CN111815342A - Advertisement pushing method, wearable terminal and device with storage function - Google Patents
Advertisement pushing method, wearable terminal and device with storage function Download PDFInfo
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- CN111815342A CN111815342A CN201910296031.9A CN201910296031A CN111815342A CN 111815342 A CN111815342 A CN 111815342A CN 201910296031 A CN201910296031 A CN 201910296031A CN 111815342 A CN111815342 A CN 111815342A
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Abstract
The application discloses an advertisement pushing method, a wearable terminal and a device with a storage function. The method comprises the following steps: the wearable terminal acquires a target location where a user is located; searching out at least one merchant in a range taking the target location as a center and taking a preset distance as a radius; and acquiring the advertisement information of at least one user and merchant, and prompting the advertisement information to the user. Through the mode, the method and the device can improve the purchase efficiency of the user and save the time of the user.
Description
Technical Field
The present application relates to the field of advertisements, and in particular, to an advertisement push method, a wearable terminal, and a device with a storage function.
Background
Nowadays, the internet era of information explosion, a large amount of advertisement information is ubiquitous, people's life is filled, and people are increasingly bored of useless advertisements. The traditional marketing means of the outdoor media advertisement is difficult to quantify, and the final effect is difficult to guarantee.
Merely by widely broadcasting advertisements, there is a scarcity of methods that cannot help people to quickly obtain valuable information and help consumers to obtain interesting product information.
Disclosure of Invention
The technical problem that this application mainly solved is how to practice thrift user's time, promotes user's shopping efficiency.
In order to solve the technical problem, the application adopts a technical scheme that: the method for pushing the advertisement is provided, and comprises the following steps: the wearable terminal acquires a target location where a user is located; searching out at least one merchant in a range taking the target location as a center and taking a preset distance as a radius; and acquiring the advertisement information of at least one user and merchant, and prompting the advertisement information to the user.
The obtaining of the target location of the user includes: and acquiring the current geographical position of the user by adopting a global positioning system, and taking the current geographical position as the target place.
Wherein, the obtaining of the target location where the user is located further includes: and acquiring the current advancing speed and direction of the user, predicting a predicted place where the user will arrive within preset time according to the current geographic position, the speed and the direction, and taking the predicted place as the target place.
Wherein, the searching out at least one merchant in a range taking the place as a center and taking a preset distance as a radius comprises the following steps: and searching at least one user merchant which is marked by the user in advance and is in a range taking the target location as a center and a preset distance as a radius.
Wherein, the obtaining the advertisement information of the at least one user and the merchant and prompting the advertisement information to the user comprise: and acquiring the purchasing habits of the user, selecting the advertisement information matched with the purchasing habits from the advertisement information of at least one user merchant, and prompting the advertisement information matched with the purchasing habits to the user.
The obtaining of the advertisement information of the at least one user and the merchant and the prompting of the advertisement information to the user further comprise: acquiring advertisement information of at least one user and merchant, and judging whether a preferential term contained in the advertisement information comprises a current date or not; and if the discount time limit does not comprise the current date, prompting that the user is not in the discount time limit currently.
Wherein, the obtaining the advertisement information of the at least one user and the merchant and prompting the advertisement information to the user further comprise: acquiring physiological characteristics of a user when the user is located at the position of the at least one merchant; and if the physiological characteristics are detected to be in a set state, prompting the advertisement information of the at least one user and the merchant to the user.
Wherein the method further comprises: and when the user clicks the advertisement information, acquiring the address of a merchant corresponding to the advertisement information, and performing walking navigation according to the address of the merchant and the place.
In order to solve the above technical problem, another technical solution adopted by the present application is: the processor is respectively coupled with the memory, the communication circuit, the positioning circuit and the human-computer interaction circuit, and when working, the processor controls the processor and the memory, the communication circuit, the positioning circuit and the human-computer interaction circuit to realize the steps of the method for pushing the advertisement.
In order to solve the above technical problem, the present application adopts another technical solution: there is provided an apparatus having a storage function, storing program instructions, which can be executed to implement the steps in the advertisement push method as described above.
