CN112118328B - Method and system for inquiring and analyzing brand domain name registration information - Google Patents

Method and system for inquiring and analyzing brand domain name registration information Download PDF

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CN112118328B
CN112118328B CN202010826771.1A CN202010826771A CN112118328B CN 112118328 B CN112118328 B CN 112118328B CN 202010826771 A CN202010826771 A CN 202010826771A CN 112118328 B CN112118328 B CN 112118328B
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domain name
brand
list
registration information
query
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CN112118328A (en
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高雷
卢文哲
邢志杰
毛伟
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Shenzhen Wangji Technology Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00Network arrangements, protocols or services for addressing or naming
    • H04L61/45Network directories; Name-to-address mapping
    • H04L61/4505Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols
    • H04L61/4511Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols using domain name system [DNS]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24Querying
    • G06F16/245Query processing
    • G06F16/2453Query optimisation
    • G06F16/24532Query optimisation of parallel queries
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24Querying
    • G06F16/245Query processing
    • G06F16/2457Query processing with adaptation to user needs
    • G06F16/24578Query processing with adaptation to user needs using ranking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management

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  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computational Linguistics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The application relates to a method and a system for inquiring and analyzing brand domain name registration information, wherein the method comprises the following steps: generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of a message engine; sequentially reading domain names to be queried from a request message queue, and initiating a WHOIS query request through a distributed server to acquire a query result of domain name registration information; pushing the query result of the domain name registration information to a query result queue of the message engine; and analyzing the registration condition of the brand domain name according to the query result, and feeding back the analysis result to the query request end. According to the scheme, registration conditions of all enterprise brand words under all top-level domains can be automatically inquired, so that enterprises can more conveniently know registration conditions of brand domain names; and sending a WHOIS query request by using a distributed server so as to avoid a WHOIS query frequency limiting strategy, so that a query analysis result is complete and accurate.

