CN112288485A - Distribution method and device of advertisement commodities - Google Patents

Distribution method and device of advertisement commodities Download PDF

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Publication number
CN112288485A
CN112288485A CN202011196132.8A CN202011196132A CN112288485A CN 112288485 A CN112288485 A CN 112288485A CN 202011196132 A CN202011196132 A CN 202011196132A CN 112288485 A CN112288485 A CN 112288485A
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China
Prior art keywords
platform
advertisement
value
budget
commodity
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Granted
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CN202011196132.8A
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Chinese (zh)
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CN112288485B (en
Inventor
廖殷
许曾
池小波
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Chengdu Pingmeng Technology Co ltd
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Chengdu Xinchao Media Group Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Abstract

The invention discloses an advertisement commodity distribution method and device, wherein the method comprises the following steps: acquiring advertisement putting data of a target advertisement, wherein the advertisement putting data comprises the total advertisement putting time and the quantity of commodities distributed by each advertisement putting platform; acquiring the advertisement putting benefit value of each advertisement putting platform within the putting duration for starting target advertisement putting; acquiring the number of the remaining commodities of each advertisement putting platform after the putting duration; obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the platform residual commodity quantity and the advertisement putting benefit value; and distributing the number of the commodities to each advertisement putting platform according to the distribution value of the number of the commodities. The invention can calculate the commodity quantity distribution value of each advertisement putting platform in real time in the advertisement putting process so as to adjust the commodity quantity in real time according to the commodity quantity distribution value, thereby avoiding the problems that the commodities are sold out and the advertisements are continuously put.

Description

Distribution method and device of advertisement commodities
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a method and a device for distributing advertisement commodities.
Background
With the rapid popularization and development of the internet, the advertisement delivery is not limited to newspaper, television and/or poster modes; in the current society, advertisement putting is more and more informationized, that is, the putting of advertisements is realized by using huge browsing amount of the internet and each internet platform as a carrier, and the advertisements are associated with corresponding commodities, so that an advertiser can directly finish the selling of the commodities through the advertisements, and the selling diversity is improved.
When the advertisement based on the internet is delivered, the advertiser needs to manage the quantity of the commodities corresponding to the advertisement, that is, while the advertiser delivers the advertisement, the delivery strategy needs to be adjusted in real time according to the inventory change of the commodities associated with the advertisement (that is, the commodities are sold along with the delivery of the advertisement, so that the inventory of the commodities is changed), so as to ensure that the maximum advertisement delivery effect is achieved.
At present, the distribution method of advertisement commodities is as follows: advertisers determine the quantity of goods for each advertising platform based on budgets and historical data (e.g., order conversion and cost) for the advertising platform.
The above-described dispensing method has the following disadvantages: the quantity of commodities cannot be adjusted in real time, and once the quantity of the commodities on each advertisement putting platform is determined, the inventory of the commodities on each advertisement putting platform cannot be changed easily, and the quantity adjustment can be performed only when an advertiser analyzes data to obtain that the conversion effect changes, and the quantity of the commodities on each advertisement putting platform is not unlimited and changes in real time according to the putting time (namely the converted order quantity changes in real time along with the putting time), so that the problem that the commodities are sold out and the advertisements are continuously put is easily caused, the put advertisements cannot be converted into orders, and the advertisement putting cost is wasted.
Disclosure of Invention
The invention aims to provide a commodity distribution method, a commodity distribution device and a computer-readable storage medium, which can obtain a commodity quantity adjusting value of each advertisement putting platform in real time according to the advertisement putting benefit value of each advertisement putting platform within the putting time length and the residual commodity quantity of the platform after the putting time length, and further adjust the commodity quantity in real time according to the commodity quantity adjusting value.
In a first aspect, the present invention provides a method for distributing advertisement commodities, including:
acquiring advertisement putting data of a target advertisement, wherein the advertisement putting data comprises the total advertisement putting time and the quantity of commodities distributed by each advertisement putting platform;
acquiring an advertisement putting benefit value of each advertisement putting platform within the putting duration of starting the target advertisement putting, wherein the advertisement putting benefit value is used for representing budget consumed by any advertisement putting platform for selling a commodity;
acquiring the number of the remaining commodities of each advertisement putting platform after the putting duration;
obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the platform residual commodity quantity and the advertisement putting benefit value of each advertisement putting platform;
and distributing the number of commodities to each advertisement putting platform according to the distribution value of the number of the commodities.
Based on the disclosure, the invention firstly obtains the total advertisement putting duration of the target advertisement and the quantity of the commodities allocated to each advertisement putting platform (namely the commodity inventory of each advertisement putting platform) so as to provide a data basis for the calculation of the subsequent commodity quantity allocation value;
secondly, the invention also obtains the advertisement putting benefit value of each advertisement putting platform within the putting time length so as to evaluate the putting effect of each advertisement putting platform according to the advertisement putting benefit value (namely, the smaller the advertisement putting benefit value is, the less the budget consumed for selling a commodity is, the lower the cost is, and the more the commodity is sold under the same budget condition, the better the putting effect is);
finally, the invention obtains the number of the remaining commodities of each advertisement putting platform after the putting time is long, and further can calculate the commodity number distribution value of each advertisement putting platform according to the number of the remaining commodities of the platform, the total advertisement putting time, the number of the commodities and the advertisement putting benefit value, so that the commodity number distribution of each advertisement putting platform is carried out (namely the real-time adjustment of commodity inventory) according to the commodity number distribution value.
Through the design, the commodity quantity distribution value of each advertisement putting platform can be calculated in real time according to the real-time data in each advertisement putting platform in the advertisement putting process, and then the number of commodities on each advertisement putting platform can be adjusted in real time according to the commodity quantity distribution value, so that the problem that the commodities are sold out and the advertisements are continuously put is avoided, and the advertisement putting cost is saved.
In one possible design, obtaining the advertisement delivery benefit value of each advertisement delivery platform within the delivered time length of starting the target advertisement delivery comprises:
acquiring an advertisement delivery consumption budget value and a platform commodity sales number of each advertisement delivery platform in the delivered time length, wherein the advertisement delivery consumption budget value is used for representing a budget consumed by any advertisement delivery platform for delivering the target advertisement in the delivered time length;
and dividing the advertisement putting consumption budget value of each advertisement putting platform by the platform commodity sales number of each advertisement putting platform to obtain the advertisement putting benefit value of each advertisement putting platform.
Based on the above disclosure, the invention discloses a specific calculation method of advertisement delivery benefit value, which essentially comprises the following steps: the budget consumed by selling a commodity by any advertisement putting platform is represented by the ratio of the advertisement putting consumption budget value in the putting duration to the commodity selling quantity of the platform; the smaller the benefit value of the advertisement delivery, the lower the budget consumed (i.e., the lower the cost) for selling a product, and even if the same budget is used, the more products sold, the better the delivery effect.
In one possible design, obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting duration, the commodity quantity, the platform remaining commodity quantity and the advertisement putting benefit value of each advertisement putting platform includes:
obtaining the total commodity remaining amount of the target advertisement according to the platform remaining commodity amount;
sequencing each advertisement putting platform according to the order of the advertisement putting benefit value of each advertisement putting platform from small to large;
calculating a commodity quantity adjusting value of the sorted ith advertisement putting platform according to the put duration, the platform commodity sales quantity, the platform residual commodity quantity and the total advertisement putting duration;
judging whether the remaining total amount of the commodities is more than 0;
if yes, judging whether the remaining total amount of the commodities is larger than or equal to the commodity quantity adjusting value;
if so, adding the commodity quantity of the sorted ith advertisement putting platform and the commodity quantity adjusting value to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform;
subtracting the commodity quantity adjusting value from the commodity residual total quantity to obtain an adjusted commodity residual total quantity;
assigning the adjusted remaining total amount of the commodity to the remaining total amount of the commodity;
and when i circulates from 1 to n, obtaining the commodity quantity distribution value of each advertisement putting platform, wherein n is the sequencing serial number corresponding to the last sequenced advertisement putting platform, and i and n are positive integers.
Based on the above disclosure, the invention discloses a specific calculation process of the commodity quantity distribution value, and the calculation from the advertisement putting platform with the minimum advertisement putting benefit value shows that the principle of the invention for distributing the commodity quantity is as follows: the method comprises the following steps of firstly meeting a high-quality advertisement putting platform, namely firstly distributing commodities to the advertisement putting platform with the minimum advertisement putting benefit value;
the calculation process is as follows:
firstly, obtaining the remaining total quantity of commodities of the target advertisement (namely the remaining total quantity of the commodities of the target advertisement after the target advertisement is released on each advertisement releasing platform for a releasing time); then, sequentially calculating the commodity quantity adjusting value of each advertisement putting platform (namely, the quantity of commodities required to be distributed by each advertisement putting platform) according to the sequencing sequence of the advertisement putting platforms and according to the total advertisement putting time, the sales quantity of the platform commodities, the quantity of the remaining commodities of the platform and the putting time;
then, whether the remaining total amount of the commodities is greater than 0 is judged (namely whether the remaining commodities exist in the target advertisement is judged), then, the size relation between the remaining total amount of the commodities and the commodity number adjusting value is judged, and the relationship is greater than or equal to the commodity number adjusting value, so that the remaining total amount of the commodities of the target advertisement is sufficient, and the commodity number adjusting value can be directly added to the originally distributed commodity number of the advertisement putting platform, so that the distribution of the number of the commodities is carried out; and finally, updating the remaining total amount of the commodities, and then adjusting the quantity of the commodities on the platform which is ranked the second, so as to circulate until all the platforms are adjusted.
