CN112015976A

CN112015976A - Page data sending method and device and electronic equipment

Info

Publication number: CN112015976A
Application number: CN202010720988.4A
Authority: CN
Inventors: 郑盛麟; 刘禹彤; 张嘉伟; 班华斌
Original assignee: Shanghai Qiyue Information Technology Co Ltd
Current assignee: Shanghai Qiyue Information Technology Co Ltd
Priority date: 2020-07-24
Filing date: 2020-07-24
Publication date: 2020-12-01

Abstract

The invention provides a page data sending method, which is used for sending page data to a client terminal logged in by a user, and comprises the following steps: establishing an activity database, wherein the activity database is used for recording the displayed times of each activity link for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and the initial value of the displayed times is 0; receiving a page request of a client, wherein the page request comprises user identification information; determining active links contained in page data sent to a client according to a preset active link display rule on the basis of user identification information; sending page data containing active links, and increasing the number of times that corresponding active links in the active database are displayed by 1; and acquiring the condition that each activity page is requested to be displayed by the user, and updating the activity database. The method of the invention can more effectively launch the marketing campaign, optimize the display strategy of the campaign page and reduce the marketing cost.

Description

Page data sending method and device and electronic equipment

Technical Field

The invention relates to the field of computer information processing, in particular to a page data sending method, a page data sending device and electronic equipment.

Background

With the rapid development and wide application of internet and computer technology, people have long been unable to leave various APP applications and websites for work and life. In order to keep close to people's daily life, APP applications and websites need to be optimized and revised for display, and optimization of APP applications and websites includes placing the page display modules that people are more interested in a location where people can easily be interested.

At present, the sequence and the position of the page display module on the page of the APP application and the website are fixed, the display content on the page display module with general quality may be in a position which is easily noticed by the user, so that premature exposure is caused, the user loses the willingness to pull down and continue browsing the page of the APP application and the website, the exposure flow is wasted, however, the display contents on the high-quality page display modules, which are favorite by the user and willing to browse, may be located at the bottom of the pages of the whole APP application and website, and thus, sufficient exposure and display cannot be obtained, the order and position of each page display module cannot be adjusted in time by the business organization, the user attention of each page display module on the pages of the APP application and website cannot be effectively and timely obtained, and the operation strategy for changing the page layout of the APP application and website cannot be adjusted in time, so that a more reliable scheme needs to be provided to solve the current technical problem.

Therefore, it is necessary to provide a page data transmission method capable of further optimizing the exposure and presentation of an active page.

Disclosure of Invention

In order to solve the above problem, the present invention provides a page data sending method, configured to send page data to a client that a user logs in, where the page data includes an active link corresponding to a business activity, and the active link points to an active page, and the method includes: establishing an activity database, wherein the activity database is used for recording the displayed times of each activity link for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and the initial value of the displayed times is 0; receiving a page request of a client, wherein the page request comprises user identification information; determining active links contained in the page data sent to the client according to a preset active link display rule based on the user identification information; sending page data containing the active links, and increasing the number of times that the corresponding active links in the active database are displayed by 1; and acquiring the condition that each activity page is requested to be displayed by the user, and updating the activity database.

Preferably, the condition that the activity page is requested to be displayed by the user includes: whether an activity page is shown by the user request; the active link display rule is as follows: and when the number of times of the active link being displayed reaches a preset threshold value and the corresponding active page is not displayed by the user request, the active link is not included in the page data.

Preferably, the activity database is further configured to record a time at which each activity link was last presented to a different user; the condition that the activity page is requested to be displayed by the user also comprises the time that the activity page is requested to be displayed last; the active link display rule is as follows: when the number of times the active link is presented reaches a predetermined threshold and the corresponding active page is not presented by the user request after the time the active link was last presented, the active link is not included in the page data.

Preferably, the number of times the active link is presented is reset to 0 when a predetermined time period elapses after the number of times the active link is presented reaches a predetermined threshold.

