CN112116373A - Coupon delivery method, device, equipment and storage medium - Google Patents
Coupon delivery method, device, equipment and storage medium Download PDFInfo
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- 238000002716 delivery method Methods 0.000 title description 3
- 238000000034 method Methods 0.000 claims abstract description 36
- 238000013507 mapping Methods 0.000 claims description 11
- 238000004891 communication Methods 0.000 claims description 5
- 238000005516 engineering process Methods 0.000 claims description 4
- 238000004590 computer program Methods 0.000 claims description 3
- 230000001737 promoting effect Effects 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 3
- 239000002453 shampoo Substances 0.000 description 3
- 230000007547 defect Effects 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 238000007639 printing Methods 0.000 description 2
- 238000005406 washing Methods 0.000 description 2
- 241000282326 Felis catus Species 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013500 data storage Methods 0.000 description 1
- 230000003111 delayed effect Effects 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
- 239000004973 liquid crystal related substance Substances 0.000 description 1
- 230000008774 maternal effect Effects 0.000 description 1
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- 230000003287 optical effect Effects 0.000 description 1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
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Abstract
The invention discloses a method, a device, equipment and a storage medium for pushing preference information. The method for pushing the preference information comprises the following steps: when the triggering operation of a user on the electronic price tag information of a target object is detected, acquiring the price tag attribute information of the electronic price tag and the user basic information of the user; determining promotion information associated with the target object according to the price tag attribute information; and generating preferential information according to the promotion information and the user basic information, and pushing the preferential information to the user. The technical scheme of the embodiment of the invention realizes automatic pushing of the preferential information, the pushing strategy is flexible and convenient, and the method has pertinence and improves the shopping experience of users.
Description
Technical Field
The embodiment of the invention relates to the technical field of electronic communication, in particular to a method, a device, a storage medium and equipment for pushing preferential information.
Background
With the continuous development of internet technology, the traditional paper coupons are gradually disliked because of the inconvenience of issuing, storing and modifying, and more merchants tend to perform marketing promotion activities through electronic benefits.
The existing electronic coupon releasing method mainly comprises the following steps: firstly, printing bar codes on settlement tickets of supermarkets and shops to push coupons; and secondly, putting the coupons in various application programs, such as public praise, heaven cat, American group and the like, or online stores.
The first type of delivery method has the defects that the preferential information can be obtained only after the consumer finishes shopping, and the effect of promoting consumption cannot be achieved after the information method is delayed; the second type of delivery means has the defects that the coupon receiving entrance is single, and the coupon pertinence is poor.
Disclosure of Invention
The embodiment of the invention provides a method, a device, equipment and a storage medium for pushing preferential information, which are used for realizing automatic pushing of the preferential information, and can realize targeted and personalized pushing of the preferential information through electronic price tag information and user information, thereby improving the shopping experience of a user.
In a first aspect, an embodiment of the present invention provides a method for pushing benefit information, where the method for pushing benefit information includes:
when the triggering operation of a user on the electronic price tag information of a target object is detected, acquiring the price tag attribute information of the electronic price tag and the user basic information of the user;
determining promotion information associated with the target object according to the price tag attribute information;
and generating preferential information according to the promotion information and the user basic information, and pushing the preferential information to the user.
In a second aspect, an embodiment of the present invention further provides a device for pushing benefit information, where the device for pushing benefit information includes:
the price tag attribute information acquisition module is used for acquiring the price tag attribute information of the electronic price tag and the user basic information of the user when the triggering operation of the user on the electronic price tag information of the target object is detected;
the promotion information determining module is used for determining promotion information associated with the target object according to the price tag attribute information;
and the discount information pushing module is used for generating discount information according to the promotion information and the user basic information and pushing the discount information to the user.
In a third aspect, an embodiment of the present invention further provides an apparatus, where the apparatus includes:
the display screen is used for displaying the electronic price tag information of the electronic price tag;
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method for delivery of coupons as provided by any of the embodiments of the present invention.
In a fourth aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for delivering a coupon provided in any embodiment of the present invention.
