CN112000474A - Resource pushing method, device, equipment and computer readable storage medium - Google Patents

Resource pushing method, device, equipment and computer readable storage medium Download PDF

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Publication number
CN112000474A
CN112000474A CN202010821150.4A CN202010821150A CN112000474A CN 112000474 A CN112000474 A CN 112000474A CN 202010821150 A CN202010821150 A CN 202010821150A CN 112000474 A CN112000474 A CN 112000474A
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Prior art keywords
resource
idle
resources
evaluation value
pushing
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CN202010821150.4A
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Chinese (zh)
Inventor
武警贺
闫冬冬
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Beijing Inspur Data Technology Co Ltd
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Beijing Inspur Data Technology Co Ltd
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Priority to CN202010821150.4A priority Critical patent/CN112000474A/en
Publication of CN112000474A publication Critical patent/CN112000474A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/46Multiprogramming arrangements
    • G06F9/50Allocation of resources, e.g. of the central processing unit [CPU]
    • G06F9/5005Allocation of resources, e.g. of the central processing unit [CPU] to service a request
    • G06F9/5027Allocation of resources, e.g. of the central processing unit [CPU] to service a request the resource being a machine, e.g. CPUs, Servers, Terminals
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/10Protocols in which an application is distributed across nodes in the network
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

Abstract

The application discloses a resource pushing method, which comprises the steps of obtaining idle resources; evaluating the market demand proportion of the idle resources to obtain a first evaluation value; performing resource audience proportion evaluation on the idle resources to obtain a second evaluation value; generating a resource pushing strategy according to the first evaluation value and the second evaluation value; pushing the idle resources to a target terminal according to the resource pushing strategy; the resource pushing method can effectively improve the resource utilization rate and avoid resource waste. The application also discloses a resource pushing device, equipment and a computer readable storage medium, which have the beneficial effects.

Description

Resource pushing method, device, equipment and computer readable storage medium
Technical Field
The present application relates to the field of cloud services, and in particular, to a resource pushing method, and further, to a resource pushing apparatus, a device, and a computer-readable storage medium.
Background
In the cloud computing era, infrastructure as a service (IaaS) provided by a cloud computing service provider packages server, storage and network resources through a virtualization technology and provides the resources to users in the form of API interface service, so that various enterprises and public institutions needing to be supported by an information system do not need to build a machine room by themselves, do not need to maintain servers and switches by themselves, and can use the resources only by making resource requests to the cloud computing service provider. For cloud computing service providers, the demands of customers on resources are mainly restricted by two major factors: one factor is the application scenario of the customer, such as the scientific research institutes who often engage in a large number of scientific operations have a high demand on the performance of servers in resources, while the units engaging in the communications industry have a high demand on the network performance in resources, and therefore, the audiences of different types of resources are different; the other is seasonal factor, that is, the resource demand of the same user is not constant in one year, for example, the resource service demand of most of the electronic commerce is increased around twenty-one every year, and the resource demand of relevant systems of government departments during each year of the large-scale examination is reported, and the change of the demand usually presents a strong periodic rule. Therefore, at the stage of low resource demand, the cloud resources are seriously wasted.
Therefore, how to more effectively improve the resource utilization rate and avoid resource waste is a problem that needs to be solved by those skilled in the art.
Disclosure of Invention
The resource pushing method can effectively improve the resource utilization rate and avoid resource waste; another object of the present application is to provide a resource pushing apparatus, a device and a computer readable storage medium, which also have the above beneficial effects.
In a first aspect, the present application provides a resource pushing method, including:
acquiring idle resources;
evaluating the market demand proportion of the idle resources to obtain a first evaluation value;
performing resource audience proportion evaluation on the idle resources to obtain a second evaluation value;
generating a resource pushing strategy according to the first evaluation value and the second evaluation value;
and pushing the idle resources to a target terminal according to the resource pushing strategy.
Preferably, before the evaluating the market demand ratio of the idle resource and obtaining the first evaluation value, the method further includes:
counting the idle quantity of the idle resources;
determining a resource category of the idle resource;
judging whether the idle quantity exceeds an idle threshold corresponding to the resource type;
and if so, executing the step of evaluating the market demand proportion of the idle resources to obtain a first evaluation value.
