CN112348558A - Marketing reach resource consumption determination method and device and electronic equipment - Google Patents
Marketing reach resource consumption determination method and device and electronic equipment Download PDFInfo
- Publication number
- CN112348558A CN112348558A CN202011037108.XA CN202011037108A CN112348558A CN 112348558 A CN112348558 A CN 112348558A CN 202011037108 A CN202011037108 A CN 202011037108A CN 112348558 A CN112348558 A CN 112348558A
- Authority
- CN
- China
- Prior art keywords
- resource consumption
- reach
- data
- formatted
- consumption data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 42
- 230000004044 response Effects 0.000 claims description 6
- 238000012790 confirmation Methods 0.000 claims description 5
- 230000002452 interceptive effect Effects 0.000 claims description 5
- 238000004364 calculation method Methods 0.000 abstract description 2
- 238000012545 processing Methods 0.000 description 14
- 238000010586 diagram Methods 0.000 description 8
- 230000000694 effects Effects 0.000 description 4
- 238000004590 computer program Methods 0.000 description 3
- 230000003287 optical effect Effects 0.000 description 3
- 238000007619 statistical method Methods 0.000 description 3
- 238000006243 chemical reaction Methods 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 239000013307 optical fiber Substances 0.000 description 2
- 230000000644 propagated effect Effects 0.000 description 2
- 238000003491 array Methods 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 239000000463 material Substances 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 230000003252 repetitive effect Effects 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
- 239000000126 substance Substances 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L45/00—Routing or path finding of packets in data switching networks
- H04L45/24—Multipath
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
Landscapes
- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Telephonic Communication Services (AREA)
Abstract
The invention discloses a marketing reach resource consumption determining method, a marketing reach resource consumption determining device and electronic equipment, wherein the method comprises the following steps: acquiring reach data of different reach tools adopted by each route providing system; formatting the trigger data to obtain formatted resource consumption data; and determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode. The invention can convert the resource consumption data types and resource consumption rates corresponding to different route providing systems and different reach tools into uniform formatted resource consumption data, thereby adopting the uniform formatted resource consumption data to determine the marketing reach resource consumption in real time, simplifying the reach resource consumption calculation and simultaneously ensuring the real-time property of the reach resource consumption data.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a marketing reach resource consumption determining method and device, electronic equipment and a computer readable medium.
Background
There are many current marketing touch tools, mainly including short message, flash message, multimedia message, and Interactive Voice Response (IVR) phone. In the practical application process, different types of even the same type of reach tools may interface different route providing systems, and the resource consumption data types and the resource consumption rates of the different route providing systems are often different, which causes inconsistency of the resource consumption data types and the resource consumption rates corresponding to the different types of even the same type of reach tools, and may cause great development difficulty in real-time resource consumption statistics.
Disclosure of Invention
The invention aims to solve the technical problems that the resource consumption data types and the resource consumption rates of different route providing systems in the existing marketing reach system are different, and the reach resource consumption is difficult to determine in real time.
In order to solve the above technical problem, a first aspect of the present invention provides a marketing-reaching resource consumption determining method, including:
acquiring reach data of different reach tools adopted by each route providing system;
formatting the trigger data to obtain formatted resource consumption data;
and determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode.
According to a preferred embodiment of the present invention, said formatting said data comprises:
determining the pushing condition of the corresponding reach tool according to the reach data;
converting the reach data into a pushing amount, a delivery amount and a statistic amount according to the pushing condition of the reach information;
wherein the pushing amount refers to the number of users who touch the total pushing of the tool;
the delivery volume refers to the number of users receiving the reach information through the receipt data confirmation of the route providing system;
the statistics mean the number of delivery volumes that need to be counted per unit resource consumption.
According to a preferred embodiment of the present invention, the determining the reach resource consumption according to the formatted resource consumption data and the contract statistical method comprises:
acquiring a statistical mode corresponding to the formatted resource consumption data in contract statistical modes;
and determining the touch resource consumption according to the formatted resource consumption data and the corresponding statistical mode.