Description

Method and system for inquiring and analyzing brand domain name registration information
Technical Field
The application relates to the technical field of domain name query, in particular to a method and a system for querying and analyzing brand domain name registration information.
Background
WHOIS is a domain name query service, and provides domain name query functions in a WHOIS text protocol mode and a WEB service mode; the WHOIS query function is typically provided by a registry or registrar. The registry is a registration management organization and is responsible for management and operation of top-level domain names. The registries are generally not directed towards domain name end consumers, but sell secondary domain names to domain name end consumers through registries. The registrar is a registration service organization, develops domain name registration service for domain name terminal consumers, and provides a domain name registration service system to help users to perform domain name registration management, including domain name registration, renewal, transfer, domain name registration information update and the like.
As one of the domain name terminal clients, an enterprise typically registers an enterprise brand domain name via a registrar, establishes a website, and operates with the enterprise. Before registering a domain name, an enterprise can use a registrar WHOIS system to perform registration information inquiry and confirmation on the domain name so as to acquire whether the domain name is occupied and related information of the occupied domain name.
In the past, enterprises have often registered enterprise brand domain names under top-level domains such as com, net, org, cn, etc. because of their high exposure to top-level domains, which are of greater interest to the market. After 2013, with the gradual activation of new general top-level domain names, when enterprises register brand domain names, the number of top-level domain names which can be selected reaches more than one thousand.
As brand owners of large enterprises, large institutions and the like, the brand word size can reach tens or hundreds. If the registrar WHOIS function is used, the inquiry analysis of registration conditions is carried out on all enterprise brand words under all top-level domains, so that the method is very inconvenient for enterprises and is very difficult to master the current registration conditions of enterprise brand domain names.
In the related art, in the case of thousands of top-level domain names and tens of enterprise brand words, the combination of brand domain names will reach tens of thousands. If a user queries domain name registration information of tens of thousands of brand domain names, which means that a large number of domain name WHOIS query requests can be generated in a short time, the WHOIS service provider is usually easily triggered to query frequency limitation of a single IP unit time, so that registration information of all target domain names cannot be effectively collected.
In addition, the common registrar WHOIS function cannot provide the enterprise clients with a full view of the registration situation of brand words, such as how many brand domain names of the enterprise are in the enterprise's own hands, how many are already registered and occupied, and how many occupied domain names can be purchased.
Disclosure of Invention
In order to overcome the problems in the related art to at least a certain extent, the application provides a method and a system for inquiring and analyzing brand domain name registration information.
According to a first aspect of an embodiment of the present application, there is provided a method for querying and analyzing brand domain name registration information, including:
generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of a message engine;
sequentially reading domain names to be queried from a request message queue, and initiating a WHOIS query request through a distributed server to acquire a query result of domain name registration information;
pushing the query result of the domain name registration information to a query result queue of the message engine;
and analyzing the registration condition of the brand domain name according to the query result, and feeding back the analysis result to the query request end.
Further, the generating a domain name list to be queried according to the top-level domain name list and the brand word list includes:
and arranging and combining the top-level domain name list and the brand word list to generate a domain name list to be queried.
Further, the method further comprises:
according to the domain name to be queried, crawling a domain name website top page and a www domain name website top page, and analyzing the domain name site building condition and the domain name selling intention;
pushing the domain name building analysis results to a query result queue of the message engine.
Further, the method further comprises:
and reading the query result data item by item from the query result queue, analyzing the query result data and storing the query result data into a database.
Further, the analyzing the registration condition of the brand domain name according to the query result includes:
reading inquiry result data from a database, and counting the situation of domain name registrants;
and calculating the brand domain name self-ratio according to the number of the self domain names and the total number of the brand domain names.
Further, the brand domain name has a self-rating of:
(number of owned domain names/total number of branded domain names) ×100%.
Further, the analyzing the registration of the brand domain name according to the query result further includes:
and calculating the brand domain name loss rate according to the brand domain name loss quantity and the total number of the brand domain names.
According to a second aspect of an embodiment of the present application, there is provided a system for querying and analyzing brand domain name registration information, including:
the domain name query request generator is used for generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of the message engine;
the domain name registration information inquirer is used for sequentially reading domain names to be inquired from the request message queue, initiating a WHOIS inquiry request through the distributed server and obtaining inquiry results of domain name registration information; the domain name registration information inquirer is also used for pushing the inquiry result of the domain name registration information to an inquiry result queue of the message engine;
and the data analysis engine is used for comprehensively analyzing the registration condition of the brand domain name according to the query result and feeding back the analysis result to the query request end.
According to a third aspect of embodiments of the present application, there is provided a computer device comprising:
a memory for storing a computer program;
a processor for executing the computer program in the memory to perform the operational steps of the method according to any one of the embodiments described above.
According to a fourth aspect of embodiments of the present application, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the operational steps of the method of any one of the embodiments described above.
The technical scheme provided by the embodiment of the application has the following beneficial effects:
according to the scheme, registration conditions of all enterprise brand words under all top-level domains can be automatically inquired, so that enterprises can more conveniently know registration conditions of brand domain names; aiming at the limit of the common public WHOIS service on the query request frequency in a single IP unit time, a distributed server is used for sending out the WHOIS query request so as to avoid the WHOIS query frequency limit strategy, so that the query analysis result is complete and accurate.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.
FIG. 1 is a flowchart illustrating a method of querying and analyzing brand domain name registration information, according to an example embodiment.
FIG. 2 is a block diagram illustrating an architecture of a brand domain name registration information querying and analyzing system, according to an example embodiment.
Detailed Description
Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of methods and systems that are consistent with aspects of the present application, as detailed in the accompanying claims.
FIG. 1 is a flowchart illustrating a method of querying and analyzing brand domain name registration information, according to an example embodiment. The method may comprise the steps of:
step S1: and generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of the message engine.
Step S2: and sequentially reading the domain names to be queried from the request message queue, and initiating a WHOIS query request through the distributed server to acquire a query result of domain name registration information.
Aiming at the frequency limitation of the common public WHOIS service on the query request within a single IP unit time, the method uses a cluster mode to send out WHOIS query requests. A cluster may be made up of tens of hosts with independent IPs, each issuing WHOIS requests at a fixed frequency of less than 30 seconds/time to avoid the WHOIS query frequency restriction policy.
Step S3: pushing the query result of the domain name registration information to a query result queue of the message engine.
Step S4: and analyzing the registration condition of the brand domain name according to the query result, and feeding back the analysis result to the query request end.
According to the scheme, registration conditions of all enterprise brand words under all top-level domains can be automatically inquired, so that enterprises can more conveniently know registration conditions of brand domain names; and aiming at the frequency limitation of the query request of the common public WHOIS service in a single IP unit time, sending out the WHOIS query request by using a distributed server so as to avoid a WHOIS query frequency limitation strategy.
The scheme of the application is expanded and explained below by combining with a specific application scene.
The domain name query request generator is used for generating a domain name list to be queried according to the top-level domain name list and the enterprise brand word list, and pushing the domain name list to a request message queue of the message engine. Here, assuming that the number of top-level domain names is n1 and the number of brand words of the enterprise is n2, the number of to-be-queried listings is n3=n1×n2.
In some embodiments, the generating the domain name list to be queried according to the top-level domain name list and the brand word list includes:
and arranging and combining the top-level domain name list and the brand word list to generate a domain name list to be queried.
