CN112184313A - Power marketing business application system based on client portrait data - Google Patents
Power marketing business application system based on client portrait data Download PDFInfo
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Abstract
The invention discloses a power marketing business application system based on customer portrait data, which comprises: the marketing HANA big data platform is used for acquiring marketing service data and external data; the tag library system is used for carrying out theme analysis according to the marketing business data and external data to obtain client portrait data; and the marketing system is used for integrating the customer portrait data and performing business processing. The invention is easy to use and maintain, and has good user operation interface, humanized management tool and complete help information. Under the guidance and the constraint of the overall technical requirements, the core technology of system design implementation is realized by adopting a component technology, and the comprehensive balance among quality factors such as performance, reliability, usability and the like is considered, so that the smooth realization of the technical target is ensured.
Description
Technical Field
The invention relates to a management system, in particular to a power marketing business application system based on customer portrait data.
Background
Along with the deepening application and the general popularization of the marketing inspection monitoring system, the marketing inspection monitoring system relates to wider business fields, and more system interfaces are provided, while the marketing business management and control system applied to the electric power system of the electric power company needs to improve the satisfaction degree of each business of electricity customers besides the businesses such as electricity charge accounting, meter installation and meter receiving, electricity consumption metering and the like, wherein the abnormal problem can be quickly and accurately positioned, which is necessary for improving the satisfaction degree of the electricity customers.
Disclosure of Invention
The invention aims to provide an electric power marketing business application system based on client portrait data, which is easy to use and maintain, and has a good user operation interface, a humanized management tool and complete help information. Under the guidance and the constraint of the overall technical requirements, the core technology of system design implementation is realized by adopting a component technology, and the comprehensive balance among quality factors such as performance, reliability, usability and the like is considered, so that the smooth realization of the technical target is ensured.
In order to achieve the above purpose, the invention is realized by the following technical scheme:
a customer representation data based power marketing business application system, comprising: and the marketing HANA big data platform is used for acquiring marketing service data and external data. And the label library system is used for developing theme analysis according to the marketing service data and the external data to obtain client portrait data. And the marketing system is used for integrating the customer portrait data and performing business processing.
Preferably, the marketing service data includes customer basic data, meter reading data and electric quantity data.
Preferably, the marketing service data is stored in a marketing service database and is synchronized to the marketing HANA big data platform through a data real-time synchronization tool.
Preferably, the external data is imported to the marketing HANA big data platform in the form of a file or data import.
Preferably, the tag library system performs data mining analysis by using the marketing business data, external data and computing service capacity, and the obtained customer portrait data is integrated with the marketing system in a front-end page integration, interface integration and data sharing integration mode.
Preferably, the topic analysis comprises: the method comprises the following steps of electric charge risk prevention and control analysis, sensitive customer identification and analysis, power supply and utilization safety prevention and control analysis and market expansion analysis.
Preferably, the marketing system includes a display module for displaying customer representation data in a page-integrated manner, the customer representation data including: the system comprises an electronic account book, a new power connection user, a new passing user, a new modification, a new renewal, a charge control user, a three-in-one bill, payment preference, an electric charge overdue risk, an overdue condition, a load condition, a client grade, a credit grade, a scene condition, an electric quantity condition, a power factor, frequent complaint clients, a power failure sensitive client, a default fund condition, default electricity utilization treatment, electricity stealing treatment, an electric charge sensitive client, a group client, a low security client, a single client and multiple clients, a meter reading sensitive user, a temporary electricity utilization condition, a real name condition, a load rate, excess capacity, service demands and important users, and is displayed by a manual label to provide a basis for subsequent business handling.
Displaying demand response related tags in a page integration mode, wherein the demand response related tags comprise: the method comprises the following steps of load condition, effective participation peak clipping condition, average load rate, willingness to participate in demand response, willingness to participate in electricity selling market, hosting cloud monitoring, self-building EMS, suspected EMS, energy storage equipment and controllable air conditioner load.
