CN111899058A - Block chain-based point clearing and charging combined accurate delivery system - Google Patents
Block chain-based point clearing and charging combined accurate delivery system Download PDFInfo
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Abstract
The invention discloses a block chain-based point currency exchange combined accurate delivery system, which comprises an account center module, a point strategy module, a privacy storage identification module, a point check module, an information collection processing module, a client group division module, a marketing strategy analysis module and a marketing result feedback module, wherein the account center module is used for carrying out corresponding function management according to different user roles, the point strategy module is used as a rule engine for point generation and is used for defining the effective period, the use range and the exchange rule of points, the privacy storage identification module is used for storing and authorizing identification of user point information, the point check module is used for checking consumption record details of points, the information collection processing module is used for collecting client data and carrying out data cleaning and identification, the client group division module is used for subdividing client groups based on the client data, the marketing strategy analysis module is used for formulating and executing marketing strategies, the marketing result feedback module is used for evaluating the effectiveness of the marketing campaign.
Description
Technical Field
The invention relates to the field of digital assets, in particular to an integral currency and exchange combined accurate delivery system based on a block chain.
Background
At present, most industries and enterprises put forward a point system which is an important marketing mode for keeping user liveness and loyalty. However, the digital assets are all based on the traditional relational database, the point data is easy to tamper and opaque, the points are scattered and isolated and are not universal, and the points cannot be transferred, so that the value of the digital assets is not maximized. In addition, the existing integral throwing mode lacks deep analysis and has low throwing precision.
Based on the defects, how to ensure the closed-loop safety of the point-type digital asset transaction and realize accurate point delivery has important significance.
Disclosure of Invention
In order to solve the problems, the invention provides a block chain-based point clearing and charging combined accurate delivery system.
The invention adopts the following technical scheme:
the utility model provides a point is passed and is converted and combine accurate delivery system based on block chain, includes account center module, point strategy module, privacy storage appraisal module, point and looks up module, information collection processing module, customer group partition module, marketing strategy analysis module and marketing result feedback module, account center module is used for carrying out corresponding function management according to different user roles, the user role includes consumer, trade company and bank, point strategy module is as the rule engine that the point generated for defining the effective period, application range and the exchange rule of point, privacy storage appraisal module is used for the storage and the authorization appraisal of user's point information, point is looked up module and is used for looking up the consumption record detail of point, information collection processing module is used for collecting customer's data and data washing, discernment, customer's data includes basic information, the basic information of the point is put in, The system comprises behavior information and associated information, wherein the basic information comprises the age, the sex, the occupation, the income and the contact way of a consumer, the behavior information comprises the product type purchased by the consumer, consumption records, the purchase quantity, the purchase frequency, the return behavior, the payment way, the contact records with a merchant and consumption preference, the associated information comprises the satisfaction degree, the loyalty degree, the preference, the loss tendency and the contact tendency with the merchant of the consumer, the customer group division module divides a customer group based on customer data, screens out key customers and target customers, the marketing strategy analysis module makes and executes marketing strategies according to different customer groups, and the marketing result feedback module analyzes data collected in the marketing activity execution process and evaluates the effectiveness of the marketing activity.
Preferably, the role functions of the consumption comprise public key and private key management, real-name authentication, registration, point balance and transaction records, the role functions of the merchant comprise public key and private key management, real-name authentication, point balance, transaction records, deposit and the like and point statistics, and the role functions of the bank comprise merchant point freezing and starting, balance and limit management in circulation and new merchant account adding.
Preferably, the user point information includes basic public information and private information.
Preferably, the consumption record details comprise the occurrence time of the consumption record, the transferring party, the transferring balance and the total volume distribution operation condition.
Preferably, the system further comprises a data tracking module, wherein the data tracking module is used for tracking the integral use condition of the user and carrying out corresponding reminding.
Preferably, the credit exchange module is further included, and is used for realizing direct credit transaction of the alliance chain.
Preferably, the system further comprises a point counting module, wherein the point counting module is used for counting the merchant point use ranking and the consumer point use ranking.
Preferably, the system further comprises a financing credit data module, and the financing credit data module provides merchant operation credit data based on merchant point putting and using conditions.
