CN112367560A - Advertising machine configuration method, device and system and computer readable storage medium - Google Patents
Advertising machine configuration method, device and system and computer readable storage medium Download PDFInfo
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- CN112367560A CN112367560A CN202011219813.1A CN202011219813A CN112367560A CN 112367560 A CN112367560 A CN 112367560A CN 202011219813 A CN202011219813 A CN 202011219813A CN 112367560 A CN112367560 A CN 112367560A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/633—Control signals issued by server directed to the network components or client
- H04N21/6332—Control signals issued by server directed to the network components or client directed to client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/637—Control signals issued by the client directed to the server or network components
- H04N21/6377—Control signals issued by the client directed to the server or network components directed to server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an advertisement machine configuration method, an advertisement machine configuration device, equipment and a computer readable storage medium, wherein the advertisement machine configuration method comprises the following steps: acquiring attribute information of a local advertising machine, and sending the attribute information to a management platform; the configuration information generated by the management platform according to the attribute information is received, the local advertising player is configured according to the configuration information, the attribute information of the local advertising player is acquired, and the management platform generates the configuration information.
Description
Technical Field
The invention relates to the field of digital televisions, in particular to an advertisement machine configuration method, device and system and a computer readable storage medium.
Background
With the rapid development of the off-line media advertisement industry, medium and small enterprises, media companies and merchants all have a certain amount of advertising machine equipment resources which are mainly used for publicizing or carrying out agency launching on own products, but the resources are relatively dispersed, low in utilization rate and incapable of changing flow and managing well, in order to integrate advertising machines, a management platform for managing the advertising machines is arranged, the existing method for adapting the advertising machines to the management platform is based on the fixed attribute of the current advertising machine, once the attribute of the advertising machine is changed, the management platform can be subjected to secondary development to adapt to the current attribute of the advertising machine, and therefore adaptation lag caused by the fact that market demands cannot be quickly responded.
Disclosure of Invention
The invention mainly aims to provide an advertisement player configuration method, device and system and a computer readable storage medium, aiming at solving the problem that the advertisement player cannot respond to market demand quickly after adapting to a management platform, wherein the advertisement player configuration method comprises the following steps:
acquiring attribute information of a local advertising machine, and sending the attribute information to a management platform;
and receiving configuration information generated by the management platform according to the attribute information, and configuring the local advertising player according to the configuration information.
In one embodiment, the step of obtaining the attribute information of the local advertising player comprises:
and based on the configuration instruction, calling a preset interface through a local application of the local advertising player, and collecting attribute information of the local advertising player.
In one embodiment, the step of sending the attribute information to the management platform includes:
and extracting the IP address in the configuration instruction, and sending the attribute information to a management platform corresponding to the IP address.
In one embodiment, the step of sending the attribute information to the management platform corresponding to the IP address includes:
sending the attribute information to a cloud server based on a preset protocol;
and generating an attribute list recorded with the attribute information through the cloud server, and sending the attribute list to a management platform corresponding to the IP address so as to send the attribute information to the management platform.
In one embodiment, the step of generating, by the management platform, the configuration information from the attribute information comprises:
generating a configuration list corresponding to the attribute information through a management platform;
and in the configuration list, setting the association between the configuration items of the management platform and the attribute items in the attribute list to obtain configuration information.
In one embodiment, the step of receiving configuration information generated by the management platform according to the attribute information and configuring the local advertisement player according to the configuration information includes:
writing the configuration information sent by the management platform into the cloud server;
and acquiring configuration information from the cloud server, and configuring the local advertising machine according to the configuration information.
In one embodiment, the step of obtaining configuration information in the cloud server and configuring the local advertisement player according to the configuration information includes:
and based on a preset communication mode, receiving configuration information in the cloud server through the local application, and setting the local advertising player according to the configuration information through the local application to realize that the local advertising player configures the management platform.
