CN112348543A - Intelligent shopping guide method, device, terminal, medium and system in commercial place - Google Patents
Intelligent shopping guide method, device, terminal, medium and system in commercial place Download PDFInfo
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- CN112348543A CN112348543A CN201910734743.4A CN201910734743A CN112348543A CN 112348543 A CN112348543 A CN 112348543A CN 201910734743 A CN201910734743 A CN 201910734743A CN 112348543 A CN112348543 A CN 112348543A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
Abstract
The application provides an intelligent shopping guide method, an intelligent shopping guide device, a terminal, a medium and an intelligent shopping guide system in a commercial site, wherein the method comprises the following steps: acquiring identity information of a customer from a shopping guide device, and selecting a matched customer portrait from a pre-stored portrait library according to the acquired identity information of the customer; and generating corresponding shopping guide information according to the selected customer portrait and based on a shopping guide strategy according with the purchase demand of the customer, and sending the shopping guide information to the shopping guide device so that the shopping guide device can display the shopping guide information outwards. The technical scheme that this application provided has overcome the too big class disturbance of flow of people information volume that large-scale market brought for client, for client provides real-time, high-efficient market shopping guide again of intelligence, promotes market science and technology greatly and feels, reduces market cost of service to promote client's shopping experience.
Description
Technical Field
The application relates to the technical field of data processing, in particular to an intelligent shopping guide method, device, terminal, medium and system in a commercial place.
Background
With the development of society and economy, various commercial places such as shopping malls, office buildings, restaurants, merchants and the like are in endless numbers. Moreover, with the increase of the amount of economy, various commercial sites are also developing towards a larger and larger trend.
However, as the scale of the commercial places becomes larger, the large-scale commercial places also bring troubles to consumers such as too much people flow and too much information, so that how to realize efficient and accurate intelligent shopping guide for the shopping malls is a technical problem which needs to be solved in the field.
Content of application
In view of the above-mentioned shortcomings of the prior art, the present application aims to provide an intelligent shopping guide method, apparatus, terminal, medium, and system in a commercial site, so as to solve the problem in the prior art that it is difficult to provide efficient and accurate intelligent shopping guide.
In order to achieve the above objects and other related objects, a first aspect of the present application provides an intelligent shopping guide method in a commercial site, which is applied to a background management device; the method comprises the following steps: acquiring identity information of a customer from a shopping guide device, and selecting a matched customer portrait from a pre-stored portrait library according to the acquired identity information of the customer; and generating corresponding shopping guide information according to the selected customer portrait and based on a shopping guide strategy according with the purchase demand of the customer, and sending the shopping guide information to the shopping guide device so that the shopping guide device can display the shopping guide information outwards.
In some embodiments of the first aspect of the present application, the method comprises: the identity information comprises facial feature information and/or customer ID information; and/or the portrait dimension of the customer representation comprises: facial features and/or customer ID, further comprising: any one or more combinations of age, gender, merchant stay, amount of consumption, and number of merchant visits.
In some embodiments of the first aspect of the present application, the shopping guide policy meeting the customer's purchase demand includes any one or more of the following policies: strategy 1: judging the purchasing demand of the customer according to the track of the customer in the commercial place on the current day, and recommending corresponding commodity/merchant information to the customer; strategy 2: judging the purchasing demand of the customer according to the interactive information of the customer and a shopping guide device, and recommending corresponding commodity/merchant information to the customer; strategy 3: and judging the purchasing demand of the customer according to the historical purchasing record of the customer in the commercial site, and recommending corresponding commodity/merchant information to the customer.
In some embodiments of the first aspect of the present application, the shopping guide policy 1, the shopping guide policy 2, and the shopping guide policy 3 meeting the customer purchase demand; wherein policy 1 has a higher priority than policy 2, and policy 2 has a higher priority than policy 3.
In some embodiments of the first aspect of the present application, policy 3 comprises: and judging the purchasing demand of the customer according to the historical purchasing record of the customer in the commercial site, and recommending commodities/merchants similar to or matched with the commodities/merchants in the historical record to the customer.
