CN112085390A

CN112085390A - Method and system for evaluating film and television work propagation effect

Info

Publication number: CN112085390A
Application number: CN202010949425.2A
Authority: CN
Inventors: 刘杉; 宋世聪; 李明茜; 闫妍; 李金歌
Original assignee: Communication University of China
Current assignee: Communication University of China
Priority date: 2020-09-10
Filing date: 2020-09-10
Publication date: 2020-12-15

Abstract

The disclosure relates to a method and a system for evaluating the transmission effect of film and television works, wherein the method comprises the following steps: acquiring related data of a target film and television work in different periods; obtaining index values corresponding to one or more preset evaluation indexes by processing the related data in different periods; obtaining the spreading effect score of the target film and television works according to the index values corresponding to the preset evaluation indexes; wherein the related data of different periods comprises: the relevant data before mapping, the relevant data in mapping and the relevant data after mapping. According to the method and the device, related data of the target film and television works in different periods such as before showing, during showing and after showing are comprehensively utilized for comprehensive analysis, and propagation effects in different periods are measured through preset evaluation indexes, so that more accurate propagation effect scores are obtained, and comprehensive and accurate quantitative evaluation of the propagation effects of the film and television works is realized.

Description

Method and system for evaluating film and television work propagation effect

Technical Field

The present disclosure relates to the field of information processing technologies, and in particular, to a method and a system for evaluating a film and television work propagation effect.

Background

With the increasing of information transmission platforms, the transmission ways of the film and television works become more diversified, and the quality of the film and television works is uneven, so that the analysis difficulty of the transmission effect of the film and television works is increased. In the related art, analysis for the transmission effect of the film and television works is few, and most of the analysis adopts single data to perform qualitative analysis, so that the analysis for the transmission effect of the film and television works is not comprehensive enough and not accurate enough.

Disclosure of Invention

In view of this, the present disclosure provides a method and a system for evaluating the transmission effect of film and television works.

According to an aspect of the present disclosure, there is provided a method for evaluating a film and television work propagation effect, including:

acquiring related data of a target film and television work in different periods;

obtaining index values corresponding to one or more preset evaluation indexes by processing the related data in different periods;

obtaining the spreading effect score of the target film and television works according to the index values corresponding to the preset evaluation indexes;

wherein the related data of different periods comprises: the relevant data before mapping, the relevant data in mapping and the relevant data after mapping.

In a possible implementation manner, the obtaining an index value corresponding to one or more preset evaluation indexes by processing the related data of different periods includes:

and for each period, processing the relevant data according to the corresponding relation between the relevant data and the preset evaluation index to obtain the index value of the preset evaluation index corresponding to the relevant data.

In a possible implementation manner, for each period, processing the relevant data according to a corresponding relationship between the relevant data and a preset evaluation index to obtain an index value of the preset evaluation index corresponding to the relevant data includes:

performing hierarchical analysis on related data meeting a first preset rule in each period respectively, and constructing a hierarchical analysis model of one or more preset evaluation indexes, wherein the hierarchical analysis model comprises a target layer, a scheme layer and a criterion layer;

constructing a judgment matrix of a scheme layer and a judgment matrix of a criterion layer in each hierarchy analysis model;

and obtaining an index value of a preset evaluation index corresponding to the related data by performing weighted summation on the judgment matrix of the scheme layer and the judgment matrix of the criterion layer.

and respectively carrying out weighting processing on the related data meeting the second preset rule in each period to obtain the index value of the preset evaluation index corresponding to the related data.

In a possible implementation manner, the obtaining of the propagation effect score of the target movie work according to the index value corresponding to each preset evaluation index includes: and selecting a plurality of preset evaluation indexes through clustering analysis, and obtaining the propagation effect score of the target movie and television works according to the index values corresponding to the selected preset evaluation indexes.

In a possible implementation manner, the obtaining of the propagation effect score of the target movie work according to the index value corresponding to each preset evaluation index includes:

calculating the Euclidean distance from the target film and television work to a preset positive ideal solution and the Euclidean distance from the target film and television work to a preset negative ideal solution according to the index value; the preset positive ideal solution and the preset negative ideal solution represent the optimal propagation effect scheme of the target film and television work;

obtaining the closeness of the target film and television work and the optimal propagation effect scheme according to the Euclidean distance from the target film and television work to a preset positive ideal solution and the Euclidean distance from the target film and television work to a preset negative ideal solution;

and obtaining the propagation effect score of the target film and television works according to the closeness.

In one possible implementation, the preset positive ideal solution and the preset negative ideal solution are determined by a weighted canonical decision matrix;

the method further comprises the following steps:

obtaining a movie and television work index value matrix according to the one or more preset evaluation indexes and one or more movie and television work index values;

standardizing the index value matrix of the film and television works to obtain a standardized index value matrix of the film and television works;

determining the weight of each preset evaluation index by using an entropy weight method;

and obtaining the weighted standard decision matrix according to the standardized index value matrix of the film and television works and the weight of each preset evaluation index.

In one possible implementation, the method further includes:

storing the propagation effect scores and the index values of one or more movie works into a database;

and responding to a query instruction of a user, and generating a spreading effect evaluation report of the film and television works queried by the user according to the user type and the related data stored in the database.

In one possible implementation, the method further includes:

when a user inquires the film and television works, updating the propagation effect scores of the film and television works inquired by the user according to the interactive data generated by the user aiming at the interactive behaviors of the film and television works and the weight of the interactive data.

According to another aspect of the present disclosure, there is provided a system for evaluating a transmission effect of a movie work, including:

the data acquisition module is used for acquiring related data of the target film and television works in different periods; wherein the related data of different periods comprises: relevant data before mapping, relevant data in mapping and relevant data after mapping;

the index value calculation module is used for processing the related data in different periods to obtain index values corresponding to one or more preset evaluation indexes;

and the propagation effect scoring module is used for obtaining the propagation effect score of the target film and television works according to the index values corresponding to the preset evaluation indexes.

According to another aspect of the present disclosure, there is provided an evaluation apparatus for a film and television work propagation effect, including: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the above method.

According to another aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the above-described method.

In the embodiment of the present disclosure, by obtaining related data of a target movie and television work in different periods, the related data in different periods includes: relevant data before mapping, relevant data in mapping and relevant data after mapping; obtaining index values corresponding to one or more preset evaluation indexes by processing the related data in different periods; obtaining the spreading effect score of the target film and television works according to the index values corresponding to the preset evaluation indexes; therefore, the related data of the target film and television works in different periods such as before showing, during showing and after showing are comprehensively utilized for comprehensive analysis, and the propagation effects in different periods are measured through the preset evaluation indexes, so that more accurate propagation effect scores are obtained, and comprehensive and accurate quantitative evaluation of the propagation effects of the film and television works is realized.

Other features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments, which proceeds with reference to the accompanying drawings.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate exemplary embodiments, features, and aspects of the disclosure and, together with the description, serve to explain the principles of the disclosure.

Fig. 1 is a flowchart illustrating a method for evaluating a film and television work propagation effect according to an embodiment of the present disclosure;

FIG. 2 is a flow chart of a method for evaluating the effect of the transmission of a film and television work according to an embodiment of the present disclosure;

fig. 3 is a schematic structural diagram of a system for evaluating the effect of the transmission of a movie work according to an embodiment of the present disclosure;

fig. 4 is a block diagram of an evaluation apparatus for film and television work propagation effect according to an embodiment of the present disclosure.

Detailed Description

Various exemplary embodiments, features and aspects of the present disclosure will be described in detail below with reference to the accompanying drawings. In the drawings, like reference numbers can indicate functionally identical or similar elements. While the various aspects of the embodiments are presented in drawings, the drawings are not necessarily drawn to scale unless specifically indicated.

The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments.