The domain name registration information inquirer sequentially reads the domain names to be inquired from a request message queue of the message engine, and initiates a WHOIS inquiry request to a corresponding top-level domain name management mechanism according to the domain name to acquire a domain name registration information inquiry result; in addition, according to the name of the domain, a crawler technology is used for crawling the domain name address head page and the www domain name address head page, and judging the site establishment condition and the selling intention of the domain name. The domain name registration information inquirer is distributed in the network, and the number of the domain name registration information inquirer can be tens to hundreds of servers.
The domain name registration information inquirer pushes the WHOIS inquiry result obtained from the top-level domain name registration management organization and the crawled domain name website establishment analysis result to an inquiry result queue of the message engine.
In some embodiments, the method further comprises:
according to the domain name to be queried, crawling a domain name website top page and a www domain name website top page, and analyzing the domain name site building condition and the domain name selling intention;
pushing the domain name building analysis results to a query result queue of the message engine.
The query result collector reads the query result data item by item from the query result queue of the message engine, analyzes the result data and stores the result data into the database.
In some embodiments, the method further comprises:
and reading the query result data item by item from the query result queue, analyzing the query result data and storing the query result data into a database.
The data analysis engine reads the query result data from the database, compares the domain name registrants according to the domain name registrant conditions, calculates the number of enterprise brand domain names held by the enterprises by themselves, and presumes the number to be n4. Then the enterprise brand domain name self-rating = (own domain name number/brand domain name total number) ×100% = (n 4/n 3) ×100%.
In some embodiments, the analyzing the registration of the brand domain name according to the query result includes:
reading inquiry result data from a database, and counting the situation of domain name registrants;
and calculating the brand domain name self-ratio according to the number of the self domain names and the total number of the brand domain names.
In some embodiments, the brand domain name has an own rate of:
(number of owned domain names/total number of branded domain names) ×100%.
By comparing the domain name holders, the number of enterprise brand domain names held by other registrants is calculated, assuming the number is n5. Then the combined branded domain name churn rate = (brand domain name churn number/brand domain name total number) ×100% = (n 5/n 3) ×100%.
In some embodiments, the analyzing the registration of the brand domain name according to the query result further includes:
and calculating the brand domain name loss rate according to the brand domain name loss quantity and the total number of the brand domain names.
According to the scheme, according to the known top-level domain name list and the enterprise brand keyword list, the domain name information is queried through a batch WHOIS technology, and the owner characteristic information is compared, so that the enterprise brand domain name self-rating, the enterprise brand domain name loss rate, the enterprise brand domain name buyback rate and the like can be calculated.
The method and the device can help the enterprise to automatically analyze the registered situation of the brand domain name of the enterprise, and comprise the steps of brand domain name self-rating analysis, brand domain name loss rate analysis, brand domain name buyback rate analysis and the like. Meanwhile, the limitation of a technical system can be fully avoided, so that the obtained analysis data cover all top-level domain names and all brand keywords, and the analysis result is complete and accurate.
Referring to fig. 2, the present application further provides a system for querying and analyzing brand domain name registration information, including: a domain name query request generator, a message engine, a domain name registration information querier, a query result collector, a database and a data analysis engine.
And the domain name query request generator is used for generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of the message engine.
The domain name query request generator is used for generating a domain name list to be queried according to the top-level domain name list and the enterprise brand word list, and pushing the domain name list to a request message queue of the message engine. Here, assuming that the number of top-level domain names is n1 and the number of brand words of the enterprise is n2, the number of to-be-queried listings is n3=n1×n2.
The domain name registration information inquirer is used for sequentially reading domain names to be inquired from the request message queue, and initiating a WHOIS inquiry request through the distributed server to acquire inquiry results of domain name registration information. The domain name registration information querier is further used for pushing the query result of the domain name registration information to a query result queue of the message engine.
The domain name registration information inquirer sequentially reads domain names to be inquired from a request message queue of the message engine, and initiates a WHOIS inquiry request to a corresponding top-level domain name management mechanism according to the domain name to acquire a domain name registration information inquiry result; in addition, according to the name of the domain, a crawler technology is used for crawling the domain name address head page and the www domain name address head page, and judging the site establishment condition and the selling intention of the domain name. The domain name registration information inquirer is distributed in the network, and the number of the domain name registration information inquirer can be tens to hundreds of servers.
The domain name registration information inquirer pushes the WHOIS inquiry result obtained from the top-level domain name registration management organization and the crawled domain name website establishment analysis result to an inquiry result queue of the message engine.
The query result collector reads the query result data item by item from the query result queue of the message engine, analyzes the result data and stores the result data into the database.
And the data analysis engine is used for comprehensively analyzing the registration condition of the brand domain name according to the query result and feeding back the analysis result to the query request end.
The data analysis engine reads the query result data from the database, compares the domain name registrants according to the domain name registrant conditions, calculates the number of enterprise brand domain names held by the enterprises by themselves, and presumes the number to be n4. Then the enterprise brand domain name self-rating = (own domain name number/brand domain name total number) ×100% = (n 4/n 3) ×100%.
By comparing the domain name holders, the number of enterprise brand domain names held by other registrants is calculated, assuming the number is n5. Then the combined branded domain name churn rate = (brand domain name churn number/brand domain name total number) ×100% = (n 5/n 3) ×100%.
By analyzing the site establishment condition of the domain name website and the home page content condition of the domain name website, the domain name is assumed to be held by other registrants, but the home page content displays the intention to be sold, and the number of the domain names is n6; or the domain name has not been established, this part of the domain name number is n7. Then the enterprise brand name outsourcability = ((number of unregistered domain names + number of registered for sale domain names + number of registered for building domain names)/brand name total number) x 100% = ((n 3-n4-n 5) +n6+n7)/n 3) x 100% may be calculated.
Embodiments of the present application also provide a computer device comprising:
a memory for storing a computer program;
a processor, configured to execute the computer program in the memory, to implement any of the methods for querying and analyzing brand domain name registration information as described above, including: generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of a message engine; sequentially reading domain names to be queried from a request message queue, and initiating a WHOIS query request through a distributed server to acquire a query result of domain name registration information; pushing the query result of the domain name registration information to a query result queue of the message engine.
Embodiments of the present application further provide a computer readable storage medium having a computer program stored thereon, where the computer program when executed by a processor implements a method for querying and analyzing brand domain name registration information according to any one of the embodiments described above, including: generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of a message engine; sequentially reading domain names to be queried from a request message queue, and initiating a WHOIS query request through a distributed server to acquire a query result of domain name registration information; pushing the query result of the domain name registration information to a query result queue of the message engine.
It is to be understood that the same or similar parts in the above embodiments may be referred to each other, and that in some embodiments, the same or similar parts in other embodiments may be referred to.
It should be noted that in the description of the present application, the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Furthermore, in the description of the present application, unless otherwise indicated, the meaning of "plurality" means at least two.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and further implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
It is to be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, and where the program, when executed, includes one or a combination of the steps of the method embodiments.
In addition, each functional unit in each embodiment of the present application may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.
The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like.
In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the application, and that variations, modifications, alternatives, and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the application.