Displaying a security billboard tag in a page-integrated manner, the security billboard tag comprising: the method comprises the steps of self-operation and maintenance, substitute operation and maintenance, transformer aging, accidents occurring within one year, special position users, overdue preventive tests, upcoming due preventive tests, failure of operation and maintenance personnel to reach the standard, incomplete all-around prevention and all-around prevention, comprehensive evaluation risk level of electricity utilization safety, poor operation and maintenance of customers, easy pollution to enterprises, load switch/circuit breaker aging, metering rheological aging, metering voltage variable aging, protecting rheological aging, protecting voltage variable aging, easy rainfall influence and good labels of self-supply power supplies, and a changed page is configured according to specific service personnel to display electricity utilization safety conditions of a user side to which the service personnel belong.
Preferably, the charge promoting service module is configured to adjust the charge promoting service, and display a charge promoting service tag in a page integration manner through the display module, where the charge promoting service tag includes: the method comprises the following steps of adjusting the calculation days of default money, frequently changing payment channels, frequently changing business, frequently complaining customers, power failure sensitive customers, payment modes, credit levels, customer values and important users, and providing basis for whether follow-up payment promotion is initiated or not.
The default fund exemption service module is used for adjusting the default fund exemption service and displaying a default fund exemption service label in a page integration mode through the display module, wherein the default fund exemption service label comprises: payment preference, industry condition, enterprise condition, overdue condition of electric charge, overdue of electric charge, adjustment of calculation days of default money, frequent change of payment channels, frequent complaints of customers, credit rating, customer value and important users.
The charging service module is used for adjusting the charging service and displaying a charging service label in a page integration manner through the display module, wherein the charging service label comprises: payment preference, frequent complaint customers, credit rating, customer value, important users, default electricity consumption, electricity quantity change, electronic account book and overdue time labels, so as to recommend related services in the process of charging the users.
A power failure service module: the utility model is used for adjusting arrearage power failure service, and pass through display module demonstrates arrearage power failure service label with page integrated mode, arrearage power failure service label includes: the system comprises an industry situation, an enterprise situation, an electric quantity change situation, an electric charge overdue, a default fund calculation day adjustment, a payment channel change frequency, a business change frequency, a frequent complaint client, a power failure sensitive client, a payment mode, a credit level, a client value and an important user.
The power restoration approval service module is used for adjusting the power restoration approval service and displaying a power restoration approval service label in a page integration mode through the display module, wherein the power restoration approval service label comprises:
the method comprises the following steps of industry condition, enterprise condition, electric charge overdue, default fund calculation day adjustment, frequent business change, frequent complaint customers, power failure sensitive customers, credit level, customer value and important users.
Preferably, the number taking module is used for judging whether the number is matched with the face in the face acquisition information base or not through face recognition, if the matching is successful, carrying out voice welcome, calling out the number of the user to which the corresponding personnel in the label base system belong, reading the corresponding client label, and transmitting the corresponding client label back to the number taking machine for displaying and applying.
The invention has at least one of the following advantages:
the invention takes the detailed data of the business system in the marketing HANA large-household-number platform as a main data source and combines various external data; based on a tag library system, four-direction theme analysis of 'electric charge risk prevention and control analysis', 'sensitive client identification and analysis', 'power supply and utilization safety prevention and control analysis' and 'market expansion analysis' is developed, and client portrait tags and contents are enriched; meanwhile, various forms of integration modes are developed, the client portrait data is integrated with marketing services and a marketing system, and various services are promoted to be deeply promoted.
The system is easy to use and maintain, and has a good user operation interface, a humanized management tool and complete help information. Under the guidance and the constraint of the overall technical requirements, the core technology of system design implementation is realized by adopting a component technology, and the comprehensive balance among quality factors such as performance, reliability, usability and the like is considered, so that the smooth realization of the technical target is ensured.
Drawings
FIG. 1 is a schematic diagram of an exemplary power marketing system based on customer portrait data;
FIG. 2 is a schematic diagram illustrating a data transmission process of a power marketing business application system based on customer figure data according to an embodiment of the present invention;
FIG. 3 is a schematic diagram illustrating a data transmission process of a power marketing business application system based on customer figure data according to an embodiment of the present invention;
fig. 4 is a schematic diagram illustrating a client identification process of a power marketing service application system based on client portrait data according to an embodiment of the present invention.
