CN112132623A - Method and device for controlling subway advertisement playing - Google Patents
Method and device for controlling subway advertisement playing Download PDFInfo
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- G06Q30/00—Commerce
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Abstract
The invention discloses a method and a device for controlling subway advertisement playing. The invention comprises the following steps: the operation state of the subway is identified through a certain induction mode, for example, the operation state can be the operation of the subway when the subway enters a station or stops or the subway when the subway leaves the station, and then the corresponding advertisement putting strategy is executed according to the operation state, the playing and stopping states of the subway advertisement are controlled, the problems that the efficiency of the subway advertisement putting process is low and resources are wasted in the related technology are solved, the putting efficiency of the subway advertisement is greatly improved, and the waste of the resources such as electric power is avoided.
Description
Technical Field
The invention relates to the field of advertisement monitoring and broadcasting, in particular to a method and a device for controlling subway advertisement broadcasting.
Background
In the related technology, with the diversification development of outdoor advertisement forms, outdoor advertisement applicable scenes are more and more, and outdoor advertisement putting in subway scenes is more and more. However, in the prior art, the advertisement is played continuously and circularly no matter what advertisement delivery form is, when no person is at a platform, the advertisement is undoubtedly played, the resource waste is caused, the delivery efficiency is low, audience population cannot be enlarged, the delivery resource is wasted, and the advertisement effect is not strong. Meanwhile, the advertisement playing range is limited, and the advertisement playing device can not enable audiences to be exposed in all directions at 360 degrees only by being put on a subway barrier door and can not enable the advertisement exposure function to be turned on and off in a designated area.
Aiming at the problems of low efficiency and resource waste in the subway advertisement putting process in the related technology, no effective solution is provided at present.
Disclosure of Invention
The invention mainly aims to provide a method and a device for controlling subway advertisement playing, and aims to solve the problems of low efficiency and resource waste in a subway advertisement putting process in the related technology.
In order to achieve the above object, according to an aspect of the present invention, there is provided a method of controlling subway advertisement broadcasting, including: identifying the running state of a target subway, wherein the running state at least comprises the following running states: an inbound running state and an outbound running state; and controlling the subway advertisement to be played or stopped according to the running state of the target subway.
According to another embodiment of the present application, there is also provided an apparatus for controlling subway advertisement broadcasting, including: the identification module is used for identifying the running state of the target subway, wherein the running state at least comprises the following running states: an inbound running state and an outbound running state; and the control module is used for controlling the broadcasting or stopping of the subway advertisement according to the running state of the target subway.
According to the invention, the operation state of the subway is identified through a certain induction mode, such as infrared induction or computer vision identification and other technologies, the operation state can be subway in-station parking or subway out-station operation and the like, and then the corresponding advertisement putting strategy is executed according to the operation state to control the playing and stopping state of the subway advertisement, so that the problems of low efficiency and resource waste of the subway advertisement putting process in the related technology are solved, the putting efficiency of the subway advertisement is greatly improved, and the waste of the resources such as electric power and the like is avoided.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate an embodiment of the invention and, together with the description, serve to explain the invention and not to limit the invention. In the drawings:
fig. 1 is a flowchart of a method of controlling subway advertisement playback according to an embodiment of the present invention; and
fig. 2 is a schematic diagram of an apparatus for controlling subway advertisement playing according to an embodiment of the present invention.
Detailed Description
It should be noted that the embodiments and features of the embodiments may be combined with each other without conflict. The present invention will be described in detail below with reference to the embodiments with reference to the attached drawings.
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged under appropriate circumstances in order to facilitate the description of the embodiments of the invention herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
According to an embodiment of the invention, a method for controlling subway advertisement playing is provided, and the method can be operated on a server of a subway station.
