CN111859143A

CN111859143A - Information pushing method and device, electronic equipment and storage medium

Info

Publication number: CN111859143A
Application number: CN202010739505.5A
Authority: CN
Inventors: 彭昊
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd
Priority date: 2020-07-28
Filing date: 2020-07-28
Publication date: 2020-10-30

Abstract

The application discloses an information pushing method, an information pushing device, electronic equipment and a storage medium, when a second terminal is accessed to a hot spot of a first terminal, position information of the second terminal and user behavior information of the second terminal are obtained, pushing information is obtained based on the position information and the user behavior information and pushed to the second terminal, the second terminal is instructed to display the pushing information in an appointed interface, and when the appointed interface is the hot spot of the second terminal connected to the first terminal, an authentication interface is displayed on a screen of the second terminal, so that personalized information pushing of the terminal equipment accessed to the hot spot during hot spot sharing is achieved.

Description

Information pushing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the technical field of electronic devices, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.

Background

With the continuous development of scientific technology, the use of terminal equipment has become an essential part of people's daily life. The terminal equipment can share the hotspot to be connected with other equipment for surfing the internet, but the processing mode aiming at all the equipment accessing the hotspot is fixed and single at present, and the effect is not ideal.

Disclosure of Invention

In view of the above problems, the present application provides an information pushing method, an information pushing apparatus, an electronic device, and a storage medium to solve the above problems.

In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: when a second terminal accesses a hotspot of a first terminal, acquiring position information of the second terminal and user behavior information of the second terminal; acquiring push information based on the position information and the user behavior information; and pushing the push information to the second terminal, and indicating the second terminal to display the push information in an appointed interface, wherein the appointed interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected with a hotspot of the first terminal.

In a second aspect, an embodiment of the present application provides an information pushing apparatus, where the apparatus includes: the terminal information acquisition module is used for acquiring the position information of a second terminal and the user behavior information of the second terminal when the second terminal accesses the hotspot of the first terminal; the push information acquisition module is used for acquiring push information based on the position information and the user behavior information; and the interface display module is used for pushing the push information to the second terminal and indicating the second terminal to display the push information in a specified interface, wherein the specified interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected with the hotspot of the first terminal.

In a third aspect, an embodiment of the present application provides an electronic device, including a memory and a processor, the memory being coupled to the processor, the memory storing instructions, and the processor performing the above method when the instructions are executed by the processor.

In a fourth aspect, the present application provides a computer-readable storage medium, in which a program code is stored, and the program code can be called by a processor to execute the above method.

According to the information pushing method, the information pushing device, the electronic device and the storage medium, when the second terminal is accessed to the hotspot of the first terminal, the position information of the second terminal and the user behavior information of the second terminal are obtained, the pushed information is obtained based on the position information and the user behavior information and pushed to the second terminal, the second terminal is instructed to display the pushed information in the appointed interface, and the appointed interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected to the hotspot of the first terminal, so that personalized information pushing of the terminal device accessed to the hotspot during hotspot sharing is achieved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 shows a schematic flow chart of an information pushing method provided by an embodiment of the present application;

fig. 2 is a schematic diagram illustrating an interface of a second terminal displaying push information according to an embodiment of the present application;

fig. 3 is a schematic diagram illustrating another interface for displaying push information by a second terminal according to an embodiment of the present application;

fig. 4 is a flowchart illustrating an information pushing method according to another embodiment of the present application;

fig. 5 is a flowchart illustrating an information pushing method according to still another embodiment of the present application;

fig. 6 is a flowchart illustrating an information pushing method according to another embodiment of the present application;

fig. 7 is a flowchart illustrating an information pushing method according to still another embodiment of the present application;

fig. 8 is a flowchart illustrating step S530 of the information pushing method illustrated in fig. 7 of the present application;

fig. 9 shows a block diagram of a configuration apparatus for information push provided by an embodiment of the present application;

fig. 10 is a block diagram illustrating an electronic device for executing an information push method according to an embodiment of the present application;

fig. 11 illustrates a storage unit for storing or carrying program codes for implementing an information push method according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

When the terminal device starts a hotspot function, other terminals can search hotspot information of the terminal device and send a hotspot connection request to the terminal device, the terminal device can establish connection with the terminal requesting access to the hotspot after receiving the hotspot connection request, and can send an authentication interface to the terminal, and if receiving a specified operation of the terminal on the authentication interface, for example, an operation of inputting an account number and a password, the terminal is allowed to surf the internet through the hotspot of the terminal device.

When the terminal device uses the hotspot function, free traffic is generally provided for the terminal accessing the hotspot to surf the internet, but by this way, the terminal device cannot obtain corresponding benefits while providing the internet traffic. To address this problem, some terminal devices may obtain revenue by displaying push information on the authentication interface while sharing the hotspot. However, the information pushed by all devices accessing the hotspot by the current hotspot sharing mode is the same and has no pertinence, so that the information pushing effect is not ideal.

In view of the above problems, the inventors have found through long-term research that the information push method, the apparatus, the electronic device, and the storage medium provided in the embodiments of the present application are provided, when a terminal device starts a hotspot function, the terminal device performs personalized information push based on location information of a terminal accessing a hotspot and user behavior information, so that flexibility of the information push method when the terminal device accesses the hotspot is improved. The specific information pushing method is described in detail in the following embodiments.

Referring to fig. 1, fig. 1 is a schematic flowchart illustrating an information pushing method according to an embodiment of the present application. The information pushing method generates the pushing information by acquiring the position information and the user behavior information of the terminal accessing the hotspot, and improves the pertinence of the pushing information when the hotspot is accessed. In a specific embodiment, the information pushing method is applied to the information pushing apparatus 200 shown in fig. 9 and the electronic device 100 (fig. 10) configured with the information pushing apparatus 200. The specific flow of the embodiment will be described below by taking an electronic device as an example, and it is understood that the electronic device applied in the embodiment may include a smart phone, a tablet computer, a wearable electronic device, a router, a server, and the like, which is not limited herein. Specifically, a push scene applied in the embodiment of the present application includes a first terminal and a second terminal, where the first terminal can start a hotspot, and the second terminal can connect to the hotspot started by the first terminal. As shown in fig. 1, the method includes: steps S110 to S130.

Step S110: and when the second terminal accesses the hot spot of the first terminal, acquiring the position information of the second terminal and the user behavior information of the second terminal.

In this embodiment, the first terminal may start a hotspot function to share a hotspot for other terminal devices to search and access, and when the second terminal accesses the hotspot of the first terminal, the first terminal may acquire location information of the second terminal, where the location information is used to represent a current geographic location of the second terminal.

