CN112132609A

CN112132609A - Method and device for verifying popularization effect and storage medium

Info

Publication number: CN112132609A
Application number: CN202010969765.1A
Authority: CN
Inventors: 杜健; 孟湘琴
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-09-15
Filing date: 2020-09-15
Publication date: 2020-12-25
Anticipated expiration: 2040-09-15
Also published as: CN112132609B

Abstract

The embodiment of the application discloses a method and a device for verifying popularization effect and a storage medium. The method for verifying the popularization effect comprises the following steps: determining a retrieval keyword corresponding to the promotion content to be verified; determining a first retrieval number of the retrieval keywords in the current retrieval period and a second retrieval number of the retrieval keywords in the historical retrieval period; acquiring a first virtual resource quantity consumed by a search keyword in unit time in a current search period and a second virtual resource quantity consumed in unit time in a historical search period; adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity of unit time in the current retrieval period; and verifying the promotion effect of the promotion content to be verified based on the adjusted number of the virtual resources and the second number of the virtual resources to obtain and output a verification result of the promotion content to be verified. The popularization effect verification efficiency of the popularization content can be effectively improved.

Description

Method and device for verifying popularization effect and storage medium

Technical Field

The application relates to the technical field of computers, in particular to a method and a device for verifying popularization effect and a storage medium.

Background

With the rapid development of information technology, the traditional content promotion form is gradually difficult to meet the requirements of people, and the content promotion mode through SEM (Search Engine Marketing) is more and more common. The SEM is a network marketing based on a search engine platform, and transmits information to a target user when people retrieve the information, using the dependence and usage habits of people on the search engine. That is, the search result is displayed according to the keyword input by the user, including: web page information or advertisement information related to the keyword, and the like.

In the related art, in the process of popularizing information contents through keywords, in order to judge whether the effect of the popularization contents is effective, the effect of the popularization contents can be judged in a manual data comparison mode.

In the research and practice process of the related art, the inventor of the application finds that in the prior art, the effect of the popularization content is judged in a manual data comparison mode, so that the judgment result is inaccurate, and the popularization effect inspection efficiency of the popularization content is influenced.

Disclosure of Invention

The embodiment of the application provides a method and a device for verifying the promotion effect and a storage medium, which can effectively improve the promotion effect verification efficiency of promotion contents.

The embodiment of the application provides a method for verifying a popularization effect, which comprises the following steps:

determining retrieval keywords corresponding to promotion contents to be verified, wherein the retrieval keywords are keywords appearing in a plurality of continuous retrieval periods;

determining a first retrieval number of the retrieval keywords in a current retrieval period and a second retrieval number of the retrieval keywords in a historical retrieval period, wherein the historical retrieval period is a retrieval period before the current retrieval period;

acquiring a first virtual resource quantity consumed by the retrieval key words in unit time in the current retrieval period and a second virtual resource quantity consumed in unit time in the historical retrieval period;

adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity in unit time in the current retrieval period;

and verifying the promotion effect of the promotion content to be verified based on the adjusted virtual resource quantity and the second virtual resource quantity to obtain and output a verification result of the promotion content to be verified.

Correspondingly, this application embodiment still provides a verifying attachment of popularization effect, includes:

the system comprises a first determining unit, a second determining unit and a verification unit, wherein the first determining unit is used for determining a retrieval keyword corresponding to promotion content to be verified, and the retrieval keyword is a retrieval keyword appearing in a plurality of continuous retrieval periods;

a second determining unit, configured to determine a first retrieval number of the retrieval keyword in a current retrieval period and a second retrieval number of the retrieval keyword in a historical retrieval period, where the historical retrieval period is a retrieval period before the current retrieval period;

an obtaining unit, configured to obtain a first virtual resource amount consumed by the search keyword per unit time in the current search period and a second virtual resource amount consumed by the search keyword per unit time in the historical search period;

the adjusting unit is used for adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity in unit time in the current retrieval period;

and the verification unit is used for verifying the promotion effect of the promotion content to be verified based on the adjusted virtual resource quantity and the second virtual resource quantity, and obtaining and outputting a verification result of the promotion content to be verified.

In some embodiments, the adjustment unit comprises:

a first determining subunit, configured to determine a correction parameter according to the first retrieval number and the second retrieval number, where the correction parameter is used to correct the first virtual resource number;

and the syndrome unit is used for correcting the first virtual resource quantity according to the correction parameter to obtain the adjusted virtual resource quantity.

In some embodiments, the first determining subunit is specifically configured to: calculating the ratio of the first retrieval quantity to the second retrieval quantity; constructing the correction parameter for correcting the first virtual resource amount based on a ratio calculation result.

In some embodiments, the adjusting unit comprises:

an adjusting subunit, configured to adjust each first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain a first resource quantity group, where the first resource quantity group includes an adjusted virtual resource quantity per unit time in the current retrieval period;

the verification unit includes:

a second determining subunit, configured to determine a second resource quantity group according to a second virtual resource in a unit time in the historical search period, where the second resource quantity group includes the second virtual resource quantity in the historical search period;

a third determining subunit, configured to determine, based on the first resource quantity group and the second resource quantity group, a similarity value between the adjusted virtual resource quantity and the second virtual resource quantity;

and the verifying subunit is used for verifying the popularization effect of the popularization content to be verified according to the similarity value.

In some embodiments, the third determining subunit is specifically configured to:

determining an average difference value between the adjusted virtual resource quantity and the second virtual resource quantity according to the first resource quantity group and the second resource quantity group;

calculating a standard difference value between the adjusted virtual resource quantity and the second virtual resource quantity based on the first resource quantity group and the second resource quantity group;

and processing the average difference value and the standard difference value to obtain a similarity value between the adjusted virtual resource quantity and the second virtual resource quantity.

In some embodiments, the third determining subunit is further to:

acquiring the unit time length of the period of the current retrieval period to obtain the array capacity of the first resource quantity group;

carrying out numerical operation on the standard difference value and the array capacity to obtain an operation result;

and determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity based on the average difference value and the operation result.

In some embodiments, the syndrome unit is to:

processing the similarity value according to a preset rule to obtain a target difference parameter between the adjusted virtual resource quantity and the second virtual resource quantity;

comparing the target difference parameter with a preset difference parameter;

and determining the promotion effect of the promotion content to be verified in the current retrieval period according to the comparison result.

Correspondingly, the embodiment of the application also provides a storage medium, wherein a plurality of instructions are stored in the storage medium, and the instructions are suitable for being loaded by a processor to execute the method for verifying the popularization effect.

Therefore, the first retrieval number of the retrieval keywords of the promotion content to be verified in the current retrieval period and the second retrieval number of the retrieval keywords of the promotion content to be verified in the historical retrieval period are calculated, the correction coefficient is determined, the first virtual resource number in the current retrieval period is corrected according to the correction coefficient, the corrected first virtual resource number and the corrected second virtual resource number in the historical retrieval period are verified, the promotion effect of the promotion content is obtained, and the promotion effect verification efficiency of the promotion content can be effectively improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a scene schematic diagram of a verification system for a promotional effect according to an embodiment of the present application.