Through the design, the quantity distribution requirement of the high-quality platform is met preferentially, the quantity of the commodities of the platform with good putting effect in the advertisement putting time can be ensured to be sufficient, the problem of cost waste caused by continuous putting of the advertisements when the commodities are sold out is avoided, the maximum selling quantity can be achieved with the minimum putting cost, and the putting effect is improved.
In one possible design, calculating a commodity quantity adjustment value of the ith ordered advertisement delivery platform according to the delivered time length, the platform commodity sales number, the platform remaining commodity quantity and the total advertisement delivery time length includes:
subtracting the released time length from the total advertisement releasing time length to obtain the platform residual releasing time length of the sorted ith advertisement releasing platform;
dividing the sales quantity of the platform commodities by the released time length to obtain the commodity sales speed of the ordered ith advertisement release platform;
multiplying the remaining putting duration of the platform by the commodity selling speed to obtain the commodity pre-selling quantity of the ordered ith advertisement putting platform;
and calculating the difference between the pre-sale quantity of the commodities and the quantity of the remaining commodities of the platform to obtain a commodity quantity adjusting value of the sorted ith advertisement putting platform.
Based on the above disclosure, the invention discloses a specific calculation process of a commodity quantity adjustment value, namely, the remaining putting time of the platform is firstly obtained, then the commodity selling speed of the advertisement putting platform is obtained by utilizing the commodity selling quantity and the putting time of the platform, then the commodity pre-selling quantity of the advertisement putting platform is obtained by utilizing the remaining putting time and the commodity selling speed of the platform (the purpose of the steps is to obtain the maximum commodity selling quantity of the advertisement putting platform in the remaining putting time), and finally the commodity quantity adjustment value of the advertisement putting platform is obtained by subtracting the remaining commodity quantity of the platform from the commodity pre-selling quantity.
In one possible design, the method further includes:
if the remaining total amount of the commodities is less than the commodity quantity adjusting value;
adding the commodity quantity of the sorted ith advertisement putting platform and the residual total quantity of the commodities to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform;
and adjusting the total quantity of the commodities left to be 0.
Based on the above disclosure, the present invention discloses a principle that when the remaining total amount of the commodities is less than the commodity number adjustment value, if the remaining total amount of the commodities is less than the commodity number adjustment value, the remaining total amount of the commodities of the target advertisement is insufficient, and sufficient commodities cannot be allocated to the corresponding advertisement putting platform (i.e., the commodities cannot be allocated to the advertisement putting platform according to the commodity number adjustment value), at this time, the remaining total amount of the commodities needs to be allocated to the advertisement putting platform completely, so as to ensure the preferential allocation of the high-quality platform.
In one possible design, the method further includes:
if the total amount of the commodities left is equal to 0;
subtracting the residual commodity quantity of the platform from the commodity quantity of the sorted ith advertisement putting platform to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform;
and adjusting the total quantity of the commodities left to be 0.
Based on the above disclosure, the present invention discloses a processing step when the remaining total amount of the product is equal to 0, where the case of equal to 0 indicates that the target advertisement has no product stored, and at this time, the number of the product of the advertisement delivery platform needs to be adjusted, that is, the number of the product remaining on the platform is subtracted from the original number of the product, and the remaining total amount of the product is made to be 0.
In one possible design, the advertisement placement data further includes: the total budget of advertisement delivery and the advertisement delivery budget value distributed by each advertisement delivery platform;
the method further comprises the following steps:
obtaining an allocation value of the delivery budget of each advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered time length, the advertisement delivery budget value and the advertisement delivery total budget;
and allocating the delivery budget for each advertisement delivery platform according to the delivery budget allocation value.
Based on the above disclosure, the present invention discloses a method for allocating the delivery budget of each advertisement delivery platform after obtaining the commodity quantity allocation value (i.e. after allocating the number of commodities to each advertisement delivery platform), that is, the delivery budget allocation value of each advertisement delivery platform is obtained according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered time, the advertisement delivery budget value and the advertisement delivery total budget, so as to allocate the delivery budget to the advertisement delivery platform according to the delivery budget allocation value.
In one possible design, obtaining the allocation value of the delivery budget for each advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered duration, the advertisement delivery budget value, and the total advertisement delivery budget, includes:
obtaining a residual total budget value of the target advertisement by using the total budget for advertisement delivery and the budget value for advertisement delivery consumption;
obtaining a budget adjusting value of the ith ordered advertisement putting platform according to the commodity quantity distribution value, the platform commodity sales quantity, the commodity sales speed, the advertisement putting consumption precalculated value, the putting duration and the advertisement putting precalculated value;
judging whether the residual total budget value is greater than 0;
if yes, judging whether the residual total budget value is larger than or equal to the budget adjusting value;
if yes, adding the budget adjustment value with the advertisement delivery budget value of the sorted ith advertisement delivery platform to obtain a delivery budget allocation value of the sorted ith advertisement delivery platform
Subtracting the budget adjusting value from the residual total budget value to obtain an adjusted residual total budget value;
assigning the adjusted remaining total budget value to the remaining total budget value;
and when i cycles from 1 to n, obtaining the distribution value of the delivery budget of each advertisement delivery platform.
Based on the above disclosure, the present invention discloses a specific calculation method for a delivery budget allocation value, which starts from the ranked 1 st advertisement delivery platform, and indicates that the principle of the delivery budget allocation is as follows: under the condition that the number of commodities (namely the remaining total quantity of the commodities) is sufficient, the budget allocation of a high-quality advertisement putting platform is preferentially met, namely, the budget is allocated to the advertisement putting platform with the minimum advertisement putting benefit value;
the calculation process is as follows: obtaining a residual total budget value of the target advertisement (namely, a residual budget value of the target advertisement after the target advertisement is released for a release time length) by using the total budget of advertisement release and the budget value of advertisement release consumption; secondly, calculating budget adjustment values of the advertisement delivery platforms in sequence according to the sorting sequence (namely, how much budget needs to be redistributed by each advertisement delivery platform); then, whether the residual total budget value is greater than 0 is judged, and if the residual total budget value is greater than 0, the target advertisement still has residual budget value; then, judging the magnitude relation between the residual total budget value and the budget adjusting value, if the magnitude relation is larger than or equal to the residual total budget value, indicating that the residual total budget value is sufficient, and directly adding the budget adjusting value on the basis of the original allocated budget value so as to allocate the budget for delivery; and finally, updating the residual total budget value, and performing budget adjustment on the platform in the second sequence, so as to circulate until all the platforms are adjusted.
Through the design, the advertisement delivery platform with sufficient commodity number can be met preferentially, the budget is sufficient, the problem that the advertisement is stopped to be delivered due to insufficient budget is solved, and the advertisement delivery effect is improved.
In one possible design, obtaining a budget adjustment value of the ith ordered advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered duration and the advertisement delivery budget value, includes:
subtracting the sales quantity of the platform commodities from the commodity quantity distribution value of the sorted ith advertisement putting platform to obtain the quantity of the marketable commodities of the sorted ith advertisement putting platform;
dividing the number of the sellable commodities by the selling speed of the commodities to obtain the available putting duration of the ordered ith advertisement putting platform;
dividing the advertisement putting consumption budget value by the putting duration to obtain the budget consumption speed of the sorted ith advertisement putting platform;
calculating the product of the available delivery duration and the budget consumption speed to obtain a pre-consumption budget value of the ordered ith advertisement delivery platform;
calculating a difference value between the advertisement putting budget value and the advertisement putting consumption budget value to obtain a platform residual budget value of the sorted ith advertisement putting platform;
and calculating the difference between the pre-consumption budget value and the platform residual budget value to obtain the budget adjustment value of the ith ordered advertisement delivery platform.
Based on the above disclosure, the invention discloses a specific calculation process of budget adjustment value, namely, firstly, obtaining the quantity of marketable commodities of an advertisement delivery platform according to the commodity quantity distribution value and the platform commodity sales quantity; then, obtaining the available putting duration of the advertisement putting platform according to the number of the sellable commodities and the commodity selling speed; then, the budget consumption speed of the advertisement putting platform is obtained by utilizing the advertisement putting consumption budget value and the putting time length, then, the budget consumption speed and the available putting time length are utilized to obtain the budget consumption value of the advertisement putting platform (the purpose of the steps is to obtain the maximum budget value consumed by the advertisement putting platform in the available putting time length), and finally, the budget adjustment value of the advertisement putting platform can be obtained by subtracting the budget consumption value from the residual budget value of the platform.
In a second aspect, the present invention provides an apparatus for dispensing an advertised commodity, comprising: the system comprises a first acquisition unit, a benefit value calculation unit, a second acquisition unit, a commodity quantity distribution value calculation unit and a distribution unit;
the first acquisition unit is used for acquiring advertisement putting data of a target advertisement, wherein the advertisement putting data comprises the total advertisement putting time and the quantity of commodities distributed by each advertisement putting platform;
the benefit value calculating unit is used for acquiring the advertisement delivery benefit value of each advertisement delivery platform within the delivery time length of starting the target advertisement delivery, wherein the advertisement delivery benefit value is used for representing the budget consumed by any advertisement delivery platform for selling a commodity;
the second obtaining unit is used for obtaining the number of the remaining commodities of each advertisement putting platform after the putting duration;
the commodity quantity distribution value calculating unit is used for obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the residual commodity quantity of the platform and the advertisement putting benefit value of each advertisement putting platform;
and the distribution unit is used for distributing the number of the commodities to each advertisement putting platform according to the distribution value of the number of the commodities.