Furthermore, in the following detailed description, numerous specific details are set forth in order to provide a better understanding of the present disclosure. It will be understood by those skilled in the art that the present disclosure may be practiced without some of these specific details. In some instances, methods, means, elements and circuits that are well known to those skilled in the art have not been described in detail so as not to obscure the present disclosure.

The method has the remarkable characteristics that cross-platform propagation becomes the current movie and television industry by virtue of diversified channels and terminals, maximization of benefit of content resources, and fusion development by taking content as a guide practice; compared with self-media transmission, literary work transmission, news transmission and the like, the cross-platform transmission of film and television works has the advantages of wider transmission and better effect of improving the international image. Therefore, the value analysis of the cross-platform transmission effect of the film and television works has important significance for the development of the media industry, wherein the transmission effect refers to an effective result generated by the transmission behavior on the behavior of people; the method comprises the changes of knowledge, emotion, behavior, attitude and the like after the information is received by the receiver, and also comprises the transmission purpose and intention of the transmitter to the extent that the transmission behavior completes. Specifically to the film and television field, the transmission effect of the film and television works is mainly expressed as follows: the comprehensive analysis method of the system comprises the following steps of integrating various factors such as the transmission force, the guide force, the influence, the public trust, the expression force, the content quality, the user evaluation and the like. However, with the diversification of information transmission modes, the number of information transmission platforms is gradually increased, the transmission paths of the film and television works become very complicated, the factors influencing the transmission effect are numerous, and the analysis difficulty of the transmission effect of the film and television works is increased due to the uneven quality of the film and television works.

In the related technology, the analysis of the transmission effect of the film and television works is few, and most of the analysis is qualitative analysis, so that objective and scientific quantitative analysis is lacked. The traditional analysis method for the transmission effect of the film and television works is usually based on watching, box-office, comment and questionnaire investigation, but under the new background of current media fusion, the method has the problems of data source simplification and transmission effect one-sidedness analysis.

In order to solve the above problems in the related art, the embodiment of the present disclosure provides an evaluation scheme for a cross-platform comprehensive transmission effect of a movie and television work, so as to perform comprehensive, identical, and effective value evaluation on the transmission effect of the movie and television work.

Fig. 1 shows a flowchart of a method for evaluating the effect of transmission of a movie work according to an embodiment of the present disclosure. The method can be applied to a processor, a server and other devices with data processing capacity; as shown in fig. 1, the method may include:

step 10, acquiring related data of a target film and television work in different periods; wherein the related data of different periods comprises: the relevant data before mapping, the relevant data in mapping and the relevant data after mapping.

Wherein, the film and television works are made on a certain material (such as film, storable medium, etc.), and are composed of a series of pictures with accompanying sound or without accompanying sound, and the works are shown and played by a proper device (such as a player), and can comprise film works and works created by a similar film making method (such as TV series, video works, etc.); the specific content of the film and television works is not limited in the embodiment of the disclosure. The target movie and television work is a movie and television work with a to-be-evaluated propagation effect, the related data is data associated with the target movie and television work, and the related data can be from a plurality of information propagation platforms, for example: social networking sites, video sites, review sites, and the like.

Illustratively, a social networking site may include: newwave microblog, beepli, qq space, man-net, wechat public number, etc.; the video website may include: love art, you and cool, Tencent video, search fox, Baidu video and the like; the review website may include: cat eyes, bean, time net, etc.

In a possible implementation manner, web crawler technology, octopus software and the like can be utilized to obtain relevant data before showing, relevant data during showing and relevant data after showing of a target film and television work from a plurality of information propagation platforms such as the social network site, the video network site and the comment network site, and the relevant data in different periods are stored in a preset database; illustratively, the acquired relevant data for different time periods may be stored in the form of an Excel table. It should be noted that the database may be configured to store related data of large data volumes of film and television works in different periods, and the related data of each film and television work in different periods may be obtained from multiple information dissemination platforms in the manner described above.

Exemplary pre-mapping correlation data may include: promotion data of relevant personnel before showing on the target movie works, if: the promotion number of the lead actor, the promotion number of the director, the promotion number of the drama editor, the promotion number of the original author, the promotion number of the large traffic volume V, and the like. The method can also comprise the following steps: response data obtained for promotion before showing on a target movie and television work are as follows: the reading amount, the praise number, the forwarding number, the collection number, the comment number and the like of the promotion. The method can also comprise the following steps: influence data of original Intellectual Property (IP) of the target movie and television works, such as: load platform, total clicks, total recommendations, total collections, awards, and the like.

Exemplary, relevant data in the mapping may include: when the target film and television works are shown, the official promotion has the advantages of the number of praise, the number of forwarding, the number of comments and the like, and the number of forwarding, praise, the number of comments and the like of related derivative videos made by the fans. The method can also comprise the following steps: data about first-show, meeting, exchange, interview, etc. held by media, such as: the number of likes for these activities, the number of reviews, the number of forwards, the amount of collections, the amount of reads, etc.

Exemplary, the related data after mapping may include: the number of related peripheral releases of the target film and television works, the sales volume and the like. The method can also comprise the following steps: the number of propaganda activities such as the main route performance, the comprehensive art and the like, and the number of praise, comment, forwarding, collection, reading and the like of the propaganda activities on each information dissemination platform. The method can also comprise the following steps: and the target movie and television works relate to the microblog hot searching times. The method can also comprise the following steps: the number of well-known awards (e.g., oscar, jinxiang award, jinma award, etc.) obtained for the target movie work. The method can also comprise the following steps: box office data of the target movie work, and the like. The method can also comprise the following steps: scoring of the target movie work at each large video website, and the like. The method can also comprise the following steps: the number of fans on the official platform of the target film and television works, and the like.

Step 20, obtaining index values corresponding to one or more preset evaluation indexes by processing the related data in different periods;

in the step, the preset evaluation index can be any index which can be used for evaluating the propagation effect; the relevant data and the preset evaluation index have a corresponding relation, and some relevant data can be preset to obtain a corresponding certain preset evaluation index; the preset evaluation indexes can comprise pre-mapping evaluation indexes, mid-mapping evaluation indexes and post-mapping evaluation indexes; wherein, different evaluation indexes correspond to the different related data; for example, the before-mapping evaluation index corresponds to the before-mapping relevant data, and the box-office index in the after-mapping evaluation index corresponds to the box-office data of the target film and television work in the after-mapping relevant data; the number of the preset evaluation indexes can be set according to actual needs, and is not limited herein.

Illustratively, the pre-mapping evaluation index may include: pre-showing promotion indexes, pre-showing response indexes, original IP influence indexes and other preset evaluation indexes, wherein the pre-showing promotion indexes represent the promotion strength of the film and television works on each information transmission platform before showing, and reflect the transmission effect of the film and television works before showing to a certain extent; the larger the index value of the pre-showing popularization index is, the better the pre-showing propagation effect of the film and television works is; the index value of the pre-reflection promotion index can be obtained according to the promotion number of the directors, the promotion number of the drama editor, the promotion number of the original author, the promotion number with a large flow V and the like on each information dissemination platform.

The on-map evaluation index may include: the method comprises the following steps of official promotion and promotion indexes, related derivative video indexes made of vermicelli, first-party ceremony/meeting/exchange/interview indexes and other preset evaluation indexes, wherein the official promotion and promotion indexes and the related derivative video indexes made of vermicelli are as follows: the method represents the promotion modes of publicity films, promotion documents, microblogs and the like which are issued by the official and related to the film and television works and can enable the public to obtain information, the magnitude of the index values of the official promotion publicity indexes and related derivative video indexes made by the vermicelli represents the propaganda strength of the official to the film and television works, the larger the index value is, the larger the propaganda strength of the official to the film and television works in the showing on the film and television works is, and the better the propagation effect is; the official promotion and promotion indexes and the index values of the related derivative video indexes made by the fans can be obtained through the number of praise, the number of forwarding, the number of comments and the like of promotion and promotion of the parties and the number of forwarding, the number of praise, the number of comments and the like of the related derivative videos made by the fans. First-show present/meeting/exchange/interview indexes: the propaganda strength of the movie and television works such as first-show present/meeting/communication meeting/interview and the like is represented, and the higher the index value of the index is, the higher the propaganda strength is, the better the transmission effect of the movie and television works is; the index value of the index can be determined by forwarding number, collection number, watching number and the like of related videos of first-show/meeting/exchange/interview and the like.