Fig. 1 is a flowchart of a method of controlling subway advertisement playback according to an embodiment of the present invention. As shown in fig. 1, the present invention comprises the steps of:
step S101, identifying the running state of a target subway, wherein the running state at least comprises the following running states: an inbound running state and an outbound running state;
alternatively, the running state of the target subway can be detected through infrared sensing, or the running state can be identified through a camera in combination with a computer vision processing technology. The station-entering running state is the station-entering stopping state, and the station-exiting running state is the station-exiting running state.
Optionally, identifying the operating state of the target subway comprises one of the following: when first infrared rays are detected, determining that the running state of the target subway is the station entering running state, wherein a first infrared sensor is arranged at a first preset position of a running track of the target subway, and the first infrared sensor emits the first infrared rays; when second infrared rays are detected, the running state of the target subway is determined to be the outbound running state, wherein a second infrared sensor is arranged at a second preset position of the running track of the target subway, and the second infrared sensor emits the second infrared rays. By adopting the scheme, the running state of the subway is accurately monitored through infrared induction. The first infrared sensor can be arranged at an entrance of a subway station, and the second infrared sensor can be arranged at an exit of the subway station.
And S102, controlling the subway advertisement to be played or stopped according to the running state of the target subway.
Optionally, when the subway station is detected to enter and stop, the advertisement is started to be played. And stopping playing the advertisement when the terminal is in the outbound operation.
According to the invention, the operation state of the subway is identified through a certain induction mode, such as infrared induction or computer vision identification and other technologies, the operation state can be subway in-station parking or subway out-station operation and the like, and then the corresponding advertisement putting strategy is executed according to the operation state to control the playing and stopping state of the subway advertisement, so that the problems of low efficiency and resource waste of the subway advertisement putting process in the related technology are solved, the putting efficiency of the subway advertisement is greatly improved, and the waste of the resources such as electric power and the like is avoided.
Optionally, controlling the playing or stopping of the subway advertisement according to the running state of the target subway comprises: triggering first control information when the first infrared ray is detected; and controlling the subway advertisement to be played according to the first control information. The first infrared sensor detects first infrared rays and then triggers first control information, the first control information can be sent to the background server, and the background server starts to play subway advertisements according to the first control information.
Optionally, controlling the playing or stopping of the subway advertisement according to the running state of the target subway comprises: triggering second control information when the second infrared ray is detected; and controlling the subway advertisement to stop playing according to the second control information. The second infrared sensor detects second infrared rays and then triggers second control information, the second control information can be sent to the background server, and the background server stops subway advertisement playing according to the second control information.
Optionally, according to the first control information, controlling the subway advertisement playing includes: controlling a plurality of players arranged at a subway station to put the subway advertisement in a plurality of preset positions of a target subway station for playing, wherein the preset positions at least comprise one of the following positions: a barrier door of a track of the subway, a wall in the subway station. By adopting the scheme, the player is arranged at a plurality of positions related to the operation of the subway, such as a barrier door or a subway station wall, so that more accurate advertisement putting is realized.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
The embodiment of the invention also provides a device for controlling subway advertisement playing, and it should be noted that the device for controlling subway advertisement playing of the embodiment of the invention can be used for executing the method for controlling subway advertisement playing provided by the embodiment of the invention. The following describes a device for controlling subway advertisement playing provided by the embodiment of the present invention.
Fig. 2 is a schematic diagram of an apparatus for controlling subway advertisement playing according to an embodiment of the present invention. As shown in fig. 2, the apparatus includes:
the identification module 22 is configured to identify an operation state of the target subway, where the operation state includes at least one of the following operation states: an inbound running state and an outbound running state;
and the control module 24 is configured to control the subway advertisement to be played or stopped according to the running state of the target subway.
According to the invention, the operation state of the subway is identified through a certain induction mode, such as infrared induction or computer vision identification and other technologies, the operation state can be subway in-station parking or subway out-station operation and the like, and then the corresponding advertisement putting strategy is executed according to the operation state to control the playing and stopping state of the subway advertisement, so that the problems of low efficiency and resource waste of the subway advertisement putting process in the related technology are solved, the putting efficiency of the subway advertisement is greatly improved, and the waste of the resources such as electric power and the like is avoided.