In one possible design;
the benefit value calculating unit is specifically configured to obtain an advertisement delivery consumption budget value and a platform commodity sales number of each advertisement delivery platform within the delivered time length, where the advertisement delivery consumption budget value is used to represent a budget consumed by any advertisement delivery platform to deliver the target advertisement within the delivered time length;
the benefit value calculating unit is further specifically configured to divide the advertisement delivery consumption budget value of each advertisement delivery platform by the platform commodity sales number of each advertisement delivery platform to obtain the advertisement delivery benefit value of each advertisement delivery platform.
In one possible design, the commodity quantity assigned value calculating unit includes: the system comprises a quantity calculation subunit, a sequencing subunit, a commodity quantity adjustment value operator unit, a judgment subunit, an updating subunit and a cycle execution subunit;
the quantity calculating subunit is configured to obtain a total quantity of remaining commodities of the target advertisement according to the quantity of remaining commodities of the platform;
the sorting subunit is configured to sort each advertisement delivery platform according to a descending order of the advertisement delivery benefit value of each advertisement delivery platform;
the commodity quantity adjustment value operator unit is used for calculating a commodity quantity adjustment value of the ordered ith advertisement putting platform according to the putting time length, the platform commodity sales number, the platform residual commodity quantity and the total advertisement putting time length;
the judging subunit is configured to judge whether the remaining total amount of the commodities is greater than 0, and when the judging result is yes, judge whether the remaining total amount of the commodities is greater than or equal to the commodity quantity adjustment value;
the judging subunit is further configured to, when the remaining total amount of the commodities is greater than or equal to the commodity quantity adjustment value, add the commodity quantity of the sorted ith advertisement putting platform to the commodity quantity adjustment value to obtain a commodity quantity allocation value of the sorted ith advertisement putting platform;
the updating subunit is configured to subtract the commodity quantity adjustment value from the commodity remaining total quantity to obtain an adjusted commodity remaining total quantity, and assign the adjusted commodity remaining total quantity to the commodity remaining total quantity;
and the circular execution subunit is used for obtaining the commodity quantity distribution value of each advertisement putting platform when i is circulated from 1 to n, wherein n is a sequencing serial number corresponding to the last sequenced advertisement putting platform, and i and n are positive integers.
In one possible design;
the commodity quantity adjustment value calculation operator unit is specifically used for subtracting the released time length from the total advertisement releasing time length to obtain the platform residual releasing time length of the ordered ith advertisement releasing platform;
the commodity quantity adjustment value operator unit is specifically used for dividing the commodity sales quantity of the platform by the released time length to obtain the commodity sales speed of the ordered ith advertisement release platform;
the commodity quantity adjustment value operator unit is specifically used for multiplying the commodity sales speed by the platform residual delivery duration to obtain the commodity pre-sales quantity of the ordered ith advertisement delivery platform;
and the commodity quantity adjustment value operator unit is specifically used for calculating a difference value between the commodity pre-sale quantity and the residual commodity quantity of the platform to obtain the commodity quantity adjustment value of the ordered ith advertisement putting platform.
In one possible design;
the judging subunit is further configured to, when it is judged that the remaining total amount of the commodity is smaller than the commodity number adjustment value, add the commodity number of the sorted ith advertisement delivery platform to the remaining total amount of the commodity to obtain a commodity number allocation value of the sorted ith advertisement delivery platform, and adjust the remaining total amount of the commodity to 0.
In one possible design;
the judging subunit is further configured to, when it is judged that the remaining total quantity of the commodities is equal to 0, subtract the remaining quantity of the commodities from the quantity of the commodities of the sorted ith advertisement delivery platform to obtain a commodity quantity distribution value of the sorted ith advertisement delivery platform, and adjust the remaining total quantity of the commodities to 0.
In one possible design, the apparatus further includes: a calculation unit for distribution value of the release budget;
the delivery budget allocation value calculating unit is configured to obtain a delivery budget allocation value of each advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered duration, the advertisement delivery budget value, and the advertisement delivery total budget;
the allocation unit is further configured to allocate the delivery budget to each advertisement delivery platform according to each delivery budget allocation value.
In one possible design, the budget allocation for delivery value calculating unit includes: a budget value calculation operator unit and a budget adjustment value calculation operator unit;
the budget value operator unit is used for obtaining a residual total budget value of the target advertisement by utilizing the total budget for advertisement delivery and the budget value for advertisement delivery consumption;
the budget adjustment value operator unit is used for obtaining a budget adjustment value of the ordered ith advertisement delivery platform according to the commodity quantity distribution value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered time length and the advertisement delivery budget value;
the judging subunit is further configured to judge whether the remaining total budget value is greater than 0;
the judging subunit is further configured to, when it is judged that the remaining total budget value is greater than 0, judge whether the remaining total budget value is greater than or equal to the budget adjustment value, and when it is judged that the remaining total budget value is greater than 0, add the budget adjustment value to the advertisement delivery budget values of the sorted ith advertisement delivery platform to obtain a delivery budget allocation value of the sorted ith advertisement delivery platform;
the updating subunit is further configured to subtract the budget adjustment value from the remaining total budget value to obtain an adjusted remaining total budget value, and assign the adjusted remaining total budget value to the remaining total budget value;
and the loop execution subunit is further configured to obtain the delivery budget allocation value of each advertisement delivery platform when i loops from 1 to n.
In one possible design;
the budget adjustment value operator unit is specifically configured to subtract the platform commodity sales number from the commodity quantity distribution value of the ordered ith advertisement delivery platform to obtain the marketable commodity quantity of the ordered ith advertisement delivery platform;
the budget adjustment value operator unit is specifically configured to divide the number of the sellable commodities by the commodity selling speed to obtain an available delivery duration of the ordered ith advertisement delivery platform;
the budget adjustment value operator unit is specifically configured to divide the advertisement delivery consumption budget value by the delivered time length to obtain a budget consumption speed of the ordered ith advertisement delivery platform;
the budget adjustment value operator unit is specifically configured to calculate a product of the available delivery duration and the budget consumption speed to obtain a pre-consumption budget value of the ordered ith advertisement delivery platform;
the budget adjustment value operator unit is specifically configured to calculate a difference between the advertisement delivery budget value and the advertisement delivery consumption budget value to obtain a platform residual budget value of the ordered ith advertisement delivery platform;
and the budget adjustment value operator unit is further specifically configured to calculate a difference between the pre-consumption budget value and the platform remaining budget value to obtain a budget adjustment value of the ith ordered advertisement delivery platform.
In a third aspect, the present invention provides a second advertisement product distribution device, including a memory, a processor and a transceiver, which are connected in communication in sequence, where the memory is used for storing a computer program, the transceiver is used for sending and receiving messages, and the processor is used for reading the computer program and executing the distribution method of the advertisement product as described in the first aspect or any one of the possible designs in the first aspect.
In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon instructions which, when run on a computer, perform the method of distributing the advertised commodity as the first aspect or any one of the possible designs of the first aspect.
In a fifth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of distributing the advertised item as possible in the first aspect or in any one of the first aspects.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic configuration diagram of an advertisement product distribution system provided by the present invention.
Fig. 2 is a flow chart of the distribution method of the advertisement goods provided by the present invention.
Fig. 3 is a schematic structural diagram of a first advertisement product dispensing device provided by the present invention.
Fig. 4 is a schematic structural view of a second advertisement product dispensing device provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the following examples are provided to aid understanding of the present invention, but are not intended to limit the present invention. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, B exists alone, and A and B exist at the same time; for the term "/and" as may appear herein, which describes another associative object relationship, it means that two relationships may exist, e.g., a/and B, may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
Examples
As shown in fig. 1, a system architecture is provided for the present application, comprising: the system comprises a commodity quantity management subsystem, a commodity quantity management subsystem and a commodity quantity management subsystem, wherein advertisement putting data of target advertisements are stored in the commodity quantity management subsystem; the commodity quantity management subsystem is in communication connection with each advertisement putting platform and is used for obtaining the advertisement putting benefit value of each advertisement putting platform and the quantity of the remaining commodities of the platform, so that the commodity quantity distribution value of each advertisement putting platform is obtained according to the quantity of the remaining commodities of the platform, the advertisement putting benefit value of each advertisement putting platform, the total advertisement putting duration and the quantity of the commodities in the advertisement putting data, and further the commodity quantity of each advertisement putting platform is adjusted and distributed in real time according to the commodity quantity distribution value.
As shown in fig. 2, the method for allocating advertisement commodities provided in the first aspect of this embodiment is suitable for commodity inventory management of information-based advertisement delivery, and is capable of acquiring, in real time, an advertisement delivery benefit value of each advertisement delivery platform within a delivery duration of starting a target advertisement delivery, and a platform remaining commodity number (for example, an advertisement delivery benefit value and a platform remaining commodity number of a hundred degrees, a tremble, a today's headline, a google browser, a 360 browser, and/or the like) after the delivery duration, and further obtaining a commodity number allocation value of each advertisement delivery platform according to the above data, so as to adjust and allocate, in real time, the commodity number of each advertisement delivery platform according to the commodity number allocation value, and avoid a situation that the advertisement continues to be delivered due to sale of a commodity.
The method for distributing advertisement products provided in this embodiment may include, but is not limited to, the following steps S101 to S105.
S101, obtaining advertisement putting data of the target advertisement.
