determined according to user information of a current user; and

the first display unit 1507 is configured to display the second recommendation information through the recommendation control in response to the recommendation control hiding time reaching a third duration.

The first information sending unit 1508 is configured to send a page presentation duration and/or page content that has been presented.

The second information sending unit 1509 is configured to send page change information and/or send the recommended control display duration; the page change information is determined according to an operation instruction; and

the second hiding unit 1510 is configured to hide the recommendation control in response to receiving a hiding instruction.

The second display unit 1511 displays the second recommendation information through the recommendation control in response to receiving the second recommendation information.

The first recommendation information and the second recommendation information respectively comprise at least one of discount object information, target entity information or coupon information.

FIG. 16 is a diagram of an apparatus for information interaction according to an embodiment of the present invention. As shown in fig. 16, the apparatus of the present embodiment includes: a user information acquiring unit 1601, a page information determining unit 1602, a page information transmitting unit 1603, a first recommendation information determining unit 1604, a first recommendation information transmitting unit 1605, a first information receiving unit 1606, a presentation instruction transmitting unit 1607, a second information receiving unit 1608, a first hidden instruction transmitting unit 1609, a third information receiving unit 1610, a second hidden instruction transmitting unit 1611, a second recommendation information determining unit 1612, a second recommendation information transmitting unit 1613, and a second presentation instruction transmitting unit 1614.

The user information acquiring unit 1601 is configured to acquire user information of a target user in response to a page request of a target terminal.

The page information determining unit 1602 is configured to determine page information according to the user information, where the page information includes a plurality of object information.

The page information transmitting unit 1603 is used for transmitting the page information.

The first recommendation information determining unit 1604 is configured to determine first recommendation information according to the user information and the page information.

The user information comprises order information and browsing information; the page information includes category information.

The first recommendation information determination unit 1604 includes a first recommendation information determination sub-unit.

The first recommendation information determining subunit is used for determining the first recommendation information according to the order information, the browsing information and the category information.

The first recommendation information sending unit 1605 is configured to send the first recommendation information.

The first information receiving unit 1606 is configured to receive the page display duration and/or the page content that has been displayed.

The presentation instruction sending unit 1607 is configured to send a presentation instruction in response to the page presentation time reaching the first duration and/or the page content having been presented reaching a predetermined position.

The second information receiving unit 1608 is for receiving page change information.

The first hiding instruction transmitting unit 1609 is configured to transmit a hiding instruction in response to receiving the page change information.

The third information receiving unit 1610 is configured to receive the recommended control showing duration.

The second hidden instruction sending unit 1611 is configured to send a hidden instruction in response to that the recommended control display time reaches a second duration.

The second recommendation information determining unit 1612 is configured to determine second recommendation information according to the user information and the page information.

The second recommendation information sending unit 1613 is configured to send the second recommendation information in response to that the recommendation control hiding time reaches a third duration.

Wherein the third duration is predetermined according to the user information.

FIG. 17 is a diagram of an apparatus for information interaction according to an embodiment of the present invention. As shown in fig. 17, the apparatus includes: a second page request unit 1701, a second page presentation unit 1702, a recommendation control presentation unit 1703, a hiding unit 1704, a second recommendation information receiving unit 1705, and a third presentation unit 1706.

The second page request unit 1701 is used to send a page request.

The second page displaying unit 1702 is configured to receive and display page information, where the page information includes a plurality of object information.

The recommendation control display unit 1703 is configured to, in response to receiving first operation behavior information of a user on a current page, display the first recommendation information through a recommendation control, where the recommendation control is floated above the page.

The first operation behavior information includes: the user moves or clicks on the page to bring the page presentation time to a first duration and/or the presented page content to a first predetermined position.

The hiding unit 1704 is configured to hide or partially hide the recommendation control in response to receiving second operation behavior information of the user on the current page and/or not receiving third operation behavior information of the user on the recommendation control.

A second recommendation information receiving unit 1705, configured to receive second recommendation information, where the second recommendation information is determined according to user information of a current user and/or the page information;

and a third display unit 1706, configured to display, in response to that the recommendation control hiding time reaches a third duration, second recommendation information through the recommendation control.

The second operation behavior information includes: and the user moves or clicks the page to enable the recommendation control to show the time for the second duration and/or the displayed page changes.