Detailed Description
The following describes an electric power marketing business application system based on customer figure data in further detail with reference to the accompanying drawings and the detailed description. The advantages and features of the present invention will become more apparent from the following description. It is to be noted that the drawings are in a very simplified form and are all used in a non-precise scale for the purpose of facilitating and distinctly aiding in the description of the embodiments of the present invention. To make the objects, features and advantages of the present invention comprehensible, reference is made to the accompanying drawings. It should be understood that the structures, ratios, sizes, and the like shown in the drawings and described in the specification are only used for matching with the disclosure of the specification, so as to be understood and read by those skilled in the art, and are not used to limit the implementation conditions of the present invention, so that the present invention has no technical significance, and any structural modification, ratio relationship change or size adjustment should still fall within the scope of the present invention without affecting the efficacy and the achievable purpose of the present invention.
Referring to fig. 1 to 4, the present embodiment provides a power marketing service application system based on customer portrait data, including: and the marketing HANA big data platform is used for acquiring marketing business data and external data (including cloud platform data). And the label library system is used for developing theme analysis according to the marketing service data and the external data to obtain client portrait data. The label library system comprises a label calculation function, a label management function, a label external sharing and integrated service function, a system management function and a label application function. The label library system is provided with a label library management and control database used for storing the customer portrait data and all subsequent label data.
And the marketing system is used for integrating the customer portrait data and performing business processing. The service processing comprises an electric charge collection service, a business service, a safety monitoring service, a customer service appeal service and a demand response service. The function integration comprises a plurality of function integration modes such as service process integration, service billboard integration, service reminding function integration and the like.
The marketing business data comprises customer basic data, meter reading data and electric quantity data. And the marketing business data is stored in a marketing business database and is synchronized to the marketing HANA big data platform through a data real-time synchronization tool. And the external data is imported to the marketing HANA big data platform in a file or data import mode. The tag library system utilizes the marketing business data, external data and computing service capacity to carry out data mining analysis, and the obtained customer portrait data is integrated with the marketing system in the forms of front-end page integration, interface integration and data sharing integration. The topic analysis comprises: the method comprises the following steps of electric charge risk prevention and control analysis, sensitive customer identification and analysis, power supply and utilization safety prevention and control analysis and market expansion analysis.
The marketing system includes a display module for displaying customer representation data in a page-integrated manner, the customer representation data including: the system comprises an electronic account list user, a new power connection user, a new passing user, a new modification, a new renewal, a charge control user, a three-in-one bill, payment preference, an electric charge overdue risk, an overdue condition, a load condition, a client grade, a credit grade, a scene condition, an electric quantity condition, a power factor, frequent complaint clients, a power failure sensitive client, a default fund condition, default electricity utilization treatment, electricity stealing treatment, an electric charge sensitive client, a group client, a low security client, a single client and multiple clients, a meter reading sensitive user, a temporary electricity utilization condition, a real name condition, a load rate, excess capacity, service demands and important users, is displayed by a manual label, and is displayed for a salesman to visually feel through the label so as to provide basis for subsequent business handling. Specifically, in this embodiment, the customer figure data further includes a demand response related tag, a security billboard tag, a charge urging service tag, a default fund exemption service tag, a charging service tag, an owing power failure service tag, and a power restoration approval service tag.
Displaying demand response related tags in a page integration mode, wherein the demand response related tags comprise: the method comprises the following steps of load condition, effective participation peak clipping condition, average load rate, willingness to participate in demand response, willingness to participate in electricity selling market, hosting cloud monitoring, self-building EMS, suspected EMS, energy storage equipment and controllable air conditioner load.
Displaying a security billboard tag in a page-integrated manner, the security billboard tag comprising: the method comprises the steps of self-operation and maintenance, substitute operation and maintenance, transformer aging, accidents occurring within one year, special position users, overdue preventive tests, upcoming due preventive tests, failure of operation and maintenance personnel to reach the standard, incomplete all-around prevention and all-around prevention, comprehensive evaluation risk level of electricity utilization safety, poor operation and maintenance of customers, easy pollution to enterprises, load switch/circuit breaker aging, metering rheological aging, metering voltage variable aging, protecting rheological aging, protecting voltage variable aging, easy rainfall influence and good labels of self-supply power supplies, and a changed page is configured according to specific service personnel to display electricity utilization safety conditions of a user side to which the service personnel belong.