Step S101 is a process of acquiring advertisement placement data of the target advertisement, so as to provide a data basis for calculation of subsequent commodity quantity allocation values.
In this embodiment, the example advertisement delivery data may include, but is not limited to: the total advertisement putting time and the number of commodities distributed by each advertisement putting platform; of course, other information may also be included, such as: the total number of advertisement commodities, commodity names associated with the advertisements, the advertisement ID, the advertisement name and/or the advertisement delivery platform delivering the advertisements.
For example, the name of an example advertisement is: the Luoco special-price water cup has the ID of 00022 and the total time of advertisement putting corresponding to the Luoco special-price water cup is 48 hours; the commercial names associated with advertisements are: luoco 5 shake a shake quick cooling cup intelligence heat preservation portable drinking cup send friend birthday gift: the total number of commodities is 5000; the advertisement putting platform is as follows: hundredths, today's headlines and trembles, and the number of products allocated to hundredths is 500; the number of commodities allocated to the top of today is 1500; the number of products allocated to the tremblers was 3000. In this embodiment, the advertisement delivery data may be, but is not limited to, stored in the database by the budget of the advertisement delivery staff; such as a database in the product quantity management subsystem.
After the advertisement putting data of the target advertisement is obtained, step S102 may be performed to obtain the advertisement putting benefit value of each advertisement putting platform.
S102, obtaining an advertisement putting benefit value of each advertisement putting platform within the putting duration of starting the target advertisement putting, wherein the advertisement putting benefit value is used for representing budget consumed by any advertisement putting platform for selling a commodity.
Step S102, acquiring the advertisement putting benefit value of each advertisement putting platform within the putting duration from the beginning of target advertisement putting; for example, if the hectometer advertisement delivery platform has delivered the target advertisement for 9.33 hours in a cumulative manner from the beginning, the delivered time is 9.33 hours, and the hectometer advertisement delivery benefit value is the advertisement delivery benefit value within 9.33 hours.
In this embodiment, the advertisement placement benefit value refers to: the smaller the advertisement delivery benefit value is, the lower the delivery cost required for selling a commodity is, and the more the number of the commodities sold is, the better the delivery effect is under the same budget condition.
For example, again taking hundredths, today's headlines and trembles as examples, assume that the profit value for a hundred degree ad placement is 131.45 yuan/one (i.e., representing a placement cost of 131.45 yuan for selling a good at a hundred degree); the advertisement putting benefit value of the today's top is 89.2 yuan/one (namely, 89.2 yuan is needed for selling a commodity on the today's top); the advertising benefit value of the tremble is 112.6 yuan/one (namely, the cost of putting is 112.6 yuan for selling a commodity on the tremble); therefore, from the above data, the cost of selling a commodity is the lowest in the current day, and the commodity is sold the most and the putting effect is the best under the same budget condition.
After the advertisement putting benefit value of each advertisement putting platform is obtained, step S103 may be performed.
S103, obtaining the quantity of the remaining commodities of each advertisement putting platform after the putting duration.
Step S103 is to obtain the number of remaining commodities of each advertisement putting platform after the putting time of each advertisement putting platform has been put, that is, the number of remaining commodities of the platform.
Taking the three advertisement delivery platforms as an example, assuming that the delivery time of one hundred degrees is 9.33 hours, and the delivery time of the current top is 24.62 hours; and the delivered duration of the trembler is 28.89 hours.
Then, the remaining commodity quantity of the platform of hundred degrees is the commodity quantity (for example, 74 remaining) left after 9.33 hours of delivery; similarly, the remaining quantity of the platform for the current top is the quantity of the commodities left after 24.62 hours of delivery (for example, 65 commodities remain); the number of remaining commodities on the trembling platform is the number of commodities (for example, 922 commodities) remaining after 28.89 hours of delivery.
After the remaining commodity quantity of each advertisement putting platform is obtained, step S104 may be performed to calculate the commodity quantity distribution value of each advertisement putting platform, so as to perform real-time distribution of the commodity quantity according to the commodity quantity distribution value.
S104, obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the platform residual commodity quantity and the advertisement putting benefit value of each advertisement putting platform.
In this embodiment, the commodity quantity distribution value represents a commodity distribution value of an advertisement delivery platform, and is obtained by combining the real-time data (such as the number of remaining commodities on the platform, the advertisement delivery benefit value, and the like) of each advertisement delivery platform in the delivery time length with the advertisement delivery data (such as the total advertisement delivery time length, the number of commodities, and the like) of the target advertisement, and can be changed according to the change of the delivery time length, so that the real-time adjustment of the number of commodities on each advertisement delivery platform can be performed according to the obtained commodity quantity distribution value.
After the distribution value of the number of commodities of each advertisement putting platform is obtained, the number of commodities can be adjusted, as shown in step S105.
And S105, distributing the number of the commodities to each advertisement putting platform according to the distribution value of the number of the commodities.
For example, if the distribution value of the quantity of the commodities of the hundred degrees is 200, it indicates that after the putting duration is up, the commodity inventory of the advertisement putting platform of the hundred degrees needs to be changed into 200; for another example, if the distribution value of the quantity of the top item of today is 500, it indicates that after the putting duration has elapsed, the inventory of the top item of today's goods on the advertisement putting platform needs to be changed to 500; if the value of the allocated quantity of the commodities with the tremble is 150, it means that after the putting time is long, the inventory of the commodities of the advertisement putting platform with the tremble needs to be changed to 150.
Therefore, by the advertisement commodity distribution method described in detail in the foregoing steps S101 to S105, the present invention can calculate the commodity quantity distribution value of each advertisement delivery platform in real time according to the real-time data in each advertisement delivery platform in the advertisement delivery process, and further can adjust the commodity quantity on each advertisement delivery platform in real time according to the commodity quantity distribution value, thereby avoiding the problem that the commodity is sold out and the advertisement is continuously delivered, and saving the advertisement delivery cost.
Next, a specific calculation method of the advertisement placement benefit value is provided for the present embodiment, which may be, but is not limited to, the following steps S102a and S102b.
S102a, obtaining an advertisement putting consumption budget value and a platform commodity sales number of each advertisement putting platform in the putting duration, wherein the advertisement putting consumption budget value is used for representing budget consumed by any advertisement putting platform to put the target advertisement in the putting duration;
s102b, dividing the advertisement putting consumption budget value of each advertisement putting platform by the platform commodity sales number of each advertisement putting platform to obtain the advertisement putting benefit value of each advertisement putting platform.
Step S102a is to obtain the budget consumed by each advertisement delivery platform to deliver the target advertisement within the delivered time length, i.e. the advertisement delivery budget value.
Taking the above as an example, the delivered time of hundred degrees is 9.33 hours, and the obtained budget is the budget consumed by delivering the target advertisement within 9.33 hours; the advertisement delivery consumption budget values of the rest of the advertisement delivery platforms are consistent with the hundred-degree principle, and are not described in detail herein.
The number of sold platform commodities is the number of sold commodities of each advertisement putting platform in the putting time; for example, the number of commodities sold by putting the target advertisement within 9.33 hours is 426 for hundred degrees, that is, the sales number of platform commodities for hundred degrees is 426; the sale quantity of the platform commodities of the rest advertisement putting platforms is consistent with the hundred-degree principle, and further description is omitted.
The following describes the calculation process of the advertisement placement benefit value by using an example:
for example, the budget value of hundred-degree advertisement delivery consumption is 56000 yuan, and the number of sales of platform commodities is 426; the consumption budget value of the first advertisement putting is 128000 yuan, and the sales quantity of the platform commodities is 1435; the consumption budget for the delivery of jittered advertisements is 234000 and the number of sales of platform goods is 2078.
Then, the ad placement benefit value of hundred degrees is: 56000/426 is 131.45 yuan/piece;
the advertisement putting benefit value of the current top item is as follows: 128000/1435 is 89.2 yuan/piece;
the benefits of the jitter advertising are: 234000/2078 ═ 112.6 yuan/piece.
Through the detailed description of the foregoing steps S102a and S102b, the advertisement placement benefit value of each advertisement placement platform can be obtained.
Meanwhile, a specific calculation method of the commodity quantity allocation value is provided for the present embodiment, which may include, but is not limited to, the following steps S104a to S104i.
S104a, obtaining the total commodity remaining amount of the target advertisement according to the quantity of the platform remaining commodities.
Step S104a, obtaining the number of the remaining commodities after the target advertisement is released on each advertisement releasing platform for a releasing time; namely the sum of the number of the remaining commodities of each advertisement putting platform is the total quantity of the remaining commodities of the target advertisement.
For example, on the basis of the above example, the remaining commodity number of the platform of hundred degrees is 74; the number of the left commodities of the current top platform is 65; and the number of remaining products for the trembled platform is 922.
Therefore, the total remaining quantity of goods L for the targeted advertisement is: and L is 74+65+922 is 1061.
Of course, if the number of the advertisement putting platforms is greater than 3, the calculation method of the remaining total amount of the commodities is consistent with that described above, and further description is omitted.
After the remaining total amount of the commodities of the target advertisement is obtained, the commodity quantity distribution values of the advertisement putting platforms can be sequentially calculated according to the sequence from small to large of the advertisement putting benefit values, as shown in steps S104b to S104i.
S104b, sequencing the advertisement putting platforms according to the sequence of the advertisement putting benefit values of the advertisement putting platforms from small to large.