According to the technical scheme of the embodiment of the invention, the promotion information related to the target concerned by the user is determined through the attribute information of the electronic price tag and the basic information of the user, the preferential information is generated according to the promotion information and is pushed to the user, the automatic pushing of the preferential information is realized, the corresponding preferential information is pushed according to the commodity concerned by the user, the pushing strategy is flexible and convenient, the pertinence is achieved, and the shopping experience of the user is improved.
Drawings
Fig. 1 is a flowchart of a method for pushing offer information according to a first embodiment of the present invention;
fig. 2 is a flowchart of a method for pushing offer information in the second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a device for pushing offer information according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an apparatus in the fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a method for pushing offer information according to an embodiment of the present invention, where the embodiment is applicable to a situation of pushing offer information, and the method can be executed by a device for pushing offer information, and specifically includes the following steps:
The target object may be a commodity, a service item, a package, or the like. The price tag attribute information may be identification information of the electronic price tag, such as an ID of the electronic price tag itself. Specifically, the electronic price tag can be information which can uniquely represent the identity of the electronic price tag, such as a factory number, a product model and the like.
Illustratively, the basic information of the user may include information such as age, gender, identification number, occupation, mobile phone number or bank card number. Further, the user basic information also comprises consumption information of the user, and the consumption information comprises consumption grade and/or historical consumption information. In addition, the consumption information also comprises shopping characteristic information such as shopping preference of the user.
In this embodiment, the obtaining of the user basic information of the user may be determining user identity information according to login information of the user, and further obtaining the user basic information according to the user identity information. The basic information of the user can be acquired from historical data stored locally or in a cloud, and can also be acquired through a third-party platform.
Optionally, the basic information of the user may be obtained by a questionnaire, or may be obtained by a related application, applet, or web page.
The triggering operation is an operation performed by a user on the electronic price tag information, such as scanning a two-dimensional code or a bar code of the electronic price tag information, or an operation of placing a user terminal in a sensing area, and the operation can be a contact operation or a non-contact operation.
Optionally, the detecting a trigger operation of the user on the electronic price tag information of the target object includes: detecting the operation of scanning the two-dimensional code of the electronic price tag information on the electronic price tag by the user; or, detecting an operation of the user to scan a barcode of the electronic price tag information on the electronic price tag; or, an operation of acquiring the electronic price information by the terminal through Near Field Communication (NFC) is detected.
Optionally, the price tag attribute information of the electronic price tag may be acquired in the form of a wired network, a wireless network, or a local area network, or may be in other implementation manners, which is not limited in the embodiment of the present invention.
And 120, determining promotion information associated with the target object according to the price attribute information.
Wherein the target object associated promotional information comprises: at least one of various promotion information such as promotion information of a producer of the target object, promotion information of a seller of the target object, promotion information of a third party platform, and promotion information of a special festival.
The sales promotion information of the producer comprises the sales promotion information of the target commodity, the sales promotion information of the same product as the producer of the target commodity and the like; the sales promotion information of the seller includes the sales promotion information of the target commodity, the sales promotion information of the products of the same category as the target commodity, and the like; the special holiday promotion information includes holiday promotion information, producer special holiday promotion information, and seller special holiday promotion information. The special festival may be a anniversary day or month, a consumer birthday, or a month in which the birthday is located. Holidays include legal holidays or other holidays such as double 11, maternal, feminine, etc. The sales promotion information is obtained according to the price tag attribute information, the sales promotion information can be obtained through a pre-established mapping relation, the sales promotion information related to the target object and the price tag attribute information, such as ID, of the target object are bound, then when a user scans a two-dimensional code or a bar code of an electronic price tag or places a user terminal in a sensing area, the price tag information can be obtained, and correspondingly, the price tag attribute information and the sales promotion information bound with the price tag attribute information can be obtained according to the triggering operation of the user.
Optionally, determining, according to the price tag attribute information, promotional information associated with the target object, includes: acquiring a mapping relation between the price tag attribute information and at least one target object which is established in advance; and determining promotion information associated with the target object according to the price tag attribute information and the mapping relation.
