CN112288505A - Hotel house type automatic price following method based on OTA platform - Google Patents
Hotel house type automatic price following method based on OTA platform Download PDFInfo
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Abstract
The invention discloses a hotel room type automatic price following method based on an OTA platform, belonging to the field of hotel room type automatic price following and comprising the following steps: s1: setting a selling price stock and putting the selling price stock on the OTA platform, S2: configuring the automatic price following unified parameter of the channel, S3: invoking a Getmapping interface of the OTA platform, S4: acquiring quotation customs information, and acquiring quotation exposure information from the crawler to an OTA platform according to hotel and date information of the OTA platform with automatic price following, S5: calculation processing of the automatic follow-up price, S6: evaluating the competitor's low price. The method is more scientific and reasonable, the system can automatically follow the price, the price following treatment of two thousand hotels in the last 7 days can be met according to the performance of the current system, after the system is started, service personnel save the time of original manual price following, the saved time is put into other more meaningful operation work, the price following is more accurate, and meanwhile, the hotel coverage is wider.
Description
Technical Field
The invention relates to the field of hotel room type automatic price following, in particular to a hotel room type automatic price following method based on an OTA platform.
Background
OTA is called Online Travel Agency, Chinese is translated into 'Online Travel Agency', is a professional word of Travel electronic commerce industry, and means 'Travel consumer reserves Travel products or services to a Travel service provider through a network and pays Online or offline, that is, each Travel subject can perform product marketing or product sale through the network'.
After technical docking between a supplier and an OTA platform is completed, selling information of hotel room type resources is pushed to the OTA platform, the same hotel room type and selling policy generally only have one display position on the same OTA platform, but price quotations of a plurality of suppliers are possible, and after service scoring data and base price of the suppliers are combined, the OTA can select the optimal price quotation of the supplier to be displayed on a website.
Price exposure is the premise of entering orders, generally, on the premise of guaranteeing profit and no loss, a supplier can compete for a display position by reducing price and a competitor PK, most OTA platforms do not have the function of inquiring whether the price is exposed or not by the supplier, webpage front-end codes or webpage address information needs to be checked on an OTA website for judgment, individual OTA platforms provide the function of inquiring whether the price is exposed or not, but only single hotel room type inquiry is limited, and the efficiency of judging price exposure is too low, so that manual price following can be carried out only aiming at certain key hotel room types and dates.
Disclosure of Invention
The invention aims to provide a hotel room type automatic price following method based on an OTA platform, so as to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme: a hotel room type automatic price following method based on an OTA platform comprises the following steps:
s1: setting a selling price stock and putting the selling price stock on an OTA platform;
s2: configuring automatic price following unified parameters of channels;
s3: calling a Getmaping interface of the OTA platform;
s4: acquiring quotation customs information, and acquiring quotation exposure information from a crawler to an OTA platform according to hotel and date information of the OTA platform with automatic price following;
s5: calculating and processing the automatic tracking price;
s6: and viewing the automatic following price result in the following price calendar, wherein the automatic following price result comprises the following contents:
(1) the minimum selling price calculated by the automatic price following rule;
(2) current MAG sales price;
(3) currently estimating the commission ratio of competitors;
(4) a price following state;
(5) a description of the price;
(6) evaluating the competitor's low price.
Preferably, in S1, the hotel room type is directly connected to the OTA platform, and the selling price stock is set and put on the OTA platform.
Preferably, in S2, the automatic pricing unification parameter of the channel includes: channel, substation, commission point range, price ratio amplitude and lowest sale price lower limit.
Preferably, in S3, the OTA platform ID: MasterHotellId, the unique identity of the hotel on the OTA, can be used to access the website of the hotel on the OTA extranet.
Preferably, in S3, the OTA sells the house type ID: from, the unique identification of the hotel Room type offer to be started, is available at the front end page code of the OTA extranet for determining whether the offer to be started is exposed on the OTA extranet.
Preferably, in S4, a script program of the crawler is written to simulate manual operations in the browser.
Preferably, in S5, the room price information consistent with the MAG selling room type is found in the room price information of the crawled OTA webpage front-end code, and it is determined whether the data-roommid in the room price information is the MAG OTA platform selling room type ID.