In order to achieve the above objects and other related objects, a second aspect of the present application provides an intelligent shopping guide method in a commercial site, applied to a shopping guide apparatus; the method comprises the following steps: acquiring identity information of a customer and transmitting the identity information to the outside; receiving shopping guide information and displaying the shopping guide information outwards; the shopping guide information is generated according to a customer portrait matched with the identity information of the customer and based on a shopping guide strategy according with the purchase demand of the customer.
To achieve the above and other related objects, a third aspect of the present application provides a background management apparatus, including: the communication module is used for acquiring the identity information of the customer from the shopping guide device; generating corresponding shopping guide information according to the selected customer portrait and based on a shopping guide strategy according with the purchase demand of the customer; the processing module further sends the shopping guide information to the shopping guide device through the communication module, so that the shopping guide device can display the shopping guide information outwards.
To achieve the above and other related objects, a fourth aspect of the present application provides an apparatus comprising: the information acquisition module is used for acquiring the identity information of the customer; the communication module is used for transmitting the acquired identity information of the customer to the outside and receiving shopping guide information from the outside; the display module is used for displaying the shopping guide information outwards; the shopping guide information is generated according to a customer portrait matched with the identity information of the customer and based on a shopping guide strategy according with the purchase demand of the customer.
To achieve the above and other related objects, a fifth aspect of the present application provides a computer-readable storage medium having stored thereon a first computer program and/or a second computer program, the first computer program, when executed by a processor, implementing the intelligent shopping guide method of the first aspect of the present application; the second computer program, when executed by a processor, implements the intelligent shopping guide method of the second aspect of the present application.
To achieve the above and other related objects, a sixth aspect of the present application provides a background management terminal, including: a processor and a memory; the memory is used for storing computer programs, and the processor is used for executing the computer programs stored by the memory, so that the terminal executes the intelligent shopping guide method of the first aspect of the application.
To achieve the above and other related objects, a seventh aspect of the present application provides a shopping guide terminal, comprising: a processor and a memory; the memory is used for storing computer programs, and the processor is used for executing the computer programs stored by the memory, so that the terminal executes the intelligent shopping guide method of the second aspect of the application.
As described above, the intelligent shopping guide method, device, terminal, medium and system in the commercial site of the present application have the following beneficial effects: the technical scheme that this application provided has overcome the too big class disturbance of flow of people information volume that large-scale market brought for client, for client provides real-time, high-efficient market shopping guide again of intelligence, promotes market science and technology greatly and feels, reduces market cost of service to promote client's shopping experience.
Drawings
Fig. 1 is a schematic plan view of a business in an embodiment of the present application.
Fig. 2 is a schematic flow chart illustrating an intelligent shopping guide method in a business site according to an embodiment of the present application.
Fig. 3 is a schematic flow chart illustrating an intelligent shopping guide method in a business site according to an embodiment of the present application.
Fig. 4 is a schematic structural diagram of a background management apparatus in an embodiment of the present application.
FIG. 5 is a schematic diagram of a shopping device according to an embodiment of the present application.
Fig. 6 is a schematic structural diagram of a background management terminal in an embodiment of the present application.
FIG. 7 is a schematic diagram of a shopping terminal according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application is provided by way of specific examples, and other advantages and effects of the present application will be readily apparent to those skilled in the art from the disclosure herein. The present application is capable of other and different embodiments and its several details are capable of modifications and/or changes in various respects, all without departing from the spirit of the present application. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise. It will be further understood that the terms "comprises," "comprising," and/or "comprising," when used in this specification, specify the presence of stated features, operations, elements, components, items, species, and/or groups, but do not preclude the presence, or addition of one or more other features, operations, elements, components, items, species, and/or groups thereof. The terms "or" and/or "as used herein are to be construed as inclusive or meaning any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: a; b; c; a and B; a and C; b and C; A. b and C ". An exception to this definition will occur only when a combination of elements, functions or operations are inherently mutually exclusive in some way.