Preferably, the resource pushing method further includes:
counting the idle number in real time;
canceling the resource pushing policy when the idle number is lower than the idle threshold.
Preferably, the generating a resource pushing policy according to the first evaluation value and the second evaluation value includes:
determining the terminal type of the target terminal;
and generating the resource pushing strategy according to the first evaluation value, the second evaluation value and the terminal category.
Preferably, the determining the terminal class of the target terminal includes:
determining a target terminal set according to a customer database;
and classifying each target terminal in the target terminal set, and determining the terminal category of each target terminal.
In a second aspect, the present application further discloses a resource pushing apparatus, including:
the resource acquisition module is used for acquiring idle resources;
the first evaluation module is used for evaluating the market demand proportion of the idle resources to obtain a first evaluation value;
the second evaluation module is used for evaluating the audience proportion of the resources of the idle resources to obtain a second evaluation value;
the strategy generating module is used for generating a resource pushing strategy according to the first evaluation value and the second evaluation value;
and the resource pushing module is used for pushing the idle resources to the target terminal according to the resource pushing strategy.
Preferably, the resource pushing device further includes:
the resource judging module is used for counting the idle quantity of the idle resources before the market demand proportion evaluation of the idle resources is carried out to obtain a first evaluation value; determining a resource category of the idle resource; judging whether the idle quantity exceeds an idle threshold corresponding to the resource type; and if so, executing the step of evaluating the market demand proportion of the idle resources to obtain a first evaluation value.
Preferably, the resource pushing device further includes:
the real-time counting module is used for carrying out real-time counting on the idle quantity; canceling the resource pushing policy when the idle number is lower than the idle threshold.
In a third aspect, the present application further discloses a resource pushing device, including:
a memory for storing a computer program;
a processor for executing the computer program to implement the steps of any of the resource pushing methods as described above.
In a fourth aspect, the present application further discloses a computer-readable storage medium, in which a computer program is stored, and the computer program is used to implement the steps of any one of the resource pushing methods described above when executed by a processor.
The resource pushing method provided by the application comprises the steps of obtaining idle resources; evaluating the market demand proportion of the idle resources to obtain a first evaluation value; performing resource audience proportion evaluation on the idle resources to obtain a second evaluation value; generating a resource pushing strategy according to the first evaluation value and the second evaluation value; and pushing the idle resources to a target terminal according to the resource pushing strategy.
Therefore, according to the resource pushing method provided by the application, when the cloud resources are idle, the idle resources are reasonably evaluated to generate a reasonable resource pushing strategy, so that the resources can be pushed for each terminal device based on the resource pushing strategy, the reasonable utilization of the idle resources is realized, the utilization rate of the cloud idle resources is effectively improved, and the resource waste is avoided.
The resource pushing device, the equipment and the computer readable storage medium provided by the application all have the beneficial effects, and are not described herein again.
Drawings
In order to more clearly illustrate the technical solutions in the prior art and the embodiments of the present application, the drawings that are needed to be used in the description of the prior art and the embodiments of the present application will be briefly described below. Of course, the following description of the drawings related to the embodiments of the present application is only a part of the embodiments of the present application, and it will be obvious to those skilled in the art that other drawings can be obtained from the provided drawings without any creative effort, and the obtained other drawings also belong to the protection scope of the present application.
Fig. 1 is a schematic flowchart of a resource pushing method provided in the present application;
fig. 2 is a schematic structural diagram of a resource pushing system provided in the present application;
fig. 3 is a schematic structural diagram of a resource pushing apparatus provided in the present application;
fig. 4 is a schematic structural diagram of a resource pushing device provided in the present application.
Detailed Description
The core of the application is to provide a resource pushing method, which can effectively improve the resource utilization rate and avoid resource waste; another core of the present application is to provide a resource pushing apparatus, a device and a computer readable storage medium, all having the above beneficial effects.