Urging the business module of fee for urging the business to adjust, the page that relates including urging the fee plan, urging the fee record, and pass through display module demonstrates with the integrated mode of page and urges the fee business label, urge the fee business label to include: the method comprises the following steps of adjusting the calculation days of default money, frequently changing payment channels, frequently changing business, frequently complaining customers, power failure sensitive customers, payment modes, credit levels, customer values and important users according to industry conditions, enterprise conditions, electric quantity change conditions, electric charge overdue, default money, attributes of the users, and visually analyzing the attributes of the users in the form of tags to provide a basis for whether follow-up payment promotion is initiated or not.
And newly adding a label on a 'arrearage query new' page in the marketing system for displaying. A label charge urging page is newly added in the marketing system, a user list with specific label users and arrearage is inquired, so that a meter reader can check and receive according to a meter reading section and the functions of urging charge by a short message, printing a checking order and printing a power failure order are realized.
The default fund exemption business module is used for adjusting the default fund exemption business, and passes through the display module shows the default fund exemption business label with page integrated mode, including default fund exemption application page, default fund exemption approval page, default fund exemption filing page, the default fund exemption business label includes: payment preference, industry condition, enterprise condition, overdue condition of electric charge, overdue of electric charge, adjustment of calculation days of default money, frequent change of payment channels, frequent complaints of customers, credit rating, customer value and important users.
The charging service module is used for adjusting the charging service and displaying a charging service label in a page integration manner through the display module, wherein the charging service label comprises: payment preference, frequent complaint customers, credit rating, customer value, important users, default electricity consumption, electricity quantity change, electronic account book and overdue time labels, so as to recommend related services in the process of charging the users.
A power failure service module: the utility model is used for adjusting arrearage power failure service, and pass through display module demonstrates arrearage power failure service label with page integrated mode, including power failure notice book printing link, arrearage power failure plan application link, arrearage power failure plan examination and approval link, power failure plan dispatcher link, arrearage power failure service label includes: the system comprises an industry situation, an enterprise situation, an electric quantity change situation, an electric charge overdue, a default fund calculation day adjustment, a payment channel change frequency, a business change frequency, a frequent complaint client, a power failure sensitive client, a payment mode, a credit level, a client value and an important user, wherein a label provides an auxiliary function.
The power restoration approval service module is used for adjusting the power restoration approval service and displaying a power restoration approval service label in a page integration mode through the display module, wherein the power restoration approval service label comprises:
the system comprises an industry situation, an enterprise situation, an electric charge overdue situation, a default fund calculation day adjustment, frequent business change, frequent complaint customers, power failure sensitive customers, credit level, customer value and important users, and a label provides an auxiliary function.
The business system further comprises: at the business handling page of the marketing business system, a newly added label page is integrated to prompt, and the method relates to the flow: resident increase-volume, rename, cross family, relate to the label and include: the system comprises a payment preference, frequent complaint customers, credit rating, customer value, important users, default electricity consumption, electricity quantity change, electronic account accounts, newly-connected users, power factors, temporary electricity consumption conditions, payment preference, industry conditions, enterprise conditions, electricity charge overdue conditions and the like, and is used for a salesman to identify customers and provide targeted services.
The method modifies the flow of 'high-voltage new installation, capacity increase', 'district new installation' and 'electric vehicle new installation' of the marketing system, and adds new energy label prompt when a metering scheme is formulated. And (4) prompting a high-voltage safety related label by pause and temporary volume reduction.
Still include the power consumption inspection module, the power consumption inspection module is used for at "special examination management", "default power consumption, steal electric management", "periodic inspection management" (remind when printing the document) menu newly-increased label interface integration, and user's business personnel launch the judgement foundation of relevant flow, relate to the label and include: frequently complaining customers, credit rating, customer value, important users, default electricity consumption, electricity quantity change and electricity consumption safety comprehensive evaluation risk.
The application client label develops related advanced applications for the client, provides accurate application for urging fees for workers on business and provides value-added service for the client; the label display application is developed in a business hall, and when a customer takes a number through an identity card or by brushing the face, the relevant label is displayed for the customer through a number taking machine, and relevant service is provided for the customer.