Fig. 2 is a schematic flow chart of a method for verifying a popularization effect according to an embodiment of the present application.

Fig. 3 is a schematic diagram illustrating adjustment and comparison of the virtual resource quantity in the verification method for popularization effect according to the embodiment of the present application.

Fig. 4 is a schematic flow chart of another method for verifying a popularization effect according to an embodiment of the present application.

Fig. 5 is a block diagram of a structure of a verification apparatus for popularization effect according to an embodiment of the present application.

Fig. 6 is a block diagram of a structure of another verification apparatus with a popularization effect according to an embodiment of the present application.

Fig. 7 is a block diagram of a structure of another verification apparatus with a popularization effect according to an embodiment of the present application.

Fig. 8 is a schematic structural diagram of a server according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be described clearly and completely with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The embodiment of the application provides a method and a device for verifying a popularization effect and a storage medium. Specifically, the embodiment of the application provides a verifying attachment suitable for the popularization effect of computer equipment. The computer device may be a terminal or a server, and the server may be an independent physical server or a server cluster formed by a plurality of physical servers. The terminal may be, but is not limited to, a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, and the like.

Referring to fig. 1, fig. 1 is a schematic view of a scenario of a verification system for a promotional effect provided in an embodiment of the present application, including a server, where the server may be connected to a communication network, which may include a wireless network and a wired network, where the wireless network includes one or a combination of multiple wireless wide area networks, wireless local area networks, wireless metropolitan area networks, and wireless personal area networks. The network includes network entities such as routers, gateways, etc.

The system for verifying the popularization effect can comprise a terminal or a server and other equipment, as shown in fig. 1, the server obtains a search keyword of the popularization content, obtains a first search number of the search keyword in a current search period and a second search number of the search keyword in a historical search period when processing the search keyword, obtains a first virtual resource number of the search keyword in the current search period and a second virtual resource number of the search keyword in the historical search period at the same time, adjusts the first virtual resource number according to the first search number and the second search number to obtain an adjusted virtual resource number, and performs verification processing based on the adjusted virtual resource number and the second virtual resource number to obtain a popularization effect verification result of the popularization content. The number of the virtual resources can be adjusted by utilizing the number of the search keywords, so that the adjusted number of the virtual resources is verified, and the efficiency of verifying the popularization effect of the popularization content is improved.

It should be noted that the scene schematic diagram of the verification system for promotional effects shown in fig. 1 is only an example, and the verification system for promotional effects and the scene described in the embodiment of the present application are for more clearly illustrating the technical solution of the embodiment of the present application, and do not limit the technical solution provided in the embodiment of the present application.

Based on the above problem, embodiments of the present application provide a first method and an apparatus for verifying a promotion effect, and a storage medium, which can effectively improve the efficiency of verifying a promotion effect of promotion content. The following are detailed below. It should be noted that the following description of the embodiments is not intended to limit the preferred order of the embodiments.

The embodiment of the present application provides a method for verifying a promotional effect, which may be executed by a terminal or a server.

As shown in fig. 2, fig. 2 is a schematic flow chart of a method for verifying a popularization effect according to an embodiment of the present application. The specific flow of the verification method for the popularization effect can be as follows:

101. and determining the retrieval key words corresponding to the promotion content to be verified.

The information promotion method and the information promotion device can be applied to the scene of information promotion, the information promotion can be realized through a network, and the information promotion can comprise multiple types, such as advertisement putting and the like. In the advertisement putting process, whether the advertisement putting strategy is effective or not needs to be judged, and the effect of the advertisement putting strategy can be quickly judged by the method for verifying the popularization effect.

The promotion content to be verified can be information promoted through the promotion platform, and the promotion content to be verified can comprise multiple types, for example, the promotion content to be verified can comprise characters, pictures, animations and the like.

The promotion platform can be a medium for displaying promotion contents, the promotion platform can be in various forms, for example, the promotion platform can be application software, and a user can browse the promotion contents to be verified by entering the application software.

The promotion platform can display a plurality of promotion contents, for example, the promotion platform can display a first promotion content, a second promotion content, a third promotion content and the like.

The retrieval keyword may be a keyword corresponding to the retrieval promotion content to be verified, for example, the user may input the retrieval keyword on the promotion platform, so that the promotion platform displays the promotion content to be verified corresponding to the retrieval keyword. In the promotion platform, different promotion contents can correspond to different keywords.

For example, the keyword corresponding to the first promotion content may be a first keyword, the keyword corresponding to the second promotion content may be a second keyword, the keyword corresponding to the third promotion content may be a third keyword, and the like, so that when the user inputs the first keyword on the promotion platform, the promotion platform may display the first promotion content, so as to facilitate the user to browse relevant information.

The retrieval keyword corresponding to the promotion content to be verified is determined from the keywords corresponding to the plurality of promotion contents, the promotion content can be determined as the promotion content to be verified by acquiring the promotion content which is continuously retrieved in the retrieval period, and the keyword corresponding to the promotion content to be verified can be the retrieval keyword.

In the embodiment of the present application, in order to avoid frequently detecting the number of times of retrieving the promotion content, the unit time of the retrieval period may be set to day. Then, the promotion content that is continuously retrieved in the retrieval period means promotion content that is continuously retrieved every day in the retrieval period.

For example, the time length of the retrieval period may be 14 days, the promotion content may include first promotion content and second promotion content, and when it is detected that the first promotion content is retrieved every day in the retrieval period of 14 days, it may be determined that the first promotion content is promotion content to be verified, and further, a keyword corresponding to the content to be verified may be obtained, so that the retrieval keyword may be determined from a plurality of keywords.

102. A first retrieval number of the retrieval key words in the current retrieval period and a second retrieval number of the retrieval key words in the historical retrieval period are determined.

The current search period may be a search period ended at the current time, for example, the current time is 8 months and 14 days, the time length of the search period may be 14 days, and the current search period may be 8 months and 1 day to 8 months and 14 days.

The historical retrieval period may be a retrieval period of the retrieval keyword before the current retrieval period, and a time length of the historical retrieval period may be the same as a time length of the current retrieval time.

For example, the time length of the current search period may be 14 days, and the time length of the historical search period may also be 14 days, so that the time consistency of each search period can be ensured, and the comparison is facilitated.

The first retrieval amount may be a sum of retrieval amounts of the retrieval keywords per unit time in the current retrieval period, and the second retrieval amount may be a sum of retrieval amounts of the retrieval keywords per unit time in the history retrieval period.

