CN112288570A - Data processing method and device - Google Patents
Data processing method and device Download PDFInfo
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- CN112288570A CN112288570A CN202011322370.9A CN202011322370A CN112288570A CN 112288570 A CN112288570 A CN 112288570A CN 202011322370 A CN202011322370 A CN 202011322370A CN 112288570 A CN112288570 A CN 112288570A
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Abstract
The application discloses data processing method and device, a server firstly determines a first product marketing scheme, the first product marketing scheme comprises a product to be marketed and a marketing client corresponding to the product to be marketed, after the first product marketing scheme is determined, the server sends information of the product to be marketed to a channel device, and then the channel device markets the product to be marketed to the marketing client. Further, in order to evaluate the marketing effect of the first product marketing scheme, a purchase record of the product to be marketed may be acquired, the purchase record including information of a customer who purchased the product to be marketed, and the purchase record is used for embodying the marketing effect of the first product marketing scheme. And if the purchase record reflects that the marketing success rate of the first product marketing scheme is not ideal, adjusting the marketing scheme according to the purchase record to obtain a second product marketing scheme.
Description
Technical Field
The present application relates to the field of data processing, and in particular, to a data processing method and apparatus.
Background
Currently, when a bank marketing system markets financial products to users, different products to be marketed are usually selected according to information such as income level, consumption frequency and the like of the users, and then the products are actively pushed to the users, so that the marketing method cannot bring a good marketing effect.
Therefore, a solution to solve the above problems is urgently needed.
Disclosure of Invention
The technical problem to be solved by the application is to provide a data processing method to solve the problem that the marketing effect is not good when the current bank marketing system actively markets products for users.
In a first aspect, an embodiment of the present application provides a data processing method, where the method includes:
determining a first product marketing plan, wherein the first product marketing plan comprises a product to be marketed and a marketing client corresponding to the product to be marketed;
sending the information of the product to be marketed to a channel device so that the channel device recommends the product to be marketed to the marketing customer;
acquiring a purchase record of the product to be marketed, wherein the purchase record comprises information of a client who purchases the product to be marketed;
and obtaining a second product marketing scheme according to the purchase record.
Optionally, the obtaining a second product marketing plan according to the purchase record includes:
and if the purchase record indicates that the purchase record of a first product in the products to be marketed is less than a first threshold value, deleting the first product from the first product marketing scheme to obtain the second product marketing scheme.
Optionally, the obtaining a second product marketing plan according to the purchase record includes:
and if the purchase record indicates that the purchase record of a first customer in the marketing customers is less than a second threshold value, deleting the first customer from the first product marketing scheme to obtain a second product marketing scheme.
Optionally, the obtaining a second product marketing plan according to the purchase record includes:
and if the purchase record indicates that the purchase record of the first product in the products to be marketed is greater than a third threshold value, acquiring a second product with the similarity degree with the first product being greater than a fourth threshold value, and adding the second product to the first product marketing scheme to obtain the second product marketing scheme.
Optionally, the marketing customer is a customer whose possibility of purchasing the product to be marketed is higher than a certain threshold, wherein the possibility of purchasing the product to be marketed by the marketing customer is determined according to the historical behavior data of the marketing customer, and the historical behavior data of the marketing customer is used for indicating the product which is concerned by the marketing customer in history.
In a second aspect, an embodiment of the present application provides a data processing apparatus, where the apparatus includes:
a first determination module to: determining a first product marketing plan, wherein the first product marketing plan comprises a product to be marketed and a marketing client corresponding to the product to be marketed;
a sending module configured to: sending the information of the product to be marketed to a channel device so that the channel device recommends the product to be marketed to the marketing customer;
an acquisition module to: acquiring a purchase record of the product to be marketed, wherein the purchase record comprises information of a client who purchases the product to be marketed;
a second determination module to: and obtaining a second product marketing scheme according to the purchase record.
Optionally, the second determining module is configured to:
and if the purchase record indicates that the purchase record of a first product in the products to be marketed is less than a first threshold value, deleting the first product from the first product marketing scheme to obtain the second product marketing scheme.
Optionally, the second determining module is configured to:
and if the purchase record indicates that the purchase record of a first customer in the marketing customers is less than a second threshold value, deleting the first customer from the first product marketing scheme to obtain a second product marketing scheme.
Optionally, the second determining module is configured to:
and if the purchase record indicates that the purchase record of the first product in the products to be marketed is greater than a third threshold value, acquiring a second product with the similarity degree with the first product being greater than a fourth threshold value, and adding the second product to the first product marketing scheme to obtain the second product marketing scheme.
