CN112308586A

CN112308586A - Advertisement article generation system and method for renting and selling real estate articles

Info

Publication number: CN112308586A
Application number: CN201910687651.5A
Authority: CN
Inventors: 谢清茹
Original assignee: Individual
Current assignee: Individual
Priority date: 2019-07-26
Filing date: 2019-07-26
Publication date: 2021-02-02

Abstract

The invention provides an advertisement article generation system and method for renting and selling real estate articles, which automatically generate preview advertisement articles with a plurality of sentences according to article data provided by a first user (such as a seller, a renter or an intermediary). And then, providing the preview advertisement article to the first user so as to enable the first user to edit the preview advertisement article and confirm that the editing is completed. The real estate item renting advertisement article generation system and method also automatically adjusts the edited advertisement articles according to the preferences and personal information of the second user (e.g., lessee or buyer). In short, the advertisement article generation system and method for renting and selling real estate articles can quickly generate customized advertisement articles and increase the transaction rate.

Description

Advertisement article generation system and method for renting and selling real estate articles

Technical Field

The present invention relates to a system and a method for generating advertisement articles rented and sold by real estate articles, and more particularly, to a system and a method for generating advertisement articles rented and sold by real estate articles, which can quickly generate customized advertisement articles and increase the rate of successful transactions.

Background

The trading or leasing of real estate objects is a permitted activity in most countries today. However, whether selling, purchasing, renting or renting real estate is a relatively large-scale activity, so that most buyers, sellers, renters, or intermediaries may be cautiously looking at and reading in detail the advertising articles that are sold by the real estate item.

Most of the existing real estate renting and selling platforms are advertisement articles for a seller, a lessor or a middle to automatically write the text description of a real estate object and upload the appearance picture, the indoor layout picture, the indoor picture and the like of the real estate object to rent and sell the real estate object. However, in addition to the time required to sign text, the seller, the lender, or the intermediary may also spend time and thoughts on how to attract the advertisement articles rented and sold by the real estate item to the buyer or the lendee.

On the other hand, since the main requirements of buyers or lessees are different, advertisement articles rented and sold by the same real estate object may have different attractions for different buyers or lessees, thereby resulting in the missed opportunity of deal. Therefore, there is a need to provide an advertisement article generation system and method for renting and selling real estate articles, which can rapidly generate customized advertisement articles and increase the transaction rate, to the seller, the renter or the intermediary.

Disclosure of Invention

Therefore, to overcome the deficiencies of the prior art, embodiments of the present invention provide a system and a method for generating advertisement articles rented and sold by real estate articles to a first user (e.g., seller, lender or intermediary) to reduce the time and effort required by the first user to board the advertisement articles rented and sold by real estate articles. In addition, the advertisement article generation system and method for renting and selling real estate articles can automatically adjust the edited advertisement articles according to the preference and personal information of a second user (such as a buyer or a lessee), so that the sentence sequence of the advertisement articles is adjusted, partial sentences are thickened or highlighted, or the styles of the partial sentences are changed, and the rate of the renting and selling the real estate articles is increased.

In accordance with at least one of the above objects, an advertisement article generation system for renting and selling real estate articles according to an embodiment of the present invention includes a server. The server is used for automatically generating a preview advertisement article with a plurality of sentences according to the object data provided by the first user, wherein the plurality of sentences are generated according to a plurality of items of the object data respectively. The server is further used for providing the preview advertisement article to the first user, so that the first user can edit the preview advertisement article and generate the advertisement article after the editing is confirmed to be completed.

Optionally, the server further automatically adjusts the advertisement article according to the preference and personal information of the second user, and provides the adjusted advertisement article for the second user to view.

Optionally, in the server, each sentence is an editable unit.

Optionally, the server provides the first user with a style of modifying, transposing order, and transforming sentences of the preview advertisement article.

Optionally, the server automatically adjusts the advertising articles in a manner that includes adjusting the order of the sentences, changing the style of the sentences, bolding the fonts of the sentences, and highlighting the sentences.

Optionally, the server provides the preview advertisement article and the advertisement article in the corresponding language to the first user according to the national language of the first user, and provides the advertisement article in the corresponding language to the second user according to the national language of the second user.