In addition, to achieve the above object, the present invention also provides an advertisement machine configuration device, including:
the acquisition module is used for acquiring the attribute information of the local advertising player;
the sending module is used for sending the attribute information to the management platform;
the receiving module is used for receiving the configuration information generated by the management platform according to the attribute information;
and the configuration module is used for configuring the local advertising machine according to the configuration information.
In addition, in order to achieve the above object, the present invention further provides an advertiser configuring system, which includes a memory, a processor, and an advertiser configuring program stored in the memory and being executable on the processor, wherein the advertiser configuring program, when executed by the processor, implements the steps of the above advertiser configuring method.
In addition, to achieve the above object, the present invention further provides a computer readable storage medium, on which an advertiser configuring program is stored, and the advertiser configuring program, when executed by a processor, implements the steps of the advertiser configuring method as above.
Drawings
FIG. 1 is a diagram illustrating a hardware configuration of an apparatus for implementing various embodiments of the invention;
FIG. 2 is a flowchart illustrating a first embodiment of an advertisement arrangement method according to the present invention;
FIG. 3 is a list of attributes of the present invention;
fig. 4 is a configuration list of the present invention.
The implementation, functional features and advantages of the present invention will be described with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The invention provides an advertising machine configuration system, and referring to fig. 1, fig. 1 is a schematic structural diagram of a hardware operating environment according to an embodiment of the invention.
It should be noted that fig. 1 is a schematic structural diagram of a hardware operating environment of a system for configuring an advertisement machine. The configuration system of the advertising machine in the embodiment of the invention can be a Personal Computer (PC), a portable Computer, a server and other equipment.
As shown in fig. 1, the advertisement machine configuration system may include: a processor 1001, such as a CPU, a memory 1005, a user interface 1003, a network interface 1004, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the advertiser configuration system may also include RF (Radio Frequency) circuitry, sensors, WiFi modules, and the like.
Those skilled in the art will appreciate that the configuration of the advertiser configuration system illustrated in FIG. 1 does not constitute a limitation of the advertiser configuration system and may include more or fewer components than those illustrated, or some components in combination, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer storage readable storage medium, may include an operating system, a network communication module, a user interface module, and an advertiser configuration program therein. The operating system is a program for managing and controlling hardware and software resources of the advertisement machine configuration system, and supports the operation of the advertisement machine configuration program and other software or programs.
The apparatus of the configuration method of the advertisement player shown in fig. 1 can be used to solve the problem that the advertisement player adaptation management platform lags and cannot respond to the market demand quickly, and the user interface 1003 is mainly used to detect or output various information, such as input configuration instructions and output configuration indication information; the network interface 1004 is mainly used for interacting with a background server and communicating; processor 1001 may be configured to invoke an advertiser configuration program stored in memory 1005 and perform the following operations:
acquiring attribute information of a local advertising machine, and sending the attribute information to a management platform;
and receiving configuration information generated by the management platform according to the attribute information, and configuring the local advertising player according to the configuration information.
In one embodiment, the step of obtaining the attribute information of the local advertising player comprises:
and based on the configuration instruction, calling a preset interface through a local application of the local advertising player, and collecting attribute information of the local advertising player.
In one embodiment, the step of sending the attribute information to the management platform includes:
and extracting the IP address in the configuration instruction, and sending the attribute information to a management platform corresponding to the IP address.
In one embodiment, the step of sending the attribute information to the management platform corresponding to the IP address includes:
sending the attribute information to a cloud server based on a preset protocol;
and generating an attribute list recorded with the attribute information through the cloud server, and sending the attribute list to a management platform corresponding to the IP address so as to send the attribute information to the management platform.
In one embodiment, the step of generating, by the management platform, configuration information from the attribute information comprises:
generating a configuration list corresponding to the attribute information through a management platform;
and in the configuration list, setting the association between the configuration items of the management platform and the attribute items in the attribute list to obtain configuration information.
In one embodiment, the step of receiving configuration information generated by the management platform based on the attribute information and configuring the local advertisement player based on the configuration information comprises:
writing the configuration information sent by the management platform into the cloud server;
and acquiring configuration information from the cloud server, and configuring the local advertising machine according to the configuration information.
