CN112199614A - Intelligent marketing method and system based on programmed expansion - Google Patents
Intelligent marketing method and system based on programmed expansion Download PDFInfo
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Abstract
The invention relates to an intelligent marketing method and system based on programmed expansion, wherein the method comprises the following steps: marketing content and flow design: the marketing content and the process are configured into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes are derived from inputs based on existing background functions and/or fills based on external systems or interfaces; marketing content and flow analysis: analyzing the configured marketing content and the process into tasks executable by the system, and creating timing tasks; marketing content and process execution: and executing the marketing action contained in the marketing content after the timing task is expired. In the marketing content and flow design process, the technical architecture of the nodes is optimized, so that the input can be realized based on the existing background function, the filling can be performed based on an external system or an interface, and the expansibility and the universality of the marketing system are enhanced.
Description
Technical Field
The invention relates to the technical field of enterprise marketing management technical architecture, in particular to an intelligent marketing method and system based on programmed expansion.
Background
The existing enterprise marketing management system has the disadvantages that the technical architecture is relatively backward, the service function is closed, the existing background capability is excessively relied on, the service requirement that a client is separated from the existing architecture cannot be quickly realized, and if the service requirement is realized, a longer secondary development process is needed. Nowadays, the operation requirements of customers are increasing, and development work is increasing beyond the design based on architecture, which can lead to the increase of special contents additionally developed by the whole system. And the external interfaces used by the current customers are more and more, the traditional marketing management system needs to realize the functional communication by independently butting the external interfaces, and in conclusion, the old marketing management system is not beneficial to the generalization of own products.
Therefore, there is a need for an industry to develop a new enterprise marketing management system technology architecture to solve the problems of universality and expandability in a general system.
Disclosure of Invention
Based on this, it is necessary to provide an intelligent marketing method and system based on programmed expansion for the problems of long secondary development process cycle and poor universality.
An intelligent marketing method based on programmed expansion comprises the following steps: marketing content and flow design: the marketing content and the process are configured into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes are derived from inputs based on existing background functions and/or fills based on external systems or interfaces; marketing content and flow analysis: analyzing the configured marketing content and the process into tasks executable by the system, and creating timing tasks; marketing content and process execution: and executing the marketing action contained in the marketing content after the timing task is expired.
Preferably, the marketing content and process design further comprises: the method comprises the following steps that an operator carries out configuration of a marketing task on a function page in a marketing management system; and the operator configures a link by orderly connecting all the nodes, wherein the link represents the whole content of the marketing task.
Preferably, the nodes in the marketing task are nodes judged by conditions and/or nodes executed by actions, the nodes judged by conditions comprise at least one of crowds, user groups, tags, attributes and whether a certain event is triggered, and the nodes executed by the actions are at least one of points, coupons and short messages.
Preferably, the user group node selects the output specification of the specified node as a limited user group, and selects the external crowd information by accessing the external existing crowd information through an external interface or an external system based on the output specification; the coupon nodes come from the coupon interfaces of other platforms.
Preferably, the marketing content and flow analysis further comprises:
identifying whether the nodes in the marketing task are the nodes subjected to programmed expansion;
if yes, automatically adopting an analysis mode supporting extension to analyze the marketing task; the analysis mode supporting the expansion is to split the configured marketing task and analyze the execution time, the execution object and the execution action of the split marketing task;
whether the execution action can be executed or not is verified through the interface, and meanwhile the execution time, the execution object and the execution action of the marketing task are recorded in the timing task, so that the action execution is facilitated.
Preferably, the marketing content and the process execution further include: when the timing task begins to expire, the marketing content and flow executing module searches the information of the users, the judging conditions and the specific action needs to be covered in the corresponding nodes, and executes the corresponding action to the users meeting the judging conditions according to the information of the specific action needs.
Preferably, the corresponding action is to short message the user's mobile phone, credit the user's account, or coupon the user's account.
Preferably, if the nodes in the marketing task are programmatically expanded nodes, the marketing content and the process execution further include: and matching and identifying the external crowd and the background crowd through an One-ID user intelligent identification algorithm, replacing a default general execution mode, and performing action execution through interface request information left in node expansion to realize the expansion of marketing capacity.
