CN112163891A - Safe delivery method, device and equipment of internet advertisement - Google Patents
Safe delivery method, device and equipment of internet advertisement Download PDFInfo
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- CN112163891A CN112163891A CN202011098464.2A CN202011098464A CN112163891A CN 112163891 A CN112163891 A CN 112163891A CN 202011098464 A CN202011098464 A CN 202011098464A CN 112163891 A CN112163891 A CN 112163891A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/60—Protecting data
- G06F21/602—Providing cryptographic facilities or services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/60—Protecting data
- G06F21/64—Protecting data integrity, e.g. using checksums, certificates or signatures
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention relates to a safe delivery method, a device and equipment of Internet advertisements, which are characterized in that after the delivered advertisements are obtained, delivery equipment corresponding to the delivered advertisements is determined, wherein decryption keys are pre-configured on the delivery equipment, the delivered advertisements are encrypted by using encryption keys matched with the decryption keys in the delivery equipment, and the encrypted delivered advertisements are sent to the delivery equipment, so that the delivery equipment plays the delivered advertisements after decryption successfully by using the decryption keys, the encryption of advertisement data is realized, the advertisement data is effectively prevented from being tampered, and the safety of the advertisement data is ensured.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a safe putting method, a safe putting device and safe putting equipment for internet advertisements.
Background
With the rapid development of internet technology, internet media has become an important channel for enterprises to put advertisements with the advantages of wide audience, high propagation efficiency and the like, and smart devices such as smart phones, tablet computers, internet televisions and the like are popular among enterprises as smart electrical devices frequently used in daily life of people and become important target devices for advertisement putting.
When the advertisement platform puts internet advertisements, strict examination and verification are needed to ensure that the content of the advertisements meets the requirements of relevant departments, and the advertisements can be played smoothly. At present, advertisement data is mostly processed by using an MD5 encryption method, and the security of the advertisement data cannot be ensured by using a single encryption mode, so that the security of the advertisement data is low.
Disclosure of Invention
In view of the above, the present invention provides a method, an apparatus, and a device for secure delivery of internet advertisements to overcome the problem of low security of current advertisement data.
In order to achieve the purpose, the invention adopts the following technical scheme:
a safe delivery method of Internet advertisements comprises the following steps:
after the delivered advertisements are obtained, determining delivery equipment corresponding to the delivered advertisements; the releasing equipment is configured with a decryption key in advance;
encrypting the delivered advertisement by using an encryption key matched with the decryption key;
and sending the encrypted delivered advertisement to the delivery device so that the delivery device plays the delivered advertisement after successfully decrypting by using the decryption key.
Further, the method for securely delivering the internet advertisement further includes:
acquiring all throwing devices in a preset throwing range;
and configuring the decryption keys for all the releasing devices according to the types of all the releasing devices.
Further, the method for securely delivering the internet advertisement further includes:
updating the decryption key and the encryption key according to a preset rule; alternatively, the decryption key and the encryption key are randomly updated.
Further, the method for securely delivering the internet advertisement further includes:
and if receiving decryption failure feedback information from the launching equipment, sending the encrypted launched advertisement to the launching equipment again, and outputting an abnormal prompt.
Further, according to the secure delivery method of the internet advertisement, the delivered advertisement at least includes one of a picture, a text, an audio frequency or a video frequency.
The invention also provides a safe putting device of the internet advertisement, which comprises: the device comprises an acquisition module, an encryption module and a sending module;
the acquisition module is used for determining the delivery equipment corresponding to the delivered advertisements after the delivered advertisements are acquired; the releasing equipment is configured with a decryption key in advance;
the encryption module is used for encrypting the delivered advertisement by using an encryption key matched with the decryption key;
and the sending module is used for sending the encrypted delivered advertisement to the delivery device so that the delivery device plays the delivered advertisement after decryption by using the decryption key is successful.
Furthermore, the safe internet advertisement putting device further comprises a configuration module;
the acquisition module is also used for acquiring all throwing devices in a preset throwing range;
and the configuration module is used for configuring the decryption keys for all the releasing devices according to the types of all the releasing devices.
Furthermore, the safe internet advertisement putting device further comprises an updating module;
the updating module is used for updating the decryption key and the encryption key according to a preset rule; alternatively, the decryption key and the encryption key are randomly updated.
Furthermore, the safe internet advertisement putting device further comprises a receiving module;
and the receiving module is used for sending the encrypted advertisement to the launching equipment again and outputting an abnormal prompt if receiving the decryption failure feedback information from the launching equipment.