In some embodiments, the location information of the second terminal may be obtained according to a Global Positioning System (GPS), and when the second terminal is located in an outdoor environment, the GPS signal is generally strong, and accurate longitude and latitude location information of the second terminal may be obtained by a GPS location method, but the GPS signal is generally weak in an indoor environment, and accurate location information of the second terminal cannot be obtained by the GPS location method.

In some embodiments, the location information of the second terminal may be obtained according to identification information in a mobile network of the second terminal, where the identification information may include an IP of the second terminal accessing the mobile network, an identification of a cell or a base station where the second terminal is located, and the address location information of the second terminal may be obtained by using a base station location method according to the identification information in the mobile network.

In some embodiments, the location information of the second terminal may be obtained according to Wireless Fidelity (WIFI) information Received by the second terminal, where the WIFI information may include a Media Access Control (MAC) Address and a Received Signal Strength Indication (RSSI) of an Access Point (AP) of a Wireless network, and the server retrieves geographical location information of a corresponding AP based on the MAC Address and determines a geographical location of the second terminal by combining the Strength of the RSSI Signal.

In some embodiments, the location information of the second terminal may also be obtained according to the location information of the first terminal, because the hotspot transmission distance of the first terminal is within a certain range, and when the second terminal connects to the hotspot of the first terminal, the second terminal must be located within the hotspot transmission range of the first terminal, the location information of the second terminal may be obtained according to the location information of the first terminal, and specifically, the location information of the first terminal may be obtained according to one or more of the above embodiments.

In practical applications, one or more of the above four embodiments may be combined to obtain the location information of the second terminal.

When the second terminal accesses the hotspot of the first terminal, user behavior information of the second terminal may be acquired, where the user behavior information may be user behavior information generated when the second terminal interacts with the hotspot, or may be user behavior information stored in the second terminal. Specifically, the user behavior information may be information of a user operating an application, action track information of the user, payment behavior information of the user, and the like.

In some embodiments, the user behavior information may be obtained by monitoring a data stream of the second terminal interacting with a hotspot network, specifically, when the second terminal is connected to a hotspot of the first terminal, the data stream generated by the interaction between the second terminal and the network may be collected by Deep Packet Inspection (DPI) and a data packet may be extracted therefrom, the data packet may be analyzed to extract feature information in the packet, the feature information may be matched with information stored in a feature library, and a service type corresponding to the data packet may be identified according to a matching result, so as to obtain a user behavior generated when the user uses the hotspot network of the second terminal. For example, the DPI can detect how frequently the user uses the data corresponding to each service type, so as to obtain the application software corresponding to the service type and the like frequently used by the user.

In some embodiments, the first terminal may further obtain the user behavior information through application data of the second terminal, specifically, when the second terminal connects to a hotspot of the first terminal, the first terminal may request a data access right in the application of the second terminal, and if the second terminal allows the first terminal to obtain the data access right, the first terminal may obtain the user behavior information through the application data in the second terminal. For example, if the first terminal obtains the data access right of the mass review application in the second terminal, the store information reviewed by the second terminal user, the frequently-viewed information data, and the like can be obtained through the data in the mass review.

In some embodiments, the first terminal may record identification information of all second terminals that access the shared hotspot within a specified time period and user behavior information of the terminal, where the identification information is used to uniquely identify the second terminal, and the user behavior information may be information obtained by a data stream of the second terminal interacting with the hotspot network, information obtained by application data of the second terminal, or operation behavior data of the second terminal on push information when connecting to the hotspot. When the second terminal accesses the hotspot of the first terminal again, the first terminal may obtain, according to the identification information of the first terminal, user behavior information of the terminal when the terminal accesses the hotspot at other time of the specified time period. For example, the first terminal stores the identification information of the hot spot accessed in the one-week period together with the data stream generated when the hot spot is accessed, and when the second terminal accesses the hot spot of the first terminal, the data stream generated when the second terminal accesses the hot spot in the one-week period can be obtained according to the identification information of the second terminal, so that the data stream is analyzed to obtain the user behavior information of the second terminal in the one-week period. By the method, richer user behavior information can be acquired, and therefore the push information which meets the user requirements better is generated.

Step S120: and acquiring push information based on the position information and the user behavior information.

In this embodiment, after the location information and the user behavior information of the second terminal are acquired, the push information may be acquired based on the location information and the user behavior information. Before acquiring the push information, the type of the push information to be pushed may also be determined, where the push information may be a type of a character, a picture, an audio, a video, or the like, and the content of the push information may be content of merchant information, product information, activity information, preference information, or the like, which is not limited herein.

In some embodiments, the first terminal may preset and store the push information, or may temporarily acquire the push information when the second terminal accesses the hotspot, which is not limited herein. As one mode, the push information may be stored in a database of the first terminal, and when the second terminal accesses a hotspot of the first terminal, the first terminal directly searches for and acquires the push information in the database. As another mode, the push information may be stored in the server, and when the second terminal accesses the hotspot of the first terminal, the first terminal may send a request for obtaining the push information to the server, and the server queries and selects the push information, and sends the push information to the first terminal.

In some embodiments, the push information may be obtained based on the location information and the user behavior information of the second terminal, for example, information that a user has searched, browsed, consumed, and the like in the past is recorded in the user behavior information of the second terminal, and in the user behavior information, the frequency of occurrence of the hot pot restaurants is the highest, and the first terminal may query the hot pot restaurants near the location of the second terminal based on the location information of the second terminal, and use the queried information as the push information. As a mode, the push information may also be obtained in combination with current time information, and specifically, when the second terminal accesses the hotspot of the first terminal at different times, different push information may be obtained based on the same location information and the user behavior information. For example, when the second terminal accesses the hotspot of the first terminal on a weekday, the obtained push information is related to office software, and when the second terminal accesses the hotspot of the first terminal on a weekend, the obtained push information is related to leisure and entertainment activities.

