CN111831907A - Search fair ordering method, device and medium based on block chain - Google Patents
Search fair ordering method, device and medium based on block chain Download PDFInfo
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- CN111831907A CN111831907A CN202010579493.4A CN202010579493A CN111831907A CN 111831907 A CN111831907 A CN 111831907A CN 202010579493 A CN202010579493 A CN 202010579493A CN 111831907 A CN111831907 A CN 111831907A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2462—Approximate or statistical queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/27—Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
Abstract
The invention relates to a block chain-based search fair ordering method, a device and a medium technical scheme, which comprises the following steps: acquiring a plurality of search results of a search engine, distributing the search results to a plurality of clients in a block chain, and counting voting information of the clients; storing the voting result meeting the set requirement and the corresponding search result into a block chain, wherein the voting information comprises a voting process and a voting result; and reordering the search results according to the voting results. The invention has the beneficial effects that: the method solves the problems of the cheating behavior of low-quality content sources faced by the current search ordering mechanism and the unfair ordering of the search service provider for self content protection. Therefore, a fair search ranking mechanism starting from the search requirements of the user is provided for the user.
Description
Technical Field
The invention relates to the field of computers, in particular to a block chain-based search fair ordering method, a block chain-based search fair ordering device and a block chain-based search fair ordering medium.
Background
The position of search engines plays a major role throughout the internet and may be referred to as one of the infrastructures of the internet. In the whole search engine system, the algorithm for ranking the search results is a core algorithm related to the final search experience of the user.
At present, in mainstream search engines, a search sorting mechanism mainly adopts related algorithms such as PageRank and HITS, which is a sorting algorithm based on link analysis between web pages, and also considers the following factors: the relevance of the web page content to the keywords or the user's search intention; timeliness and content quality of the web page; authority of the website, access speed, etc.
However, the conventional method cannot get rid of two disadvantages:
first, websites target the cheating behavior of search engine ranking algorithms, i.e., SEO or SEM. This allows the content of many web sites that are actually of poor content quality to be ranked ahead of the content of excellent content.
Second, currently, whatever algorithm is used, the ranking results of a search engine are ultimately controlled by the search engine facilitator.
Disclosure of Invention
The invention aims to solve at least one of the technical problems in the prior art, and provides a block chain-based search fair ranking method, device and medium, wherein the method adopts the voting evaluation of a user on a search result as an important factor of a search ranking model, and the authenticity of user voting is ensured through the verification and the incentive of a block chain technology on the voting group of the user.
The technical scheme of the invention comprises a block chain-based search fair ordering method, which is characterized in that: s100, acquiring a plurality of search results of a search engine, distributing the search results to a plurality of clients in a block chain, and counting voting information of the clients; s200, storing the voting results meeting the set requirements and the corresponding search results into the block chain, wherein the voting information comprises a voting process and a voting result; s300, reordering the search results according to the voting results.
According to the block chain-based search fair sorting method, S100 includes: s110, randomly selecting a plurality of clients in the block chain to send the search result; and S120, creating a corresponding voting button after each search result, and counting the voting results of the client.
According to the search fair sorting method based on the blockchain, the blockchain is configured to be a double-chain architecture based on a super ledger, the double-chain architecture comprises a general evidence chain and a data chain, the general evidence chain is used for recording rewards and transactions of clients, and the data chain is used for storing the voting process and the voting results.
According to the block chain-based search fair sorting method, S200 includes: discarding the voting result which is not higher than the set requirement, and taking the search result as a final search result; and storing the search results corresponding to the voting results higher than the set requirements into the data chain, and transferring a plurality of certificates to the account corresponding to the client through the certificate passing chain.
According to the block chain-based search fair sorting method, S300 includes: s310, the voting information of the client is synchronized from the data chain at regular time; s320, adding the votes of the client as new factors into an original search ranking model; s330, recalculating the ranking scores of the search results for the corresponding query terms; s340, displaying the re-ordered final search result through the interactive interface of the client according to the ordering order.