Optionally, the identification module 22 is further configured to determine that the operation state of the target subway is the inbound operation state when a first infrared ray is detected, where a first infrared sensor is disposed at a first predetermined position of an operation track of the target subway, and the first infrared sensor emits the first infrared ray; and the infrared sensor is used for determining that the running state of the target subway is the outbound running state when second infrared rays are detected, wherein a second infrared sensor is arranged at a second preset position of the running track of the target subway, and the second infrared sensor emits the second infrared rays.
Optionally, the control module 24 is further configured to trigger first control information when the first infrared ray is detected; and the subway advertisement playing control module is used for controlling the subway advertisement playing according to the first control information.
The device for controlling the subway advertisement playing comprises a processor and a memory, wherein the identification module 22, the control module 24 and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and by adjusting the kernel parameters, the problems of low efficiency and resource waste in the subway advertisement putting process in the related technology are solved, the putting efficiency of the subway advertisement is greatly improved, and the waste of resources such as electric power is avoided.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
An embodiment of the present invention provides a storage medium, on which a program is stored, where the program, when executed by a processor, implements the method for controlling the playing of subway advertisements.
The embodiment of the invention provides a processor, which is used for running a program, wherein the method for controlling subway advertisement playing is executed when the program runs.
The embodiment of the invention provides equipment, which comprises a processor, a memory and a program which is stored on the memory and can run on the processor, wherein the processor executes the program and realizes the following steps: identifying the running state of the target subway, wherein the running state at least comprises one of the following running states: an inbound running state and an outbound running state; and controlling the subway advertisement to be played or stopped according to the running state of the target subway. The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The invention also provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device:
identifying the running state of the target subway, wherein the running state at least comprises one of the following running states: an inbound running state and an outbound running state; and controlling the subway advertisement to be played or stopped according to the running state of the target subway.
Optionally, identifying the operating state of the target subway comprises: when first infrared rays are detected, determining that the running state of the target subway is the station entering running state, wherein a first infrared sensor is arranged at a first preset position of a running track of the target subway, and the first infrared sensor emits the first infrared rays; when second infrared rays are detected, the running state of the target subway is determined to be the outbound running state, wherein a second infrared sensor is arranged at a second preset position of the running track of the target subway, and the second infrared sensor emits the second infrared rays.
Optionally, controlling the playing or stopping of the subway advertisement according to the running state of the target subway comprises: triggering first control information when the first infrared ray is detected; and controlling the subway advertisement to be played according to the first control information.
Optionally, controlling the playing or stopping of the subway advertisement according to the running state of the target subway comprises: triggering second control information when the second infrared ray is detected; and controlling the subway advertisement to stop playing according to the second control information.
Optionally, according to the first control information, controlling the subway advertisement playing includes: controlling a plurality of players arranged at a subway station to put the subway advertisement in a plurality of preset positions of a target subway station for playing, wherein the preset positions at least comprise one of the following positions: a barrier door of a track of the subway, a wall in the subway station.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present invention, and are not intended to limit the present invention. Various modifications and alterations to this invention will become apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the scope of the claims of the present invention.
Claims (10)
1. A method for controlling subway advertisement playing is characterized by comprising the following steps:
identifying the running state of the target subway, wherein the running state at least comprises one of the following running states: an inbound running state and an outbound running state;
and controlling the subway advertisement to be played or stopped according to the running state of the target subway.
2. The method of claim 1, wherein identifying the operational status of the target subway comprises:
when first infrared rays are detected, determining that the running state of the target subway is the station entering running state, wherein a first infrared sensor is arranged at a first preset position of a running track of the target subway, and the first infrared sensor emits the first infrared rays;
when second infrared rays are detected, the running state of the target subway is determined to be the outbound running state, wherein a second infrared sensor is arranged at a second preset position of the running track of the target subway, and the second infrared sensor emits the second infrared rays.