Optionally, the marketing customer is a customer whose possibility of purchasing the product to be marketed is higher than a certain threshold, wherein the possibility of purchasing the product to be marketed by the marketing customer is determined according to the historical behavior data of the marketing customer, and the historical behavior data of the marketing customer is used for indicating the product which is concerned by the marketing customer in history.
Compared with the prior art, the embodiment of the application has the following advantages:
the embodiment of the application provides a data processing method, a server firstly determines a first product marketing scheme, the first product marketing scheme comprises a product to be marketed and a marketing client corresponding to the product to be marketed, after the first product marketing scheme is determined, the channel equipment is convenient to the marketing client carries out marketing on the product to be marketed, the server sends information of the product to be marketed to the channel equipment, and then the channel equipment carries out marketing on the product to be marketed to the marketing client. Further, for right the marketing effect of first product marketing scheme evaluates to it is not good to marketing effect the first product marketing scheme adjusts, improves its recommendation success rate, can acquire the purchase record of the product of treating marketing, purchase the record including purchasing the information of the customer of the product of treating marketing, purchase the record and be used for embodying the marketing effect of first product marketing scheme. And if the purchase record reflects that the marketing success rate of the first product marketing scheme is not ideal, adjusting the marketing scheme according to the purchase record to obtain a second product marketing scheme. Because the second product marketing scheme is obtained according to the purchase record adjustment on the basis of the first product marketing scheme, compared with the first product marketing scheme, the second product marketing scheme can improve the marketing success rate of products and generate a better marketing effect.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a schematic flow chart illustrating a data processing method according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of a data processing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The inventor of the application discovers through research that currently, when a bank marketing system markets financial products to users, different products to be marketed are usually selected according to information such as income level, consumption frequency and the like of the users, and the users select whether to purchase the products according to the products marketed by a server. However, the marketing method does not consider the purchase condition of the marketing product of the server by the user all the time, so that the marketing effect is poor when the server selects the product for marketing.
In order to solve the above problem, in this embodiment of the application, the server firstly determines a first product marketing scheme, the first product marketing scheme includes a product to be marketed and a marketing client corresponding to the product to be marketed, after determining the first product marketing scheme, for convenience the channel equipment to the marketing client markets the product to be marketed, the server will the information of the product to be marketed is sent to the channel equipment, and then, the channel equipment to the marketing client markets the product to be marketed. Further, for right the marketing effect of first product marketing scheme evaluates to it is not good to marketing effect the first product marketing scheme adjusts, improves its recommendation success rate, can acquire the purchase record of the product of treating marketing, purchase the record including purchasing the information of the customer of the product of treating marketing, purchase the record and be used for embodying the marketing effect of first product marketing scheme. And if the purchase record reflects that the marketing success rate of the first product marketing scheme is not ideal, adjusting the marketing scheme according to the purchase record to obtain a second product marketing scheme. Because the second product marketing scheme is obtained according to the purchase record adjustment on the basis of the first product marketing scheme, compared with the first product marketing scheme, the second product marketing scheme can improve the marketing success rate of products and generate a better marketing effect.
Various non-limiting embodiments of the present application are described in detail below with reference to the accompanying drawings.
Exemplary method
Referring to fig. 1, a schematic flow chart of a data processing method in an embodiment of the present application is shown. The method illustrated in FIG. 1, in one implementation, may be performed by, for example, a server.
In the present embodiment, the method shown in FIG. 1 can be implemented, for example, by the following steps S101-S104.
S101: determining a first product marketing plan, wherein the first product marketing plan comprises a product to be marketed and a marketing client corresponding to the product to be marketed.
In this embodiment, the first product marketing plan includes a product to be marketed, which may be, for example, a plurality of products, and a marketing client corresponding to the product to be marketed. In one possible implementation, the marketing customer is a customer whose probability of purchasing the product to be marketed is higher than a certain threshold, and the probability of purchasing the product to be marketed by the marketing customer can be determined according to historical behavior data of the marketing customer, for example, and the historical behavior data of the marketing customer is used for indicating the product which is concerned by the marketing customer in history. For example, a user may consider a product to be a product of historical interest to the marketing customer if the user purchased, collected or browsed the product within a certain time frame. It can be understood that, a client purchases, collects or browses a certain product, which may indicate that the client has a high possibility of purchasing the product, and to achieve a good marketing effect, the server may select a client whose possibility of purchasing the product to be marketed is higher than a certain threshold, thereby increasing the marketing success rate.
S102: and sending the information of the product to be marketed to a channel device so that the channel device can conveniently market the product to be marketed to the marketing customer.
