CN112328816A - Media information display method and device, electronic equipment and storage medium - Google Patents
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Abstract
The application discloses a media information display method and device, electronic equipment and a storage medium, and relates to the field of big data. The specific implementation scheme is as follows: acquiring target comment information input by a user in the process of browsing multimedia data; acquiring a video clip which is selected from preset multimedia resources corresponding to the multimedia data and is matched with the target comment information; selecting target media information at least matched with the target comment information from preset media information resources; and displaying the target media information in the playing process of the video clip. Therefore, the video clips and the media information matched with the comment information can be obtained based on the comment information matching of the user, the accurate display of the media information is achieved, and therefore the user experience is improved.
Description
Technical Field
The present application relates to the field of data processing, and more particularly to the field of big data.
Background
In recent years, with the rapid popularization of intelligent terminals and the remarkable increase of the speed of mobile networks, more and more users are interested in browsing multimedia resources such as audios and videos, and the playing function of the multimedia resources such as the audios and the videos becomes the basic function of application programs. Based on the above, how to match other browsing information more accurately based on multimedia resources such as audio and video browsed by the user, and further realize accurate media display as a problem to be considered at present.
Disclosure of Invention
The application provides a media information display method, a device, equipment and a storage medium.
According to an aspect of the present application, there is provided a media information presentation method, including:
acquiring target comment information input by a user in the process of browsing multimedia data;
acquiring a video clip which is selected from preset multimedia resources corresponding to the multimedia data and is matched with the target comment information;
selecting target media information at least matched with the target comment information from preset media information resources;
and displaying the target media information in the playing process of the video clip.
According to another aspect of the present application, there is provided a media information presentation apparatus including:
the comment information acquisition unit is used for acquiring target comment information input by a user in the process of browsing the multimedia data;
the video clip acquisition unit is used for acquiring a video clip which is selected from preset multimedia resources corresponding to the multimedia data and is matched with the target comment information;
the screening unit is used for selecting target media information at least matched with the target comment information from preset media information resources;
and the control unit is used for displaying the target media information in the playing process of the video clip.
According to still another aspect of the present application, there is provided an electronic apparatus including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method described above.
According to yet another aspect of the present application, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method described above.
According to the technology of the application, the video clip and the media information matched with the comment information can be obtained based on the comment information matching of the user, the media information matched with the video clip is played in the playing process of the video clip, and the media information is accurately displayed, so that the user experience is improved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present application, nor do they limit the scope of the present application. Other features of the present application will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
FIG. 1 is a schematic diagram of a flow chart of an implementation of a media information presentation method according to an embodiment of the present application;
FIG. 2 is a schematic diagram of a media information presentation method in a specific example according to an embodiment of the application;
FIG. 3 is a schematic structural diagram of a media information presentation device according to an embodiment of the present application;
fig. 4 is a block diagram of an electronic device for implementing a media information presentation method according to an embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
The present disclosure provides a media information display method, which is applied to a terminal side in a specific example; of course, in an actual application scenario, the scheme of the present application may also be executed at the server side, and at this time, the server controls the display condition of the terminal, for example, the control terminal displays the target media information in the playing process of the video clip. Specifically, fig. 1 is a schematic diagram of an implementation flow of a media information presentation method according to an embodiment of the present application, and as shown in fig. 1, the method includes:
step S101: and acquiring target comment information input by a user in the process of browsing the multimedia data.
Step S102: and acquiring a video clip which is selected from preset multimedia resources corresponding to the multimedia data and is matched with the target comment information.
Step S103: and selecting target media information at least matched with the target comment information from preset media information resources.
Step S104: and displaying the target media information in the playing process of the video clip.
Therefore, the video clip and the media information matched with the comment information can be obtained based on the comment information matching of the user, the media information matched with the video clip is played in the playing process of the video clip, and then the media information is accurately displayed, so that the user experience is improved.
In addition, in practical application, when the scheme of the application is executed on the terminal side, at the moment, the terminal stores preset media information resources in advance, and the function similar to a small database is realized, so that on one hand, the query speed can be improved, on the other hand, the time delay of requesting the media information resources from the server is also avoided, and the problem of media information display delay is fundamentally relieved.