At least one of these is to be understood as meaning one, two or more. That is, the price label attribute information may be associated with only one product, or may be associated with two or more products. Optionally, the mapping relationship between the price tag attribute information and the target object may be determined according to price information and/or attribute information of the target object. For example, the attribute information of the same price tag may correspond to products with the same price and different attributes in the same type of goods. For example, the price tag attribute information may correspond to a certain shampoo or a plurality of chips with different tastes. When the product corresponds to a single commodity, the corresponding relation is more strict, the establishment of the preferential information is not easy to make mistakes, and when the product corresponds to a plurality of similar products with the same price, the preferential information of the products is conveniently provided.
And step 130, generating discount information according to the promotion information and the basic information of the user, and pushing the discount information to the user.
According to the embodiment of the invention, the information of the commodity concerned by the user and the information of the user are obtained through the triggering operation of the user on the electronic price tag information of the target commodity, and the discount information related to the commodity and the user is generated according to the commodity information concerned by the user and the user information, so that the discount information is more pertinent and better meets the requirements of the user.
For example, when a user scans an electronic price tag of a certain product of shampoo, according to the historical shopping habits of the user, for example, the user frequently purchases a washing and caring user, the preferential information pushed to the user may be: the shampoo is bought into two pieces and is folded eight times, or the brand washing and protecting goods are bought into 199 minus 50, or the brand goods are bought into three-free first class. The preferential information is generated in real time according to the commodities concerned by the user, and is not preset, so that the timeliness and pertinence of the preferential information are guaranteed, and meanwhile, the generated preferential information is more in line with the shopping requirements of the user.
The preferential information is generated aiming at the user and the target object concerned by the user, so that the preferential information is more pertinent. Even if the concerned commodities of the same user are different, the pushed preferential information is different. The preferential information can be preset, and then the basic information and the promotion information of the user are matched to select the preferential information to be pushed; the method can also be generated according to the basic information and the promotion information of the user, and is generated in real time, so that the timeliness of the preferential information is ensured. The offer information may be a coupon or other form of information.
Optionally, the coupon information may be pushed to the user terminal through an application program, for example, the coupon information is pushed to the user terminal through an application program of a store or a mall installed by the user, the coupon information is pushed to the user through an instant messaging tool or an applet, or the coupon information is pushed to the user through, for example, a third-party application platform, and the user may obtain the coupon information by printing a coupon corresponding to the coupon information. Certainly, the offer information may also be pushed in other manners, and is not limited to be pushed to the user terminal, and may also be pushed to other devices.
According to the technical scheme of the embodiment of the invention, the promotion information related to the target concerned by the user is determined through the attribute information of the electronic price tag and the basic information of the user, the preferential information is generated according to the promotion information and is pushed to the user, the automatic pushing of the preferential information is realized, the corresponding preferential information is pushed according to the commodity concerned by the user, the pushing strategy is flexible and convenient, the pertinence is achieved, and the shopping experience of the user is improved.
Example two
Fig. 2 is a flowchart of a method for pushing offer information in the second embodiment of the present invention, where the technical solution of this embodiment is supplemented and replaced on the basis of the above technical solution, and optionally, as shown in fig. 2, the method for pushing offer information provided in the second embodiment of the present invention further includes: and displaying the guiding information of the at least one target object through at least one display screen.
The method for pushing the preference information specifically comprises the following steps:
And step 230, determining promotion information associated with the target object according to the price tag attribute information.
And 240, generating discount information according to the promotion information and the basic information of the user, and pushing the discount information to the user.
Wherein, at least one display screen can be 1, 2, 3 or more, and the guiding information can be the propaganda information or the promotion information of the target object, and can also comprise the electronic price tag information of the target object. The Display screen may be an LCD (Liquid Crystal Display) Display screen or a CRT (Cathode Ray Tube), and specifically, the Display screen may be a bar screen, and the bar screen is more suitable for being placed on a shelf to Display guidance information due to the structural characteristics of the bar screen. The display screen can be installed near the target object, or at the entrance of the class of the target object, or at the entrance of a shopping mall, the roof of the shopping mall, and the like, and the display screen can be fixedly or non-fixedly installed or can be installed in a hanging manner. The embodiment of the invention does not limit the type, size and installation mode of the display screen. The display of the guide information is carried out through the display screen, so that the user can conveniently know the sales promotion condition of the commodity in time, and the purchase strategy can be conveniently made.