Preferably, the condition that the activity page is requested to be displayed by the user comprises: the activity participation state of the user on the activity page; the active link display rule is as follows: and when the number of times of the active link being displayed reaches a preset threshold value and the activity participation state of the user for the corresponding active page does not reach the preset participation state, not including the active link in the page data.

Preferably, the activity is a financial product activity, and the predetermined participation state refers to at least one of the following states of the user with respect to the financial product activity: registration, completion, credit granting, borrowing, quota offering and repayment.

Preferably, the obtaining of the condition that each activity page is requested to be displayed by the user includes: and acquiring the condition that each activity page is requested to be displayed by the user from a server providing the activity page.

Preferably, the active link showing rule comprises: and displaying the activity links of at least two business activities, the exposure rule and the resource bit corresponding to each activity link, and the resource bit display priority in a superposition manner.

In addition, the present invention also provides a page data transmitting apparatus, configured to transmit page data to a client that a user logs in, where the page data includes an active link corresponding to a business activity, and the active link points to an active page, and the apparatus includes: the system comprises a construction module, a display module and a display module, wherein the construction module is used for establishing an activity database, the activity database is used for recording the displayed times of each activity link for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and the initial value of the displayed times is 0; the system comprises a receiving module, a sending module and a receiving module, wherein the receiving module is used for receiving a page request of a client, and the page request comprises user identification information; the determining module is used for determining active links contained in the page data sent to the client side according to a preset active link display rule on the basis of the user identification information; the sending module is used for sending the page data containing the active links, and meanwhile, the number of times that the corresponding active links in the active database are displayed is increased by 1; and the processing module is used for acquiring the condition that each activity page is requested to be displayed by the user and updating the activity database.

Preferably, the device comprises a judging module, wherein the judging module is used for judging whether an activity page is shown by the user request; the active link display rule is as follows: and when the number of times of the active link being displayed reaches a preset threshold value and the corresponding active page is not displayed by the user request, the active link is not included in the page data.

Preferably, the method further comprises the following steps: and resetting the number of times that the active link is displayed to 0 when a preset time period passes after the number of times that the active link is displayed reaches a preset threshold value.

In addition, the present invention also provides an electronic device, wherein the electronic device includes: a processor; and a memory storing computer-executable instructions that, when executed, cause the processor to perform the page data transmission method of the present invention.

In addition, the present invention also provides a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs which, when executed by a processor, implement the page data transmission method of the present invention.

Advantageous effects

Compared with the prior art, the page data sending method can send corresponding page data to different users according to the latest data in the activity database, specifically releases activity pages which are more inclined or preferred to be selected by the users, and timely replaces activity display modules without effective behaviors, so that marketing activities are released more effectively, display strategies of the activity pages are optimized, and marketing cost is reduced.

Drawings

In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive faculty.

Fig. 1 is a flowchart of an example of a page data transmission method of the present invention.

Fig. 2 is a schematic block diagram of an example of an application scenario of the page data transmission method of the present invention.

Fig. 3 is a diagram of another example of an application scenario of the page data transmission method of the present invention.

Fig. 4 is a flowchart of another example of a page data transmitting method of the present invention.

Fig. 5 is a schematic configuration block diagram of an example of the page data transmission apparatus of embodiment 2 of the present invention.

Fig. 6 is a schematic configuration block diagram of another example of the page data transmission apparatus of embodiment 2 of the present invention.

Fig. 7 is a schematic configuration block diagram of still another example of the page data transmission apparatus of embodiment 2 of the present invention.

Fig. 8 is a block diagram of an exemplary embodiment of an electronic device according to the present invention.

Fig. 9 is a block diagram of an exemplary embodiment of a computer-readable medium according to the present invention.

Detailed Description

Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.

Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.

In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.

It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these terms should not be construed as limiting. These phrases are used to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention.

The term "and/or" and/or "includes any and all combinations of one or more of the associated listed items.

