CN112365292A - Control method and control device for direct advertisements and container - Google Patents
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Abstract
The invention discloses a control method of direct advertisements, which comprises the following steps: a. receiving input information in an input field; b. and when the input information is changed, displaying advertisement information adaptive to the current default input information according to the change, wherein the advertisement information is displayed before the input information is confirmed by a user. According to another aspect of the invention, a control device for direct advertising and a container with an input field are also provided. According to the invention, through a brand-new advertisement calculation algorithm, when the user inputs in the input field, the advertisement result is already displayed in the display area, and the input is not required to be completely input and then is corresponding to the update of the advertisement result. Compared with the prior art, the advertisement technology is faster, the transmission efficiency is higher, the method is suitable for the requirements of people who use the advertisement technology for various applications at a fast pace, and the advertisement technology is easier to popularize, so that the advertisement market is seized.
Description
Technical Field
The invention belongs to computer processing, particularly relates to the field of internet and mobile internet, and particularly relates to a control method and a control device for searching advertisements when inputting in a system based on the internet and the mobile internet, and a corresponding container.
Background
Search engines are a popular technology and are widely used by a large number of internet users. The application of search engines, whether in the internet system or mobile internet system, is a very hot phenomenon. Because of this, the technology for search engines is also continuously developing, and different vendors, suppliers, and service providers will launch different search engine technologies.
In the conventional search engine technology, an input field is usually used as a carrier, keywords such as "epidemic situation" are input into the input field, and then a "search" button is clicked to start a search. This is one of the most common forms of search engine presentation. The input field is typically present in the browser, but may be present in any container, such as any application. As users have advanced about the use of this technology, more technical solutions are in need of breakthrough.
One technique that is compatible with search engines is advertising, where different advertisements are derived based on information entered by a user. For example, advertising information may appear on the right side of the google search engine, etc. However, these advertisement messages, which are usually presented with the search results, are also limited to the pressing of the "search" button.
The invention aims to provide advertisement information corresponding to information input by a user more quickly instead of waiting for the user to press a search button. In the process of user input, a user thinks that the user should input certain keywords at all, presses a search button according to the traditional method when the user stops inputting and sees that the search result is different from the expectation of the user, and the user needs to operate again. For the advertisement, another layer of meaning exists, the advertisement is usually touched by the user at a floating moment, and when a constantly changing advertisement message appears in the sight of the user, the quick feedback can often achieve better effect.
With the technology becoming more and more current, a more intuitive and faster advertising technical scheme is needed.
At present, in the prior art, a better technical scheme than the prior art that the advertisement appears after a search button is pressed does not exist, and particularly, a control method and a control device for direct advertisement are lacked.
Disclosure of Invention
In view of the technical defects in the prior art, the present invention provides a control method and a control device for direct advertisement, which are used for obtaining search results while a user enters input in an input field. Specifically, the method for controlling the direct advertisements comprises the following steps:
a. receiving input information in an input field;
b. and when the input information is changed, displaying advertisement information adaptive to the current default input information according to the change, wherein the advertisement information is displayed before the input information is confirmed by a user.
Preferably, the step b comprises the steps of:
b1. receiving new input information;
b2. determining current default input information;
b3. acquiring advertisement information corresponding to the current default input information;
b4. and displaying the advertisement information.
Preferably, the step of displaying the advertisement information corresponding to the current default input information in the step b is performed by:
-determining a display area adapted to the input field;
-displaying the advertisement information in the display area.
Preferably, the step of displaying the advertisement information in the display area includes the steps of:
i. determining the number of advertisement messages that can be displayed by the display area;
selecting a corresponding number of advertisement information from the advertisement information to display in the display area.
Preferably, the display area is any one or any more of:
-a web page text area under the input field;
-a status field of the container in which the input field is located;
-a floating box displayed to the right of the input field;
-a pop-up window, and the pop-up window automatically closes upon expiration of a first threshold time.
Preferably, the step b1 includes the following steps:
b11. receiving input of a user;
b12. acquiring current default input information based on user input;
b13. judging whether the current default input information is consistent with the prestored default input information;
b14. if the two are not consistent, determining that new input information exists, and using the user input of step b11 as the new input information.
Preferably, the step b1 further includes the following steps:
b15. the current default input information is pre-stored so that the pre-stored current default information can be used to perform the comparison process of step b13 when the next user input is received.
According to another aspect of the present invention, there is provided a control device for direct advertising in a container having an input field, comprising:
first receiving means for receiving input information in an input field;
first processing means for displaying advertisement information adapted to current default input information according to a change in the input information when the change occurs, wherein the advertisement information has been displayed before the input information is confirmed by a user.