The system of the intelligent marketing method based on the programmed expansion comprises the following steps: the system comprises a marketing content and flow design module, a marketing content and flow analysis module and a marketing execution module; the marketing content and flow design module is used for configuring marketing content and flow into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes are derived from inputs based on existing background functions and/or fills based on external systems or interfaces; the marketing content and flow analysis module is used for analyzing the configured marketing content and flow into tasks executable by the system and creating timing tasks; and the marketing content and flow executing module is used for executing marketing actions contained in the marketing content after the timing task is expired.
Preferably, the marketing content and flow analysis module is further configured to identify whether a node in the marketing task is a node subjected to programmed expansion;
if yes, automatically adopting an analysis mode supporting extension to analyze the marketing task; the analysis mode supporting the expansion is to split the configured marketing task and analyze the execution time, the execution object and the execution action of the split marketing task;
whether the execution action can be executed or not is verified through the interface, and meanwhile the execution time, the execution object and the execution action of the marketing task are recorded in the timing task, so that the action execution is facilitated;
and the marketing content and flow execution module is also used for matching and identifying external crowds and background crowds through an One-ID user intelligent identification algorithm if the nodes in the marketing task are the nodes subjected to programmed expansion, replacing a default general execution mode, and performing action execution through interface request information left when the nodes are expanded so as to realize the expansion of marketing capacity.
Compared with the prior art, the invention has the beneficial effects that:
in the process of configuring marketing contents and a flow into a flow chart which is convenient to understand through graphical operation, the technical architecture of the node is optimized, so that the marketing contents and the flow chart can be input based on the existing background function and can be filled based on an external system or an interface, and the expansibility and the universality of a marketing system are enhanced; in the marketing content and flow analysis process, whether the node is a node subjected to programmed expansion or not can be identified, if the node is an expanded node, an analysis mode supporting expansion is automatically adopted, and the universality of the marketing system is enhanced; in the marketing content and flow execution process, after the marketing task is judged to be a programmatically expanded marketing task, external crowds and background crowds are matched and identified through an One-ID user intelligent identification algorithm, then a default general execution mode is replaced, and action execution is performed through interface request information left in node expansion so as to realize expansion of marketing capacity.
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Fig. 1 is a schematic flowchart of an intelligent marketing method based on programmatic expansion according to an embodiment.
Fig. 2 is a schematic structural diagram of an intelligent marketing system based on programmed expansion according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention.
Referring to fig. 1, an intelligent marketing method based on programmatic expansion includes:
s1, marketing content and process design: the marketing content and the process are configured into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes in the marketing task are nodes judged by conditions and/or nodes executed by actions, the nodes judged by the conditions comprise at least one of crowds, user groups, labels, attributes and whether certain events are triggered, and the nodes executed by the actions are at least one of points sending, coupons sending and active short messages sending. The nodes with the condition judgment are used for defining the people who want to carry out marketing, and a marketing task is executed through person enclosing, so that the process completes the closed loop of the marketing task.
The marketing content and the process design specifically comprise: the method comprises the following steps that an operator carries out configuration of a marketing task on a function page in a marketing management system; and the operator configures a link by orderly connecting all the nodes, wherein the link represents the whole content of the marketing task. The marketing management system has a functional page with marketing content and process design, and operators can configure marketing tasks in the functional page.
S2, marketing content and flow analysis: analyzing the configured marketing content and the process into tasks executable by the system, and creating timing tasks; the marketing content and the process analysis specifically comprise:
identifying whether the nodes in the marketing task are the nodes subjected to programmed expansion;
if yes, automatically adopting an analysis mode supporting extension to analyze the marketing task; the analysis mode supporting the expansion is to split the configured marketing task and analyze the execution time, the execution object and the execution action of the split marketing task; for example, in 5 months and 1 day, a person who is a worker or a general staff in all professions is given a content of "happy labor festival! "is used as the information.
Whether the execution action can be executed or not is verified through the interface, and meanwhile the execution time, the execution object and the execution action of the marketing task are recorded in the timing task, so that the action execution is facilitated.