Generally, after the marketing resource site goes online, the activity landing page is skipped through active clicking actions of the user to form diversion transformation. In the same interface, a plurality of advertisement spaces are superposed to show different activities, and different click preferences can be generated according to personal wishes, interests, sensitivity to points of interest or discounts and the like on user selection. However, when the marketing campaign delivery demand is greater than the advertisement exposure position, the delivery display of the existing campaign page has the problem of unreasonable exposure or display, even some display modules without effective click behaviors of users are still delivered in positions which are easy to attract the attention of users, activities which are not interested by users cannot be effectively disclosed, or activities which are really interested by users are not discovered by users.

In view of the above problems, the present invention provides a page data sending method, which can target-specifically launch activity pages that users prefer or prefer to select, and replace activity display modules without effective behaviors in time, so as to launch marketing activities more effectively, optimize the display strategy of the activity pages, and reduce marketing cost.

In order that the objects, technical solutions and advantages of the present invention will become more apparent, the present invention will be further described in detail with reference to the accompanying drawings in conjunction with the following specific embodiments.

Example 1

Hereinafter, an embodiment of a page data transmission method of the present invention will be described with reference to fig. 1 to 4.

As shown in fig. 1, the page data transmission method of the present invention mainly includes the following steps.

Step S101, establishing an activity database, wherein the activity database is used for recording the displayed times of each activity link for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and the initial value of the displayed times is 0.

Step S102, receiving a page request of a client, wherein the page request comprises user identification information.

Step S103, based on the user identification information, determining an active link included in the page data sent to the client according to a predetermined active link display rule.

Step S104, sending the page data containing the active links, and increasing the number of times that the corresponding active links in the active database are displayed by 1.

Step S105, obtaining the condition that each activity page is displayed by the user request, and updating the activity database.

In this example, the page data sending method is used to send page data to a client that a user logs in, where the page data includes an active link corresponding to a business activity, and the active link points to an active page.

Specifically, the activity link is, for example, a promotion picture or the like, and the activity link points to an activity page such as an activity landing page or the like.

It should be noted that, in the present invention, the business activity refers to business activity related to financial products. For example, a new user is invited to register a business activity for a financial product (preferably, a financial product for a resource request).

Fig. 2 is a frame diagram showing an example of an application scenario of the page data transmission method of the present invention.

As shown in fig. 2, data interaction between a client and a server, where the client sends a page request such as an activity promotion page, an activity landing page, etc. to the

server

1 or 2, and the server 1 returns page data to the client based on the page request.

It should be noted that, in this example, the page request includes a target page URL, also includes a user ID, and in some examples, also includes other parameters, such as an invitation code.

Next, in step S101, an activity database is established, which is used to record the number of times each activity link is presented to different users and the condition that the activity page corresponding to the activity link is requested to be presented by the user, and the initial value of the number of times is 0.

Specifically, in the present example, an activity database for recording the number of times a page element of a certain activity recommendation page is presented to the user, the number of times the page element is clicked, and the like is established at the server 2. For example, in the case where one page element of a certain activity page is not shown to any user within a predetermined time, it will be recorded as 0 times in the activity database. In case the page element is presented to a user once within a predetermined time, it will be recorded as 1 time in the activity database.

Further, the activity database is also used for recording the last time that each activity link is displayed for different users, the display time and the display frequency of the display module of each business activity and the like.

In this example, the server 1 returns page data to the client, and the server 2 records data of the clicked or exposed activity landing page, and the server 1 and the server 2 are the same, but may be different. In other words, one or more servers may be provided. In the case that there are a plurality of servers, different servers have different functions, for example, the server 1 returns page data to the client based on receiving a page request of an activity promotion page of the client, the client clicks through an activity link and enters an activity landing page, data related to a user click behavior in the activity promotion page is recorded by the server 1, and data related to a user operation behavior entering the activity landing page is recorded by the server 2. See in particular fig. 3.

Next, in step S102, a page request of the client is received, the page request including the user identification information.

In this example, the page request mainly refers to a page request of an activity page, and the activity page includes, for example, an activity promotion page, an activity landing page, and the like.

Note that the page requests include page requests for a top page, a home page, a user page, and the like, in addition to page requests for an activity presentation page and an activity landing page.

Further, the user identification information is used to identify the user identity, in this example the user account or user ID. For example, the user identification information corresponding to each of the client 01, the client 02, and the client 03 is ID00 × 1, ID00 × 2, and ID00 × 3, respectively.