According to a preferred embodiment of the present invention, the statistical means comprises a rate and a deceleration means;
the formatted resource consumption data is a pushing quantity xa(ii) a The corresponding rate in the contract statistical mode is a; the formatted resource consumption data is delivery amount xb(ii) a The corresponding rate in the contract statistical mode is b; the formatted resource consumption data is a statistic xc(ii) a The corresponding rate in the contract statistical mode is c; the deceleration pattern is xa、xbAnd xcIs calculated as f (x)a，xb，xc) Then the touchup resource consumption Y is:
Y＝axa+bxb+cxc+f(xa，xb，xc)
according to a preferred embodiment of the present invention, before the obtaining of the statistical mode corresponding to the formatted resource consumption data in the contract statistical mode, the method further includes:
establishing a contract statistical mode;
wherein the contract statistical manner comprises a statistical manner corresponding to the formatted resource consumption data.
According to a preferred embodiment of the present invention, the determining the reach resource consumption according to the formatted resource consumption data and the contract statistical method comprises:
establishing a contract statistical mode of each route providing system; wherein, the contract statistical mode of the route providing system comprises the statistical mode of the route providing system corresponding to the formatted resource consumption data;
acquiring each route providing system statistical mode corresponding to the formatted resource consumption data in the contract statistical modes of each route providing system;
and determining the reach resource consumption according to the formatted resource consumption data and the statistical mode of each route providing system corresponding to the formatted resource consumption data.
According to a preferred embodiment of the invention, the reaching means comprises: at least one of short message, flash message, multimedia message and interactive voice response IVR telephone.
In order to solve the above technical problem, a second aspect of the present invention provides a marketing-reaching resource consumption determination device, including:
the first acquisition module is used for acquiring reach data of different reach tools adopted by each route providing system;
the formatting module is used for formatting the reach data to obtain formatted resource consumption data;
and the determining module is used for determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode.
According to a preferred embodiment of the present invention, the formatting module comprises:
the sub-acquisition module is used for determining the pushing condition of the corresponding reach tool according to the reach data;
the conversion module is used for converting the reach data into a pushing amount, a delivery amount and a statistic amount according to the pushing condition of the reach information;
wherein the pushing amount refers to the number of users who touch the total pushing of the tool;
the delivery volume refers to the number of users receiving the reach information through the receipt data confirmation of the route providing system;
the statistics mean the number of delivery volumes that need to be counted per unit resource consumption.
According to a preferred embodiment of the present invention, the determining module comprises:
the first sub-acquisition module is used for acquiring a statistical mode corresponding to the formatted resource consumption data in a contract statistical mode;
and the first sub-determining module is used for determining the touch resource consumption according to the formatted resource consumption data and the corresponding statistical mode.
According to a preferred embodiment of the present invention, the statistical means comprises a rate and a deceleration means; the first sub-determination module determines the reach resource consumption by:
the formatted resource consumption data is a pushing quantity xa(ii) a The corresponding rate in the contract statistical mode is a; the formatted resource consumption data is delivery amount xb(ii) a The corresponding rate in the contract statistical mode is b; the formatted resource consumption data is a statistic xc(ii) a The corresponding rate in the contract statistical mode is c; the deceleration pattern is xa、xbAnd xcIs calculated as f (x)a，xb，xc) Then the touchup resource consumption Y is:
Y＝axa+bxb+cxc+f(xa，xb，xc)
according to a preferred embodiment of the present invention, the determining module further comprises:
the first establishing module is used for establishing a contract statistical mode;
wherein the contract statistical manner comprises a statistical manner corresponding to the formatted resource consumption data.
According to a preferred embodiment of the present invention, the determining module comprises:
the second establishing module is used for establishing contract statistical modes of all the route providing systems; wherein, the contract statistical mode of the route providing system comprises the statistical mode of the route providing system corresponding to the formatted resource consumption data;
a second sub-obtaining module, configured to obtain, in the contract statistical manners of the route providing systems, statistical manners of the route providing systems corresponding to the formatted resource consumption data;
and the second sub-determining module is used for determining the reach resource consumption according to the formatted resource consumption data and the statistical mode of each route providing system corresponding to the formatted resource consumption data.
According to a preferred embodiment of the invention, the reaching means comprises: at least one of short message, flash message, multimedia message and interactive voice response IVR telephone.
To solve the above technical problem, a third aspect of the present invention provides an electronic device, comprising:
a processor; and
a memory storing computer executable instructions that, when executed, cause the processor to perform the method described above.
In order to solve the above technical problem, a fourth aspect of the present invention proposes a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs that, when executed by a processor, implement the above method.