In some embodiments, the push information may be obtained based on the location information and the user behavior information according to a push mode of the first terminal, where the push mode may be a mode selected by a user of the first terminal when the hotspot function is started. As a manner, the push mode may be an application mode, when the push mode of the first terminal is the application mode, the application program specified by the user and the to-be-pushed information list corresponding to the application program may be acquired, and push information is matched in the to-be-pushed information list based on the location information and the user behavior information of the second terminal, for example, when the user of the first terminal selects the popular comment as the specified application program when starting the hotspot function, merchant information that is located near the location of the second terminal in the popular comment and is likely to be consumed by the user of the second terminal may be pushed to the second terminal, and the user of the first terminal may also obtain a coupon of the popular comment as a reward for selecting to push the application program advertisement. As another mode, the push mode may be a service mode, and when the push mode of the first terminal is the service mode, the push information matched with the service type set by the user may be acquired based on the location information and the user behavior information of the second terminal, where the user may be a user of the first terminal or a user of the second terminal. For example, if the user of the second terminal likes beauty care, and the user sets beauty care to the service type of the service mode, the push information received by the user is the latest product information of a nearby beauty shop which is frequently consumed. By adopting various pushing modes, the flexibility of the information pushing method during hotspot access is improved.

Step S130: and pushing the push information to the second terminal, and indicating the second terminal to display the push information in the appointed interface.

In this embodiment, after the first terminal acquires the push information, the push information may be pushed to the second terminal, and the second terminal is instructed to display the push information in a specified interface, where the specified interface may be an authentication interface displayed on a screen of the second terminal when the second terminal is connected to the first terminal.

As an implementation manner, the designated interface may be an authentication interface with push information displayed on a screen of the second terminal when the second terminal is connected to a hot spot of the first terminal, and after obtaining a login operation instruction based on the authentication interface, the second terminal may surf the internet through the hot spot of the first terminal, where the login operation instruction may be an account and a password input by a user on the authentication interface, or may be a click instruction of the user on the authentication interface. Referring to fig. 2, fig. 2 is a schematic diagram illustrating an interface of a second terminal for displaying push information according to an embodiment of the present disclosure. As shown in fig. 2, when the first terminal pushes the push information to the second terminal, the push information may be displayed on a hotspot authentication interface, and after an account and a password input by a user on the authentication interface, the second terminal may surf the internet through a hotspot of the first terminal.

As another embodiment, the designated interface may be an authentication interface with push information displayed on a screen of the second terminal when the second terminal connects to a hotspot of the first terminal, and when a duration of the push information displayed on the designated interface exceeds a designated duration, the second terminal is allowed to surf the internet through the hotspot of the first terminal. Referring to fig. 3, fig. 3 is a schematic view illustrating another interface for displaying push information by a second terminal according to an embodiment of the present application. As shown in fig. 3, when the first terminal pushes the push information to the second terminal, the second terminal may display the push information on a hotspot authentication interface, where the interface may further include time required for displaying a current interface, and when the countdown of the specified duration is finished, the second terminal may surf the internet through a hotspot of the first terminal.

In some embodiments, after pushing the push information to the second terminal and instructing the second terminal to display the push information on the designated interface, a user operation instruction of the second terminal based on the designated interface may be received, where the user operation information may be a click operation instruction, a slide operation instruction, or the like. For example, when the push information includes the jump link, the first terminal may send an interface corresponding to the jump link to the second terminal according to an operation of clicking the jump link by the user.

In some embodiments, the first terminal may preset a mapping relationship between user operation information and a traffic condition, different user operation instructions may correspond to different available flows, and when the first terminal receives a user operation instruction, the first terminal determines an available flow allocated to the second terminal according to the corresponding traffic condition, and allows the second terminal to surf the internet through a hotspot of the first terminal within the range of the available flow. For example, the operation instruction may be a click instruction for the push information, the instruction corresponds to an available flow of 100M, the operation instruction may also be a commodity for purchasing in the push information, the instruction corresponds to an available flow of 500M, and when the first terminal receives a click instruction for the push information from the second terminal, the second terminal may surf the internet through a hot spot of the first terminal within the range of the available flow of 100M.

In some embodiments, the push information may include simple introduction information and detailed introduction information, and as a way, the first terminal may push the simple introduction information to the second terminal for display. Alternatively, the first terminal may push the detailed introduction information to the second terminal for display. As another mode, the first terminal may push the simple introduction information to the second terminal, and if an operation instruction for acquiring the detailed introduction information by a user on the second terminal is received, push the corresponding detailed introduction information to the second terminal for display. For example, when the push information is information of a merchant, the simple introduction information corresponding to the push information may be a name, an address, preferential information, and the like of the merchant, and the detailed introduction information may be a specific address, a contact way, a text, a picture, or a video introduction of the merchant, evaluation information of other users on the merchant, and the like.

According to the information pushing method provided by one embodiment of the application, when a second terminal is accessed to a hotspot of a first terminal, position information of the second terminal and user behavior information of the second terminal are obtained, the pushed information is obtained based on the position information and the user behavior information and pushed to the second terminal, the second terminal is instructed to display the pushed information in an appointed interface, and when the appointed interface is the hotspot of the second terminal connected to the first terminal, an authentication interface is displayed on a screen of the second terminal, so that personalized information pushing of a hotspot access terminal device during hotspot sharing is achieved.

Referring to fig. 4, fig. 4 is a flowchart illustrating an information pushing method according to another embodiment of the present application. The method is applied to the electronic device, and as an implementation manner, an execution main body of the method may be the first terminal or may be a push server. As will be described in detail with respect to the flow shown in fig. 4, the information pushing method may specifically include the following steps:

s210, when the second terminal accesses the hotspot of the first terminal, acquiring the location information of the second terminal and the user behavior information of the second terminal.

For detailed description of step S210, please refer to step S110, which is not described herein again.

S220: and judging whether the second terminal meets the specified conditions.

After obtaining the location information and the user behavior information of the second terminal, the first terminal may determine whether the second terminal satisfies a specified condition, where the specified condition may be used to represent that the second terminal is located within a specified area.

In some embodiments, the first terminal may specify an area range, and the second terminal satisfies the specified condition if the second terminal is located within the area range specified by the first terminal.

As an embodiment, the first terminal may use a closed boundary including a designated geographic location as the designated area range, where the designated geographic location may be set by the first terminal, and the closed boundary may be a boundary composed of locations at a certain distance from the designated geographic location, or a closed boundary including the designated geographic location and composed of a plurality of geographic coordinates designated by the first terminal. And if the second terminal can be judged to be positioned in the closed boundary according to the position information of the second terminal, determining that the second terminal meets the specified condition.

As an embodiment, the first terminal may use an area that is less than a specified distance from the position of the first terminal as the specified area range, where the specified distance may be a distance set by the first terminal, for example, an area within 500 meters from the first terminal as the specified area range. Specifically, the position of the first terminal may be obtained in one or more of GPS positioning, base station positioning, and WIFI identification positioning, where the position may be latitude and longitude information of the first terminal, and if it can be determined that the distance between the second terminal and the first terminal is less than a specified distance according to the position information of the second terminal, it is determined that the second terminal satisfies a specified condition.