S3, marketing content and flow execution: and executing the marketing action contained in the marketing content after the timing task is expired. The marketing content and the process execution specifically comprise:
when the timing task begins to expire, the marketing content and flow executing module searches the information, such as coupon id, integral number and the like, of the user, the judging condition and the specific action required to be covered in the corresponding node, and executes the corresponding action on the user meeting the judging condition according to the information required by the specific action. The corresponding action is to send short message to the mobile phone of the user, add points to the account of the user or add discount coupons to the account of the user, etc.
If the node in the marketing task is the node subjected to programmed expansion, the marketing content and the process execution further comprise:
and matching and identifying the external crowd and the background crowd through an One-ID user intelligent identification algorithm, replacing a default general execution mode, and performing action execution through interface request information left in node expansion to realize the expansion of marketing capacity.
The programming expansion of the scheme is embodied in the capability of developing and programming the marketing canvas from the node dimension, and can be used for docking the outside with the development amount as less as possible when the business aiming at the enterprise characteristics is adjusted and developed.
After the marketing content and the process are executed, corresponding actions are executed in the digital center station and the business center station respectively, and finally development of a management system is achieved.
Referring to fig. 2, the programmatically extended intelligent marketing system based on the programmatically extended intelligent marketing method includes: the system comprises a marketing content and flow design module, a marketing content and flow analysis module and a marketing execution module;
the marketing content and flow design module is used for configuring marketing content and flow into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes are derived from inputs based on existing background functions and/or fills based on external systems or interfaces;
the marketing content and flow analysis module is used for analyzing the configured marketing content and flow into tasks executable by the system and creating timing tasks;
and the marketing content and flow executing module is used for executing marketing actions contained in the marketing content after the timing task is expired.
The scheme is based on the principle that the intelligent marketing method of programmed expansion realizes expansibility and universality:
in a marketing content and flow design module, a technical architecture of a node (namely an architecture facing the node from a technical layer, including all fields, an input interface and an output interface of the node) is optimized, so that the node can realize input based on the existing background function, and can also be filled based on an external system or an interface, namely in an original marketing system, the whole intelligent marketing system is in a middle flow in the original system, a data source including user group data, coupon data, activity data, label data and the like needs to be docked at the upstream, a user contact system such as WeChat, short message and the like needs to be docked at the downstream, the intelligent marketing system plays a role of a middle bridge, if programmed expansion is used, the external system or the interface can replace the upstream or downstream status in the original system, and only input and output are carried out through a specified standardized interface, it is possible to seamlessly interface our system), for example, when a user group node selects a limited user group, the traditional solution is to select the user group based on the marketing management background, and the programmatic extension scheme of the scheme is to use only the specification of the output of the specified node (in the programmatic extension, the system has a separate input/output interface specification for each node, and if one node is selected for programmatic extension development, the system needs to be developed according to the interface specification). Any implementation method can be provided based on the output specification, for example, external interfaces or external systems are connected, external existing crowd information is accessed, and external crowd information can be selected in the nodes. For another example, in the coupon sending action, the traditional solution is based on the coupon implementation of the marketing management background, that is, only the coupons that have been created in the background can be selected, and the programmatic extension scheme of the solution can allow access to the coupon interfaces of other platforms, such as WeChat, and the coupon information that is created by the customer in the WeChat can be selected in the coupon node.
In the marketing content and flow analysis module, whether the node is a node subjected to programmed expansion or not can be identified, if the node is an expanded node, an analysis mode supporting expansion is automatically adopted, whether the content of the marketing action can be executed or not is verified through an interface, and meanwhile, the information is recorded in a timing task, so that the action execution is facilitated. If the node without the programmed extension is not provided, the node can be analyzed according to default implementation logic, all interface calls are set by the system of the node, and if the node with the programmed extension is provided, the user-defined part of interface calls can be replaced by the default implementation of the system to be analyzed.
And after the marketing execution module judges that the marketing task is a programmatically expanded marketing task, the last marketing execution module firstly carries out matching identification on external crowds and background crowds through an One-ID user intelligent identification algorithm, then replaces a default general execution mode, and carries out action execution through interface request information left in node expansion so as to realize expansion of marketing capacity.
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. An intelligent marketing method based on programmed expansion is characterized by comprising the following steps:
marketing content and flow design: the marketing content and the process are configured into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes are derived from inputs based on existing background functions and/or fills based on external systems or interfaces;
marketing content and flow analysis: analyzing the configured marketing content and the process into tasks executable by the system, and creating timing tasks;
marketing content and process execution: and executing the marketing action contained in the marketing content after the timing task is expired.