The method comprises the steps of acquiring reach data of different reach tools adopted by each route providing system; formatting the trigger data to obtain formatted resource consumption data with a uniform format; and determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode. The invention can convert the resource consumption data types and resource consumption rates corresponding to different route providing systems and different reach tools into uniform formatted resource consumption data, thereby adopting the uniform formatted resource consumption data to determine the marketing reach resource consumption in real time, simplifying the reach resource consumption calculation and simultaneously ensuring the real-time property of the reach resource consumption data.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
FIG. 1 is a flow chart illustrating a marketing touchdown resource consumption determination method of the present invention;
FIG. 2 is a schematic diagram of reach data for different reach tools of different route providing systems according to the present invention;
FIG. 3 is a schematic diagram of different contract statistics employed by different routing systems of the present invention;
FIG. 4 is a schematic structural framework diagram of a marketing-reaching resource consumption determining apparatus according to the present invention;
FIG. 5 is a block diagram of an exemplary embodiment of an electronic device in accordance with the present invention;
FIG. 6 is a diagrammatic representation of one embodiment of a computer-readable medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different network and/or processor methods and/or microcontroller methods.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
As used herein, resource refers to any substance, time, or information that may be utilized, and information resources include various types of data, including computing resources and data. Resource consumption refers to the amount of material, time, or information consumed or used.
Referring to fig. 1, fig. 1 is a schematic flow chart of a method for determining consumption of marketing touchdown resources according to the present invention, as shown in fig. 1, the method includes:
s1, acquiring reach data of different reach tools adopted by each route providing system;
for example, the reach data of each routing providing system can be acquired from the database of each routing providing system platform through a third-party interface. The reach tool includes: at least one of short message, flash message, multimedia message and IVR telephone.
In the invention, the types of the reach data corresponding to different route providing systems are different, and the types of the reach data corresponding to different reach tools adopted by the same route providing system can also be different. As shown in fig. 2, for the route providing system a, the reach data by short message includes: the data types of the mobile phone number of the sent user, the mobile phone number of the replied receipt user and the like comprise the following steps of: the number of sent users and the number of replied response piece users. For the route providing system B, the reach data by short message includes: the data types such as the number of sent short messages and the number of replied receipt short messages and the like, and the reach data through the IVR telephone comprises the following steps: and the data types such as the answering times, the answering duration and the like.
S2, formatting the reach data to obtain formatted resource consumption data;
in the invention, the purpose of formatting the touch data is to unify the touch data of different data types into formatted resource consumption data of the same data type so as to calculate the touch resource consumption in real time. In one embodiment, the formatting the trigger data comprises:
s21, determining the pushing condition of the corresponding reach tool according to the reach data;
wherein the push condition comprises: the number of pushed users, the number of delivered users, and the number of delivered statistics. Wherein the delivered user refers to a user who confirms receipt of the reach information through the receipt data of the route providing system. The delivered statistical number refers to the number of delivered users that needs to be counted according to unit resource consumption, and in the case of short messages, the delivered statistical number is the number of delivered short messages.
Because different routing providing systems and different reach tools correspond to different data types of reach data, the step converts the different types of reach data into the pushing condition corresponding to the reach tools. For example, for the reach data including the mobile phone number of the sent user and the mobile phone number of the replied receipt user, the number of the pushed users can be obtained by counting the number of the mobile phone numbers of the sent users, the number of the sent users can be obtained by counting the number of the mobile phone numbers of the replied receipt users, and the number of the sent short messages can be obtained by counting the number of the short messages sent to the mobile phone number of the replied receipt user.
S22, converting the reach data into a push amount, a reach amount and a statistic amount according to the push condition of the reach information;
wherein the pushing amount refers to the number of users who touch the total pushing of the tool; the delivery volume refers to the number of users receiving the reach information through the receipt data confirmation of the route providing system; the statistics mean the number of delivery volumes that need to be counted per unit resource consumption. In the invention, the pushing amount corresponds to the number of pushed users, the delivery amount corresponds to the number of delivered users, and the statistic amount corresponds to the delivered statistic number.
Furthermore, the step can also store the formatted resource consumption data containing the pushing amount, the delivery amount and the statistic amount into a resource consumption database, so that the resource consumption database can be conveniently called at any time.