Here, it should be noted that, in practical applications, when the scheme of the present application is executed on a terminal side, at this time, after the terminal acquires target comment information input by a user in a process of browsing multimedia data, the target comment information is sent to the server, the server is responsible for selecting a video clip matched with the target comment information from a preset multimedia resource corresponding to the multimedia data, and sending the selected video clip to the terminal, and the terminal is responsible for selecting target media information at least matched with the target comment information from a preset media information resource, and controlling the target media information to be displayed in a playing process of the video clip.
In practical application, other practical factors may be considered when determining the target media information in step S103, and these factors may be set according to a practical application scenario, for example, the target media information that matches the target comment information and satisfies a preset rule is selected from preset media information resources, which is not limited in the present application.
In a specific example of the present application, the preset multimedia resource includes: the multimedia data browsed by the user; and/or other multimedia data having an association relationship with the multimedia data. For example, in a specific scene, the multimedia data browsed by the user is a live video of a main broadcast, at this time, other multimedia data having an association relationship with the multimedia data may specifically be other live videos of the main broadcast, or videos played in history, and the like, so that the purpose of selecting media information matched with the video played by a specific main broadcast is achieved for the specific main broadcast, and the process is automatically executed based on comment information without passively searching for the media information by the main broadcast; moreover, the matching degree of the video played by the anchor and the media information is improved, and a foundation is laid for improving the user experience.
Therefore, on one hand, the selection resources of the video clips are enriched, on the other hand, the application scenes are enriched, and a foundation is laid for improving the user experience.
In a specific example of the scheme of the present application, the acquiring, in step S101, target comment information input by a user in a process of browsing multimedia data may specifically include: acquiring a plurality of comment information input by a user in the process of browsing multimedia data; that is, in a scene, there are multiple pieces of comment information, and at this time, multiple pieces of comment information for the multimedia data may be acquired, where the comment information may be input by the same user or may be input by different users. Further, based on the repeated features (that is, the number of times of occurrence of the comment content) of the comment content in the comment information, the plurality of comment information is subjected to sorting processing, for example, sorting in a descending order; and determining target comment information from the plurality of comment information based on the sorting processing result, for example, using one or more comment information with the largest occurrence number as the target comment information. Therefore, on one hand, the video segments which are interested by the user can be determined to the maximum, on the other hand, the foundation can be laid for the video segments which are interested by the user to select the target media information, the foundation is laid for the video segments which are interested by the user to be played to the maximum and the target media information matched with the video segments to be played, and meanwhile, the foundation is laid for improving the user experience.
In a specific example of the scheme of the present application, in the process of presenting the media information, the following factors may also be considered, and specifically, the following two manners may be adopted for presenting, respectively:
the first method is as follows: step S104 is preceded by: acquiring a display form of the target media information; at this time, the displaying the target media information in the playing process of the video clip in the step S104 specifically includes: and displaying the target media information in the acquired display form in the playing process of the video clip. Therefore, a foundation is laid for enriching the display form of the media information and maximizing the user-defined display form.
In the second mode, step S104 further includes: determining target multimedia data corresponding to the video clip, and determining the starting time of the video clip in the target multimedia data;
at this time, the displaying the target media information in the playing process of the video clip in the step S104 specifically includes: and in the process of playing the target multimedia data, playing the target media information in a time period corresponding to the starting time. Therefore, in the process of playing the target multimedia data, the media information is inserted, and meanwhile, the inserted media information (namely the target media information) is matched with the currently played video segment, so that the user experience is further improved, and a foundation is laid for the accurate delivery of the media information.
In practical applications, the target media information is displayed in the whole time period corresponding to the starting time, or the target media information is displayed in at least part of the time period corresponding to the starting time, which is not limited in the scheme of the present application.
It should be noted that, in practical applications, the two manners may be executed alternatively, or executed synchronously (the execution sequence is not limited), for example, in the obtained presentation form, in the process of playing the target multimedia data, the target media information is played in the time period corresponding to the start time, so that the presentation form is enriched, the applicable application scenario is enriched, and at the same time, the user experience is improved.