The post-mapping evaluation index may include: pre-set evaluation indexes such as main creation show and comprehensive program indexes, famous prize scoring indexes, cross-platform scoring indexes, bean vermicelli quantity indexes, peripheral influence indexes, microblog heat indexes, box-office indexes and the like; the main creative road show and the comprehensive art program indexes represent the propagation effect achieved by utilizing the main creative road show and the comprehensive art programs to continuously propagate after the movie works are shown; index values of the main creation show and the comprehensive program indexes can be calculated to obtain an evaluation score by utilizing the comment number, the forwarding number and the like of the praise number under the two kinds of activity related information collected by each information spreading platform; the larger the score, the better the transmission. The famous prize scoring index represents the influence of the number of various authoritative prizes obtained by the movie and television works at home and abroad on the spreading effect of the movie and television works; the size of the index value of the index can reflect the quality and the propagation effect of the film and television works, and the larger the index value is, the higher the quality of the film and television works is, the better the propagation effect is; the index value of the known prize scoring index of the movie work can be obtained by giving weights to different types of prizes, then putting 1 to the obtained prize and 0 to the unacquired prize of the movie work, and then calculating.

In a possible implementation manner, the obtaining an index value corresponding to one or more preset evaluation indexes by processing the related data of different periods may include: and for each period, processing the relevant data according to the corresponding relation between the relevant data and the preset evaluation index to obtain the index value of the preset evaluation index corresponding to the relevant data.

In the embodiment of the present disclosure, for the relevant data of each period, the relevant data corresponding to each preset evaluation index in the period may be processed respectively to obtain an index value corresponding to each preset evaluation index; and taking the index values corresponding to all the preset evaluation indexes in the same period as the index values of the period. The obtained index value may be stored in the database, for example.

In one possible implementation, the manner in which the data is processed may be determined based on the characteristics of the related data at different times. Exemplarily, whether the related data of each period meet a preset rule is judged, the preset rule represents the complexity grade of the related data, and the complexity grade can be divided according to actual needs and is not limited herein; illustratively, the complexity level is divided into three levels, i.e., a higher level, a medium level and a lower level, wherein the preset rules may include: the system comprises a first preset rule, a second preset rule, a third preset rule and the like, wherein the first preset rule can indicate that the complexity of related data is high, the second preset rule can indicate that the complexity of the related data is medium, and the third preset rule can indicate that the complexity of the related data is low; and setting corresponding analysis judgment coefficients r according to the related data meeting different preset rules, and determining a processing mode adopted for the related data according to the analysis judgment coefficients r.

Illustratively, the related data with more complex hierarchies satisfies a first preset rule, a hierarchy analysis is required, the data analysis judgment coefficient satisfying the first preset rule is set to r-1, and the related data satisfying the first preset rule may include: the related data before showing, the related data in showing, the times of the propaganda activities such as the main route creation, the synthesis and the like in the related data after showing, and the praise numbers, the comment numbers, the forwarding numbers, the collection amounts, the reading amounts and the like of the propaganda activities on each information spreading platform.

For example, the related data with medium complexity in the data hierarchy satisfies a second preset rule, the weight analysis is required, the data analysis determination coefficient satisfying the second preset rule is set to r ═ 0, and the related data satisfying the second preset rule may include: the number of the famous awards obtained by the target film and television works in the related data after showing, the scores of the target film and television works in all the large video websites and the like.

Illustratively, the related data with the simplest data hierarchy satisfies a third preset rule, and without processing, the data analysis and judgment coefficient satisfying the third preset rule is set to r-1, and the related data satisfying the third preset rule may include: the related peripheral release quantity and sales volume of the target film and television works in the displayed related data, the related microblog hot searching times of the target film and television works, the box office data of the target film and television works, the number of fans of the official platform of the target film and television works and the like.

In a possible implementation manner, for each period, processing the relevant data according to a corresponding relationship between the relevant data and a preset evaluation index to obtain an index value of the preset evaluation index corresponding to the relevant data may include: performing hierarchical analysis on related data meeting a first preset rule in each period respectively, and constructing a hierarchical analysis model of one or more preset evaluation indexes, wherein the hierarchical analysis model comprises a target layer, a scheme layer and a criterion layer; constructing a judgment matrix of a scheme layer and a judgment matrix of a criterion layer in each hierarchy analysis model; and obtaining an index value of a preset evaluation index corresponding to the related data by performing weighted summation on the judgment matrix of the scheme layer and the judgment matrix of the criterion layer.

In the embodiment of the present disclosure, hierarchical Analysis (AHP) is performed on the relevant data corresponding to each preset evaluation index that satisfies the first preset rule, that is, the relevant data with the analysis determination coefficient r being 1; and constructing a hierarchical analysis model of each preset evaluation index.

Illustratively, a hierarchical analysis model of the pre-mapping promotion indexes is constructed, and the relevant data corresponding to the pre-mapping promotion indexes comprises: the promotion quantity of the lead actor, the promotion quantity of the director, the promotion quantity of the drama editor, the promotion quantity of the original author, the promotion quantity of the large-traffic V and the like; the hierarchical analysis model comprises: target layer: pre-reflection popularization indexes; a criterion layer: the main actor, director, drama editor, original author and flow are large V; scheme layer: social networking sites (microblog, beepli-beepli animation, qq space, man-net, WeChat public number), video sites (love art, Youkou, Tencent video, search fox, Baidu video), comment sites (cat eye, bean, time net).

Illustratively, a hierarchical analysis model of the before-mapping response index is constructed, and relevant data corresponding to the before-mapping response index includes: promoting the reading amount, the praise number, the forwarding number, the collection number, the comment number and the like of the browser; the hierarchical analysis model comprises: target layer: a pre-mapping response indicator; a criterion layer: reading amount, praise number, forwarding number, collection number and comment number; scheme layer: social networking sites (microblog, beepli-beepli animation, qq space, man-net, WeChat public number), video sites (love art, Youkou, Tencent video, search fox, Baidu video), comment sites (cat eye, bean, time net).

Illustratively, a hierarchical analysis model of the original IP influence index is constructed, and relevant data corresponding to the original IP influence index comprises: a continuous platform, total clicks, total recommendations, total collections, awards, and the like; the hierarchical analysis model comprises: target layer: the original IP influence indexes; a criterion layer: total clicks, recommended numbers, collected numbers, obtained awards and praise numbers; scheme layer: social networking sites (microblog, beepli and beepli animations, qq space, man-net, WeChat public number), video sites (Aiqiyi, Youkao, Tencent video, Fox, Baidu video), comment sites (cat eye, bean, time-light net), and continuous platform.

Illustratively, a hierarchical analysis model of the official promotion and promotion indexes and the related derivative video indexes produced by the fans is constructed, and the related data of the official promotion and promotion indexes and the related derivative video indexes produced by the fans comprise: when the target film and television works are shown, the official promotion and promotion numbers such as the praise number, the forwarding number, the comment number and the like, and the forwarding number, the praise number, the comment number and the like of the related derivative videos made by the fans; the hierarchical analysis model comprises: target layer: official promotion and promotion indexes and related derivative video indexes produced by vermicelli; a criterion layer: forwarding number, praise number and comment number; scheme layer: social networking sites (microblog, beepli-beepli animation, qq space, man-net, WeChat public number), video sites (love art, Youkou, Tencent video, search fox, Baidu video), comment sites (cat eye, bean, time net).