Optionally, the architecture of the advertisement article generation system for renting and selling real estate articles is a software-as-a-service architecture.

Optionally, the preference and personal information of the second user are generated by the server capturing a big data analysis of the second user.

In view of at least one of the above objects, an embodiment of the present invention provides a method for generating an advertisement article for renting and selling a real estate object, which comprises the following steps. A preview advertisement article having a plurality of sentences is automatically generated according to object data provided by a first user, wherein the plurality of sentences are generated according to a plurality of items of the object data respectively. And providing the preview advertisement article to the first user so that the first user edits the preview advertisement article and generates the advertisement article after confirming that the editing is finished.

Optionally, the method for generating advertisement articles rented and sold by real estate articles further comprises the following steps. And automatically adjusting the advertisement articles according to the preference and personal information of the second user, and providing the adjusted advertisement articles for the second user to read.

Compared with the prior art, the embodiment of the invention provides the advertisement article generation system and the method for renting and selling the real estate articles, which can quickly generate the customized advertisement articles and increase the transaction rate, to the seller, the lender or the intermediary so as to save the time spent by the seller, the lender or the intermediary in writing and conceiving the advertisement, so that the seller, the lender or the intermediary can provide better service to the client, the lessee or the tenant by utilizing the saved time.

Drawings

FIG. 1 is a block diagram of an advertisement article generation system for renting and selling real estate articles according to an embodiment of the invention.

Fig. 2A is a top view of an advertisement article generation system for renting and selling real estate articles, which is provided for a first user to fill in article data according to an embodiment of the present invention.

Fig. 2B is a lower half schematic diagram of an advertisement article generation system for renting and selling real estate articles, which is provided for a first user to fill in article data according to an embodiment of the present invention.

Fig. 3A is a top half schematic view of a page provided by the advertisement article generation system for renting and selling real estate articles for a first user to edit preview advertisement articles and confirm that editing is completed according to the embodiment of the present invention.

Fig. 3B is a bottom schematic view of a page provided by the real estate object renting and selling advertisement article generation system for the first user to edit the preview advertisement article and confirm that the editing is completed according to the embodiment of the present invention.

FIG. 4 is a flowchart of an advertisement article generation method for renting and selling real estate articles according to an embodiment of the invention.

Description of the symbols

1: advertisement article generation system for renting and selling real estate articles

11: server

12: first terminal device

13: second terminal device

2a, 3 a: upper half of page

2b, 3 b: lower half of the page

217-221, 268: filling out a field

211-216, 222-267: check and select the square frame

269. 270, 313, 314, 315, 318: function button

S411 to S418: step (ii) of

Detailed Description

In order to fully understand the objects, features and effects of the present invention, the following detailed description of the present invention with reference to the accompanying drawings is provided.

Embodiments of the present invention provide a system and a method for generating advertisement articles for renting real estate articles, which can directly generate preview advertisement articles with a plurality of sentences according to article data filled by a first user (e.g., a seller, a lessor or an intermediary), wherein the plurality of items of the article data can include article categories, community names, addresses, rent, sale amount, deposit amount, furniture, home appliances, and other descriptions (e.g., quiet, pet breeder, rice cooker) allowing for renting and selling before and after sale, and each sentence is generated according to one of the items of the article data. In addition, the present invention is not limited by the types of the items of the object data.

Then, the first user may modify the sentences of the preview advertisement article through the advertisement article generation system and method for renting and selling the real estate object, adjust the sequence of the plurality of sentences, or change the style of the sentences (for example, replacing the sentences of the practical style with the sentences of the warm style), and when the first user does not edit the preview advertisement article any more, the first user may confirm that the editing is completed, so that the advertisement article generation system and method for renting and selling the real estate object generates the edited advertisement article.

The advertisement article generation system and method for renting and selling the real estate object also allow the first user to select whether to automatically adjust the advertisement article edited and finished by the first user, so that the transaction rate of renting and selling the real estate object is increased. The advertisement article generation system and method for renting and selling real estate articles automatically adjust the advertisement articles edited by the first user according to the preferences and personal information of the second user (e.g., buyer or lessee), wherein the preferences and personal information of the second user can be self-filling persons of the second user in the advertisement article generation system for renting and selling real estate articles, or the advertisement article generation system or method for renting and selling real estate articles captures big data of the second user for analysis and generation, and the big data includes, but is not limited to, the collected consumption habits, living habits, medical records, academic experiences, working experiences, behavior information, and the like of the second user. In addition, the manner of automatically adjusting the advertisement articles edited by the first user may be to make bold or striking prompts on partial sentences, adjust the sequence of a plurality of sentences or change the style of the sentences, so as to effectively attract the interest of the second user in the yellow page advertisement of the real estate object, thereby increasing the rate of success.