And S3, determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode.
In an example, if the route providing systems use the same contract statistics, step S3 specifically includes:
s31, creating a contract statistical mode;
wherein the contract statistical manner comprises a statistical manner corresponding to the formatted resource consumption data. Namely, in such contract statistics, the following are included: the rate of the pushed amount, the rate of the delivered amount, and the rate of the statistic. Further, a deceleration mode can be included in the contract statistics.
S32, acquiring a statistical mode corresponding to the formatted resource consumption data in contract statistical modes;
specifically, the rate of the pushed amount, the rate of the delivered amount, and the rate of the statistic amount may be acquired. The deceleration pattern may be further obtained.
And S33, determining the touch resource consumption according to the formatted resource consumption data and the corresponding statistical mode.
Illustratively, the statistical manner includes a rate and a deceleration manner;
the formatted resource consumption data is a pushing quantity xa(ii) a The corresponding rate in the contract statistical mode is a; the formatted resource consumption data is delivery volumexb(ii) a The corresponding rate in the contract statistical mode is b; the formatted resource consumption data is a statistic xc(ii) a The corresponding rate in the contract statistical mode is c; the deceleration pattern is xa、xbAnd xcIs calculated as f (x)a，xb，xc) Then the touchup resource consumption Y is:
Y＝axa+bxb+cxc+f(xa，xb，xc)
in another example, if different contract statistics manners are adopted by different route providing systems, step S3 specifically includes:
s301, establishing a contract statistical mode of each route providing system;
wherein, the contract statistical mode of the route providing system comprises the statistical mode of the route providing system corresponding to the formatted resource consumption data; as shown in fig. 3, the contract statistics manner of the route providing system a includes: the speed a1 of the pushing quantity, the speed a2 of the delivery quantity and the speed a3 of the statistic quantity can also comprise a deceleration mode a 4. The contract statistical method of the route providing system B comprises the following steps: the speed b1 of the pushing quantity, the speed b2 of the delivery quantity and the speed b3 of the statistic quantity can also comprise a deceleration mode b 4.
S302, obtaining the statistical mode of each route providing system corresponding to the formatted resource consumption data in the contract statistical modes of each route providing system;
as shown in fig. 3, for the route providing system a, the rate of push a1, the rate of reach a2, and the rate of statistic a3 can be acquired. The deceleration pattern a4 can be further obtained. For the route providing system B, the rate of push amount B1, the rate of reach amount B2, and the rate of statistic B3 can be acquired. The deceleration pattern b4 can be further obtained.
For subsequent calling convenience, the statistical manner of each route providing system can be stored in a statistical database.
S303, determining the reach resource consumption according to the formatted resource consumption data and the statistical mode of each route providing system corresponding to the formatted resource consumption data.
In this step, the reach resource consumption of each route providing system is determined according to the formatted resource consumption data of each route providing system and the statistical mode of the route providing system. Specifically, in the processing process, formatted resource consumption data and statistical modes of different route providing systems can be identified through different labels. For example, for the route providing system a, the tag byte a may be set in the formatted resource consumption data and the statistical manner thereof, respectively, and when the reach resource consumption of the route providing system a is calculated, the formatted resource consumption data including the tag byte a is retrieved from the resource consumption database, and the statistical data including the tag byte a is retrieved from the statistical database to determine the reach resource consumption of the route providing system a, where the specific determination method is described in detail in S33, and is not described here again.
And after the reach resource consumption of each route providing system is obtained, adding the reach resource consumption of each route providing system to obtain the marketing reach resource consumption.
In another example, different contract statistics are used by different reach tools, and step S3 specifically includes:
s311, establishing contract statistical modes of the various reach tools;
wherein, the contract statistical mode of the reach tool comprises the statistical mode of the reach tool corresponding to the formatted resource consumption data; for example: the contract statistical mode of the short message comprises the following steps: the speed d1 of the pushing quantity, the speed d2 of the delivery quantity and the speed d3 of the statistic quantity can also comprise a deceleration mode d 4.
S312, acquiring each reach tool statistical mode corresponding to the formatted resource consumption data in the contract statistical modes of each reach tool;
s313, determining the reach resource consumption according to the formatted resource consumption data and the corresponding statistical modes of the reach tools.
