CN112069332A - Real-time efficient advertisement material putting and obtaining method and system - Google Patents
Real-time efficient advertisement material putting and obtaining method and system Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/438—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/44—Browsing; Visualisation therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/483—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/222—Secondary servers, e.g. proxy server, cable television Head-end
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a real-time and efficient advertisement material putting and acquiring method, which comprises the following steps: building a database cluster, wherein the database cluster comprises database nodes with separated master and slave read-write, the Mycat service monitors the monitoring condition of the database nodes and the read-write distribution condition of the scheduling database nodes, and the HAproxy distributes a user request to the Mycat service; the Keepalived service monitors the health condition of the Mycat service and provides a unified virtual IP for access; the advertiser platform writes the advertisement materials into the database nodes; the information of the advertising materials is synchronized by the elastic search; and the television terminal acquires the advertising materials from the database cluster to display. A system is also disclosed. By constructing a database environment with multiple masters and multiple slaves and with separate reading and writing, the request number of each database node is reduced, the advertisement query speed and the fault-tolerant capability are improved, the coupling is reduced, and the method is very flexible.
Description
Technical Field
The invention relates to the technical field of internet information, in particular to a real-time and efficient advertising material putting and obtaining method and system.
Background
At present, more and more advertisers add the smart television in the marketing combination to form a new medium for advertisement delivery. Due to the fact that advertisement scheduling needs to be carried out according to the movement, the regions and the time periods in the advertisement putting process, different advertisement materials need to be uploaded according to conditions. With the rapid development of the internet and the rapid increase of the information quantity, the advertisement materials are more and more, the concurrency is higher and higher, if the traditional single database is adopted for storing the advertisement material data, the television can obtain the advertisement more and more slowly, and the waiting time can cause the user to have bad experience and can not achieve the expected effect; meanwhile, it is unsafe to store the advertisement materials by using a single database, and if the database is down when the advertiser pushes the material information, the exposure materials required by the advertiser cannot be completely exposed, so that the advertisement playing quality is affected. The number of exposures of the advertiser brand is reduced.
Disclosure of Invention
The invention aims to provide a real-time and efficient advertising material putting and obtaining method and system, which are used for solving the problems of low obtaining efficiency and easiness in reducing playing quality caused by the fact that a single database stores advertising materials in the prior art.
The invention solves the problems through the following technical scheme:
a real-time and efficient advertising material delivery and acquisition method comprises the following steps:
step S1: building a database cluster, wherein the database cluster comprises database nodes with separated master and slave read-write, monitoring the monitoring condition of the database nodes and the read-write distribution condition of the scheduling database nodes by using an open-source distributed database middleware (Mycat), and configuring a HAproxy on the Mycat service for distributing a user request to the Mycat service; monitoring the health condition of the Mycat service by using a Keepalived service and providing a unified virtual IP for external access;
step S2: the advertiser platform calls the virtual IP address to send a writing request of the advertisement materials to the database cluster, and the database cluster dispersedly stores the advertisement materials to the database nodes;
step S3: building a search engine ElasticSearch, and synchronizing the advertising material information in the database cluster into the search engine ElasticSearch through a timing task; the advertisement material information comprises an advertisement space name, an access address, a material URL, television equipment information and the like; step S4: and the television terminal sends a query request of the advertisement materials to the database cluster, and the database cluster acquires the advertisement materials from the database node and sends the advertisement materials to the television terminal for display.
The step S4 is to obtain the advertisement material from the database node by the database cluster at the same time.
The writing request of the advertisement materials and the query request of the advertisement materials are respectively routed to different database nodes, and the separation of the reading and writing requests is realized.
By constructing a database environment with multiple masters and multiple slaves and with separate read-write requests, the read requests and the write requests are separated, the request quantity of each database node is reduced, and the advertisement query speed is improved; because the data among a plurality of database nodes are synchronous, the fault tolerance is also improved; meanwhile, as the outmost layer uses the unified access of the virtual IP, the coupling between the database nodes is reduced, the number of the nodes can be freely expanded to deal with more data volume, and the process is transparent and very flexible for users.
In the step S2, the advertiser platform calls the virtual IP address to deliver the advertisement material to the database cluster; and the database cluster writes the advertisement materials into the database nodes according to the preset rules and synchronizes the advertisement materials to other database nodes.
The method for creating the database node with master-slave read-write separation in step S1 includes: and respectively defining a plurality of databases as different nodes, and establishing a database cluster with multiple masters, multiple slaves and separated reading and writing among the nodes according to a preset rule.
The step S3 further includes performing multidimensional graphical display of the advertising material by the ElasticSearch using Kibana. Elastic Search (ES) is a near real-time distributed search engine, and data in a database cluster is imported into the ES, so that the delivery conditions of various materials can be checked in Kibana in near real time.