The beneficial effect of this application is: different from the situation of the prior art, the advertisement information of at least one user merchant is obtained by obtaining the target location where the user is located, so that at least one user merchant in the range taking the target location as the center and taking the preset distance as the radius is obtained, and the advertisement information is prompted to the user. The user can conveniently select a more appropriate merchant for shopping, the time of the user can be saved, and the shopping efficiency of the user is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts. Wherein:
FIG. 1 is a schematic flow chart diagram of a first embodiment of a method of advertisement push provided by the present application;
fig. 2 is a flowchart illustrating a first embodiment of a step of acquiring a target location where a user is located in an advertisement push method provided by the present application;
fig. 3 is a flowchart illustrating a second embodiment of a step of acquiring a target location where a user is located in an advertisement push method provided by the present application;
fig. 4 is a schematic flowchart of a first embodiment of the step of acquiring the advertisement information of the at least one user and merchant in the advertisement push method provided by the present application;
fig. 5 is a flowchart illustrating a second embodiment of the step of acquiring the advertisement information of the at least one user and merchant in the advertisement push method provided by the present application;
fig. 6 is a schematic flowchart of a third embodiment of the step of acquiring the advertisement information of the at least one user and merchant in the advertisement push method provided by the present application;
FIG. 7 is a schematic flow chart diagram illustrating a second embodiment of a method for advertisement push provided by the present application;
fig. 8 is a schematic structural diagram of an embodiment of a wearable terminal provided herein;
fig. 9 is a schematic structural diagram of an embodiment of a device with a storage function provided in the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
Referring to fig. 1, fig. 1 is a flowchart illustrating a method for pushing an advertisement according to a first embodiment of the present application. The advertisement push method provided by the application comprises the following steps:
s101: the wearable terminal acquires a target location where the user is located.
In a specific implementation scenario, the wearable terminal has a positioning function, and the current location of the user is obtained through the positioning function. Or the speed and/or acceleration sensing function of the wearable terminal can acquire the current advancing speed and direction of the user, and the target location where the user will arrive within the preset time is estimated according to the acquired current location, speed and direction of the user.
S102: and searching at least one merchant in a range taking the target location as a center and a preset distance as a radius.
In a specific implementation scenario, an area is set with the target location obtained in step S101 as a center and a preset distance as a radius, and at least one merchant in the area is searched out. In this implementation scenario, all merchants in the area may be searched. In other implementation scenarios, at least one suitable merchant may be screened from all merchants in the area according to the screening condition set by the user. The length of the preset distance can be preset by a user, or can be default by a system, or can be intelligently set according to the use habits of the user in a period of time, or the user can mark some merchants in advance, select merchants marked in advance by the user, or ignore merchants marked in advance by the user.
In this implementation scenario, the wearable terminal may download or search a map of an area with a target location as a center and a preset distance as a radius from a network, or find a map corresponding to the area from a map built in the wearable terminal, and search for merchants in the area according to the obtained marks related to the merchants on the map.
In other implementation scenarios, address information of all merchants may also be obtained in advance (for example, obtained from a network), and after the target location is obtained, merchants whose address information belongs to a range centered on the target location and having a preset distance as a radius are screened out.
S103: and acquiring the advertisement information of at least one user and merchant, and prompting the advertisement information to the user.
In a specific implementation scenario, the wearable terminal obtains the advertisement information of at least one user and business searched in step S102, and prompts the user with the advertisement information. In the implementation scenario, the obtained advertisement information can be directly prompted to the user, and in other implementation scenarios, the advertisement information can be refined or deleted due to the fact that the display page of the wearable terminal is small, and the key content is displayed to the user. Or the wearable terminal sends the acquired advertisement information to the pre-bound mobile intelligent terminal, and the user can check the complete advertisement information at the mobile intelligent terminal.
The user can select a proper merchant to purchase according to the advertisement information by combining the self demand after obtaining the advertisement information, so that the condition that the user can obtain preferential information of the merchant or see a new product style after entering the merchant is avoided, the shopping efficiency of the user is improved, and the time of the user is saved.
Referring to fig. 2, fig. 2 is a flowchart illustrating a step of obtaining a target location of a user in an advertisement push method according to a first embodiment of the present application. The step of obtaining the target location of the user provided by the application comprises the following steps:
s201: and acquiring the current geographical position of the user by adopting a global positioning system.