2. The intelligent marketing method based on programmed expansion of claim 1, wherein the marketing content and process design further comprises:
the method comprises the following steps that an operator carries out configuration of a marketing task on a function page in a marketing management system;
and the operator configures a link by orderly connecting all the nodes, wherein the link represents the whole content of the marketing task.
3. The intelligent marketing method based on programmed expansion of claim 1, wherein the nodes in the marketing task are nodes subjected to condition judgment and/or nodes subjected to action execution, the nodes subjected to condition judgment comprise at least one of crowds, user groups, labels, attributes and whether certain events are triggered, and the nodes subjected to action execution are at least one of points sending, coupons sending and activity short messages sending.
4. The intelligent marketing method based on programmed expansion of claim 3, wherein the user group node selects a specification for specifying the output of the node as a defined user group, and the external crowd information is selected by accessing the external existing crowd information through an external interface or an external system based on the output specification; the coupon nodes come from the coupon interfaces of other platforms.
5. The intelligent marketing method based on programmed expansion of claim 1, wherein the marketing content and process analysis further comprises:
identifying whether the nodes in the marketing task are the nodes subjected to programmed expansion;
if yes, automatically adopting an analysis mode supporting extension to analyze the marketing task; the analysis mode supporting the expansion is to split the configured marketing task and analyze the execution time, the execution object and the execution action of the split marketing task;
whether the execution action can be executed or not is verified through the interface, and meanwhile the execution time, the execution object and the execution action of the marketing task are recorded in the timing task, so that the action execution is facilitated.
6. The intelligent marketing method based on programmed expansion of claim 5, wherein the marketing content and the process execution further comprise:
when the timing task begins to expire, the marketing content and flow executing module searches the information of the users, the judging conditions and the specific action needs to be covered in the corresponding nodes, and executes the corresponding action to the users meeting the judging conditions according to the information of the specific action needs.
7. The intelligent marketing method based on programmed expansion of claim 6, wherein the corresponding action is to short message the mobile phone of the user, credit the account of the user or coupon the account of the user.
8. The intelligent marketing method based on programmed expansion of claim 5, wherein if the nodes in the marketing task are programmed expanded nodes, the marketing content and the process execution further comprise:
and matching and identifying the external crowd and the background crowd through an One-ID user intelligent identification algorithm, replacing a default general execution mode, and performing action execution through interface request information left in node expansion to realize the expansion of marketing capacity.
9. A system based on the intelligent marketing method based on programmed expansion according to any one of claims 1 to 8, comprising: the system comprises a marketing content and flow design module, a marketing content and flow analysis module and a marketing execution module;
the marketing content and flow design module is used for configuring marketing content and flow into a flow chart which is convenient to understand through graphical operation; the marketing content and the process are used as marketing tasks, and one marketing task comprises a plurality of nodes; the nodes are derived from inputs based on existing background functions and/or fills based on external systems or interfaces;
the marketing content and flow analysis module is used for analyzing the configured marketing content and flow into tasks executable by the system and creating timing tasks;
and the marketing content and flow executing module is used for executing marketing actions contained in the marketing content after the timing task is expired.
10. The system of claim 9, wherein the marketing content and flow analysis module is further configured to identify whether the nodes in the marketing task are programmatically expanded nodes;
if yes, automatically adopting an analysis mode supporting extension to analyze the marketing task; the analysis mode supporting the expansion is to split the configured marketing task and analyze the execution time, the execution object and the execution action of the split marketing task;
whether the execution action can be executed or not is verified through the interface, and meanwhile the execution time, the execution object and the execution action of the marketing task are recorded in the timing task, so that the action execution is facilitated;
and the marketing content and flow execution module is also used for matching and identifying external crowds and background crowds through an One-ID user intelligent identification algorithm if the nodes in the marketing task are the nodes subjected to programmed expansion, replacing a default general execution mode, and performing action execution through interface request information left when the nodes are expanded so as to realize the expansion of marketing capacity.
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| CN113919878A (en) * | 2021-10-16 | 2022-01-11 | 云南白药集团医药电子商务有限公司 | Automatic marketing method and device capable of being configured in full flow |
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