For example, the current search period may be 4 days, and the search volumes of the acquired search keywords in the current search period may be: 100, 100, 100, 100, the first retrieval amount may be the total amount of retrieval amounts per day in the current retrieval period, that is, 400; correspondingly, the historical search period may be 4 days, and the search amount of the obtained search keyword in the historical search period may be: 200, 100, 200, 100, the first retrieval number may be the total amount of retrieval numbers per day in the current retrieval period, i.e. 600.

103. Acquiring a first virtual resource quantity consumed by the search keyword in unit time in the current search period and a second virtual resource quantity consumed in unit time in the historical search period.

The first virtual resource quantity can be consumption cost generated by the search keyword in unit time in the current search period, and the consumption cost refers to that when a user inputs the search keyword in the promotion platform, the promotion platform displays promotion content to be verified corresponding to the search keyword, and meanwhile charges the cost generated by the search. For example, the consumption fee may be a red packet, and may be a coupon, a group purchase coupon, a voucher, a prize, etc. The embodiment of the invention is suitable for various virtual resource transfer scenes.

For example, the current search period may be 4 days, and the first virtual resource quantities generated per unit time in the current search period when the search keyword is acquired may be: 200, 200, 200, 200.

Correspondingly, the second virtual resource quantity may be a consumption cost of the search keyword generated in a unit time in the historical search period, for example, the historical search period may be 4 days, and the second virtual resource quantities generated in each unit time in the historical search period when the search keyword is acquired may be: 400, 200, 400, 200.

104. And adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity in unit time in the current retrieval period.

In the related art, when the promotion effect of the promotion content is verified, the number of the first virtual resources in the current retrieval period and the number of the second virtual resources in the historical retrieval period are directly verified, and at this time, external influence factors may exist, so that the difference between the number of the first virtual resources and the number of the second virtual resources is greatly different. The external influence factor may refer to that the retrieval amount of the promotion content is increased due to external activities or other time, but not the effect brought by the price adjustment algorithm.

In the embodiment of the application, the number of the first virtual resources is adjusted through the first retrieval number and the second retrieval number to obtain the number of the adjusted virtual resources, and the number of the adjusted virtual resources and the number of the second virtual resources are verified, so that the influence of external influence factors on the number of the first virtual resources can be counteracted, and the real effectiveness of the price adjustment algorithm can be reflected.

For example, please refer to fig. 3, and fig. 3 is a schematic diagram illustrating a comparison between the virtual resource quantity adjustment of the verification method for popularization effect according to the embodiment of the present application. Two axes may be included in FIG. 3, which may be the amount of the spending, the date, respectively, representing the amount of the spending on each date. The consumption amount may be the number of virtual resources, the adjusted front broken line shown in fig. 3 may be a consumption condition of the first number of virtual resources in the current retrieval period, the adjusted rear broken line may be a consumption condition of the adjusted rear number of virtual resources after the first number of virtual resources is adjusted in the current retrieval period, and the adjusted front broken line and the adjusted rear broken line may clearly show that the false consumption of the number of virtual resources may be avoided by adjusting the first number of virtual resources, so as to obtain a true consumption condition of the virtual resources in the current retrieval period.

The price adjusting algorithm is a promotion strategy of promotion contents provided by the promotion platform, and the consumption cost of the promotion contents is determined according to the retrieval amount of the promotion contents. Different price-adjusting algorithms can be implemented in the current retrieval period and the historical retrieval period, so that the popularization effects brought by different price-adjusting algorithms can be determined, and the price-adjusting algorithm with better popularization effect can be conveniently selected and implemented.

In this embodiment of the application, the step of adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain an adjusted virtual resource quantity may include:

(1) determining a correction parameter according to the first retrieval number and the second retrieval number;

(2) and correcting the first virtual resource quantity according to the correction parameters to obtain the adjusted virtual resource quantity.

The correction parameter can be used for correcting the first virtual resource quantity so as to ensure the accuracy of the quantity of the virtual resources consumed by the search keyword in the current search period every day.

In some embodiments, the step of determining a correction parameter based on the first retrieval number and the second retrieval number may include:

(1.1) performing a ratio calculation of the first retrieval number and the second retrieval number;

(1.2) constructing the correction parameter for correcting the first virtual resource amount based on a ratio calculation result.

Wherein, the ratio calculation may refer to calculating a ratio of the first retrieval number to the second retrieval number.

For example, the first number of searches may be 600, the second number of searches may be 300, and the ratio of the first number of searches to the second number of searches is calculated, so that the ratio calculation result may be 2.

After determining the ratio calculation result of the first retrieval number and the second retrieval number, a correction parameter may be determined according to the ratio calculation result, for example, the ratio calculation result may be used as the correction parameter, and the like.

The first virtual resource quantity is corrected according to the correction parameter, so that the ratio of the first virtual resource quantity to the correction coefficient can be calculated, and the corresponding adjusted virtual resource quantity after the first virtual resource quantity is corrected can be obtained according to the ratio calculation result.

For example, the correction parameter may be 2, the first virtual resource amount may be 200, the ratio between the first virtual resource amount and the correction parameter is calculated, the calculation result of the ratio may be 100, and it may be determined that the corrected first virtual resource amount, that is, the adjusted virtual resource amount may be 100.

105. And verifying the promotion effect of the promotion content to be verified based on the adjusted number of the virtual resources and the second number of the virtual resources to obtain and output a verification result of the promotion content to be verified.

The promotion effect of the promotion content to be verified is verified, and the verification can be paired T verification, namely double-total verification.

The double population test is to test whether the mean of two samples differs significantly from the population represented by each. The double-population test is divided into two cases, namely, the significance test of the average number difference of the related samples is used for testing the difference of data obtained by two matched groups of tested samples or data obtained by the same group of tested samples under different conditions, and the samples formed by the two cases are the related samples. The second is the significance test of the mean of the independent samples. No correlation exists among the experimental treatment groups, namely the samples are independent samples. This test is used to test the variability of the data obtained from two sets of non-correlated samples.

By carrying out double-total inspection on the adjusted virtual resource quantity and the second virtual resource quantity, the popularization effects of the popularization content in the current retrieval period and the historical retrieval period can be respectively obtained, and therefore the verification result of the popularization content to be verified can be obtained.

In some embodiments, the adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity per unit time in the current retrieval period may include:

(3) adjusting the quantity of each first virtual resource according to the first retrieval quantity and the second retrieval quantity to obtain a first resource quantity group, wherein the first resource quantity group comprises the adjusted virtual resource quantity in unit time in the current retrieval period;

in the current retrieval period, each unit time corresponds to one first virtual resource quantity, each first virtual resource quantity in the current retrieval period is adjusted through the first retrieval quantity and the second retrieval quantity, the adjusted virtual resource quantity corresponding to each first virtual resource quantity can be obtained, and a first resource quantity group can be obtained according to all the adjusted virtual resource quantities.