In some embodiments, step S220 may further include determining a difference between the location of the second terminal and the designated merchant location according to the location information, and determining that the second terminal satisfies the designated condition if the difference is smaller than a first designated threshold, where the merchant location may be the merchant location designated by the first terminal or a merchant location obtained by the merchant information included in the designated application, and the first designated threshold may be a value representing the distance set by the first terminal.

In some embodiments, the designated merchant location may be a location of a merchant preset by the first terminal, specifically, the first terminal may preset one or more merchant locations, when the second terminal accesses the hotspot of the first terminal, a difference between the location of the second terminal and the designated merchant location may be determined according to location information of the second terminal, and if at least one difference is smaller than a first designated threshold, it is determined that the second terminal satisfies the designated condition.

In some embodiments, the merchant location may be obtained from merchant information contained in a designated application, which may be an application installed in the first terminal or an application installed in the second terminal, and the merchant information may include a merchant name, a merchant address, and the like. Specifically, the first terminal may designate one or more application programs, and when the second terminal accesses a hotspot of the first terminal, if the application program is installed in the first terminal or the application program is installed in the second terminal, the merchant information in the application program may be acquired, and it is determined whether a difference between the position of the second terminal and the merchant position in the merchant information is smaller than a first designated threshold. For example, the first terminal designates the application program as the public comment, when the second terminal accesses to a hotspot of the first terminal, if the application program of the public comment is installed in the first terminal, the position of a merchant in the public comment can be obtained, and if the position of the merchant whose distance from the second terminal is less than a first designated threshold exists, it is determined that the second terminal meets the designated condition.

As one mode, the first terminal may obtain a certain benefit after designating a location of a merchant, for example, the first terminal presets a location of a milky tea shop as the designated location of the merchant, and then the first terminal may obtain eight discount benefits of the milky tea shop after performing information push at the sharing hotspot, or when the first terminal designates the location of the merchant as a location of a merchant included in the mei qun takeaway, the first terminal may obtain a voucher for the mei qun takeaway after performing information push at the sharing hotspot. By the method, the user of the first terminal can obtain benefits while sharing the hot spot, and accordingly the enthusiasm of the user for sharing the hot spot is improved.

S230: and if the second terminal meets the specified condition, acquiring push information based on the position information and the user behavior information.

In some embodiments, the first terminal may preset a plurality of specified conditions and specified numbers, and if the number of the second terminals meeting the specified conditions exceeds the specified number, the push information is acquired based on the location information and the user behavior information, where the specified number may be one or more. For example, the preset specified conditions respectively specify that the area range is a hospital and the service type is a restaurant, if the specified number is 2, the second terminal is judged to meet the specified conditions only when the second terminal is located in the area range of the hospital and a restaurant is near the second terminal; if the designated number is 1, the second terminal satisfies the designated condition when the second terminal is located within the area range of the hospital, and also satisfies the designated condition when a restaurant is located near the second terminal.

In some embodiments, different push information may be obtained based on the location information and the user behavior information according to different specified conditions, and specifically, a mapping relationship between the different specified conditions and a manner of obtaining the push information may be preset, a manner of obtaining the push information corresponding to the specified conditions that is satisfied by the second terminal is obtained according to the specified conditions, and the push information is obtained based on the location information and the user behavior information in this manner. For example, the first specified condition is that the distance between the second terminal and the milky tea shop is less than 50 meters, the push information acquisition mode corresponding to the first specified condition is to acquire a coupon of the milky tea shop, the second specified condition is that the distance between the second terminal and the milky tea shop is greater than or equal to one kilometer but less than two kilometers, and the push information acquisition mode corresponding to the second specified condition is to acquire a connection pointing to the milky tea shop in the takeaway application.

For a specific description of obtaining the push information based on the location information and the user behavior information, please refer to step S120, which is not described herein again.

S240: and pushing the push information to the second terminal, and indicating the second terminal to display the push information in the appointed interface.

For a detailed description of step S240, please refer to step S130, which is not described herein again.

In another embodiment of the information pushing method provided in this application, when a second terminal accesses a hotspot of a first terminal, location information of the second terminal and user behavior information of the second terminal are obtained, and whether the second terminal meets a specified condition is determined, where the specified condition is used to represent that the second terminal is located within a specified area, and if the second terminal meets the specified condition, the push information is obtained based on the location information and the user behavior information and is pushed to the second terminal, the second terminal is instructed to display the push information in a specified interface, and the specified interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected to the hotspot of the first terminal. Compared with the information pushing method shown in fig. 1, in the embodiment, the second terminal is further judged according to the specified condition, and the pushing information is obtained based on the judgment result of the condition, so that the pushing information more effective for the current scene is obtained, and more targeted information pushing is realized.

When the first terminal starts a hotspot function, if the second terminal accesses to a hotspot of the first terminal, the first terminal can acquire the position information and the user behavior information of the second terminal, and if the position of the second terminal is in a specified area range, for example, the distance between the position of the second terminal and a specified merchant position is less than a specified value, the first terminal can acquire push information based on the position information and the user behavior information of the second terminal, push the information to the second terminal, and display the push information in a hotspot authentication interface. If the second terminal completes the designated operation on the authentication interface, for example, the account password is input or the push information is displayed for a certain time, the second terminal can surf the internet through the hot spot of the first terminal.

Referring to fig. 5, fig. 5 is a schematic flowchart illustrating an information pushing method according to still another embodiment of the present application. The method is applied to the electronic device, and as an implementation manner, an execution main body of the method may be the first terminal or may be a push server. As will be described in detail with respect to the flow shown in fig. 5, the information pushing method may specifically include the following steps:

s310: and when the second terminal accesses the hot spot of the first terminal, acquiring the position information of the second terminal and the user behavior information of the second terminal.

For detailed description of step S310, please refer to step S110, which is not described herein again.

S320: and acquiring the hotspot information searched by the second terminal.

When the second terminal accesses to a hotspot of the first terminal, the first terminal may obtain hotspot information searched by the second terminal, where the hotspot information may be a hotspot information list searched by the second terminal, and a MAC address, RSSI, a name, and the like corresponding to each hotspot in the list.

S330: and judging whether the second terminal meets the specified conditions or not according to the hotspot information.

After the first terminal acquires the hotspot information searched by the second terminal, whether the second terminal meets the specified condition can be judged according to the hotspot information, wherein the specified condition is used for representing that the second terminal is located in the specified area range.