In a specific implementation scenario, a global positioning system is installed in the wearable terminal, and the current geographic location of the user may be obtained by using the global positioning system. In other implementation scenarios, the current geographical position of the user may also be obtained through the strength of the communication signal between the wearable terminal and the communication base station. In other implementation scenarios, each merchant may be equipped with a WIreless network generator, such as a WIFI (WIreless Fidelity) router, a WIFI hotspot, and the like. After the wearable terminal detects the wireless networks, the distance between the wearable terminal and the wireless network generator can be obtained according to the signal intensity, and therefore the current geographic position is obtained according to the position of the wireless network generator.
S202: and taking the current geographic position as the target place.
In a specific implementation scenario, the geographic location obtained in step S201 is taken as a target location, that is, the location where the user is currently located is taken as the target location.
As can be seen from the above description, in this embodiment, the current geographic position of the user is obtained through the global positioning system, and the geographic position is used as the target location, so that the target location can be accurately and quickly obtained, the subsequent obtaining of the advertisement information of the merchant within the preset distance from the target location is facilitated, and the time can be effectively saved.
Referring to fig. 3, fig. 3 is a flowchart illustrating a step of obtaining a target location of a user in an advertisement push method according to a second embodiment of the present application. The step of obtaining the target location of the user provided by the application comprises the following steps:
s301: and acquiring the current geographical position of the user by adopting a global positioning system.
In this implementation scenario, this step is substantially the same as step S201 in the first embodiment of the step of obtaining the target location where the user is located in the advertisement push method provided by the present application, and details are not repeated here.
S302: and acquiring the current advancing speed and direction of the user, predicting a predicted place where the user will arrive within preset time according to the current geographic position, the speed and the direction, and taking the predicted place as the target place.
In a specific implementation scenario, a user may be in motion, and a certain time is required for the wearable terminal to acquire advertisement information of a merchant and display the advertisement information, so that if the geographic location where the user is currently located is directly taken as a target location, the user may not be accurate enough, and the user may be far away from the merchant corresponding to the advertisement information when acquiring the advertisement information. Therefore, the gyroscope of the wearable terminal acquires the direction of the current foreground of the user, and the current speed of the user is calculated by combining the positioning system, so that the predicted location where the user will arrive within the preset time can be estimated by combining the current geographic position of the user, and the estimated predicted location is used as the target location. The length of the preset time can be preset by a user, and the length of the preset time can also be the time required by the wearable terminal to obtain the advertising information of the merchant according to the current network condition, and the required time is taken as the preset time.
In other implementation scenarios, the speed change is large because the speed of the user's progress may vary greatly, e.g., the user may change from running to walking, or from riding a shared bicycle to walking, etc. The wearable terminal obtains the user's forward speed by obtaining the user's displacement per unit time and calculating the obtained forward speed, so that a sudden speed change will cause the current forward speed of the user obtained by the wearable terminal to be inconsistent with the actual forward speed. Therefore, the acceleration sensor of the wearable terminal is required to acquire the forward acceleration of the user, and the current forward speed of the user can be acquired more accurately according to the acceleration.
As can be seen from the above description, in this embodiment, a predicted location where a user is about to arrive within a preset time can be predicted according to a geographic location where the user is located currently obtained by positioning and the obtained current forward direction and speed of the user, and the predicted location is taken as a target location, so that a situation that the advertisement information cannot actually meet the user requirement due to a fact that an actual location is far away from the target location when the advertisement information is actually received due to a time delay when the wearable terminal obtains and displays the advertisement information can be avoided.
Referring to fig. 4, fig. 4 is a flowchart illustrating a step of acquiring advertisement information of at least one user and a merchant in the advertisement push method provided by the present application according to a first embodiment. The step of obtaining the advertisement information of the at least one user and the merchant provided by the application comprises the following steps:
s401: and acquiring the purchasing habits of the users, and selecting the advertisement information matched with the purchasing habits from the advertisement information of at least one user and merchant.
In a specific implementation scenario, after the advertisement information of at least one user and one merchant is obtained, the wearable terminal screens the advertisement information, so that the situation that the user is influenced to obtain effective or demand-solving advertisement information from the user due to too much advertisement information provided for the user is avoided.
In this implementation scenario, merchants frequently visited by the user may be acquired according to the global positioning system, and advertisement information of these merchants is selected to prompt the user, or advertisement information of merchants that the user never visited is deleted. In other implementation scenarios, merchants frequently consumed by the user can be obtained according to consumption records of the WeChat or Payment treasurement or the bank card, advertisement information of the merchants is selected to prompt the user, or the merchants never consumed by the user are obtained, and the advertisement information of the merchants is deleted.