The advertisement article generation system and method for renting and selling real estate articles provided by the embodiments of the present invention are mainly implemented in a server, and the advertisement article generation system may be a Software as a Service (SaaS) architecture, so that terminal devices of a first user and a second user (for example, a tablet computer, a smart phone, a notebook computer, a desktop computer, or a netbook, but not limited thereto) may use Software services provided by the server through a webpage without additionally installing Software. Of course, the invention is not limited thereto, and the advertisement article generating system may also be designed as a non-software-as-a-service architecture, and the terminal devices of the first user and the second user need to additionally install software to use the software service provided by the server.

In addition, without loss of generality, the server includes a plurality of hardware circuits and program codes stored therein, the hardware circuits are electrically connected to each other, and the hardware circuits include, for example, a processor, a communication unit, a storage unit and a memory unit, wherein the processor is electrically connected to the communication unit, the storage unit and the memory unit. The storage unit stores program codes and a database, so that after the processing unit reads the program codes, the processing unit executes the program codes to access the object data of the real estate object of the first user and the preference and personal information of the second user, which are stored in the storage unit in the database, to realize the work to be executed by the advertisement article generation system and the advertisement article generation method for renting and selling the real estate object. In addition, incidentally, the real estate object means a house, a room, a factory building, a storefront, an office, a parking space, a shop stand, or a land, and the present invention is not limited by the type of the real estate object.

Referring to fig. 1 of the present invention, fig. 1 is a block diagram of an advertisement article generation system for renting and selling real estate articles according to an embodiment of the present invention. The advertisement article generating system 1 for renting and selling real estate items is mainly implemented by a server 11, and may further include a first terminal device 12 and a second terminal device 13 communicatively connected to the server 11 (for example, but not limited to, through wired or wireless communication), wherein the first terminal device 12 and the second terminal device 13 are respectively operated by a first user and a second user, the first user may be a seller, a lessor or an intermediary, and the second user may be a buyer or a lessee, but not limited to this.

The server 11 has a software-as-a-service architecture, so that the first terminal device 12 and the second terminal device 13 (for example, but not limited to, a tablet computer, a smart phone, a notebook computer, a desktop computer, or a netbook) can use the software service provided by the server 11 through the webpage without installing additional software. The server 11 provides the first user to log in the server 11 through the first terminal device 12 and provides a page on which the filling-in of the material of the object can be performed to the first user. The server 11 can generate advertisement articles rented and sold by customized real estate articles according to the article data. The second user can log in the server 11 through the second terminal device 13 to browse the advertisement articles rented and sold by the real estate articles. Even more, the server 11 can adjust the aforementioned advertisement articles according to the preferences and personal habits of the second user, so as to achieve the effect of attracting the second user.

Referring to fig. 2A and fig. 2B of the present invention, fig. 2A is a top schematic view of a page for filling in object data provided by the advertisement article generation system for renting and selling real estate articles according to the embodiment of the present invention, and fig. 2B is a bottom schematic view of a page for filling in object data provided by the advertisement article generation system for renting and selling real estate articles according to the embodiment of the present invention. The page for the first user to fill in the asset data (i.e. the combination of the upper and