Step S104b is equivalent to sorting the advertisement placement platforms, i.e. the advertisement placement platform with the smallest advertisement placement benefit value is sorted first, so as to perform priority processing, i.e. step S104b is used to make the calculation of the commodity distribution quantity value (i.e. performing redistribution of the commodity number) in the present embodiment preferentially satisfy the high-quality advertisement placement platform.
S104c, calculating a commodity quantity adjusting value of the ith ordered advertisement putting platform according to the put time length, the platform commodity sales quantity, the platform residual commodity quantity and the total advertisement putting time length.
Step S104c is to calculate a commodity quantity adjustment value of the sorted ith advertisement placement platform, where the commodity quantity adjustment value represents a quantity that needs to be increased or decreased based on the quantity of the commodity originally distributed by the corresponding advertisement placement platform.
In this embodiment, if the adjustment value of the number of commodities is greater than 0, it means that the number of commodities corresponding to the advertisement delivery platform is insufficient, and the number of supplements is required, and the adjustment value is the supplemented number; and if the number is less than 0, the number of the commodities of the corresponding advertisement putting platform is surplus, and at the moment, the commodities need to be distributed to other advertisement putting platforms.
In this embodiment, a method for calculating the adjustment value of the number of commodities is provided for the present application, and may be, but is not limited to, the following steps S104c1 to S104c4.
S104c1, subtracting the released time length from the total advertisement releasing time length to obtain the platform residual releasing time length of the sorted ith advertisement releasing platform.
S104c2, dividing the sales quantity of the platform commodities by the released time length to obtain the commodity sales speed of the ith ordered advertisement releasing platform.
S104c3, multiplying the remaining putting time of the platform by the commodity selling speed to obtain the commodity pre-selling quantity of the sorted ith advertisement putting platform.
S104c4, calculating a difference value between the pre-sale quantity of the commodities and the residual quantity of the commodities on the platform to obtain a commodity quantity adjusting value of the ith ordered advertisement putting platform.
The principle of the steps S104c 1-S104 c4 is as follows: obtaining commodity sales speed of the advertisement putting platform by using putting data (such as platform commodity sales number) of the advertisement putting platform in the putting duration, and then, using the commodity sales speed to multiply the platform residual putting time to budget to obtain the maximum commodity sales number (namely commodity pre-sales number) of the corresponding advertisement putting platform in the residual putting duration; and finally, subtracting the pre-sale quantity of the commodities from the residual quantity of the commodities on the platform to obtain a commodity quantity adjusting value of the advertisement putting platform.
For example, taking Baidu, today's headline and trembler as examples, it can be seen from the above examples that the advertisement delivery benefit value of today's headline is the smallest, the ranking of the trembler advertisement delivery benefit value is the second, and the ranking of the Baidu advertisement delivery benefit value is the last, so the adjustment value of the quantity of the commodities of today's headline should be calculated first, and then the distribution value of the quantity of the commodities should be obtained.
From the above examples, it can be seen that: the putting time of the today's first putting platform is 24.62 hours; the number of sales of the platform commodities is 1435; the remaining number of the platform is 65, then:
the remaining putting time of the platform of the today's top is 48-24.62-23.38 hours;
the sale speed of the top line today is 1435/24.62 is 58.3/hour;
the pre-sale quantity of the top-grade goods of today is 23.38 multiplied by 58.3 is 1363;
the adjustment value of the quantity of the top-grade commodities is 1363-65-1298.
Through the above explanation, the adjustment value of the quantity of the commodities of the current top advertising platform is 1298. Of course, the calculation of the adjustment value of the number of commodities of each of the rest advertisement putting platforms is consistent with the calculation principle, which is not described herein.
After the adjusted value of the quantity of the commodities for the ith sorted advertising platform and the remaining total quantity of the commodities are obtained, the distribution value of the quantity of the commodities for the advertising platform can be calculated, as shown in steps S104d to S104i.
S104d, judging whether the residual total amount of the commodities is larger than 0.
S104e, if yes, judging whether the remaining total amount of the commodities is larger than or equal to the commodity quantity adjusting value.
Step S104d is a process of judging whether the total amount of the remaining commodities is greater than 0, if so, indicating that the commodities of the target advertisement still remain; and step S104e is to determine the relationship between the remaining total amount of merchandise and the adjusted value of merchandise quantity, if it is greater than the relationship, it indicates that the remaining total amount of merchandise is sufficient, and the number of merchandise can be adjusted directly according to the adjusted value of merchandise quantity for the ith ordered advertising platform, as shown in step S104f.
S104f, if yes, adding the commodity quantity of the sorted ith advertisement putting platform and the commodity quantity adjusting value to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform.
Step S104f is a process of adjusting the number of commodities, that is, adding the commodity number adjustment value to the original commodity number of the advertisement placement platform directly, and the obtained result is the adjusted number of commodities, that is, the commodity number distribution value.
From the above example, if the adjustment value of the quantity of commodities in the current top is 1298 and the quantity of commodities is 1500, the distribution value of commodities in the current top is: 1500+ 1298-2798, i.e. after the time period has been released, the inventory of today's top items can be adjusted to 2798.
And S104g, subtracting the commodity quantity adjusting value from the commodity residual total quantity to obtain an adjusted commodity residual total quantity.
And S104h, endowing the adjusted commodity residual total amount to the commodity residual total amount.
Step S104g and step S104f are processes for updating the total remaining amount of commodities, and since the commodities whose number of commodities is adjusted to the value number are allocated from the total remaining amount of commodities, the adjusted total remaining amount of commodities is used for calculation when calculating the commodity number allocation value of the advertisement placement platform corresponding to the ranking second advertisement placement benefit value.
And S104i, when i circulates from 1 to n, obtaining the commodity quantity distribution value of each advertisement putting platform, wherein n is the sequencing serial number corresponding to the last sequenced advertisement putting platform, and i and n are positive integers.
Step S104i is to execute the processes of steps S104 c-S104 h in a loop so as to obtain the distribution values of the quantity of commodities from the first ordered advertising platform to the nth ordered advertising platform, and to complete the adjustment of the quantity of commodities of all the advertising platforms in turn.
In this embodiment, if the remaining total amount of the commodities is equal to 0, the following steps are required to obtain a commodity quantity distribution value of the sorted ith advertisement delivery platform:
and subtracting the residual commodity quantity of the platform from the commodity quantity of the sorted ith advertisement putting platform to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform, and adjusting the residual commodity quantity to be 0.
In addition, if the remaining total amount of the commodities is less than the commodity quantity adjusting value; then the following steps are carried out to sequence the commodity quantity distribution value of the ith advertisement putting platform:
adding the commodity quantity of the sorted ith advertisement putting platform and the residual total quantity of the commodities to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform, and adjusting the residual quantity of the commodities to be 0.
In summary, the calculation of the commodity quantity distribution value is summarized by the following formula:
the commodity quantity adjusting value Ki is (T0-Ti) x Ui-Di, wherein T0 is the total advertising time; ti is the delivered time length corresponding to the ith ordered advertisement delivery platform; ui is the commodity sales speed of the ith ordered advertisement putting platform; di is the number of the remaining commodities of the platform of the ith advertising platform.
If L >0 and L > -Ki, sorting the commodity quantity distribution value Ci1 of the ith advertising platform as Ci + Ki; adjusting the total amount of the remaining commodities to be L-Ki; ci is the number of commodities of the ith ordered advertisement putting platform; l is the total amount of the remaining commercial products.
If L is greater than 0 and L is less than Ki, the commodity quantity distribution value Ci1 of the ith advertising platform is sequenced to Ci + L; the total amount of remaining commodity L was adjusted to 0.
If L is 0, the commodity quantity distribution value Ci1 of the ith advertising platform is Ci-Di; the total amount of remaining commodity L was adjusted to 0.
Through the steps S104 a-S104 i, the commodity quantity distribution values corresponding to the advertisement putting platforms can be sequentially calculated in the order of increasing the advertisement putting benefit values, that is, the commodity quantity corresponding to the advertisement putting platforms can be adjusted in the order of increasing the advertisement putting benefit values, the quantity distribution requirement of high-quality platforms can be preferentially met, the sufficient commodity quantity of the platforms with good putting effects in the advertisement putting time can be ensured, the problem of cost waste caused by continuous putting of advertisements due to sale of commodities at stern is avoided, the maximum sale quantity can be reached with the minimum putting cost, and the putting effect is improved.
In addition, in this embodiment, there is provided a method for allocating a delivery budget according to a commodity quantity allocation value of each advertisement delivery platform, wherein the budget delivery is performed according to the following principle: under the condition that the number of commodities (namely the remaining total quantity of the commodities) is sufficient, the budget allocation of a high-quality advertisement putting platform is preferentially met, namely, the budget is allocated to the advertisement putting platform with the minimum advertisement putting benefit value.
In this embodiment, the example advertisement delivery data further includes: the total budget of advertisement delivery and the advertisement delivery budget value distributed by each advertisement delivery platform.
For example, the total budget for ad placement of a targeted ad on three platforms of hundred degrees, top of the day, and tremble is 50 ten thousand yuan, i.e., the total budget for ad placement is 50 ten thousand yuan.
And the advertisement putting budget value of each advertisement putting platform is as follows: an assigned delivery budget; for example, the delivery budget allocated to one hundred degrees is 8 ten thousand yuan, that is, the advertisement delivery budget value of one hundred degrees is 8 ten thousand yuan; the delivery budget allocated to the current top is 15 ten thousand yuan, namely the advertisement delivery budget value of the current top is 15 ten thousand yuan; if the delivery budget allocated to the trembles is 27 ten thousand yuan, the advertisement delivery budget value of the trembles is 27 ten thousand yuan.
In the embodiment, the distribution of the delivery budget to each advertisement delivery platform is carried out according to the corresponding delivery budget distribution value; the delivery budget allocation value represents a budget value that an advertisement delivery platform needs to increase or decrease based on the original budget.
In this embodiment, the calculation of the allocation value of the placement budget may be, but not limited to, calculated according to the allocation value of the quantity of commodities, the quantity of sales of the platform commodities, the commodity sales speed, the advertisement placement consumption budget value, the placed duration, the advertisement placement budget value, and the total advertisement placement budget.
The following provides a specific calculation method of the advertisement placement budget value for the present embodiment, and the method may be, but is not limited to, the following steps S106 to S113.
And S106, obtaining the residual total budget value of the target advertisement by using the total budget for advertisement putting and the budget value for advertisement putting consumption.
Step S106 is to calculate the remaining total budget of the target advertisement after the target advertisement is delivered for the delivered time. For example, the total budget left after a targeted ad was delivered for 9.33 hours in a hundred degree day, 24.62 hours in the head of today, and 28.89 hours in tremble.
According to the data of the example, the residual total budget value of the target advertisement can be obtained by directly subtracting the advertisement putting consumption budget value in each advertisement putting platform from the total advertisement budget.
Namely, the residual total budget value P is 500000-.
S107, obtaining a budget adjusting value of the ith ordered advertisement putting platform according to the commodity quantity distribution value, the platform commodity sales quantity, the commodity sales speed, the advertisement putting consumption precalculated value, the putting duration and the advertisement putting precalculated value.
Step S107 is to calculate the budget adjustment value of the ith advertisement delivery platform, wherein the budget adjustment value represents the budget that needs to be increased or decreased by the advertisement delivery platform based on the original delivery budget value.
In this embodiment, a budget adjustment value greater than 0 indicates that the budget of the corresponding advertisement delivery platform is insufficient and needs to be replenished, and the replenished budget value is the adjustment value; and if the sum is less than 0, the budget value corresponding to the advertisement putting platform is remained, and at the moment, the budget value needs to be distributed to other advertisement putting platforms.
In this embodiment, the budget adjustment value of the ith ordered advertisement placement platform is calculated, but not limited to the following steps S107a to S107f.
S107a, subtracting the sales quantity of the platform commodities from the commodity quantity distribution value of the sorted ith advertisement putting platform to obtain the quantity of the marketable commodities of the sorted ith advertisement putting platform.
And S107b, dividing the number of the sellable commodities by the commodity selling speed to obtain the available putting time length of the ith ordered advertisement putting platform.
And S107c, dividing the advertisement putting consumption budget value by the putting duration to obtain the budget consumption speed of the ith ordered advertisement putting platform.
S107d, calculating the product of the available delivery duration and the budget consumption speed to obtain the pre-consumption budget value of the ith ordered advertisement delivery platform.
S107e, calculating a difference value between the advertisement putting budget value and the advertisement putting consumption budget value to obtain a platform residual budget value of the ith ordered advertisement putting platform.
S107f, calculating the difference between the pre-consumption budget value and the platform residual budget value to obtain the budget adjustment value of the ith ordered advertisement delivery platform.
The principle of the steps S107a to S107f is as follows: since the number of commodities is allocated first and then the delivery budget is allocated, in the above steps S107a to S107d, after the number of commodities is reallocated to the ith advertisement delivery platform, the available delivery time duration is recalculated so as to calculate the consumed budget value, i.e., the pre-consumption budget value, of advertisement delivery within the available delivery time duration in combination with the budget consumption speed, and finally, the difference between the pre-consumption budget value and the platform remaining budget value corresponding to the advertisement delivery platform is calculated, i.e., the budget adjustment value of the advertisement delivery platform can be obtained.
The data of the above example is taken as an example, and the foregoing has already calculated that the advertisement placement benefit value of today's headline is minimum, so that the budget of today's headline needs to be adjusted first, and the calculation process is as follows:
the quantity of marketable goods in the top of today 2798-1435-1363;
the available throwing time of the today's top is 1363/58.3-23.4 (h);
the budget consumption speed of the current top is 128000/24.62 is 5200 yuan/hour;
the preconsumption budget value of the today's first-line is 23.4 multiplied by 5200 is 121680 yuan;
the platform residual budget value of the top of today is 150000 and 128000 is 22000 yuan;
the budget adjustment value of today's first item 121680 and 22000 99680 yuan.
After the budget adjustment value is calculated, the subsequent steps can be carried out to calculate the distribution value of the delivery budget.
And S108, judging whether the residual total budget value is greater than 0.
And S109, if yes, judging whether the residual total budget value is greater than or equal to the budget adjusting value.
And S110, if so, adding the budget adjustment value and the advertisement delivery budget value of the ith ordered advertisement delivery platform to obtain a delivery budget allocation value of the ith ordered advertisement delivery platform.
Steps S108, S109 and S110 are a process of calculating an allocation value of a delivery budget, where a residual total budget value greater than 0 indicates that a budget remains for the target advertisement, and at this time, it needs to be determined whether the residual total budget value is greater than a budget adjustment value, and if so, it indicates that the residual total budget value is sufficient, and the budget of the budget adjustment value can be directly increased on the basis of the original delivery budget of the ith advertisement delivery platform.
Taking the top of today as an example, the distribution value of the release budget is 150000+ 99680-249680 yuan, that is, after adjustment, the distribution value of the release budget corresponding to the top of today release platform becomes 249680 yuan.
And S111, subtracting the budget adjusting value from the residual total budget value to obtain an adjusted residual total budget value.
And S112, endowing the adjusted residual total budget value to the residual total budget value.
Step S111 and step S112 are processes of updating the remaining total budget value, and each time adjustment is performed, the budget adjustment value of the current advertisement delivery platform needs to be subtracted, so as to perform budget adjustment of the next sequential advertisement delivery platform.
And S113, when i circulates from 1 to n, obtaining the distribution value of the delivery budget of each advertisement delivery platform.
Step S113 is a process of executing the above steps in a circulating manner, that is, starting from the advertisement delivery platform ranked first, calculating the corresponding delivery budget allocation values, and then calculating sequentially according to the ranking order until the delivery budget allocation value of the advertisement delivery platform ranked last is obtained by calculation, that is, when the advertisement delivery platform ranked last is executed in a circulating manner, the budgets of all the advertisement delivery platforms are adjusted.
Of course, in the present embodiment, there are also cases where the remaining total budget value is equal to 0, and cases where the remaining total budget value is less than the budget adjustment value.
When the residual total budget value is equal to 0, calculating the distribution value of the delivery budget of the ith ordered advertisement delivery platform by adopting the following steps:
and summing the advertisement delivery budget value of the ith ordered advertisement delivery platform with the residual total budget value to obtain a delivery budget allocation value of the ith ordered advertisement delivery platform, and changing the residual total budget value to 0.
When the residual total budget value is smaller than the budget adjusting value, the following steps are adopted for calculating the distribution value of the delivery budget of the ith ordered advertisement delivery platform:
and calculating the difference value between the advertisement delivery budget value of the ith ordered advertisement delivery platform and the platform residual budget value of the ith ordered advertisement delivery platform to obtain the delivery budget allocation value of the ith ordered advertisement delivery platform, and changing the residual total budget value to be 0.
In summary, the process of calculating the distribution value of the budget allocation to be delivered in steps S106 to S113 is summarized as the following formula:
sorting the available delivery duration Ji of the ith advertising platform to (Ci1-Si)/Ui, wherein Ci1 is a commodity quantity distribution value of the ith advertising platform; si is the sales quantity of the platform commodities of the ith ordered advertisement putting platform; ui is the commodity sales speed of the ith ordered advertisement delivery platform.
Ordering the budget adjustment value Oi of the ith advertisement delivery platform to be Ji multiplied by Vi-Fi, wherein Vi is the budget consumption speed of the ith ordering advertisement delivery platform; fi is the platform residual budget value of the ranking ith advertisement delivery platform.
If P >0 and P > -Oi, sorting the distribution value Ei1 ═ Ei + Oi of the delivery budget of the ith advertisement delivery platform, and updating the residual total budget value P ═ P-Oi.
If P is greater than 0 and P is less than Oi, the distribution value Ei1 of the delivery budget of the ith advertisement delivery platform is sorted to Ei + P, and the residual total budget value P is updated to 0.
If P is 0, the distribution value Ei1 of the delivery budget of the ith advertisement delivery platform is sequenced to Ei-Fi, and the residual total budget value P is updated to 0.
Therefore, through the steps S106 to S113, the invention can preferentially satisfy the advertisement putting platforms with sufficient commodity number, ensure the budget to be sufficient, avoid the problem that the advertisement is stopped to be put due to insufficient budget, and improve the advertisement putting effect.
As shown in fig. 3, a second aspect of the present embodiment provides a hardware apparatus for implementing the advertisement product allocation method in the first aspect of the embodiment, including: the system comprises a first acquisition unit, a benefit value calculation unit, a second acquisition unit, a commodity quantity distribution value calculation unit and a distribution unit.
The first acquisition unit is used for acquiring advertisement putting data of the target advertisement, wherein the advertisement putting data comprises the total advertisement putting time and the quantity of commodities distributed by each advertisement putting platform.
The benefit value calculating unit is configured to obtain an advertisement delivery benefit value of each advertisement delivery platform within a delivery duration of starting the target advertisement delivery, where the advertisement delivery benefit value is used to represent a budget consumed by any advertisement delivery platform to sell a commodity.
And the second acquisition unit is used for acquiring the number of the remaining commodities of each advertisement putting platform after the putting duration.
And the commodity quantity distribution value calculating unit is used for obtaining the commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the platform residual commodity quantity and the advertisement putting benefit value of each advertisement putting platform.
And the distribution unit is used for distributing the number of the commodities to each advertisement putting platform according to the distribution value of the number of the commodities.
In one possible design;
the benefit value calculating unit is specifically configured to obtain an advertisement placement consumption budget value and a platform commodity sales number of each advertisement placement platform within the placed time length, where the advertisement placement consumption budget value is used to represent a budget consumed by any advertisement placement platform for placing the target advertisement within the placed time length.
The benefit value calculating unit is further specifically configured to divide the advertisement delivery consumption budget value of each advertisement delivery platform by the platform commodity sales number of each advertisement delivery platform to obtain the advertisement delivery benefit value of each advertisement delivery platform.
In one possible design, the commodity quantity assigned value calculating unit includes: the system comprises a quantity calculation subunit, a sequencing subunit, a commodity quantity adjustment value operator unit, a judgment subunit, an updating subunit and a circular execution subunit.
And the quantity calculating subunit is used for obtaining the commodity residual total quantity of the target advertisement according to the platform residual commodity quantity.
And the sequencing subunit is used for sequencing each advertisement putting platform according to the sequence of the advertisement putting benefit value of each advertisement putting platform from small to large.
And the commodity quantity adjustment value operator unit is used for calculating the commodity quantity adjustment value of the ith ordered advertisement putting platform according to the putting time length, the platform commodity sales number, the platform residual commodity quantity and the total advertisement putting time length.
And the judging subunit is used for judging whether the remaining total amount of the commodities is greater than 0 or not, and judging whether the remaining total amount of the commodities is greater than or equal to the commodity quantity adjusting value or not when the remaining total amount of the commodities is judged to be greater than 0.
The judging subunit is further configured to add the commodity quantity of the sorted ith advertisement delivery platform to the commodity quantity adjustment value when the remaining total quantity of the commodity is greater than or equal to the commodity quantity adjustment value, so as to obtain a commodity quantity distribution value of the sorted ith advertisement delivery platform.
And the updating subunit is configured to subtract the commodity quantity adjustment value from the commodity remaining total quantity to obtain an adjusted commodity remaining total quantity, and assign the adjusted commodity remaining total quantity to the commodity remaining total quantity.
And the circular execution subunit is used for obtaining the commodity quantity distribution value of each advertisement putting platform when i is circulated from 1 to n, wherein n is a sequencing serial number corresponding to the last sequenced advertisement putting platform, and i and n are positive integers.
In one possible design;
and the commodity quantity adjustment value calculation operator unit is specifically used for subtracting the released time length from the total advertisement release time length to obtain the platform residual release time length of the sorted ith advertisement release platform.
And the commodity quantity adjustment value operator unit is specifically used for dividing the commodity sales quantity of the platform by the released time length to obtain the commodity sales speed of the ordered ith advertisement release platform.
And the commodity quantity adjustment value operator unit is specifically used for multiplying the commodity sales speed by the platform residual delivery time to obtain the commodity pre-sales quantity of the ordered ith advertisement delivery platform.
And the commodity quantity adjustment value operator unit is specifically used for calculating a difference value between the commodity pre-sale quantity and the residual commodity quantity of the platform to obtain the commodity quantity adjustment value of the ordered ith advertisement putting platform.
In one possible design;
the judging subunit is further configured to, when it is judged that the remaining total amount of the commodity is smaller than the commodity number adjustment value, add the commodity number of the sorted ith advertisement delivery platform to the remaining total amount of the commodity to obtain a commodity number allocation value of the sorted ith advertisement delivery platform, and adjust the remaining total amount of the commodity to 0.
In one possible design;
the judging subunit is further configured to, when it is judged that the remaining total quantity of the commodities is equal to 0, subtract the remaining quantity of the commodities from the quantity of the commodities of the sorted ith advertisement delivery platform to obtain a commodity quantity distribution value of the sorted ith advertisement delivery platform, and adjust the remaining total quantity of the commodities to 0.
In one possible design, the apparatus further includes: and an investment budget distribution value calculating unit.
And the delivery budget allocation value calculating unit is used for obtaining the delivery budget allocation value of each advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered time length, the advertisement delivery budget value and the advertisement delivery total budget.
The allocation unit is further configured to allocate the delivery budget to each advertisement delivery platform according to each delivery budget allocation value.
In one possible design, the budget allocation for delivery value calculating unit includes: a budget value calculating operator unit and a budget adjusting value calculating operator unit.
And the budget value operator unit is used for obtaining the residual total budget value of the target advertisement by utilizing the total budget for advertisement putting and the budget value for advertisement putting consumption.
And the budget adjustment value operator unit is used for obtaining the budget adjustment value of the ordered ith advertisement delivery platform according to the commodity quantity distribution value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered time length and the advertisement delivery budget value.
The judging subunit is further configured to judge whether the remaining total budget value is greater than 0.
The judging subunit is further configured to, when it is judged that the remaining total budget value is greater than 0, judge whether the remaining total budget value is greater than or equal to the budget adjustment value, and when it is judged that the remaining total budget value is greater than 0, add the budget adjustment value to the advertisement delivery budget values of the ith ordered advertisement delivery platform to obtain a delivery budget allocation value of the ith ordered advertisement delivery platform.
The updating subunit is further configured to subtract the budget adjustment value from the remaining total budget value to obtain an adjusted remaining total budget value, and assign the adjusted remaining total budget value to the remaining total budget value.
And the loop execution subunit is further configured to obtain the delivery budget allocation value of each advertisement delivery platform when i loops from 1 to n.
In one possible design;
the budget adjustment value operator unit is specifically configured to subtract the platform commodity sales number from the commodity quantity allocation value of the ordered ith advertisement delivery platform to obtain the saleable commodity quantity of the ordered ith advertisement delivery platform.
And the budget adjustment value operator unit is specifically configured to obtain an available delivery duration of the ordered ith advertisement delivery platform by dividing the number of the marketable commodities by the commodity sales speed.
And the budget adjustment value operator unit is specifically configured to obtain the budget consumption speed of the ordered ith advertisement delivery platform by dividing the advertisement delivery consumption budget value by the delivered duration.
And the budget adjustment value operator unit is specifically configured to calculate a product of the available delivery duration and the budget consumption speed to obtain a pre-consumption budget value of the ordered ith advertisement delivery platform.
And the budget adjustment value operator unit is specifically configured to calculate a difference between the advertisement delivery budget value and the advertisement delivery consumption budget value to obtain a platform residual budget value of the ith ordered advertisement delivery platform.
And the budget adjustment value operator unit is further specifically configured to calculate a difference between the pre-consumption budget value and the platform remaining budget value to obtain a budget adjustment value of the ith ordered advertisement delivery platform.
For the working process, the working details, and the technical effects of the hardware apparatus provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
As shown in fig. 4, a third aspect of this embodiment provides a second hardware device for implementing the method for allocating an advertised product, described in the first aspect of this embodiment, where the hardware device includes a memory, a processor, and a transceiver, which are sequentially connected in a communication manner, where the memory is used to store a computer program, the transceiver is used to transmit and receive a message, and the processor is used to read the computer program and execute the method for allocating an advertised product, described in the first aspect of this embodiment.
For example, the Memory may include, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Flash Memory (Flash Memory), a First In First Out (FIFO), and/or a First In Last Out (FILO), and the like; the processor may not be limited to a microprocessor of a model number STM32F105 series, a reduced instruction set computer (RSIC) microprocessor, an architecture processor such as X86, or a processor integrated with a neural-Network Processing Unit (NPU); the transceiver may be, but is not limited to, a wireless fidelity (WIFI) wireless transceiver, a bluetooth wireless transceiver, a General Packet Radio Service (GPRS) wireless transceiver, a ZigBee wireless transceiver (ieee802.15.4 standard-based low power local area network protocol), a 3G transceiver, a 4G transceiver, and/or a 5G transceiver, etc. In addition, the device may also include, but is not limited to, a power module, a display screen, and other necessary components.
For the working process, the working details, and the technical effects of the hardware apparatus provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
As shown in fig. 1, a fourth aspect of the present embodiment provides a hardware system for implementing the method for allocating an advertised commodity described in the first aspect of the embodiment, including a commodity quantity management subsystem and an advertising budget management subsystem.
And the commodity quantity management subsystem is used for acquiring advertisement putting data, advertisement putting benefit values sent by each advertisement putting platform within the putting time length and the quantity of the remaining commodities of the platform after the putting time length, wherein the advertisement putting data comprises the total advertisement putting time length, the quantity of commodities allocated to each advertisement putting platform, the total advertisement putting budget and the advertisement putting budget value allocated to each advertisement putting platform.
And the commodity quantity management subsystem is also used for obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the residual commodity quantity of the platform and the advertisement putting benefit value of each advertisement putting platform so as to distribute the commodity quantity of each advertisement putting platform according to each commodity quantity distribution value.
And the advertisement delivery budget management subsystem is in communication connection with the commodity quantity management subsystem and is used for acquiring the commodity sales speed and the advertisement delivery consumption budget value, and acquiring the delivery budget allocation value of each advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the delivered time, the advertisement delivery budget value and the advertisement delivery total budget so as to allocate the delivery budget to each advertisement delivery platform according to each delivery budget allocation value.