For example, in the current search period, the first virtual resource quantity may include 100, 100, and 200, and each first virtual resource quantity is adjusted by the first search quantity and the second search quantity, so that the adjusted virtual resource quantity may be 50, 50, and 100, and then the first resource quantity group may be obtained as: 50, 50, 100.

For adjusting the number of each first virtual resource according to the first retrieval number and the second retrieval number, the above steps may be referred to, and details are not repeated herein.

In some embodiments, the step of verifying the promotion effect of the promotion content to be verified based on the adjusted number of virtual resources and the second number of virtual resources may include:

determining a second resource quantity group according to a second virtual resource in unit time in the historical retrieval period, wherein the second resource quantity group comprises the second virtual resource quantity in unit time in the historical retrieval period;

determining a similarity value between the adjusted virtual resource quantity and the second virtual resource quantity based on the first resource quantity group and the second resource quantity group;

and verifying the promotion effect of the promotion content to be verified according to the similarity value.

In the historical retrieval period, each unit time corresponds to one second virtual resource quantity, and a second resource quantity group can be obtained according to all the second virtual resource quantities.

For example, in the history search period, the second virtual resource amount may include 100, 100, and 200, and then the second resource amount group may be obtained as: 100, 100, 200.

The similarity value can represent the difference between the adjusted virtual resource quantity and the second virtual resource quantity, and different promotion effects of the promotion content to be verified in the current retrieval period and the historical retrieval period can be verified according to the difference.

In some embodiments, the step of determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity based on the first resource quantity group and the second resource quantity group may include:

and determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity according to the average difference value and the standard difference value.

Wherein the average difference value may be represented as a difference between an average value of the first resource quantity group and an average value of the second resource quantity group. The average value of the first resource quantity group may be determined according to all the quantities in the first resource quantity group, the average value of the second resource quantity group may be determined according to all the quantities in the second resource quantity group, and the difference between the average value of the first resource quantity group and the average value of the second resource quantity group may be calculated to obtain the average difference value.

For example, the average may be calculated as: (a1+ a2+ a3+ a4+ a5)/n, wherein a1, a2, a3, a4 and a5 can represent the number in the number group, and n can represent the number in the number group.

For example, the first set of resource quantities may include quantities of: 50. 60, 70, 80, 90, calculating the average value based on all the quantities in the first resource quantity group to obtain the average value of the first resource quantity group as 70; the second set of resource quantities may include quantities of: 60. 60, 70, 90, 100, calculating the average value based on all the quantities in the second resource quantity group may obtain an average value of 76 for the second resource quantity group, and further, calculating the difference between the average value of the first resource quantity group and the average value of the second resource quantity group may obtain an average value difference of 6.

The standard deviation value may be represented as an average of the standard deviation value of the first resource quantity group and the standard deviation value of the second resource quantity group. The standard deviation value of the first resource quantity group may be determined according to all the quantities in the first resource quantity group, the standard deviation value of the second resource quantity group may be determined according to all the quantities in the second resource quantity group, and the average value of the standard deviation values of the first resource quantity group and the average value of the second resource quantity group may be calculated to obtain the standard deviation value.

For example, the standard deviation calculation formula may be: { [ (a1-d)²+(a2-d)²+(a3-d)²+(a4-d)²+(a5-d)²]N, where a1, a2, a3, a4, a5 may represent the number in the number group, d may represent the average of the numbers in the array, and n may represent the number of numbers in the number group.

For example, the first set of resource quantities may include quantities of: 50. 60, 70, 80, 90, calculating the average value based on all the quantities in the first resource quantity group to obtain the standard deviation value of the first resource quantity group to be 14.14; the second set of resource quantities may include quantities of: 60. 60, 70, 90, 100, then calculating the average value based on all the quantities in the second resource quantity group can obtain the standard deviation value of the second resource quantity group as: 12.96. further, an average value of the standard deviation values of the first resource quantity group and the average value of the second resource quantity group is calculated, and the standard deviation value can be 13.55.

After determining the average difference value and the standard difference value, the average difference value and the standard difference may be calculated, and the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity may be determined according to the calculation result.

In some embodiments, the determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity according to the average difference value and the standard difference value may include:

The array capacity may be the number of the first resource number group or the number of the second resource number group, and since the number of the first resource number group is the number of the adjusted virtual resources, the number of the adjusted virtual resources may be determined according to the cycle unit time length of the current search cycle.

For example, if the unit time length of the current search period may be 5 days, it may be determined that the number of the adjusted virtual resources is 5, and it may be determined that the array capacity is 5.

The numerical operation may be performed according to a preset operation formula, and the preset operation formula may include multiple types, for example, the preset operation formula may be S/v (n-1), where S may represent a standard difference value, n may represent an array capacity, and the standard difference value and the array capacity may be calculated according to the preset operation formula.

For example, the standard deviation value may be 13.55, the array capacity may be 5, and the standard deviation value and the array capacity are calculated according to a preset calculation formula S/v (n-1), so that the calculation result is obtained as follows: 6.755.

further, the average difference value and the operation result may be subjected to calculation processing, and a similarity value may be obtained according to the processing result. The ratio of the average difference value to the operation result can be calculated to obtain the ratio of the average difference value to the operation result, and the similarity value can be determined.

For example, the average difference value may be 6, and the operation result may be 6.755, then the ratio between the average difference value and the operation result is calculated, and the ratio calculation result may be 0.89, and then the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity may be determined to be 0.89.

In some embodiments, the step of verifying the promotion effect of the promotion content to be verified according to the similarity value includes:

comparing the target difference parameter with a preset difference parameter;

The difference parameter may be a P value, which is a parameter for determining the hypothesis test result, or may be compared using the rejection regions of the distributions according to different distributions.

The P-value (P value) is the probability that the resulting sample observation or more extreme result occurs when the original assumption is true. If the P value is small, the probability of the occurrence of the original hypothesis is small, if the P value is small, the original hypothesis can be rejected reasonably according to the small probability principle, and the smaller the P value is, the more sufficient the reason for rejecting the original hypothesis is. In summary, a smaller P value indicates a more pronounced result.

Specifically, the similarity difference may be processed according to a preset rule, so as to obtain a target difference parameter corresponding to the similarity difference. The preset rule may be a function process, for example, the function may be TDIST (x, details _ free, tails), where x represents a similarity difference value, and details _ free represents an integer of a degree of freedom (which may be determined according to an array capacity), indicating whether the returned distribution function is a single-tail distribution or a double-tail distribution. If tails is 1, the function TDIST returns a single-tailed distribution. If tails is 2, the function TDIST returns a two-tailed distribution.

Where the main role of the TDIST function is to return the percentile (probability) of the T distribution, where the value (x) is the computed value of T (whose percentile is to be computed). The T distribution is used for hypothesis testing of small sample data sets.