The method, the device, the terminal, the medium and the system for intelligent shopping guide in the commercial place are provided, and the problems in the prior art are effectively solved.
The commercial place in the invention refers to all spatial forms related to commercial activities, is a space required in the current social commercial activities, and is a spatial environment for realizing commodity exchange, meeting the requirements of consumers and realizing commodity circulation. Commercial venues include, but are not limited to, spaces such as shopping malls, office buildings, restaurants, museums, exhibitions, businesses, or hotels. With the development of the times, commercial places are continuously developing towards diversification, complication, science and technology and humanization.
As shown in fig. 1, a schematic plan view of a business in one embodiment of the present application is shown. In this embodiment, the business place specifically includes a business area 1, a business area 2, a business area 3, and a business area 4, wherein an elevator is provided between the business area 3 and the business area 4, a first safety outlet is provided between the business area 1 and the business area 3, and a second safety outlet is provided between the business area 2 and the business area 4. A customer may enter the business premises through the entrance of the business premises in the direction of arrow a and may follow the public area to the area of the business premises that the customer desires to access.
It should be noted that fig. 1 shows a schematic plan view of a commercial site, but does not mean that the technical solution of the present application is limited to a single-layer structure, and a commercial site may include a multi-layer structure (an upper-layer structure exposed on the ground, a lower-layer structure exposed on the ground, etc.), and this embodiment is not limited thereto.
In this embodiment, one or more first image capturing devices 11 are disposed at the entrance and exit of the commercial site, and are used for capturing image information of persons entering the commercial site, so as to extract the human body feature information and the current position information of the persons. The human body characteristic information comprises face characteristic information, body characteristic information, gait characteristic information, dress characteristic information, hair style characteristic information and the like.
Preferably, a plurality of first image capturing devices 11 are disposed at an entrance and an exit of the commercial site, and the first image capturing devices 11 are symmetrically disposed at two sides of the entrance and the exit, so that human body characteristic information of persons entering the commercial site from a plurality of different directions can be captured, a wider image capturing area is ensured, and subsequent intelligent analysis work, such as people flow statistics or management strategy release, is further facilitated.
In the embodiment, one or more second image capturing devices 12 are disposed near one or more business areas in the commercial site for capturing the human body feature information of the persons entering the business areas. The human body characteristic information comprises face characteristic information, body characteristic information, gait characteristic information, dress characteristic information, hair style characteristic information and the like.
Preferably, one or more second image capturing devices 12 are disposed in a fork area in a commercial site, and are configured to capture image information of a person in the fork area, so as to extract human body feature information of the person and analyze whether a track direction of the celebrity changes. Taking the second image capturing device disposed in the business area 3 and close to the elevator and the second image capturing device disposed in the business area 4 and close to the elevator in fig. 1 as an example, both image capturing devices are aligned to the intersection area and used for capturing the human body feature information of the person in the intersection area, so that the analyst turns right along arrow B, or walks straight along arrow C, or turns left along arrow D, etc. at the intersection.
It should be noted that the second image capturing devices for capturing the human body feature information of the person in the intersection area are not limited in number or in the merchant area 3 or the merchant area 4, and may be actually disposed in the merchant area 1, the merchant area 2, or any other position capable of aligning the viewing angle with the intersection area, which is not limited in this embodiment.
Preferably, one or more second image acquisition devices 12 are provided at a safety exit area in the commercial site for acquiring image information of a person at the safety exit area for extracting human body characteristic information of the person and analyzing whether the celebrity leaves the commercial site. Taking the second image acquisition device which is arranged in the merchant area 3 and is close to the safety outlet I and the second image acquisition device which is arranged in the merchant area 4 and is close to the safety outlet I in the figure 1 as an example, the two image acquisition devices are respectively aligned to a safety outlet area and are used for acquiring the human body characteristic information of personnel in the safety outlet area so as to enable the analyst to be capable of leaving from the safety outlet I or the safety outlet II.