In a specific example of the present application, the step S103 of selecting, from preset media information resources, at least target media information that matches the target comment information may specifically include: acquiring content characteristics corresponding to each piece of media information in preset media information resources, such as acquiring keywords representing the content characteristics of the type of each piece of media information, the corresponding scene and the like; and at least selecting the target media information with the content characteristics matched with the target comment information from the preset media information resources, so that the content of the selected target media information is matched with the target comment information, the relevance of the selected target media information and the target comment information is further improved, and the viewing and browsing experience of a user is improved. Meanwhile, matched target media information can be selected for the video segment interested by the user to be maximized, and a foundation is laid for displaying the target media information matched with the target comment information and the video segment to be maximized.
Therefore, the video clip and the media information matched with the comment information can be obtained based on the comment information matching of the user, the media information matched with the video clip is played in the playing process of the video clip, and then the media information is accurately displayed, so that the user experience is improved.
The following describes the present application in further detail with reference to specific examples, and specifically, the present application can maximize the exposure rate of media information, thereby laying a foundation for improving subsequent indexes such as click rate and conversion rate. Specifically, in the example, a big data mode is adopted, the target comment information with the largest occurrence frequency in comment information such as a bullet screen input by a user is obtained, a scene corresponding to the target comment information can be considered as a scene most attractive to the user, and then, media information corresponding to the scene (namely, the target media information matched with the target comment information) is screened out and displayed in a big data matching mode, so that a foundation is laid for subsequently improving the exposure rate, click rate and conversion rate of the media information.
The specific idea is as follows: a video company maintains a rich media information base (namely, presets media information resources), and sends the rich media information base to a terminal for local storage, then guides a user to comment in the process of video playing, screens several groups of comment contents with the largest occurrence frequency from comments in a fuzzy matching mode to serve as target comment information, then searches for video segments matched with the target comment information according to the target comment information, and searches for target media information matched with the target comment information, wherein at the moment, the target media information is matched with the content or scene of the video segments; and finally, displaying the target media information in the playing process of the video clip. As shown in fig. 2, the specific process is as follows:
step 201: the video company (corresponding to the server side) grasps the playing entrance and has enough capacity to find the media information provider for cooperation, based on which, the video company can maintain a large media information base (namely preset media information resources) and send the media information base to the terminal for local storage, and the media information base is configured with the mapping relation between the media information and the content characteristics (such as corresponding scenes and the like).
Step 202: the method comprises the steps that a video company (namely a server) provides video resources for users to play, the users are guided to comment or send a bullet screen in the process that the users browse videos, the comments or the sent bullet screen are obtained from a terminal side, contents with the occurrence frequency ranking in the preset number are screened out to serve as target comment information, and the target comment information is sent to the terminal.
Step 203: the video company searches video resources maintained by the target comment information for video clips matched with the target comment information, such as video resources for video clips matched with scenes and languages of the target comment information.
Here, in an actual scene, only video segments matching the target comment information may be searched for from all video resources of the anchor corresponding to the video browsed by the current user, so as to find out the media information matching the video played by the anchor.
Step 204: after the video clip matched with the target comment information is determined, the video clip is sent to the terminal, meanwhile, the terminal conducts high-speed retrieval from a locally maintained media information base to display the media information in the playing process of the video clip, wherein the media information is most suitable for the video clip, namely the media information (namely the target media information) of the target comment information, and the media information can be displayed in a highly customized mode.
In practical application, the video company can also know the display condition of the target media information and the click condition of the user through data statistics.
Further, the scheme of the application is further explained by specific scenes, for example, a user watches a video of a certain food anchor, and the symbolic action of the anchor is today superior and enjoyable. There are a number of reviews under all videos of the anchor that are both sending and eating xxx, and xxx is known as soon as praise is seen, etc. At this moment, by using the scheme of the application, the contents with the largest occurrence frequency in the comments are classified into a plurality of keywords (namely target comment information) in a fuzzy matching mode, and then the keywords are used for searching the video segments matched with the keywords in the video resources and determining the starting time points and the ending time points of the video segments. Meanwhile, based on the keyword, the scene matching monitoring is performed in the media information base, and the most suitable target media information is matched, for example, the target media information contains "what is a good wish to eat? Then the xxx product "is eaten. Further, the target media information is presented during a period of time of the start and end time points of the video segment.