In one embodiment, the step of obtaining configuration information in the cloud server and configuring the local advertisement player according to the configuration information includes:
and based on a preset communication mode, receiving configuration information in the cloud server through the local application, and setting the local advertisement player according to the configuration information through the local application to realize a local advertisement player configuration management platform.
According to the invention, the attribute information of the local advertising player is acquired and then sent to the management platform, the configuration information generated by the management platform according to the attribute information is received, then the configuration of the local advertising player is realized according to the configuration information, the attribute information of the local advertising player is acquired and the configuration information is generated by the management platform, so that the local advertising player can be timely configured even if the attribute of the local advertising player is changed, and the problem of untimely response to market demands caused by configuration lag caused by secondary development of the management platform is avoided.
The specific implementation of the mobile terminal of the present invention is substantially the same as the following embodiments of the advertisement machine configuration method, and will not be described herein again.
Based on the structure, the invention provides various embodiments of the configuration method of the advertising player.
The invention provides an advertisement machine configuration method.
Referring to fig. 2, fig. 2 is a process diagram of a first embodiment of the advertisement machine configuration method of the present invention.
In the present embodiment, an embodiment of an advertiser configuration method is provided, it being noted that although a logical order is shown in the flow chart, in some cases, the steps shown or described may be performed in an order different than here.
In this embodiment, the method for configuring an advertisement machine includes:
step S10, acquiring the attribute information of the local advertising player and sending the attribute information to the management platform;
the management platform configures the advertisement player based on the attribute information of the advertisement player, and after the management platform and the advertisement player are successfully configured, the management platform can control the playing of the advertisement player and can acquire all information of the running state of the advertisement player. It should be noted that the management platform may manage a plurality of advertisement machines. The currently used configuration method of the advertisement player is that the management platform adapts the advertisement player, and the method has the defect that when the attribute of the advertisement player is changed, the management platform cannot acquire the attribute of the advertisement player, so that adaptation cannot be performed.
The attribute information of the local advertisement player in this embodiment includes a model of the local advertisement player, an IP Address (Internet Protocol Address) of the local advertisement player, an interface type and a serial number of the local advertisement player, and the local advertisement player may be provided with a plurality of interface types, such as a USB interface, a DVI interface, and a VGA interface. The method comprises the steps of obtaining attribute information of the advertising machine, sending the obtained attribute information to a management platform, judging whether the management platform corresponding to the attribute information is configured according to the attribute information when the management platform receives the attribute information, and configuring a local advertising machine corresponding to the attribute information based on the attribute information if the management platform does not receive the attribute information.
In some embodiments, the step of obtaining the attribute information of the local advertisement player in step S10 includes:
step a, based on a configuration instruction, calling a preset interface through a local application of a local advertisement player, and collecting attribute information of the local advertisement player.
The configuration instruction is triggered by a manager on the management platform and is used for indicating the management platform to configure the advertising machine. The local application configures the management platform with an intermediary for the local advertiser. And after receiving the configuration instruction, sending the configuration instruction to the local advertisement player, calling a preset interface through a local application in the local advertisement player, and collecting attribute information of the local advertisement player. The preset Interface can realize cross-process communication, and the preset Interface can be an AIDL (Android Interface Definition Language) Interface.
In some embodiments, the step of sending the attribute information to the management platform in step S10 includes:
and b, extracting the IP address in the configuration instruction, and sending the attribute information to a management platform corresponding to the IP address.
The configuration instruction comprises an IP address of the management platform, and after the collection of the attribute information of the local advertising player is completed, the attribute information is sent to an end corresponding to the IP address, namely the management platform.
And step S20, receiving the configuration information generated by the management platform according to the attribute information, and configuring the local advertising player according to the configuration information.