Preferably, the first processing means comprises the following means:
second receiving means for receiving new input information;
first determining means for determining current default input information;
first acquiring means for acquiring advertisement information corresponding to the current default input information;
a first display device for displaying the advertising information.
Preferably, the second receiving means comprises the following means:
third receiving means for receiving an input of a user;
second acquiring means for acquiring current default input information based on the user input;
first judging means for judging whether the current default input information coincides with pre-stored default input information;
and a second determination device which determines that new input information exists when the user input received by the third receiving device is different from the user input received by the third receiving device, and takes the user input as the new input information.
Preferably, the display area corresponding to the advertisement information is any one or more of the following areas:
-a web page text area under the input field;
-a status field of the container in which the input field is located;
-a floating box displayed to the right of the input field;
-a pop-up window, and the pop-up window automatically closes upon expiration of a first threshold time.
According to another aspect of the invention, a container with an input field is also provided, which comprises the control device.
According to the invention, through a brand-new advertisement calculation algorithm, when the user inputs the advertisement information in the input field, the corresponding advertisement information is already displayed in the display area, and the input is not required to be completely input and then the search result is updated. Compared with the prior art, the advertisement technology is faster, the transmission efficiency is higher, the method is suitable for the requirements of people who use the advertisement technology for various applications at a fast pace, and the advertisement technology is easier to popularize, so that the advertisement market is seized.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments with reference to the following drawings:
fig. 1 is a detailed flowchart of a direct advertisement control method according to a first embodiment of the present invention;
FIG. 2 is a detailed flow chart of a direct advertisement control method according to a second embodiment of the present invention;
fig. 3 is a schematic diagram showing a detailed structure of a direct advertisement control device according to a third embodiment of the present invention;
fig. 4 is a schematic diagram showing a specific configuration of a second receiving means in a direct advertisement controlling apparatus according to a fourth embodiment of the present invention; and
fig. 5 is an operation diagram illustrating a direct advertisement control method according to a fifth embodiment of the present invention in operation.
Detailed Description
In order to better and clearly show the technical scheme of the invention, the invention is further described with reference to the attached drawings.
The technical personnel in the field understand that, aiming at the defects of the prior art, the invention discloses a specific flow of a control method of direct advertisements and a corresponding control device. The invention is mainly characterized in that the advertisement content is continuously fed back and updated while the user inputs the advertisement content, thereby giving better advertisement experience.
Fig. 1 is a detailed flowchart of a direct advertisement control method according to a first embodiment of the present invention;
first, the process proceeds to step S101, and input information in the input field is received. Referring to the embodiment shown in fig. 3 and 4, it is understood by those skilled in the art that the control device provided by the present invention can monitor the input information in the input field and perform the subsequent operations accordingly. When the user inputs in any one of the input fields corresponding to the control device, the step S101 is completed under the execution of the control device, i.e., the input information is continuously received.
Further, step S102 is executed to display advertisement information adapted to the current default input information according to the change, wherein the advertisement information is displayed before the input information is confirmed by the user. Specifically, those skilled in the art understand that, under the execution of the control device, when the input information changes, corresponding advertisement information is displayed according to the change, for example, at time a, the input information is "spring festival", and at time B, the input information is "spring festival train", then the input information corresponding to two times changes, and once the input information changes, the control device controls to display different advertisement information, and a specific operation manner will be described later.
More specifically, in the step S102, the input information is already displayed with the updated advertisement result before being confirmed by the user. In particular, and with particular reference to the embodiment shown in FIG. 5, after the user enters "spring festival" the user begins entering "huoche" pinyin, which after entry, presents a number of options, the advertising results having been updated before the user specifically confirms that it is the Chinese character "train". Specifically, those skilled in the art understand that in the normal input process, the processing of the input contents in the input field by each facilitator is limited to the already confirmed contents, and the input information that is not confirmed is not processed, but in step S102, the processing is performed together for the contents that are not confirmed by the user.
With reference to the embodiment shown in fig. 1, fig. 2 is a schematic flow chart illustrating a control method for direct advertisements according to a second embodiment of the present invention. Specifically, step S201 is first performed, which may be specifically implemented with reference to step S101, and is not described herein again.
Then, step S202 is executed to receive new input information. In the above step S201, an existing input information already exists in the input field, and based on the input information, the advertisement result is already displayed in the advertisement display area, because the input information in the input field has changed in the process of the absence in the input field, specifically, as shown in the above step S102 shown in fig. 1, the advertisement result is displayed accordingly. On the basis of the existing input information, when a new input is input, the new input information is received through the step S202, and this process is a process in which characters are continuously input, and is specifically completed through the function of the input field control.