Preferably, in S6, the tracking state includes: waiting for processing, reducing price, showing in a channel, pausing and terminating, and the price following description comprises the following steps: the method comprises the following steps of price following, pushing is closed, channel price following rules are invalid, package selling is exhausted, no inventory exists, no price quoted by a competitive pair exists, the price of the hotel is not met, the price of the hotel is higher than the price of the hotel, the price of the hotel is lower than the price of the hotel, the price of the hotel is not guaranteed, the estimated commission point is too high, and the price of the competitive pair is lower than the price of the hotel.
Compared with the prior art, the invention has the beneficial effects that: the method is more scientific and reasonable, the system can automatically follow the price only by configuring parameters by a user, the price following treatment of two thousand hotels in the last 7 days can be met according to the performance of the current system, after the system is started, service personnel save the original manual price following time (about 1/3 working time every day), the service personnel are put into other more meaningful operation work, the price following is more accurate, and the coverage of the hotels is wider.
Drawings
FIG. 1 is an overall flow chart of the present invention;
FIG. 2 is a diagram of Getmapping interface information in accordance with the present invention;
FIG. 3 is a crawler message body structure of the present invention;
FIG. 4 is an automatic pricing calendar diagram of the present invention;
FIG. 5 is a timing diagram of the auto-tracking of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 to 5, the present invention provides a technical solution: a hotel room type automatic price following method based on an OTA platform comprises the following steps:
s1: directly connecting the hotel room type with the OTA platform, setting selling price inventory and putting the hotel room type on the OTA platform;
s2: the automatic price following unified parameter of the configured channel comprises the following contents:
(1) and (4) channel: the channel to which the automatic price-following parameters belong;
(2) substation distribution: the affiliated channel substation of the automatic price following parameter;
(3) commission point range: a floating commission point range for the channel substation; if the commission points are fixed commission points, the initial commission points are consistent;
(4) adjusting the price ratio amplitude: after the price tracking fails each time, estimating the commission up-regulation proportion of the competitors;
examples are: the commission point range is 10% -25%, and the price-adjusting ratio range is 1%; the commission point when the counter price is estimated for the first time is 10%, if the price PK fails to be followed, the commission point estimated when the price is followed next time is adjusted to 11%;
(5) the lower limit of the minimum selling price: the lowest selling price lower limit rule of the channel substation avoids the wrong setting of the service;
s3: calling a Getmaping interface of the OTA platform;
OTA platform ID: MasterHotelId, the only identification of the hotel on the OTA, can be used to visit the website of the hotel on the OTA extranet;
the website format of the hotel on the OTA external network is as follows:
https：//m.ctrip.com/webapp/hotel/hoteldetail/OTAID.html
the MasterHotelId is filled into the corresponding part of the website to be accessed;
for example: https:// m.ctrip.com/webapp/hotel/5599110. html
As shown in fig. 2, OTA vend house type ID: from, the only identification of the hotel Room type offer to be started, the front page code of the OTA external network can be obtained to judge whether the offer to be started is exposed on the OTA external network;
s4: according to hotel and date information of the OTA platform with automatic price following, a crawler obtains quoted exposure information from the OTA platform;
compiling a script program of the crawler, and simulating manual work to perform the following operations on a browser:
(1) accessing the website of the hotel on the OTA platform;
(2) opening a 'developer tool' in a browser, and selecting a column [ Elements ];
(3) the contents in [ Elements ] are front-end webpage codes, contents required for tracking are automatically selected and copied and stored in a system of our party, the language of a crawler is Python, and a structure of a crawler message body refers to FIG. 3;
s5: the calculation processing of the automatic tracking price specifically comprises the following operations:
(1) finding out competitor quotation, finding out room price information consistent with MAG selling room types from room price information of a front-end code of a crawled OTA webpage, judging whether data-roomId in the room price information is MAG OTA platform selling room type ID, if not, the data-roomId is the quotation of a competitor, and if a plurality of competitors of the same type quote, selecting PK with the lowest price;
(2) taking other OTA platforms as an example, the commission point range is 10% -18%, the price-adjusting proportion range is 2%, and the set price-reducing amount is 1;
(3) if the house type quotation to be sent out is not exposed on the external network, and the selling price of the house type of the competitor on the external network with the competitor is S;
(4) first time price following:
estimating the commission point of an opponent to be 10%, and calculating the base price M of the opponent house type to be S/(1+ 10%);
calculating a price following amount F as a counter price and a price reduction amount M-1, changing MAG selling price into F, and pushing the F to the OTA platform;
(5) second time of price tracking:
crawling OTA (over the air) extranet hotel and room type information;
if the house type needs to be exposed, the price tracking is successful, no processing is needed, and the outer net information is crawled for the next price tracking;