Next, in step S103, based on the user identification information, according to a predetermined active link presentation rule, an active link included in the page data sent to the client is determined.

In this example, it is also included to determine that the activity page is requested to be presented by the user. Further, the following relevant information is determined: whether the activity page is requested to be displayed by the user, the number of requested display times, the number of displayed times, the last display time and the activity participation state of the user on the activity page.

Preferably, the condition that each activity page is requested to be displayed by the user is obtained from a server providing the activity page.

Specifically, the predetermined participation state refers to at least one of the following states of the user with respect to the financial product activity: registration, completion, credit granting, borrowing, quota offering and repayment.

It should be noted that, for the setting of the participation status, the setting may be performed according to specific business activities, for example, within a predetermined time, the registration of inviting a predetermined number of new users is completed, and the like.

Further, as shown in fig. 4, the method further includes a step S401 of setting an active link presentation rule.

In step S401, an active link presentation rule is set, where the active link presentation rule includes: and when the number of times of the active link being displayed reaches a preset threshold value and the corresponding active page is not displayed by the user request, the active link is not included in the page data.

In this example, the active link exposure rule includes: active links for displaying at least two business activities in a superposition mode, exposure rules and resource bits corresponding to the active links, and resource bit display priority

Further, the active link showing rule further comprises: when the number of times the active link is presented reaches a predetermined threshold and the corresponding active page is not presented by the user request after the time the active link was last presented, the active link is not included in the page data. In other words, the number of presentations of the active link and the last presentation time are set, and after the set number of presentations is exceeded and the time for requesting the presentation is the last presentation time, the active link is not included in the page data, and the active page requested to be presented by the user will not be presented any more in a period of time. For example, if a certain event is not clicked for a predetermined number of times (e.g., 5 times) or more, the event is not displayed for 7 days, and the display is restarted from 8 days.

In another example, the active link exposure rule further comprises: and resetting the number of times that the active link is displayed to 0 when a preset time period passes after the number of times that the active link is displayed reaches a preset threshold value.

In yet another example, the active link exposure rule is: and when the number of times of the active link being displayed reaches a preset threshold value and the activity participation state of the user for the corresponding active page does not reach the preset participation state, not including the active link in the page data.

In yet another example, for example, a multiple resource bit overlay display is performed on the same activity display page, where each resource bit corresponds to one page display module (i.e., a page element), and the display priority of each page display module on the activity display page is further determined according to the determined exposure click rate of each page display module.

It should be noted that the display priority of each page display module is determined according to the historical click data of the user, the clicked data of the page display module, and the like, so that a display policy of the active page corresponding to each user is provided for different users.

And further, replacing the activity display file of the page display module with the exposure click rate smaller than the preset value in the preset time.

Furthermore, at least one alternative activity exhibition document corresponding to the activity exhibition document currently exhibited by each resource position is set in the resource position list, so that the activity exhibition document is replaced by the alternative activity exhibition document when the exhibition document of a certain page exhibition module (page element) is offline.

Next, in step S104, page data including the active link is transmitted, and at the same time, the number of times the corresponding active link is presented in the active database is increased by 1.

Preferably, the client renders and generates a dynamic page based on the returned page data, the dynamic page comprising page frame code and page element code. For the user sending the page data containing the activity link, recording the number of times that the activity landing page linked with the activity is displayed in the activity database as 1 time for later data analysis and the like.

Further, the dynamic page displayed at the client is displayed in a floating layer manner or in a popup window manner. However, the present invention is not limited thereto, and the above description is only by way of example and is not to be construed as limiting the present invention.

It should be noted that the generated dynamic page is different for different clients. In other words, the activity page seen by each user is different.

Next, in step S105, the condition that each activity page is requested to be displayed by the user is obtained, and the activity database is updated.

In the example, corresponding page data is sent to different users according to the latest data in the activity database, activity pages which are more inclined or preferred by the users are put in a targeted mode, and activity display modules without effective behaviors are replaced in time, so that marketing activities are put in more effectively, display strategies of the activity pages are optimized, and marketing cost is reduced.