In some embodiments, the WIFI information that can be connected in the designated area range may be stored in advance, the WIFI information may include a MAC address, RSSI, a name, a geographical location, and the like corresponding to each AP, and whether the second terminal is located in the designated area range may be determined by comparing hotspot information searched by the second terminal with the WIFI information in the designated area range. For example, the designated area range is an area within a certain distance from the store a, WIFI information of the store a may be stored in advance, and if the second terminal receives WIFI information corresponding to the store a and the RSSI of the WIFI information is greater than the signal strength of WIFI located at a certain distance from the entity store a, it may be determined that the second terminal is located within the designated area range.

In some embodiments, the designated area range is an area including a pre-designated service type, and it may be determined whether the second terminal is located within the designated area range according to the hotspot information, specifically, a name of a hotspot searched by the second terminal may be analyzed, and if the name includes a keyword corresponding to a preset service type, it is determined that the second terminal is located within the designated area range. For example, the pre-specified service type is accommodation, the keyword corresponding to the service type is hotel, lodging and the like, the specified area range is an area capable of providing accommodation service, and if the hotspot name searched by the second terminal includes "hotel", it indicates that there may be places such as hotel near the location of the second terminal, so the second terminal is located in the specified area range.

Whether the second terminal is located in the range of the specified area or not is judged according to the hotspot information, the position of the second terminal can be judged in the environment with unsatisfactory GPS signals such as indoor environment and the like, the judgment accuracy is improved, and the information of merchants without marks on a map or software can be acquired by utilizing WIFI information, so that the application scene of information push is enriched.

S340: and if the second terminal meets the specified condition, acquiring push information based on the position information and the user behavior information.

For detailed description of step S340, please refer to step S230, which is not described herein.

S350: and pushing the push information to the second terminal, and indicating the second terminal to display the push information in the appointed interface.

For detailed description of step S350, please refer to step S130, which is not described herein again.

In another embodiment of the information pushing method provided in this application, when a second terminal accesses a hotspot of a first terminal, location information of the second terminal, user behavior information, and hotspot information searched by the second terminal are obtained, whether the second terminal meets a specified condition is determined according to the hotspot information searched by the second terminal, where the specified condition is used to represent that the second terminal is located within a specified area, and if it is determined that the second terminal meets the specified condition, the push information is obtained based on the location information and the user behavior information, and is pushed to the second terminal, which instructs the second terminal to display the push information in a specified interface, where the specified interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected to the hotspot of the first terminal. Compared with the information pushing method shown in fig. 1, in the embodiment, whether the second terminal meets the specified condition can be further determined through the hotspot information, so that the accuracy of determining the condition of pushing information is improved, and more effective information pushing is realized.

Referring to fig. 6, fig. 6 is a schematic flowchart illustrating an information pushing method according to another embodiment of the present application. The method is applied to the electronic device, and as an implementation manner, an execution main body of the method may be the first terminal or may be a push server. As will be described in detail with respect to the flow shown in fig. 6, the information pushing method may specifically include the following steps:

s410, when the second terminal accesses the hot spot of the first terminal, the position information of the second terminal and the user behavior information of the second terminal are obtained.

For detailed description of step S410, please refer to step S110, which is not described herein again.

S420: and judging whether the second terminal meets a specified condition, wherein the specified condition is used for representing that the second terminal is positioned in the consumption area range.

In the embodiment of the application, the consumption area is an area where a user can consume, and if the second terminal is located within the consumption area, the second terminal meets a specified condition.

In some embodiments, the first terminal may pre-specify a service type, and take an area including the service type as a consumption area range, where the service type may be one or more activity categories, the consumption area is an area where a user may perform consumption related to the activity, and when there is a consumption area within a location range of the second terminal, it may be determined that the second terminal satisfies a specified condition, where the service type and the location range of the second terminal may be pre-set by the first terminal or the second terminal. For example, the service type may be set as medical treatment, the location range of the second terminal may be set to be less than 500 meters from the second terminal, the consumption area corresponding to the service type is a hospital, a community outpatient service, a pharmacy, or the like, and if at least one consumption area exists in a range within 500 meters from the second terminal as a center of a circle, it is determined that the second terminal satisfies the specified condition.

In some embodiments, the first terminal may determine the consumption area range according to the location information and the user behavior information of the second terminal, and if the second terminal is located within the consumption area range, the second terminal satisfies the specified condition. As one approach, the user's points of interest may be analyzed in conjunction with location information and user behavior information based on the second terminal to determine a likely consumption area of the user of the second terminal. For example, the user can be known to be located in a shopping mall through the position information of the user, the possible consumption area of the user is analyzed by combining the moving track of the user in the shopping mall, the stay time and the payment behavior information of the user in various shops, if the user is known to stay in a jewelry shop for the longest time and purchases the jewelry with the WeChat payment, it is determined that the user is likely to purchase jewelry, and the area range containing the jewelry shop is used as the consumption area range.

S430: and if the second terminal meets the specified conditions, judging whether the second terminal opens the payment interface within the specified time.

If the second terminal is located within the consumption area, the second terminal meets a specified condition, and determines whether the second terminal opens the payment interface within a specified time, where the specified time may be a time period preset by the first terminal, specifically, a time starting point needs to be defined as the time starting point of the time period, for example, the time when the second terminal accesses the first terminal hot spot may be taken as the time starting point of the time period, and the time ending point of the preset time period is earlier than the time starting point. The payment interface can be an interface containing a payment two-dimensional code, the payment interface can also be an interface for transferring accounts to merchants, and the payment interface can also be an interface for settlement of users, such as an order interface needing payment.

In some embodiments, the first terminal may obtain a data stream of the second terminal interacting with the hotspot network through monitoring, or obtain a data stream of the second terminal interacting with the hotspot network through the server, obtain user-side payment behavior information from the data stream, and determine whether the second terminal opens the payment interface within a specified time according to the payment behavior information. Specifically, a payment feature Domain name and a payment feature packet in a Transmission Control Protocol (TCP) may be stored in a feature library, when a data stream is collected and a data packet is extracted through a DPI, for example, a Domain Name System (DNS) request packet, feature information in the packet is extracted by analyzing the data packet, the feature information is matched with features stored in the feature library, and whether a user has a related payment behavior is determined according to a matching result, where the payment feature Domain name may be a Domain name of an application available for payment in the second terminal, for example, a pay pal, a wechat, a union pay cloud flash payment, and the payment feature packet may be a signaling related to payment, for example, a message corresponding to features such as payment authentication information, a payment two-dimensional code, and a payment amount.