The third operation behavior information includes: and clicking the first recommendation information by the user within a second time length after the recommendation control is displayed.

Fig. 18 is a schematic view of an electronic apparatus according to an eighth embodiment of the present invention. In this embodiment, the electronic device includes a server, a terminal, and the like. As shown in fig. 18, the electronic apparatus: at least one processor 181; and a memory 182 communicatively coupled to the at least one processor 181; and a communication component 183 communicatively coupled to the scanning device, the communication component 183 receiving and transmitting data under the control of the processor 181; the memory 182 stores instructions executable by the at least one processor 181, and the instructions are executed by the at least one processor 181 to implement the data processing method.

Specifically, the electronic device includes: one or more processors 181 and a memory 182, with one processor 181 being an example in fig. 18. The processor 181 and the memory 182 may be connected by a bus or by other means, and fig. 16 illustrates the case where the processor and the memory are connected by a bus. The memory 182, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules. The processor 181 implements the above-described information interaction method by executing nonvolatile software programs, instructions, and modules stored in the memory 182, thereby executing various functional applications of the device and data processing.

The memory 182 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store a list of options, etc. Further, the memory 182 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, memory 182 may optionally include memory located remotely from processor 181, which may be connected to an external device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

One or more modules are stored in the memory 182, and when executed by the one or more processors 181, perform the data processing method in any of the above-described method embodiments.

The product can execute the method provided by the embodiment of the application, has corresponding functional modules and beneficial effects of the execution method, and can refer to the method provided by the embodiment of the application without detailed technical details in the embodiment.

According to the embodiment of the invention, the first recommendation information is determined according to the user information and the page information, and the recommendation information is displayed on the page through the recommendation control, so that the user can simultaneously obtain a plurality of objects determined based on different recommendation modes, the pertinence of commodity display can be improved, and the shopping efficiency of the user is improved.

Another embodiment of the invention is directed to a non-transitory storage medium storing a computer-readable program for causing a computer to perform some or all of the above-described method embodiments.

That is, as can be understood by those skilled in the art, all or part of the steps in the method for implementing the embodiments described above may be implemented by a program instructing related hardware, where the program is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a Processor (Processor) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

According to an embodiment of the present invention, a1, a method for information interaction is provided, where the method includes:

sending a page request;

receiving and displaying page information, wherein the page information comprises a plurality of object information;

receiving first recommendation information, wherein the first recommendation information is determined according to user information of a current user and/or the page information; and

and displaying the first recommendation information through a recommendation control, wherein the recommendation control is floated above the page.

A2, the method as in A1, wherein the presenting first recommendation information through a recommendation control includes: responding to the situation that the page display time reaches a first time and/or the displayed page content reaches a preset position, and displaying first recommendation information through a recommendation control;

the first duration and/or the predetermined position are/is predetermined according to the user information and/or the page information and/or a preset configuration item.

A3, the method of a1, wherein the method further comprises:

in response to that the display time of the recommended control reaches a second duration and/or an operation instruction is received, hiding the recommended control;

and the second time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

A4, the method of a1, wherein the method further comprises:

receiving second recommendation information, wherein the second recommendation information is determined according to the user information of the current user and/or the page information; and

responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control;

and the third time length is predetermined according to the user information and/or the page information and/or a preset configuration item.

A5, the method of a1, wherein the method further comprises:

sending the page display duration and/or the displayed page content;

the displaying of the first recommendation information through the recommendation control comprises:

and in response to receiving the display instruction, displaying the first recommendation information through the recommendation control.

A6, the method of a1, wherein the method further comprises:

sending page change information and/or sending the display duration of the recommended control; the page change information is determined according to an operation instruction; and

hiding the recommendation control in response to receiving a hiding instruction.

A7, the method of a1, wherein the method further comprises:

and responding to the received second recommendation information, and displaying the second recommendation information through the recommendation control.

A8, the method of a4 or a7, wherein the first recommendation information and the second recommendation information respectively include at least one of offer object information, target entity information, or coupon information.

B1, a method for information interaction, wherein the method comprises the following steps:

responding to a page request of a target terminal, and acquiring user information of a target user;

determining page information according to the user information, wherein the page information comprises a plurality of object information;

sending the page information;

determining first recommendation information according to the user information and the page information; and

and sending the first recommendation information.