The technical solution of the present invention further includes a block chain-based search fair sorting apparatus, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and is characterized in that the processor implements any of the above method steps when executing the computer program.
The technical solution of the present invention further includes a computer-readable storage medium, where a computer program is stored, and when the processor executes the computer program, the processor implements any of the above method steps.
The invention has the beneficial effects that: the method solves the problems of the cheating behavior of low-quality content sources faced by the current search ordering mechanism and the unfair ordering of the search service provider for self content protection. Therefore, a fair search ranking mechanism starting from the search requirements of the user is provided for the user.
Drawings
The invention is further described below with reference to the accompanying drawings and examples;
FIG. 1 illustrates an overall flow diagram according to an embodiment of the invention;
FIG. 2 is an interaction diagram according to an embodiment of the invention;
FIG. 3 is a schematic overall flow diagram according to an embodiment of the present invention;
FIG. 4 is a diagram of a media device according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to the present preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to like elements throughout.
In the description of the present invention, the meaning of a plurality of means is one or more, the meaning of a plurality of means is two or more, and larger, smaller, larger, etc. are understood as excluding the number, and larger, smaller, inner, etc. are understood as including the number.
In the description of the present invention, the consecutive reference numbers of the method steps are for convenience of examination and understanding, and the implementation order between the steps is adjusted without affecting the technical effect achieved by the technical solution of the present invention by combining the whole technical solution of the present invention and the logical relationship between the steps.
Fig. 1 shows a general flow diagram according to an embodiment of the invention, the flow comprising: s100, acquiring a plurality of search results of a search engine, distributing the search results to a plurality of clients in a block chain, and counting voting information of the clients; s200, storing the voting results meeting the set requirements and the corresponding search results into a block chain, wherein the voting information comprises a voting process and a voting result; and S300, reordering the search results according to the voting results.
Fig. 2 is a schematic interaction diagram according to an embodiment of the present invention, and a detailed flow of the diagram is described as follows:
the users vote the result meeting the search requirements, the system randomly selects a plurality of users to confirm the vote, if the result exceeds two thirds, the user voting result is received by the system and recorded in the block chain, and the system rewards the block chain general certificate for the users who vote successfully and the users who participate in the confirmation. The process and the result of the voting are transparent and visible and can not be tampered, and the fairness of the voting is ensured. And then, taking the user voting result as a high weight factor for searching result ranking, and updating the ranking model. The method mainly comprises three stages: the user votes and confirms the search result; voting process and result uplink storage; the search engine periodically synchronizes the voting results from the blockchain and updates the search rankings.
And voting and confirming the search result by the user. In the list of the search results, a voting button is arranged for each search result, and the user can vote for the search result which meets the search requirement of the user and has the highest quality. And confirming the votes of the users by a plurality of users randomly selected by the system, and if most of the users agree with the votes of the users, determining that the votes are successful.
Voting process and result uplink storage. The method adopts a block chain scheme with a double-chain structure, namely a data chain and a certification chain are parallel, wherein the data chain is used for storing voting data, and the certification chain is used for recording rewards and transactions for users. The general evidence has practical economic value and can be used as a token for an advertiser to put advertisements on a search engine platform.
The reward mode of the voting users: if the user votes are confirmed by the votes of the random group users, the user obtains a reward; if not, the user is not rewarded.
Voting to confirm the reward mode of the user: if most people think the vote is effective, the effective users are regarded as awards, and the users who think the vote is ineffective do not have the awards; on the contrary, if most people think the vote is invalid, the invalid user is regarded as awarded, and the valid user is regarded as not awarded.
The search engine periodically synchronizes the voting results from the blockchain and updates the search rankings. The system synchronously records the user voting data in the data chain in real time to calculate the ranking factor, and regularly updates the ranking model by combining the traditional ranking factor, thereby improving the final search result.
