CN112036989A - Cross-border e-commerce marketing system based on big data analysis - Google Patents

Cross-border e-commerce marketing system based on big data analysis Download PDF

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Publication number
CN112036989A
CN112036989A CN202011064941.3A CN202011064941A CN112036989A CN 112036989 A CN112036989 A CN 112036989A CN 202011064941 A CN202011064941 A CN 202011064941A CN 112036989 A CN112036989 A CN 112036989A
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module
service cabinet
border
service
data analysis
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Withdrawn
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CN202011064941.3A
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Chinese (zh)
Inventor
陈青姣
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Guangxi University of Finance and Economics
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Guangxi University of Finance and Economics
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Priority to CN202011064941.3A priority Critical patent/CN112036989A/en
Publication of CN112036989A publication Critical patent/CN112036989A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/083—Shipping
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00—Details of colour television systems
    • H04N9/12—Picture reproducers
    • H04N9/31—Projection devices for colour picture display, e.g. using electronic spatial light modulators [ESLM]
    • H04N9/3179—Video signal processing therefor

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention belongs to the technical field of e-commerce marketing, and particularly relates to a cross-border e-commerce marketing system based on big data analysis, which comprises: service cabinet, display module and central controller, service cabinet inner chamber top left side is provided with first partition chamber, service cabinet inner chamber bottom left side is provided with the second and separates the chamber, the second separates the chamber inner chamber and is provided with wireless transmission module, wireless transmission module electrical property both way connection has IP terminal, service cabinet inner chamber right side is provided with the third and separates the chamber, service cabinet top sets up display module, the display module top is provided with image acquisition module, service cabinet top left side is provided with voice input module, service cabinet top right side is provided with speech output module, makes things convenient for the staff to look up product relevant information, can adopt the mode of language and video and communicate with the customer, can utilize the IP terminal to look up the product information in commodity circulation, warehouse and the sale, carries out online marketing better.