lower halves

2a and 2b of the page) provides for the first user to fill in the asset data for the real estate asset which the first user wants to rent and sell, after the first user logs in to the server through the terminal device. Further, the page for the first user to fill in the object data provides the checking and selecting boxes 211-216 of the "" suite "" the "" Yajia house "" the "" rent "" the "" whole layer "" the "" factory "" and the "" shop front "" of the object data, the "" administrator's community "" the "" number of object rooms "" the "" community name "" the "" address "" and the "" rent "" items fill in the fields 217-221 of the object data, the "" characteristics "" of the object data, the "" administrator's community "" the "" garbage collection "" the "" near subway "" the "" near market "" the "" near park "" the "" quiet "" the "" foster pet female "" the "" wireless network "" the "" near park "" the "" smoking room "" the, The advertisement generating button comprises a ' limited male ' button, a ' limited student ' button, a ' locomotive position ' button, a ' parking space ' button, a ' water dispenser ', a ' drying machine ', a ' dehydrator ', a ' coin-operated washing machine ', a ' lighting up ' button, a ' ventilating good ' button, a ' alarm area ', an ' external window ', a ' safety ' button, an ' escape window ', a ' smoke detector ', a ' fire extinguisher ', a ' balcony ', a ' bathtub ', a ' sofa ', a ' brand-new furniture ', a ' walkway without sundries ', a ' house friend ' button, a ' special person ' for cleaning up ', a ' preferential half year for paying a ' preferential ' and a ' annual paying ' preferential ' for a ' preferential ' box 222-267 ', a ' newly-added characteristic ' button 269 and a ' advertisement generating button 270. In brief, after the first user fills in the items of the item data of the real estate item to be rented and sold through the pages of fig. 2A and 2B, the first user can click on the "create advertisement" function button 270 to create the preview advertisement article.

In the embodiment of the present invention, the object data "category" may include check boxes 211 to 216 of "suite", "yao house", "rent", "whole floor", "factory", "shop" and "storefront", as well as check boxes such as "apartment", "building", "transparent house", "land", "parking space", "cabinet", "booth", and "villa" (not shown in fig. 2A and 2B), and the present invention is not limited thereto. In addition, the "features" may include, in addition to the above-mentioned check blocks, check blocks such as "sofa", "desk", "single bed", "double bed", "television cabinet", "bookcase", "dining table", "dining chair", "bar counter", "refrigerator", "oven", "microwave oven" and "coffee machine" (not shown in fig. 2A and 2B). If the checkbox of the pages of fig. 2A and 2B does not have the feature that the first user wants to specify, the checkbox can be filled in the filling field 268 of the "new feature" and click the function button 269 of the "new feature" to add a feature that the pages of fig. 2A and 2B do not have.

Referring to fig. 3A and 3B of the present invention, fig. 3A is a schematic diagram of an upper half of a page provided by the advertisement article renting and selling system of a real estate object of the present invention for a first user to edit a preview advertisement article and confirm that the editing is completed, and fig. 3B is a schematic diagram of a lower half of a page provided by the advertisement article renting and selling system of a real estate object of the present invention for a first user to edit a preview advertisement article and confirm that the editing is completed. Assuming that the first user checks the check box 211 of the suite in the category, fills the golden diamond community in the filling field 218 of the community name, and checks the

check box

222, 224, 227, 229, 232, 235, 237, 239, 241 of the administrator community, the near subway, the quiet, the wireless network, the swimming pool, the HD television, the smart door lock, the near convenience store, the smoke-control, the elevator, on the page of fig. 2A and 2B, the advertisement article generation system for renting the real estate articles searches the corresponding sentences from the table of the database according to the check and filled article data, and sequentially generates the corresponding sentences of the room-bathroom, the individual family of precious rooms, the managed golden diamond and the high-level residence diamond The intelligent television is characterized in that the intelligent television is close to a subway, convenient and fast to transport and convenient to live, the important moments of every minute and every second are saved, a plurality of devices are simultaneously connected to the Internet, a swimming pool with an attractive outdoor entertainment area enables a user to enjoy summer-day temperament, an ultra-high definition intelligent television prepared for the user is added to a rented house, less fatigue is caused, an intelligent password lock is arranged in the house, and the intelligent password lock is automatically set through computerized operation, so that the user can conveniently go in and out without carrying a key and a door card, the convenience is high, the user cannot feel hungry, the user cannot find a favorite thing, the user can feel like a comfortable thing, the user does not need to smoke, and the user can jointly care the community "have advanced elevator, let you do not need to climb stairs every day, easy to feel" etc. sentence preview advertisement article in the page of fig. 3A and 3B (i.e. the combination of the upper and lower half 3A and 3B of the page).

The table one is a part of the table of the database, which records the article data, sentence style and sentence, so that the advertisement article generation system for renting and selling the real estate article can generate the sentence according to the article data which is checked and filled in, and the style of the sentence can be adjusted by the user. However, table one is for example only, and the invention is not so limited.