In order to more clearly and completely describe the technical solutions in the embodiments of the present application, the technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, fig. 1 is a schematic flow chart of a resource pushing method provided in the present application, where the resource pushing method includes:
s101: acquiring idle resources;
in this step, the idle resource is obtained, where the idle resource is an unused cloud computing resource in an idle state, and the cloud computing resource is provided by a cloud computing service provider, so that the idle resource can be determined by the cloud computing service provider through statistics. Of course, the specific type and content of the idle resource are not unique, such as service resource, network resource, storage resource, etc., and the resource that is not used can be regarded as the idle resource.
S102: evaluating the market demand proportion of the idle resources to obtain a first evaluation value;
the step is to evaluate the market demand proportion of the idle resource, and specifically may be to evaluate the proportion of the total demand of the market demand of the type of resource in a given time period (for example, one year) after the current node in the past year, so as to obtain a first evaluation value.
S103: performing resource audience proportion evaluation on the idle resources to obtain a second evaluation value;
the step aims to realize the resource audience ratio evaluation of the idle resources, and specifically can be the ratio of the number of users of the resources to the number of users of all the resources, so as to obtain a second evaluation value.
It can be understood that the execution sequence of the two evaluation steps is not unique, and in order to ensure the service efficiency, the two evaluation steps can also be executed simultaneously, and the execution step shown in fig. 1 is only one implementation manner provided by the embodiment of the present application.
As a preferred embodiment, before obtaining the first evaluation value, the above evaluating the market demand ratio of the idle resources may further include: counting the idle quantity of idle resources; determining a resource type of idle resources; judging whether the idle quantity exceeds an idle threshold corresponding to the resource type; if yes, performing market demand proportion evaluation on the idle resources to obtain a first evaluation value.
In order to further improve the rationality of pushing the idle resources, corresponding idle threshold values can be preset for different types of idle resources, and the idle resources can be pushed only when the number of the idle resources of the type exceeds the idle threshold value. Specifically, after the idle resources are obtained, the idle number of the idle resources may be counted first, and the resource type and the idle threshold corresponding to the resource type of the idle resources are determined, further, whether the idle number of the idle resources exceeds the idle threshold is determined, if yes, a step of resource evaluation is performed to realize resource pushing, and if not, the resource pushing is not performed. The specific value of the idle threshold is not unique, and can be set by a technician according to the actual situation, which is not limited by the application.
S104: generating a resource pushing strategy according to the first evaluation value and the second evaluation value;
the method aims to realize the generation of a resource pushing strategy, different types of idle resources may correspond to different evaluation values, after the market demand proportion evaluation and the resource audience proportion evaluation of the idle resources are completed, two evaluation values can be calculated by using a preset calculation method, a corresponding resource pushing strategy is further generated, and the pushing of the idle resources can be completed by using the resource pushing strategy.
As a preferred embodiment, the generating a resource pushing policy according to the first evaluation value and the second evaluation value may include: determining the terminal type of a target terminal; and generating a resource pushing strategy according to the first evaluation value, the second evaluation value and the terminal category.
The preferred embodiment provides a method for generating a specific resource pushing policy, that is, the method is implemented by combining terminal types of a target terminal, where the target terminal may be a device terminal of a large number of users that a cloud computing service provider faces, that is, different types of terminal devices may also correspond to different resource pushing policies, so as to further improve the rationality of resource pushing, and thus improve the resource utilization rate. Specifically, the terminal type of the target terminal may be determined first, and the resource pushing policy may be generated by combining the first evaluation value, the second evaluation value, and the terminal type.
As a preferred embodiment, the determining the terminal class of the target terminal may include: determining a target terminal set according to a customer database; and classifying each target terminal in the target terminal set, and determining the terminal type of each target terminal.
The preferred embodiment provides a specific method for determining the category of a target terminal, which specifically includes traversing a customer database of a cloud computing service provider, determining a set of target terminals by statistics of all target terminals, and classifying each target terminal in the set to determine the category of the terminal. The classification method of the target terminal does not affect the implementation of the present technical solution, and may be specifically set by a technician according to actual requirements, which is not limited in the present application, for example, the target terminal may be classified into a client currently using the type of resource and a client not using the type of resource.
S105: and pushing the idle resources to the target terminal according to the resource pushing strategy.