In some embodiments, when the first terminal detects that the second terminal is connected to the hotspot, a request for acquiring the access right of the application program in the second terminal may be sent to the second terminal, and if an operation of granting the request by the second terminal is received, the first terminal may acquire the access right of the application program data in the second terminal, and determine whether the user has opened the payment interface according to the application program data, where the application program may be an application program related to payment, such as a payment treasure, a WeChat, a UnionPay cloud flash payment, a public comment, and the like.

S440: if the payment interface is opened, acquiring push information based on the position information and the user behavior information

And if the second terminal is located in the consumption area range and the payment interface is opened by the second terminal, the first terminal acquires push information based on the position information and the user behavior information. In some implementations, push information may be obtained in conjunction with a payment interface.

As one mode, the first terminal may obtain payment application information with the highest frequency of use of the user by analyzing the user behavior information, may also specify a payment application in advance, and may also obtain application information corresponding to a payment interface opened by the second terminal, and obtain push information based on the location information, the user behavior information, and the application information. For example, if the payment interface opened by the second terminal is a payment two-dimensional code interface of the WeChat, the push information may be merchant push information that is obtained based on the location information and the user behavior information and has a preference for the WeChat payment.

As another mode, the commodity information that the user wants to pay when opening the payment interface can be judged by combining the position information and the user behavior information, so that the push information related to the commodity information can be acquired. For example, when a user of the second terminal wants to pay by opening a mobile phone payment interface in a milk tea shop, the user finds that the network signal is poor and the network signal cannot be normally used, after accessing a hot spot of the first terminal, the first terminal judges according to the position information and the user behavior information of the second terminal, and the user of the second terminal may want to purchase commodities of the milk tea shop, so that a preferential link of the milk tea shop in popular comment is pushed to the second terminal, and the user can obtain a preferential benefit by clicking the link in the pushed information on the authentication interface.

For obtaining a specific description of the push information based on the location information and the user behavior information, please refer to step S120, which is not described herein again.

S450: and pushing the push information to the second terminal, and indicating the second terminal to display the push information in the appointed interface.

For detailed description of step S450, please refer to step S130, which is not described herein again

In another embodiment of the information pushing method provided in this application, when a second terminal accesses a hotspot of a first terminal, location information of the second terminal and user behavior information of the second terminal are obtained, whether the second terminal meets a specified condition is judged, the specified condition is used to represent that the second terminal is located within a consumption area range, if the second terminal meets the specified condition, whether a payment interface is opened by the second terminal within a specified time is judged, if the payment interface is opened, pushing information is obtained based on the location information and the user behavior information, the pushing information is pushed to the second terminal, the second terminal is instructed to display the pushing information within the specified interface, and when the specified interface is the hotspot where the second terminal is connected to the first terminal, an authentication interface is displayed on a screen of the second terminal. Compared with the information pushing method shown in fig. 1, in the embodiment, the information pushing for the payment scene can be realized by judging whether the second terminal is located in the consumption area range and opening the payment interface to obtain the pushed information, and the pushing effect of the pushed information is improved.

When the first terminal starts a hotspot function, if the second terminal accesses to a hotspot of the first terminal, the first terminal can acquire the position information and the user behavior information of the second terminal, and if the second terminal is located in a consumption area range and the second terminal has opened a payment interface within a specified time, the first terminal can acquire push information based on the position information and the user behavior information of the second terminal, and can also acquire the push information by combining the payment behavior information of the user, push the information to the second terminal, and display the information in a hotspot authentication interface. If the second terminal completes the designated operation on the authentication interface, for example, the account password is input or the push information is displayed for a certain time, the second terminal can surf the internet through the hot spot of the first terminal.

Referring to fig. 7, fig. 7 is a flowchart illustrating an information pushing method according to yet another embodiment of the present application. The method is applied to the electronic device, and as an implementation manner, an execution main body of the method may be the first terminal or may be a push server. As will be described in detail with respect to the flow shown in fig. 7, the information pushing method may specifically include the following steps:

s510: and when the second terminal accesses the hot spot of the first terminal, acquiring the position information of the second terminal and the user behavior information of the second terminal.

For detailed description of step S510, please refer to step S110, which is not described herein again.

S520: obtaining a list of information to be pushed matched with the position information of the second terminal

When the second terminal accesses the hotspot of the first terminal, the first terminal may acquire an information list to be pushed, which is matched with the location information of the second terminal, specifically, information of merchants within a certain range from the location of the second terminal may be used as the information list to be pushed, where the information list to be pushed includes at least one of merchant information, product information, offer information, and activity information, and the information list to be pushed may be stored in the first terminal or in a server.

In some embodiments, before obtaining the information list to be pushed, a user of the first terminal or the second terminal may set a type and content of the pushed information, where the pushed information may be a type of text, a picture, audio, or video, and the content of the pushed information may be content of merchant information, product information, activity information, and preference information, and is not limited herein. For example, to save traffic, a user may select to push only text type push content, or the user only needs a restaurant-like service and therefore only selects restaurant-related push information content. By setting the type and the content of the push information, the information list to be pushed, which is matched with the type and the content of the push information, can be obtained according to the position information of the second terminal, so that the obtained push information list is more in line with the requirements of users, and the information push mode is more flexible.

S530: and acquiring at least one piece of information to be pushed matched with the user behavior information from the information list to be pushed as pushing information.

After the information list to be pushed matching with the position information of the second terminal is obtained, at least one piece of information to be pushed matching with the user behavior information can be obtained from the information list to be pushed as pushing information. In some embodiments, the user behavior information may include offline behavior information and online behavior information. The first terminal can acquire the user portrait corresponding to the first terminal according to the user behavior information, and then acquire at least one piece of information to be pushed matched with the user portrait from the information list to be pushed, so that the acceptance of the second terminal to the pushed information can be improved.

In some embodiments, at least one piece of information to be pushed that matches the subscriber line downstream information may be obtained from the information to be pushed list as pushing information based on only the line downstream information, where the line downstream information may be the action track information of the user. Specifically, the behavior rule of the user can be mined according to the action track information of the user, and at least one piece of information to be pushed, which is matched with the action track information of the user, is obtained from the information list to be pushed. For example, a shopping mall of the daily activities of the user is obtained according to the action track information of the user, and the information of the merchant in the shopping mall is obtained from the information list to be pushed and serves as the information to be pushed.