Preferably, the evaluating the effectiveness of the marketing campaign specifically includes mining a market performance measurement model based on the mass data, and analyzing and evaluating the effectiveness of execution, channels and products in the marketing campaign based on the market performance measurement model.
After adopting the technical scheme, compared with the background technology, the invention has the following advantages:
the invention realizes the exchange of the points based on the block chain technology, can realize the non-falsification of the point transaction data, ensures the safety of the point transaction, and improves the accuracy of the point putting by collecting and analyzing the client data and formulating the corresponding marketing strategy.
Drawings
FIG. 1 is a system framework diagram of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Examples
The invention discloses a block chain-based point currency and exchange combined accurate delivery system, which comprises an account center module, a point strategy module, a privacy storage and identification module, a point checking module, an information collection and processing module, a client group division module, a marketing strategy analysis module and a marketing result feedback module, wherein:
the account center module is used for performing corresponding function management according to different user roles, wherein the user roles comprise consumers, merchants and banks. The role functions of consumption comprise public key and private key management, real name authentication, registration, credit balance and transaction records, the role functions of the merchant comprise public key and private key management, real name authentication, credit balance, transaction records, deposit and the like, and credit statistics, and the role functions of the bank comprise merchant credit freezing and starting, balance and limit management in circulation freezing and starting and adding a merchant account.
The credit strategy module is used as a rule engine for generating the credit and is used for defining the valid period, the use range and the exchange rule of the credit. The exchange rules specifically comprise the setting of upper and lower limits of the single consumer's points, the definition of the rules for returning the points and the exchange proportion of the points on the alliance chain. The generation of points (Token) is necessarily supported by the legal tender, so Token generation requires the merchant to deposit a certain amount of deposit. From the perspective of the blockchain Token, Token belongs to an account (address), and as long as there is no transaction initiated by the account (address), anyone cannot transfer the Token. So on the block chain, the expiration of the Token does not transfer the corresponding Token away from the user address, but the user holds that the Token attribute has changed (the status of Token changes from "normal" to "invalid") or we do not make any modification of the Token attribute, but at the Token consumption platform, the expired Token is rejected. The Token exchange rule specifically comprises: under the condition of sufficient reserve money, the exchange between the merchant and the bank is unlimited; after the credit Token of the merchant wallet is returned to 0, the merchant can continue to send the credit without receiving new external credit Token by recharging; the consumer wallet's tally Token cannot be overdrawn; the consumer needs to see the merchant's will and open a C2C point exchange platform for exchange; the merchant may exchange the law currency with the bank, but the points on the consumer's hand cannot be exchanged for the law currency. In addition, if the merchant reduces the deposit, the corresponding integral Token needs to be subjected to extinction processing; because some consumers do not use the habit of the score Token or the private key of the wallet of the consumer is lost, some score tokens can become sleeping scores, so that the guarantee fund of the merchant is more and more, the processing mechanism is that the exchange probability of the score tokens is reduced along with the increase of the time of the outward circulation of the score tokens, so that the depreciation of the score Token assets is generated, and the longer the time of the outward circulation is, the larger the depreciation is.
The privacy storage authentication module is used for storing user point information and authorizing authentication. The user point information comprises basic public information and privacy information. The user can encrypt/decrypt by public/private, and when the point dispute appears, the user can authorize the authentication of the point authenticity and the use condition by the authentication mechanism, the authorization function is unified, and the user can authorize all historical consumption information to be used by a third party according to self-intention.
The point checking module is used for checking the consumption record details of the points. The consumption record detail comprises the occurrence time of the consumption record, the transfer party, the transfer balance and the total volume distribution operation condition.
The information collecting and processing module is used for collecting customer data and carrying out data cleaning and identification, the customer data comprises basic information, behavior information and associated information, the basic information comprises the age, the sex, the occupation, the income and the contact way of a customer, the behavior information comprises the product type purchased by the customer, the consumption record, the purchase quantity, the purchase frequency, the return behavior, the payment way, the contact record with a merchant and the consumption preference, and the associated information comprises the satisfaction degree, the loyalty degree, the preference for the product, the loss tendency and the contact tendency with the merchant of the customer.
And the client group division module subdivides the client group based on the client data to screen out key clients and target clients. In this way, the merchant may invest at least a portion of the precision customers with limited resources, and obtain maximum revenue with minimal investment.
