CN111935265A - Media information processing method and device - Google Patents
Media information processing method and device Download PDFInfo
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- CN111935265A CN111935265A CN202010765802.7A CN202010765802A CN111935265A CN 111935265 A CN111935265 A CN 111935265A CN 202010765802 A CN202010765802 A CN 202010765802A CN 111935265 A CN111935265 A CN 111935265A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9536—Search customisation based on social or collaborative filtering
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
Abstract
The invention provides a method and a device for processing media information, electronic equipment and a storage medium; the method comprises the following steps: responding to a sharing request for indicating media information sharing to a target user, and acquiring the content of the media information and an interest portrait of the target user; matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information; generating display information of the media information based on the key content; sending the display information to a client corresponding to the target user; the display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information; by the method and the device, the display information of the shared media information can be matched with the interest points of the user, so that the click rate of the user on the shared content is improved.
Description
Technical Field
The invention relates to the technical field of artificial intelligence and Internet, in particular to a method and a device for processing media information, electronic equipment and a storage medium.
Background
Artificial Intelligence (AI) is a theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and expand human Intelligence, perceive the environment, acquire knowledge and use the knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that can react in a manner similar to human intelligence. Artificial intelligence is the research of the design principle and the realization method of various intelligent machines, so that the machines have the functions of perception, reasoning and decision making. With the continuous development of artificial intelligence technology, artificial intelligence is also gradually applied to the aspects of sharing, spreading and the like of media contents.
Media content sharing is a common sharing behavior in the internet, and a user can share currently browsed content to multiple platforms and recommend the currently browsed content to other users for browsing and clicking. However, in the related art, for the same shared content, different receivers see the uniform display content, and each user usually has personal interest preference for the content, and the same display content does not necessarily trigger interest points of all shared users, which is not favorable for sharing and spreading media content.
Disclosure of Invention
Embodiments of the present invention provide a method and an apparatus for processing media information, an electronic device, and a storage medium, which enable display information of shared media information to better match with interest points of a user, so as to improve a click rate of the user on shared content.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides a media information processing method, which comprises the following steps:
responding to a sharing request for indicating media information sharing to a target user, and acquiring the content of the media information and an interest portrait of the target user;
matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information;
generating display information of the media information based on the key content;
sending the display information to a client corresponding to the target user;
the display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information.
The embodiment of the invention provides a media information processing method, which comprises the following steps:
receiving display information corresponding to the shared media information, wherein the display information comprises: key content matched with the interest portrait of the current user in the content of the media information;
presenting the presentation information, and presenting the content of the media information when a trigger operation for the presentation information is received.
An embodiment of the present invention further provides a device for processing media information, including:
the acquisition module is used for responding to a sharing request indicating that media information is shared to a target user, and acquiring the content of the media information and an interest portrait of the target user;
the matching module is used for matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information;
the generating module is used for generating the display information of the media information based on the key content;
the sending module is used for sending the display information to a client corresponding to the target user;
the display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information.
In the above scheme, the matching module is further configured to extract key content from the content of the media information to obtain target key content;
and matching the extracted target key content with the interest portrait to obtain key content matched with the interest portrait in the content of the media information.
In the above scheme, the matching module is further configured to input the content of the media information into a machine learning model;
and predicting the target key content of the media information through the machine learning model.
In the above scheme, the obtaining module is further configured to obtain user basic information and user behavior information of the target user;
determining a user label of the target user and a label weight corresponding to the user label based on the user basic information and the user behavior information;
and generating the interest portrait of the target user based on the user tags and the corresponding tag weights.
In the above scheme, the obtaining module is further configured to obtain an active duration of the target user, where the active duration is a duration in which a target behavior exists in a target time period;
and when the active duration represents that the target user is an active user, acquiring user behavior information of the target user.
In the above scheme, the obtaining module is further configured to obtain user basic information of the target user;
determining a user label of the target user and a label weight corresponding to the user label based on the user basic information;
and generating the interest portrait of the target user based on the user tags and the corresponding tag weights.
In the above scheme, the interest representation is composed of at least two user tags of the target user, and the user tags have corresponding tag weights;
the matching module is further configured to determine a target user tag of the at least two user tags of the target user, where a tag weight exceeds a weight threshold;
and matching the content of the media information with the target user tag to obtain key content matched with the interest portrait in the content of the media information.
In the above scheme, the matching module is further configured to match the content of the media information with the interest image to obtain a corresponding matching degree;
and determining that the content of the media information, of which the matching degree exceeds a threshold value of the matching degree, is the key content matched with the interest portrait based on the matching degree.
In the above solution, the key content includes at least one of the following content units: key sentences or key words;
the generating module is further configured to, when the number of the content units is at least two, rank the at least two content units based on the matching degree to obtain a ranking result;
and selecting a target number of content units based on the sequencing result, and generating the display information of the media information.
In the above scheme, the generating module is further configured to obtain a display information template of display information for displaying the media information;
and generating the display information of the media information based on the key content and the display information template.
In the above scheme, the presentation information template is used to describe the position of each type of presentation sub-information of the media information;
the generating module is further configured to determine key content in the key content, which displays sub information corresponding to each type;
and adding the determined key content to the position of the display sub-information with the corresponding type in the display information template to obtain the display information of the media information.