In some embodiments, at least one piece of information to be pushed, which matches with the user online behavior information, may be obtained from the information list to be pushed as pushing information based on only online behavior information, where the online behavior information may be information of user interaction with an application program, or information related to user behavior obtained by analyzing a data stream when a user connects to a hotspot. For example, if the frequency of searching milk tea by the user in the application program for mass review is the highest, the information to be pushed related to milk tea is acquired from the information list to be pushed as the push information.

In some embodiments, at least one piece of information to be pushed, which matches the subscriber line downlink information and the on-line behavior information, may be obtained from the information to be pushed list as pushing information based on the downlink line information and the on-line behavior information. For example, a shopping mall of daily activities of the user can be obtained according to the offline behavior information of the user, the milk tea searching frequency of the user in the application program commented by the public can be obtained according to the online behavior information of the user, and then the milk tea shop in the shopping mall is obtained from the information list to be pushed as the pushing information.

In some embodiments, a user consumption tendency may be determined based on the user behavior information, and at least one piece of information to be pushed that matches the user behavior information may be obtained from the information list to be pushed according to the user consumption tendency. Referring to fig. 8, fig. 8 is a flowchart illustrating a step S530 of the information pushing method illustrated in fig. 7 according to the present application, where the step S530 may include:

s531: and acquiring a user consumption tendency corresponding to each piece of information to be pushed in the information list to be pushed according to the user behavior information.

The user consumption tendency can be used for representing the possibility of the user for consumption, and the conversion rate of the push information can be improved by determining the push information by analyzing the user consumption tendency corresponding to the information to be pushed.

As one embodiment, historical operation information of a user on push information in a past specified time period can be acquired, wherein the historical operation comprises click operation, browsing operation, consuming operation and the like. Based on the analysis of the historical operation information, the user consumption tendency corresponding to each piece of information to be pushed in the information list to be pushed by the user can be obtained. For example, if the click rate of the user on the movie ticket related push information is greater than the click rate of the restaurant related push information in the past week, the user consumption tendency of the push information related to the movie ticket among the information to be pushed by the user may be considered to be greater than that of the restaurant related push information.

As an implementation manner, the user payment behavior information may be obtained by analyzing the user behavior information, where the user payment behavior information may include at least one of information of a consumption mode, a consumption time, a consumption interest, a consumption amount, a consumption frequency, and the like of the user. The payment related information can be obtained by analyzing information related to payment behaviors in each piece of information to be pushed in the information list to be pushed, wherein the payment related information can include at least one of information such as a service type, per-capita consumption and a preferential mode corresponding to the pushed information. The payment related information and the user payment behavior information corresponding to each piece of information to be pushed can be input into a pre-trained neural network model, and the user consumption tendency corresponding to each piece of information to be pushed is obtained through the output of the neural network model.

S532: and taking the information to be pushed corresponding to the user consumption tendency larger than the second specified threshold value as pushing information.

After the user consumption trend corresponding to each piece of information to be pushed in the information list to be pushed is obtained according to the user behavior information, the information to be pushed corresponding to the user consumption trend larger than the second specified threshold value can be used as the pushing information. As an embodiment, the second specified threshold may be a threshold preset by the first terminal, and if there is no to-be-pushed information greater than the second specified threshold, the to-be-pushed information may be sorted in a descending order according to the user consumption tendency, and N pieces of to-be-pushed information with the largest user consumption tendency are used as the to-be-pushed information, where N is a preset integer greater than or equal to 1.

S540: and pushing the push information to the second terminal, and indicating the second terminal to display the push information in the appointed interface.

For detailed description of step S540, please refer to step S130, which is not described herein again.

In another embodiment of the information pushing method provided by the present application, when a first terminal starts a hotspot function, if a second terminal accesses a hotspot of the first terminal, location information of the second terminal and user behavior information of the second terminal are obtained, an information list to be pushed that matches the location information of the second terminal is obtained, at least one piece of information to be pushed that matches the user behavior information is obtained from the information list to be pushed and is used as push information, the push information is pushed to the second terminal, the second terminal is instructed to display the push information in an assigned interface, and when the assigned interface is the hotspot where the second terminal is connected to the first terminal, an authentication interface is displayed on a screen of the second terminal. If the second terminal completes the designated operation on the authentication interface, for example, the account password is input or the push information is displayed for a certain time, the second terminal can surf the internet through the hot spot of the first terminal. Compared with the information pushing method shown in fig. 1, in the embodiment, the information to be pushed which is matched with the user behavior information is obtained in the information to be pushed as the pushing information by matching the position information with the information to be pushed list, so that the pushing information can meet the requirement, habit and the like of the first terminal user on the pushing information, and the acceptability of the pushing information is further improved.

Referring to fig. 9, fig. 9 is a block diagram illustrating an information pushing apparatus 200 according to an embodiment of the present disclosure. The information pushing apparatus 200 is applied to the above electronic device, and will be explained with reference to the block diagram shown in fig. 9, where the information pushing apparatus 200 includes: a terminal information obtaining module 210, a push information obtaining module 220, and an interface display module 230, wherein:

the terminal information obtaining module 210 is configured to obtain location information of a second terminal and user behavior information of the second terminal when the second terminal accesses the hotspot of the first terminal.

A push information obtaining module 220, configured to obtain push information based on the location information and the user behavior information.

Further, the push information obtaining module 220 further includes: appoint condition and judge submodule, push information and obtain the submodule, wherein:

and the specified condition judgment submodule is used for judging whether the second terminal meets specified conditions, and the specified conditions are used for representing that the second terminal is positioned in a specified area range.

Further, the specified condition judgment submodule includes a position condition judgment unit, in which:

and the position condition judging unit is used for determining a difference value between the position of the second terminal and a preset merchant position according to the position information, and if the difference value is smaller than a first specified threshold value, determining that the second terminal meets specified conditions.

Further, the specified condition judgment submodule includes a hot spot information obtaining unit and a hot spot information judgment unit, where:

and the hotspot information acquisition unit is used for acquiring the hotspot information searched by the second terminal.

And the hotspot information judging unit is used for judging whether the second terminal meets the specified conditions or not according to the hotspot information.

Further, the specified area in the specified condition judgment submodule is a consumption area, and the pushed information condition submodule includes: payment condition judges unit, payment condition propelling movement information unit, wherein:

and the payment condition judging unit is used for judging whether the second terminal opens the payment interface within the appointed time.

And the payment condition pushing unit is used for acquiring pushing information based on the position information and the user behavior information if a payment interface is opened.