Specifically, after a resource pushing strategy is generated, the idle resources can be pushed to the target terminal according to the resource pushing strategy, so that the target terminal can utilize the idle resources. Of course, the number of the target terminals is not unique, and may be multiple, that is, idle resources may be pushed to multiple target terminals according to the resource pushing policy.
As a preferred embodiment, the resource pushing method may further include: carrying out real-time statistics on the idle quantity; and canceling the resource pushing strategy when the idle quantity is lower than the idle threshold value.
Furthermore, the idle quantity of the idle resources can be counted in real time, and when the idle quantity is lower than a corresponding idle threshold, the resource pushing strategy is cancelled immediately, so that the situation that the use of the client cannot be met due to insufficient resources can be effectively avoided.
Therefore, according to the resource pushing method provided by the application, when the cloud resources are idle, the idle resources are reasonably evaluated to generate a reasonable resource pushing strategy, so that the resources can be pushed for each terminal device based on the resource pushing strategy, the reasonable utilization of the idle resources is realized, the utilization rate of the cloud idle resources is effectively improved, and the resource waste is avoided.
On the basis of the above embodiments, the embodiment of the present application provides a more specific resource pushing method by taking discount promotion on idle resources as an example.
First, please refer to fig. 2, fig. 2 is a block diagram of a resource pushing system provided in the present application, in which the resource pushing system includes a resource classifying device, a market demand evaluating device, a resource audience obtaining device, a discount rate generating device, and a message pushing device. Specifically, when the cloud computing service provider has idle resources, firstly, relevant information of the idle resources is sent to a resource classification device, and the resource classification device determines category information of the idle resources by searching, wherein the category information includes idle threshold values of the resources; further, when the number of the idle resources exceeds the idle threshold, the resource category information is respectively sent to a market demand evaluation device and a resource audience acquisition device for resource evaluation, wherein the market demand evaluation device can obtain the proportion of the total demand of the market demand of the resources in one year after the current time node in the past year, and the resource audience acquisition device can obtain the proportion of the number of the clients of the resources in the number of all the resource clients; further, output results of the market demand evaluation device and the resource audience acquisition device are used as input and sent to the discount rate generation device, and the discount rate generation device automatically generates a preferential discount rate which should be released by the resources at the current time according to relevant strategies; and finally, carrying out message pushing according to a strategy by combining the message pushing device with the client in the current resource audience acquisition device.
The audience proportion of the resources and the demand proportion of the resources are two independent dimensions, the audience proportion of the resources refers to the proportion of customers who use the resources in the total amount of all kinds of resource customers, and time is not limited; the demand proportion of a resource refers to the proportion of customers that the resource uses in a certain period of time to all customers of the resource all year round. Correspondingly, the proportion value of the number of the clients of the current category resources in the total number of all the resource clients is positively correlated with the discount rate, namely the lower the audience proportion of the resources is, the smaller the discount strength is; the proportion of the total demand of the market demand of the current type of resources in a period of time after the current time node in the past year in one year is set to be in negative correlation with the discount rate, namely the lower the demand of the type of resources in the current period of time is, the greater the discount strength is.
It should be noted that the different types of resources correspond to different idle thresholds, and the resource is evaluated and the resource delivery is completed only when the number of the current type of idle resources exceeds the idle threshold corresponding to the type of resources. Moreover, the number of resources of different categories of the cloud computing service provider is more than that of the resources of each category, which should be produced quantitatively according to the audience proportion of the resources, that is, the more customers using the resources in the market, the more the total number of the resources provided by the cloud computing service provider. In addition, when the idle number of resources drops below the idle threshold, the promotion strategy for the type of resources should be cancelled in time. Furthermore, the clients pushed by the message pushing device can be specifically divided into two categories: (1) for the users who are using the resources and are about to expire in the current time period, a layer of discount can be superimposed on the discount for the users, so that the customers are encouraged to rent the resources for a long time, and the idle quantity of the resources is prevented from being further increased; (2) customers not currently using the resource may push promotions at a previously automatically generated discount rate.