adopting the following means if the house type is to be started and the exposure is not carried out:
A. estimating the commission point of the opponent as the original commission point plus the price adjustment ratio range as 10% + 2% + 12%, and calculating the base price M1 of the opponent type as S/(1+ 12%);
B. calculating a counter price sum F1 which is an opponent base price and a price reduction sum M1-1, changing MAG selling price into F1, and pushing the MAG selling price to the OTA platform again;
(6) a third follow-up price. (and so on);
(7) if the following condition occurs, the price tracking is failed
If the price tracking amount is less than the lowest selling price, the price tracking is failed;
if the estimated commission point of the opponent is larger than the commission point upper limit of the channel substation, the price tracking is failed;
s6: the results of the automatic tracking are viewed in a tracking calendar, as shown in FIG. 4, which includes the following:
(1) the minimum selling price calculated by the automatic price following rule;
(2) current MAG sales price;
(3) currently estimating the commission ratio of competitors;
(4) the following price state: pending, in-flight, already shown in the channel, suspended and terminated;
(5) description of the price: during price following, pushing is closed, a channel price following rule is invalid, package selling is exhausted, no inventory exists, no price quoted by a competitive pair exists, the price of the hotel is not met, the price of the hotel is higher than the price of the hotel, the price of the hotel is lower than the price of the hotel, the price of the hotel is not guaranteed, the estimated commission point is too high, and the price of the competitive pair is lower than the price of the hotel;
(6) evaluating the competitor's low price.
The method is more scientific and reasonable, the system can automatically follow the price only by configuring parameters by a user, the price following treatment of two thousand hotels in the last 7 days can be met according to the performance of the current system, after the system is started, service personnel save the original manual price following time (about 1/3 working time every day), the service personnel are put into other more meaningful operation work, the price following is more accurate, and the coverage of the hotels is wider.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (8)
1. A hotel room type automatic price following method based on an OTA platform is characterized by comprising the following steps:
s1: setting a selling price stock and putting the selling price stock on an OTA platform;
s2: configuring automatic price following unified parameters of channels;
s3: calling a Getmaping interface of the OTA platform;
s4: acquiring quotation customs information, and acquiring quotation exposure information from a crawler to an OTA platform according to hotel and date information of the OTA platform with automatic price following;
s5: calculating and processing the automatic tracking price;
s6: and viewing the automatic following price result in the following price calendar, wherein the automatic following price result comprises the following contents:
the minimum selling price calculated by the automatic price following rule;
current MAG sales price;
currently estimating the commission ratio of competitors;
a price following state;
a description of the price;
evaluating the competitor's low price.
2. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: in S1, the hotel room type is directly connected to the OTA platform, and the selling price stock is set and put on the OTA platform.
3. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: in S2, the automatic pricing unification parameters of the channel include: channel, substation, commission point range, price ratio amplitude and lowest sale price lower limit.
4. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: in S3, OTA platform ID: MasterHotellId, the unique identity of the hotel on the OTA, can be used to access the website of the hotel on the OTA extranet.
5. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: in S3, the OTA sells the house type ID: from, the unique identification of the hotel Room type offer to be started, is available at the front end page code of the OTA extranet for determining whether the offer to be started is exposed on the OTA extranet.
6. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: in S4, the script program of the crawler is written to simulate manual operations in the browser.
7. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: in S5, the room price information consistent with the MAG selling room type is found in the room price information of the front-end code of the crawled OTA webpage, and whether the data-roomId in the room price information is the MAG OTA platform selling room type ID or not is judged.
8. The OTA platform-based hotel room type automatic price following method according to claim 1, wherein: at S6, the tracking status includes: waiting for processing, reducing price, showing in a channel, pausing and terminating, and the price following description comprises the following steps: the method comprises the following steps of price following, pushing is closed, channel price following rules are invalid, package selling is exhausted, no inventory exists, no price quoted by a competitive pair exists, the price of the hotel is not met, the price of the hotel is higher than the price of the hotel, the price of the hotel is lower than the price of the hotel, the price of the hotel is not guaranteed, the estimated commission point is too high, and the price of the competitive pair is lower than the price of the hotel.
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| CN201910659086.1A CN112288505A (en) | 2019-07-22 | 2019-07-22 | Hotel house type automatic price following method based on OTA platform |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116777503A (en) * | 2023-08-23 | 2023-09-19 | 深圳易能时代科技有限公司 | Method, server and medium for dynamically adjusting channel price based on bid price |
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