In the above solution, the display information template includes default display information of the media information;
the generating module is further configured to replace the default presentation information included in the presentation information template with the key content to obtain presentation information of the media information.
An embodiment of the present invention further provides a device for processing media information, including:
the receiving module is used for receiving display information corresponding to the shared media information, and the display information comprises: key content matched with the interest portrait of the current user in the content of the media information;
and the presentation module is used for presenting the presentation information and presenting the content of the media information when receiving the trigger operation aiming at the presentation information.
An embodiment of the present invention further provides an electronic device, including:
a memory for storing executable instructions;
and the processor is used for realizing the media information processing method provided by the embodiment of the invention when executing the executable instructions stored in the memory.
The embodiment of the invention also provides a computer-readable storage medium, which stores executable instructions, and when the executable instructions are executed by a processor, the method for processing the media information provided by the embodiment of the invention is realized.
The embodiment of the invention has the following beneficial effects:
when a sharing request indicating that media information is shared to a target user is received, responding to the sharing request, acquiring media content and an interest portrait of the target user, then matching the content of the media information with the interest portrait of the target user, and obtaining key content matched with the interest portrait of the target user in the content of the media information, so that based on the key content matched with the interest portrait of the target user, display information of the media information is generated and sent to a client of the target user; therefore, the target user can see the display information which is matched with the personal interest points, the interest degree of the user in the content of the media information is increased, the click rate of the user on the shared media information is further improved, and the sharing and the spreading of the media information are facilitated.
Drawings
Fig. 1 is a schematic diagram illustrating sharing of media information provided in the related art;
fig. 2 is a schematic view of an implementation scenario of a method for processing media information according to an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating a method for processing media information according to an embodiment of the present invention;
FIG. 5 is a diagram illustrating presentation information of media information according to an embodiment of the present invention;
fig. 6A is a first schematic diagram illustrating generation of presentation information of media information according to an embodiment of the present invention;
fig. 6B is a schematic diagram illustrating generation of presentation information of media information according to an embodiment of the present invention;
FIG. 7 is a flowchart illustrating a method for processing media information according to an embodiment of the present invention;
FIG. 8 is a schematic diagram of presentation information of media information of different target users according to an embodiment of the present invention;
FIG. 9 is a flowchart illustrating a method for processing media information according to an embodiment of the present invention;
FIG. 10 is a flowchart illustrating an interest representation generation process of a target user according to an embodiment of the present invention;
FIG. 11 is a schematic diagram illustrating the generation of presentation information of media information according to an embodiment of the present invention;
FIG. 12 is a schematic structural diagram of a device for processing media information according to an embodiment of the present invention;
fig. 13 is a schematic structural diagram of a media information processing apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by persons skilled in the art without inventive work shall fall within the scope of protection of the present invention.
In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.
In the following description, references to the terms "first \ second \ third" are only to distinguish similar objects and do not denote a particular order, but rather the terms "first \ second \ third" may, where permissible, be interchanged with a particular order or sequence so that embodiments of the invention described herein may be practiced in other than the order shown or described herein.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.
Before further detailed description of the embodiments of the present invention, terms and expressions mentioned in the embodiments of the present invention are explained, and the terms and expressions mentioned in the embodiments of the present invention are applied to the following explanations.
1) In response to the condition or state on which the performed operation depends, one or more of the performed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.
2) The client side is an application program running in the terminal and used for providing various services, such as an instant messaging client side.
3) The display information of the media information is used for representing the key content of the media information;
4) interest portraits, namely user portraits, comprising user interest portraits and user basic portraits; wherein the content of the first and second substances,
the user interest portrait is a virtual representation of a real user, is a target user model established on a series of attribute data and is used for indicating the interest classification of the user;
the basic user figure is a tagged user information overview abstracted from basic user information such as the real name, sex, age, income, resident login and the like of the user.
In the related art, for the same shared content, different recipients all see the uniform display content, see fig. 1, and fig. 1 is a schematic view of sharing media information provided in the related art. Here, the exposure information (i.e., the short video economy … …) of the shared content seen by recipient a and recipient B is consistent. However, each user usually has personal interest and preference in the content, and the same displayed content may not touch the interest points of all the shared users, which is not favorable for sharing and spreading the media content.
Based on this, embodiments of the present invention provide a method and an apparatus for processing media information, an electronic device, and a storage medium, so as to solve at least the above existing problems, which will be described separately below.
Based on the above explanations of terms and terms related in the embodiments of the present invention, an implementation scenario of the method for processing media information according to the embodiments of the present invention is described below, referring to fig. 2, fig. 2 is a schematic diagram of an implementation scenario of the method for processing media information according to the embodiments of the present invention, in order to support an exemplary application, a terminal (including a terminal 200-1 and a terminal 200-2) is connected to a server 100 through a network 30, where the terminal 200-1 is located at a sharing side of media information, the terminal 200-2 is located at a receiving side of media information, the network 30 may be a wide area network or a local area network, or a combination of the two, and data transmission is implemented using a wireless or wired link.
A terminal 200-1, configured to send a sharing request indicating to share media information to a target user to a server 100;
a server 100, configured to receive and respond to a sharing request, and acquire content of media information and an interest image of a target user; matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information; generating display information of the media information based on the key content; sending the display information to a terminal 200-2 corresponding to the target user;
the terminal 200-2 is configured to receive and present the presentation information corresponding to the media information sent by the server 100; and when a trigger operation aiming at the presentation information is received, presenting the content of the media information.