Further, the specific implementation flow of the resource pushing method implemented based on the resource pushing system is as follows:
(1) the method comprises the steps that resource inventory information of a cloud computing service provider is transmitted into a resource classification device of a resource pushing system in real time, and when the fact that the idle number of a certain type of resources exceeds an idle threshold Nt (Nt can be adjusted manually) of the type of resources is detected, the information of the type of resources is transmitted into a market demand evaluation device and a resource audience acquisition device respectively;
(2) the market demand evaluation device searches the proportion Pd of the using customers to all the customers of the products of the type all year round during the period from the current time node to a later period of time T (T can be manually adjusted) in the past year according to the resource type traversal query;
(3) the resource audience acquisition device searches the proportion Pc of the client group of the type of resources in the total number of clients of all the resources according to the resource category in a traversing manner;
(4) sending Pd and Pc to a discount rate generation device, and calculating by the discount rate generation device according to a formula to obtain a discount rate d which is Pc-Pd and should be deduced for the type of resources at the current stage;
A. when d is less than or equal to 0, the current resource idling is temporary, even if discount promotion is not carried out, the market demand can be filled in a short-term T time span probably, and promotion research and judgment and subsequent operation of the resources can be stopped at the moment;
B. when d is larger than 0, the current idle resources are caused by supply and demand, and subsequent promotion strategies and related operations are required;
(5) when the promotion activity is determined to be carried out, the message pushing device calls a customer database to carry out traversal query, obtains the audience customer set of the resources, and divides the customers into two types:
A. for customers who are currently leasing the resources and have a remaining leasing time shorter than T, in order to prevent the idle amount of the resources from continuously increasing in a short period, the discount coefficient K (K) may be added again based on the discount rate d>1) Calculating to obtain the final discount rate dlastPushing the message with Kd;
B. the remaining customers, including those not renting the resources and those having residual renting time greater than T, are according to the final discount rate dlastAnd d, pushing the message.
Therefore, according to the resource pushing method provided by the embodiment of the application, when the cloud resources are idle, the idle resources are reasonably evaluated to generate a reasonable resource pushing strategy, so that the resources can be pushed for each terminal device based on the resource pushing strategy, the reasonable utilization of the idle resources is realized, the utilization rate of the cloud idle resources is effectively improved, and the resource waste is avoided.
To solve the above technical problem, the present application further provides a resource pushing device, please refer to fig. 3, where fig. 3 is a schematic structural diagram of a resource pushing device provided in the present application, and the resource pushing device may include:
the resource acquisition module 1 is used for acquiring idle resources;
the first evaluation module 2 is used for evaluating the market demand proportion of the idle resources to obtain a first evaluation value;
the second evaluation module 3 is used for evaluating the audience proportion of the resources of the idle resources to obtain a second evaluation value;
the strategy generating module 4 is used for generating a resource pushing strategy according to the first evaluation value and the second evaluation value;
and the resource pushing module 5 is used for pushing the idle resources to the target terminal according to the resource pushing strategy.
Therefore, the resource pushing device provided by the embodiment of the application can reasonably evaluate the idle resources when the cloud resources are idle so as to generate a reasonable resource pushing strategy, and therefore, the resource pushing can be performed on each terminal device based on the resource pushing strategy, the reasonable utilization of the idle resources is realized, the utilization rate of the cloud idle resources is effectively improved, and the resource waste is avoided.
As a preferred embodiment, the resource pushing device further includes a resource determining module, configured to count an idle number of the idle resources before performing market demand ratio evaluation on the idle resources to obtain a first evaluation value; determining a resource type of idle resources; judging whether the idle quantity exceeds an idle threshold corresponding to the resource type; if yes, performing market demand proportion evaluation on the idle resources to obtain a first evaluation value.
As a preferred embodiment, the resource pushing device further includes a real-time statistics module, configured to perform real-time statistics on the idle quantity; and canceling the resource pushing strategy when the idle quantity is lower than the idle threshold value.
As a preferred embodiment, the policy generating module 4 may include:
a terminal type determining unit for determining a terminal type of the target terminal;
and the pushing strategy generating unit is used for generating a resource pushing strategy according to the first evaluation value, the second evaluation value and the terminal category.
As a preferred embodiment, the terminal type determining unit may be specifically configured to determine a target terminal set according to a customer database; and classifying each target terminal in the target terminal set, and determining the terminal type of each target terminal.