A real-time efficient material advertisement delivery and retrieval system, comprising:
the database cluster is composed of a plurality of database nodes which are configured into multi-master read-write separation, the monitoring condition of the database nodes and the read-write distribution condition of the scheduling database nodes are monitored by using the Mycat service, and the HAproxy is configured on the Mycat service and used for distributing the user request to the Mycat service; monitoring the health condition of the Mycat service by using a Keepalived service and providing a unified virtual IP for external access; the database cluster is used for writing the advertisement materials into different database nodes according to the writing request of the advertisement materials and simultaneously acquiring the advertisement materials from the different database nodes according to the query request of the advertisement materials and returning the advertisement materials to the television terminal;
the advertiser platform is used for sending a writing request of the advertisement materials to the database cluster and putting the advertisement materials into the database cluster;
and the elastic search is used for synchronizing the advertising materials in the database cluster and performing multi-dimensional graphical display on the advertising materials by using Kibana.
Compared with the prior art, the invention has the following advantages and beneficial effects:
according to the invention, the read request and the write request are separated by building a multi-master multi-slave read-write separated database environment, so that the request quantity of each database node is reduced, and the advertisement query speed is improved; because the data among a plurality of database nodes are synchronous, the fault tolerance is also improved; meanwhile, as the outmost layer uses the unified access of the virtual IP, the coupling between the database nodes is reduced, the number of the nodes can be freely expanded to deal with more data volume, and the process is transparent and very flexible for users.
Drawings
FIG. 1 is a block diagram of the system of the present invention;
FIG. 2 is a functional block diagram of a database cluster of the present invention.
Detailed Description
The present invention will be described in further detail with reference to examples, but the embodiments of the present invention are not limited thereto.
Example 1:
a real-time and efficient advertising material delivery and acquisition method comprises the following steps:
step S1: building a database cluster, and referring to fig. 2, wherein the database cluster comprises database nodes with separated master and slave read-write, and uses open source distributed database middleware, i.e. a Mycat service, to monitor the monitoring condition of the database nodes and schedule the read-write distribution condition of the database nodes, and configures an HAproxy on the Mycat service, so as to distribute a user request to the Mycat service; monitoring the health condition of the Mycat service by using a Keepalived service and providing a unified virtual IP for external access; the creation method of the database node with separated master and slave read-write comprises the following steps: and respectively defining a plurality of databases as different nodes, and establishing a database cluster with multiple masters, multiple slaves and separated reading and writing among the nodes according to a preset rule.
Step S2: the advertiser platform calls the virtual IP address to put advertising materials into the database cluster; the database cluster writes the advertisement materials into the database nodes according to the preset rules and synchronizes the advertisement materials to other database nodes, so that the advertisement materials are dispersedly stored in the database nodes;
step S3: building a search engine ElasticSearch, and synchronizing the advertising material information in the database cluster into the search engine ElasticSearch through a timing task; the advertisement material information comprises an advertisement space name, an access address, a material URL, television equipment information and the like;
step S4: the television terminal sends an inquiry request of the advertisement materials to the database cluster through the advertisement system, and the database cluster simultaneously obtains the advertisement materials from different database nodes and sends the advertisement materials to the television terminal for display.
The writing request of the advertisement materials and the query request of the advertisement materials are respectively routed to different database nodes, and the separation of the reading and writing requests is realized.
Taking 4 database servers as an example, the 4 database servers are respectively defined as dn1, dn2, dn3 and dn 4; wherein dn1 is used as the main node for writing advertisement data; dn2 as the slave node of dn1, data and dn1 keep identical, used for reading the advertising data operation; the dn3 is used as a backup node of the dn1, if the dn1 provides service normally, the dn3 is also used for reading data and keeps consistent with the data of the dn1, and is used as a main node of the dn 4; dn4 acts as a slave to dn3, and the data and dn3 remain consistent for read advertising data operations.
Two Mycat services are prepared, the health conditions of 4 database nodes are monitored together, if a certain node fails and cannot provide the reading or writing function of the advertisement materials, the Mycat can remove the failed node from a cluster, the reliability of the system is guaranteed, and therefore any advertisement material information put by an advertiser cannot be missed. If the dn1 master node fails, the Mycat can remove the dn1 node list and take the dn3 as the master node to be continuously used for writing the advertisement material data; and the Mycat can respectively route the writing request of the advertisement material data and the query request of the advertisement material to different nodes according to the routing rule configured in the configuration file, successfully separates the reading and writing requests, and is favorable for improving the query efficiency of the advertisement material.
Two HAproxy services are configured on the two Mycat services, have similar functions to the Mycat and are used for monitoring the health states of two nodes of the Mycat and distributing the request to different Mycat nodes, and if one of the Mycat nodes fails, the other Mycat node is switched to; meanwhile, the pressure of the Mycat single node under high concurrency is reduced, and the query speed is increased.
And monitoring the health conditions of the two HAProxy by using Keepalived, and if one of the HAProxy fails, rejecting the failed node. And a virtual IP address can be configured in Keepalived for providing a unified request address to the outside, hiding the following node addresses, facilitating flexible expansion of the nodes, and ensuring that the server really storing the advertisement data is safer due to the exposed virtual IP address.