In practical applications, the implementation of this example requires at least the following core technologies for support, including:
firstly, several kinds of core media information (namely, a media information library or preset media information resources) are pre-issued to the terminal in advance for caching, so that the problem of time consumption in the inquiry of the server is prevented.
The second big data technology is to classify and extract relevant comment data and keywords based on comment contents.
Third, a video segment monitoring technology, that is, monitoring a video segment corresponding to a keyword in a video resource based on the keyword, for example, is implemented by using an artificial intelligence model.
And fourthly, a rapid retrieval technology, namely, the media information which is most suitable for the scene is determined after rapid retrieval matching is carried out in the media information base according to different scenes.
Based on the technical support, compared with the prior art, the method can extract the video clip most concerned by the user, and can display the most fit media information in the playing process of the video clip, thereby greatly reducing the problems of media information resource shortage of a video company, mismatching of video content and media information, or too single media information, and saving the cost for selecting the media information; meanwhile, the matching degree of the user and the displayed media information is greatly advanced, the whole process is automatically realized, and the flexibility is strong.
The present application further provides a media information display apparatus, as shown in fig. 3, including:
a comment information acquiring unit 301, configured to acquire target comment information input by a user in a process of browsing multimedia data;
a video clip obtaining unit 302, configured to obtain a video clip that is selected from preset multimedia resources corresponding to the multimedia data and matches the target comment information;
the screening unit 303 is configured to select, from preset media information resources, target media information at least matching the target comment information;
a control unit 304, configured to display the target media information in the playing process of the video clip.
In a specific example of the present application, the preset multimedia resource includes: the multimedia data browsed by the user; and/or other multimedia data having an association relationship with the multimedia data.
In a specific example of the present application, the comment information acquiring unit includes:
the obtaining subunit is used for obtaining a plurality of comment information input by a user in the process of browsing the multimedia data;
the ranking subunit is used for ranking the comment information based on the repeated features of the comment content in the comment information;
and the determining subunit is used for determining target comment information from the comment information based on the sorting processing result.
In a specific example of the scheme of the present application, the method further includes: a presentation form acquisition unit; wherein,
the display form acquisition unit is used for acquiring the display form of the target media information;
the control unit is further configured to display the target media information in the playing process of the video clip in the acquired display form.
In a specific example of the scheme of the present application, the method further includes: a determination unit; wherein,
the determining unit is configured to determine target multimedia data corresponding to the video segment, and determine a starting time of the video segment in the target multimedia data;
the control unit is further configured to play the target media information within a time period corresponding to the start time in a process of playing the target multimedia data.
In a specific example of the present disclosure, the screening unit includes:
the content characteristic acquiring subunit is used for acquiring content characteristics corresponding to each piece of media information in the preset media information resource;
and the selecting subunit is used for at least selecting the target media information with the content characteristics matched with the target comment information from the preset media information resources.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 4 is a block diagram of an electronic device according to the media information presentation method in the embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 4, the electronic apparatus includes: one or more processors 401, memory 402, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 4, one processor 401 is taken as an example.
The memory 402 may be used as a non-transitory computer-readable storage medium for storing non-transitory software programs, non-transitory computer-executable programs, and modules, such as program instructions/modules corresponding to the media information presentation method in the embodiment of the present application (for example, the comment information acquisition unit 301, the video clip acquisition unit 302, the filtering unit 303, and the control unit 304 shown in fig. 3, or the presentation form acquisition unit and the determination unit (not shown in fig. 3) included in the media information presentation apparatus). The processor 401 executes various functional applications of the server and data processing by running non-transitory software programs, instructions and modules stored in the memory 402, so as to implement the media information presentation method in the above method embodiment.
The memory 402 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the electronic device of the media information presentation method, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 402 optionally includes memory located remotely from processor 401, and such remote memory may be connected to the electronic device of the media information presentation method via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the media information presentation method may further include: an input device 403 and an output device 404. The processor 401, the memory 402, the input device 403 and the output device 404 may be connected by a bus or other means, and fig. 4 illustrates an example of a connection by a bus.