In practical application, the server 100 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN, a big data and artificial intelligence platform, and the like. The terminal may be, but is not limited to, a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the present invention is not limited thereto.
The hardware structure of the electronic device of the media information processing method provided by the embodiment of the present invention is described in detail below, and the electronic device includes, but is not limited to, a server or a terminal. Referring to fig. 3, fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, where the electronic device 300 shown in fig. 3 includes: at least one processor 310, memory 350, at least one network interface 320, and a user interface 330. The various components in electronic device 300 are coupled together by a bus system 340. It is understood that the bus system 340 is used to enable connection communication between these components. The bus system 340 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 340 in fig. 3.
The Processor 310 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, etc., wherein the general purpose Processor may be a microprocessor or any conventional Processor, etc.
The user interface 330 includes one or more output devices 331, including one or more speakers and/or one or more visual display screens, that enable the presentation of media content. The user interface 330 also includes one or more input devices 332, including user interface components to facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.
The memory 350 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 350 optionally includes one or more storage devices physically located remote from processor 310.
The memory 350 may include either volatile memory or nonvolatile memory, and may also include both volatile and nonvolatile memory. The nonvolatile memory may be a Read Only Memory (ROM), and the volatile memory may be a Random Access Memory (RAM). The memory 350 described in embodiments of the invention is intended to comprise any suitable type of memory.
In some embodiments, memory 350 is capable of storing data, examples of which include programs, modules, and data structures, or subsets or supersets thereof, as exemplified below, to support various operations.
An operating system 351 including system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks;
a network communication module 352 for communicating to other computing devices via one or more (wired or wireless) network interfaces 320, exemplary network interfaces 320 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;
a presentation module 353 for enabling presentation of information (e.g., a user interface for operating peripherals and displaying content and information) via one or more output devices 331 (e.g., a display screen, speakers, etc.) associated with the user interface 330;
an input processing module 354 for detecting one or more user inputs or interactions from one of the one or more input devices 332 and translating the detected inputs or interactions.
In some embodiments, the media information processing device provided by the embodiments of the present invention can be implemented by software, and fig. 3 shows the media information processing device 355 stored in the memory 350, which can be software in the form of programs and plug-ins, and the like, and includes the following software modules: the obtaining module 3551, the matching module 3552, the generating module 3553 and the sending module 3554, which are logical and thus may be arbitrarily combined or further separated according to the implemented functions, and the functions of the respective modules will be described below.
In other embodiments, the processing Device of the media information provided by the embodiments of the present invention may be implemented by combining software and hardware, and by way of example, the processing Device of the media information provided by the embodiments of the present invention may be a processor in the form of a hardware decoding processor, which is programmed to execute the processing method of the media information provided by the embodiments of the present invention, for example, the processor in the form of the hardware decoding processor may employ one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic devices (cpds), Field Programmable Gate Arrays (FPGAs), or other electronic components.
Based on the above description of the implementation scenario of the media information processing method and the electronic device according to the embodiment of the present invention, the following describes the media information processing method according to the embodiment of the present invention. Referring to fig. 4, fig. 4 is a schematic flowchart of a method for processing media information according to an embodiment of the present invention; in some embodiments, the media information processing method may be implemented by a server or a terminal alone, or implemented by a server and a terminal in a cooperative manner, and taking the server as an example, the media information processing method provided in an embodiment of the present invention includes:
step 401: the server responds to a sharing request for indicating media information sharing to the target user, and obtains the content of the media information and the interest image of the target user.
Here, in practical applications, when a user wants to share media information to a target user, a media information sharing instruction for the target user may be triggered by operating a client set by a personal terminal, such as an instant messaging client. The terminal responds to a media information sharing instruction aiming at a target user triggered by the user, and sends a sharing request for indicating media information sharing to the target user to the server. The media information may include at least one of text information, video information, or image information, such as news information, video episodes.
After receiving a sharing request indicating that media information is shared to a target user, the server responds to the sharing request and obtains the content of the media information to be shared and the interesting image of the target user.
In practical applications, before obtaining the interest representation of the target user, the server may first determine whether the target user is an active user, so as to obtain the interest representation of the target user according to whether the target user is an active user. In some embodiments, the server may determine whether the target user is a live user by: acquiring the active duration of a target user, wherein the active duration is the duration of target behavior in a target time period; and determining whether the target user is an active user or not based on the acquired active duration.
For a target user, the duration that the target user has a target behavior in a target time period may be obtained, for example, the consumption behavior, the video watching behavior, the browsing behavior, the collecting behavior, and the like of the target user on a platform in the target time period. In actual implementation, an active duration threshold value can be preset, and when the acquired active duration of the target user exceeds the preset active duration threshold value, the target user is determined to be an active user; and when the acquired active time length of the target user does not exceed the preset active time length threshold value, determining that the target user is an inactive user.
In some embodiments, when the active duration indicates that the target user is an inactive user, the server may obtain the interest representation of the target user by: acquiring user basic information of a target user; determining a user label of a target user and a label weight corresponding to the user label based on the user basic information; and generating an interest portrait of the target user based on the user tags and corresponding tag weights.