It should be noted that the second image capturing devices for capturing the human body feature information of the person in the safe exit area are not limited in number or in number to the merchant area 3 or the merchant area 4, and may be actually disposed in the merchant area 1, the merchant area 2, or any other position capable of aligning the viewing angle with the safe exit area, which is not limited in this embodiment.
Preferably, the one or more second image capturing devices 12 are disposed at positions where the capturing view angles thereof are aligned with the entrances and exits of the business areas, and are configured to capture image information of persons in the public areas, so as to extract the human body feature information of the persons and analyze information such as stay time or visiting times of the celebrities in the corresponding business areas. Taking the second image acquisition device disposed in the merchant area 1 and the second image acquisition device disposed in the merchant area 2 in fig. 1 as an example, the second image acquisition device disposed in the merchant area 1 may be used to acquire the human body characteristic information of people near the merchant area 1 and the merchant area 3, so as to analyze the stay time or the number of patronage times of the people in the merchant area 1 or the merchant area 2; the second image capturing device disposed in the business area 2 can be used to capture the human body feature information of the people near the business area 2 and the business area 4, so as to analyze the stay time or visit times of the people in the business area 2 or the business area 4, and the like.
It should be noted that the second image capturing devices for capturing the human body feature information of the people near the business area are not limited in number or in number to be disposed in the business area 1 or the business area 2, and may be disposed in the business area 3, the business area 4, or any other position capable of aligning the viewing angle with the area near the business, which is not limited in this embodiment.
Preferably, one or more second image capturing devices 12 may be further disposed in the elevator area, and are configured to capture image information of a person who uses the elevator to go upstairs or downstairs, so as to extract human body feature information of the person and analyze whether the person leaves the current floor, thereby making a cushion for the management work of the subsequent floor. Or one or more second image acquisition devices 12 may also be disposed in a public area for acquiring image information of persons in the public area, so as to extract the human body feature information of the persons and analyze the current access state of the persons.
In the present embodiment, one or more shopping guide devices 13 are installed in public areas of the commercial site for providing shopping guide information to personnel in the site. The types of the shopping guide device include an intelligent shopping guide screen (represented by a black rectangle arranged in a merchant area 1 in fig. 1) or an intelligent shopping guide robot (represented by a black circle arranged in the merchant area 1 and a merchant area 2 in fig. 1), and the like. The intelligent shopping guide screen can realize interaction with customers through product induction and identification, the customers can change large-screen playing contents at any time and order interested product information, and the interactive shopping guide screen adds fun for purchasing. The shopping guide robot is an intelligent device for replacing manual shopping guide, and has the functions of shopping guide consultation, position guidance, product information transmission, communication interaction and the like.
The structure of the business site of the present application in one embodiment is described in detail above. The principle of tracking the trajectory of a person in a business will be further explained below with reference to specific embodiments.
Fig. 2 shows a schematic flow chart of an intelligent shopping guide method in a commercial site according to an embodiment of the present application. The intelligent shopping guide method in the present embodiment includes step S201 and step S202.
It should be noted that, in the present application, the intelligent shopping guide method in a business place is applied to a background management device in the business place. Such as a computer device including components such as memory, a memory controller, one or more processing units (CPUs), a peripheral interface, RF circuitry, audio circuitry, speakers, a microphone, an input/output (I/O) subsystem, a display screen, other output or control devices, and external ports; the computer device includes, but is not limited to, a Personal computer such as a desktop computer, a notebook computer, a tablet computer, a smart phone, a smart television, a Personal Digital Assistant (PDA). The background management device may also be a server, and the server may be arranged on one or more entity servers according to various factors such as functions, loads, and the like, or may be formed by a distributed or centralized server cluster, which is not limited in this embodiment.
In step S201, identity information of the customer is acquired from the shopping guide apparatus, and a matching customer portrait is selected from a pre-stored portrait library according to the acquired identity information of the customer.