It should be noted that, the server is in the affirmation behind the first product marketing scheme, for the convenience the channel equipment to marketing customer marketing the product of waiting to market, can with the information of the product of waiting to market is sent for the channel equipment, wherein, the channel equipment can be for example the equipment of handling various businesses of bank, such as internet bank, cell-phone bank, ATM, the machine of lining up, self-service terminal, super counter etc.. When the marketing client transacts business on the channel equipment, the channel equipment can actively carry out product marketing to the marketing client, for example, the product to be marketed can be displayed on an interface of the channel equipment.
S103: and acquiring a purchase record of the product to be marketed, wherein the purchase record comprises information of a client purchasing the product to be marketed.
It can be understood that, in order to evaluate the marketing effect of the first product marketing scheme, so as to adjust the first product marketing scheme with poor marketing effect, improve the recommendation success rate thereof, and obtain the purchase record of the product to be marketed, the purchase record includes the information of the customer who purchases the product to be marketed, the purchase record is used for embodying the marketing effect of the first product marketing scheme. The information of the customer may be, for example, an account number of the customer at a bank, the number of times the customer purchases the product to be marketed, and the like.
S104: and obtaining a second product marketing scheme according to the purchase record.
In this embodiment, if the purchase record reflects that the marketing success rate of the first product marketing scheme is not ideal, the marketing scheme is adjusted according to the purchase record to obtain a second product marketing scheme. Because the second product marketing scheme is obtained by adjusting according to the purchase record on the basis of the first product marketing scheme, compared with the first product marketing scheme, the second product marketing scheme can improve the marketing success rate of products and generate better marketing effect.
In a possible implementation manner, if the purchase record indicates that the purchase record of the first product is less than the first threshold value in the products to be marketed, it indicates that the first product is rarely purchased by the marketing customer, and the marketing of the first product is continued to be likely not purchased by the marketing customer, so that, to improve the marketing success rate, the server may delete the first product from the first product marketing plan to obtain the second product marketing plan. Wherein the first threshold value can be set by bank staff according to historical marketing conditions, for example.
In a possible implementation manner, if the purchase record indicates that the purchase record of the first customer is less than the second threshold value in the marketing customer, it indicates that the first customer rarely purchases the product to be marketed in the first product marketing plan, and the marketing of the product to be marketed in the first product marketing plan to the first customer is continued, and the product to be marketed may still be difficult to purchase by the first customer. Wherein the second threshold value can be set by bank staff according to historical marketing conditions, for example.
In a possible implementation manner, if the purchase record indicates that the purchase record of the first product in the products to be marketed is greater than the third threshold, it indicates that the number of times the first product is purchased by the marketing customer is large, the marketing customer has a high possibility of purchasing the product of the type, and at this time, the product of the same type as the first product may be added to the first product marketing scheme to achieve the best marketing effect. For this purpose, a second product with the similarity degree with the first product higher than a fourth threshold value is obtained, and the second product is added to the first product marketing scheme to obtain the second product marketing scheme. Wherein the third threshold and the fourth threshold can be set by bank staff according to historical marketing conditions, for example.
Exemplary device
Based on the method provided by the above embodiment, the embodiment of the present application further provides an apparatus, which is described below with reference to the accompanying drawings.
Referring to fig. 2, a schematic structural diagram of a data processing apparatus in an embodiment of the present application is shown. The apparatus may specifically include, for example:
the first determination module 201: the method comprises the steps of determining a first product marketing plan, wherein the first product marketing plan comprises a product to be marketed and a marketing client corresponding to the product to be marketed;
the sending module 202: the marketing system is used for sending the information of the product to be marketed to a channel device so as to facilitate the channel device to recommend the product to be marketed to the marketing customer;
the acquisition module 203: the system comprises a database, a marketing server and a database, wherein the database is used for storing a marketing product to be marketed;
the second determination module 204: and the system is used for obtaining a second product marketing scheme according to the purchase record.
Through the device, when marketing financial products to a user, the bank marketing system can consider the purchase condition of the user to the server marketing products all the time, so that the server can improve the marketing success rate when selecting the products for marketing.
In one implementation, the second determining module is configured to:
and if the purchase record indicates that the purchase record of a first product in the products to be marketed is less than a first threshold value, deleting the first product from the first product marketing scheme to obtain the second product marketing scheme.
In one implementation, the second determining module is configured to:
and if the purchase record indicates that the purchase record of a first customer in the marketing customers is less than a second threshold value, deleting the first customer from the first product marketing scheme to obtain a second product marketing scheme.
In one implementation, the second determining module is configured to:
and if the purchase record indicates that the purchase record of the first product in the products to be marketed is greater than a third threshold value, acquiring a second product with the similarity degree with the first product being greater than a fourth threshold value, and adding the second product to the first product marketing scheme to obtain the second product marketing scheme.
