CN112270459A - Enterprise operation digital management and display system based on digital analysis - Google Patents

Enterprise operation digital management and display system based on digital analysis Download PDF

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CN112270459A
CN112270459A CN202010977274.1A CN202010977274A CN112270459A CN 112270459 A CN112270459 A CN 112270459A CN 202010977274 A CN202010977274 A CN 202010977274A CN 112270459 A CN112270459 A CN 112270459A
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徐厚华
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Suzhou Hengchuang Culture Communication Co ltd
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Abstract

The invention provides an enterprise operation digital management and display system based on digital analysis, and relates to the technical field of enterprise operation management. The enterprise operation digital management and display system based on digital analysis comprises data collection, enterprise internal personnel management, financial management and market analysis management; the data collection consists of internal data collection, peer data collection and industry data collection; the staff management in the enterprise consists of staff training, work progress arrangement and a reward and punishment system; the financial management consists of daily financial management and annual financial analysis; the market analysis management is composed of data consolidation, market data analysis and analysis reports. By applying digital management and data display, the development status of the industry can be clearly known, and by collecting and analyzing internal data, peer data and industry data, data support can be provided for enterprise decision makers, and more optimal decisions can be made on the basis of the data support.

Description

Enterprise operation digital management and display system based on digital analysis
Technical Field
The invention relates to the technical field of enterprise operation management, in particular to an enterprise operation digital management and display system based on digital analysis.
Background
Digital management refers to a management activity and method for realizing functions of research and development, planning, organization, production, coordination, sales, service, innovation and the like by utilizing technologies such as computers, communication, networks and the like through quantifying management objects and management behaviors through statistical technologies, in modern enterprises, no matter what work, managers need to learn to manage work by data instead of feeling, managers need to analyze inventory data, financial data, sales networks, product production processes, quality data and after-sales data every day, whether the inventory of the enterprises is reasonable, whether finance is healthy, whether sales networks are normal, whether production processes are smooth and whether after-sales networks are perfect, the enterprises need to pay attention to data management, the data management corresponds to content management, competitive information, knowledge management, business intelligence, data warehousing, how to balance benefits and cost, and synthesize information of each business subsystem, good data management is realized, and enterprises are closely related to markets and customers and are subdivided. For example, the digital management of mobile phone market data monitoring, digital management of competition information of mobile communication enterprises, user purchasing psychology, appearance function and price liked by users, data of mobile phone users, quality status of new products, faults concerned by users and the like can segment the market technology, provide more suitable products for consumers, understand the whole data process, conveniently plan more creative marketing activities, check and analyze all data and make corrections to the development directions of enterprise products.
In the competition of modern enterprises, digital operation management is very important, and important decisions of enterprise development are necessarily based on practical statistical data to reduce or avoid decision errors, but in reality, the digital operation management schemes of many enterprises are very disordered, and no systematic management method or display system exists, so that decision misjudgment or errors are easily caused in the enterprise management process, and therefore, a new enterprise operation digital management and display system based on digital analysis is developed.
Disclosure of Invention
Technical problem to be solved
Aiming at the defects of the prior art, the invention provides an enterprise operation digital management and display system based on digital analysis, which solves the problems that in reality, the digital operation management schemes of a plurality of enterprises are very disordered, and no system management method or display system exists, so that decision misjudgment or errors are easily caused in the enterprise management process.
(II) technical scheme
In order to achieve the purpose, the invention is realized by the following technical scheme: an enterprise operation digital management and display system based on digital analysis comprises data collection, enterprise internal personnel management, financial management and market analysis management;
the data collection consists of internal data collection, peer data collection and industry data collection;
the staff management in the enterprise consists of staff training, work progress arrangement and a reward and punishment system;
the financial management consists of daily financial management and annual financial analysis;