The invention also provides a safe delivery device of the internet advertisement, which comprises a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing the program, and the program is at least used for executing the safe delivery method of the internet advertisement.
According to the safe delivery method, device and equipment for the internet advertisement, the delivery equipment corresponding to the delivered advertisement is determined after the delivered advertisement is obtained, wherein the delivery equipment is configured with the decryption key in advance, the delivered advertisement is encrypted by using the encryption key matched with the decryption key in the delivery equipment, and the encrypted delivered advertisement is sent to the delivery equipment, so that the delivered advertisement is played after the delivery equipment successfully decrypts the delivered advertisement by using the decryption key, the encryption of advertisement data is realized, the advertisement data is effectively prevented from being tampered, and the safety of the advertisement data is ensured.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart provided by an embodiment of the method for secure delivery of Internet advertisements of the present invention;
fig. 2 is a schematic structural diagram provided by an embodiment of the secure internet advertisement delivery apparatus of the present invention;
fig. 3 is a schematic structural diagram provided by an embodiment of the secure internet advertisement delivery apparatus of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
Fig. 1 is a flowchart provided by an embodiment of the secure internet advertisement delivery method of the present invention. Referring to fig. 1, the present embodiment may include the following steps:
s101, after the delivered advertisements are obtained, the delivery equipment corresponding to the delivered advertisements is determined.
In this embodiment, after the advertisement delivered by the advertiser is obtained, the corresponding delivery device may be determined according to the delivered advertisement. The advertisement delivery at least includes a picture advertisement, a text advertisement, an audio advertisement or a video advertisement, and the like, which is not limited in this embodiment.
Specifically, the advertisement audience may be determined according to the advertisement subject to which the advertisement is placed. For example, if the subject of the advertisement is a beauty product, the female consumer can be used as the main advertisement audience; if the subject of the advertisement is an electronic product, consumers with the age of 20-40 years can be used as the main advertisement audience. It should be noted that, the selection of the delivery device and the advertisement audience is a very mature prior art, and the current advertisement audience selection technology is adopted here, which is not described in detail in this embodiment.
In this embodiment, a decryption key has been configured for the delivery device in advance.
S102, the delivered advertisement is encrypted by using the encryption key matched with the decryption key.
After the delivery device is determined, it means that the decryption key of the delivery device is also determined. The delivered advertisement may be encrypted using an encryption key that matches the decryption key based on the decryption key matching to the corresponding encryption key.
The encryption method that can be used may include hash function encryption, DES encryption, triple-DES encryption, and the like, and multiple encryption may also be performed in multiple encryption manners, which is not limited in this embodiment.
By carrying out encryption processing on the delivered advertisements, the delivered advertisements can be effectively prevented from being intercepted and falsified, the encryption of advertisement data is realized, the advertisement data is effectively prevented from being falsified, and the safety of the advertisement data is ensured.
S103, sending the encrypted delivered advertisement to the delivery device.
The encrypted delivered advertisements may be sent to the delivery device. And after receiving the encrypted delivered advertisements, the delivery device uses the pre-stored decryption key to decrypt, if decryption is successful, the delivered advertisements can be obtained, and the delivered advertisements can be played after being triggered. The triggering condition may include that a user opens the play terminal, opens a certain application in the play terminal, opens a certain video in the play terminal, plays the video to a preset time node, the play terminal enters a sleep mode, and closes the play terminal, and the embodiment is not limited.
If the decryption fails, the delivered advertisements are possibly tampered, or the advertisement delivery platform is attacked, the delivered advertisements are stopped playing, and a message of decryption failure can be fed back.
According to the safe delivery method of the internet advertisement, after the delivered advertisement is obtained, the delivery device corresponding to the delivered advertisement is determined, wherein the delivery device is configured with the decryption key in advance, the delivered advertisement is encrypted by using the encryption key matched with the decryption key in the delivery device, and the encrypted delivered advertisement is sent to the delivery device, so that the delivered advertisement is played after the delivery device successfully decrypts the delivered advertisement by using the decryption key, the encryption of advertisement data is realized, the advertisement data is effectively prevented from being tampered, and the safety of the advertisement data is ensured.
Further, the secure delivery method of internet advertisements in this embodiment, based on the above embodiment, may further include the following steps:
the method comprises the following steps: acquiring all throwing devices in a preset throwing range;
step two: and configuring the decryption keys for all the releasing devices according to the types of all the releasing devices.