In one implementation, the marketing customer is a customer whose probability of purchasing the product to be marketed is higher than a certain threshold, wherein the probability of purchasing the product to be marketed by the marketing customer is determined according to the historical behavior data of the marketing customer, and the historical behavior data of the marketing customer is used for indicating the product which is concerned by the marketing customer in history.
Since the apparatus 200 is an apparatus corresponding to the method provided in the above method embodiment, and the specific implementation of each unit of the apparatus 200 is the same as that of the above method embodiment, for the specific implementation of each unit of the apparatus 200, reference may be made to the description part of the above method embodiment, and details are not repeated here.
Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice in the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.
It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.
The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (10)
1. A method of data processing, the method comprising:
determining a first product marketing plan, wherein the first product marketing plan comprises a product to be marketed and a marketing client corresponding to the product to be marketed;
sending information of the product to be marketed to a channel device so as to facilitate the channel device to market the product to be marketed to the marketing customer;
acquiring a purchase record of the product to be marketed, wherein the purchase record comprises information of a client who purchases the product to be marketed;
and obtaining a second product marketing scheme according to the purchase record.
2. The method of claim 1, wherein said deriving a second product marketing plan from said purchase record comprises:
and if the purchase record indicates that the purchase record of a first product in the products to be marketed is less than a first threshold value, deleting the first product from the first product marketing scheme to obtain the second product marketing scheme.
3. The method of claim 1, wherein said deriving a second product marketing plan from said purchase record comprises:
and if the purchase record indicates that the purchase record of a first customer in the marketing customers is less than a second threshold value, deleting the first customer from the first product marketing scheme to obtain a second product marketing scheme.
4. The method of claim 1, wherein said deriving a second product marketing plan from said purchase record comprises:
and if the purchase record indicates that the purchase record of the first product in the products to be marketed is greater than a third threshold value, acquiring a second product with the similarity degree with the first product being greater than a fourth threshold value, and adding the second product to the first product marketing scheme to obtain the second product marketing scheme.
5. The method of claim 1, wherein the marketing customer is a customer whose likelihood of purchasing the product to be marketed is above a threshold value, and wherein the likelihood of purchasing the product to be marketed is determined from historical behavior data of the marketing customer, the historical behavior data of the marketing customer being indicative of products of historical interest to the marketing customer.
6. A data processing apparatus, characterized in that the apparatus comprises:
a first determination module to: determining a first product marketing plan, wherein the first product marketing plan comprises a product to be marketed and a marketing client corresponding to the product to be marketed;
a sending module configured to: sending the information of the product to be marketed to a channel device so that the channel device recommends the product to be marketed to the marketing customer;
an acquisition module to: acquiring a purchase record of the product to be marketed, wherein the purchase record comprises information of a client who purchases the product to be marketed;
a second determination module to: and obtaining a second product marketing scheme according to the purchase record.
7. The apparatus of claim 6, wherein the second determining module is configured to:
and if the purchase record indicates that the purchase record of a first product in the products to be marketed is less than a first threshold value, deleting the first product from the first product marketing scheme to obtain the second product marketing scheme.
8. The apparatus of claim 6, wherein the second determining module is configured to:
and if the purchase record indicates that the purchase record of a first customer in the marketing customers is less than a second threshold value, deleting the first customer from the first product marketing scheme to obtain a second product marketing scheme.
9. The apparatus of claim 6, wherein the second determining module is configured to:
and if the purchase record indicates that the purchase record of the first product in the products to be marketed is greater than a third threshold value, acquiring a second product with the similarity degree with the first product being greater than a fourth threshold value, and adding the second product to the first product marketing scheme to obtain the second product marketing scheme.
10. The apparatus of claim 6, wherein the marketing customer is a customer with a probability of purchasing the product to be marketed above a threshold value, wherein the probability of purchasing the product to be marketed by the marketing customer is determined from historical behavior data of the marketing customer, the historical behavior data of the marketing customer indicating products of historical interest to the marketing customer.
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| CN202011322370.9A CN112288570A (en) | 2020-11-23 | 2020-11-23 | Data processing method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202011322370.9A CN112288570A (en) | 2020-11-23 | 2020-11-23 | Data processing method and device |
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| US20130013398A1 (en) * | 2011-07-08 | 2013-01-10 | Cheng-Sung Wei | Marketing and shopping method via internet |
| CN106557954A (en) * | 2016-11-28 | 2017-04-05 | 贵安新区绿谷科技有限公司 | The method and device of customer service marketing |
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