In other implementation scenarios, the consumption level of the user can be obtained according to the information of the user's flower bill, credit card bill and the like, or the income level of the user can be obtained according to the user's payroll card bill and the like. For example, if the current comparative data of the user is acquired, the advertisement information of merchants with low consumption per capita or the advertisement information of merchants with high discount degree is recommended.
In other implementation scenarios, the shopping preference of the user can be obtained according to the obtained types of the merchants where the user frequently goes or frequently consumes, and appropriate advertisement information is selected from the advertisement messages of the merchants according to the preferences. For example, the user frequently purchases books, and selects advertisement information of a bookstore or advertisement information about a discount of the books. For another example, if the user frequently purchases cosmetics, advertisement information related to the cosmetics is selected.
S402: and prompting the advertisement information matched with the purchasing habits to the user.
In a specific implementation scenario, the advertisement information selected in step S401 and matching with the purchasing habits of the user is prompted to the user. The specific prompting method is substantially the same as that described in step S103 in the first embodiment of the advertisement push method provided by the present application, and details are not repeated here.
According to the description, the obtained advertisement information of the merchant is screened according to the purchasing habits of the user, the advertisement information matched with the purchasing habits of the user is prompted to the user, the user can be prevented from browsing too many advertisements, the user can quickly obtain the needed advertisement information, the purchasing efficiency of the user is improved, and the time of the user is saved.
Referring to fig. 5, fig. 5 is a flowchart illustrating a step of acquiring advertisement information of at least one user and a merchant in the advertisement push method provided by the present application according to a second embodiment. The step of obtaining the advertisement information of the at least one user and the merchant provided by the application comprises the following steps:
s501: and acquiring the advertisement information of the at least one user and merchant, and judging whether the preferential term contained in the advertisement information comprises the current date. If yes, go to step S502.
In a specific implementation scenario, the advertisement information provided by the merchant includes a preferential term, but since the advertisement is generally published in advance, the current date may not belong to the preferential term, and at this time, the advertisement is prompted to the user and does not help the user to purchase, and the user may not remember the advertisement information when the preferential term is reached. Therefore, in this implementation scenario, after the advertisement information is acquired, it is determined whether the current discount time limit includes the current date, so as to determine whether it is necessary to prompt the user that the user is not currently in the discount time limit.
S502: and prompting that the user is not in the preferential period currently.
In a specific implementation scenario, if it is determined that the current date is not within the preferential period, in order to prevent unnecessary waste caused by consumption of the user on the current date, the user is prompted that the current date is not within the preferential period.
In other implementation scenarios, the forward direction of the user may be detected, whether the user will go to the merchant is predicted, and if the user goes to the merchant, the user is prompted that the user is not currently in the discount term of the merchant. Or the geographical position of the user can be positioned, and if the user is located in the position range of the merchant, the user is prompted that the user is not currently located in the preferential term of the merchant.
In other implementation scenarios, further, other advertisement information similar to the merchant and within the preferential term may be recommended for the user to browse. Or recording the preferential period of the merchant, and reminding the user when the preferential period is reached.
As can be seen from the above description, in the embodiment, the user is informed that the current date is not in the preferential period of the advertisement information by sending a prompt to the user when the current date is not in the preferential period, so as to help the user to save expenses.
Referring to fig. 6, fig. 6 is a schematic flowchart illustrating a step of acquiring advertisement information of at least one user and a merchant in the advertisement push method provided by the present application. The step of obtaining the advertisement information of the at least one user and the merchant provided by the application comprises the following steps:
s601: and acquiring the physiological characteristics of the user when the user is located at the geographic position of the at least one merchant.
In a specific implementation scenario, a physiological characteristic sensor is installed in the wearable terminal, and may acquire a physiological characteristic of the user, such as a heartbeat, a pulse, a blood pressure, a body temperature, and the like. By detecting these physiological characteristics, the current state of the user can be obtained. When the user has a strong desire to purchase, the parameters of the physiological characteristic change. Therefore, whether the user has the purchasing desire or not can be obtained by monitoring the physiological characteristics of the user.