For example, the similarity value may be 0.89, and the degree of freedom value may be calculated according to the formula: n-1, where n may be an array capacity, the degree of freedom may be determined to be 5-1 — 4, and this embodiment of the present application may be used for double-ensemble verification, which means that a function returns a two-tailed distribution, and then the similarity value is processed according to a function TDIST (x, degrees _ freedom, tails), and a target difference parameter corresponding to the similarity value may be obtained to be 0.4238.

After the target difference parameter corresponding to the similarity value is determined, the target difference parameter can be compared with a preset difference parameter value, and the popularization effect of the popularization content to be verified in the current retrieval period can be determined according to the comparison result.

For example, the target difference parameter may be 0.4238, the preset difference parameter may be 0.05, and comparing the target difference parameter with the preset difference parameter value may determine that the target difference parameter is greater than the preset difference parameter, and when the target difference parameter is greater than the preset difference parameter, it may be determined that the adjusted virtual resource amount in the current search period is not significantly different from the second virtual resource amount in the historical search period. It can be shown that the price-adjusting algorithm used in the current retrieval period is similar to the price-adjusting algorithm used in the historical retrieval period in the promotion effect on the promotion content to be verified. If the price-adjusting algorithm used in the current retrieval period is the new price-adjusting algorithm, it can be determined that the new price-adjusting algorithm does not bring significant improvement to the popularization effect of the popularization content to be verified.

For another example, the target difference parameter may be 0.004, the preset difference parameter may be 0.05, and the target difference parameter may be determined to be smaller than the preset difference parameter by comparing the target difference parameter with the preset difference parameter value.

When the target difference parameter is smaller than the preset difference parameter, it may be determined that the adjusted virtual resource amount in the current retrieval period is significantly different from the second virtual resource amount in the historical retrieval period. It can be shown that the price-adjusting algorithm used in the current retrieval period is different from the price-adjusting algorithm used in the historical retrieval period in the promotion effect on the promotion content to be verified. If the price-adjusting algorithm used in the current retrieval period is the new price-adjusting algorithm and the total amount of the number of the adjusted virtual resources in the current retrieval period is larger than the total amount of the number of the second virtual resources in the historical preset period, it can be determined that the new price-adjusting algorithm brings remarkable improvement to the popularization effect of the popularization content to be verified.

The embodiment of the application discloses a method for verifying the popularization effect, which comprises the steps of determining retrieval keywords corresponding to popularization contents to be verified; determining a first retrieval number of the retrieval keywords in the current retrieval period and a second retrieval number of the retrieval keywords in the historical retrieval period; acquiring a first virtual resource quantity consumed by a search keyword in unit time in a current search period and a second virtual resource quantity consumed in unit time in a historical search period; adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity of unit time in the current retrieval period; and verifying the promotion effect of the promotion content to be verified based on the adjusted number of the virtual resources and the second number of the virtual resources to obtain and output a verification result of the promotion content to be verified. Therefore, the first retrieval number of the retrieval keywords of the promotion content to be verified in the current retrieval period and the second retrieval number of the retrieval keywords of the promotion content to be verified in the historical retrieval period are calculated, the correction coefficient is determined, the first virtual resource number in the current retrieval period is corrected according to the correction coefficient, the corrected first virtual resource number and the corrected second virtual resource number in the historical retrieval period are verified, the promotion effect of the promotion content is obtained, and the promotion effect verification efficiency of the promotion content can be effectively improved.

Based on the above description, the following examples further illustrate the verification method for the popularization effect of the present application. In this embodiment, a description will be given taking an example in which the verification apparatus for the popularization effect is specifically integrated in a server.

Referring to fig. 4, fig. 4 is a schematic flow chart of another method for verifying a popularization effect according to an embodiment of the present application. The specific process can be as follows:

201. the server acquires a plurality of search keywords and determines target keywords of the promotion content to be verified from the search keywords.

The embodiment of the application can be applied to an advertisement putting scene, wherein advertisement putting refers to the purpose of expanding the advertisement content spreading range through mediums or forms such as newspapers, broadcasts, televisions, networks and the like. The embodiment of the application can be particularly applied to a mode of advertising through a network.

When the network is used for advertising, advertising promotion can be carried out through marketing of a search engine. That is, the search result may be displayed according to the keyword input by the user, and the search result may be advertisement content corresponding to the keyword input by the user. Correspondingly, the method can also be applied to a bidding algorithm during advertisement delivery, the bidding algorithm can be used for advertisement delivery charging, namely charging according to the retrieved quantity of the advertisement, and in order to check whether the bidding algorithm is effective, the effect of advertisement delivery needs to be checked. The correction coefficient is generated by the method for verifying the popularization effect in the embodiment of the application and is used for correcting the advertisement consumption amount, so that the influence caused by a non-bidding algorithm in the advertisement putting process can be avoided, and the effectiveness of the bidding algorithm is reflected.

The browser may obtain the search keyword from the advertisement promotion platform, the advertisement promotion platform may be application software, for example, browser software, and the user may open the browser software, input the keyword to perform advertisement search, and the like.

The advertisement promotion platform can be provided with a plurality of advertisements, different advertisements can correspond to different search keywords, and each advertisement can have the search keywords corresponding to the search keywords.

For example, the search keyword corresponding to advertisement a on the advertisement promotion platform may be keyword a, etc. Then multiple search keywords may be included in the ad promotion platform.

The server can obtain the search keywords appearing in the continuous unit time in the current search period from the plurality of search keywords in the advertisement promotion platform, and can obtain the target keywords of the promotion content to be verified, wherein the promotion content to be verified can also be the advertisement put on the advertisement promotion platform.

For example, the current search cycle may be from 1 month 15 of 2020 to 1 month 21 of 2020, the unit time may be 1 day, and the plurality of keywords may include: the server obtains the keywords which are continuously searched every day from 8 months 1 to 8 months 14 days from the plurality of search keywords as the keywords A, and the target keywords which can obtain the promotion content to be verified are the keywords A.

202. The server acquires a first retrieval total amount of the target keyword retrieved in the current retrieval period and a second retrieval total amount retrieved in the historical retrieval period.

After the target keyword is determined, the server can obtain the daily searched quantity of the target keyword in the current search period from the advertisement promotion platform, and perform sum value operation on the daily searched quantity in the current search period to obtain a first searched total quantity of the target keyword searched in the current search period.

For example, the server obtaining the daily retrieved quantity in the current retrieval period may include: 100, 200, 500, 700, 800, 900, 700, etc., the number of searches per day is summed up to obtain a first total search amount 3900.

The historical retrieval period may be a retrieval period that has the same period length as the current retrieval period and is before the current retrieval period. And the target keyword may be retrieved continuously per unit time during the history retrieval period.

For example, the historical search period in which the target keyword is obtained before the current search period and is searched continuously per unit time with the same period duration as the current search period may be from 1/8/2020 to 1/14/2020.

Since the embodiment of the application can check the effect of different bidding algorithms on advertisement delivery, different bidding algorithms can be used in the current retrieval period and the historical retrieval period, for example, the old bidding algorithm can be used in the historical retrieval period, and the new bidding algorithm can be used in the current retrieval period.