In practical application, when the active duration of the target user represents that the target user is an inactive user, and when the server generates an interest representation of the target user, user basic information of the target user, such as attribute information (gender, age, and the like) of the target user, location information (a city where the target user is located, a residential area where the target user is located, and the like), attribute information (a model, an installed client list, and the like) of a held terminal, social data, and the like, may be obtained first. And then labeling the acquired user basic information of the target user, and determining the user label of the target user and the label weight corresponding to the user label. And finally, generating the interest portrait of the target user based on the user label of the target user and the corresponding label weight.
In some embodiments, when the active duration indicates that the target user is an active user, the server may obtain the interest representation of the target user by: acquiring user basic information and user behavior information of a target user; determining a user label of a target user and label weight corresponding to the user label based on the user basic information and the user behavior information; and generating an interest portrait of the target user based on the user tags and corresponding tag weights.
In practical application, when the active duration of the target user represents that the target user is an active user, and the server generates an interest representation of the target user, the server can obtain user behavior information of the target user, such as consumption behavior of the target user on a platform, watching and listening behavior of audio and video, browsing behavior, collecting behavior and the like, in addition to user basic information of the target user. And then labeling the acquired user basic information and user behavior information of the target user to obtain a user label of the target user and a label weight corresponding to the user label. And finally, generating an interest image of the target user based on the user label of the target user and the corresponding label weight.
After generating the interest portrait of the target user, the server acquires the content of the media information and the interest portrait of the target user so as to realize sharing of the media information based on the interest portrait of the target user.
Step 402: and matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information.
After the server acquires the content of the media information and the interest image of the target user, the content of the media information is matched with the interest image to realize the sharing of the media information based on the interest of the target user, and key content matched with the interest image in the content of the media information is obtained.
In some embodiments, the interest representation of the target user is composed of at least two user tags of the target user, and the user tags have corresponding tag weights; at this time, the server may obtain the key content matching the interest portrait in the content of the media information by: determining a target user label of which the label weight exceeds a weight threshold value in at least two user labels of a target user; and matching the content of the media information with the target user tag to obtain key content matched with the interest portrait in the content of the media information.
In practical applications, the weight threshold of the user tag may be preset. Comparing at least two user tags of the target user with a preset weight threshold value, and determining the target user tag of which the tag weight exceeds the weight threshold value in the at least two user tags, thereby obtaining the user tag which can represent the interest of the target user. And matching the content of the media information to be shared with the determined target user tag to obtain key content matched with the interest portrait in the content of the media information.
In some embodiments, the server may also obtain key content matching the interest representation in the content of the media information by: extracting key content of the media information to obtain target key content; and matching the extracted target key content with the interest portrait to obtain key content matched with the interest portrait in the content of the media information.
In practical application, since the content of the media information may be very much, the key content of the media information may be extracted in advance to reduce the calculation amount during matching, so as to obtain the target key content of the media information. And matching the extracted target key content with the interest portrait so as to obtain key content matched with the interest portrait in the content of the media information.
In some embodiments, the server may perform key content extraction on the content of the media information by: inputting the content of the media information into a machine learning model; and predicting to obtain the target key content of the media information through a machine learning model.
In practical application, a machine learning model can be constructed and trained in advance, for example, the machine learning model is constructed based on a convolutional neural network, and then the constructed machine learning model is trained by labeling media information content samples of relevant key content labels, so that the trained machine learning model is obtained. Therefore, when the key content extraction needs to be carried out on the content of the media information, the content of the media information is input into a machine learning model trained in advance, and the target key content of the media information is predicted and obtained through the machine learning model.
In some embodiments, the server may further obtain key content matching the interest representation in the content of the media information by: matching the content of the media information with the interest picture to obtain a corresponding matching degree; and determining that the content of the media information, of which the matching degree exceeds a threshold value of the matching degree, is the key content matched with the interest portrait based on the matching degree.
In practical application, a threshold of the matching degree may also be preset. And matching the content of the media information with the interest image of the target user to obtain the corresponding matching degree between the content of the media information and the interest image of the target user. And comparing the matching degrees of the two contents with a set matching degree threshold value, and determining the contents of which the matching degrees exceed the matching degree threshold value in the contents of the media information. And determining the content of which the matching degree exceeds the threshold value of the matching degree as the key content of which the content of the media information is matched with the interest portrait.
Step 403: and generating display information of the media information based on the key content.
Here, the server acquires the key content matching the content of the media information and the interest figure, and then generates presentation information of the media information based on the acquired key content.
The display information can be a display function card, text content provided with hyperlinks and the like, and is used for representing key content of the media information, so that a receiver can conveniently and quickly know the content of the media information. The presentation information may include a content title, a content summary, a cover page composed of an image or video, and the like of the media information. Referring to fig. 5, fig. 5 is a schematic diagram of presentation information of media information provided by an embodiment of the present invention. Here, the presentation information exists in the form of a sharing function card including a front cover composed of a content title "i want to live … … as such", a content digest "a program of the individual person's own life", and a character image.
In some embodiments, the key content of the media information that matches the interest representation comprises at least one of the following content elements: key sentences or keywords. Based on this, the server may generate presentation information of the media information by: when the number of the content units is at least two, sequencing the at least two content units based on the matching degree to obtain a sequencing result; and selecting a target number of content units based on the sorting result, and generating the display information of the media information.