Illustratively, a hierarchical analysis model of first-show present/meeting/exchange/interview indexes is constructed, and relevant data of the first-show present/meeting/exchange/interview indexes comprises: number of likes, comments, forwards, amounts of collection, amounts of reading, etc. on first-show/meet/exchange/interview activities held by the media; the hierarchical analysis model comprises: target layer: first-show present/meeting/exchange/interview indexes; a criterion layer: the number of praise, the number of comments, the number of forwarding, the collection amount and the reading amount; scheme layer: social networking sites (microblog, beepli-beepli animation, qq space, man-net, WeChat public number), video sites (love art, Youkou, Tencent video, Fox, Baidu video), comment sites (cat eye, bean, time-light net).

Illustratively, a hierarchical analysis model of the main route creator and the comprehensive art program indexes is constructed, and relevant data corresponding to the main route creator and the comprehensive art program indexes comprises the following steps: the number of times of propaganda activities such as a main creation director, a comprehensive art and the like, and the number of praise, comment, forwarding, collection, reading and the like of the propaganda activities on each information spreading platform; the hierarchical analysis model comprises: target layer: the program indexes of the main creation of a road show and a comprehensive art; a criterion layer: the number of praise, the number of comment and the number of forwarding; scheme layer: social networking sites (microblog, beepli-beepli animation, qq space, man-net, WeChat public number), video sites (love art, Youkou, Tencent video, search fox, Baidu video), comment sites (cat eye, bean, time net).

Further, the judgment matrix of the scheme layer and the judgment matrix of the criterion layer in each hierarchical analysis model are respectively constructed, for example, the judgment matrix of the scheme layer and the judgment matrix of the criterion layer can be constructed by adopting a consistent matrix method (such as a 1-9 scale method); taking the constructed hierarchical analysis model of the official promotion and promotion indexes and the related derivative video indexes made by the vermicelli as an example for explanation, a judgment matrix of a criterion layer and a judgment matrix of a scheme layer are constructed by adopting a 1-9 scale method, wherein the judgment matrix of the criterion layer can be as follows:

further, yaahp (yet other ahp) software or Matrix Laboratory (MATLAB) may be used to process the judgment Matrix of the criterion layer and the judgment Matrix of the solution layer of the above structure to obtain the weights of each element in the judgment Matrix of the criterion layer and the judgment Matrix of the solution layer, and perform consistency check, and if the consistency is not satisfied, modify the judgment Matrix of the above structure, and perform reprocessing and analyzing until the consistency check is passed.

Further, weighting and summing the judgment matrix of the scheme layer and the judgment matrix of the criterion layer to obtain index values of all preset evaluation indexes; for example, a weighted summation process may be performed according to the weight of each element in the judgment matrix of the solution layer and the weight of each element in the judgment matrix of the criterion layer, so as to obtain an index value of a preset evaluation index in the target layer. For example, if the scheme layers are the love art and the microblog in the hierarchical analysis model of the official promotion and promotion indexes of the target film and television works and the related derivative video indexes made by the vermicelli, the weights are 0.6 and 0.4 respectively; the criterion layer is the praise amount and the forwarding amount, the weight is 0.5 and 0.5 respectively, and the judgment matrix of the criterion layer and the judgment matrix of the scheme layer both meet consistency tests, and the index value of the official promotion and promotion index of the target layer and the index value of the related derivative video index manufactured by the vermicelli is 0.3 + 0.2.

In a possible implementation manner, the processing the relevant data of each period to obtain the index value of each preset evaluation index may include: and respectively carrying out weighting processing on the related data meeting the second preset rule in each period to obtain the index value of the preset evaluation index corresponding to the related data.

In the embodiment of the present disclosure, for the relevant data satisfying the second preset rule in each period, that is, the relevant data with the analysis and judgment coefficient r being 0, the relevant data corresponding to the same preset evaluation index is weighted and summed to obtain the index value of the preset index.

For example, for the famous prize scoring index, the related data corresponding to the famous prize scoring index includes: the number of the famous awards obtained by the target film and television works. Wherein, each famous prize item is preset with two attributes, namely a weight value and whether the prize is obtained or not; wherein, whether to obtain the attribute of this prize has two kinds of concrete numerical values: the number 1 represents a winning prize and the number 0 represents a losing prize.

The famous prize can be divided into a famous prize of a movie and a famous prize of a television play: well-known awards for movies include: the osca jinxiang prize (usa), the jinqiu prize (usa), the golden palm prize (france), the gold bear prize (germany), the gold lion prize (italy), the gold chicken prize (continental-expert prize), the jinxiang prize (chinese hong kong), the gold horse prize (chinese taiwan), the hundred flower prize (continental-audience prize), the huabiao prize (continental-government prize), and so on. Well known awards for television series include: the sky prize (chinese-government prize), the eagle prize (china), the yulan prize (china), the trollflower prize (china), the panda prize (china), the five one-project prize (china), the starlight prize (chinese-government prize), the american prize (usa), the seoul international tv festival (korea), the tokyo international tv drama festival (japan), the asian tv jackpot (singapore), and so on.

Wherein, a weight gradient can be set, and the weight corresponding to each known prize is determined: for example, three gradients are divided into 5 min, 3 min and 1 min; and 5, dividing: has high domestic and international influence, the support and the approval of most authoritative experts and high mass-based awards. And 3, dividing: has general domestic and international influence, the support and the approval of general authoritative experts and general public-based awards. 1 minute: has less domestic and international influence, less support and approval of authoritative experts and less public-based awards. For example, the awards (gold lion award, gold palm award, gold bear award) and oscars of the three international movie festivals are set to 5 points; the domestic three-golden prize (the golden chicken prize, the golden image prize and the golden horse prize) is set to be 3 points; other awards such as the Huabiao lottery and the Baihua lottery are set as 1 point; the three major awards of Chinese TV play (flying sky award, golden eagle award, white yulan award), starlight award, five one project awards and the ai Mei award are set to be 5 points; 3 points are set for Seoul international television festival, Tokyo international television dramatic festival and Asian television jackpot; the other awards such as the panda award are set to 1 point.

In a possible implementation manner, the attribute value of whether the prize is obtained in all the prizes may be cleared first, the prize winning case is set to 1 according to the prize winning situation of the target movie and television work, the prize winning case is set to 0 according to the prize winning situation of the target movie and television work, finally, the two attribute values of each prize are multiplied, the results of all the prizes are added, and the obtained result is the index value of the known prize index of the target movie and television work. For example: movie "wandering earth" once awarded: the film is given a famous prize score of 8 when the scores obtained by the films are accumulated to 8 by using an expert scoring method, namely, the film is given a score of 8 by 32 th (2019) -golden chicken prize-optimal feature film, the 32 th (2019) -golden chicken prize-optimal recording, the 9 th (2019) -day jar prize-optimal visual effect and the 9 th (2019) -day jar prize-optimal film. For another example: tv drama "du zhihao" once won the award: and accumulating the scores obtained by the play to 5 by utilizing an expert scoring method in the 25 th Shanghai television festival yulan prize, and then, scoring the famous award of the play to 5.

