CN112231565A - H5 advertisement information configuration and transmission method and system - Google Patents
H5 advertisement information configuration and transmission method and system Download PDFInfo
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Abstract
The invention discloses a method and a system for configuring and transmitting H5 advertisement information, wherein the method comprises the following steps: presetting macro replacement configuration according to advertiser format data; acquiring user metadata according to an advertisement behavior triggered by a user; saving the user metadata; replacing the designated field in the advertiser format information with user metadata according to preset macro replacement configuration to generate response format data; the method adopts a configured macro replacement scheme, establishes the micro service according to the configured macro replacement scheme, and can directly establish, increase, change or delete macro replacement configuration in the micro service, thereby greatly improving the efficiency of the advertisement service.
Description
Technical Field
The invention relates to the field of Internet, in particular to a method and a system for configuring and transmitting H5 advertisement information.
Background
When a user browses a webpage, an advertisement behavior is generated, the current information of the user is recorded after the advertisement behavior is triggered by the webpage, the user information comprises related information such as the mobile phone type, the equipment number, the screen length and width, the IP address of the user and the like of the user, please refer to fig. 1, the platform or the media needs to send the information to an advertiser in a customized format, manpower resources are wasted for customized development of each advertiser, and the platform or the media can report the information back to the advertiser only by cooperation of a plurality of systems, so that updating iteration with the platform or the media is not facilitated. Please note that
Object of the Invention
One of the objectives of the present invention is to provide a method and a system for configuring and transmitting H5 advertisement information, wherein the method employs a configured macro replacement scheme, establishes a micro service according to the configured macro replacement scheme, and can directly establish, add, change or delete the macro replacement configuration in the micro service, thereby greatly improving the efficiency of the advertisement service.
Another object of the present invention is to provide a method and system for configuring and delivering H5 advertisement information, wherein the method can acquire and store user information when a user triggers an advertisement action, and can automatically convert the user information into format information required by an advertiser directly through an adapter when the advertiser requires the user information, without the need of personalized opening for each advertiser, thereby reducing labor cost.
The invention also aims to provide an H5 advertisement information configuration and transmission method and a system thereof, wherein the method is coordinated and configured on a platform or a media side through a micro service architecture without a plurality of different systems, thereby being beneficial to the iteration of the system.
To achieve at least one of the above-mentioned objects, the present invention further provides an H5 advertisement information configuring and delivering method, the method comprising the steps of:
presetting macro replacement configuration according to advertiser format data;
acquiring user metadata according to an advertisement behavior triggered by a user;
saving the user metadata;
replacing the designated field in the advertiser format information with user metadata according to preset macro replacement configuration to generate response format data;
and uploading the replaced response format data to the advertiser.
According to a preferred embodiment of the present invention, a micro-service architecture is established, and the default macro replacement configuration is constructed through the micro-service architecture.
According to another preferred embodiment of the present invention, an advertiser preset encryption algorithm is targeted, an advertiser encryption request is identified based on advertiser format information, signature data is generated based on the advertiser encryption request, and a specified field in the encryption request is replaced with the signature data according to a preset macro replacement configuration.
In accordance with another preferred embodiment of the present invention, a plurality of fields in the advertiser format data are collected, and MD5 encryption is performed based on the plurality of fields,
according to another preferred embodiment of the present invention, the key in the advertiser format data is identified, after macro replacement of the advertiser format data is completed, the key in the advertiser format data is deleted, the response format data is generated, and the response format data is uploaded to the advertiser.
According to another preferred embodiment of the present invention, the uploading behavior is monitored and saved in a log.
According to another preferred embodiment of the present invention, the method for obtaining user metadata comprises: and obtaining the UA information in the user mobile phone, identifying and obtaining user metadata in the UA information, and replacing the designated field in the advertiser format data with the corresponding user metadata according to the preset macro replacement configuration.
According to another preferred embodiment of the present invention, the user agent information in the user's mobile phone is obtained, the user metadata in the user agent information is identified and obtained, and the specified field in the advertiser format data is replaced with the corresponding user metadata according to the preset macro replacement configuration.
According to another preferred embodiment of the present invention, a user object in a user's handset is obtained, user metadata in the user object is identified, and specified fields in advertiser format data are replaced with corresponding user metadata according to a preset macro replacement configuration.
To achieve at least one of the above objects, the present invention further provides an H5 advertisement information configuration and delivery system, comprising
At least two micro servers; the two micro servers adopt the H5 advertisement information configuration and delivery method.
Drawings
Fig. 1 is a schematic diagram illustrating a conventional advertisement information uploading method;
FIG. 2 is a flow chart of a method for configuring and delivering H5 advertisement information according to the present invention;
FIG. 3 is a schematic diagram of an H5 advertisement information configuration and delivery method according to the present invention;
fig. 4 is a schematic diagram showing an H5 advertisement information configuration and delivery system module according to the present invention.
Detailed Description
The following description is presented to disclose the invention so as to enable any person skilled in the art to practice the invention. The preferred embodiments in the following description are given by way of example only, and other obvious variations will occur to those skilled in the art. The underlying principles of the invention, as defined in the following description, may be applied to other embodiments, variations, modifications, equivalents, and other technical solutions without departing from the spirit and scope of the invention.