In practical applications, when the key content includes at least two content units, the at least two content units may be sorted based on the obtained matching degree to obtain a sorting result. And selecting the content units with the target number in the top sequence according to the sequencing result to generate the display information of the media information. In practical implementation, the key content with the highest matching degree can be selected to generate the presentation information of the media information.
In some embodiments, the server may also generate presentation information for the media information by: obtaining a display information template of display information for displaying media information; and generating the display information of the media information based on the key content and the display information template.
In practical application, a corresponding display information template can be set for the display information of the media information, so that the display information of the media information is generated based on the display information template and the key content.
In some embodiments, the presentation information template is used to describe the location of each type of presentation sub-information of the media information; accordingly, the server may generate the presentation information of the media information based on the key content and the presentation information template by: determining key contents which correspond to various types of display sub information in the key contents; and adding the determined key content to the position of the display sub-information with the corresponding type in the display information template to obtain the display information of the media information.
In practical implementation, the presentation information template may be used to describe the positions of various types of presentation sub-information of the media information, where each type of presentation sub-information may include presentation sub-information of a content title type, presentation sub-information of a source title type, presentation sub-information of a content brief type, and presentation sub-information of a cover page type.
Correspondingly, when the server generates the display information of the media information based on the display information template and the key content, the server firstly determines the key content corresponding to each type of display sub-information in the key content, and then respectively adds the determined key content corresponding to each type of display sub-information to the position of the corresponding type of display sub-information in the display information template, thereby obtaining the display information of the media information.
For example, referring to fig. 6A, fig. 6A is a schematic diagram illustrating generation of presentation information of media information according to an embodiment of the present invention. Here, the presentation information template describes the position of each type of presentation sub-information of the media information, and as shown in fig. 6A (1), the presentation information template describes the position of a content title, the position of a source title, the position of a content summary, the position of a media information cover, and the like of the media information. After obtaining the key content matched with the interested images (including ' dun XX ' and ' hot pot ') of the target user, the server determines that most … … key content of the display sub-information corresponding to the content title type is that most people all go with dun X X ', the key content of the display sub-information corresponding to the content brief type is that ' one party can be opened at home when eating hot pot ', and the key content of the display sub-information corresponding to the cover type is ' photos of dun XX '; then, the key content corresponding to each type of the exhibition sub-information is added to the position of the corresponding type of the exhibition sub-information in the exhibition information, and the source "XX news" of the media information is added to the position of the source title, so as to obtain the exhibition information shown in (2) of fig. 6A.
In some embodiments, the presentation information template includes default presentation information for the media information; accordingly, the server may generate the presentation information of the media information based on the key content and the presentation information template by: and replacing the default display information contained in the display information template with the key content to obtain the display information of the media information.
In actual implementation, the presentation information template may further include default presentation information of the media information. Accordingly, the server may replace the default presentation information included in the presentation information template with the matched key content, thereby obtaining presentation information for sharing the media information for the target.
Exemplarily, referring to fig. 6B, fig. 6B is a schematic diagram illustrating generation of presentation information of media information according to an embodiment of the present invention. Here, the presentation information template includes default presentation information of the media information, as shown in fig. 6B (1), including source title presentation sub-information "XX news", content brief presentation sub-information "program of individual person living alone", and the like; after acquiring the key content matched with the interesting image (including 'model XX' and 'takeaway') of the target user, the server replaces the default display information contained in the display information template with the key content to obtain the information shown in fig. 6B (2), for example, the content brief display sub-information is replaced with 'model XX media all going on to take away life'.
Step 404: and sending the display information to a client corresponding to the target user.
The display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information.
And after generating the display information of the media information, the server sends the generated display information to the client of the target user. The target user can check the display information of the received media information through the operation client, and when the display information shows that the media information contains the content which is interested by the target user, the target user can trigger the display information, such as clicking the display information. And when the client receives the trigger operation of the target user for the display information, jumping to a detailed content page of the media information, and presenting the content of the media information.
The following is a continuous description of the media information processing method provided by the embodiment of the present invention. Referring to fig. 7, fig. 7 is a schematic flowchart of a method for processing media information according to an embodiment of the present invention; in some embodiments, the media information processing method may be implemented by a server or a terminal alone, or implemented by cooperation of the server and the terminal, taking the terminal as an example, the media information processing method provided in the embodiments of the present invention includes:
step 701: and the terminal receives the display information corresponding to the shared media information.
Wherein, the display information includes: and key contents matched with the interest pictures of the current user in the contents of the media information.
Step 702: presenting the presentation information, and presenting the content of the media information when a trigger operation for the presentation information is received.
The server responds to a sharing request indicating that the media information is shared to the target user, generates display information of the media information, and shares the display information to the target user.
Here, the terminal of the target user is provided with a client, such as an instant messaging client, and the terminal receives and presents the presentation information corresponding to the shared media information through the client. The display information includes key content matched with the interest portrait of the current target user in the content of the media information, namely, the display information of the presented media information is different for different target users.
Exemplarily, referring to fig. 8, fig. 8 is a schematic diagram of presentation information of media information of different target users according to an embodiment of the present invention. Here, the interest image of the sharee a (i.e., the target user a) includes "model XX" and "takeout", and the presentation information of the corresponding media information includes "model XX media are both going to take out life"; the interesting images of the sharees B (i.e., the target users B) include "dun XX" and "hot pot", and the corresponding display information of the media information includes "dun XX says that one Party can be opened at home when eating hot pot".