Watch 1

However, the first user may feel that the contents or sequence of the partial sentences are not suitable, so the pages of fig. 3A and 3B also provide

editing buttons

313, 314, and 315 for "modifying sentences", "transferring sequence", and "transforming sentences". In the embodiment of the present invention, each sentence is regarded as an editable unit. When the first user clicks the edit button 313 of "modify sentence", the advertisement article generation system for renting real estate articles instructs the first user to select one of the sentences to modify the content therein. For example, because the tv in the suite is not a smart tv but can be networked, the first user selects "ultra high definition smart tv we prepared for you, adds a happy and fatigued share to your rental house" to modify, changing "smart" to "networked".

In addition, when the first user clicks the edit button 314 of "maneuver the order", the advertisement article generation system for renting real estate articles instructs the first user to select one of the sentences to drag to the proper position to adjust the order of the sentences. For example, if the first user wants to emphasize smoking abstinence, the sentence "friends wishing to stay in can love the comfortable fashion community for your physical thinking, do not want to smoke, and together love the earth" can be moved to the top of the preview advertisement article to adjust the sentence order.

Furthermore, when the first user clicks the edit button 315 for "transform sentence", the advertisement article generation system for renting real estate articles instructs the first user to select one of the sentences and select the style of the sentence, so as to transform the style of the sentence. For example, the first user clicks on the sentence "swimming pool with enticing outdoor recreational area, let you enjoy summer's feelings" and selects the pretty style, and the leisure style sentence will be transformed into "want to see bikini, we know that there are many young girls in the community, and there is an outdoor swimming pool to let you take orders at a fast spot". As another example, the first user clicks and selects the sentence "near the subway, the transportation facility living function is convenient, the important time per minute per second" is saved, and selects the warm style, the sentence of the practical style is transformed into "the subway is not afraid of in winter, the transportation facility living function is convenient, and the subway is warm in air and hot drink, so that the user can feel warm with the body in your/mini mind".

Page 3 also provides

check boxes

316, 316 for yes, no, allow auto-adjust, and a confirm button 318 for "complete edit" to determine no more edits. When the first user determines that the preview advertisement article is no longer to be edited, the "done editing" confirmation button 318 may be clicked to generate the advertisement article. In addition, the

check boxes

316 and 316 for "yes" and "no" allowing automatic adjustment "allow the first user to check whether the advertisement article generation system renting and selling the real estate object automatically adjusts the sequence of the advertisement sentences of the advertisement articles edited by the first user according to the preference and personal information of the second user. For example, if the second user's personal information may be inconvenient to move, the "have advanced elevator for you not to climb stairs every day, and the" feel comfortable "sentence may be automatically adjusted to the first sentence, or the font may be bolded or highlighted. As another example, if the second user smokes, the sentence "friends who want to stay in can love the comfortable fashionable community without smoking, and love the earth together for the body of people' will be changed into" no smoking zone in the community but no smoking zone outside the community, so as to enjoy the view outside the community and enjoy the fog, making you look like a fairy ".

Incidentally, although the language of the plurality of sentences generated as described above is Chinese, the present invention is not limited thereto. The languages of the sentences may also be english, vietnam, thai, german or japanese, and the language of each sentence may be automatically converted according to the national languages of the first user and the second user. For example, if the first user is a chinese person, the generated sentence is chinese, and the second user is an english person, the advertisement article generation system for renting and selling real estate articles automatically converts the chinese advertisement article into english for the second user to view, and as shown in the pages of fig. 3A and 3B, each chinese sentence generated is automatically translated and converted into an english sentence.

Referring to fig. 4 of the present invention, fig. 4 is a flowchart of an advertisement article generation method for renting and selling real estate articles according to an embodiment of the present invention. First, in step S411, the server obtains object data input by the first user, where the object data is as described above and is not described herein again. Next, in step S412, the server generates a preview advertisement article having a plurality of sentences according to the object data.