It will be understood by those skilled in the art that in the present disclosure, the terms "longitudinal," "lateral," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," and the like are used in an orientation or positional relationship indicated in the drawings for ease of description and simplicity of description, and do not indicate or imply that the referenced devices or components must be in a particular orientation, constructed and operated in a particular orientation, and thus the above terms are not to be construed as limiting the present invention.
It is understood that the terms "a" and "an" should be interpreted as meaning that a number of one element or element is one in one embodiment, while a number of other elements is one in another embodiment, and the terms "a" and "an" should not be interpreted as limiting the number.
Referring to fig. 2-4, the present invention discloses a method and a system for configuring and delivering H5 advertisement information.
The method includes the steps of presetting macro replacement configuration according to advertiser format data, specifically, identifying user metadata needed in the advertiser format data, wherein the user metadata are behavior data of a current user, and the user metadata include but are not limited to a user equipment number and behavior time, for example, user metadata content includes: the behavior order orderId is 01, the behavior time is 0922, the user equipment number imei is 01, the user model is huawei, the user internet ip is 1.1.1.1, the user region city is Beijing, the user currently uses the program app, the Tencent video and the user mobile phone information ua is Mozilla/5.0 +% 28 ios. The metadata is automatically collected and stored in the database after the user triggers the advertisement behavior.
Wherein the advertiser format data may be:
xxxb.comuniqueId＝__macro-mei_&cityPlace＝__macro-city__&ip＝__macro-ip___&alikey＝secret01¯oSign＝alibaba¯oDelKeys＝alikey。
a platform or a medium for advertisement delivery can identify a designated field through a preset macro replacement configuration from the advertiser format data, and replace corresponding metadata by using an adapter, for example, a preset macro replacement configuration identification field __ macro-mei _, where the corresponding replacement field is imei01, that is, complete replacement of device information, and further identify other fields in the advertiser format data, such as __ macro-city __, __ macro-ip ___, and respectively replace corresponding user metadata beijing, 1.1.1.1 with corresponding two fields through a preset macro replacement configuration, so that a part of the advertiser format data:
comemiqueid __ macro-mei circyplace __ macro-city __ & ip __ macro-ip ___ is replaced with format data including partial metadata: comemiqueid is imei01& cityPlace is beijing & ip is 1.1.1.1. It should be noted that, if the advertiser needs to obtain additional user metadata, the advertiser only needs to adjust the configuration and directly identify an additional field for replacement through the adapter. For example, if the advertiser needs the width and length of the user's mobile phone screen, the advertiser format data may have _ macro-screen-width _ and _ macro-screen-height _ fields, and the macro-screen-width _ and _ macro-screen-height _ are set to be macro-screen width and screen height by adjusting the macro replacement configuration; so that the saved width and length of the user mobile phone screen can be replaced into the advertiser format data.
Further, identifying an encrypted field in the advertiser format data for identifying an encrypted request of an advertiser, identifying a field macrobin in the advertiser format data, the field being a client encrypted request field, identifying the encrypted request as a digital signature by a preset configuration, further identifying a field alibaba after the macrobin, namely identifying a digital signature algorithm using the alibaba, and configuring the digital signature algorithm of the alibaba in a system in advance, for example, configuring the digital signature algorithm of the alibaba as "alisign, imei, cityPlace, and alikey" alisign as a field name uploaded to the advertiser, encrypting corresponding contents "imei, cityPlace, alikey" by using the digital signature algorithm configured as "alisign, imei, cityPlace, and MD5, obtaining user metadata imei01, north, and identifying key information in the advertiser: secret01, to encrypt content: the imei01& beijing & secret01 performs MD5 encryption, and finally generates a signature field name and signature data: alisign-xxxMD 5. Replacing the corresponding field macro in the generated signature field name and signature data by using a preset macro replacement configuration: alisign-xxxMD 5.
Identifying a user security secret field, i.e., macroDelKeys ═ aikey in the advertiser format data, indicates deleting the key in the advertiser format data, by which field the key field aikey ═ secret01 in the advertiser format data is deleted.
Further, combining the replaced fields of the user metadata, the digital signature and the like according to preset configuration to generate final response format data, wherein the response format data is as follows: and xxxb, common queid 01 and city place 1.1.1.1 and alias xxxMD5, and uploading the response format data to an advertiser, thereby completing the configuration and transmission of the advertisement information, wherein the data service adopted by the invention is a stateless service, and the pressure of data transmission can be reduced.
In a preferred embodiment of the present invention, referring to fig. 2, the macro replacement method and the data encryption process of the metadata may be performed by using different micro servers, respectively, and implement data circulation and packaging through an API inside a platform or a system, and monitor an uploaded response format, and store an upload result in a database, so that a data transmission failure may be quickly checked, and modification of external advertisement information configuration and delivery may be completed as long as micro service content is modified.