In one embodiment, the identity information includes facial feature information and/or customer ID information. Specifically, the shopping guide device can be provided with a camera for collecting the face image of the customer, and transmits the collected face image to the background management equipment for the background management equipment to analyze and acquire the identity information of the customer. Or, the shopping guide device can also be provided with a collecting device for collecting the customer ID number, the customer can input the customer ID number through RFID card swiping, keyboard operation, touch screen operation or other modes, the shopping guide device transmits the collected customer ID information to the background management equipment, and the background management equipment analyzes and acquires the identity information of the customer.
In one embodiment, the portrait dimension of the customer representation includes: facial features and/or customer ID, further comprising: any one or more combinations of age, gender, merchant stay, amount of consumption, and number of merchant visits.
In step S202, corresponding shopping guide information is generated according to the selected customer portrait and based on a shopping guide policy meeting the purchase demand of the customer, and the shopping guide information is sent to the shopping guide apparatus, so that the shopping guide apparatus can display the shopping guide information outwards.
In one embodiment, the shopping guide strategy according to the purchase demand of the customer comprises any one or more of the following strategies:
shopping guide strategy 1: and judging the purchasing demand of the customer according to the track of the customer in the commercial place on the current day, and recommending corresponding commodity/merchant information to the customer.
Specifically, the tracking trajectory information of the customers in the mall may be generated according to a pedestrian detection analysis algorithm and a target tracking algorithm performed on the customers entering the mall respectively, such as: the image information of the customer W is respectively collected through a camera in a commercial place, and the track of the customer W is obtained based on the image information of the customer W according to a pedestrian detection analysis algorithm and a target tracking algorithm (for example, after entering a market, the customer enters a merchant area 1, and then enters a public area from the merchant area 1 and enters an elevator).
After the track of the customer in the commercial place on the current day is obtained and the purchasing demand of the customer is judged, the corresponding commodity/merchant information is recommended to the customer according to the purchasing demand of the customer. For example: if the track of a customer in a shopping mall includes a plurality of refrigerator merchants, the purchase demand of the customer can be judged to be the refrigerator and related products according to the track, so that the refrigerator and related commodity/merchant information can be recommended to the customer.
Shopping guide strategy 2: and judging the purchasing demand of the customer according to the interactive information of the customer and the shopping guide device, and recommending corresponding commodity/merchant information to the customer. The interaction of the customer with the shopping guide device includes, but is not limited to, voice interaction, touch screen interaction, physical keyboard interaction, and the like.
Shopping guide strategy 3: and judging the purchasing demand of the customer according to the historical purchasing record of the customer in the commercial site, and recommending corresponding commodity/merchant information to the customer.
In one embodiment, the purchasing demand of the customer is judged according to the historical purchasing record of the customer in the commercial site, so that the commodities/merchants similar to or matched with the commodities/merchants in the historical record are recommended to the customer. For example: the shopping record of the customer shows that the customer bought the furniture bed in the shopping mall, and similar goods/merchants, such as sofa/sofa merchants or wardrobe/wardrobe merchants, etc., can be recommended to the customer according to the shopping record; or the matched commodities/merchants, such as mattress/mattress merchants or four-piece/four-piece merchants, can be recommended to the customer according to the shopping record. Therefore, the historical shopping requirements and the future shopping requirements of the customers are mined according to the historical shopping records of the customers, the customers want or even do not want the customers, and the shopping experience of the customers is greatly improved.
In one embodiment, the shopping guide strategies meeting the purchase demands of the customers include the shopping guide strategy 1, the shopping guide strategy 2 and the shopping guide strategy 3; wherein, the shopping guide strategy 1 has a higher priority than the shopping guide strategy 2, and the shopping guide strategy 2 has a higher priority than the shopping guide strategy 3.