And the push information acquisition submodule is used for acquiring push information based on the position information and the user behavior information if the second terminal meets the specified condition.

Further, the push information obtaining module 220 further includes: an information list acquisition sub-module and an information list matching sub-module, wherein:

and the information list acquisition submodule is used for acquiring an information list to be pushed, which is matched with the position information of the second terminal, wherein the information list to be pushed comprises at least one item of merchant information, product information, discount information and activity information.

And the information list matching submodule is used for acquiring at least one piece of information to be pushed matched with the user behavior information from the information list to be pushed as the pushing information.

Further, the information list matching sub-module further includes: consumption trend acquisition unit, consumption trend matching unit, wherein:

and the consumption tendency acquisition unit is used for acquiring the user consumption tendency corresponding to each piece of information to be pushed in the information list to be pushed according to the user behavior information.

And the consumption tendency matching unit is used for taking the information to be pushed corresponding to the user consumption tendency larger than a second specified threshold value as pushing information.

An interface display module 230, configured to push the push information to the second terminal, and instruct the second terminal to display the push information in an appointed interface, where the appointed interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected to the hotspot of the first terminal.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and modules may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, the coupling between the modules may be electrical, mechanical or other type of coupling.

In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.

Referring to fig. 10, a block diagram of an electronic device 100 according to an embodiment of the present disclosure is shown. The electronic device 100 may be a smart phone, a tablet computer, an electronic book, or other electronic devices capable of running an application. The electronic device 100 in the present application may include one or more of the following components: a processor 110, a memory 120, a touch screen 130, and one or more applications, wherein the one or more applications may be stored in the memory 120 and configured to be executed by the one or more processors 110, the one or more programs configured to perform the methods as described in the aforementioned method embodiments.

Processor 110 may include one or more processing cores, among other things. The processor 110 connects various parts within the overall electronic device 100 using various interfaces and lines, and performs various functions of the electronic device 100 and processes data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 120 and calling data stored in the memory 120. Alternatively, the processor 110 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 110 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing the content to be displayed; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 110, but may be implemented by a communication chip.

The Memory 120 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 120 may be used to store instructions, programs, code sets, or instruction sets. The memory 120 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The storage data area may also store data created by the terminal 100 in use, such as a phonebook, audio-video data, chat log data, and the like.

The touch screen 130 is used for displaying information input by a user, information provided to the user, and various graphical user interfaces of the electronic device 100, which may be formed by graphics, text, icons, numbers, video, and any combination thereof, and in one example, the touch screen 130 may be a Liquid Crystal Display (LCD) or an Organic Light-Emitting Diode (OLED), which is not limited herein.

Referring to fig. 11, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer readable medium 500 has stored therein a program code which can be called by a processor to execute the method described in the above method embodiments.

The computer-readable storage medium 500 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Alternatively, the computer-readable storage medium 500 includes a non-volatile computer-readable storage medium. The computer readable storage medium 500 has storage space for program code 510 for performing any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. The program code 510 may be compressed, for example, in a suitable form.

According to the information pushing method, the information pushing device, the electronic equipment and the storage medium, when the second terminal is accessed to the hotspot of the first terminal, the position information of the second terminal and the user behavior information of the second terminal are obtained, the pushed information is obtained based on the position information and the user behavior information and pushed to the second terminal, the second terminal is instructed to display the pushed information in the appointed interface, and when the appointed interface is the hotspot of the second terminal connected to the first terminal, the authentication interface is displayed on the screen of the second terminal, so that personalized information pushing for the terminal accessed to the hotspot is realized when the hotspot is shared.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. An information pushing method, comprising:

when a second terminal accesses a hotspot of a first terminal, acquiring position information of the second terminal and user behavior information of the second terminal;

acquiring push information based on the position information and the user behavior information;

and pushing the push information to the second terminal, and indicating the second terminal to display the push information in an appointed interface, wherein the appointed interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected with a hotspot of the first terminal.

2. The method of claim 1, wherein obtaining push information based on the location information and the user behavior information comprises:

judging whether the second terminal meets a specified condition, wherein the specified condition is used for representing that the second terminal is positioned in a specified area range;

and if the second terminal meets the specified condition, acquiring push information based on the position information and the user behavior information.

3. The method of claim 2, wherein the determining whether the second terminal satisfies a specified condition comprises:

and determining a difference value between the position of the second terminal and the position of the appointed merchant according to the position information, and if the difference value is smaller than a first appointed threshold value, determining that the second terminal meets an appointed condition.

4. The method of claim 2, wherein the determining whether the second terminal satisfies a specified condition comprises:

acquiring hotspot information searched by the second terminal;

and judging whether the second terminal meets the specified conditions or not according to the hotspot information.

5. The method according to claim 2, wherein the designated area is a consumption area, and the obtaining push information based on the location information and the user behavior information if the second terminal satisfies the designated condition includes:

judging whether the second terminal opens a payment interface within a specified time;

and if the payment interface is opened, acquiring push information based on the position information and the user behavior information.

6. The method according to any one of claims 1 to 5, wherein the obtaining push information based on the location information and the user behavior information comprises:

acquiring an information list to be pushed, which is matched with the position information of the second terminal, wherein the information list to be pushed comprises at least one item of merchant information, product information, discount information and activity information;

and acquiring at least one piece of information to be pushed matched with the user behavior information from the information list to be pushed as the pushing information.

7. The method according to claim 6, wherein the obtaining, from the list of information to be pushed, at least one piece of information to be pushed that matches the user behavior information, as the push information, includes:

acquiring a user consumption tendency corresponding to each piece of information to be pushed in the information list to be pushed according to the user behavior information;

and taking the information to be pushed corresponding to the user consumption tendency larger than a second specified threshold value as pushing information.

8. An information pushing apparatus, comprising:

the terminal information acquisition module is used for acquiring the position information of a second terminal and the user behavior information of the second terminal when the second terminal accesses the hotspot of the first terminal;

the push information acquisition module is used for acquiring push information based on the position information and the user behavior information;

and the interface display module is used for pushing the push information to the second terminal and indicating the second terminal to display the push information in a specified interface, wherein the specified interface is an authentication interface displayed on a screen of the second terminal when the second terminal is connected with the hotspot of the first terminal.

9. An electronic device comprising a memory and a processor, the memory coupled to the processor, the memory storing instructions that, when executed by the processor, the processor performs the method of any of claims 1-7.

10. A computer-readable storage medium, having stored thereon program code that can be invoked by a processor to perform the method according to any one of claims 1 to 7.