B2, the method of B1, wherein the method further comprises:

receiving page display duration and/or displayed page content; and

responding to the page display time reaching the first time and/or the displayed page content reaching a preset position, and sending a display instruction;

the first duration and the preset position are predetermined according to the user information and/or the page information and/or preset configuration items.

B3, the method of B1, wherein the method further comprises:

receiving page change information; and

and sending a hiding instruction in response to receiving the page change information.

B4, the method of B1, wherein the method further comprises:

receiving the display duration of the recommended control; and

responding to the display time of the recommended control reaching a second duration, and sending a hiding instruction;

B5, the method of B4, wherein the method further comprises:

determining second recommendation information according to the user information and the page information;

responding to the recommendation control hiding time reaching a third duration, and sending the second recommendation information;

B6, the method of B1, wherein the user information includes order information and browsing information; the page information comprises category information;

determining first recommendation information according to the user information and the page information comprises:

and determining first recommendation information according to the order information, the browsing information and the category information.

C1, a method for information interaction, wherein the method comprises:

sending a page request;

in response to receiving first operation behavior information of a user on a current page, displaying first recommendation information through a recommendation control, wherein the recommendation control floats above the page; and

hiding or partially hiding the recommendation control in response to receiving second operation behavior information of the user on the current page and/or not receiving third operation behavior information of the user on the recommendation control;

C2, the method as in C1, wherein the first operational behavior information includes:

the user moves or clicks the page to enable the page display time to reach a first time length and/or the displayed page content to reach a first preset position;

the first duration and the first preset position are predetermined according to the user information and/or the page information and/or preset configuration items.

C3, the method as in C1, wherein the second operation behavior information comprises:

the user moves or clicks the page to enable the display time of the recommendation control to reach a second duration and/or the displayed page changes;

and the second duration and the second preset position are predetermined according to the user information and/or the page information and/or a preset configuration item.

C4, the method as in C1, wherein the third operational behavior information comprises:

and clicking the first recommendation information by the user within a second time length after the recommendation control is displayed.

C5, the method of C1, wherein the method further comprises:

receiving second recommendation information, wherein the second recommendation information is determined according to the user information of the current user and/or the page information;

D1, an information interaction device, wherein the device comprises:

a first page request unit for sending a page request;

the first page display unit is used for receiving and displaying page information, and the page information comprises a plurality of object information;

the first recommendation information receiving unit is used for receiving first recommendation information, and the first recommendation information is determined according to the user information of the current user and the page information; and

and the first recommendation information display unit is used for displaying the first recommendation information through a recommendation control, and the recommendation control is floated above the page.

D2, the apparatus according to D1, wherein the first recommendation information presentation unit includes:

the first display subunit is used for responding to the situation that the page display time reaches a first time and/or the displayed page content reaches a preset position, and displaying first recommendation information through the recommendation control;

D3, the apparatus of D1, wherein the apparatus further comprises:

the first hiding unit is used for responding to the fact that the display time of the recommended control reaches a second duration and/or an operation instruction is received, and hiding the recommended control;

and the second time length is predetermined according to the attribute information, the user information and/or the page information and/or a preset configuration item.

D4, the apparatus of D1, wherein the apparatus further comprises:

the second recommendation information receiving unit is used for receiving second recommendation information, and the second recommendation information is determined according to the user information of the current user and/or the page information; and

the first display unit is used for responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control;

D5, the apparatus of D1, wherein the apparatus further comprises:

the first information sending unit is used for sending the page display duration and/or the displayed page content;

the first recommendation information presentation unit includes:

D6, the apparatus of D1, wherein the apparatus further comprises:

the second information sending unit is used for sending page change information and/or sending the display duration of the recommended control; the page change information is determined according to an operation instruction; and

the second hiding unit is used for hiding the recommendation control in response to receiving a hiding instruction;

D7, the apparatus of D1, wherein the apparatus further comprises:

and the second display unit responds to the received second recommendation information and displays the second recommendation information through the recommendation control.

D8, the apparatus according to D4 or D7, wherein the first recommendation information and the second recommendation information respectively include at least one of offer object information, target entity information or coupon information.