Claims (8)

1. A method for querying and analyzing brand domain name registration information, comprising:
generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of a message engine;
sequentially reading domain names to be queried from a request message queue, and initiating a WHOIS query request through a distributed server to acquire a query result of domain name registration information;
pushing the query result of the domain name registration information to a query result queue of the message engine;
reading query result data from the query result queue one by one, analyzing the query result data, and counting the situation of domain name registrants;
and calculating the brand domain name self-rating and the brand domain name loss rate according to the self domain name number, the brand domain name loss number and the brand domain name total number, and feeding back the brand domain name self-rating and the brand domain name loss rate to the query request terminal.
2. The method of claim 1, wherein the generating a list of domain names to be queried from the top-level domain name list and the brand word list comprises:
and arranging and combining the top-level domain name list and the brand word list to generate a domain name list to be queried.
3. The method as recited in claim 1, further comprising:
according to the domain name to be queried, crawling a domain name website top page and a www domain name website top page, and analyzing the domain name site building condition and the domain name selling intention;
pushing the domain name building analysis results to a query result queue of the message engine.
4. A method according to any one of claims 1-3, further comprising:
analyzing the query result data and storing the query result data into a database.
5. The method of claim 1, wherein the brand domain name has a self-rating of:
(number of owned domain names/total number of branded domain names) ×100%.
6. A system for querying and analyzing brand domain name registration information, comprising:
the domain name query request generator is used for generating a domain name list to be queried according to the top-level domain name list and the brand word list, and pushing the domain name list to be queried to a request message queue of the message engine;
the domain name registration information inquirer is used for sequentially reading domain names to be inquired from the request message queue, initiating a WHOIS inquiry request through the distributed server and obtaining inquiry results of domain name registration information; the domain name registration information inquirer is also used for pushing the inquiry result of the domain name registration information to an inquiry result queue of the message engine;
the data analysis engine is used for reading and analyzing query result data one by one from the query result queue and counting the situation of domain name registrants; and calculating the brand domain name self-rating and the brand domain name loss rate according to the self domain name number, the brand domain name loss number and the brand domain name total number, and feeding back the brand domain name self-rating and the brand domain name loss rate to the query request terminal.
7. A computer device, comprising:
a memory for storing a computer program;
a processor for executing a computer program in said memory to carry out the operational steps of the method according to any one of claims 1 to 5.
8. A computer-readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, carries out the operational steps of the method according to any one of claims 1 to 5.
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