The marketing system is also used for actively pushing the high-risk users with the electricity charges: the marketing system extracts the tag list of the high-risk users with the electric charges, a menu is newly added in the system, the detailed list of the high-risk users with the electric charges can be inquired, and the users with the electric charges can be reminded to pay attention to the high-risk users with the electric charges when the person responsible for the electric charges logs in the marketing system through the message management module of the marketing system.
The marketing system is also used for carrying out differential short message notification: the marketing system extracts the tag list of the high-risk users with the electricity charges, a menu is newly added in the marketing system, the detail of the high-risk users with the electricity charges can be inquired, and after the person responsible for urging the charges confirms that the tag list is correct, the short message can be clicked to send the short message to carry out targeted short message urging.
The marketing system is also used for carrying out refined manual fee urging: the marketing system extracts the tag list of the users with high risk of the electric charge, adds a menu in the marketing system, can inquire the electric charge risk and the details of the overdue users, and provides the charge-urging responsible persons to check and initiate a corresponding charge-urging strategy.
As shown in fig. 4, the business system includes a number taking module, which is used to determine whether to match with the face in the face acquisition information base through face recognition, and if the matching is successful, to perform voice greeting, and call out the number of the corresponding person in the tag base system, read the corresponding client tag, and transmit the corresponding client tag back to the number taking machine for display and application.
By adopting the advanced face recognition technology in the industry, an AI algorithm engine is introduced into a business hall number taking device, the face is automatically grabbed from a camera, the face is rapidly compared with the collected and registered photos in the face recognition micro-service, the result is fed back after matching, the registered user identity is obtained according to the face, and the user portrait information of the user is obtained from a tag library system, so that the working personnel can provide user intelligent and targeted services.
The face authentication service provides the functions of face collection and registration of a client, when the user firstly takes a number through a number taking machine in a business hall, the number taking machine automatically identifies face information of the user, judges whether the identity information of the user is collected or not, prompts the user to brush an identity card if the identity information of the user is not collected, collects the identity card number and the face information of the user and matches the electric power house number of the user, carries out collection and recording work of a whole set of information, stores the collected information to the local, and completes face collection and registration.
The face collection terminal detects and identifies a face in real time, a user image is captured, the face analysis engine identifies and matches the user image with the local information base, the comparison result is transmitted to the application end in real time, user information extraction is completed, and a user who succeeds in comparison can directly brush the face to take a number.
After the user successfully swipes the face to take the number, when related services are handled on the counter (only the user himself is limited), the user can directly handle the corresponding services without providing an identity document, and the customer service experience is further improved.
By using the customer labels and the customer information of the marketing system, when a user takes a number through an identity card or by brushing the face, the number taking machine identifies sensitive customers, complaint-prone customers, VIP customers and other types of customers, and automatically configures a finance counter or a VIP negotiation room for the customers to provide services for the customers.
The number taking module is also used for scanning the user identity card, obtaining the identity card number by the number taking machine, transmitting the identity card number to the marketing system, matching the corresponding number of the user to which the identity card number belongs by the marketing system, reading the corresponding client label, and transmitting the corresponding client label back to the number taking machine for displaying and applying.
In this embodiment, the power marketing business application system is divided into an application layer, a service layer and a data layer.
And (3) a data layer: the summarization of raw data should be achieved by the marketing big data platform (HANA). Customer taggant management data is stored in a taggant library administration database and supports access to data files (Txt/Csv/Log).
And (3) a service layer: the method comprises operation service, storage service and data sharing service. The operation service mainly supports related functions such as data analysis and calculation, namely comprises an algorithm library, an HANA budget service, a memory calculation and an analysis language. The storage service realizes the unified management of the cache data and the data. The data sharing service is controlled in a right mode such as a data domain and provides a sharing data service for business systems such as marketing and the like in a data sharing mode.
An application layer: the method comprises the steps of label library related management service and external integration related application; the marketing system is integrated with related service applications through a front-end framework, a timing scheduling framework, a data access protocol, a reverse proxy server, an authority control framework, a container framework and a persistent layer framework, wherein the related applications are integrated with the marketing system externally mainly in the forms of front-end page integration, interface integration and the like.