Description

Cross-border e-commerce marketing system based on big data analysis
Technical Field
The invention relates to the technical field of e-commerce marketing, in particular to a cross-border e-commerce marketing system based on big data analysis.
Background
With the rapid development of the network, the shopping mode is constantly changed, at present, the network sales occupies a large part of the sales market, and the e-commerce marketing is one of the online marketing and is a process of completing a series of marketing links by means of the internet to achieve a marketing target. As is known, the network has the characteristics of high speed, high efficiency and low cost, information resources are shared on the Internet, and the access barrier is zero. As a new media, networks have a one-to-one interactive nature, which is a breakthrough in traditional media facing a large number of "audience" features. From the marketing perspective, producers and consumers on the network interact and communicate one to one, the requirements, the desires and the improvement opinions of the customers are known, the large-scale production and large-scale marketing in the industrial era are improved into the marketing of small groups or even individuals, great satisfaction is provided for the consumers, and the aim of modern marketing concept is met.
In current network sale, the propaganda of product is mainly that video and audio are carried out the propaganda, in each shopping mall, can set up relevant video broadcast and advertising panel propaganda, however, video broadcast and advertising panel propaganda are limited to the introduction of product, and the specific size of product can't be clearly observed to the customer, and the publicity effect is relatively poor, and at staff and customer communication in-process, the staff can't look up product relevant information fast, influences online marketing effect.
Disclosure of Invention
This section is for the purpose of summarizing some aspects of embodiments of the invention and to briefly introduce some preferred embodiments. In this section, as well as in the abstract and the title of the invention of this application, simplifications or omissions may be made to avoid obscuring the purpose of the section, the abstract and the title, and such simplifications or omissions are not intended to limit the scope of the invention.
The present invention has been made in view of the above and/or other problems with existing marketing systems.
Therefore, the invention aims to provide a cross-border e-commerce marketing system based on big data analysis, which can display products by using 3D projection, is convenient for propagandizing the products in different places, can improve the propagandizing effect by being matched with voice introduction and description, can remotely serve customers by using a special service cabinet, is convenient for the staff to look up the related information of the products, can communicate with the customers by adopting a language and video mode, can look up the product information in logistics, warehouses and sales by using an IP terminal, and can better perform online marketing.
To solve the above technical problem, according to an aspect of the present invention, the present invention provides the following technical solutions:
a big data analysis based cross-border e-commerce marketing system, comprising: the system comprises a service cabinet, a display module and a central controller, wherein a first separation cavity is arranged on the left side of the top of an inner cavity of the service cabinet, a second separation cavity is arranged on the left side of the bottom of the inner cavity of the service cabinet, a wireless transmission module is arranged in the inner cavity of the second separation cavity, the wireless transmission module is electrically and bidirectionally connected with an IP terminal, a third separation cavity is arranged on the right side of the inner cavity of the service cabinet, the display module is arranged on the top of the service cabinet, an image acquisition module is arranged on the top of the display module, a voice input module is arranged on the left side of the top of the service cabinet, a voice output module is arranged on the right side of the top of the service cabinet, the central controller is arranged in the inner cavity of the third separation cavity, the central controller is electrically and bidirectionally connected with a data storage module, a, the product display module comprises a 3D projection module, a voice introduction module and a man-machine interaction module, the central controller is electrically connected with the wireless transmission module in a two-way mode, the 5G communication module is electrically connected with the customer service module in a two-way mode, the customer service module is electrically connected with the alarm module in a two-way mode, and the customer service module is connected with the display module, the image acquisition module, the voice input module and the voice output module.
As a preferred embodiment of the big data analysis-based cross-border e-commerce marketing system of the present invention, wherein: the first partition cavity is internally provided with a file folder, and the file folder is provided with partition plates which are uniformly distributed.
As a preferred embodiment of the big data analysis-based cross-border e-commerce marketing system of the present invention, wherein: the service cabinet bottom is provided with a plurality of horizontal lower margin, and is a plurality of horizontal lower margin is at service cabinet bottom evenly distributed.
As a preferred embodiment of the big data analysis-based cross-border e-commerce marketing system of the present invention, wherein: the first compartment, the second compartment and the third compartment are all provided with anti-theft cabinet doors.
As a preferred embodiment of the big data analysis-based cross-border e-commerce marketing system of the present invention, wherein: the display module adopts a liquid crystal display screen, and a toughened film is arranged on the display module.
As a preferred embodiment of the big data analysis-based cross-border e-commerce marketing system of the present invention, wherein: the image acquisition module adopts a monitoring camera, the voice input module adopts a microphone, and the voice output module adopts a loudspeaker.
Compared with the prior art: the invention can utilize 3D projection to show products, the 3D projection module 341 combines the original video playing and advertising board propaganda, can enable customers to clearly observe the specific size of the products, is convenient for propaganda of the products in different places, is matched with voice introduction and explanation, can improve the propaganda effect, enables the customers to inquire the products through the human-computer interaction module, improves the cognition of the customers to the products, realizes intelligent marketing, simultaneously utilizes a special service cabinet to carry out remote service for the customers, is connected through the 5G communication module, carries out cross-border communication, communicates with agents in different regions, realizes cross-border marketing, improves the efficiency and stability of information transmission, is convenient for the workers to look up the relevant information of the products, can adopt a language and video mode to communicate with the customers, can utilize an IP terminal to look up the product information in logistics, warehouses and sales, better online marketing.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the present invention will be described in detail with reference to the accompanying drawings and detailed embodiments, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise. Wherein:
FIG. 1 is a schematic view of a service cabinet according to the present invention;
FIG. 2 is a schematic diagram of the system of the present invention;
FIG. 3 is a schematic diagram of a product marketing module system of the present invention;
FIG. 4 is a schematic view of a product display module system according to the present invention.
In the figure: 100 service cabinets, 110 first separation cavities, 111 file folders, 120 second separation cavities, 121 wireless transmission modules, 122IP terminals, 130 third separation cavities, 200 display modules, 210 image acquisition modules, 220 voice input modules, 230 voice output modules, 300 central controllers, 301 data storage modules, 3025G communication modules, 310 logistics management modules, 320 warehouse management modules, 330 product sales modules, 340 product display modules, 3413D projection modules, 342 voice introduction modules, 343 human-computer interaction modules, 350 customer service modules and 351 alarm modules.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in detail below.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention, but the present invention may be practiced in other ways than those specifically described herein, and it will be apparent to those of ordinary skill in the art that the present invention may be practiced without departing from the spirit and scope of the present invention, and therefore the present invention is not limited to the specific embodiments disclosed below.
Next, the present invention will be described in detail with reference to the drawings, wherein for convenience of illustration, the cross-sectional view of the device structure is not enlarged partially according to the general scale, and the drawings are only examples, which should not limit the scope of the present invention. In addition, the three-dimensional dimensions of length, width and depth should be included in the actual fabrication.
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
The invention provides a cross-border e-commerce marketing system based on big data analysis, which can utilize 3D projection to show products, is convenient for publicizing the products in different places, is matched with voice introduction and explanation to improve the publicizing effect, simultaneously utilizes a special service cabinet to carry out remote service for customers, is convenient for the staff to look up the relevant information of the products, can adopt a language and video mode to communicate with the customers, can utilize an IP terminal to look up the product information in logistics, warehouses and sales, and better carries out online marketing, and please refer to fig. 1, fig. 2, fig. 3 and fig. 4, and the cross-border e-commerce marketing system comprises: a service cabinet 100, a display module 200, and a central controller 300;
referring to fig. 1, fig. 2 and fig. 4 again, the service cabinet 100 is provided with a first separating compartment 110, a second separating compartment 120, a wireless transmission module 121 and a third separating compartment 130, specifically, the first separating compartment 110 is provided on the left side of the top of the inner cavity of the service cabinet 100, the second separating compartment 120 is provided on the left side of the bottom of the inner cavity of the service cabinet 100, the wireless transmission module 121 is provided in the inner cavity of the second separating compartment 120, the wireless transmission module 121 is electrically and bidirectionally connected with an IP terminal 122, the third separating compartment 130 is provided on the right side of the inner cavity of the service cabinet 100, and the wireless transmission module 121 is used for connecting with an IP terminal 122 of a worker, so that when the worker leaves the service cabinet 100, the IP terminal 122 can be used for inquiring.
Referring to fig. 1 and 4 again, an image acquisition module 210, a voice input module 220 and a voice output module 230 are disposed beside the display module 200, specifically, the display module 200 is disposed at the top of the service cabinet 100, the image acquisition module 210 is disposed at the top of the display module 200, the voice input module 220 is disposed at the left side of the top of the service cabinet 100, and the voice output module 230 is disposed at the right side of the top of the service cabinet 100, wherein the display module 200 is a display screen, the image acquisition module 210 is a monitoring camera, the voice input module 220 is a microphone, and the voice output module 230 is a speaker, so that a worker can query product information through the image acquisition module 210, the voice input module 220 and the voice output module 230 disposed beside the display module 200, and perform online communication with a customer.
Referring to fig. 1, 2, 3 and 4 again, the central controller 300 is connected to the data storage module 301, the 5G communication module 302, the logistics management module 310, the warehouse management module 320, the product sale module 330, the product display module 340, the 3D projection module 341, the voice introduction module 342, the human-computer interaction module 343, the customer service module 350 and the alarm module 351, specifically, the central controller 300 is disposed in the inner cavity of the third compartment 130, the central controller 300 is electrically connected to the data storage module 301, the 5G communication module 302, the logistics management module 310, the warehouse management module 320 and the product sale module 330 in two ways, the product sale module 330 is electrically connected to the product display module 340 in two ways, the product display module 340 includes the 3D projection module 341, the voice introduction module 342 and the human-computer interaction module 343, the central controller 300 is electrically connected to the wireless transmission module 121 in two ways, the 5G communication module 302 is electrically and bidirectionally connected with a customer service module 350, the customer service module 350 is electrically and bidirectionally connected with an alarm module 351, the customer service module 350 is connected with the display module 200, the image acquisition module 210, the voice input module 220 and the voice output module 230, the central controller 300 is connected with the logistics management module 310, the warehouse management module 320 and the product sale module 330 to update product information in real time, in the product sale module 330, firstly, the 3D projection module 341 is utilized to display and advertise products, the 3D projection module 341 is combined with original video playing and advertising board advertising to enable customers to clearly observe specific sizes of the products, thereby facilitating advertising of the products in different places, and the product sale module is matched with the voice introduction module 342 to explain, thereby improving the advertising effect, the customers can inquire the products through the human-computer interaction module 343, thereby improving the cognition of the customers on the products, the customer service module 350 is composed of an alarm module 351, an image acquisition module 210, a voice input module 220 and a voice output module 230 arranged beside the display module 200, the 5G communication module 302 is connected with the central controller 300, cross-border marketing is carried out through the 5G communication module 302, a remote marketing mode is realized, when sensitive words appear in the contact process, information is sent to a switchboard through the alarm module 351 for feedback, and the data storage module 301 is used for storing communication records between workers and customers.
When the product selling module 330 is used specifically, firstly, the 3D projection module 341 is used for displaying and propagating the product, the 3D projection module 341 is combined with the original video playing and advertising board propaganda to enable the customer to clearly observe the specific size of the product and facilitate the propaganda of the product in different places, and the voice introduction module 342 is used for explaining the product, so as to improve the propaganda effect, the product information of the logistics management module 310, the warehouse management module 320 and the product selling module 330 is fed back to the central controller 300 in real time for updating and summarizing, when the worker leaves the service cabinet 100 in some accident, the IP terminal 122 can be used for inquiring and updating the logistics, warehouse and selling information of the product, the worker can inquire the product information through the image acquisition module 210, the voice input module 220 and the voice output module 230 arranged beside the display module 200 and simultaneously communicate with the customer on line, when sensitive words appear in the contact process, the alarm module 351 sends information to the central office for feedback, the data storage module 301 is used for storing communication records between the staff and the clients,
the first partition chamber 110 is internally provided with a file folder 111, and the file folder 111 is provided with partition plates which are uniformly distributed.
The bottom of the service cabinet 100 is provided with horizontal feet which are uniformly distributed at the bottom of the service cabinet 100, so that the working stability of the service cabinet 100 is improved.
Anti-theft cabinet doors are arranged outside the first separating chamber 110, the second separating chamber 120 and the third separating chamber 130 to protect files.
While the invention has been described above with reference to an embodiment, various modifications may be made and equivalents may be substituted for elements thereof without departing from the scope of the invention. In particular, the various features of the disclosed embodiments of the invention may be used in any combination, provided that no structural conflict exists, and the combinations are not exhaustively described in this specification merely for the sake of brevity and resource conservation. Therefore, it is intended that the invention not be limited to the particular embodiments disclosed, but that the invention will include all embodiments falling within the scope of the appended claims.

Claims (6)

1. A big data analysis-based cross-border e-commerce marketing system, comprising: the service cabinet (100), the display module (200) and the central controller (300), wherein a first separation cavity (110) is arranged on the left side of the top of an inner cavity of the service cabinet (100), a second separation cavity (120) is arranged on the left side of the bottom of the inner cavity of the service cabinet (100), a wireless transmission module (121) is arranged in the inner cavity of the second separation cavity (120), the wireless transmission module (121) is electrically and bidirectionally connected with an IP terminal (122), a third separation cavity (130) is arranged on the right side of the inner cavity of the service cabinet (100), the display module (200) is arranged on the top of the service cabinet (100), an image acquisition module (210) is arranged on the top of the display module (200), a voice input module (220) is arranged on the left side of the top of the service cabinet (100), a voice output module (230) is arranged on the right side of the top of the service, the central controller (300) is electrically and bidirectionally connected with a data storage module (301), a 5G communication module (302), a logistics management module (310), a warehouse management module (320) and a product sale module (330), the product sale module (330) is electrically and bidirectionally connected with a product display module (340), the product display module (340) comprises a 3D projection module (341), a voice introduction module (342) and a man-machine interaction module (343), the central controller (300) is electrically connected with the wireless transmission module (121) in a bidirectional way, the 5G communication module (302) is electrically and bidirectionally connected with a customer service module (350), the customer service module (350) is electrically and bidirectionally connected with an alarm module (351), the customer service module (350) is connected with the display module (200), the image acquisition module (210), the voice input module (220) and the voice output module (230).
2. The cross-border e-commerce marketing system based on big data analysis of claim 1, wherein the first compartment (110) is internally provided with a file folder (111), and the file folder (111) is provided with evenly distributed partition boards.
3. The cross-border e-commerce marketing system based on big data analysis of claim 1, wherein a plurality of horizontal ground pins are arranged at the bottom of the service cabinet (100), and are uniformly distributed at the bottom of the service cabinet (100).
4. The cross-border e-commerce marketing system based on big data analysis of claim 1, wherein anti-theft cabinet doors are arranged outside the first compartment (110), the second compartment (120) and the third compartment (130).
5. The cross-border e-commerce marketing system based on big data analysis of claim 1, wherein the display module (200) adopts a liquid crystal display screen, and a tempered film is arranged on the display module (200).
6. The big data analysis-based cross-border e-commerce marketing system of claim 1, wherein the image acquisition module (210) adopts a monitoring camera, the voice input module (220) adopts a microphone, and the voice output module (230) adopts a speaker.
CN202011064941.3A 2020-09-30 2020-09-30 Cross-border e-commerce marketing system based on big data analysis Withdrawn CN112036989A (en)

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CN202011064941.3A CN112036989A (en) 2020-09-30 2020-09-30 Cross-border e-commerce marketing system based on big data analysis

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202022100697U1 (en) 2022-02-07 2022-02-17 Ganesh Agnihotri Intelligent hybrid management system to predict e-commerce user churn in e-commerce using data mining and deep learning

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202022100697U1 (en) 2022-02-07 2022-02-17 Ganesh Agnihotri Intelligent hybrid management system to predict e-commerce user churn in e-commerce using data mining and deep learning

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Application publication date: 20201204