Then, step S203 is performed to determine the current default input information. Since the input text is not completely confirmed by the user, there is a possibility of inputting various information. In such a case, the control means shown in fig. 3 and 4 will determine a default input information. In a preferred embodiment, the default input information is confirmed by the first alternative determined by the input method. In other preferred embodiments, the association degree may be determined, for example, the initial input is "spring festival", the subsequent input is "hughe", which may be understood as "or" train ", and the like, and a word with the highest association degree with the" spring festival "is selected as the default input information, for example," spring festival train ", and these changes are within the protection scope of the present invention and will not be described herein again.
Next, step S204 is performed to acquire advertisement information corresponding to the current default input information. Preferably, the current default input information is used as a keyword, a satisfactory advertisement result is selected from a plurality of candidate advertisements, and then the advertisement results are used as advertisement information to be displayed.
Finally, step S205 is executed to display the advertisement information. After the advertisement information is determined in step S204, it is directly displayed.
In conjunction with fig. 1 and fig. 2, those skilled in the art will understand that, in a preferred embodiment, the step S202 can be further detailed as follows:
step b11 is entered first, and user input is received, preferably by function of the input field.
Step b12 is then performed, and the current default input information is obtained based on the user input, which is preferably done in connection with step S203 described above.
Next, step b13 is executed to determine whether the current default input information is consistent with the pre-stored default input information. Further, it is understood by those skilled in the art that the pre-stored default input information may be the last determined current default input information, or may be a pre-set one, such as "snow boots" set according to the current most popular goods, i.e., the advertisement information is displayed as an advertisement result related to the snow boots when there is no input information.
And finally, entering a step b14, if the two are not consistent, determining that new input information exists, and taking the user input of the step b11 as the new input information. It may thus be determined that there is new user input and that the advertising results need to be updated. Accordingly, if the two input information are consistent, there is no new user input and there is no need to update the advertising results.
Further, the step b14 may further include the following steps: b15. the current default input information is pre-stored so that the pre-stored current default information can be used to perform the comparison process of step b13 when the next user input is received. In this way, a current default input information is always maintained, thereby facilitating continuous operation of the system.
Referring to the above-mentioned embodiments shown in fig. 1 and fig. 2, fig. 3 is a schematic diagram showing a specific structure of a direct advertising control device according to a third embodiment of the present invention. Specifically, the control device provided by the invention comprises a first receiving device 1 and a first processing device 2, wherein the first receiving device 1 is used for receiving input information in an input field; a first processing device 2, configured to display advertisement information adapted to the current default input information according to the change when the input information changes, wherein the advertisement information is displayed before the input information is confirmed by the user.
Further, the first processing device 2 specifically further includes the following devices:
second receiving means 21 for receiving new input information;
first determining means 22 for determining current default input information;
first acquiring means 23 for acquiring advertisement information corresponding to the current default input information;
a first display device 24 for displaying the advertising information.
The implementation of the above devices can be realized by referring to the steps shown in fig. 1 and fig. 2, and will not be described herein again.
Further, referring to the embodiments shown in fig. 1 to fig. 3, fig. 4 is a schematic diagram illustrating a specific structure of a second receiving device in a direct advertisement controlling device according to a fourth embodiment of the present invention. Preferably, the second receiving means 21 comprises the following means:
third receiving means 211 for receiving an input of a user;
second obtaining means 212 for obtaining current default input information based on the user input;
first judging means 213 for judging whether the current default input information coincides with pre-stored default input information;
second determining means 214, when the two are not identical, determines that there is new input information, and takes the user input received by the third receiving means as the new input information.
Specifically, the implementation of the above devices can be realized by referring to the steps shown in fig. 1 and fig. 2, which are not described herein again.
Still further, referring to the embodiments shown in fig. 1 to 4, those skilled in the art understand that, preferably, the display area corresponding to the advertisement information is any one or any more of the following areas:
-a web page text area under the input field;
-a status field of the container in which the input field is located;
-a floating box displayed to the right of the input field;
-a pop-up window, and the pop-up window automatically closes upon expiration of a first threshold time.
Furthermore, those skilled in the art will appreciate that the solution provided by the present invention is applicable to all containers having input fields, such as any application program having input field functions, regardless of their existence in any form. More specifically, in these containers, text areas, status bars, sliders, or pop-up windows may be applied across to reveal different ad presentation formats.
Accordingly, in the process of displaying the advertisement information in the steps and the device, the display area corresponding to the input field is firstly determined, and then the advertisement information is correspondingly displayed in the display area.