In this step, the reach resource consumption of each reach tool is determined according to the formatted resource consumption data of each reach tool and the statistical mode of the reach tool. Specifically, in the processing process, formatted resource consumption data and statistical modes of different reach tools can be identified through different tags. For example, for a short message, a tag byte d may be set in the formatted resource consumption data and the statistical manner, respectively, and when touch resource consumption of the short message is calculated, the formatted resource consumption data including the tag byte d is called from the resource consumption database, and the statistical data including the tag byte d is called from the statistical database to determine touch resource consumption of the short message. And after the reach resource consumption of each reach tool is obtained, adding the reach resource consumption of each reach tool to obtain the marketing reach resource consumption.
Further, after step S3, the touch resource consumption may be sent to the server in real time, and the server optimizes the touch policy according to the touch resource consumption sent in real time, so as to reduce the touch resource consumption.
Fig. 4 is a schematic structural framework diagram of a marketing reaching resource consumption determining device provided by the present invention, the device comprising:
a first obtaining module 41, configured to obtain reach data of different reach tools used by each route providing system; the reach tool includes: at least one of short message, flash message, multimedia message and interactive voice response IVR telephone.
A formatting module 42, configured to format the reach data to obtain formatted resource consumption data;
and a determining module 43, configured to determine the reach resource consumption according to the formatted resource consumption data and the contract statistical manner.
In one embodiment, the formatting module 42 includes:
the sub-obtaining module 421 is configured to determine, according to the reach data, a pushing condition of a corresponding reach tool;
the conversion module 422 is configured to convert the reach data into a push amount, a reach amount, and a statistic according to a push condition of the reach information;
wherein the pushing amount refers to the number of users who touch the total pushing of the tool;
the delivery volume refers to the number of users receiving the reach information through the receipt data confirmation of the route providing system;
the statistics mean the number of delivery volumes that need to be counted per unit resource consumption.
The determining module 43 includes:
a first creating module 430, configured to create a contract statistical manner;
wherein the contract statistical manner comprises a statistical manner corresponding to the formatted resource consumption data.
A first sub-obtaining module 431, configured to obtain a statistical mode corresponding to the formatted resource consumption data in a contract statistical mode;
a first sub-determining module 432, configured to determine the reach resource consumption according to the statistical manner corresponding to the formatted resource consumption data.
The statistical mode comprises a speed rate and a deceleration mode; the first sub-determination module 431 determines the reach resource consumption by:
the formatted resource consumption data is a pushing quantity xa(ii) a The corresponding rate in the contract statistical mode is a; the formatted resource consumption data is delivery amount xb(ii) a The corresponding rate in the contract statistical mode is b; the formatted resource consumption data is a statistic xc(ii) a The corresponding rate in the contract statistical mode is c; the deceleration pattern is xa、xbAnd xcIs calculated as f (x)a，xb，xc) Then the touchup resource consumption Y is:
Y＝axa+bxb+cxc+f(xa，xb，xc)
in another embodiment, the determining module 43 includes:
the second establishing module is used for establishing contract statistical modes of all the route providing systems; wherein, the contract statistical mode of the route providing system comprises the statistical mode of the route providing system corresponding to the formatted resource consumption data;
a second sub-obtaining module, configured to obtain, in the contract statistical manners of the route providing systems, statistical manners of the route providing systems corresponding to the formatted resource consumption data;
and the second sub-determining module is used for determining the reach resource consumption according to the formatted resource consumption data and the statistical mode of each route providing system corresponding to the formatted resource consumption data.
In the following, embodiments of the electronic device of the invention are described, which may be seen as an implementation in physical form for the above-described method and method embodiments of the invention. Details described in the embodiments of the electronic device of the invention should be regarded as supplementary to the method or method embodiments described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described method or method embodiments.
Fig. 5 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 500 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of the electronic device 500 may include, but are not limited to: at least one processing unit 510, at least one memory unit 520, a bus 530 connecting different electronic device components (including the memory unit 520 and the processing unit 510), a display unit 540, and the like.
The storage unit 520 stores a computer readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 510 such that the processing unit 510 performs the steps of various embodiments of the present invention. For example, the processing unit 510 may perform the steps as shown in fig. 1.