For the introduction of the apparatus provided in the present application, please refer to the above method embodiments, which are not described herein again.
To solve the above technical problem, the present application further provides a resource pushing device, please refer to fig. 4, where fig. 4 is a schematic structural diagram of a resource pushing device provided in the present application, and the resource pushing device may include:
a memory 10 for storing a computer program;
the processor 20, when executing the computer program, may implement the steps of any of the resource pushing methods described above.
For the introduction of the device provided in the present application, please refer to the above method embodiment, which is not described herein again.
To solve the above problem, the present application further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of any one of the resource pushing methods can be implemented.
The computer-readable storage medium may include: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
For the introduction of the computer-readable storage medium provided in the present application, please refer to the above method embodiments, which are not described herein again.
The embodiments are described in a progressive manner in the specification, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The technical solutions provided by the present application are described in detail above. The principles and embodiments of the present application are explained herein using specific examples, which are provided only to help understand the method and the core idea of the present application. It should be noted that, for those skilled in the art, without departing from the principle of the present application, several improvements and modifications can be made to the present application, and these improvements and modifications also fall into the protection scope of the present application.

Claims (10)

1. A resource pushing method is characterized by comprising the following steps:
acquiring idle resources;
evaluating the market demand proportion of the idle resources to obtain a first evaluation value;
performing resource audience proportion evaluation on the idle resources to obtain a second evaluation value;
generating a resource pushing strategy according to the first evaluation value and the second evaluation value;
and pushing the idle resources to a target terminal according to the resource pushing strategy.
2. The resource pushing method according to claim 1, wherein before the evaluating the market demand ratio of the idle resource to obtain the first evaluation value, the method further comprises:
counting the idle quantity of the idle resources;
determining a resource category of the idle resource;
judging whether the idle quantity exceeds an idle threshold corresponding to the resource type;
and if so, executing the step of evaluating the market demand proportion of the idle resources to obtain a first evaluation value.
3. The resource pushing method according to claim 2, further comprising:
counting the idle number in real time;
canceling the resource pushing policy when the idle number is lower than the idle threshold.
4. The method according to claim 1, wherein the generating a resource pushing policy according to the first evaluation value and the second evaluation value comprises:
determining the terminal type of the target terminal;
and generating the resource pushing strategy according to the first evaluation value, the second evaluation value and the terminal category.
5. The resource pushing method according to claim 4, wherein the determining the terminal class of the target terminal comprises:
determining a target terminal set according to a customer database;
and classifying each target terminal in the target terminal set, and determining the terminal category of each target terminal.
6. A resource pushing apparatus, comprising:
the resource acquisition module is used for acquiring idle resources;
the first evaluation module is used for evaluating the market demand proportion of the idle resources to obtain a first evaluation value;
the second evaluation module is used for evaluating the audience proportion of the resources of the idle resources to obtain a second evaluation value;
the strategy generating module is used for generating a resource pushing strategy according to the first evaluation value and the second evaluation value;
and the resource pushing module is used for pushing the idle resources to the target terminal according to the resource pushing strategy.
7. The resource pushing device of claim 6, further comprising:
the resource judging module is used for counting the idle quantity of the idle resources before the market demand proportion evaluation of the idle resources is carried out to obtain a first evaluation value; determining a resource category of the idle resource; judging whether the idle quantity exceeds an idle threshold corresponding to the resource type; and if so, executing the step of evaluating the market demand proportion of the idle resources to obtain a first evaluation value.
8. The resource pushing device of claim 7, further comprising:
the real-time counting module is used for carrying out real-time counting on the idle quantity; canceling the resource pushing policy when the idle number is lower than the idle threshold.
9. A resource pushing device, comprising:
a memory for storing a computer program;
a processor for executing the computer program to implement the steps of the resource pushing method according to any of claims 1 to 5.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, is adapted to carry out the steps of the resource pushing method according to any one of claims 1 to 5.
CN202010821150.4A 2020-08-14 2020-08-14 Resource pushing method, device, equipment and computer readable storage medium Withdrawn CN112000474A (en)

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