The configuration information includes a play controller number, and the configuration information corresponding to different attribute information is different. The management platform generates configuration information according to the attribute information, then sends the configuration information out, and configures the local advertisement player according to the configuration information after receiving the configuration information, thereby realizing the management of the local advertisement player by the management platform. For example, the attribute information content may be the advertiser model2+ USB interface, the configuration information generated by the management platform according to the attribute information may be the playback controller 1, the playback controller 1 is configured in the local advertiser corresponding to the model2, the playback controller 1 controls the USB interface in the local advertiser, and the management platform further controls the local advertiser.
In some embodiments, step S20 further includes:
c, writing the configuration information sent by the management platform into the cloud server;
and d, acquiring configuration information from the cloud server, and configuring the local advertising player according to the configuration information.
The received configuration information is not directly sent through the management platform but forwarded through the cloud server, the configuration information is written into the cloud server so as to be stored as a history record and be convenient to query, the configuration information is received from the cloud server, and finally the local advertising player is configured according to the configuration information.
In one embodiment, step d comprises:
and d1, receiving the configuration information in the cloud server through the local application based on a preset communication mode, and setting the local advertising player according to the configuration information through the local application to realize a local advertising player configuration management platform.
The cloud server stores the configuration information after receiving the configuration information, the cloud server sends the configuration information to a local application in the local advertising machine based on a preset communication mode, the local application sets the local advertising machine based on the configuration information, the number of a playing controller matched with each interface of the local advertising machine is mainly set, one interface is matched with the number of one playing controller, and the same number of the playing controller cannot be allocated to a plurality of interfaces. The preset communication mode can be Mina or Netty.
According to the embodiment, the attribute information of the local advertising player is acquired and then sent to the management platform, the configuration information generated by the management platform according to the attribute information is received, the local advertising player is configured according to the configuration information, the attribute information of the local advertising player is acquired and the management platform generates the configuration information, and therefore the local advertising player can be configured timely even if the attribute of the local advertising player changes, and the problem that the response market demand is not timely caused by configuration lag caused by secondary development of the management platform is solved.
Further, a second embodiment of the configuration method of the advertisement machine of the present invention is proposed. The second embodiment of the advertiser configuring method is different from the first embodiment of the advertiser configuring method in that the step of transmitting the attribute information to the management platform corresponding to the IP address in step S10 includes:
step e, sending the attribute information to a cloud server based on a preset protocol;
and f, generating an attribute list recorded with the attribute information through the cloud server, and sending the attribute list to a management platform corresponding to the IP address so as to send the attribute information to the management platform.
After collecting the attribute information of the local advertising machine, the local application sends the attribute information to the cloud server based on a preset protocol, wherein the preset protocol can be an http protocol. The cloud server can receive attribute information sent by a plurality of local advertiser terminals, integrates the received attribute information into an attribute list, the expression mode of the attribute list is shown in figure 3, and the attribute list integrated by the cloud server is sent to the management platform so that the management platform can obtain the attribute information.
In one embodiment, the step of managing the configuration information generated by the platform from the attribute information comprises:
step g, generating a configuration list corresponding to the attribute information through a management platform;
and h, in the configuration list, setting the configuration items of the management platform and the attribute items in the attribute list in a correlation manner to obtain configuration information.
The management platform generates a configuration list after receiving the attribute list, the configuration list comprises attribute items and configuration items, the attribute items are filled with attribute information extracted from the attribute list, the configuration items are distributed by the management platform, the configuration items and the attribute items are set in an associated mode, the configuration list is established, and finally the configuration information is formed, wherein the specific associated setting mode is shown in figure 4.
The embodiment provides a configuration information forming mode, which can receive attribute information of a plurality of local advertising machines, realize simultaneous configuration of the plurality of local advertising machines and improve configuration efficiency.
In addition, an embodiment of the present invention further provides an advertisement machine configuration method and apparatus, where the advertisement machine configuration apparatus includes:
the acquisition module is used for acquiring the attribute information of the local advertising player;
the sending module is used for sending the attribute information to the management platform;
the receiving module is used for receiving the configuration information generated by the management platform according to the attribute information;
and the configuration module is used for configuring the local advertising machine according to the configuration information.
The implementation of the configuration method and device of the advertisement machine of the present invention is basically the same as that of the above embodiments of the configuration method of the advertisement machine, and is not described herein again.