The voting of the user to the search result reflects the real search requirement and the degree of the search result to the requirement satisfaction, and the factors are used as higher weights and added into the ranking model, so that the search experience of the user can be well improved, and the cheating behavior of a low-quality website is avoided. The method of the evidence-passing incentive and the group confirmation also ensures that the user cannot randomly vote.
Fig. 3 is a schematic overall flow chart according to an embodiment of the present invention, which includes the following steps:
(1) the existing search result list is modified and a voting button is added next to each search result.
(2) And constructing a data chain and a evidence-passing chain based on the current mature block chain technology. The data chain adopts an open-source super account book scheme; the general evidence chain is realized based on an Etherhouse development intelligent contract.
(3) And pushing the voting information of a certain user through system information, informing a plurality of randomly selected users, and performing secondary confirmation.
(4) And calling an interface of the data chain, and recording the voting information subjected to secondary confirmation on the data chain.
(5) And calling an interface of a certificate passing chain, transferring a plurality of certificates to accounts of the voting users and the users participating in the confirmation, and exciting.
(6) The synchronization program synchronizes the user's voting data from the data chain at regular times.
(7) The user voting is used as a new factor and added into the original search ranking model.
(8) And recalculating the ranking score of the search result for a certain query word.
(9) And displaying the search result to the search user according to the sequence of the sorting scores.
Fig. 4 shows a schematic view of an apparatus according to an embodiment of the invention. The apparatus comprises a memory 100 and a processor 200, wherein the processor 200 stores a computer program for performing: acquiring a plurality of search results of a search engine, distributing the search results to a plurality of clients in a block chain, and counting voting information of the clients; storing the voting result meeting the set requirement and the corresponding search result into a block chain, wherein the voting information comprises a voting process and a voting result; and reordering the search results according to the voting results. The memory 100 is used for storing data during the operation of the computer program.
The embodiments of the present invention have been described in detail with reference to the accompanying drawings, but the present invention is not limited to the above embodiments, and various changes can be made within the knowledge of those skilled in the art without departing from the gist of the present invention.
Claims (7)
1. A block chain-based search fair ordering method is characterized in that:
s100, acquiring a plurality of search results of a search engine, distributing the search results to a plurality of clients in a block chain, and counting voting information of the clients;
s200, storing the voting results meeting the set requirements and the corresponding search results into the block chain, wherein the voting information comprises a voting process and a voting result;
s300, reordering the search results according to the voting results.
2. The block chain based search fair ranking method of claim 1, wherein the S100 comprises:
s110, randomly selecting a plurality of clients in the block chain to send the search result;
and S120, creating a corresponding voting button after each search result, and counting the voting results of the client.
3. The block chain-based search fair ordering method according to claim 1, wherein the block chain is configured as a super book-based double-chain architecture, the double-chain architecture comprises a general evidence chain and a data chain, the general evidence chain is used for recording rewards and transactions of clients, the data chain is used for storing the voting process and the voting result, and the general evidence chain is based on an Ethern development intelligent contract.
4. The block chain based search fair ranking method of claim 3, wherein the S200 comprises:
discarding the voting result which is not higher than the set requirement, and taking the search result as a final search result; and storing the search results corresponding to the voting results higher than the set requirements into the data chain, and transferring a plurality of certificates to the account corresponding to the client through the certificate passing chain.
5. The block chain based search fair ranking method of claim 3, wherein said S300 comprises:
s310, the voting information of the client is synchronized from the data chain at regular time;
s320, adding the votes of the client as new factors into an original search ranking model;
s330, recalculating the ranking scores of the search results for the corresponding query terms;
s340, displaying the re-ordered final search result through the interactive interface of the client according to the ordering order.
6. Apparatus for block-chain based fair search ordering, comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor implements the method steps of any of claims 1 to 5 when executing the computer program.
7. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the method steps of any one of claims 1 to 5.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2023046045A1 (en) * | 2021-09-23 | 2023-03-30 | 马山河 | Fair evaluation system and method |
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