Service-oriented architecture (SOA) is a component model that divides the different functions of an application into services, which are linked by well-defined interfaces and contracts between them. The interface is defined in a neutral way, and the characteristic of the neutral interface definition is called loose coupling between services, which is independent of a hardware platform, an operating system and a programming language for realizing the services, so that various services built in the system can interact in a uniform and universal way.
In an SOA-based architecture, the functions of a specific application are built by a combination of service components that are loosely coupled and have a uniform interface definition. The specification, protocol, format and basic principle and definition of the WebService are consistent, so that the service-oriented design can adopt WebService technology and specification (such as UDDI/WSDL/SOAP/XML, etc.) to implement the application interface of the SOA architecture, and the service-oriented design can adopt technologies including JMS, MQ, etc. Since the definition of the service is described separately from the implementation, i.e. loosely coupled, the inherent implementation of the service can be easily replaced without any impact on the existing system, and thus the flexibility of the IT architecture can be well guaranteed.
The application system adopting the multilayer architecture adopts a component technology to separate interface control, service logic and data mapping, realizes loose coupling in the system and flexibly and quickly responds to the requirements of service change on the system. The system hierarchy is generally divided into a client layer, an access presentation layer, a business logic layer, a data layer (including a data mapping layer and data sources), and an infrastructure platform. In the embodiment, the detailed data of the business system in the marketing HANA large-household-number platform is taken as a main data source, and various external data are combined at the same time; based on a tag library system, four-direction theme analysis of 'electric charge risk prevention and control analysis', 'sensitive client identification and analysis', 'power supply and utilization safety prevention and control analysis' and 'market expansion analysis' is developed, and client portrait tags and contents are enriched; meanwhile, various forms of integration modes are developed, the client portrait data is integrated with marketing services and a marketing system, and various services are promoted to be deeply promoted.
The system is easy to use and maintain, and has a good user operation interface, a humanized management tool and complete help information. Under the guidance and the constraint of the overall technical requirements, the core technology of system design implementation is realized by adopting a component technology, and the comprehensive balance among quality factors such as performance, reliability, usability and the like is considered, so that the smooth realization of the technical target is ensured.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
It should be noted that the apparatuses and methods disclosed in the embodiments herein can be implemented in other ways. The apparatus embodiments described above are merely illustrative, and for example, the flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments herein. In this regard, each block in the flowchart or block diagrams may represent a module, a program, or a portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In addition, the functional modules in the embodiments herein may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
While the present invention has been described in detail with reference to the preferred embodiments, it should be understood that the above description should not be taken as limiting the invention. Various modifications and alterations to this invention will become apparent to those skilled in the art upon reading the foregoing description. Accordingly, the scope of the invention should be determined from the following claims.
Claims (9)
1. A system for electricity marketing business application based on customer figure data, comprising:
the marketing HANA big data platform is used for acquiring marketing service data and external data;
the tag library system is used for carrying out theme analysis according to the marketing business data and external data to obtain client portrait data;
and the marketing system is used for integrating the customer portrait data and performing business processing.
2. The customer representation data-based electricity marketing business application system of claim 1, wherein the marketing business data comprises customer base data, meter reading data, and electricity quantity data.
3. The customer representation data based electricity marketing services application system of claim 2,
and the marketing business data is stored in a marketing business database and is synchronized to the marketing HANA big data platform through a data real-time synchronization tool.
4. The customer representation data based electricity marketing services application system of claim 3,
and the external data is imported to the marketing HANA big data platform in a file or data import mode.
5. The customer representation data based electricity marketing services application system of claim 4,
the tag library system utilizes the marketing business data, external data and computing service capacity to carry out data mining analysis, and the obtained customer portrait data is integrated with the marketing system in the forms of front-end page integration, interface integration and data sharing integration.
6. The customer representation data-based electricity marketing services application system of claim 5, wherein the topical analysis comprises: the method comprises the following steps of electric charge risk prevention and control analysis, sensitive customer identification and analysis, power supply and utilization safety prevention and control analysis and market expansion analysis.