By constructing a database environment with multiple masters and multiple slaves and with separate read-write requests, the read requests and the write requests are separated, the request quantity of each database node is reduced, and the advertisement query speed is improved; because the data among a plurality of database nodes are synchronous, the fault tolerance is also improved; meanwhile, as the outmost layer uses the unified access of the virtual IP, the coupling between the database nodes is reduced, the number of the nodes can be freely expanded to deal with more data volume, and the process is transparent and very flexible for users.
The step S3 further includes performing multidimensional graphical display of the advertising material by the ElasticSearch using Kibana. Elastic Search (ES) is a near real-time distributed search engine, and data in a database cluster is imported into the ES, so that the delivery conditions of various materials can be checked in Kibana in near real time.
Example 2:
referring to fig. 1, a real-time and efficient material advertisement delivery and acquisition system includes:
the database cluster is composed of a plurality of database nodes which are configured into multi-master read-write separation, the monitoring condition of the database nodes and the read-write distribution condition of the scheduling database nodes are monitored by using the Mycat service, and the HAproxy is configured on the Mycat service and used for distributing the user request to the Mycat service; monitoring the health condition of the Mycat service by using a Keepalived service and providing a unified virtual IP for external access; the database cluster is used for writing the advertisement materials into different database nodes according to the writing request of the advertisement materials and simultaneously acquiring the advertisement materials from the different database nodes according to the query request of the advertisement materials and returning the advertisement materials to the television terminal;
the advertiser platform is used for sending a writing request of the advertisement materials to the database cluster and putting the advertisement materials into the database cluster;
and the elastic search is used for synchronizing the advertising materials in the database cluster through a timing task and carrying out multi-dimensional graphical display on the advertising materials by adopting Kibana.
Although the present invention has been described herein with reference to the illustrated embodiments thereof, which are intended to be preferred embodiments of the present invention, it is to be understood that the invention is not limited thereto, and that numerous other modifications and embodiments can be devised by those skilled in the art that will fall within the spirit and scope of the principles of this disclosure.
Claims (7)
1. A real-time and efficient advertisement material putting and obtaining method is characterized by comprising the following steps:
step S1: building a database cluster, wherein the database cluster comprises database nodes with separated master and slave read-write, and the database nodes are monitored by using a Mycat service and the read-write distribution condition of the database nodes is scheduled, and an HAproxy is configured on the Mycat service and used for distributing a user request to the Mycat service; monitoring the health condition of the Mycat service by using a Keepalived service and providing a unified virtual IP for external access;
step S2: the advertiser platform sends a writing request of the advertisement materials to the database cluster, and the database cluster dispersedly stores the advertisement materials to the database nodes;
step S3: synchronizing the advertising material information in the database cluster into a search engine ElasticSearch through a timing task;
step S4: and the television terminal sends a query request of the advertisement materials to the database cluster, and the database cluster acquires the advertisement materials from the database node and sends the advertisement materials to the television terminal for display.
2. The method for real-time and efficient advertisement material delivery and retrieval according to claim 1, wherein the step S4 is that the database cluster retrieves the advertisement material from the database node while retrieving the advertisement material from different database nodes.
3. The method for delivering and acquiring the advertising materials with high efficiency in real time as claimed in claim 1, wherein the writing request of the advertising materials and the query request of the advertising materials are respectively routed to different database nodes to realize the separation of the reading and writing requests.
4. A real-time and efficient advertising material delivery and acquisition method according to any one of claims 1 to 3, wherein in step S2, the advertiser platform calls the virtual IP address to deliver the advertising material to the database cluster; and the database cluster writes the advertisement materials into the database nodes according to the preset rules and synchronizes the advertisement materials to other database nodes.
5. A real-time efficient advertising material delivery and acquisition method according to any one of claims 1 to 3, wherein the creation method of the database node with master-slave read-write separation in step S1 is as follows: and respectively defining a plurality of databases as different nodes, and establishing a database cluster with multiple masters, multiple slaves and separated reading and writing among the nodes according to a preset rule.
6. The real-time and efficient advertising material delivery and acquisition method according to any one of claims 1 to 3, wherein the step S3 further comprises performing multidimensional graphical display on the advertising material by using Kibana by using an elastic search.
7. A real-time efficient material advertisement delivery and retrieval system, comprising:
the database cluster is composed of a plurality of database nodes which are configured into multi-master read-write separation, the monitoring condition of the database nodes and the read-write distribution condition of the scheduling database nodes are monitored by using the Mycat service, and the HAproxy is configured on the Mycat service and used for distributing the user request to the Mycat service; monitoring the health condition of the Mycat service by using a Keepalived service and providing a unified virtual IP for external access; the database cluster is used for writing the advertisement materials into different database nodes according to the writing request of the advertisement materials and simultaneously acquiring the advertisement materials from the different database nodes according to the query request of the advertisement materials and returning the advertisement materials to the television terminal;
the advertiser platform is used for sending a writing request of the advertisement materials to the database cluster and putting the advertisement materials into the database cluster;
and the elastic search is used for synchronizing the advertising materials in the database cluster and performing multi-dimensional graphical display on the advertising materials by using Kibana.
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Application publication date: 20201211 |