The memory unit 520 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM)5201 and/or a cache memory unit 5202, and may further include a read only memory unit (ROM) 5203. The memory unit 520 may also include a program/utility 5204 having a set (at least one) of program modules 5205, such program modules 5205 including, but not limited to: operating the electronic device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 500 may also communicate with one or more external devices 300 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 500 via the external devices 500, and/or enable the electronic device 500 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication can occur via input/output (I/O) interfaces 550, and can also occur via network adapter 560 to one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet. The network adapter 560 may communicate with other modules of the electronic device 500 via the bus 530. It should be appreciated that although not shown in FIG. 5, other hardware and/or software modules may be used in the electronic device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID electronics, tape drives, and data backup storage electronics, among others.
FIG. 6 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 6, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic device, method, or apparatus that is electronic, magnetic, optical, electromagnetic, infrared, or semiconductor, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: acquiring reach data of different reach tools adopted by each route providing system; formatting the trigger data to obtain formatted resource consumption data; and determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution electronic device, method, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including object oriented programming languages such as Java, C + + or the like and conventional procedural programming languages, such as "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an electronic device, or a computer-readable medium that executes a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, solutions and benefits of the present invention in further detail, it should be appreciated that the present invention is not inherently related to any particular computer, virtual method or electronic device, and that various general-purpose methods may implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A marketing-reach resource consumption determination method, the method comprising:
acquiring reach data of different reach tools adopted by each route providing system;
formatting the trigger data to obtain formatted resource consumption data;
and determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode.
2. The method of claim 1, wherein the formatting the trigger data comprises:
determining the pushing condition of the corresponding reach tool according to the reach data;
converting the reach data into a pushing amount, a delivery amount and a statistic amount according to the pushing condition of the reach information;
wherein the pushing amount refers to the number of users who touch the total pushing of the tool;
the delivery volume refers to the number of users receiving the reach information through the receipt data confirmation of the route providing system;
the statistics mean the number of delivery volumes that need to be counted per unit resource consumption.
3. The method of any of claims 1-2, wherein the determining the reach resource consumption from the formatted resource consumption data and contract statistics comprises:
acquiring a statistical mode corresponding to the formatted resource consumption data in contract statistical modes;
and determining the touch resource consumption according to the formatted resource consumption data and the corresponding statistical mode.
4. The method according to any of claims 1-3, wherein the statistical means comprises rate and slowdown means;
the formatted resource consumption data is a pushing quantity xa(ii) a The corresponding rate in the contract statistical mode is a; the formatted resource consumption data is delivery amount xb(ii) a The corresponding rate in the contract statistical mode is b; the formatted resource consumption data is a statistic xc(ii) a The corresponding rate in the contract statistical mode is c; the deceleration pattern is xa、xbAnd xcIs calculated as f (x)a，xb，xc) Then the touchup resource consumption Y is:
Y＝axa+bxb+cxc+f(xa，xb，xc)。
5. the method according to any of claims 1-4, wherein prior to obtaining the statistics corresponding to the formatted resource consumption data from the contract statistics, the method further comprises:
establishing a contract statistical mode;
wherein the contract statistical manner comprises a statistical manner corresponding to the formatted resource consumption data.
6. The method of any of claims 1-5, wherein the determining the reach resource consumption from the formatted resource consumption data and contract statistics comprises:
establishing a contract statistical mode of each route providing system; wherein, the contract statistical mode of the route providing system comprises the statistical mode of the route providing system corresponding to the formatted resource consumption data;
acquiring each route providing system statistical mode corresponding to the formatted resource consumption data in the contract statistical modes of each route providing system;
and determining the reach resource consumption according to the formatted resource consumption data and the statistical mode of each route providing system corresponding to the formatted resource consumption data.
7. The method of any one of claims 1-6, wherein the reaching means comprises: at least one of short message, flash message, multimedia message and interactive voice response IVR telephone.
8. A marketing-reaching resource consumption determination apparatus, the apparatus comprising:
the first acquisition module is used for acquiring reach data of different reach tools adopted by each route providing system;
the formatting module is used for formatting the reach data to obtain formatted resource consumption data;
and the determining module is used for determining the reach resource consumption according to the formatted resource consumption data and the contract statistical mode.
