CN112287158A - System and method for digital anti-counterfeiting, digital content display and data analysis on package - Google Patents
System and method for digital anti-counterfeiting, digital content display and data analysis on package Download PDFInfo
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- CN112287158A CN112287158A CN202011224572.XA CN202011224572A CN112287158A CN 112287158 A CN112287158 A CN 112287158A CN 202011224572 A CN202011224572 A CN 202011224572A CN 112287158 A CN112287158 A CN 112287158A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
- G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/583—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
- G06F16/5846—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using extracted text
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
- G06F16/54—Browsing; Visualisation therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/018—Certifying business or products
- G06Q30/0185—Product, service or business identity fraud
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
- G06V30/10—Character recognition
- G06V30/22—Character recognition characterised by the type of writing
- G06V30/224—Character recognition characterised by the type of writing of printed characters having additional code marks or containing code marks
Abstract
The invention discloses a system for digital anti-counterfeiting, digital content display and data analysis on a package, which comprises an identification and display module running on a front-end mobile terminal device and a verification and management module running on a background remote server. The digital anti-counterfeiting technology and the image recognition technology are applied to product packaging to realize digital anti-counterfeiting, digital content display and data analysis, and the digital anti-counterfeiting has the advantages of strong concealment, high confidentiality, low anti-counterfeiting cost and the like. The digital content display comprises multimedia digital content display such as video, sound and animation demonstration, and the data analysis is used for analyzing big data such as user information, product use analysis and product sale analysis. Diversified product packaging digital experience is provided for consumers, and meanwhile, the legal rights and interests of product producers are guaranteed.
Description
Technical Field
The invention relates to a digital anti-counterfeiting technology and an image recognition technology, which are used for product packaging at the same time, and a method and a system for combining the two technologies of digital anti-counterfeiting recognition and image recognition for the product packaging through a camera of mobile terminal equipment.
Technical Field
And (3) digital watermark identification: the invisible identification mark is hidden in a printed matter in a visible invisible mode, the difference of the identification image cannot be distinguished by natural light and external light, and the identification mark can be recognized only through mobile terminal (a smart phone or a tablet personal computer) through the system. The hidden digital watermark information may be a number, textual information, an image, etc. The hidden digital watermark information is not mutated due to the long time and the change of the environment.
The digital watermark embedded content has randomness. The content hidden by each printed matter and even each label or sticker can be different, and the position of the added watermark on the packaging pattern is random, so that the randomness and the variation characteristics are more difficult for counterfeiters to counterfeit. The digital watermark has high technical content, strong technical concealment, high confidentiality and low anti-counterfeiting cost.
The digital watermark user can embed the anti-counterfeiting information into the design of the printed product through the digital anti-counterfeiting technology under the conditions that the existing package and design are not required to change the production or printing process flow mode, special materials are not required to be added, the printing and printing cost is not required to be increased, and the appearance of the original design is not required to be changed, so that a large amount of manpower, material resources and financial resources can be saved.
Image recognition, which refers to a technique for processing, analyzing and understanding images by a computer to recognize various different patterns of objects and objects, is a practical application of applying a deep learning algorithm. The image recognition technology at the present stage generally refers to commodity recognition, and the commodity recognition refers to a technology for processing, analyzing and understanding an image by using a computer deep learning algorithm so as to recognize commodities in various different modes. After the consumer commodity is purchased, the video introduction, the animation demonstration introduction, the virtual robot voice answer and the like of the product are realized through an image recognition technology. The product package and the mobile terminal are interconnected.
The traditional image identification process is divided into four steps: image acquisition → image preprocessing → feature extraction → image recognition. The image acquisition is carried out through a camera of the mobile terminal, the acquired image is preprocessed, the characteristics are extracted, the corresponding digital content is downloaded from the background after the image recognition and analysis are carried out through the system of the invention and is displayed on the mobile terminal, and the interaction mode of the product is more natural and richer.
Disclosure of Invention
In view of the defects of the prior art, the invention only aims to provide a system and a method for digital anti-counterfeiting, digital content display and data analysis on a package, wherein the system is installed on a mobile terminal device with a camera, and specifically, the mobile terminal device can be a smart phone or a tablet personal computer or a wearable device. The invention combines digital anti-counterfeiting identification and image identification, thereby realizing interconnection with a packaged product and realizing a novel method for realizing digital anti-counterfeiting and operability of digital product introduction.
In order to achieve the purpose, the technical scheme adopted by the invention is as follows:
the system comprises an identification and display module running on a front-end mobile terminal device and a verification and management module running on a background remote server; the identification and display module comprises a user data acquisition module, a digital anti-counterfeiting identification module, an image identification module and a digital content display module; the checking and managing module comprises a user data managing module, a digital anti-counterfeiting checking managing module, a digital content managing module and a data analyzing module;
the user data acquisition module acquires basic information of a user and acquires geographic information of the user when the user logs in the system;
the user data management module adds, deletes and modifies user information to users in the background;
the digital anti-counterfeiting identification module is used for identifying a digital character string in the package image;
the database in the digital anti-counterfeiting check management module stores a digital character string verification code corresponding to the picture on the package;
the image recognition module processes, analyzes and understands the product image;
the digital content display module obtains corresponding digital content to display to a user through the recognition of the image on the package by the image recognition module;
the digital content management module is used for performing online addition, deletion and modification on the displayed digital content so as to achieve real-time update management on the digital content of the product;
the data analysis module is used for analyzing big data such as user information analysis, product experience analysis and product consumption analysis.
It should be noted that the identification and display module and the verification and management module are connected through wireless signal communication.
It should be noted that the digital anti-counterfeiting identification module can automatically start a camera on the mobile terminal device, and when the camera identifies a digital character string embedded in the package, the digital character string is sent to the background digital anti-counterfeiting check management module for online comparison.
It should be noted that the user data collection module includes a name, a nickname, identity information, a contact phone, basic information of a geographic location of the user, and the like of the user.
The invention also provides a method for a system for digital anti-counterfeiting, digital content display and data analysis on a package, which comprises the following steps:
s1, the user triggers the system through the mobile terminal device, the system requires the user to log in online, the system automatically opens the camera of the mobile terminal device after the log-in is passed, the system also starts the digital anti-counterfeiting identification module, the system has a prompt pattern read by the camera, the camera reads the corresponding prompt pattern area on the product package, and the digital character string verification code contained in the image is obtained;
s2, sending the digital character string verification code to the online background anti-counterfeiting verification database for comparison and verification, and comparing the digital character string verification code with the online background anti-counterfeiting verification database through a digital anti-counterfeiting verification management module;
s3, the digital character string verification code is sent to the online background anti-counterfeiting check database for comparison and check, the comparison is successfully carried out through the digital anti-counterfeiting check management module, a 'pass' two character is sent to the user mobile terminal equipment, the image recognition module is automatically started to prompt the recognition of a product packaging drawing, and after the recognition is successful, the digital content corresponding to the product is automatically downloaded from the background digital content management module and displayed on the user mobile terminal;
s4, the data collected in the above steps are automatically collected to a user data management module, and big data analysis is carried out on the collected data, and the sales data of the product and the personalized service of the product use data are fed back.
It should be noted that the digital content includes one or more of a picture, a video, a sound, an animation presentation, and a virtual cartoon explanation.
It should be noted that the method further includes step S3.1, where the digital character string verification code is sent to the online background anti-counterfeiting verification database for comparison and verification, and through comparison of the digital anti-counterfeiting verification management module, verification failure information is displayed unsuccessfully through comparison or a "pirate" binary is sent to the mobile terminal device, and the system is stopped or quitted.
The invention has the advantages of strong use concealment, high confidentiality and low anti-counterfeiting cost. The verification code is printed or printed on the package through a digital anti-counterfeiting technology, and then the verification code is read through the digital anti-counterfeiting identification module and verified through the digital anti-counterfeiting verification management module. And finally, the real package and product information are presented to the consumer through a screen of a mobile terminal (a smart phone or a tablet computer). Not only provides the sensory experience of all directions and multiple angles for the consumer, but also can fully ensure the rights and interests of the producer.
Drawings
Fig. 1 is a general conceptual flow diagram of the inventive system.
DETAILED DESCRIPTION OF EMBODIMENT (S) OF INVENTION
The present invention will be further described below, and it should be noted that the present embodiment is based on the technical solution, and a detailed implementation manner and a specific operation process are provided, but the protection scope of the present invention is not limited to the present embodiment.
As shown in fig. 1, the present invention is a system for digital anti-counterfeiting, digital content display and data analysis on a package, the system includes an identification and display module running on a front-end mobile terminal device, and a verification and management module running on a background remote server; the identification and display module comprises a user data acquisition module, a digital anti-counterfeiting identification module, an image identification module and a digital content display module; the checking and managing module comprises a user data managing module, a digital anti-counterfeiting checking managing module, a digital content managing module and a data analyzing module;
the user data acquisition module acquires basic information of a user and acquires geographic information of the user when the user logs in the system;
the user data management module adds, deletes and modifies user information to users in the background;
the digital anti-counterfeiting identification module is used for identifying a digital character string in the package image;
the database in the digital anti-counterfeiting check management module stores a digital character string verification code corresponding to the picture on the package;
the image recognition module processes, analyzes and understands the product image;
the digital content display module obtains corresponding digital content to display to a user through the recognition of the image on the package by the image recognition module;
the digital content management module is used for performing online addition, deletion and modification on the displayed digital content so as to achieve real-time update management on the digital content of the product;
the data analysis module is used for analyzing big data such as user information analysis, product experience analysis and product consumption analysis.
It should be noted that the identification and display module and the verification and management module are connected through wireless signal communication.
It should be noted that the digital anti-counterfeiting identification module can automatically start a camera on the mobile terminal device, and when the camera identifies a digital character string embedded in the package, the digital character string is sent to the background digital anti-counterfeiting check management module for online comparison.
It should be noted that the user data collection module includes a name, a nickname, identity information, a contact phone, basic information of a geographic location of the user, and the like of the user.
The invention also provides a method for a system for digital anti-counterfeiting, digital content display and data analysis on a package, which comprises the following steps:
s1, the user triggers the system through the mobile terminal device, the system requires the user to log in online, the system automatically opens the camera of the mobile terminal device after the log-in is passed, the system also starts the digital anti-counterfeiting identification module, the system has a prompt pattern read by the camera, the camera reads the corresponding prompt pattern area on the product package, and the digital character string verification code contained in the image is obtained;
s2, sending the digital character string verification code to the online background anti-counterfeiting verification database for comparison and verification, and comparing the digital character string verification code with the online background anti-counterfeiting verification database through a digital anti-counterfeiting verification management module;
s3, the digital character string verification code is sent to the online background anti-counterfeiting check database for comparison and check, the comparison is successfully carried out through the digital anti-counterfeiting check management module, a 'pass' two character is sent to the user mobile terminal equipment, the image recognition module is automatically started to prompt the recognition of a product packaging drawing, and after the recognition is successful, the digital content corresponding to the product is automatically downloaded from the background digital content management module and displayed on the user mobile terminal;
s4, the data collected in the above steps are automatically collected to a user data management module, and big data analysis is carried out on the collected data, and the sales data of the product and the personalized service of the product use data are fed back.
It should be noted that the digital content includes one or more of a picture, a video, a sound, an animation presentation, and a virtual cartoon explanation.
It should be noted that the method further includes step S3.1, where the digital character string verification code is sent to the online background anti-counterfeiting verification database for comparison and verification, and through comparison of the digital anti-counterfeiting verification management module, verification failure information is displayed unsuccessfully through comparison or a "pirate" binary is sent to the mobile terminal device, and the system is stopped or quitted.
Examples
When a consumer uses the system of the invention to log in the system firstly, the system starts a camera of the mobile terminal (a smart phone or a tablet personal computer), scans the pattern of the designated area on the product package according to the prompt, obtains the digital character string verification code contained in the picture after identification, displays verification failure information or sends a 'pirate' word to the user mobile terminal equipment if the comparison is unsuccessful through the comparison of the digital anti-counterfeiting verification management module, and terminates or quits the system.
The digital character string verification code is sent to the online background anti-counterfeiting check database for comparison and verification, the digital character string verification code is compared by the digital anti-counterfeiting check management module, a 'passing' two character is successfully sent to the user mobile terminal device through comparison, the image recognition module is automatically started to prompt the user to recognize a product packaging drawing, and after the digital character string verification code is successfully recognized, the digital content corresponding to the product is automatically downloaded from the background digital content management module to the user mobile terminal for display. Further, the digital content presentation includes multimedia digital content presentation such as video, sound, animation demonstration, etc.
The invention realizes the interconnection of digital anti-counterfeiting and product packaging and provides a novel product digital content display mode.
Various modifications may be made by those skilled in the art based on the above teachings and concepts, and all such modifications are intended to be included within the scope of the present invention as defined in the appended claims.
Claims (7)
1. The system is used for digital anti-counterfeiting, digital content display and data analysis on the package and is characterized by comprising an identification and display module running on a front-end mobile terminal device and a verification and management module running on a background remote server; the identification and display module comprises a user data acquisition module, a digital anti-counterfeiting identification module, an image identification module and a digital content display module; the checking and managing module comprises a user data managing module, a digital anti-counterfeiting checking managing module, a digital content managing module and a data analyzing module;
the user data acquisition module acquires basic information of a user and acquires geographic information of the user when the user logs in the system;
the user data management module adds, deletes and modifies user information to users in the background;
the digital anti-counterfeiting identification module is used for identifying a digital character string in the package image;
the database in the digital anti-counterfeiting check management module stores a digital character string verification code corresponding to the picture on the package;
the image recognition module processes, analyzes and understands the product image;
the digital content display module obtains corresponding digital content to display to a user through the recognition of the image on the package by the image recognition module;
the digital content management module is used for performing online addition, deletion and modification on the displayed digital content so as to achieve real-time update management on the digital content of the product;
the data analysis module is used for analyzing big data such as user information analysis, product experience analysis and product consumption analysis.
2. The system for digital anti-counterfeiting, digital content display and data analysis on packaging of claim 1, wherein the identification and display module is in communication connection with the verification and management module via wireless signals.
3. The system for the package digital anti-counterfeiting, digital content display and data analysis according to claim 1 or 2, wherein the digital anti-counterfeiting recognition module can automatically start a camera on the mobile terminal device, and when the camera recognizes a digital character string embedded in the package, the digital character string is sent to the background digital anti-counterfeiting check management module for online comparison.
4. The system for digital anti-counterfeiting, digital content display and digital analysis on packaging as claimed in claim 1 or 2, wherein the user data acquisition module comprises user's name, nickname, identity information, contact phone, basic information of user's geographical location, etc.
5. A method of operating the system for digital anti-counterfeiting, digital content presentation and data analysis on packaging of claim 1, comprising the steps of:
s1, the user triggers the system through the mobile terminal device, the system requires the user to log in online, the system automatically opens the camera of the mobile terminal device after the log-in is passed, the system also starts the digital anti-counterfeiting identification module, the system has a prompt pattern read by the camera, the camera reads the corresponding prompt pattern area on the product package, and the digital character string verification code contained in the image is obtained;
s2, sending the digital character string verification code to the online background anti-counterfeiting verification database for comparison and verification, and comparing the digital character string verification code with the online background anti-counterfeiting verification database through a digital anti-counterfeiting verification management module;
s3, the digital character string verification code is sent to the online background anti-counterfeiting check database for comparison and check, the comparison is successfully carried out through the digital anti-counterfeiting check management module, a 'pass' two character is sent to the user mobile terminal equipment, the image recognition module is automatically started to prompt the recognition of a product packaging drawing, and after the recognition is successful, the digital content corresponding to the product is automatically downloaded from the background digital content management module and displayed on the user mobile terminal;
s4, the data collected in the above steps are automatically collected to a user data management module, and big data analysis is carried out on the collected data, and the sales data of the product and the personalized service of the product use data are fed back.
6. The method for the system for digital anti-counterfeiting, digital content presentation and data analysis on packaging according to claim 5, wherein the digital content comprises one or more of multimedia digital content interactive presentations of pictures, videos, sounds, animation presentations and virtual cartoon presentations.
7. The method for the system of digital anti-counterfeiting, digital content display and data analysis on the package according to claim 5, further comprising a step S3.1, wherein the digital character string verification code is sent to the online background anti-counterfeiting verification database for comparison and verification, and the digital anti-counterfeiting verification management module compares the digital character string verification code with the online background anti-counterfeiting verification database to display verification failure information or send a 'pirate' word to the mobile terminal device, and stops or quits the system.
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| CN202011224572.XA CN112287158A (en) | 2020-11-05 | 2020-11-05 | System and method for digital anti-counterfeiting, digital content display and data analysis on package |
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| CN202011224572.XA CN112287158A (en) | 2020-11-05 | 2020-11-05 | System and method for digital anti-counterfeiting, digital content display and data analysis on package |
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| CN109165958A (en) * | 2018-08-17 | 2019-01-08 | 珠海丹德图像技术有限公司 | A kind of commodity traceability system and method based on image information safe practice |
| CN110826398A (en) * | 2019-09-23 | 2020-02-21 | 上海意略明数字科技股份有限公司 | Intelligent image recognition big data acquisition and analysis system and application method |
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2020
- 2020-11-05 CN CN202011224572.XA patent/CN112287158A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101727637A (en) * | 2009-06-26 | 2010-06-09 | 广州宽度信息技术有限公司 | Anti-counterfeit recognition system for mobile phone two-dimensional code |
| CN103455142A (en) * | 2013-08-21 | 2013-12-18 | 福州鸿邮技术开发有限公司 | Image identification real-time three-dimensional interactive device and image identification real-time three-dimensional interactive method |
| CN109165958A (en) * | 2018-08-17 | 2019-01-08 | 珠海丹德图像技术有限公司 | A kind of commodity traceability system and method based on image information safe practice |
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