Specifically, all the distribution devices within the preset distribution range may be obtained, and in a specific embodiment, the distribution devices are internet televisions. Therefore, the embodiment can acquire identification information such as physical addresses, models and unique identification codes of the internet televisions within the preset launching range. Each internet television can be configured with different decryption keys, namely each internet television identification information corresponds to one decryption key. In order to reduce workload and improve data processing efficiency, the same decryption key can be configured for the same type of internet televisions, that is, the same decryption key is configured for the same type of internet televisions.
For example, three types of internet televisions, a type A, a type B and a type C, are released, and each type comprises a plurality of internet televisions. All internet televisions of model a may be configured with the same decryption key a, all internet televisions of model B may be configured with the same decryption key B, and all internet televisions of model C may be configured with the same decryption key C.
Further, the secure delivery method of internet advertisements in this embodiment, based on the above embodiment, may further include the following steps:
updating the decryption key and the encryption key according to a preset rule; alternatively, the decryption key and the encryption key are randomly updated.
Specifically, in order to avoid the illegal person to steal the decryption key and the encryption key, the decryption key and the encryption key may be changed according to a preset rule. The preset rule may include a random change, that is, a random change of the decryption key and the encryption key, or may be a periodic change according to a certain rule, that is, a periodic change of the decryption key and the encryption key according to a certain rule, which is not described in detail in this embodiment.
Further, the secure delivery method of internet advertisements in this embodiment, based on the above embodiment, may further include the following steps:
and if receiving decryption failure feedback information from the launching equipment, sending the encrypted launched advertisement to the launching equipment again, and outputting an abnormal prompt.
Specifically, if the decryption fails, it indicates that the delivered advertisement may be intercepted or tampered, the delivered advertisement may not be played any more, and a message of the decryption failure may be fed back. In this embodiment, if the decryption failure feedback information from the delivery device is received, the encrypted delivery advertisement may be sent to the delivery device again to deliver the advertisement again, so as to avoid affecting the advertisement delivery efficiency. Meanwhile, abnormal prompts can be output to inform workers that the advertisement putting platform is possibly under attack or has generated a bug, so that the workers are reminded of taking maintenance measures as soon as possible, and the advertisement putting accidents are avoided or other larger losses are avoided.
The invention also provides a safe delivery device of the internet advertisement, which is used for realizing the embodiment of the method. Fig. 2 is a schematic structural diagram provided by an embodiment of the secure internet advertisement delivery apparatus of the present invention. As shown in fig. 2, the secure delivery apparatus for internet advertisement of the present embodiment includes an obtaining module 11, an encrypting module 12 and a sending module 13;
the obtaining module 11 is configured to determine a delivery device corresponding to a delivered advertisement after obtaining the delivered advertisement; the releasing equipment is configured with a decryption key in advance;
the encryption module 12 is configured to encrypt the delivered advertisement by using an encryption key matched with the decryption key;
the sending module 13 is configured to send the encrypted delivered advertisement to the delivery device, so that the delivery device plays the delivered advertisement after decryption using the decryption key is successful.
The internet advertisement secure delivery device of this embodiment, after obtaining the delivered advertisement, the obtaining module 11 determines the delivery device corresponding to the delivered advertisement, wherein, the delivery device is configured with a decryption key in advance, the encryption module 12 uses the encryption key matched with the decryption key in the delivery device to encrypt the delivered advertisement, the sending module 13 sends the encrypted delivered advertisement to the delivery device, so that the delivery device plays the delivered advertisement after decryption succeeds using the decryption key, thereby realizing encryption of advertisement data, effectively avoiding the advertisement data from being tampered with, and ensuring the security of the advertisement data.
Further, the device for safely delivering internet advertisements of the embodiment further comprises a configuration module;
the obtaining module 11 is further configured to obtain all the delivering devices within a preset delivering range;
and the configuration module is used for configuring the decryption keys for all the releasing devices according to the types of all the releasing devices.
Further, the device for safely delivering internet advertisements of the embodiment further comprises an updating module;
the updating module is used for updating the decryption key and the encryption key according to a preset rule; alternatively, the decryption key and the encryption key are randomly updated.
Further, the device for safely delivering internet advertisements of the embodiment further comprises a receiving module;
and the receiving module is used for sending the encrypted advertisement to the launching equipment again and outputting an abnormal prompt if receiving the decryption failure feedback information from the launching equipment.