In the implementation scenario, the current geographic position of the user is obtained first, the geographic position is compared with the geographic position of a pre-obtained merchant, and when the geographic position of the user at the merchant is detected, the physiological characteristics of the user are detected to judge whether the user is in a set state currently.
S602: and if the physiological characteristics are detected to be in a set state, prompting the advertisement information of the at least one user and the merchant to the user.
In a specific implementation scenario, a threshold of the physiological characteristic may be preset, and when it is detected that the physiological characteristic parameter of the user exceeds the preset threshold, it may be determined that the physiological characteristic of the user is in a set state. The threshold value may be set manually by the user, or the wearable terminal acquires the physiological characteristic parameter of the user before consumption, and the acquired physiological characteristic parameter value is used as the threshold value.
In other implementation scenarios, the wearable terminal can also acquire the parameters of the physiological characteristics of the daily life of the user, a normal threshold range is intelligently set according to the acquired physiological characteristic parameters, when the physiological characteristic parameters are in the normal threshold range, the desire of the user for purchasing the current merchant is represented, when the physiological characteristic parameters of the user are detected to exceed the normal threshold range, the physiological characteristics of the user are represented in a set state, the user has the desire to purchase, at the moment, the advertisement information of at least one merchant of the user is prompted to the user, the current requirement of the user can be effectively met, and the purchase desire of the user is met.
In other implementation scenarios, a parameter change value of the physiological characteristic of the user may also be detected, that is, when the user has a desire to purchase, the parameter of the physiological characteristic may significantly change, and when the change value exceeds a preset change threshold, it may be determined that the physiological parameter of the user is in a set state. The change threshold value can be preset by a user or can be intelligently set by the wearable terminal according to parameter change values of physiological characteristics of the user at the time of purchase and at the time of daily life.
In other implementation scenarios, it may also be detected that the physiological characteristic of the user is in a set state, then the current geographic location of the user is obtained, it is determined to which user merchant the current geographic location of the user belongs to, or is closer to which user merchant, and then the advertisement information of the merchant is prompted to the user.
As can be seen from the above description, in this embodiment, by obtaining the physiological characteristics of the user located in at least one merchant of the user, the advertisement information of the merchant is prompted to the user when the physiological characteristics of the user are in a set state, so that the advertisement information can be provided to the user when the user has a purchase desire, accurate provision of the advertisement information can be realized, and the purchase efficiency of the user can be effectively improved.
Referring to fig. 7, fig. 7 is a flowchart illustrating a method for advertisement push according to a second embodiment of the present application. A second embodiment of advertisement push provided by the present application includes:
s701: the wearable terminal acquires a target location where the user is located.
S702: and searching at least one merchant in a range taking the target location as a center and a preset distance as a radius.
S703: and acquiring the advertisement information of at least one user and merchant, and prompting the advertisement information to the user.
In this implementation scenario, steps S701 to S703 are substantially the same as steps S101 to S103 in the first embodiment of the advertisement push method provided in this application, and are not described herein again.
S704: and when the user clicks the advertisement information, acquiring the address of a merchant corresponding to the advertisement information, and performing walking navigation according to the address of the merchant and the place.
In a specific implementation scenario, when browsing the advertisement information prompted in step S703, the user is interested in a certain advertisement information, and the user can click on the advertisement information. And the wearable terminal detects that the user clicks the advertisement information, acquires the address of the merchant corresponding to the advertisement information, acquires the current geographic position of the user by positioning, takes the address of the merchant corresponding to the advertisement information as a destination, and takes the current geographic position of the user as a place of departure to perform walking navigation. This may facilitate the user in quickly reaching the merchant that wants to purchase the item.
In other implementation scenarios, a previous consumption record of the user or a previous location information of the user may be obtained, and if it is found that the user frequently goes to the merchant to consume or the location information includes an address of the merchant for many times, it indicates that the user frequently goes to the merchant, and it is not necessary to start navigation, so as to save resources such as electric quantity and network of the wearable terminal. And if the user rarely or not consumes the business according to the previous consumption record of the user or the previous positioning information of the user, starting walking navigation so as to facilitate the user to quickly and accurately arrive at the business.