Illustratively, for a cross-platform scoring index, the relevant data corresponding to the cross-platform scoring index includes: and (4) grading the target film and television works on each large video website. The video website may include: bean, star, cat eye, panning ticket (movie) or time optical net (tv show), love art, youku video, Tencent video; the weight values corresponding to the video websites are respectively recorded as w₁、w₂、w₃、w₄、w₅、w₆、w₇The specific value of each weight can be obtained in advance by scoring with an expert, for example, w₁＝w₂＝0.2、w₃＝w₄＝0.15、w₅＝w₆＝w₇0.1; the score of the target film and television works in each video website is recorded as s₁、s₂、s₃、s₄、s₅、s₆、s₇。

In a possible implementation manner, the scoring data of a plurality of video websites obtained by the target movie work is multiplied by the weight corresponding to each video website, and the results are added, so that the index value of the cross-platform scoring index is obtained through weighted accumulation summation calculation. Illustratively, the index value of the cross-platform scoring index of the target film and television work is as follows: s ═ S₁·w₁+s₂·w₂+s₃·w₃+s₄·w₄+s₅·w₅+s₆·w₆+s₇·w₇。

For example: scoring for each platform of movie "wandering Earth": bean cotyledon score s₁＝7.9、Known score s₂Cat eye score s ═ 8.4₃Score of good ticket s 9.2₄9.1, Aiqiyi score s₅Top cool video score s 8.5₆Tencent video score s of 8.4₇And 8.9, performing the following weighted accumulation summation on the scoring data of each platform according to the expert score: s-7.9 × 0.2+8.4 × 0.2+9.2 × 0.15+9.1 × 0.15+8.5 × 0.1+8.4 × 0.1+8.9 × 0.1-8.585; the movie scores 8.585 points across platforms. For another example: scoring of each platform of the television drama duyuhao: bean cotyledon score s₁7.8, known score s₂7.7 cat eye score s₃7.9, vote score s₄8.1, Aiqiyi score s₅9.3, you-cool video score s₆Tencent video score s of 8.3₇And 8.9, performing the following weighted accumulation summation on the scoring data of each platform according to the expert score: s-8.150 for 7.8 × 0.2+7.7 × 0.2+7.9 × 0.15+8.1 × 0.15+9.3 × 0.1+8.3 × 0.1+8.9 × 0.1; the play cross-platform score is 8.150 points.

In a possible implementation manner, the processing the relevant data of each period to obtain the index value of each preset evaluation index may include: and obtaining the index value of each preset evaluation index according to the related data meeting the third preset rule in each period.

In the embodiment of the present disclosure, the correlation data satisfying the third preset rule in each period, that is, the correlation data with the analysis and judgment coefficient r being-1, is directly used as the index value of each preset evaluation index.

Exemplarily, there is a one-to-one correspondence between the relevant data meeting the third preset rule and the preset evaluation index, and the number of fans of the official platform of the target film and television work corresponding to the fan number index can be used as the index value of the fan number index; taking the relevant peripheral issuing quantity and sales volume of the target film and television works corresponding to the peripheral influence indexes as the index values of the peripheral influence indexes; taking the number of microblog hot searches related to the target movie and television works corresponding to the microblog hot index as an index value of the microblog hot index; and taking the box office data of the target film and television works corresponding to the box office index as the index value of the box office index.

The Sina microblog is considered to be a social network site with the functions of forwarding, paying attention to, commenting and the like, and has the service characteristics of low threshold, anytime and anywhere, rapid propagation and the like. At present, microblogs have a large number of fan-shaped groups in China, and the released movies and the hot-cast television shows both have official microblog account numbers, so that in the embodiment of the disclosure, the official microblog account number fan number of the target film and television work is used as the fan number of an official platform representing the target film and television work; for example: the number of official microblog fans of the movie "wandering earth" is 13 ten thousand, and the number of the official microblog fans of the movie is 13 ten thousand.

Step 30, obtaining a propagation effect score of the target film and television works according to the index values corresponding to the preset evaluation indexes;

in a possible implementation manner, the obtaining the propagation effect score of the target movie work according to the index value corresponding to each preset evaluation index may include: and selecting a plurality of preset evaluation indexes through clustering analysis, and obtaining the propagation effect score of the target movie and television works according to the index values corresponding to the selected preset evaluation indexes.

In the embodiment of the disclosure, the preset evaluation indexes are subjected to cluster analysis, similar preset evaluation indexes are combined, representative preset evaluation indexes in each type after combination are selected, and the propagation effect score of the target movie and television work is obtained through the index values corresponding to the representative preset evaluation indexes, so that the calculation efficiency is effectively improved.

Illustratively, statistical ANALYSIS software sas (statistical ANALYSIS systems) is used to perform R-type Clustering ANALYSIS on the preset evaluation indexes, merge the preset evaluation indexes, accept or reject a part of the preset evaluation indexes on the basis that data loss is within a preset range and actual calculation requirements are met according to inconsistent coefficients and actual calculation requirements, reduce the preset evaluation indexes with higher similarity, select one or more representative preset evaluation indexes in each merged category, obtain the propagation effect score of the target movie through index values corresponding to the selected preset evaluation indexes, and add the obtained propagation effect score of the movie into the database.

In a possible implementation manner, the obtaining of the propagation effect score of the target movie work according to the index value corresponding to each preset evaluation index includes: calculating the Euclidean distance from the target film and television work to a preset positive ideal solution and the Euclidean distance from the target film and television work to a preset negative ideal solution according to the index value; the preset positive ideal solution and the preset negative ideal solution represent the optimal propagation effect scheme of the target film and television work; obtaining the closeness of the target film and television work and the optimal propagation effect scheme according to the Euclidean distance from the target film and television work to a preset positive ideal solution and the Euclidean distance from the target film and television work to a preset negative ideal solution; and obtaining the propagation effect score of the target film and television works according to the closeness.

The preset positive ideal solution and the preset negative ideal solution are determined by a weighted standard decision matrix; in one possible implementation, the method further includes: obtaining a movie and television work index value matrix according to the one or more preset evaluation indexes and one or more movie and television work index values; standardizing the index value matrix of the film and television works to obtain a standardized index value matrix of the film and television works; determining the weight of each preset evaluation index by using an entropy weight method; and obtaining the weighted standard decision matrix according to the standardized index value matrix of the film and television works and the weight of each preset evaluation index.

For example, fig. 2 shows a flowchart of a method for evaluating the effect of the transmission of a movie work according to an embodiment of the present disclosure. As shown in fig. 2, the method may include:

301, obtaining a movie and television work index value matrix according to the one or more preset evaluation indexes and the index values of one or more movie and television works;

the preset evaluation index may be all the preset evaluation indexes or part of the preset evaluation indexes, for example, a plurality of preset evaluation indexes selected by cluster analysis; the number of the film and television works is multiple, wherein the target film and television works can be included; the index value of each video work can be obtained through the processing procedures of the

steps

10 and 20, and the data such as the related data, the index value and the like of each video work in different periods are stored in the database.

Illustratively, n parts of film and television works are in total to participate in the propagation effect evaluation, the number of adopted preset evaluation indexes is m, and the index value of the jth film and television work under the ith preset evaluation index is recorded as x_ij(i is 1,2 … m, j is 1,2 … n), thereby obtaining a film and television work index value matrix.

Step 302, standardizing the index value matrix of the film and television works to obtain a standardized index value matrix of the film and television works;

illustratively, the index value of the movie work may be subjected to an extremum normalization process, i.e., max | x_ij| is the maximum index value under the ith preset evaluation index, min | x_ijAnd | is the minimum index value under the ith preset evaluation index. Using max | x_ij| and min | x_ijStandardizing the index value matrix of the film and television works to obtain a standardized index value matrix (r) of the film and television works_ij)_m×nAs shown in the following formula:

in the formula, r_ijThe standardized index value, x, of the jth film and television work under the preset evaluation index of the ith item_ijThe index value, max | x, of the jth film and television work under the preset evaluation index of the ith item_ij| is the maximum index value under the ith preset evaluation index, min | x_ijAnd | is the minimum index value under the ith preset evaluation index.