The marketing strategy analysis module makes and executes marketing strategies according to different customer groups, such as acquiring similar customers, cross-selling or promoting sales, taking measures to prevent customer loss and the like.
And the marketing result feedback module analyzes the data collected in the execution process of the marketing campaign and evaluates the effectiveness of the marketing campaign. The evaluation of the effectiveness of the marketing campaign specifically includes excavating a market performance measurement model based on the mass data, and analyzing and evaluating the effectiveness of execution, channels and products in the marketing campaign based on the market performance measurement model.
In this embodiment, the system further includes a data tracking module, where the data tracking module is configured to track the usage of the points of the user and perform corresponding reminders, such as "your points are due soon", "points can be changed by products", and the like.
In this embodiment, the block chain-based point clearing and accurate dispensing system of the present invention further includes:
and the point exchange module is used for realizing direct point transaction of the alliance chain.
And the point counting module is used for counting the ranking of the use condition of the merchant points and the ranking of the use condition of the consumer points.
And the financing and crediting data module provides business credit data for the merchants based on the credit putting and using conditions of the merchants.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (9)
1. The utility model provides an integration is passed and is converted and combine accurate dispensing system based on block chain which characterized in that: the system comprises an account center module, a score strategy module, a privacy storage identification module, a score checking module, an information collection processing module, a customer group division module, a marketing strategy analysis module and a marketing result feedback module, wherein the account center module is used for carrying out corresponding function management according to different user roles, the user roles comprise consumers, merchants and banks, the score strategy module is used as a rule engine for score generation and is used for defining the valid period, the use range and the exchange rule of the score, the privacy storage identification module is used for storing and authorizing identification of user score information, the score checking module is used for checking the consumption record details of the score, the information collection processing module is used for collecting customer data and carrying out data cleaning and identification, the customer data comprises basic information, behavior information and associated information, and the basic information comprises the age, the number, the price and the like of the consumers, The marketing strategy analysis module is used for formulating and executing a marketing strategy according to different customer groups, and the marketing result feedback module is used for analyzing data collected in the marketing activity execution process and evaluating the effectiveness of the marketing activity.
2. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the role functions of the consumption comprise public key and private key management, real-name authentication, registration, credit balance and transaction records, the role functions of the merchant comprise public key and private key management, real-name authentication, credit balance, transaction records, deposit and the like, and credit statistics, and the role functions of the bank comprise merchant credit freezing and starting, balance and limit management in circulation freezing and starting and adding merchant accounts.
3. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the user point information comprises basic public information and privacy information.
4. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the consumption record detail comprises the occurrence time of the consumption record, the transfer party, the transfer balance and the total volume distribution operation condition.
5. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the system also comprises a data tracking module, wherein the data tracking module is used for tracking the integral use condition of the user and carrying out corresponding reminding.
6. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the system also comprises a point exchange module which is used for realizing direct point transaction of the alliance chain.
7. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the system also comprises a point counting module which is used for counting the ranking of the using condition of the merchant points and the ranking of the using condition of the consumer points.
8. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the system also comprises a financing credit granting data module, and the financing credit granting data module provides merchant operation credit data based on merchant point putting and using conditions.
9. The block chain based credit acceptance combined accurate delivery system according to claim 1, wherein: the evaluation of the effectiveness of the marketing campaign is specifically to dig out a market performance measurement model based on the mass data, and analyze and evaluate the effectiveness of execution, channels and products in the marketing campaign based on the market performance measurement model.
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Cited By (3)
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CN112767016A (en) * | 2021-01-11 | 2021-05-07 | 上海瀚之友信息技术服务有限公司 | Point marketing platform management system and method |
CN113240453A (en) * | 2021-04-21 | 2021-08-10 | 福建神笔马良智能科技股份有限公司 | Commodity sales dynamic pushing management system based on block chain |
CN113807899A (en) * | 2021-10-14 | 2021-12-17 | 东北林业大学 | Carbon emission conversion cloud carbon credit point query ranking system |
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Publication number | Priority date | Publication date | Assignee | Title |
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CN112767016A (en) * | 2021-01-11 | 2021-05-07 | 上海瀚之友信息技术服务有限公司 | Point marketing platform management system and method |
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