the market analysis management is composed of data consolidation, market data analysis and analysis reports.
An enterprise operation digital management based on digital analysis comprises the following specific contents:
s1, data collection: according to the planning requirements of enterprises, internal data collection required by the enterprises are collected in an all-around manner, and meanwhile, peer data and industrial data also need to be collected, so that the enterprises can obtain more information according to comparison of different data, and subsequent planning of the enterprises is adjusted conveniently;
s2, managing personnel in the enterprise: training enterprise staff according to enterprise development requirements, carrying out quantitative work schedule arrangement on the staff, ensuring project progress, establishing a strict reward and punishment system, and stimulating staff power and simultaneously making corresponding punishment on staff failure;
s3, financial management; daily management is carried out on the finance of the enterprise, seasonal and annual financial analysis is also required to be carried out on the finance of the enterprise, and the operating state and the revenue and operating state of the enterprise can be known more visually by analyzing the financial statement of the enterprise;
s4, market analysis and management: aiming at collected internal data, peer data and industrial data, unified data sorting is needed, market data analysis is conducted on the data, an analysis report is made aiming at the market data analysis, and the data are made into corresponding charts or PPT report demonstration manuscripts by using office software, so that a management layer can know market dynamics more visually and make corresponding strategic adjustment in time.
Preferably, the industry data collection comprises domestic industry-level data collection and foreign industry-level data collection.
Preferably, the work schedule adopts a quantitative assessment system and strictly follows a digital quantitative management scheme.
Preferably, the market analysis management adopts a digital management mode, and all data information consists of corresponding data charts.
Preferably, the market data analysis comprises business guidance, operation analysis, operation strategy and strategic planning.
Preferably, the business instructions consist of sales data collection, production data tracking, research and development data analysis, and human resource data mining.
Preferably, the operational analysis consists of performance assessment, inventory analysis, customer relationships, and supply chain analysis.
Preferably, the business strategy is composed of customer purchase behavior, commodity pricing, marketing strategy and resource allocation.
Preferably, the strategic plan consists of industry analysis, internal resources, strategic plan, and enterprise competitiveness.
(III) advantageous effects
The invention provides an enterprise operation digital management and display system based on digital analysis. The method has the following beneficial effects:
1. the enterprise operation digital management and display system based on digital analysis can clearly know the development current situation of the industry by applying digital management and data display, can provide data support for enterprise decision makers by collecting and analyzing internal data, peer data and industry data, can more visually know the development current situation of the market, and can make a more optimal decision based on the data.
2. The enterprise operation digital management and display system based on digital analysis has the advantages that through the adoption of digital management, enterprise development decisions are based on practical statistical data, so that the decision error probability is reduced, the working efficiency is greatly improved, and the enterprise operation digital management and display system is worthy of being widely popularized.
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FIG. 1 is a schematic diagram of a digital enterprise management system according to the present invention;
FIG. 2 is a schematic diagram of the market data analysis structure of the digital enterprise management system according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The first embodiment is as follows:
as shown in fig. 1, an embodiment of the present invention provides a digital management and display system for enterprise operations based on digital analysis, which is characterized in that: the method comprises the steps of data collection, enterprise internal personnel management, financial management and market analysis management;
the data collection is composed of internal data collection, peer data collection and industry data collection;
the personnel management in the enterprise consists of staff training, work progress arrangement and a reward and punishment system;
the financial management consists of daily financial management and annual financial analysis;
the market analysis management is composed of data consolidation, market data analysis and analysis reports.
An enterprise operation digital management based on digital analysis comprises the following specific contents:
s1, data collection: according to the planning needs of enterprises, the internal data collection required by the enterprises are collected in an all-round manner, meanwhile, the data of the same enterprise and the industrial data also need to be collected, so that the enterprises can obtain more information according to the comparison of different data, the subsequent planning adjustment of the enterprises is facilitated, the actual information of the market can be known by collecting the data required by the enterprises, the enterprises can be helped to know the current situation of competitive enterprises and the development current situation of the whole industry by collecting the data of the same enterprise and the industrial data, and the enterprises can carry out corresponding strategic adjustment according to the collected data information, so that the enterprises can be better developed;
s2, managing personnel in the enterprise: according to enterprise development needs, enterprise employees are trained, quantitative work schedule arrangement is carried out on the employees, project progress is guaranteed, meanwhile, a strict reward punishment system needs to be established, corresponding punishment needs to be carried out on the employee disability while employee power is stimulated, the labor enthusiasm of the enterprise employees can be stimulated through the establishment of the reward punishment system, and the enterprise can be better developed only if the enterprise employees have high spirits;
s3, financial management; the method has the advantages that daily management is carried out on the finance of the enterprise, quarterly and annual finance analysis is also carried out on the finance of the enterprise, the operation state and the revenue state of the enterprise can be known more visually by analyzing the financial statement of the enterprise, and a manager can know the financial condition of the company constantly by carrying out daily management and annual finance analysis on the finance of the enterprise, so that the condition that a fund link is broken is avoided;
s4, market analysis and management: the collected internal data, the peer data and the industry data need to be subjected to unified data sorting, the data are subjected to market data analysis, an analysis report is made for the market data analysis, the data are made into a corresponding chart or a PPT report demonstration document by office software, so that a management layer can know market dynamics more visually and make corresponding strategic adjustment timely, the collected market is sorted and analyzed, a manager can be helped to make a better decision, and the PPT report demonstration document is used for reporting at the same time, so that the manager and enterprise staff can have a visual understanding of the operating state and market situation of a company, and the manager can adjust the development direction of the enterprise timely.
The industry data collection comprises domestic industry data collection and foreign industry data collection, and the eyeground of a manager can be improved by collecting the development states of domestic and foreign industries.
The work schedule arrangement adopts a quantitative assessment system, strictly follows a digital quantitative management scheme, and can better enable the staff to know the work content and the work schedule required to be achieved by adopting the quantitative assessment system.
The market analysis management adopts a digital management mode, all data information consists of corresponding data charts, and the market information can be reflected most visually and truly through the visual data charts.
Example two:
as shown in fig. 2, the market data analysis includes business guidance, operation analysis, business strategy, and strategic planning.
The business guidance is composed of sales data collection, production data tracking, research and development data analysis and human resource data mining, and necessary business guidance can be provided for the operation of the enterprise through the sales data collection, the production data tracking, the research and development data analysis and the human resource data mining, so that enterprise managers can clearly understand and know the future development direction of the enterprise.
The operation analysis is composed of performance assessment, inventory analysis, customer relationship and supply chain analysis, the maintenance system of internal management and customer relationship is very important for the operation management of enterprises, the stability of internal operation can be ensured only according to strict performance assessment, and the stable upstream and downstream supply can be ensured through the inventory analysis, the analysis of customer relationship and the analysis of supply chain, so that the supply chain can not be broken, and the condition that the supply is more than the demand or the supply is not in short supply can not occur, thereby ensuring the stable operation of enterprises.
The business strategy is composed of customer purchasing behavior, commodity pricing, marketing strategy and resource allocation, and by analyzing and researching the customer purchasing behavior, the commodity pricing, the marketing strategy and the resource allocation, the commodities of the enterprise can be relatively upgraded according to the actual condition of the market, and corresponding pricing rules are formulated, so that the products of the enterprise can adapt to the continuous change of the market and can follow the trend of the development of the times.
The strategic planning consists of industry analysis, internal resources, strategic planning and enterprise self-competitiveness, and by analyzing the industry analysis, the internal resources, the strategic planning and the enterprise self-competitiveness, the advantages of competitors and the core competitiveness of the competitors can be quickly found out, and by adjusting the strategic planning in time, the enterprise can occupy favorable positions in market competition and cannot be eliminated by the industry.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.