Further, the server may obtain a daily retrieval amount of the target keyword in the historical retrieval period from the advertisement promotion platform, perform sum-value operation on the daily retrieval amount in the historical retrieval period, and obtain a second retrieval total amount of the target keyword retrieved in the historical retrieval period.

For example, the server obtaining the daily retrieved quantity in the historical retrieval period may include: 200, 200, 400, 900, 700, 800, etc., the number of searches per day is summed up to obtain a first total search amount of 3900.

203. And the server performs calculation processing according to the first retrieval total amount and the second retrieval total amount to obtain a correction coefficient.

The correction coefficient may be used to correct the consumption amount generated in the current retrieval period, that is, the cost generated by the advertisement placement. In the advertisement putting process, except that the price adjusting algorithm can influence the cost generated by the advertisement putting, other external factors can also influence the cost generated by the advertisement putting.

For example, the cost of advertisement placement is related to the number of times the advertisement is retrieved on the advertisement promotion platform, and if the advertisement is acted in a certain time period, the retrieval amount of the advertisement can be increased, and correspondingly, the cost of advertisement placement is also increased, but the cost of advertisement placement is increased due to other factors rather than the change of the price adjustment algorithm, so that the inaccuracy exists in the bid algorithm check.

And calculating the first retrieval total amount and the second retrieval total amount, wherein the calculation can be ratio calculation, and then the ratio of the first retrieval amount to the second retrieval amount can be obtained to obtain a correction coefficient.

For example, if the first search total amount may be 3900 and the second search total amount may be 3900, the ratio of the first search amount to the second search amount is obtained, and may be 1, and the correction coefficient may be determined to be 1.

204. The server acquires a first virtual resource quantity consumed by the target keyword in unit time in the current retrieval period and a second virtual resource quantity consumed in unit time in the historical retrieval period.

The server can acquire the advertisement cost, namely the quantity of the first virtual resources, of the target keyword in each unit time in the current retrieval period from the advertisement promotion platform; and acquiring the advertisement cost, namely the quantity of the second virtual resources, generated by the target keyword in each unit time in the historical retrieval period.

For example, as shown in table 1, table 1 is a keyword consumption amount comparison table:

TABLE 1

Table 1 includes the consumption amounts generated by the old bidding algorithm and the new bidding algorithm, and the consumption amounts may be the number of virtual resources. The old bidding algorithm may use a historical search period with a cycle time of 1 month and 8 days 2020 to 1 month and 14 days 2020, and the obtaining, by the server, the second virtual resource amount in the historical search period may include: 101.8, 128.3, 71.95, 69.94, 24.14, 43.45, 71.9.

Accordingly, the new bidding algorithm may use the current search period with a cycle time of 14 days 1 month in 2020 to 21 days 1 month in 2020, and the obtaining, by the server, the first virtual resource amount in the current search period may include: 127.69, 134.82, 117.74, 129.41, 98.57, 103.67, 97.45.

205. And the server corrects the first virtual resource quantity based on the correction parameters to obtain the corrected virtual resource quantity in the current retrieval period.

After the first virtual resource quantity in the current retrieval period is obtained, the server may correct the first virtual resource quantity according to the correction parameter, where the correction may be to perform operation processing, for example, to perform ratio operation.

For example, the first virtual resource amount may include: 127.69, 134.82, 117.74, 129.41, 98.57, 103.67, and 97.45, where the correction coefficient may be 1, and the ratio of the first virtual resource quantity to the correction coefficient is calculated, so as to obtain the corrected virtual resource quantity corresponding to each first virtual resource quantity as: 127.69, 134.82, 117.74, 129.41, 98.57, 103.67, 97.45.

206. And the server performs verification processing according to the corrected virtual resource quantity and the second virtual resource quantity to obtain the similarity value of the corrected virtual resource quantity and the second virtual resource quantity.

The verification process may be a paired sample T test. The paired sample T test is an inferred statistical concept and represents a T statistic hypothesis test performed on the premise that two groups of samples are paired one by one. The matched sample refers to two groups of data obtained by performing two tests on the same sample, or two groups of data obtained by performing tests on two identical samples under different conditions. Then the paired sample T test is to determine whether there is a significant difference between the mean values of the two paired populations from the two paired samples according to the sample data.

For example, all the corrected virtual resource quantities may be used as one group of samples, and all the second virtual resource quantities may be used as another group of samples, and then the corrected virtual resource quantities and the second virtual resource quantities may be subjected to pairing T test, so as to obtain a T value, that is, a similarity value. The T value may be used to determine the overall difference between the corrected virtual resource amount and the second virtual resource amount.

Specifically, the corrected virtual resource quantity and the second virtual resource quantity are subjected to pairing T test, and may be processed according to a preset rule, where the preset rule may be a calculation formula. For example, the calculation formula may be: the first calculation formula T is (d1-d2)/[ S/√ (n-1) ]. And obtaining the similarity value of the corrected virtual resource quantity and the second virtual resource quantity according to the first calculation formula.

In the first calculation formula T ═ d1-d 2)/(S/√ (n-1) ], T may represent a similarity value, d1 may represent an average value of the corrected number of virtual resources, d2 may represent an average value of the second number of virtual resources, S may represent an average value of a standard deviation of the corrected number of virtual resources and a standard deviation of the second number of virtual resources, and n may represent a period unit time length of a current search period or a history search period.

For example, the corrected virtual resource amount may include: 127.69, 134.82, 117.74, 129.41, 98.57, 103.67, 97.45, the second amount of virtual resources may include: 101.8, 128.3, 71.95, 69.94, 24.14, 43.45, 71.9, then the average of the corrected virtual resource amounts can be calculated, which can result in d1 being 115.6214, and the average of the second virtual resource amounts can be calculated, which can result in d2 being 73.068; calculating the standard deviation of the corrected virtual resource quantity to be 14.810, and the standard deviation of the second virtual resource quantity to be 33.88, then determining that the average value S of the standard deviation of the corrected virtual resource quantity and the standard deviation of the second virtual resource quantity is 24.24, and the cycle unit time length n of the current search cycle may be 7; the above-mentioned value may be calculated based on the first calculation formula T ═ (d1-d2)/[ S/√ n-1 ], and a value of T of 4.32, i.e., a similarity value between the corrected number of virtual resources and the second number of virtual resources of 4.32, may be obtained.

207. The server determines the difference parameters of the corrected virtual resource quantity and the second virtual resource quantity based on the similarity value, and determines the popularization effect of the popularization content to be verified according to the difference parameters.

Determining the difference parameter between the corrected virtual resource quantity and the second virtual resource quantity according to the similarity value may be obtained by processing the similarity value based on a function TDIST (x, egress _ free, tails). For a detailed explanation of the function TDIST, please refer to the above embodiment, which is not described herein.