It should be noted that the above description is only for illustrative purposes, and the present invention is not limited thereto. The above-described procedure of the page data transmission method is only for explanation of the present invention, and the order and number of steps are not particularly limited. In addition, the steps in the method may be further split into two steps (step S103 and step S401, see fig. 4 specifically), or some steps may be combined into one step, and the adjustment is performed according to an actual example.

Those skilled in the art will appreciate that all or part of the steps to implement the above-described embodiments are implemented as programs (computer programs) executed by a computer data processing apparatus. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.

Embodiments of the page data transmitting apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as complementary to the above-described method embodiments; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.

Example 2

Referring to fig. 5, 6 and 7, the present invention further provides a page data sending apparatus 500, configured to send page data to a client that a user logs in, where the page data includes an active link corresponding to a business activity, and the active link points to an active page, and the apparatus 500 includes: a building module 501, configured to build an activity database, where the activity database is used to record the number of times that each activity link is displayed for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and an initial value of the number of times that each activity link is displayed is 0; a receiving module 502, configured to receive a page request of a client, where the page request includes user identification information; a determining module 503, configured to determine, based on the user identification information, an active link included in the page data sent to the client according to a predetermined active link display rule; a sending module 504, configured to send page data including the active link, and increase the number of times that the corresponding active link in the active database is displayed by 1; and a processing module 505, configured to obtain a condition that each activity page is requested to be displayed by the user, and update the activity database.

As shown in fig. 6, the apparatus 500 includes a determining module 601, where the determining module 601 is configured to determine whether an active page has been displayed by the user request; the active link display rule is as follows: and when the number of times of the active link being displayed reaches a preset threshold value and the corresponding active page is not displayed by the user request, the active link is not included in the page data.

Preferably, the activity database is further configured to record a time at which each activity link was last presented to a different user; the condition that the activity page is requested to be displayed by the user also comprises the time that the activity page is requested to be displayed last.

As shown in fig. 7, the apparatus 500 further includes a setting module 701, where the setting module 701 is configured to set an active link showing rule, in this example, the active link showing rule is: when the number of times the active link is presented reaches a predetermined threshold and the corresponding active page is not presented by the user request after the time the active link was last presented, the active link is not included in the page data.

Preferably, the apparatus further comprises: and resetting the number of times that the active link is displayed to 0 when a preset time period passes after the number of times that the active link is displayed reaches a preset threshold value.

In embodiment 2, the same portions as those in embodiment 1 are not described.

Compared with the prior art, the page sending device is suitable for the method of the embodiment 1, and can send corresponding page data to different users according to the latest data in the activity database, pertinently launch activity pages which are more inclined or preferred to be selected by the users, and timely replace activity display modules without effective behaviors, so that marketing activity launching is carried out more effectively, display strategies of the activity pages are optimized, and marketing cost is reduced.

Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.

Example 3

In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.

Fig. 8 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic apparatus 200 according to this embodiment of the present invention is described below with reference to fig. 8. The electronic device 200 shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.

As shown in fig. 8, the electronic device 200 is embodied in the form of a general purpose computing device. The components of the electronic device 200 may include, but are not limited to: at least one processing unit 210, at least one memory unit 220, a bus 230 connecting different system components (including the memory unit 220 and the processing unit 210), a display unit 240, and the like.

Wherein the storage unit stores program code executable by the processing unit 210 to cause the processing unit 210 to perform steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic device processing method section of the present specification. For example, the processing unit 210 may perform the steps as shown in fig. 1.

The memory unit 220 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)2201 and/or a cache memory unit 2202, and may further include a read only memory unit (ROM) 2203.

The storage unit 220 may also include a program/utility 2204 having a set (at least one) of program modules 2205, such program modules 2205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.

Bus 230 may be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.

The electronic device 200 may also communicate with one or more external devices 300 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 200, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 200 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 250. Also, the electronic device 200 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 260. The network adapter 260 may communicate with other modules of the electronic device 200 via the bus 230. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 200, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to carry out the above-described methods of the invention.

As shown in fig. 9, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution apparatus, device, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

While the foregoing detailed description of the embodiments has described the objects, solutions, and advantages of the present invention in further detail, it is to be understood that the present invention is not inherently related to any particular computer, virtual machine, or electronic device, and that various general-purpose apparatuses may implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.

Claims

1. A page data sending method is used for sending page data to a client logged in by a user, the page data comprises an active link corresponding to a business activity, and the active link points to an active page, and the method is characterized by comprising the following steps:

establishing an activity database, wherein the activity database is used for recording the displayed times of each activity link for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and the initial value of the displayed times is 0;

receiving a page request of a client, wherein the page request comprises user identification information;

determining active links contained in the page data sent to the client according to a preset active link display rule based on the user identification information;

sending page data containing the active links, and increasing the number of times that the corresponding active links in the active database are displayed by 1;

and acquiring the condition that each activity page is requested to be displayed by the user, and updating the activity database.

2. The page data transmission method according to claim 1, characterized in that:

the condition that the activity page is requested to be displayed by the user comprises the following steps: whether an activity page is shown by the user request;

the active link display rule is as follows: and when the number of times of the active link being displayed reaches a preset threshold value and the corresponding active page is not displayed by the user request, the active link is not included in the page data.

3. The page data transmission method according to any one of claims 1 to 2, characterized in that:

the activity database is also used for recording the time of each activity link which is finally shown for different users;

the condition that the activity page is requested to be displayed by the user also comprises the time that the activity page is requested to be displayed last;

the active link display rule is as follows: when the number of times the active link is presented reaches a predetermined threshold and the corresponding active page is not presented by the user request after the time the active link was last presented, the active link is not included in the page data.

4. The method for sending page data according to any one of claims 1 to 3, further comprising: and resetting the number of times that the active link is displayed to 0 when a preset time period passes after the number of times that the active link is displayed reaches a preset threshold value.

5. The page data transmission method according to any one of claims 1 to 4, characterized in that:

the situation that the activity page is requested to be displayed by the user comprises the following steps: the activity participation state of the user on the activity page;

the active link display rule is as follows: and when the number of times of the active link being displayed reaches a preset threshold value and the activity participation state of the user for the corresponding active page does not reach the preset participation state, not including the active link in the page data.

6. The page data transmission method according to any one of claims 1 to 5, characterized in that: the activity is a financial product activity, and the predetermined participation state refers to at least one of the following states of the user with respect to the financial product activity: registration, completion, credit granting, borrowing, quota offering and repayment.

7. The page data transmission method according to any one of claims 1 to 6, characterized in that: the obtaining of the condition that each activity page is requested to be displayed by the user comprises: and acquiring the condition that each activity page is requested to be displayed by the user from a server providing the activity page.

8. A page data transmission apparatus for transmitting page data to a client to which a user logs in, the page data including an active link corresponding to a business activity, the active link pointing to an active page, the apparatus comprising:

the system comprises a construction module, a display module and a display module, wherein the construction module is used for establishing an activity database, the activity database is used for recording the displayed times of each activity link for different users and the condition that an activity page corresponding to the activity link is requested to be displayed by the user, and the initial value of the displayed times is 0;

the system comprises a receiving module, a sending module and a receiving module, wherein the receiving module is used for receiving a page request of a client, and the page request comprises user identification information;

the determining module is used for determining active links contained in the page data sent to the client side according to a preset active link display rule on the basis of the user identification information;

the sending module is used for sending the page data containing the active links, and meanwhile, the number of times that the corresponding active links in the active database are displayed is increased by 1;

and the processing module is used for acquiring the condition that each activity page is requested to be displayed by the user and updating the activity database.

9. An electronic device, wherein the electronic device comprises:

a processor; and the number of the first and second groups,

a memory storing computer-executable instructions that, when executed, cause the processor to perform the page data transmission method of any one of claims 1 to 7.

10. A computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs which, when executed by a processor, implement the page data transmission method of any one of claims 1 to 7.