9. An electronic device, comprising:
a processor; and
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011037108.XA CN112348558A (en) | 2020-09-27 | 2020-09-27 | Marketing reach resource consumption determination method and device and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011037108.XA CN112348558A (en) | 2020-09-27 | 2020-09-27 | Marketing reach resource consumption determination method and device and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN112348558A true CN112348558A (en) | 2021-02-09 |
Family
ID=74361057
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202011037108.XA Pending CN112348558A (en) | 2020-09-27 | 2020-09-27 | Marketing reach resource consumption determination method and device and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112348558A (en) |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090006247A1 (en) * | 2007-06-29 | 2009-01-01 | Microsoft Corporation | Services for Billing and Management of Consumable Resources |
| US20130024843A1 (en) * | 2011-07-19 | 2013-01-24 | Salesforce.Com, Inc. | Methods and apparatus for application performance and capacity analysis |
| US20140075443A1 (en) * | 2012-09-10 | 2014-03-13 | Sap Ag | Framework for critical-path resource-optimized parallel processing |
| US8935393B1 (en) * | 2012-08-23 | 2015-01-13 | Google Inc. | Recommendations based on usage and resource consumption data |
| US20190132258A1 (en) * | 2017-11-02 | 2019-05-02 | International Business Machines Corporation | Resource consumption control |
| CN111612513A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Resource allocation method and device based on business project information and electronic equipment |
| CN111612503A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement pushing method and device based on external page delivery touch user information and electronic equipment |
-
2020
- 2020-09-27 CN CN202011037108.XA patent/CN112348558A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090006247A1 (en) * | 2007-06-29 | 2009-01-01 | Microsoft Corporation | Services for Billing and Management of Consumable Resources |
| US20130024843A1 (en) * | 2011-07-19 | 2013-01-24 | Salesforce.Com, Inc. | Methods and apparatus for application performance and capacity analysis |
| US8935393B1 (en) * | 2012-08-23 | 2015-01-13 | Google Inc. | Recommendations based on usage and resource consumption data |
| US20140075443A1 (en) * | 2012-09-10 | 2014-03-13 | Sap Ag | Framework for critical-path resource-optimized parallel processing |
| US20190132258A1 (en) * | 2017-11-02 | 2019-05-02 | International Business Machines Corporation | Resource consumption control |
| CN111612513A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Resource allocation method and device based on business project information and electronic equipment |
| CN111612503A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement pushing method and device based on external page delivery touch user information and electronic equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20160034558A1 (en) | Generating a clustering model and clustering based on the clustering model | |
| CN112348564A (en) | Method and device for automatically managing advertisement delivery and electronic equipment | |
| US11178087B2 (en) | Aggregating redundant messages in a group chat | |
| CN113347226B (en) | Touch channel routing method and device and electronic equipment | |
| CN112003712B (en) | Service processing method, electronic device and computer readable storage medium | |
| CN113378579A (en) | Method, system and electronic equipment for voice input of structured data | |
| CN113656735A (en) | Message pushing system, method, electronic equipment and storage medium | |
| CN112015979A (en) | Method and device for sending information to target crowd and electronic equipment | |
| CN114900379A (en) | Message notification method and device, electronic equipment and storage medium | |
| CN114547175A (en) | Data processing method, device, storage medium and computer system | |
| CN112035401A (en) | Model data processing method and device, electronic equipment and readable medium | |
| CN112312335A (en) | Reminding short message sending method and device and electronic equipment | |
| CN112348558A (en) | Marketing reach resource consumption determination method and device and electronic equipment | |
| CN115543270B (en) | Software architecture method, system and equipment based on message drive | |
| CN112288362A (en) | Parcel re-delivery method, parcel delivery method and related equipment | |
| CN113919310A (en) | Short message content determination method and device, electronic equipment and storage medium | |
| US10216672B2 (en) | System and method for preventing time out in input/output systems | |
| CN114661289A (en) | Knowledge and data driving-based micro application development system and method | |
| CN111246030B (en) | Method, device and system for judging number validity | |
| CN113590243A (en) | Energy enterprise project creation method and device, computer equipment and medium | |
| CN112363716A (en) | Method, system and device for dynamically assembling evaluation model | |
| CN111680032B (en) | Method and device for processing information sending task and electronic equipment | |
| CN113779018A (en) | Data processing method and device | |
| CN112309399B (en) | Method and device for executing task based on voice and electronic equipment | |
| CN111953581B (en) | Method and device for managing template message task and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |