CN112257029A - Evaluation method for helping enterprise to quickly determine marketing problem - Google Patents
Evaluation method for helping enterprise to quickly determine marketing problem Download PDFInfo
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- CN112257029A CN112257029A CN202011132032.9A CN202011132032A CN112257029A CN 112257029 A CN112257029 A CN 112257029A CN 202011132032 A CN202011132032 A CN 202011132032A CN 112257029 A CN112257029 A CN 112257029A
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- G06F17/18—Complex mathematical operations for evaluating statistical data, e.g. average values, frequency distributions, probability functions, regression analysis
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
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Abstract
The invention discloses an evaluation method for helping an enterprise to quickly determine a market promotion problem, which comprises the following steps: step one, collecting information; step two, statistical drawing; step three, statistical analysis; step four, counting and sorting; step five, comparing and analyzing; in the first step, the exposure related to enterprises and single products in the network market is collected, and meanwhile, the exposure of competitive products of the single products is collected; in the second step, the data volume of the negative information in the exposure of the enterprise is counted to obtain a negative rate, and a chart is drawn; according to the method, the problems of the enterprise in the promotion process are analyzed by utilizing the obtained exposure, the negative rate, the grade demand proportion and the competitive product fight proportion, the problem that the enterprise is promoted in the traditional method that single index is adopted for analysis is changed, and the four data obtained by using the method are utilized for analysis, so that the problems of the enterprise in the promotion process can be comprehensively known and timely adjusted, and the promotion and promotion effect is improved.
Description
Technical Field
The invention relates to the technical field of big data, in particular to an evaluation method for helping an enterprise to quickly determine a market promotion problem.
Background
Enterprises generally refer to corporate or other socioeconomic organizations that provide commodities or services to markets by using various production factors for profit and profit, and perform autonomous operation, self-burden profit and loss, and independent accounting, and that maximize benefits of investors, clients, employees, and social public as missions and exchange products or services for income. The method is a product of social development, grows up due to the development of social division of labor and is a main participant of market economic activities, wherein in the operation process of an enterprise, students need to market and popularize products issued by the enterprise or the enterprise, and in order to know the popularization effect in time, the problems in the popularization process of the market need to be evaluated and adjusted in time.
Disclosure of Invention
The invention aims to provide an evaluation method for helping an enterprise to quickly determine a market promotion problem so as to solve the problems in the background technology.
In order to solve the technical problems, the invention provides the following technical scheme: an assessment method for helping an enterprise to quickly determine a marketing problem comprises the following steps: step one, collecting information; step two, statistical drawing; step three, statistical analysis; step four, counting and sorting; step five, comparing and analyzing;
in the first step, the exposure related to enterprises and single products in the network market is collected, and meanwhile, the exposure of competitive products of the single products is collected;
in the second step, the data volume of the negative information in the exposure of the enterprise is counted to obtain a negative rate, and a chart is drawn;
in the third step, the data volume of the exposure of the enterprise in the requirement information is counted to obtain the category requirement proportion volume for analysis;
in the fourth step, the data volume in enterprises mentioned in the exposure of all competitive products is finally counted and sorted to obtain the competitive ratio of the competitive products;
in the fifth step, the enterprise analyzes the exposure obtained in the first step, the negative rate obtained in the second step, the category demand proportion obtained in the third step and the competitive proportion obtained in the fourth step, and then improves the center of gravity of marketing promotion in the next step.
According to the technical scheme, in the first step, the data is obtained in a purchasing mode.
According to the above technical solution, in the second step, the chart is a sector chart.
Compared with the prior art, the invention has the following beneficial effects: the method utilizes the obtained exposure, the negative rate, the grade demand proportion and the competitive proportion of the competitive products to respectively reflect the cognitive degree of the enterprise in the public, the cognitive degree of the enterprise in potential users, the cognitive degree of the competitive product users and the quality of public praise, utilizes the obtained data to directly reflect the problem of the enterprise in propaganda work, is favorable for the enterprise to improve the marketing center of gravity of the next step, and further better propagates and promotes the enterprise products.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a flow chart of the method of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, the present invention provides a technical solution: an assessment method for helping an enterprise to quickly determine a marketing problem comprises the following steps: step one, collecting information; step two, statistical drawing; step three, statistical analysis; step four, counting and sorting; step five, comparing and analyzing;
in the first step, the exposure of enterprises and single products in the network market is collected, meanwhile, the exposure of competitive products of the single products is collected, and data is obtained in a purchasing mode;
in the second step, counting the data volume of the negative information in the exposure of the enterprise to obtain a negative rate, drawing a chart, wherein the chart is a sector chart;
in the third step, the data volume of the exposure of the enterprise in the requirement information is counted to obtain the category requirement proportion volume for analysis;
in the fourth step, the data volume in enterprises mentioned in the exposure of all competitive products is finally counted and sorted to obtain the competitive ratio of the competitive products;
in the fifth step, the enterprise analyzes the exposure obtained in the first step, the negative rate obtained in the second step, the category demand proportion obtained in the third step and the competitive proportion obtained in the fourth step, and then improves the center of gravity of marketing promotion in the next step.
Based on the above, the method has the advantages that the obtained exposure, negative rate, class demand proportion and competitive product proportion are utilized, the traditional method that single index is adopted for evaluation is changed, the obtained four indexes are utilized for evaluation, the problems occurring in actual popularization are fully reflected, the propaganda and popularization gravity center is adjusted, and the method is favorable for better propaganda and popularization of enterprises.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (3)
1. An assessment method for helping an enterprise to quickly determine a marketing problem comprises the following steps: step one, collecting information; step two, statistical drawing; step three, statistical analysis; step four, counting and sorting; step five, comparing and analyzing; the method is characterized in that:
in the first step, the exposure related to enterprises and single products in the network market is collected, and meanwhile, the exposure of competitive products of the single products is collected;
in the second step, the data volume of the negative information in the exposure of the enterprise is counted to obtain a negative rate, and a chart is drawn;
in the third step, the data volume of the exposure of the enterprise in the requirement information is counted to obtain the category requirement proportion volume for analysis;
in the fourth step, the data volume in enterprises mentioned in the exposure of all competitive products is finally counted and sorted to obtain the competitive ratio of the competitive products;
in the fifth step, the enterprise analyzes the exposure obtained in the first step, the negative rate obtained in the second step, the category demand proportion obtained in the third step and the competitive proportion obtained in the fourth step, and then improves the center of gravity of marketing promotion in the next step.
2. The assessment method for helping enterprises quickly determine marketing problems according to claim 1, wherein the assessment method comprises the following steps: in the first step, the data is obtained by purchasing.
3. The assessment method for helping enterprises quickly determine marketing problems according to claim 1, wherein the assessment method comprises the following steps: in the second step, the chart is a sector chart.
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| CN202011132032.9A CN112257029A (en) | 2020-10-21 | 2020-10-21 | Evaluation method for helping enterprise to quickly determine marketing problem |
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| CN202011132032.9A CN112257029A (en) | 2020-10-21 | 2020-10-21 | Evaluation method for helping enterprise to quickly determine marketing problem |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090248489A1 (en) * | 2008-03-26 | 2009-10-01 | Moncreiff Craig T | System and method of market research business analysis |
| CN108960772A (en) * | 2018-06-27 | 2018-12-07 | 北京窝头网络科技有限公司 | Enterprise's evaluation householder method and system based on deep learning |
| CN109858803A (en) * | 2019-01-28 | 2019-06-07 | 北京优识卓越咨询有限公司 | A kind of architecture analysis method for instructing enterprise's formulation overall situation strategic |
| CN110717666A (en) * | 2019-09-30 | 2020-01-21 | 上海上实龙创智慧能源科技股份有限公司 | Market competitiveness evaluation method for enterprise products |
| CN111429032A (en) * | 2020-04-21 | 2020-07-17 | 田治宇 | Systematic analysis method for guiding enterprise to make global strategy |
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2020
- 2020-10-21 CN CN202011132032.9A patent/CN112257029A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090248489A1 (en) * | 2008-03-26 | 2009-10-01 | Moncreiff Craig T | System and method of market research business analysis |
| CN108960772A (en) * | 2018-06-27 | 2018-12-07 | 北京窝头网络科技有限公司 | Enterprise's evaluation householder method and system based on deep learning |
| CN109858803A (en) * | 2019-01-28 | 2019-06-07 | 北京优识卓越咨询有限公司 | A kind of architecture analysis method for instructing enterprise's formulation overall situation strategic |
| CN110717666A (en) * | 2019-09-30 | 2020-01-21 | 上海上实龙创智慧能源科技股份有限公司 | Market competitiveness evaluation method for enterprise products |
| CN111429032A (en) * | 2020-04-21 | 2020-07-17 | 田治宇 | Systematic analysis method for guiding enterprise to make global strategy |
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Application publication date: 20210122 |