In practical application, when the terminal receives a trigger operation of the user for the presentation information, the terminal jumps to a presentation interface of the content of the media information through the presentation information, so that the user can browse the content of the media information more thoroughly.
By applying the embodiment of the invention, when a sharing request indicating to share the media information to the target user is received, the media content and the interest portrait of the target user are obtained in response to the sharing request, and then the content of the media information and the interest portrait of the target user are matched to obtain the key content matched with the interest portrait of the target user in the content of the media information, so that the display information of the media information is generated and sent to the client of the target user based on the key content matched with the interest portrait of the target user; therefore, the target user can see the display information which is more matched with the personal interest points, the interest degree of the user in the content of the media information is increased, the click rate of the user on the shared media information is further improved, and the sharing and the spreading of the media information are facilitated.
An exemplary application of the embodiments of the present invention in a practical application scenario will be described below. The media information processing method provided by the embodiment of the invention can be cooperatively implemented by a first terminal, a second terminal and a server, wherein the first terminal is provided with a content client corresponding to a sharing side of the media information, the second terminal is provided with a social client corresponding to a receiving side (namely a target user side) of the media information, and the server can comprise a social platform server and a content platform server. Referring to fig. 9, fig. 9 is a schematic flowchart of a processing method of media information according to an embodiment of the present invention, where the processing method of media information according to the embodiment of the present invention includes:
step 901: the first terminal operates the content client and responds to a media information sharing instruction for the target user, and a sharing request indicating that media information is shared to the target user is sent to the social platform server.
Here, when the user wants to share the media information to the target user, the media information sharing instruction for the target user may be triggered by operating the content client set by the first terminal. The first terminal responds to a media information sharing instruction aiming at a target user triggered by the user, and sends a sharing request for indicating media information sharing to the target user to the server.
Step 902: the social platform server receives and responds to a sharing request indicating that media information is shared to a target user, obtains a user tag of the target user and a tag weight corresponding to the user tag, and uploads the user tag and the tag weight to the content platform server.
Here, the social platform server obtains an interest representation of the target user in response to the sharing request. Specifically, referring to fig. 10, fig. 10 is a flowchart of generating an interest representation of a target user according to an embodiment of the present invention, where the flowchart includes:
step 1001: a first terminal sends a sharing request to a social platform server through a content client; step 1002: the method comprises the steps that a social platform server obtains user basic information (such as the model of a held terminal, an installed APP list, position information and the like) of a target user through a social client of the target user; step 1003: judging whether the target user is an active user or not according to the duration of the target user with the target behavior in the target time period; step 1004: if yes, acquiring user behavior information of the target user (such as consumption behavior of the target user on the platform, watching behavior of a video and the like in the target time period); step 1005: generating a user label of a target user and label weight corresponding to the user label based on the acquired user behavior information and the acquired user basic information; step 1006: and if not, generating a user label of the target user and a label weight corresponding to the user label based on the acquired user basic information.
And the social platform server uploads the generated user tag of the target user and the tag weight corresponding to the user tag to the content platform server.
Step 903: and the content platform server generates an interest portrait of the target user based on the user label of the target user and the label weight corresponding to the user label.
Step 904: and matching the content of the media information with the interest portrait of the target user to obtain key content matched with the interest portrait in the content of the media information.
Step 905: and generating display information of the media information based on the key content matched with the interest portrait.
Here, the presentation information of the media information exists in the form of a sharing function card including a content title "i want to live … … as such", a content abstract "a program of a single person's own life", and a front cover made up of a character image, see fig. 5.
Step 906: and sending the display information of the media information to the second terminal through the social platform server.
Step 907: and the second terminal receives and presents the display information of the media information.
The following describes steps 903-907 in the embodiment of the present invention in detail with reference to fig. 11, where fig. 11 is a schematic diagram illustrating generation of presentation information of media information provided in the embodiment of the present invention. The method comprises the following steps:
step 1101: the social platform server uploads the generated user tag of the target user and the tag weight corresponding to the user tag to the content platform server; step 1102: the content platform server selects a target user label with the label weight exceeding a weight threshold value from the received user labels of the target users to generate an interest image of the target users; step 1103: extracting key content of the media information; step 1104: matching the extracted key content with the interest image of the target user; step 1105: if the matching is successful, extracting key content matched with the interest portrait of the target user; step 1106: replacing the default display information of the media information by the key content matched with the interest portrait, namely replacing the default display information in the sharing card by the key content matched with the interest portrait, and generating display information corresponding to a target user; step 1107: sharing display information with high matching degree with the interest portrait of the target user to a social client of the target user through a social platform server; step 1108: and if the matching fails, sharing the default display information of the media information to the social client of the target user through the social platform server.
In practical application, the terminal receives and presents the display information corresponding to the shared media information through the client. The display information includes key content matched with the interest picture of the current target user in the content of the media information, that is, the display information of the presented media information is different for different target users.