The input device 403 may receive input numeric or character information and generate key signal inputs related to user settings and function controls of the electronic device of the media information presentation method, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, or other input devices. The output devices 404 may include a display device, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so as to solve the defects of high management difficulty and weak service expansibility in the traditional physical host and Virtual Private Server (VPS) service. The server may also be a server of a distributed system, or a server incorporating a blockchain.
According to the technical scheme of the embodiment of the application, the video clip and the media information matched with the comment information can be obtained based on the comment information matching of the user, the media information matched with the video clip is played in the playing process of the video clip, and then the media information is accurately displayed, so that the user experience is improved.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present application can be achieved, and the present invention is not limited herein.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (14)
1. A media information display method comprises the following steps:
acquiring target comment information input by a user in the process of browsing multimedia data;
acquiring a video clip which is selected from preset multimedia resources corresponding to the multimedia data and is matched with the target comment information;
selecting target media information at least matched with the target comment information from preset media information resources;
and displaying the target media information in the playing process of the video clip.
2. The method of claim 1, wherein the pre-set multimedia resources comprise: the multimedia data browsed by the user; and/or other multimedia data having an association relationship with the multimedia data.
3. The method of claim 1, wherein the obtaining of the target comment information input by the user in the process of browsing the multimedia data comprises:
acquiring a plurality of comment information input by a user in the process of browsing multimedia data;
sequencing the plurality of comment information based on the repeated features of the comment contents in the comment information;
and determining target comment information from the plurality of comment information based on the sorting processing result.
4. The method of claim 1, further comprising: acquiring a display form of the target media information;
wherein, the displaying the target media information in the playing process of the video clip comprises:
and displaying the target media information in the acquired display form in the playing process of the video clip.
5. The method of claim 1 or 4, further comprising:
determining target multimedia data corresponding to the video clip, and determining the starting time of the video clip in the target multimedia data;
wherein, the displaying the target media information in the playing process of the video clip comprises:
and in the process of playing the target multimedia data, playing the target media information in a time period corresponding to the starting time.
6. The method of claim 1, wherein the selecting at least the target media information matching the target comment information from a preset media information resource comprises:
acquiring content characteristics corresponding to each media information in a preset media information resource;
and selecting at least target media information with content characteristics matched with the target comment information from the preset media information resources.
7. A media information presentation device, comprising:
the comment information acquisition unit is used for acquiring target comment information input by a user in the process of browsing the multimedia data;
the video clip acquisition unit is used for acquiring a video clip which is selected from preset multimedia resources corresponding to the multimedia data and is matched with the target comment information;
the screening unit is used for selecting target media information at least matched with the target comment information from preset media information resources;
and the control unit is used for displaying the target media information in the playing process of the video clip.
8. The apparatus of claim 7, wherein the preset multimedia resource comprises: the multimedia data browsed by the user; and/or other multimedia data having an association relationship with the multimedia data.
9. The apparatus according to claim 7, wherein the comment information acquiring unit includes:
the obtaining subunit is used for obtaining a plurality of comment information input by a user in the process of browsing the multimedia data;
the ranking subunit is used for ranking the comment information based on the repeated features of the comment content in the comment information;
and the determining subunit is used for determining target comment information from the comment information based on the sorting processing result.
10. The apparatus of claim 7, further comprising: a presentation form acquisition unit; wherein,
the display form acquisition unit is used for acquiring the display form of the target media information;
the control unit is further configured to display the target media information in the playing process of the video clip in the acquired display form.
11. The apparatus of claim 7 or 10, further comprising: a determination unit; wherein,
the determining unit is configured to determine target multimedia data corresponding to the video segment, and determine a starting time of the video segment in the target multimedia data;
the control unit is further configured to play the target media information within a time period corresponding to the start time in a process of playing the target multimedia data.
12. The apparatus of claim 7, wherein the screening unit comprises:
the content characteristic acquiring subunit is used for acquiring content characteristics corresponding to each piece of media information in the preset media information resource;
and the selecting subunit is used for at least selecting the target media information with the content characteristics matched with the target comment information from the preset media information resources.
13. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-6.
14. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-6.
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