Next, in step S413, the server determines whether an edit completion instruction is received, so as to determine whether the first user no longer edits the preview advertisement article, and accordingly generates an edited advertisement article. If the server receives the edit completion instruction, step S416 is executed, otherwise, step S414 is executed. In step S414, the server determines whether an editing instruction of the first user is received (i.e., whether the first user clicks any one of the

function buttons

313, 314, 315 of fig. 3). If the server receives the editing instruction, step S415 is executed, otherwise, step S413 is executed. In step S415, the server performs sentence modification, sequence tuning or sentence transformation on the preview advertisement article according to the editing instruction, wherein the sentence modification, sequence tuning or sentence transformation is as described above and thus is not repeated herein.

In brief, steps S413 through S415 allow the first user to continue editing the preview advertisement article until the first user completes editing. Next, in step S416, the server determines whether an auto-adjustment instruction allowing the auto-adjustment of the advertisement article is received by the first user. If the server receives the automatic adjustment instruction, step S417 is executed, otherwise, step S418 is executed. In step S417, the server adjusts the advertisement article edited by the first user according to the preference and the personal information of the second user, and presents the adjusted advertisement article to the second user for viewing, where the automatic adjustment is as described above and thus is not described in detail. In step S418, the server presents the edited advertisement article of the first user to the second user for viewing.

In summary, the embodiments of the present invention provide a system and a method for generating advertisement articles rented and sold by real estate articles, which can quickly generate customized advertisement articles to reduce the time and effort of the first user. In addition, the advertisement article generation system and method for renting and selling the real estate articles can adjust the content of the advertisement articles according to the preference and the personal information of the second user so as to attract the second user and improve the transaction rate. In summary, the advertisement article generation system and method for renting real estate articles has a considerable commercial value in the field of renting and selling real estate articles.

While the invention has been described in terms of preferred embodiments, it will be understood by those skilled in the art that the foregoing embodiments are provided merely for purposes of illustration and are not to be construed as limiting the scope of the invention. It should be noted that equivalent variations and substitutions to those of the previous embodiments are intended to be included within the scope of the present invention. Therefore, the protection scope of the present invention is defined by the claims.

Claims

1. An advertisement article generation system for renting and selling real estate articles, comprising:

the server is used for automatically generating a preview advertisement article with a plurality of sentences according to an object material provided by a first user, wherein the plurality of sentences are generated according to a plurality of items of the object material respectively, and the server is further used for providing the preview advertisement article to the first user so as to enable the first user to edit the preview advertisement article and generate an advertisement article after the editing is confirmed to be completed.

2. A system for generating an advertisement article for a rental property of the real property item of claim 1, wherein the server further automatically adjusts the advertisement article according to the preferences and personal information of a second user and provides the adjusted advertisement article to the second user for viewing.

3. A real estate item rental advertisement article generation system as claimed in claim 1 wherein each sentence in said server is an editable unit.

4. A real estate item rental advertisement article generation system as claimed in claim 3 wherein said server provides said first user with modification, sequence of action and style of transformation of said sentences of said preview advertisement article.

5. A real estate item rental advertisement article generation system as claimed in claim 2 wherein said server automatically adjusts said advertisement articles by adjusting the order of said sentences, changing the style of said sentences, bolding the font of said sentences and highlighting said sentences.

6. A real estate item rental advertisement article generation system as claimed in claim 1 wherein said server provides said preview advertisement article and said advertisement article in a corresponding language to said first user based on said first user's national language and provides said advertisement article in a corresponding language to a second user based on a second user's national language.

7. A real estate item rental advertisement article generation system as claimed in claim 1 wherein said real estate item rental advertisement article generation system is configured as a software-as-a-service architecture.

8. A real estate item rental advertisement article generation system as claimed in claim 2 wherein said second user's preferences and personal information is generated by said server capturing a big data analysis of said second user.

9. A method for generating advertisement articles rented and sold by real estate articles is characterized by comprising the following steps:

according to an object data provided by a first user, a server automatically generates a preview advertisement article with a plurality of sentences, wherein the sentences are generated according to a plurality of items of the object data respectively; and

the server provides the preview advertisement article to the first user, so that the first user edits the preview advertisement article, and generates an advertisement article after the editing is confirmed to be completed.

10. A method for generating an advertisement article for a rental sale of a real estate item as claimed in claim 9, further comprising:

and according to the preference and personal information of a second user, the server automatically adjusts the advertisement article and provides the adjusted advertisement article for the second user to read.