Optionally, the detecting of the trigger operation of the user on the electronic price tag information of the target object in the guidance information includes: detecting the operation of scanning the two-dimensional code of the electronic price tag information on a display screen by the user; or, detecting an operation of the user to scan a barcode of the electronic price tag information on a display screen; or detecting the operation that the terminal acquires the electronic price tag information through the near field communication technology.
Similarly, the price tag attribute information of the display screen may be acquired in the form of a wired network, a wireless network, or a local area network, or may be in other implementation manners, which is not limited in this embodiment of the present invention.
The display screen is arranged to display the guiding information of the target object, the target concerned by the user and the basic information of the user are obtained according to the electronic price tag information in the guiding information scanned on the display screen by the user, the preferential condition of the target object is displayed to the user more intuitively, the user can know the promotion information conveniently, the preferential information is pushed according to the condition of the target concerned by the user and the condition of the user, the pushing strategy is flexible and convenient, pertinence is achieved, and the shopping experience of the user is improved.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a benefit information pushing device according to a third embodiment of the present invention, and as shown in fig. 3, the benefit information pushing device includes: a price tag attribute information acquisition module 310, a promotion information determination module 320, and a coupon information push module 330.
The price tag attribute information acquiring module 310 is configured to acquire price tag attribute information of an electronic price tag and user basic information of a user when a triggering operation of the user on the electronic price tag information of a target object is detected; a promotional information determination module 320 for determining promotional information associated with the target object based on the price tag attribute information; and the benefit information pushing module 330 is configured to generate benefit information according to the promotion information and the user basic information, and push the benefit information to the user.
According to the technical scheme of the embodiment of the invention, the promotion information related to the target concerned by the user is determined through the attribute information of the electronic price tag and the basic information of the user, the preferential information is generated according to the promotion information and is pushed to the user, the automatic pushing of the preferential information is realized, the corresponding preferential information is pushed according to the commodity concerned by the user, the pushing strategy is flexible and convenient, the pertinence is achieved, and the shopping experience of the user is improved.
The user basic information comprises consumption information of the user, and the consumption information comprises consumption grade and/or historical consumption information.
Optionally, the price tag attribute information obtaining module 310 is specifically configured to:
when the operation that the user scans the two-dimensional code of the electronic price tag information on the electronic price tag is detected; or, detecting an operation of the user to scan a barcode of the electronic price tag information on the electronic price tag; or when the operation that the terminal acquires the electronic price tag information through the near field communication technology is detected, acquiring the price tag attribute information of the electronic price tag and the user basic information of the user.
Optionally, the promotion information determination module 320 includes:
the mapping relation obtaining unit is used for obtaining the pre-established mapping relation between the price tag attribute information and at least one target object;
and the promotion information determining unit is used for determining promotion information associated with the target object according to the price tag attribute information and the mapping relation.
The pushing device of the preferential information further comprises:
and the guide information display module is used for displaying the guide information of at least one target object through at least one display screen.
The guidance information may include electronic price tag information, and accordingly, the price tag attribute information obtaining module 310 is configured to:
and when the triggering operation of the user on the electronic price tag information of the target object in the guiding information is detected, acquiring the price tag attribute information of the electronic price tag information and the user basic information of the user.
The device for pushing the preferential information provided by the embodiment of the invention can execute the method for pushing the preferential information provided by any embodiment of the invention, and has the corresponding functional modules and the beneficial effects of the execution method.
Example four
Fig. 4 is a schematic structural diagram of an apparatus according to embodiment 4 of the present invention, and as shown in fig. 4, the server includes a processor 410, a memory 420, an input device 430, and an output device 440; the number of the processors 410 in the server may be one or more, and one processor 410 is taken as an example in fig. 4; the processor 410, the memory 420, the input device 430 and the output device 440 in the server may be connected by a bus or other means, and the bus connection is exemplified in fig. 4.