Step 303, determining the weight of each preset evaluation index by using an entropy weight method; the weight of the preset evaluation index is used as an intermediate parameter for quantitatively evaluating the propagation effect of the film and television works, so that the quantitative analysis of the propagation effect of the film and television works is realized.

Illustratively, the weight value of each preset evaluation index determined by the entropy weight method is as follows:

wherein the content of the first and second substances,

in the formula, w_iRepresents the weighted value of the ith preset evaluation index and satisfies w being more than or equal to 0_i1 or less and

m represents the number of adopted preset evaluation indexes, and n represents the number of film and television works; r is_ijExpressing the standardized index value of the jth film and television work under the ith preset evaluation index; h_iExpressing the entropy of the i-th preset evaluation index and assuming f is_ijWhen equal to 0, f_ij·lnf_ij＝0；f_ijExpressing the proportion of the standardized index value of the jth film and television work in all the film and television works participating in evaluation under the ith preset evaluation index; k represents the boltzmann constant.

And step 304, obtaining the weighted normative decision matrix according to the standardized index value matrix of the film and television works and the weights of the preset evaluation indexes.

After the weight of each preset evaluation index is determined, the weight of each preset evaluation index is considered in the normative decision matrix, and a weighted normative decision matrix V-V (V)_ij)_m×n(ii) a For example, each row vector in the standardized index value matrix of the film and television product may be associated with a weight value w of a corresponding preset evaluation index_iMultiplying to obtain weighted canonical decision matrix V ═ V (V)_ij)_m×n(ii) a As shown in the following formula:

in the formula, w_iWeight value r representing the i-th preset evaluation index_ijShowing the jth shadow under the ith preset evaluation indexA standardized indicator value for the visual; v. of_ijAnd the weighted evaluation value of the jth film and television work under the ith preset evaluation index is shown, m represents the number of adopted preset evaluation indexes, and n represents the number of the film and television works.

305, calculating Euclidean distances from the film and television works to a preset positive ideal solution and Euclidean distances from the film and television works to a preset negative ideal solution according to the index values of the film and television works; wherein, the preset positive ideal solution and the preset negative ideal solution represent the optimal transmission effect scheme of the film and television works; and presetting a positive ideal solution and a negative ideal solution, which are determined by a weighted standard decision matrix.

Illustratively, the positive ideal solution and the negative ideal solution can be determined by professionals or users according to index values of film and television works, the positive ideal solution is an optimal value of each column in the weighted canonical decision matrix, and the negative ideal solution is a worst value of each column in the weighted canonical decision matrix; as shown in the following formula:

in the formula, V⁺V representing that the effects of the film and television works are absolutely aligned with the ideal solution set^-Represents the ideal solution set with absolute negative film and television work spreading effect,

positive ideal solutions and negative ideal solutions are respectively the ith preset evaluation index, and m represents the number of adopted preset evaluation indexes.

Further, calculating the Euclidean distance of the transmission effect of the film and television works; illustratively, the Euclidean distance D from the evaluation vector of each film and television work to the positive ideal solution is calculated respectively⁺And Euclidean distance D from the evaluation vector of each film and television work to the negative ideal solution^-As shown in the following formula:

in the formula, v_ijA weighted evaluation value of the jth film and television work under the ith preset evaluation index, m represents the number of adopted preset evaluation indexes, n represents the number of the film and television works,

respectively presetting a positive ideal solution and a negative ideal solution of the evaluation index for the ith item.

Step 306, obtaining the closeness of the film and television works to the optimal propagation effect scheme according to the Euclidean distance from the film and television works to the positive ideal solution and the Euclidean distance from the film and television works to the negative ideal solution;

in this step, the propagation effect of the film and television product can be evaluated by using an approach Ideal Solution sorting method (TOPSIS); wherein, the closeness degree C_jShowing the Euclidean distance from the evaluation vector of the jth film and television work to the negative ideal solution

Euclidean distance from evaluation vector of jth film and television work to negative ideal solution

Euclidean distance from evaluation vector of jth film and television work to positive ideal solution

Proportion of sum due to

D_jIs constant, therefore, the sum of the euclidean distance of the positive ideal solution and the euclidean distance of the negative ideal solution remains unchanged, and the closeness is shown by the following formula:

in the formula, C_jThe closeness of the jth film and television works is shown, n is the number of the film and television works,

representing the Euclidean distance from the evaluation vector of the jth film and television work to the negative ideal solution,

and representing the Euclidean distance from the evaluation vector of the jth film and television work to the positive ideal solution.

For example, for the movie and television works, the wandering earth is obtained by the calculation of the steps

C₁＝0.2934。

And 307, obtaining the spreading effect score of the film and television works according to the closeness. Because the closeness is obtained through the distance of the positive ideal solution and the negative ideal solution, the propagation effect score of the film and television works is calculated through the closeness, the method is more scientific and accords with the actual situation, and the propagation effect of the film and television works can be truly reflected by the score.

Illustratively, adding the obtained broadcast effect scores of the film and television works into the database; wherein, the total score of the transmission effect of the film and television works can be expressed as:

S_j＝C_j×100,(1≤j≤n)

in the formula, S_jA score representing the broadcast effect of the jth film and television work, C_jThe closeness of the jth film and television works is shown, and n is the number of the film and television works.

In a possible implementation manner, after the propagation effect scores are obtained by performing the processing of the step 301-. Illustratively, the target movie work may be the new movie work.

Through analysis and discovery, the mode of evaluating the film and television effect propagation effect in the correlation technique is single, and the two aspects are reflected: the data source is simplified, one-sidedness and singularity exist, and the wide representativeness is not realized, for example, the propagation effect is only obtained according to the playing quantity; the propagation effect is obtained only by analyzing the comments and the associated data, and the data source is not comprehensive enough, so that the propagation effect is not comprehensive enough, the effect of media fusion is ignored, and the influence of a social platform, a comment website and the like on the propagation effect of the film and television works is not considered; on the other hand, the time span for collecting data is smaller, only the comments of audiences on the works and the associated data are analyzed, and the analysis of propaganda before the film and television works are released is lacked, so that the analysis of the film and television works spreading effect is not accurate enough.

In the embodiment of the disclosure, the multi-aspect data is integrated for analysis and time span lengthening; the comprehensive propagation effects of the film and television works before showing, during showing and after showing are measured from multiple dimensions, the angles are relatively comprehensive, the related data of the film and television works are utilized to the maximum extent, and the influence of a social platform, a comment website and the like on the propagation effects of the film and television works is fully considered, so that the defect of simplification of data sources can be overcome; and the preset evaluation index for measuring the propagation effect in three periods is very rich, the propagation effect of multi-angle comprehensive evaluation of the film and television effect is achieved, and because the time span of the data is long, the three periods of one film and television work are: before, during and after the movie is played, the movie is played and then is processed and analyzed separately, and classification processing is carried out on the data meeting different preset rules, so that comprehensive and accurate index values of preset evaluation indexes are obtained, quantitative analysis on the propagation effect of the movie works is realized, the evaluation form is intuitive, the propagation effect evaluation on the movie works is more accurate, comprehensive and uniform, and the obtained propagation effect score of the movie works has a certain guiding effect on audiences, movie theater creators and investors.

Meanwhile, in the mathematical modeling process of the embodiment, the used analysis methods (such as an analytic hierarchy process, a TOPSIS method, an entropy weight method and the like) greatly reduce the part of subjective influence, so that the established analysis model is relatively objective and is consistent with the actual situation, and more accurate comprehensive propagation effect score of the film and television works is obtained; and the complex processing process is decomposed, and the decision problem of multi-target, multi-criterion and difficult all quantization processing is converted into a multi-level single-target problem, so that the operation is simplified.

In addition, the scoring mode of the propagation effect in the embodiment of the disclosure has strong portability, is suitable for different types of film and television works, and can also be used for measuring the propagation effect of other types of works, for example, music works, and the scoring of the propagation effect of the corresponding work can be obtained as long as corresponding data is obtained.