It should be noted that, although the shopping guide policy 1, the shopping guide policy 2, and the shopping guide policy 3 may be implemented as the customer shopping guide, the priority of the shopping guide policy 1 is set higher than that of the shopping guide policy 2 in this embodiment, considering that the track of the customer in the commercial site on the same day can most accurately reflect the purchase demand of the customer in real time. In addition, the priority of the shopping guide strategy 3 is set to be higher than that of the shopping guide strategy 3 in the embodiment, considering that the interaction information between the customer and the shopping guide device can reflect the purchase demand of the customer most accurately in real time compared with the historical purchase record of the customer in the commercial place. Through the setting of the priority, the commodity/merchant information recommended based on the shopping guide strategy II can be ensured to be real-time, effective and closer to the customer requirements.
Fig. 3 shows a schematic flow chart of an intelligent shopping guide method in a commercial site according to an embodiment of the present application. The intelligent shopping guide method in the present embodiment includes step S301 and step S302.
It should be noted that, in the present application, the intelligent shopping guide method in a commercial site is applied to a shopping guide device in the commercial site. The type of shopping guide device includes, but is not limited to, a smart shopping guide screen or a smart shopping guide robot, etc. The intelligent shopping guide screen can realize interaction with customers through product induction and identification, the customers can change large-screen playing contents at any time and order interested product information, and the interactive shopping guide screen adds fun for purchasing. The shopping guide robot is an intelligent device for replacing manual shopping guide, and has the functions of shopping guide consultation, position guidance, product information transmission, communication interaction and the like.
In step S301, identity information of the customer is acquired and transmitted to the outside.
In one embodiment, the shopping guide apparatus acquires identity information (such as facial feature information and/or customer ID information) of the customer and transmits the identity information to the background management device.
In step S302, shopping guide information is received and displayed; the shopping guide information is generated according to a customer portrait matched with the identity information of the customer and based on a shopping guide strategy according with the purchase demand of the customer.
In one embodiment, the shopping guide apparatus receives shopping guide information from the background management device, wherein the shopping guide information is generated according to a customer portrait matched with identity information of a customer and based on a shopping guide strategy according with the purchase demand of the customer. The way that the shopping guide device displays the shopping guide information outwards includes but is not limited to displaying on a display screen or broadcasting by voice, etc.
It should be noted that the intelligent shopping guide method applied to the shopping guide apparatus provided in this embodiment is similar to the above-mentioned implementation of the intelligent shopping guide method applied to the background management device, and therefore, the detailed description is omitted.
Fig. 4 is a schematic structural diagram of a background management apparatus in an embodiment of the present application. The background management device comprises a communication module 41 and a processing module 42. The communication module 41 is used for acquiring the identity information of the customer from the shopping guide device; the processing module 42 is used for selecting the matched customer portrait from the pre-stored portrait library according to the acquired identity information of the customer, and generating corresponding shopping guide information according to the selected customer portrait and based on a shopping guide strategy meeting the purchase demand of the customer; the processing module 42 further sends the shopping guide information to the shopping guide device through the communication module 41, so that the shopping guide device displays the shopping guide information outwards.
It should be noted that, the implementation of the background management apparatus provided in this embodiment is similar to the implementation of the intelligent shopping guide method including steps S201 to S202, and therefore, the detailed description is omitted.
Fig. 5 is a schematic structural diagram of a shopping guide apparatus according to an embodiment of the present application. The shopping guide device comprises an information acquisition module 51, a communication module 52 and a display module 53.
The information acquisition module 51 is used for acquiring identity information of a customer; the communication module 52 is used for transmitting the acquired identity information of the customer to the outside and receiving shopping guide information from the outside; the display module 53 is configured to display the shopping guide information outwards. The shopping guide information is generated according to a customer portrait matched with the identity information of the customer and based on a shopping guide strategy according with the purchase demand of the customer.
It should be noted that, the embodiment of the shopping guide apparatus provided in this embodiment is similar to the above embodiment of the intelligent shopping guide method including steps S301 to S302, and therefore, the detailed description is omitted.