For example, the similarity value may be 4.32, and the similarity value is processed by a function TDIST (x, degrees _ freedom, tails), where x is 4.32, degrees _ freedom is 6 degrees of freedom (obtained from n-1), tails is 2 (representing two groups of samples), and the difference parameter is 0.004973.

After determining the difference parameter, the difference parameter may be compared to a preset difference parameter. If the difference parameter is smaller than the preset difference parameter, it may be determined that there is a significant difference between the corrected virtual resource quantity and the second virtual resource quantity (i.e., there is a significant difference, i.e., the data difference between the two sets of samples is negligible).

For example, if the preset difference parameter may be 0.05, and the difference parameter between the corrected virtual resource amount and the second virtual resource amount may be 0.004973, the difference parameter is compared with the preset difference parameter, and it may be determined that the difference parameter is smaller than the preset sample difference, which indicates that there is a significant difference between the corrected virtual resource amount and the second virtual resource amount.

After the fact that the corrected virtual resource quantity and the second virtual resource quantity are obviously different is determined, the corrected virtual resource quantity and the second virtual resource quantity can be compared, if the corrected virtual resource quantity is larger than the second virtual resource quantity, it can be determined that in the current retrieval period, the new bidding algorithm carried out on the promotion content to be verified enhances the promotion effect of the promotion content to be verified, and the effectiveness of the new bidding algorithm compared with the old bidding algorithm is proved.

In order to better implement the method for verifying the popularization effect provided by the embodiment of the application, the embodiment of the application also provides a device for verifying the popularization effect based on the method for verifying the popularization effect. The meaning of the noun is the same as that in the verification method of the above popularization effect, and specific implementation details can refer to the description in the method embodiment.

Referring to fig. 5, fig. 5 is a block diagram of a structure of a verification apparatus for a promotional effect according to an embodiment of the present disclosure, where the verification apparatus for a promotional effect may be applied to a terminal such as a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, and the like, and a cloud server providing basic cloud computing services such as a cloud service, a cloud database, a cloud computing, a cloud function, a cloud storage, a Network service, a cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), and a big data and artificial intelligence platform, and the apparatus may include:

a first determining unit 301, configured to determine a search keyword corresponding to promotional content to be verified, where the search keyword is a search keyword appearing in multiple continuous search cycles;

a second determining unit 302, configured to determine a first retrieval number of the retrieval keyword in a current retrieval period and a second retrieval number of the retrieval keyword in a historical retrieval period, where the historical retrieval period is a retrieval period before the current retrieval period;

an obtaining unit 303, configured to obtain a first virtual resource amount consumed by the search keyword per unit time in the current search period and a second virtual resource amount consumed by the search keyword per unit time in the historical search period;

an adjusting unit 304, configured to adjust the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity, so as to obtain an adjusted virtual resource quantity in unit time in a current retrieval period;

a checking unit 305, configured to check the promotion effect of the promotion content to be checked based on the adjusted number of virtual resources and the second number of virtual resources, and obtain and output a check result of the promotion content to be checked.

In some embodiments, please refer to fig. 6, and fig. 6 is a block diagram of a structure of a verification apparatus with another popularization effect according to an embodiment of the present application. The adjusting unit 304 may include:

a first determining subunit 3041, configured to determine a correction parameter according to the first retrieval number and the second retrieval number, where the correction parameter is used to correct the first virtual resource number;

a corrector subunit 3042, configured to correct the first virtual resource quantity according to the correction parameter, so as to obtain the adjusted virtual resource quantity.

In some embodiments, the first determining subunit 3041 may be specifically configured to: calculating the ratio of the first retrieval quantity to the second retrieval quantity; constructing the correction parameter for correcting the first virtual resource amount based on a ratio calculation result.

In some embodiments, please refer to fig. 7, and fig. 7 is a block diagram of a structure of a verification apparatus with another popularization effect according to an embodiment of the present application. The adjusting unit 304 may further include:

an adjusting subunit 3043, configured to adjust each first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain a first resource quantity group, where the first resource quantity group includes an adjusted virtual resource quantity in unit time in the current retrieval period;

the verification unit 305 may include:

a second determining subunit 3051, configured to determine, according to a second virtual resource in a unit time in the historical search period, a second resource quantity group, where the second resource quantity group includes the second virtual resource quantity in the historical search period in the unit time;

a third determining subunit 3052, configured to determine, based on the first resource quantity group and the second resource quantity group, a similarity value between the adjusted virtual resource quantity and the second virtual resource quantity;

and the checking subunit 3053 is configured to check the popularization effect of the popularization content to be checked according to the similarity value.

In some embodiments, the third determining subunit 3052 may be specifically configured to: determining an average difference value between the adjusted virtual resource quantity and the second virtual resource quantity according to the first resource quantity group and the second resource quantity group; calculating a standard difference value between the adjusted virtual resource quantity and the second virtual resource quantity based on the first resource quantity group and the second resource quantity group; and processing the average difference value and the standard difference value to obtain a similarity value between the adjusted virtual resource quantity and the second virtual resource quantity.

In some embodiments, the third determining subunit 3052 may also be configured to: acquiring the unit time length of the period of the current retrieval period to obtain the array capacity of the first resource quantity group; carrying out numerical operation on the standard difference value and the array capacity to obtain an operation result; and determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity based on the average difference value and the operation result.

In some embodiments, the syndrome unit 3053 may be specifically configured to: processing the similarity value according to a preset rule to obtain a target difference parameter between the adjusted virtual resource quantity and the second virtual resource quantity; comparing the target difference parameter with a preset difference parameter; and determining the promotion effect of the promotion content to be verified in the current retrieval period according to the comparison result.

The embodiment of the application discloses a verification device for popularization effect, which determines a retrieval keyword corresponding to popularization content to be verified through a first determination unit 301; a second determining unit 302, which determines a first retrieval number of the retrieval key words in the current retrieval period and a second retrieval number in the historical retrieval period; an obtaining unit 303, configured to obtain a first virtual resource amount consumed by the search keyword in a current search period per unit time, and a second virtual resource amount consumed by the search keyword in a historical search period per unit time; an adjusting unit 304, configured to adjust the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity, to obtain an adjusted virtual resource quantity per unit time in the current retrieval period; the checking unit 305 checks the promotion effect of the promotion content to be checked based on the adjusted number of virtual resources and the second number of virtual resources, and obtains and outputs a check result of the promotion content to be checked. Therefore, the first retrieval number of the retrieval keywords of the promotion content to be verified in the current retrieval period and the second retrieval number of the retrieval keywords of the promotion content to be verified in the historical retrieval period are calculated, the correction coefficient is determined, the first virtual resource number in the current retrieval period is corrected according to the correction coefficient, the corrected first virtual resource number and the corrected second virtual resource number in the historical retrieval period are verified, the promotion effect of the promotion content is obtained, and the promotion effect verification efficiency of the promotion content can be effectively improved.