Illustratively, referring to fig. 8, here, the interest image of the sharee a (i.e., the target user a) includes "exxx" and "takeaway", and the presentation information of the corresponding media information includes "exxx media is taken away; the interesting images of the sharees B (i.e., the target users B) include "dun XX" and "hot pot", and the corresponding display information of the media information includes "dun XX says that one Party can be opened at home when eating hot pot".
By applying the embodiment, when the content of the media information is shared on the social platform, the display information of the media information is generated according to the interest portrait of the user on the current platform, so that the display information is more fit with the interest portrait of the user, the interest degree of the user on the current shared content is improved, the click rate of the shared content is increased, and the method is more beneficial to the efficient propagation of the media information compared with the traditional sharing display mode.
Continuing with the description of the media information processing device 355 provided by the embodiments of the present invention, in some embodiments, the media information processing device may be implemented as a software module. Referring to fig. 12, fig. 12 is a schematic structural diagram of a media information processing apparatus 355 according to an embodiment of the present invention, where the media information processing apparatus 355 according to the embodiment of the present invention includes:
an obtaining module 3551, configured to, in response to a sharing request indicating that media information is shared to a target user, obtain content of the media information and an interest portrait of the target user;
a matching module 3552, configured to match the content of the media information with the interest portraits, so as to obtain key content, in the content of the media information, that matches the interest portraits;
a generating module 3553, configured to generate presentation information of the media information based on the key content;
a sending module 3554, configured to send the display information to a client corresponding to the target user;
the display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information.
In some embodiments, the matching module 3552 is further configured to perform key content extraction on the content of the media information, so as to obtain target key content;
and matching the extracted target key content with the interest portrait to obtain key content matched with the interest portrait in the content of the media information.
In some embodiments, the matching module 3552 is further configured to input the content of the media information into a machine learning model;
and predicting the target key content of the media information through the machine learning model.
In some embodiments, the obtaining module 3551 is further configured to obtain user basic information and user behavior information of the target user;
determining a user label of the target user and a label weight corresponding to the user label based on the user basic information and the user behavior information;
and generating the interest portrait of the target user based on the user tags and the corresponding tag weights.
In some embodiments, the obtaining module 3551 is further configured to obtain an active duration of the target user, where the active duration is a duration in which a target behavior exists within a target time period;
and when the active duration represents that the target user is an active user, acquiring user behavior information of the target user.
In some embodiments, the obtaining module 3551 is further configured to obtain user basic information of the target user;
determining a user label of the target user and a label weight corresponding to the user label based on the user basic information;
and generating the interest portrait of the target user based on the user tags and the corresponding tag weights.
In some embodiments, the interest representation is comprised of at least two user tags of the target user, the user tags having respective tag weights;
the matching module 3552 is further configured to determine a target user tag of the at least two user tags of the target user whose tag weight exceeds a weight threshold;
and matching the content of the media information with the target user tag to obtain key content matched with the interest portrait in the content of the media information.
In some embodiments, the matching module 3552 is further configured to match the content of the media information with the interest images to obtain corresponding matching degrees;
and determining that the content of the media information, of which the matching degree exceeds a threshold value of the matching degree, is the key content matched with the interest portrait based on the matching degree.
In some embodiments, the key content comprises at least one of the following content elements: key sentences or keywords;
the generating module 3553 is further configured to, when the number of the content units is at least two, rank the at least two content units based on the matching degree, and obtain a ranking result;
and selecting a target number of content units based on the sequencing result, and generating the display information of the media information.
In some embodiments, the generating module 3553 is further configured to obtain a presentation information template for presenting presentation information of the media information;
and generating the display information of the media information based on the key content and the display information template.
In some embodiments, the presentation information template is used to describe the location of each type of presentation sub-information of the media information;
the generating module 3553 is further configured to determine the key content of the sub information displayed corresponding to each type in the key content;
and adding the determined key content to the position of the display sub-information with the corresponding type in the display information template to obtain the display information of the media information.
In some embodiments, the presentation information template includes default presentation information for the media information;
the generating module 3553 is further configured to replace the default display information included in the display information template with the key content to obtain the display information of the media information.
Continuing to describe the media information processing apparatus 1300 according to the embodiment of the present invention, referring to fig. 13, fig. 13 is a schematic structural diagram of the media information processing apparatus 1300 according to the embodiment of the present invention, and the media information processing apparatus 1300 according to the embodiment of the present invention includes:
the receiving module 1310 is configured to receive display information corresponding to the shared media information, where the display information includes: key content matched with the interest portrait of the current user in the content of the media information;
a presenting module 1320, configured to present the presentation information, and when a trigger operation for the presentation information is received, present the content of the media information.
By applying the embodiment of the invention, when a sharing request indicating to share the media information to the target user is received, the media content and the interest portrait of the target user are obtained in response to the sharing request, and then the content of the media information and the interest portrait of the target user are matched to obtain the key content matched with the interest portrait of the target user in the content of the media information, so that the display information of the media information is generated and sent to the client of the target user based on the key content matched with the interest portrait of the target user; therefore, the target user can see the display information which is more matched with the personal interest points, the interest degree of the user in the content of the media information is increased, the click rate of the user on the shared media information is further improved, and the sharing and the spreading of the media information are facilitated.
An embodiment of the present invention further provides an electronic device, where the electronic device includes:
a memory for storing executable instructions;
and the processor is used for realizing the media information processing method provided by the embodiment of the invention when executing the executable instructions stored in the memory.