Further, after the broadcast effect scores, the index values and the related data of the large-data-volume film and television works obtained through the steps are stored in the database, a broadcast effect evaluation report of the corresponding film and television works can be provided in response to the user requirements.

In one possible implementation, the method further includes: personal registration information of the user is received and stored in a database.

In the embodiment of the disclosure, the user may upload the personal registration information to the server, and after the server receives the personal registration information uploaded by the user, the server may upload and store the personal registration information in the database. The server divides the users into two types of ordinary users and professional users according to the registration information so as to provide the users with the broadcast effect evaluation reports of different versions of the inquired film and television works, namely ordinary version reports and professional version reports.

Illustratively, when the user visits for the first time, the user enters a user registration interface, personal registration information including gender, age, location, interested keywords and the like is uploaded, and the server stores user-related information in a database according to the personal registration information. The user registration interface is provided with two modes of interfaces of 'i is a common user' and 'i is a special user', and the user can enter different modes to input and output information according to own requirements; the common mode and the professional mode require a user to input different information, correspond to different database positions and output film and television work propagation effect evaluation reports of different versions.

In one possible implementation, the method further includes: and responding to a query instruction of a user, and generating a spreading effect evaluation report of the film and television works queried by the user according to the user type and the related data stored in the database.

In the embodiment of the disclosure, a server receives a query instruction submitted by a user, wherein the query instruction comprises text information such as names of film and television works to be queried by the user, the server queries related data in a database according to the user type and the names of the film and television works, and if the film and television works are recorded in the database, the server generates a transmission effect evaluation report of the film and television works according to the related data queried in the database and sends the report to the user, so that a 'common' report is provided for common users and a 'professional' report is provided for professional users; if the database does not record the movie and television works, the server feeds back the query result to the user, and the query result can be displayed on the terminal where the user is located! Meanwhile, the server records the information of the film and television works so as to perform the processing of the above embodiment on the film and television works subsequently, thereby obtaining the transmission effect evaluation report of the film and television works.

Illustratively, the user may input the name of a movie or television work of interest in a search field of the terminal or select a movie or television work of interest from a list of movie or television works, and the name of the movie or television work is used as text data for indexing data related to the movie or television work in the database. Meanwhile, the user can add the concerned film and television works into the preset favorite, so that the change condition of the concerned film and television work propagation effect evaluation index can be conveniently known at any time. In addition, the user can share the related link information to social platforms such as WeChat and microblog; and the transmission effect evaluation report of the film and television works can be saved to a local photo album in the form of pictures.

Illustratively, the server can provide the user with the propagation effect evaluation reports of both 'ordinary' and 'professional' film and television works; automatically displaying reports corresponding to the user types obtained by automatic classification during user registration; meanwhile, the user can be supported to autonomously switch the report types, for example, a common user can replace the displayed 'professional' report as required.

In one possible implementation, the "general" report and the "professional" report each include: the related evaluation information and the regional heat information of the inquired film and television works; the "professional" report also includes: trend reporting and market analysis of the queried film and television works.

The related evaluation information of the film and television works can comprise the spreading effect score of the film and television works, the index value of the film and television works, related data of the film and television works in different periods, and the like; the score of the transmission effect of the film and television works is the score S of the transmission effect of the film and television works obtained in the above embodiment_j(ii) a The index value of the movie work comprises the index values corresponding to the preset evaluation indexes obtained in the embodiment, wherein for the preset evaluation index with the movie work analysis judgment coefficient r being 1, the weight scores of each element in the scheme layer and each element in the criterion layer in the hierarchical model of each preset evaluation index constructed in the embodiment are displayed in detail, and for the preset evaluation index with the movie work analysis judgment coefficient r being 0 and r being-1, the index value of each preset evaluation index is directly displayed.

In one possible implementation mode, a transmission effect evaluation report of the film and television works inquired by a user is displayed visually; illustratively, the inquired data such as index values of the film and television works and the propagation effect scores of the film and television works can be visually displayed through MATLAB.

In one possible implementation, the ranking for the queried film and television works is presented. Illustratively, when an index value corresponding to each preset evaluation index of a movie work is displayed, the index value of the movie work is compared with corresponding index values of other movie works in the database to obtain a ranking percentage. And ranking the film and television work propagation effect scores and marking the ranking. For example, movie works "wandering earth", propagation effect score 99, rank 4; wherein, the promotion index before showing exceeds 97% of film and television works.

In one possible implementation, the method further includes: when a user inquires the film and television works, updating the propagation effect scores of the film and television works inquired by the user according to the interactive data generated by the user aiming at the interactive behaviors of the film and television works and the weight of the interactive data.

In the embodiment of the disclosure, a user feedback mechanism is provided, so that the propagation effect score of the related film and television works can be updated in real time according to the interactive data generated by the user aiming at the interactive behavior of the film and television works and the weight of each item of interactive data. The interactive behaviors comprise activities such as commenting and commenting on movie works, and the interactive data comprise comment numbers and praise numbers.

Illustratively, when searching for related movie works, a user may also perform interactive behaviors such as comments and praise on the movie works, obtain total interactive data of a certain movie work, and respectively record the number of comments and the number of praise as y1 and y2, and set the weight of each interactive data, where the weights of the number of comments and the number of praise are w1 and w 2; the weights of the number of comments and the number of praise can be determined by judging the numerical intervals of the number of comments and the number of praise of a certain movie work inquired by the user, for example, when y1 is 1 to 1000, w1 is set to 0.1; when y1 is 1 to 1000, then w1 is set to 0.02; when y1 is 10000 or more, w1 is set to 0.04; similarly, the specific value of the weight w2 may be determined according to the number of y 2. Thereby obtaining the activity index of the user aiming at the film and television work j and recording as X_j＝y₁×w₁+y₂×w₂And storing the activity index into the database. Further, the spreading effect score of the corresponding film and television work j can be updated according to the activity index; for example, activity index X may be extracted from a database_jThe film and television work spreading effect score S_j(ii) a Determining the activity index X according to the total number of the comment numbers and the like_jWeight W in movie and television work propagation effect scoring_jWhen the total number of the number of comments and the number of prawns is 1 to 1000, W is set_jSet to 0.1, when the total number of comments and prawns is 1000 to 10000, W is set_jSet to 0.2; when the total number of the comment number and the like is 10000 or more, W is added_jSet to 0.4. Thus, through S'_j＝S_j+X_j*W_jObtaining the updated broadcast effect score S 'of the movie and television works'_j。

In consideration of the fact that a mode for visually providing film and television work propagation effect evaluation information for a user is lacked in the related technology, and a visual display interface is not established, so that the user can not conveniently and conveniently find the required information.

In the embodiment of the disclosure, the data of the transmission effect of the film and television works are subjected to quantitative analysis, and the processing result is visually presented, so that the convenience and the readability of the user can be increased, and the real-time maintenance and the updating of the data of the film and television works can be realized. Meanwhile, in the face of the characteristics of development and cross-platform propagation of the current media, the comprehensive comparison and presentation of the propagation effects of film and television works on a social platform, a video platform and a comment website are provided. The method can not only present the latest movie and television work data and the spreading effect score for audiences fond of movie and television works, but also help related workers to better master the spreading rule of the movie and television works, acquire the variation trend of the preference of the audiences and the variation trend of social culture guidance, and further standardize and perfect the related market of the movie and television works.

It should be noted that, although the evaluation method of the film and television work propagation effect is described above by taking the above-mentioned embodiment as an example, those skilled in the art can understand that the disclosure should not be limited thereto. In fact, the user can flexibly set each implementation mode according to personal preference and/or actual application scene, as long as the technical scheme of the disclosure is met.