The embodiment of the present application further provides a computer device, as shown in fig. 8, which shows a schematic structural diagram of a server according to the embodiment of the present application, and specifically:

the computer device may include components such as a processor 401 of one or more processing cores, memory 402 of one or more storage media, a power supply 403, and an input unit 404. Those skilled in the art will appreciate that the computer device configuration illustrated in FIG. 8 does not constitute a limitation of computer devices, and may include more or fewer components than those illustrated, or some components may be combined, or a different arrangement of components. Wherein:

the processor 401 is a control center of the computer device, connects various parts of the entire computer device using various interfaces and lines, and performs various functions of the computer device and processes data by running or executing software programs and/or modules stored in the memory 402 and calling data stored in the memory 402, thereby monitoring the computer device as a whole. Optionally, processor 401 may include one or more processing cores; optionally, the processor 401 may integrate an application processor and a modem processor, wherein the application processor mainly handles operating systems, user interfaces, application programs, and the like, and the modem processor mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 401.

The memory 402 may be used to store software programs and modules, and the processor 401 executes various functional applications and data processing by operating the software programs and modules stored in the memory 402. The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to the use of the server, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 402 may also include a memory controller to provide the processor 401 access to the memory 402.

The computer device further comprises a power supply 403 for supplying power to the respective components, and optionally, the power supply 403 may be logically connected to the processor 401 through a power management system, so that functions of managing charging, discharging, power consumption, and the like are implemented through the power management system. The power supply 403 may also include any component of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

The computer device may also include an input unit 404, which input unit 404 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.

Although not shown, the computer device may further include a display unit and the like, which are not described in detail herein. Specifically, in this embodiment, the processor 401 in the computer device loads the executable file corresponding to the process of one or more application programs into the memory 402 according to the following instructions, and the processor 401 runs the application program stored in the memory 402, so as to implement the various method steps provided by the foregoing embodiments, as follows:

The embodiment of the application discloses a method and a device for verifying popularization effect and a storage medium. According to the embodiment of the application, the retrieval keywords corresponding to the promotion content to be verified are determined; determining a first retrieval number of the retrieval keywords in the current retrieval period and a second retrieval number of the retrieval keywords in the historical retrieval period; acquiring a first virtual resource quantity consumed by a search keyword in unit time in a current search period and a second virtual resource quantity consumed in unit time in a historical search period; adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity of unit time in the current retrieval period; and verifying the promotion effect of the promotion content to be verified based on the adjusted number of the virtual resources and the second number of the virtual resources to obtain and output a verification result of the promotion content to be verified. Therefore, the first retrieval number of the retrieval keywords of the promotion content to be verified in the current retrieval period and the second retrieval number of the retrieval keywords of the promotion content to be verified in the historical retrieval period are calculated, the correction coefficient is determined, the first virtual resource number in the current retrieval period is corrected according to the correction coefficient, the corrected first virtual resource number and the corrected second virtual resource number in the historical retrieval period are verified, the promotion effect of the promotion content is obtained, and the promotion effect verification efficiency of the promotion content can be effectively improved.

It will be understood by those skilled in the art that all or part of the steps in the methods of the above embodiments may be performed by instructions or by instructions controlling associated hardware, which may be stored in a storage medium and loaded and executed by a processor.

To this end, embodiments of the present application provide a storage medium, in which a plurality of instructions are stored, where the instructions can be loaded by a processor to perform steps in any of the verification methods for promotional effects provided in embodiments of the present application. For example, the instructions may perform the steps of:

determining a retrieval keyword corresponding to the promotion content to be verified; determining a first retrieval number of the retrieval keywords in the current retrieval period and a second retrieval number of the retrieval keywords in the historical retrieval period; acquiring a first virtual resource quantity consumed by a search keyword in unit time in a current search period and a second virtual resource quantity consumed in unit time in a historical search period; adjusting the first virtual resource quantity according to the first retrieval quantity and the second retrieval quantity to obtain the adjusted virtual resource quantity of unit time in the current retrieval period; and verifying the promotion effect of the promotion content to be verified based on the adjusted number of the virtual resources and the second number of the virtual resources to obtain and output a verification result of the promotion content to be verified.

The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.

Wherein the storage medium may include: read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and the like.

Since the instructions stored in the storage medium can execute the steps in any of the verification methods for popularization effects provided in the embodiments of the present application, the beneficial effects that can be achieved by any of the verification methods for popularization effects provided in the embodiments of the present application can be achieved, which are detailed in the foregoing embodiments and will not be described again here.

According to an aspect of the application, a computer program product or computer program is provided, comprising computer instructions, the computer instructions being stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the method provided in the various alternative implementations of the verification aspect of the promotional effect or the verification aspect of the promotional effect described above.

The method, the apparatus, and the storage medium for verifying the popularization effect provided by the embodiment of the present application are introduced in detail, and a specific example is applied in the description to explain the principle and the implementation manner of the present application, and the description of the embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for those skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A method for verifying promotion effect is characterized by comprising the following steps:

2. The method according to claim 1, wherein the adjusting the first virtual resource amount according to the first retrieval amount and the second retrieval amount to obtain an adjusted virtual resource amount per unit time in a current retrieval period comprises:

determining a correction parameter according to the first retrieval number and the second retrieval number, wherein the correction parameter is used for correcting the first virtual resource number;

and correcting the first virtual resource quantity according to the correction parameters to obtain the adjusted virtual resource quantity.

3. The method of claim 2, wherein determining a correction parameter based on the first search number and the second search number comprises:

calculating the ratio of the first retrieval quantity to the second retrieval quantity;

constructing the correction parameter for correcting the first virtual resource amount based on a ratio calculation result.

4. The method according to claim 1, wherein the adjusting the first virtual resource amount according to the first retrieval amount and the second retrieval amount to obtain an adjusted virtual resource amount per unit time in a current retrieval period comprises:

adjusting the quantity of each first virtual resource according to the first retrieval quantity and the second retrieval quantity to obtain a first resource quantity group, wherein the first resource quantity group comprises the adjusted virtual resource quantity in unit time in the current retrieval period;

the verifying the promotion effect of the promotion content to be verified based on the adjusted virtual resource quantity and the second virtual resource quantity comprises:

5. The method of claim 4, wherein determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity based on the first resource quantity group and the second resource quantity group comprises:

6. The method of claim 5, wherein determining the similarity value between the adjusted virtual resource quantity and the second virtual resource quantity according to the average difference value and the standard difference value comprises:

7. The method according to claim 4, wherein the verifying the promotion effect of the promotion content to be verified according to the similarity value comprises:

comparing the target difference parameter with a preset difference parameter;

8. The utility model provides a calibration equipment of popularization effect which characterized in that includes:

9. The apparatus of claim 8, wherein the adjusting unit comprises:

10. A storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the steps of the promotional effect verification method of any of claims 1 to 7.