E1, an information interaction device, wherein the device comprises:

the user information acquisition unit is used for responding to a page request of the target terminal and acquiring the user information of the target user;

the page information determining unit is used for determining page information according to the user information, wherein the page information comprises a plurality of object information;

the page information sending unit is used for sending the page information;

the first recommendation information determining unit is used for determining first recommendation information according to the user information and the page information; and

and the first recommendation information sending unit is used for sending the first recommendation information.

E2, the apparatus of E1, wherein the apparatus further comprises:

the first information receiving unit is used for receiving the page display duration and/or the displayed page content; and

the display instruction sending unit is used for responding to the situation that the page display time reaches a first time length and/or the displayed page content reaches a preset position and sending a display instruction;

E3, the apparatus of E1, wherein the apparatus further comprises:

the second information receiving unit is used for receiving page change information; and

and the first hiding instruction sending unit is used for sending a hiding instruction in response to the received page change information.

E4, the apparatus of E1, wherein the apparatus further comprises:

the third information receiving unit is used for receiving the display duration of the recommended control; and

the second hidden instruction sending unit is used for responding to the fact that the display time of the recommended control reaches a second duration and sending a hidden instruction;

E5, the apparatus of E4, wherein the apparatus further comprises:

the second recommendation information determining unit is used for determining second recommendation information according to the user information and the page information; and

the second recommendation information sending unit is used for responding to the recommendation control hiding time reaching a third duration and sending the second recommendation information;

E6, the apparatus of E1, wherein the user information includes order information and browsing information; the page information comprises category information;

the first recommendation information determination unit includes:

and the first recommendation information determining subunit is used for determining the first recommendation information according to the order information, the browsing information and the category information.

F1, an information interaction device, wherein the device comprises:

the second page request unit is used for sending a page request;

the second page display unit is used for receiving and displaying page information, and the page information comprises a plurality of object information;

the recommendation control display unit is used for responding to the received first operation behavior information of the user on the current page, displaying the first recommendation information through a recommendation control, and enabling the recommendation control to float above the page; and

and the hiding unit is used for hiding or partially hiding the recommendation control in response to receiving second operation behavior information of the user on the current page and/or not receiving third operation behavior information of the user on the recommendation control.

F2, the device as F1, wherein the first operation behavior information includes:

the user moves or clicks on the page to bring the page presentation time to a first duration and/or the presented page content to a first predetermined position.

F3, the device as F1, wherein the second operation behavior information includes:

and the user moves or clicks the page to enable the recommendation control to show the time for the second duration and/or the displayed page changes.

F4, the device as F1, wherein the third operation behavior information includes:

F5, the device as F1 recites, wherein the device further comprises:

the second recommendation information receiving unit is used for receiving second recommendation information, and the second recommendation information is determined according to the user information of the current user and/or the page information;

the third display unit is used for responding to the fact that the hiding time of the recommendation control reaches a third duration, and displaying second recommendation information through the recommendation control;

G1, a computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the method of any one of a 1-C5.

H1, an electronic device comprising a memory and a processor, wherein the memory is to store one or more computer program instructions, wherein the one or more computer program instructions are to be executed by the processor to implement the method of any one of a 1-C5.

Claims

1. A method of information interaction, the method comprising:

sending a page request;

2. The method of claim 1, wherein the exposing the first recommendation information via the recommendation control comprises: responding to the situation that the page display time reaches a first time and/or the displayed page content reaches a preset position, and displaying first recommendation information through a recommendation control;

3. The method of claim 1, wherein the method further comprises:

4. A method of information interaction, the method comprising:

sending the page information;

and sending the first recommendation information.

5. A method of information interaction, the method comprising:

sending a page request;

6. An apparatus for information interaction, the apparatus comprising:

a first page request unit for sending a page request;

7. An apparatus for information interaction, the apparatus comprising:

the page information sending unit is used for sending the page information;

8. An apparatus for information interaction, the apparatus comprising:

the second page request unit is used for sending a page request;

9. A computer-readable storage medium on which computer program instructions are stored, which, when executed by a processor, implement the method of any one of claims 1-5.

10. An electronic device comprising a memory and a processor, wherein the memory is configured to store one or more computer program instructions, wherein the one or more computer program instructions are executed by the processor to implement the method of any of claims 1-5.