7. The customer representation data based electricity marketing services application of claim 6, wherein the marketing system includes a display module for displaying customer representation data in a page-integrated manner, the customer representation data comprising: the system comprises an electronic account book, a new power connection user, a new change, a new renewal, a charge control user, a three-in-one bill, payment preference, overdue risk of electric charge, overdue condition, load condition, customer grade, credit grade, scene condition, electric quantity condition, power factor, frequent complaint customers, power failure sensitive customers, default fund condition, default electricity utilization treatment, electricity stealing treatment, electric charge sensitive customers, group customers, low security customers, one-family and multiple-population, meter reading sensitive users, temporary electricity utilization condition, real name condition, load rate, excess capacity, service demand and important users, and is displayed by a manual label to provide basis for subsequent business handling;
displaying demand response related tags in a page integration mode, wherein the demand response related tags comprise: load condition, effective participation peak clipping condition, average load rate, whether to be willing to participate in demand response, whether to be willing to participate in electricity selling market, hosting cloud monitoring, self-building EMS, suspected EMS, energy storage equipment and controllable air conditioner load;
displaying a security billboard tag in a page-integrated manner, the security billboard tag comprising: the method comprises the steps of self-operation and maintenance, substitute operation and maintenance, transformer aging, accidents occurring within one year, special position users, overdue preventive tests, upcoming due preventive tests, failure of operation and maintenance personnel to reach the standard, incomplete all-around prevention and all-around prevention, comprehensive evaluation risk level of electricity utilization safety, poor operation and maintenance of customers, easy pollution to enterprises, load switch/circuit breaker aging, metering rheological aging, metering voltage variable aging, protecting rheological aging, protecting voltage variable aging, easy rainfall influence and good labels of self-supply power supplies, and a changed page is configured according to specific service personnel to display electricity utilization safety conditions of a user side to which the service personnel belong.
8. The customer representation data based electricity marketing services application system of claim 7,
the charge urging business module is used for adjusting the charge urging business and displaying a charge urging business label in a page integration mode through the display module, wherein the charge urging business label comprises: the method comprises the following steps of adjusting the calculation days of default money, frequently changing payment channels, frequently changing business, frequently complaining customers, power failure sensitive customers, payment modes, credit levels, customer values and important users according to industry conditions, enterprise conditions, electric quantity change conditions, electric charge overdue conditions, default money, payment day adjustment, payment channel change frequency, business change frequency, frequently complaining customers, power failure sensitive customers, payment modes, credit levels, customer values and important users, so as to provide a;
the default fund exemption service module is used for adjusting the default fund exemption service and displaying a default fund exemption service label in a page integration mode through the display module, wherein the default fund exemption service label comprises: payment preference, industry condition, enterprise condition, overdue condition of electric charge, overdue of electric charge, adjustment of calculation days of default money, frequent change of payment channels, frequent complaints of customers, credit rating, customer value and important users;
the charging service module is used for adjusting the charging service and displaying a charging service label in a page integration manner through the display module, wherein the charging service label comprises: payment preference, frequent complaint customers, credit rating, customer value, important users, default electricity consumption, electric quantity change, electronic account book and overdue time labels, so as to carry out related service recommendation in the process of charging the users;
a power failure service module: the utility model is used for adjusting arrearage power failure service, and pass through display module demonstrates arrearage power failure service label with page integrated mode, arrearage power failure service label includes:
the method comprises the following steps of adjusting the calculation days of default money, frequently changing payment channels, frequently changing business, frequently complaining customers, power failure sensitive customers, payment modes, credit levels, customer values and important users according to industry conditions, enterprise conditions, electric quantity change conditions, electric charge overdue conditions, default fund calculation days;
the power restoration approval service module is used for adjusting the power restoration approval service and displaying a power restoration approval service label in a page integration mode through the display module, wherein the power restoration approval service label comprises:
the method comprises the following steps of industry condition, enterprise condition, electric charge overdue, default fund calculation day adjustment, frequent business change, frequent complaint customers, power failure sensitive customers, credit level, customer value and important users.
9. The customer representation data based electricity marketing services application system of claim 8, wherein the number fetch module,
and the voice greeting system is used for judging whether the voice greeting system is matched with the face in the face acquisition information base or not through face identification, and if the matching is successful, calling out the number of the corresponding person in the label base system, reading the corresponding client label, and transmitting the corresponding client label back to the number taking machine for displaying and applying.
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