In other implementation scenarios, the wearable terminal may determine whether the user is interested in the currently read advertisement information or has a desire to consume the advertisement information by detecting the physiological characteristics of the user when the user browses the advertisement information prompted in step S703. When the physiological characteristic parameters of the user are detected to meet the preset shopping threshold or the change value meets the preset change threshold, the address corresponding to the advertisement information browsed by the user can be automatically acquired, and walking navigation is further performed.
As can be seen from the above description, in this embodiment, after it is detected that the user clicks the advertisement information, the address of the merchant corresponding to the advertisement information is obtained, and walking navigation is performed according to the address of the merchant and the location of the current user, so that the user can be helped to quickly and accurately reach the merchant that wants to shop, the purchasing efficiency of the user is effectively improved, and the time of the user is saved.
Referring to fig. 8, fig. 8 is a schematic structural diagram of an embodiment of a wearable terminal provided in the present application. The wearable terminal 10 includes: processor 11, memory 12, communication circuitry 13, human interaction circuitry 14 and positioning circuitry 15. The positioning circuit 15 is used for acquiring a target place where the user is located, and the human-computer interaction circuit 14 is used for prompting the user with advertisement information. The communication circuit 13 is configured to obtain advertisement information of at least one merchant, the memory 12 is configured to store program instructions, and the processor 11 is configured to execute the program instructions in the memory 12 to implement the method according to any one of the above embodiments. In one implementation scenario, the memory 12 includes a non-volatile storage portion for storing the program instructions. The processor 11 controls the memory 12 and the communication circuit 13 to implement the method of any of the above embodiments.
The processor 11 may also be referred to as a CPU (Central Processing Unit). The processor 11 may be an integrated circuit chip having signal processing capabilities. The processor 11 may also be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. In addition, the processor 11 may be commonly implemented by a plurality of circuit-forming chips.
In this embodiment, the positioning circuit 15 of the wearable terminal 10 obtains a target location where the user is located, and the processor 11 obtains, through the communication circuit 13, at least one merchant in a range that takes the target location as a center and takes a preset distance as a radius; the communication circuit 13 acquires the advertisement information of at least one user and business, and prompts the advertisement information to the user through the man-machine interaction circuit 14.
As can be seen from the above description, in the embodiment, the wearable terminal obtains the target location where the user is located, thereby obtaining the advertisement information of at least one merchant in a range that takes the target location as a center and takes the preset distance as a radius, and prompting the advertisement information to the user. The user can conveniently select a more appropriate merchant for shopping, the time of the user can be saved, and the shopping efficiency of the user is improved.
Referring to fig. 9, fig. 9 is a schematic structural diagram of an embodiment of a device with a storage function provided in the present application. The device 20 with storage function stores at least one program instruction 21, and the program instruction 21 is used for executing the method for pushing advertisement as shown in fig. 1-7. In one embodiment, the apparatus 20 with storage function may be a storage chip in a terminal, a hard disk, or a removable hard disk or other readable and writable storage tool such as a flash disk, an optical disk, or the like, and may also be a server or the like.
As can be seen from the above description, the program instruction stored in the device with a storage function in this embodiment may be used to provide the obtained advertisement information to the user in the range that takes the obtained target location where the user is located as the center and takes the preset distance as the radius, so as to save the time of the user and improve the shopping efficiency of the user.
Different from the prior art, the method and the device for prompting the advertisement information of the at least one user and the merchant acquire the advertisement information of the at least one user and the merchant in the range with the target location as the center and the preset distance as the radius by acquiring the target location where the user is located, and prompt the user of the advertisement information. The user can conveniently select a more appropriate merchant for shopping, the time of the user can be saved, and the shopping efficiency of the user is improved.
The above description is only for the purpose of illustrating embodiments of the present application and is not intended to limit the scope of the present application, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the specification and the drawings of the present application or are directly or indirectly applied to other related technical fields, are also included in the scope of the present application.
Claims (10)
1. A method of advertisement push, comprising:
the wearable terminal acquires a target location where a user is located;
searching out at least one merchant in a range taking the target location as a center and taking a preset distance as a radius;
and acquiring the advertisement information of at least one user and merchant, and prompting the advertisement information to the user.
2. The method of claim 1, wherein the obtaining of the target location of the user comprises:
and acquiring the current geographical position of the user by adopting a global positioning system, and taking the current geographical position as the target place.