In this way, in the embodiment of the present disclosure, by acquiring related data of different periods of a movie and television work, the related data of different periods includes: relevant data before mapping, relevant data in mapping and relevant data after mapping; obtaining index values corresponding to one or more preset evaluation indexes by processing related data in different periods; obtaining the spreading effect score of the film and television works according to the index values corresponding to the preset evaluation indexes; therefore, the related data of the film and television works in different periods such as before showing, during showing and after showing are comprehensively utilized for comprehensive analysis, and the propagation effects in different periods are measured through the preset evaluation indexes, so that more accurate propagation effect scores are obtained, and comprehensive and accurate quantitative evaluation of the propagation effects of the film and television works is realized.

The present disclosure also provides an evaluation system for the film and television work propagation effect, which is provided with the above processor, server and other devices with data processing capability, and can be configured to execute the method of the above embodiment. The database is also arranged and used for storing data such as related data, spreading effect scores and index values of large-data-volume film and television works in different periods. In this way, in the form of a database, the update of the related data of the film and television works and the increase of the number of the film and television works are maintained and maintained according to the collected related data of the propagation effect of the film and television works and the data obtained by the quantitative analysis process of the embodiment.

Fig. 3 is a schematic structural diagram of a system for evaluating the effect of the transmission of a movie work according to an embodiment of the present disclosure; as shown in fig. 3, the system may include: a data acquisition module 41, an index value calculation module 42 and a propagation effect scoring module 43; the data acquisition module is used for acquiring related data of the target film and television works in different periods; wherein the related data of different periods comprises: relevant data before mapping, relevant data in mapping and relevant data after mapping; the index value calculation module is used for processing the related data in different periods to obtain index values corresponding to one or more preset evaluation indexes; and the propagation effect scoring module is used for obtaining the propagation effect score of the target film and television works according to the index values corresponding to the preset evaluation indexes.

In a possible implementation manner, the index value calculation module is further configured to: and for each period, processing the relevant data according to the corresponding relation between the relevant data and the preset evaluation index to obtain the index value of the preset evaluation index corresponding to the relevant data.

In a possible implementation manner, the propagation effect scoring module is further configured to: and selecting a plurality of preset evaluation indexes through clustering analysis, and obtaining the propagation effect score of the target movie and television works according to the index values corresponding to the selected preset evaluation indexes.

In a possible implementation manner, the index value calculation module is further configured to: performing hierarchical analysis on related data meeting a first preset rule in each period respectively, and constructing a hierarchical analysis model of one or more preset evaluation indexes, wherein the hierarchical analysis model comprises a target layer, a scheme layer and a criterion layer; constructing a judgment matrix of a scheme layer and a judgment matrix of a criterion layer in each hierarchy analysis model; and obtaining an index value of a preset evaluation index corresponding to the related data by performing weighted summation on the judgment matrix of the scheme layer and the judgment matrix of the criterion layer.

In a possible implementation manner, the index value calculation module is further configured to: and respectively carrying out weighting processing on the related data meeting the second preset rule in each period to obtain the index value of the preset evaluation index corresponding to the related data.

In a possible implementation manner, the propagation effect scoring module is further configured to: calculating the Euclidean distance from the target film and television work to a preset positive ideal solution and the Euclidean distance from the target film and television work to a preset negative ideal solution according to the index value; the preset positive ideal solution and the preset negative ideal solution represent the optimal propagation effect scheme of the target film and television work; obtaining the closeness of the target film and television work and the optimal propagation effect scheme according to the Euclidean distance to a preset positive ideal solution and the Euclidean distance to a preset negative ideal solution; and obtaining the propagation effect score of the target film and television works according to the closeness.

In one possible implementation, the preset positive ideal solution and the preset negative ideal solution are determined by a weighted canonical decision matrix; the propagation effect scoring module is further configured to: obtaining a movie and television work index value matrix according to the one or more preset evaluation indexes and one or more movie and television work index values; standardizing the index value matrix of the film and television works to obtain a standardized index value matrix of the film and television works; determining the weight of each preset evaluation index by using an entropy weight method; obtaining the weighted standard decision matrix according to the standardized index value matrix of the film and television works and the weight of each preset evaluation index; wherein, the transmission effect scores and the index values of one or more movie works are stored in a database.

In one possible implementation, the system further includes: and the transmission effect evaluation report module is used for responding to a query instruction of a user and generating a transmission effect evaluation report of the film and television works queried by the user according to the user type and the related data stored in the database.

In one possible implementation, the system further includes: and the feedback module is used for updating the propagation effect score of the film and television works inquired by the user according to the interactive data generated by the user aiming at the interactive behaviors of the film and television works and the weight of the interactive data when the user inquires the film and television works.

It should be noted that, although the evaluation system of the film and television work propagation effect is described above by taking the above-mentioned embodiment as an example, those skilled in the art can understand that the present disclosure should not be limited thereto. In fact, the user can flexibly set each implementation mode according to personal preference and/or actual application scene, as long as the technical scheme of the disclosure is met.

The embodiment also provides an evaluation device for the film and television work propagation effect, which comprises: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the above method.

The present embodiments also provide a non-transitory computer-readable storage medium having stored thereon computer program instructions, wherein the computer program instructions, when executed by a processor, implement the above-described method.

Fig. 4 shows a block diagram of an evaluation apparatus 1900 for film and television work propagation effects according to an embodiment of the present disclosure. For example, the apparatus 1900 may be provided as a server. Referring to fig. 4, the device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by the processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the above-described method.

The device 1900 may also include a power component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input/output (I/O) interface 1958. The device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.

In an exemplary embodiment, a non-transitory computer readable storage medium, such as the memory 1932, is also provided that includes computer program instructions executable by the processing component 1922 of the apparatus 1900 to perform the above-described methods.

The present disclosure may be systems, methods, and/or computer program products. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.

The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.

The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.

The computer program instructions for carrying out operations of the present disclosure may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, the electronic circuitry that can execute the computer-readable program instructions implements aspects of the present disclosure by utilizing the state information of the computer-readable program instructions to personalize the electronic circuitry, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA).

Various aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.

These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.

The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

Having described embodiments of the present disclosure, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.

Claims

1. A method for evaluating the transmission effect of film and television works is characterized by comprising the following steps:

2. The method according to claim 1, wherein the obtaining an index value corresponding to one or more preset evaluation indexes by processing the related data of the different periods comprises:

3. The method according to claim 2, wherein for each period, processing the relevant data according to the corresponding relationship between the relevant data and the preset evaluation index to obtain the index value of the preset evaluation index corresponding to the relevant data comprises:

4. The method according to claim 2, wherein for each period, processing the relevant data according to the corresponding relationship between the relevant data and the preset evaluation index to obtain the index value of the preset evaluation index corresponding to the relevant data comprises:

5. The method according to claim 2, wherein the obtaining of the score of the propagation effect of the target movie work according to the index value corresponding to each preset evaluation index comprises: and selecting a plurality of preset evaluation indexes through clustering analysis, and obtaining the propagation effect score of the target movie and television works according to the index values corresponding to the selected preset evaluation indexes.

6. The method according to claim 1 or 2, wherein the obtaining of the propagation effect score of the target movie work according to the index value corresponding to each preset evaluation index comprises:

7. The method of claim 6, wherein the predetermined positive ideal solution and the predetermined negative ideal solution are determined by a weighted canonical decision matrix;

the method further comprises the following steps:

8. The method of claim 1, further comprising:

9. The method of claim 1, further comprising:

10. A system for evaluating the effectiveness of the transmission of a film or television work, comprising:

11. An apparatus for evaluating a transmission effect of a movie or television work, comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to implement the method of any one of claims 1 to 9 when executing the memory-stored executable instructions.

12. A non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions, when executed by a processor, implement the method of any one of claims 1 to 9.