In addition, an embodiment of the present invention further provides a computer-readable storage medium, where an advertiser configuration program is stored on the computer-readable storage medium, and when the advertiser configuration program is executed by a processor, the advertiser configuration program implements the steps of the advertiser configuration method.
It should be noted that the computer readable storage medium may be provided in an advertiser configuration system.
The specific implementation of the computer-readable storage medium of the present invention is substantially the same as the above embodiments of the configuration of the advertisement machine, and is not described herein again.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An advertisement machine configuration method, characterized by comprising the steps of:
acquiring attribute information of a local advertising machine, and sending the attribute information to a management platform;
and receiving configuration information generated by the management platform according to the attribute information, and configuring the local advertising player according to the configuration information.
2. The method of configuring an advertiser according to claim 1, wherein the step of obtaining attribute information of the local advertiser includes:
and based on the configuration instruction, calling a preset interface through a local application of the local advertising player, and collecting attribute information of the local advertising player.
3. The advertisement machine configuration method according to claim 2, wherein the step of transmitting the attribute information to a management platform comprises:
and extracting the IP address in the configuration instruction, and sending the attribute information to a management platform corresponding to the IP address.
4. The advertisement machine configuration method according to claim 3, wherein the step of transmitting the attribute information to the management platform corresponding to the IP address comprises:
based on a preset protocol, sending the attribute information to a cloud server;
and generating an attribute list recorded with the attribute information through a cloud server, and sending the attribute list to a management platform corresponding to the IP address so as to send the attribute information to the management platform.
5. The advertisement machine configuration method according to claim 4, wherein the step of generating, by the management platform, the configuration information according to the attribute information includes:
generating a configuration list corresponding to the attribute information through the management platform;
and in the configuration list, setting the association between the configuration items of the management platform and the attribute items in the attribute list to obtain configuration information.
6. The method of configuring an advertiser according to claim 4, wherein the step of receiving configuration information generated by the management platform according to the attribute information and configuring the local advertiser according to the configuration information comprises:
writing the configuration information sent by the management platform into the cloud server;
and acquiring the configuration information from the cloud server, and configuring the local advertising machine according to the configuration information.
7. The method for configuring an advertisement machine according to claim 6, wherein the step of obtaining the configuration information in the cloud server and configuring the local advertisement machine according to the configuration information comprises:
and based on a preset communication mode, receiving the configuration information in the cloud server through the local application, and setting the local advertisement player according to the configuration information through the local application to realize that the local advertisement player configures the management platform.
8. An advertising machine configuring apparatus, characterized by comprising:
the acquisition module is used for acquiring the attribute information of the local advertising player;
the sending module is used for sending the attribute information to a management platform;
the receiving module is used for receiving the configuration information generated by the management platform according to the attribute information;
and the configuration module is used for configuring the local advertising machine according to the configuration information.
9. An advertiser configuration system comprising a memory, a processor and an advertiser configuration program stored on the memory and executable on the processor, the advertiser configuration program when executed by the processor implementing the steps of the advertiser configuration method according to any one of claims 1 to 7.
10. A computer-readable storage medium, having stored thereon an advertiser configuration program which, when executed by a processor, performs the steps of the advertiser configuration method according to any one of claims 1 to 7.
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CN109360029A (en) * | 2018-10-30 | 2019-02-19 | 深圳市亿晟科技有限公司 | A kind of Self-management approach of remote terminal advertisement machine |
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Patent Citations (3)
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US20080140518A1 (en) * | 2006-12-06 | 2008-06-12 | Crossroads Media Corporation | System and method for enhancing the absorption and retention of advertising material |
CN103336691A (en) * | 2013-06-29 | 2013-10-02 | 安科智慧城市技术(中国)有限公司 | Dynamic layout method and system based on Android |
CN109360029A (en) * | 2018-10-30 | 2019-02-19 | 深圳市亿晟科技有限公司 | A kind of Self-management approach of remote terminal advertisement machine |
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