3. The method of claim 2, wherein controlling the playing or stopping of subway advertisements according to the operating status of the target subway comprises:
triggering first control information when the first infrared ray is detected;
and controlling the subway advertisement to be played according to the first control information.
4. The method of claim 2, wherein controlling the playing or stopping of subway advertisements according to the operating status of the target subway comprises:
triggering second control information when the second infrared ray is detected;
and controlling the subway advertisement to stop playing according to the second control information.
5. The method of claim 3, wherein controlling the subway advertisement playing according to the first control information comprises:
controlling a plurality of players arranged at a subway station to put the subway advertisement in a plurality of preset positions of a target subway station for playing, wherein the preset positions at least comprise one of the following positions: a barrier door of a track of the subway, a wall in the subway station.
6. An apparatus for controlling subway advertisement broadcasting, comprising:
the identification module is used for identifying the running state of the target subway, wherein the running state at least comprises one of the following running states: an inbound running state and an outbound running state;
and the control module is used for controlling the broadcasting or stopping of the subway advertisement according to the running state of the target subway.
7. The apparatus of claim 6,
the identification module is further used for determining that the running state of the target subway is the inbound running state when first infrared rays are detected, wherein a first infrared sensor is arranged at a first preset position of a running track of the target subway and emits the first infrared rays;
and the infrared sensor is used for determining that the running state of the target subway is the outbound running state when second infrared rays are detected, wherein a second infrared sensor is arranged at a second preset position of the running track of the target subway, and the second infrared sensor emits the second infrared rays.
8. The apparatus of claim 7, wherein the control module is further configured to trigger a first control message when the first infrared ray is detected; and the subway advertisement playing control module is used for controlling the subway advertisement playing according to the first control information.
9. A "computer-readable storage medium" or "non-volatile storage medium", wherein the "computer-readable storage medium" or "non-volatile storage medium" includes a stored program, and when the program runs, a device in which the "computer-readable storage medium" or "non-volatile storage medium" is controlled performs the method for controlling the subway advertisement playing according to any one of claims 1 to 5.
10. A processor, characterized in that the processor is configured to execute a program, wherein the program executes the method for controlling the playing of subway advertisements according to any one of claims 1 to 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN202011031333.2A CN112132623A (en) | 2020-09-27 | 2020-09-27 | Method and device for controlling subway advertisement playing |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202011031333.2A CN112132623A (en) | 2020-09-27 | 2020-09-27 | Method and device for controlling subway advertisement playing |
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| CN112132623A true CN112132623A (en) | 2020-12-25 |
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| CN202011031333.2A Pending CN112132623A (en) | 2020-09-27 | 2020-09-27 | Method and device for controlling subway advertisement playing |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105139776A (en) * | 2015-08-19 | 2015-12-09 | 苏州市新瑞奇节电科技有限公司 | Subway tunnel advertisement playing system based on photoelectric sensor |
| CN106205407A (en) * | 2016-09-19 | 2016-12-07 | 姜旭东 | A kind of display system for subway shield door |
| CN207718772U (en) * | 2018-01-02 | 2018-08-10 | 珠海兴业新材料科技有限公司 | Advertisement delivery system suitable for subway electronic-control dimming glass shield door |
-
2020
- 2020-09-27 CN CN202011031333.2A patent/CN112132623A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105139776A (en) * | 2015-08-19 | 2015-12-09 | 苏州市新瑞奇节电科技有限公司 | Subway tunnel advertisement playing system based on photoelectric sensor |
| CN106205407A (en) * | 2016-09-19 | 2016-12-07 | 姜旭东 | A kind of display system for subway shield door |
| CN207718772U (en) * | 2018-01-02 | 2018-08-10 | 珠海兴业新材料科技有限公司 | Advertisement delivery system suitable for subway electronic-control dimming glass shield door |
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