Claims (10)

1.一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:包括数据收集、企业内部人员管理、财务管理以及市场分析管理;1. A digital analysis-based enterprise operation digital management and display system is characterized in that: comprising data collection, internal personnel management, financial management and market analysis management; 所述数据收集由内部数据收集、同行数据收集和行业数据收集组成;The data collection consists of internal data collection, peer data collection and industry data collection; 所述企业内部人员管理由员工培训、工作进度安排以及奖惩制度组成;The internal personnel management of the enterprise consists of employee training, work schedule arrangement and reward and punishment system; 所述财务管理由日常财务管理和年度财务分析组成;The financial management consists of daily financial management and annual financial analysis; 所述市场分析管理由数据整理、市场数据分析以及分析报告组成。The market analysis management consists of data collation, market data analysis and analysis reports. 2.根据权利要求1所述的一种基于数字分析的企业运营数字化管理,其特征在于:包括以下具体内容:2. A digital analysis-based enterprise operation digital management according to claim 1, characterized in that: comprising the following specific content: S1.数据收集:根据企业规划需要,全方位收集企业自身所需要的内部数据收集,同时也需要收集同行数据和行业数据,以便企业可以根据不同数据的对比,获得更多的信息,以便企业后续规划的调整;S1. Data collection: According to the needs of enterprise planning, comprehensively collect the internal data collection required by the enterprise itself, and also need to collect peer data and industry data, so that the enterprise can obtain more information based on the comparison of different data, so that the enterprise can follow up planning adjustments; S2.企业内部人员管理:根据企业发展需要,对企业员工进行培训,并对员工进行定量工作进度安排,保证项目进度,同时需要建立严格的奖惩制度,在激发员工动力的同时也需要对员工的失职做出相应惩罚;S2. Internal personnel management of the enterprise: According to the development needs of the enterprise, train the employees of the enterprise, and make quantitative work schedule arrangements for the employees to ensure the progress of the project. At the same time, it is necessary to establish a strict reward and punishment system. While stimulating the motivation of the employees, it is also necessary to Negligence shall be punished accordingly; S3.财务管理;对企业的财务除了进行日常管理,还需要对企业财务进行季度、年度财务分析,通过分析企业财务报表,可以更直观了解企业的运行状态和营收状态;S3. Financial management; in addition to daily management of the company's finances, quarterly and annual financial analysis of the company's finances is also required. By analyzing the company's financial statements, you can more intuitively understand the company's operating status and revenue status; S4.市场分析管理:针对收集到的内部数据、同行数据和行业数据,需要对其进行统一的数据整理,并对这些数据进行市场数据分析,针对市场数据分析做出分析报告,利用办公软件将其制成相应图表或PPT汇报演示文稿,以便管理层更直观的了解市场动态,并及时做出相应战略调整。S4. Market analysis management: For the collected internal data, peer data and industry data, it is necessary to organize unified data, conduct market data analysis on these data, make analysis reports for market data analysis, and use office software to It makes corresponding charts or PPT report presentations, so that the management can understand the market dynamics more intuitively and make corresponding strategic adjustments in time. 3.根据权利要求1所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述行业数据收集包括国内同行业数据收集和国外同行业数据收集。3 . The digital analysis-based enterprise operation digital management and display system according to claim 1 , wherein the collection of industry data includes data collection of the same industry in China and data collection in the same industry abroad. 4 . 4.根据权利要求1所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述工作进度安排采用定量考核制度,并严格遵循数字化定量管理方案。4 . The digital analysis-based enterprise operation digital management and display system according to claim 1 , wherein the work schedule arrangement adopts a quantitative assessment system and strictly follows a digital quantitative management scheme. 5 . 5.根据权利要求1所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述市场分析管理采用数字化管理方式,且所有数据信息均由相应的数据图表组成。5 . The digital analysis-based enterprise operation digital management and display system according to claim 1 , wherein the market analysis management adopts a digital management method, and all data information is composed of corresponding data charts. 6 . 6.根据权利要求1所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述市场数据分析包括业务指导、营运分析、经营策略以及战略规划组成。6 . The digital analysis-based enterprise operation digital management and display system according to claim 1 , wherein the market data analysis includes business guidance, operation analysis, business strategy and strategic planning. 7 . 7.根据权利要求5所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述业务指导由销售的数据收集、生产的数据追踪、研发的数据分析以及人力资源的数据挖掘组成。7. A digital analysis-based enterprise operation digital management and display system according to claim 5, characterized in that: the business guidance is provided by data collection of sales, data tracking of production, data analysis of research and development, and data analysis of human resources. Data mining composition. 8.根据权利要求5所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述营运分析由效绩考核、库存分析、客户关系以及供应链分析组成。8 . The digital analysis-based enterprise operation digital management and display system according to claim 5 , wherein the operation analysis consists of performance assessment, inventory analysis, customer relationship and supply chain analysis. 9 . 9.根据权利要求5所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述经营策略由客户购买行为、商品定价、营销策略以及资源分配组成。9 . The digital analysis-based enterprise operation digital management and display system according to claim 5 , wherein the business strategy consists of customer purchasing behavior, commodity pricing, marketing strategy and resource allocation. 10 . 10.根据权利要求5所述的一种基于数字分析的企业运营数字化管理及展示系统,其特征在于:所述战略规划由行业分析、内部资源、战略规划以及企业自身竞争力组成。10 . The digital analysis-based enterprise operation digital management and display system according to claim 5 , wherein the strategic planning is composed of industry analysis, internal resources, strategic planning and the competitiveness of the enterprise itself. 11 .
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Application publication date: 20210126