It should be understood by those skilled in the art that the division of the modules of the above apparatus is only a division of logical functions, and the actual implementation may be wholly or partially integrated into one physical entity or physically separated. And these modules can be realized in the form of software called by processing element; or may be implemented entirely in hardware; and part of the modules can be realized in the form of calling software by the processing element, and part of the modules can be realized in the form of hardware. For example, the processing module of the station management apparatus may be a separate processing element, or may be implemented by being integrated into a chip of the apparatus, or may be stored in a memory of the apparatus in the form of program code, and the processing element of the apparatus calls and executes the functions of the processing module. Other modules are implemented similarly. In addition, all or part of the modules can be integrated together or can be independently realized. The processing element described herein may be an integrated circuit having signal processing capabilities. In implementation, each step of the above method or each module above may be implemented by an integrated logic circuit of hardware in a processor element or an instruction in the form of software.
For example, the above modules may be one or more integrated circuits configured to implement the above methods, such as: one or more Application Specific Integrated Circuits (ASICs), or one or more microprocessors (DSPs), or one or more Field Programmable Gate Arrays (FPGAs), among others. For another example, when one of the above modules is implemented in the form of a Processing element scheduler code, the Processing element may be a general-purpose processor, such as a Central Processing Unit (CPU) or other processor capable of calling program code. For another example, these modules may be integrated together and implemented in the form of a system-on-a-chip (SOC).
As shown in fig. 6, a schematic structural diagram of a background management terminal in an embodiment of the present application is shown. This example provides an electronic terminal, includes: a processor 61, a memory 62, a communicator 63; the memory 62 is connected with the processor 61 and the communicator 63 through a system bus and completes mutual communication, the memory 62 is used for storing computer programs, the communicator 63 is used for communicating with other equipment, and the processor 61 is used for operating the computer programs, so that the electronic terminal executes the steps from S201 to S202 in the intelligent shopping guide method.
As shown in fig. 7, a schematic structural diagram of a shopping guide terminal in an embodiment of the present application is shown. This example provides an electronic terminal, includes: a processor 71, a memory 72, a communicator 73; the memory 72 is connected with the processor 71 and the communicator 73 through a system bus and is used for completing mutual communication, the memory 72 is used for storing computer programs, the communicator 73 is used for communicating with other equipment, and the processor 71 is used for running the computer programs so as to enable the electronic terminal to execute the steps from S301 to S302 in the intelligent shopping guide method.
It should be noted that the above-mentioned system bus may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The system bus may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus. The communication interface is used for realizing communication between the database access device and other equipment (such as a client, a read-write library and a read-only library). The Memory may include a Random Access Memory (RAM), and may further include a non-volatile Memory (non-volatile Memory), such as at least one disk Memory.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In an embodiment, the present application further provides an intelligent shopping guide system in a commercial site, which includes the foregoing background management terminal and shopping guide terminal, and the implementation manner of the system is similar to the foregoing intelligent shopping guide manner, so that details are not repeated.
In an embodiment, the present application further provides a computer-readable storage medium, on which a first computer program and/or a second computer program are stored, the first computer program being executed by a processor to perform the steps of S201 to S202 in the above intelligent shopping guide method; the second computer program is executed by the processor for each of the steps S301 to S302 in the above-described smart shopping guide method.
Customers of ordinary skill in the art will understand that: all or part of the steps for implementing the above method embodiments may be performed by hardware associated with a computer program. The aforementioned computer program may be stored in a computer readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
To sum up, this application provides intelligent shopping guide method, device, terminal, medium, system in the commercial place, and the technical scheme that this application provided has overcome the too big disturbance such as traffic information volume that large-scale market brought for customer, provides real-time, high-efficient again intelligent market shopping guide for customer, promotes market science and technology sense greatly, reduces market cost of service to promote customer's shopping experience. Therefore, the application effectively overcomes various defects in the prior art and has high industrial utilization value.
The above embodiments are merely illustrative of the principles and utilities of the present application and are not intended to limit the application. Any person skilled in the art can modify or change the above-described embodiments without departing from the spirit and scope of the present application. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical concepts disclosed in the present application shall be covered by the claims of the present application.