The memory 420 serves as a computer-readable storage medium, and may be used to store software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the method for pushing the offer information in the embodiment of the present invention (for example, the price attribute information acquisition module 310, the promotion information determination module 320, and the offer information pushing module 330 in the offer information pushing apparatus). The processor 410 executes various functional applications of the server and data processing by executing software programs, instructions and modules stored in the memory 420, that is, implements the above-described method for pushing the benefit information.
The memory 420 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 420 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 420 may further include memory located remotely from the processor 410, which may be connected to the device/terminal/server via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input means 430 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the device/terminal/server. The output device 440 may include a display device such as a display screen.
EXAMPLE five
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, where the computer-executable instructions are executed by a computer processor to perform a method for pushing preference information, where the method includes:
when the triggering operation of a user on the electronic price tag information of a target object is detected, acquiring the price tag attribute information of the electronic price tag and the user basic information of the user;
determining promotion information associated with the target object according to the price tag attribute information;
and generating preferential information according to the promotion information and the user basic information, and pushing the preferential information to the user.
Of course, the storage medium provided in the embodiment of the present invention includes computer-executable instructions, where the computer-executable instructions are not limited to the method operations described above, and may also perform related operations in the method for pushing the offer information provided in any embodiment of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the above-mentioned benefit information push apparatus, each unit and each module included in the above-mentioned embodiment are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding function can be implemented; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A method for pushing preference information is characterized by comprising the following steps:
when the triggering operation of a user on the electronic price tag information of a target object is detected, acquiring the price tag attribute information of the electronic price tag and the user basic information of the user;
determining promotion information associated with the target object according to the price tag attribute information;
and generating preferential information according to the promotion information and the user basic information, and pushing the preferential information to the user.
2. The method for pushing the offer information according to claim 1, wherein said determining the promotion information associated with the target object according to the price attribute information comprises:
acquiring a mapping relation between the price tag attribute information and at least one target object which is established in advance;
and determining promotion information associated with the target object according to the price tag attribute information and the mapping relation.
3. The method for pushing the offer information according to claim 1, wherein the user basic information includes consumption information of the user, and the consumption information includes consumption level and/or historical consumption information.
4. The method for pushing the offer information according to any one of claims 1 to 3, further comprising:
and displaying the guiding information of the at least one target object through at least one display screen.
5. The method for pushing the offer information according to claim 4, wherein the guidance information includes electronic price tag information;
correspondingly, when the trigger operation of the user on the electronic price tag information of the target object is detected, acquiring the price tag attribute information of the electronic price tag and the user basic information of the user, including:
and when the triggering operation of the user on the electronic price tag information of the target object in the guiding information is detected, acquiring the price tag attribute information of the electronic price tag information and the user basic information of the user.
6. The method for pushing the offer information according to claim 1, wherein the detecting the trigger operation of the user on the electronic price tag information of the target object includes:
detecting the operation of scanning the two-dimensional code of the electronic price tag information on the electronic price tag by the user; alternatively, the first and second electrodes may be,
detecting an operation of the user to scan a barcode of the electronic price tag information on an electronic price tag; alternatively, the first and second electrodes may be,
and detecting the operation that the terminal acquires the electronic price tag information through the near field communication technology.
7. A device for pushing preference information is characterized by comprising:
the price tag attribute information acquisition module is used for acquiring the price tag attribute information of the electronic price tag and the user basic information of the user when the triggering operation of the user on the electronic price tag information of the target object is detected;
the promotion information determining module is used for determining promotion information associated with the target object according to the price tag attribute information;
and the discount information pushing module is used for generating discount information according to the promotion information and the user basic information and pushing the discount information to the user.
8. The device for pushing preference information according to claim 7, wherein the price tag attribute information acquiring module is specifically configured to:
acquiring a mapping relation between the price tag attribute information and at least one pre-established price tag attribute information;
and determining promotion information associated with the target object according to the price tag attribute information and the mapping relation.
9. An apparatus, comprising:
the display screen is used for displaying the electronic price tag information of the electronic price tag;
one or more processors;
a memory for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement a method of delivery of a coupon as recited in any of claims 1-6.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method of delivering a coupon according to any one of claims 1 to 6.
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| CN201910537449.4A CN112116373A (en) | 2019-06-20 | 2019-06-20 | Coupon delivery method, device, equipment and storage medium |
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