In this embodiment, the system may further include: and the advertisement delivery subsystem is in communication connection with the advertisement delivery budget management subsystem and each advertisement delivery platform and is used for adjusting the advertisement delivery budget of each advertisement delivery platform according to the delivery budget allocation value.
In this embodiment, the system may include, but is not limited to: and the order management subsystem is in communication connection with the order server of the client so as to process the commodity order.
For the working process, the working details, and the technical effects of the hardware system provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fifth aspect of the present embodiment provides a computer-readable storage medium storing instructions including the method for allocating an advertised product according to the first aspect of the present embodiment, that is, the computer-readable storage medium storing instructions which, when executed on a computer, perform the method for allocating an advertised product according to the first aspect. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
For the working process, the working details, and the technical effects of the computer-readable storage medium provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A sixth aspect of the present embodiments provides a computer program product comprising instructions which, when run on a computer, wherein the computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus, cause the computer to perform the method of distributing advertised goods as described in the first aspect of the embodiments.
The embodiments described above are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device to perform the methods described in the embodiments or some portions of the embodiments.
The invention is not limited to the above alternative embodiments, and any other various forms of products can be obtained by anyone in the light of the present invention, but any changes in shape or structure thereof, which fall within the scope of the present invention as defined in the claims, fall within the scope of the present invention.

Claims (10)

1. A method of distributing an advertised commodity, comprising:
acquiring advertisement putting data of a target advertisement, wherein the advertisement putting data comprises the total advertisement putting time and the quantity of commodities distributed by each advertisement putting platform;
acquiring an advertisement putting benefit value of each advertisement putting platform within the putting duration of starting the target advertisement putting, wherein the advertisement putting benefit value is used for representing budget consumed by any advertisement putting platform for selling a commodity;
acquiring the number of the remaining commodities of each advertisement putting platform after the putting duration;
obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the platform residual commodity quantity and the advertisement putting benefit value of each advertisement putting platform;
and distributing the number of commodities to each advertisement putting platform according to the distribution value of the number of the commodities.
2. The method of claim 1, wherein obtaining the ad placement benefit value for each ad placement platform within a placed duration of starting the targeted ad placement comprises:
acquiring an advertisement delivery consumption budget value and a platform commodity sales number of each advertisement delivery platform in the delivered time length, wherein the advertisement delivery consumption budget value is used for representing a budget consumed by any advertisement delivery platform for delivering the target advertisement in the delivered time length;
and dividing the advertisement putting consumption budget value of each advertisement putting platform by the platform commodity sales number of each advertisement putting platform to obtain the advertisement putting benefit value of each advertisement putting platform.
3. The method of claim 2, wherein obtaining the commodity quantity allocation value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the platform remaining commodity quantity and the advertisement putting benefit value of each advertisement putting platform comprises:
obtaining the total commodity remaining amount of the target advertisement according to the platform remaining commodity amount;
sequencing each advertisement putting platform according to the order of the advertisement putting benefit value of each advertisement putting platform from small to large;
calculating a commodity quantity adjusting value of the sorted ith advertisement putting platform according to the put duration, the platform commodity sales quantity, the platform residual commodity quantity and the total advertisement putting duration;
judging whether the remaining total amount of the commodities is more than 0;
if yes, judging whether the remaining total amount of the commodities is larger than or equal to the commodity quantity adjusting value;
if so, adding the commodity quantity of the sorted ith advertisement putting platform and the commodity quantity adjusting value to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform;
subtracting the commodity quantity adjusting value from the commodity residual total quantity to obtain an adjusted commodity residual total quantity;
assigning the adjusted remaining total amount of the commodity to the remaining total amount of the commodity;
and when i circulates from 1 to n, obtaining the commodity quantity distribution value of each advertisement putting platform, wherein n is the sequencing serial number corresponding to the last sequenced advertisement putting platform, and i and n are positive integers.
4. The method of claim 3, wherein calculating a commodity quantity adjustment value for an ith ordered advertising platform based on the placed duration, the platform commodity sales quantity, the platform remaining commodity quantity, and the total advertising placement duration comprises:
subtracting the released time length from the total advertisement releasing time length to obtain the platform residual releasing time length of the sorted ith advertisement releasing platform;
dividing the sales quantity of the platform commodities by the released time length to obtain the commodity sales speed of the ordered ith advertisement release platform;
multiplying the remaining putting duration of the platform by the commodity selling speed to obtain the commodity pre-selling quantity of the ordered ith advertisement putting platform;
and calculating the difference between the pre-sale quantity of the commodities and the quantity of the remaining commodities of the platform to obtain a commodity quantity adjusting value of the sorted ith advertisement putting platform.
5. The method of claim 3, wherein the method further comprises:
if the remaining total amount of the commodities is less than the commodity quantity adjusting value;
adding the commodity quantity of the sorted ith advertisement putting platform and the residual total quantity of the commodities to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform;
and adjusting the total quantity of the commodities left to be 0.
6. The method of claim 3, wherein the method further comprises:
if the total amount of the commodities left is equal to 0;
subtracting the residual commodity quantity of the platform from the commodity quantity of the sorted ith advertisement putting platform to obtain a commodity quantity distribution value of the sorted ith advertisement putting platform;
and adjusting the total quantity of the commodities left to be 0.
7. The method of claim 4, wherein the advertisement placement data further comprises: the total budget of advertisement delivery and the advertisement delivery budget value distributed by each advertisement delivery platform;
the method further comprises the following steps:
obtaining an allocation value of the delivery budget of each advertisement delivery platform according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertisement delivery consumption budget value, the delivered time length, the advertisement delivery budget value and the advertisement delivery total budget;
and allocating the delivery budget for each advertisement delivery platform according to the delivery budget allocation value.
8. The method of claim 7, wherein obtaining the allocation value of the delivery budget for each advertisement delivery platform according to the allocation value of the quantity of commodities, the quantity of commodities delivered on the platform, the commodity rate of sale, the budget value of consumption of advertisement delivery, the delivered duration, the budget value of advertisement delivery, and the total budget of advertisement delivery comprises:
obtaining a residual total budget value of the target advertisement by using the total budget for advertisement delivery and the budget value for advertisement delivery consumption;
obtaining a budget adjusting value of the ith ordered advertisement putting platform according to the commodity quantity distribution value, the platform commodity sales quantity, the commodity sales speed, the advertisement putting consumption precalculated value, the putting duration and the advertisement putting precalculated value;
judging whether the residual total budget value is greater than 0;
if yes, judging whether the residual total budget value is larger than or equal to the budget adjusting value;
if yes, adding the budget adjustment value with the advertisement delivery budget value of the sorted ith advertisement delivery platform to obtain a delivery budget allocation value of the sorted ith advertisement delivery platform
Subtracting the budget adjusting value from the residual total budget value to obtain an adjusted residual total budget value;
assigning the adjusted remaining total budget value to the remaining total budget value;
and when i cycles from 1 to n, obtaining the distribution value of the delivery budget of each advertisement delivery platform.
9. The method of claim 8, wherein obtaining a budget adjustment value for ranking ith advertising platforms according to the commodity quantity allocation value, the platform commodity sales quantity, the commodity sales speed, the advertising placement consumption budget value, the placed duration, and the advertising placement budget value comprises:
subtracting the sales quantity of the platform commodities from the commodity quantity distribution value of the sorted ith advertisement putting platform to obtain the quantity of the marketable commodities of the sorted ith advertisement putting platform;
dividing the number of the sellable commodities by the selling speed of the commodities to obtain the available putting duration of the ordered ith advertisement putting platform;
dividing the advertisement putting consumption budget value by the putting duration to obtain the budget consumption speed of the sorted ith advertisement putting platform;
calculating the product of the available delivery duration and the budget consumption speed to obtain a pre-consumption budget value of the ordered ith advertisement delivery platform;
calculating a difference value between the advertisement putting budget value and the advertisement putting consumption budget value to obtain a platform residual budget value of the sorted ith advertisement putting platform;
and calculating the difference between the pre-consumption budget value and the platform residual budget value to obtain the budget adjustment value of the ith ordered advertisement delivery platform.
10. An apparatus for dispensing an advertised product, comprising: the system comprises a first acquisition unit, a benefit value calculation unit, a second acquisition unit, a commodity quantity distribution value calculation unit and a distribution unit;
the first acquisition unit is used for acquiring advertisement putting data of a target advertisement, wherein the advertisement putting data comprises the total advertisement putting time and the quantity of commodities distributed by each advertisement putting platform;
the benefit value calculating unit is used for acquiring the advertisement delivery benefit value of each advertisement delivery platform within the delivery time length of starting the target advertisement delivery, wherein the advertisement delivery benefit value is used for representing the budget consumed by any advertisement delivery platform for selling a commodity;
the second obtaining unit is used for obtaining the number of the remaining commodities of each advertisement putting platform after the putting duration;
the commodity quantity distribution value calculating unit is used for obtaining a commodity quantity distribution value of each advertisement putting platform according to the total advertisement putting time, the commodity quantity, the residual commodity quantity of the platform and the advertisement putting benefit value of each advertisement putting platform;
and the distribution unit is used for distributing the number of the commodities to each advertisement putting platform according to the distribution value of the number of the commodities.
CN202011196132.8A 2020-10-31 2020-10-31 Distribution method and device of advertisement commodities Active CN112288485B (en)

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