The safe delivery device of the internet advertisement of the embodiment realizes the encryption of the advertisement data, effectively avoids the tampering of the advertisement data and ensures the safety of the advertisement data.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
The invention also provides safe delivery equipment of the internet advertisement, which is used for realizing the embodiment of the method. Fig. 3 is a schematic structural diagram provided by an embodiment of the secure internet advertisement delivery apparatus of the present invention. As shown in fig. 3, the secure internet advertisement delivery apparatus of the present embodiment includes a processor 21 and a memory 22, and the processor 21 is connected to the memory 22. Wherein, the processor 21 is used for calling and executing the program stored in the memory 22; the memory 22 is used for storing the program at least for executing the secure delivery method of the internet advertisement in the above embodiment.
According to the safe delivery method and device for the internet advertisement, after the delivered advertisement is obtained, the delivery device corresponding to the delivered advertisement is determined, wherein the delivery device is configured with the decryption key in advance, the delivered advertisement is encrypted by using the encryption key matched with the decryption key in the delivery device, and the encrypted delivered advertisement is sent to the delivery device, so that the delivered advertisement is played after the delivery device successfully decrypts the advertisement by using the decryption key, the encryption of advertisement data is realized, the advertisement data is effectively prevented from being tampered, and the safety of the advertisement data is ensured.
The specific implementation of the secure internet advertisement delivery device according to the embodiment of the present application may refer to the implementation of the secure internet advertisement delivery method according to any of the above embodiments, and details are not repeated here.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (10)
1. A safe delivery method of Internet advertisements is characterized by comprising the following steps:
after the delivered advertisements are obtained, determining delivery equipment corresponding to the delivered advertisements; the releasing equipment is configured with a decryption key in advance;
encrypting the delivered advertisement by using an encryption key matched with the decryption key;
and sending the encrypted delivered advertisement to the delivery device so that the delivery device plays the delivered advertisement after successfully decrypting by using the decryption key.
2. The method for secure delivery of internet advertisements as recited in claim 1, further comprising:
acquiring all throwing devices in a preset throwing range;
and configuring the decryption keys for all the releasing devices according to the types of all the releasing devices.
3. The method for secure delivery of internet advertisements as recited in claim 1, further comprising:
updating the decryption key and the encryption key according to a preset rule; alternatively, the decryption key and the encryption key are randomly updated.
4. The method for secure delivery of internet advertisements as recited in claim 1, further comprising:
and if receiving decryption failure feedback information from the launching equipment, sending the encrypted launched advertisement to the launching equipment again, and outputting an abnormal prompt.
5. The method of claim 1, wherein the delivered advertisement comprises at least one of a picture, a text, an audio or a video.
6. A safe delivery device of internet advertisement is characterized by comprising: the device comprises an acquisition module, an encryption module and a sending module;
the acquisition module is used for determining the delivery equipment corresponding to the delivered advertisements after the delivered advertisements are acquired; the releasing equipment is configured with a decryption key in advance;
the encryption module is used for encrypting the delivered advertisement by using an encryption key matched with the decryption key;
and the sending module is used for sending the encrypted delivered advertisement to the delivery device so that the delivery device plays the delivered advertisement after decryption by using the decryption key is successful.
7. The device for secure delivery of internet advertisements as claimed in claim 1, further comprising a configuration module;
the acquisition module is also used for acquiring all throwing devices in a preset throwing range;
and the configuration module is used for configuring the decryption keys for all the releasing devices according to the types of all the releasing devices.
8. The device for safely delivering internet advertisements according to claim 1, further comprising an updating module;
the updating module is used for updating the decryption key and the encryption key according to a preset rule; alternatively, the decryption key and the encryption key are randomly updated.
9. The device for safely delivering internet advertisements according to claim 1, further comprising a receiving module;
and the receiving module is used for sending the encrypted advertisement to the launching equipment again and outputting an abnormal prompt if receiving the decryption failure feedback information from the launching equipment.
10. An internet advertisement secure delivery device, comprising a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory for storing the program for executing at least the secure delivery method of the internet advertisement according to any one of claims 1 to 5.
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| CN202011098464.2A CN112163891A (en) | 2020-10-14 | 2020-10-14 | Safe delivery method, device and equipment of internet advertisement |
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| CN202011098464.2A CN112163891A (en) | 2020-10-14 | 2020-10-14 | Safe delivery method, device and equipment of internet advertisement |
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