3. The method of claim 2, wherein the obtaining of the target location of the user further comprises:
and acquiring the current advancing speed and direction of the user, predicting a predicted place where the user will arrive within preset time according to the current geographic position, the speed and the direction, and taking the predicted place as the target place.
4. The method of claim 1, wherein the searching for at least one merchant within a range centered on the location and having a predetermined distance as a radius comprises:
and searching at least one user merchant which is marked by the user in advance and is in a range taking the target location as a center and a preset distance as a radius.
5. The method of claim 1, wherein said obtaining advertising information for said at least one user merchant, and prompting said user for said advertising information comprises:
and acquiring the purchasing habits of the user, selecting the advertisement information matched with the purchasing habits from the advertisement information of at least one user merchant, and prompting the advertisement information matched with the purchasing habits to the user.
6. The method of claim 1, wherein said obtaining advertising information for said at least one user and merchant, and presenting said advertising information to said user, further comprises:
acquiring advertisement information of at least one user and merchant, and judging whether a preferential term contained in the advertisement information comprises a current date or not;
and if the discount time limit does not comprise the current date, prompting that the user is not in the discount time limit currently.
7. The method of claim 1, wherein said obtaining advertising information for said at least one user and merchant, and presenting said advertising information to said user, further comprises:
acquiring physiological characteristics of a user when the user is located at the position of the at least one merchant;
and if the physiological characteristics are detected to be in a set state, prompting the advertisement information of the at least one user and the merchant to the user.
8. The method of claim 1, further comprising:
and when the user clicks the advertisement information, acquiring the address of a merchant corresponding to the advertisement information, and performing walking navigation according to the address of the merchant and the target location.
9. A wearable terminal, comprising a processor, a memory, a communication circuit, a positioning circuit, and a human-computer interaction circuit, wherein the processor is coupled to the memory, the communication circuit, the positioning circuit, and the human-computer interaction circuit, respectively, and when the processor is in operation, the processor controls itself and the memory, the communication circuit, the positioning circuit, and the human-computer interaction circuit to implement the steps in the method for pushing advertisement according to any one of claims 1 to 8.
10. An apparatus having a storage function, characterized in that program instructions are stored, which can be executed to implement the steps in the advertisement push method according to any one of claims 1-8.
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| CN201910296031.9A CN111815342A (en) | 2019-04-12 | 2019-04-12 | Advertisement pushing method, wearable terminal and device with storage function |
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| CN201910296031.9A CN111815342A (en) | 2019-04-12 | 2019-04-12 | Advertisement pushing method, wearable terminal and device with storage function |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112862517A (en) * | 2021-01-19 | 2021-05-28 | 福建诺诚数字科技有限公司 | Advertisement pushing method and system based on real-time position and habit of client |
| CN112967089A (en) * | 2021-03-06 | 2021-06-15 | 福建诺诚数字科技有限公司 | Client list generation method and system based on real-time client position |
| CN113570415A (en) * | 2021-07-29 | 2021-10-29 | 上海苍苔信息技术有限公司 | Mobile terminal advertisement display method and device |
| CN113591503A (en) * | 2021-07-15 | 2021-11-02 | 上海东普信息科技有限公司 | Information providing method, device and equipment based on QR two-dimensional code and storage medium |
| CN113592560A (en) * | 2021-08-04 | 2021-11-02 | 智道网联科技(北京)有限公司 | Map-based advertisement processing method and device |
-
2019
- 2019-04-12 CN CN201910296031.9A patent/CN111815342A/en not_active Withdrawn
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112862517A (en) * | 2021-01-19 | 2021-05-28 | 福建诺诚数字科技有限公司 | Advertisement pushing method and system based on real-time position and habit of client |
| CN112967089A (en) * | 2021-03-06 | 2021-06-15 | 福建诺诚数字科技有限公司 | Client list generation method and system based on real-time client position |
| CN113591503A (en) * | 2021-07-15 | 2021-11-02 | 上海东普信息科技有限公司 | Information providing method, device and equipment based on QR two-dimensional code and storage medium |
| CN113570415A (en) * | 2021-07-29 | 2021-10-29 | 上海苍苔信息技术有限公司 | Mobile terminal advertisement display method and device |
| CN113592560A (en) * | 2021-08-04 | 2021-11-02 | 智道网联科技(北京)有限公司 | Map-based advertisement processing method and device |
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Application publication date: 20201023 |