Claims (12)
1. An intelligent shopping guide method in a commercial place is characterized by being applied to background management equipment; the method comprises the following steps:
acquiring identity information of a customer from a shopping guide device, and selecting a matched customer portrait from a pre-stored portrait library according to the acquired identity information of the customer;
and generating corresponding shopping guide information according to the selected customer portrait and based on a shopping guide strategy according with the purchase demand of the customer, and sending the shopping guide information to the shopping guide device so that the shopping guide device can display the shopping guide information outwards.
2. The method according to claim 1, characterized in that it comprises:
the identity information comprises facial feature information and/or customer ID information; and/or the like, and/or,
the portrait dimension of the customer representation includes: facial features and/or customer ID, further comprising: any one or more combinations of age, gender, merchant stay, amount of consumption, and number of merchant visits.
3. The method according to claim 1, wherein the shopping guide strategy according to the purchase demand of the customer comprises any one or more of the following strategies:
strategy 1: judging the purchasing demand of the customer according to the track of the customer in the commercial place on the current day, and recommending corresponding commodity/merchant information to the customer;
strategy 2: judging the purchasing demand of the customer according to the interactive information of the customer and a shopping guide device, and recommending corresponding commodity/merchant information to the customer;
strategy 3: and judging the purchasing demand of the customer according to the historical purchasing record of the customer in the commercial site, and recommending corresponding commodity/merchant information to the customer.
4. The method according to claim 3, wherein the shopping guide strategy 1, 2 and 3 meeting the purchase demand of the customer; wherein policy 1 has a higher priority than policy 2, and policy 2 has a higher priority than policy 3.
5. The method of claim 3 or 4, wherein policy 3 comprises: and judging the purchasing demand of the customer according to the historical purchasing record of the customer in the commercial site, and recommending commodities/merchants similar to or matched with the commodities/merchants in the historical record to the customer.
6. An intelligent shopping guide method in a commercial place is characterized by being applied to a shopping guide device; the method comprises the following steps:
acquiring identity information of a customer and transmitting the identity information to the outside;
receiving shopping guide information and displaying the shopping guide information outwards; the shopping guide information is generated according to a customer portrait matched with the identity information of the customer and based on a shopping guide strategy according with the purchase demand of the customer.
7. A background management apparatus, comprising:
the communication module is used for acquiring the identity information of the customer from the shopping guide device;
the processing module is used for selecting the matched customer portrait from a prestored portrait library according to the acquired identity information of the customer, and generating corresponding shopping guide information according to the selected customer portrait and based on a shopping guide strategy meeting the purchase demand of the customer;
the processing module further sends the shopping guide information to the shopping guide device through the communication module, so that the shopping guide device can display the shopping guide information outwards.
8. A shopping guide apparatus, comprising:
the information acquisition module is used for acquiring the identity information of the customer;
the communication module is used for transmitting the acquired identity information of the customer to the outside and receiving shopping guide information from the outside;
the display module is used for displaying the shopping guide information outwards;
the shopping guide information is generated according to a customer portrait matched with the identity information of the customer and based on a shopping guide strategy according with the purchase demand of the customer.
9. A computer-readable storage medium, on which a first computer program and/or a second computer program is stored, characterized in that the first computer program, when being executed by a processor, implements the intelligent shopping guide method in a commercial site according to any one of claims 1 to 5; the second computer program, when executed by a processor, implements the intelligent shopping guide method in a business location of claim 6.
10. A background management terminal, comprising: a processor and a memory;
the memory is used for storing a computer program;
the processor is configured to execute the memory-stored computer program to cause the terminal to perform the intelligent shopping guide method in the commercial site according to any one of claims 1 to 5.
11. A shopping guide terminal, comprising: a processor and a memory;
the memory is used for storing a computer program;
the processor is configured to execute the memory-stored computer program to cause the terminal to perform the intelligent shopping guide method in a business location as claimed in claim 6.
12. An intelligent shopping guide system in a commercial site, which is characterized by comprising the background management terminal as claimed in claim 10 and the shopping guide terminal as claimed in claim 11.
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