Still further, the step of displaying the advertisement information in the display area may be implemented by:
i. determining the number of advertisement messages that can be displayed by the display area;
selecting a corresponding number of advertisement information from the advertisement information to display in the display area. If the display area can display 5 advertisements, then correspondingly, 5 advertisement information are selected from all the candidate advertisement information to be displayed in the display area respectively, or alternatively displayed in the display area, that is, a dynamic change is made, for example, 10 advertisement information are displayed in 5 display areas, or the like. Various embodiments may be implemented by those skilled in the art according to various needs of the implementation, and are not described herein in detail.
Further, referring to the embodiments shown in fig. 1 to 4, it is understood by those skilled in the art that, in another preferred embodiment, the present invention further provides a container with an input field, which includes the control device shown in fig. 3 and 4, i.e., includes sub-devices of the control device in various embodiments and variations.
Fig. 5 is a schematic diagram illustrating the operation of a direct advertisement control method according to a fifth embodiment of the present invention, in which, as shown in fig. 5, when the search input field has not input "epidemic situation", the search input field displays advertisements corresponding to the last input content at the positions of the advertisements 1 to 5 according to the last searched content, and in this operation, when "epidemic" is input, the advertisements 1 to 5 display contents associated with "epidemic", such as "epidemic prevention", "plague", etc., and when "epidemic situation" is input, the contents associated with "epidemic situation", such as "mask", "vegetables", "disinfectant", etc., are preferably presented, and as the input progresses, when the user then inputs "take out", various take out apps are preferably presented in the advertisements, those skilled in the art understand that, for convenience of understanding, the position of the advertisement is set in 3 shown in the present embodiment, and the setting of the advertisement position is not limited to the position shown in fig. 5, and further, the advertisements 1 to 5 will change in real time with the input of the user, which is not described herein.
The foregoing description of specific embodiments of the present invention has been presented. It is to be understood that the present invention is not limited to the specific embodiments described above, and that various changes and modifications may be made by one skilled in the art within the scope of the appended claims without departing from the spirit of the invention.
Claims (11)
1. A control method for direct advertisements is characterized by comprising the following steps:
a. receiving input information in an input field;
b. and when the input information is changed, displaying advertisement information adaptive to the current default input information according to the change, wherein the advertisement information is displayed before the input information is confirmed by a user.
2. The control method according to claim 1, wherein the step b includes the steps of:
b1. receiving new input information;
b2. determining current default input information;
b3. acquiring advertisement information corresponding to the current default input information;
b4. and displaying the advertisement information.
3. The control method according to claim 1 or 2, wherein the step of displaying the advertisement information adapted to the current default input information in step b is performed by:
-determining a display area adapted to the input field;
-displaying the advertisement information in the display area.
4. The control method according to claim 3, wherein the step of displaying the advertisement information in the display area comprises the steps of:
i. determining the number of advertisement messages that can be displayed by the display area;
selecting a corresponding number of advertisement information from the advertisement information to display in the display area.
5. The control method according to claim 3 or 4, wherein the display area is any one or more of:
-a web page text area under the input field;
-a status field of the container in which the input field is located;
-a floating box displayed to the right of the input field;
-a pop-up window, and the pop-up window automatically closes upon expiration of a first threshold time.
6. The control method according to any one of claims 2 to 5, characterized in that the step b1 includes the steps of:
b11. receiving input of a user;
b12. acquiring current default input information based on user input;
b13. judging whether the current default input information is consistent with the prestored default input information;
b14. if the two are not consistent, determining that new input information exists, and using the user input of step b11 as the new input information.
7. The control method according to claim 6, wherein the step b1 further comprises the steps of:
b15. the current default input information is pre-stored so that the pre-stored current default information can be used to perform the comparison process of step b13 when the next user input is received.
8. A control device for direct advertising in a container with an input field, comprising:
first receiving means for receiving input information in an input field;
first processing means for displaying advertisement information adapted to current default input information according to a change in the input information when the change occurs, wherein the advertisement information has been displayed before the input information is confirmed by a user.
9. The control device according to claim 8, wherein the first processing means includes means for:
second receiving means for receiving new input information;
first determining means for determining current default input information;
first acquiring means for acquiring advertisement information corresponding to the current default input information;
a first display device for displaying the advertising information.
10. The control device according to claim 8 or 9, wherein the second receiving means includes means for:
third receiving means for receiving an input of a user;
second acquiring means for acquiring current default input information based on the user input;
first judging means for judging whether the current default input information coincides with pre-stored default input information;
and a second determination device which determines that new input information exists when the user input received by the third receiving device is different from the user input received by the third receiving device, and takes the user input as the new input information.
11. A container with an input field, characterized by comprising a control device according to any one of claims 8 to 10.
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| CN202011368589.2A CN112365292A (en) | 2020-11-30 | 2020-11-30 | Control method and control device for direct advertisements and container |
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