Embodiments of the present invention also provide a computer program product or a computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the method for processing the media information provided by the embodiment of the invention.
The embodiment of the invention also provides a computer-readable storage medium, which stores executable instructions, and when the executable instructions are executed by a processor, the method for processing the media information provided by the embodiment of the invention is realized.
In some embodiments, the computer-readable storage medium may be memory such as FRAM, ROM, PROM, EP ROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories. The computer may be a variety of computing devices including intelligent terminals and servers.
In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.
By way of example, executable instructions may, but need not, correspond to files in a file system, and may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext Markup Language (H TML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).
By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices located at one site or distributed across multiple sites and interconnected by a communication network.
The above description is only an example of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.
Claims (15)
1. A method for processing media information, the method comprising:
responding to a sharing request for indicating media information sharing to a target user, and acquiring the content of the media information and an interest portrait of the target user;
matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information;
generating display information of the media information based on the key content;
sending the display information to a client corresponding to the target user;
the display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information.
2. The method of claim 1, wherein said matching the content of the media information with the interest representation to obtain key content of the media information that matches the interest representation comprises:
extracting key content of the media information to obtain target key content;
and matching the extracted target key content with the interest portrait to obtain key content matched with the interest portrait in the content of the media information.
3. The method of claim 2, wherein the extracting key content from the content of the media information to obtain target key content comprises:
inputting the content of the media information into a machine learning model;
and predicting the target key content of the media information through the machine learning model.
4. The method of claim 1, wherein said obtaining the target user's image of interest comprises:
acquiring user basic information and user behavior information of the target user;
determining a user label of the target user and a label weight corresponding to the user label based on the user basic information and the user behavior information;
and generating the interest portrait of the target user based on the user tags and the corresponding tag weights.
5. The method of claim 4, wherein the obtaining user behavior information of the target user comprises:
acquiring the active duration of the target user, wherein the active duration is the duration of the target behavior in a target time period;
and when the active duration represents that the target user is an active user, acquiring user behavior information of the target user.
6. The method of claim 1, wherein said obtaining the target user's image of interest comprises:
acquiring user basic information of the target user;
determining a user label of the target user and a label weight corresponding to the user label based on the user basic information;
and generating the interest portrait of the target user based on the user tags and the corresponding tag weights.
7. The method of claim 1, wherein the interest representation is comprised of at least two user tags of the target user, the user tags having respective tag weights;
the matching the content of the media information with the interest portrait to obtain the key content matched with the interest portrait in the content of the media information comprises:
determining a target user label of which the label weight exceeds a weight threshold value in at least two user labels of the target user;
and matching the content of the media information with the target user tag to obtain key content matched with the interest portrait in the content of the media information.
8. The method of claim 1, wherein said matching the content of the media information with the interest representation to obtain key content of the media information that matches the interest representation comprises:
matching the content of the media information with the interest picture to obtain a corresponding matching degree;
and determining that the content of the media information, of which the matching degree exceeds a threshold value of the matching degree, is the key content matched with the interest portrait based on the matching degree.
9. The method of claim 8, wherein the key content comprises at least one of the following content elements: key sentences or keywords;
generating presentation information of the media information based on the key content, including:
when the number of the content units is at least two, sequencing the at least two content units based on the matching degree to obtain a sequencing result;
and selecting a target number of content units based on the sequencing result, and generating the display information of the media information.
10. The method of claim 1, wherein generating presentation information for the media information based on the key content comprises:
acquiring a display information template for displaying display information of the media information;
and generating the display information of the media information based on the key content and the display information template.
11. The method of claim 10, wherein the presentation information template is used to describe the location of each type of presentation sub-information of the media information;
generating the display information of the media information based on the key content and the display information template, wherein the generating of the display information of the media information comprises:
determining the key content which displays the sub information corresponding to each type in the key content;
and adding the determined key content to the position of the display sub-information with the corresponding type in the display information template to obtain the display information of the media information.
12. The method of claim 10, wherein the presentation information template contains default presentation information for the media information;
generating the display information of the media information based on the key content and the display information template, wherein the generating of the display information of the media information comprises:
and replacing the default display information contained in the display information template with the key content to obtain the display information of the media information.
13. A method for processing media information, the method comprising:
receiving display information corresponding to the shared media information, wherein the display information comprises: key content matched with the interest portrait of the current user in the content of the media information;
presenting the presentation information, and presenting the content of the media information when a trigger operation for the presentation information is received.
14. An apparatus for processing media information, the apparatus comprising:
the acquisition module is used for responding to a sharing request indicating that media information is shared to a target user, and acquiring the content of the media information and an interest portrait of the target user;
the matching module is used for matching the content of the media information with the interest portrait to obtain key content matched with the interest portrait in the content of the media information;
the generating module is used for generating the display information of the media information based on the key content;
the sending module is used for sending the display information to a client corresponding to the target user;
the display information is used for presenting the content of the media information when the client receives the triggering operation aiming at the display information after receiving and presenting the display information.
15. An apparatus for processing media information, the apparatus comprising:
the receiving module is used for receiving display information corresponding to the shared media information, and the display information comprises: key content matched with the interest portrait of the current user in the content of the media information;
and the presentation module is used for presenting the presentation information and presenting the content of the media information when receiving the trigger operation aiming at the presentation information.
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