In another preferred embodiment of the present invention, the collection of the user metadata may be identified from the user information UA, or, in the case that a user agent user exists, the collection of the proxy data may be performed by using a data degradation method, so as to obtain the corresponding user metadata. In other words, if the user metadata cannot be obtained from the user information UA, the user metadata existing in the user agent is collected through data degradation. And replacing specified fields in the advertiser format data with corresponding user metadata using a macro replacement configuration.
When the user metadata may exist in the user object, the user metadata in the user object is identified in the process of obtaining the user metadata, and corresponding user metadata is obtained in a macro replacement mode. Such as: user { ua: Mozilla/5.0 +% 28ios, ip:1.1.1.1}, and the strategy of macro replacement is as follows: ua.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section, and/or installed from a removable medium. The computer program, when executed by a Central Processing Unit (CPU), performs the above-described functions defined in the method of the present application. It should be noted that the computer readable medium mentioned above in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
It will be understood by those skilled in the art that the embodiments of the present invention described above and illustrated in the drawings are given by way of example only and not by way of limitation, the objects of the invention having been fully and effectively achieved, the functional and structural principles of the present invention having been shown and described in the embodiments, and that various changes or modifications may be made in the embodiments of the present invention without departing from such principles.
Claims (10)
1. An H5 advertisement information configuration and delivery method, characterized in that, the method comprises the following steps:
presetting macro replacement configuration according to advertiser format data;
acquiring user metadata according to an advertisement behavior triggered by a user;
saving the user metadata;
replacing the designated field in the advertiser format information with user metadata according to preset macro replacement configuration to generate response format data;
and uploading the replaced response format data to the advertiser.
2. The H5 advertisement information configuring and delivering method according to claim 1, wherein a micro service architecture is established, and the preset macro replacement configuration is constructed through the micro service architecture.
3. The H5 advertisement information configuring and delivering method according to claim 1, wherein an encryption algorithm is preset for the advertiser, the advertiser encryption request is identified according to the advertiser format information, the signature data is generated according to the advertiser encryption request, and the specified field in the encryption request is replaced with the signature data according to a preset macro replacement configuration.
4. The H5 advertisement information configuration and delivery method according to claim 3, wherein multiple fields in the advertiser format data are collected and MD5 encryption is performed according to the multiple fields.
5. The H5 advertisement information configuration and transmission method according to claim 3, wherein the key in the advertiser format data is identified, after macro replacement of the advertiser format data is completed, the key in the advertiser format data is deleted, the response format data is generated, and the response format data is uploaded to the advertiser.
6. The H5 advertisement information configuration and delivery method according to claim 1, wherein the uploading behavior is monitored and saved in a log.
7. The H5 advertisement information configuration and delivery method according to claim 1, wherein the method of obtaining user metadata comprises: and obtaining the UA information in the user mobile phone, identifying and obtaining user metadata in the UA information, and replacing the designated field in the advertiser format data with the corresponding user metadata according to the preset macro replacement configuration.
8. The H5 advertisement information configuration and transmission method according to claim 1, wherein the user agent information in the user's handset is obtained, the user metadata in the user agent information is identified and obtained, and the specified field in the advertiser format data is replaced with the corresponding user metadata according to a preset macro replacement configuration.
9. The H5 advertisement information configuration and delivery method according to claim 1, wherein, the user object in the user's handset is obtained, and the user metadata in the user object is identified, and the designated field in the advertiser format data is replaced with the corresponding user metadata according to a preset macro replacement configuration.
10. An H5 advertisement information configuration and delivery system, characterized by comprising
At least two micro servers; the two micro servers adopt an H5 advertisement information configuration and delivery method of any one of claims 1-9.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114282949A (en) * | 2021-12-27 | 2022-04-05 | 广州通达汽车电气股份有限公司 | Method and device |
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| US20100082411A1 (en) * | 2008-09-30 | 2010-04-01 | Yahoo! Inc. | Dynamic advertisement management |
| CN108959430A (en) * | 2018-06-11 | 2018-12-07 | 北京金山安全软件有限公司 | Advertisement promotion data acquisition method, device and equipment |
| CN109564665A (en) * | 2017-03-15 | 2019-04-02 | 华为技术有限公司 | Monitoring of the advertisement method, apparatus and system |
| CN110009404A (en) * | 2019-03-20 | 2019-07-12 | 深圳新度博望科技有限公司 | Advertisement demonstration method, device, computer equipment and storage medium |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20100082411A1 (en) * | 2008-09-30 | 2010-04-01 | Yahoo! Inc. | Dynamic advertisement management |
| CN109564665A (en) * | 2017-03-15 | 2019-04-02 | 华为技术有限公司 | Monitoring of the advertisement method, apparatus and system |
| CN108959430A (en) * | 2018-06-11 | 2018-12-07 | 北京金山安全软件有限公司 | Advertisement promotion data acquisition method, device and equipment |
| CN110009404A (en) * | 2019-03-20 | 2019-07-12 | 深圳新度博望科技有限公司 | Advertisement demonstration method, device, computer equipment and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114282949A (en) * | 2021-12-27 | 2022-04-05 | 广州通达汽车电气股份有限公司 | Method and device |
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