CN111784390B - Information delivery processing method and device and processing equipment - Google Patents

Information delivery processing method and device and processing equipment Download PDF

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Publication number
CN111784390B
CN111784390B CN202010598458.7A CN202010598458A CN111784390B CN 111784390 B CN111784390 B CN 111784390B CN 202010598458 A CN202010598458 A CN 202010598458A CN 111784390 B CN111784390 B CN 111784390B
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service
page
information
business
identifier
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CN111784390A (en
Inventor
董淑芳
陈彬
林笑天
李晓虹
李亚平
洪光明
岳珐宇
任航
孙黎明
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Alipay Hangzhou Information Technology Co Ltd
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Alipay Hangzhou Information Technology Co Ltd
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Priority to CN202010598458.7A priority Critical patent/CN111784390B/en
Priority to CN202210695663.4A priority patent/CN115147147A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The specification provides an information delivery processing method, an information delivery processing device and an information delivery processing device, delivery information is transmitted in a multi-level page in the form of an information delivery identifier, when a user clicks and accesses a business object with the information delivery identifier, page skipping is carried out, meanwhile, an identifier parameter of the information delivery identifier is transmitted to a next-level business page, a business object associated with the information delivery identifier is determined in the next-level business page, the information delivery identifier is marked on an icon of the business object associated with the information delivery identifier in the next-level business page, and page-level transmission of the delivery information is achieved.

Description

Information delivery processing method and device and processing equipment
Technical Field
The present specification belongs to the field of computer technologies, and in particular, to an information delivery processing method, an information delivery processing device, and a processing apparatus.
Background
With the development of the internet mobile phone application technology, an application program in the smart phone can support more and more services, and people can inquire information, pay fees, shop, entertain and the like through the smart phone. With the increase of various services, information push of the services is also more and more important, some services may need to forcibly put the put-in information to the home page of the services manually, the labor cost is higher, or the page display effect is affected by the mode of popping up the information push page.
Disclosure of Invention
An embodiment of the present specification aims to provide an information delivery processing method, an information delivery processing device, and an information delivery processing device, which improve accuracy and delivery effect of information delivery.
In one aspect, an embodiment of the present specification provides an information delivery processing method, where the method includes:
receiving an access request for clicking an icon of a first service object in a first service page, wherein the icon of the first service object is provided with an information release identifier which comprises release information content;
jumping to a second service page according to the access request, acquiring an identification parameter of the information release identification, and transmitting the identification parameter to the second service page, wherein the identification parameter comprises release information content and a release identification number; the second service page is a service display page of the first service object;
determining a second service object associated with the information release identifier in the second service page according to the release information content and the release identifier number in the identifier parameter, wherein the second service object is a next-level service object of the first service object;
and marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
In another aspect, the present specification provides an information delivery processing apparatus including:
the system comprises an access receiving module, a processing module and a display module, wherein the access receiving module is used for receiving an access request for clicking an icon of a first business object in a first business page, the icon of the first business object is provided with an information release identifier, and the information release identifier comprises release information content;
an identification parameter transmission module, configured to jump to a second service page according to the access request, obtain an identification parameter of the information delivery identification, and transmit the identification parameter to the second service page, where the identification parameter includes the content of the delivery information and a delivery identification number; the second service page is a service display page of the first service object;
a marked object determining module, configured to determine, in the second service page, a second service object associated with the information delivery identifier according to the delivery information content and the delivery identifier number in the identifier parameter, where the second service object is a next-level service object of the first service object;
and the information delivery module is used for marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
In another aspect, an embodiment of the present specification provides an information delivery processing apparatus, including at least one processor and a memory for storing processor-executable instructions, where the processor executes the instructions to implement the information delivery processing method.
The information delivery processing method, device and processing equipment provided by the specification transfer delivery information in a form of an information delivery identifier in a multi-level page, transfer an identifier parameter of the information delivery identifier to a next-level service page when a user clicks and accesses a service object with the information delivery identifier, determine a service object associated with the information delivery identifier in the next-level service page, and mark the information delivery identifier on an icon of the service object associated with the information delivery identifier in the next-level service page. The method and the device realize page level transmission of the released information, avoid the situation that the user cannot accurately find the corresponding service after the page is displayed in only one page and the page is jumped, and improve the accuracy of information release and the probability of the user seeing the released information. Moreover, the information releasing identification is sequentially and automatically transmitted through the page level, manual forced information releasing exposure is not needed, the labor cost is reduced, meanwhile, the releasing information transmitted through the page is uniform in form, and the user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a schematic flow chart of an embodiment of an information delivery processing method provided in an embodiment of the present specification;
FIG. 2 is a schematic diagram of a page for delivery of information in one embodiment of the present description;
fig. 3 is a schematic block diagram of an embodiment of an information delivery processing apparatus provided in this specification;
fig. 4 is a schematic structural diagram of an information delivery processing apparatus according to an embodiment of the present disclosure;
fig. 5 is a block diagram of a hardware configuration of an information delivery processing server in one embodiment of the present specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.
With the development of computer technology, more and more services are performed through the computer internet, and generally, a client may include multiple services, such as: some mobile applications of the client may include multiple service domains, where a service domain may represent a sub-service of each service department, such as transportation, citizen center, medical health, and the like, and multiple sub-service domains may be included below each service domain. With the increase of the types and the number of the services, in order to enable a user to quickly and accurately find the service corresponding to the service required by the user and enable the service of each service to be used or converted to the greatest extent, the service information needs to be released or pushed.
Fig. 1 is a schematic flow chart of an embodiment of an information delivery processing method provided in an embodiment of the present specification. Although the present specification provides the method steps or apparatus structures as shown in the following examples or figures, more or less steps or modules may be included in the method or apparatus structures based on conventional or non-inventive efforts. In the case of steps or structures which do not logically have the necessary cause and effect relationship, the execution order of the steps or the block structure of the apparatus is not limited to the execution order or the block structure shown in the embodiments or the drawings of the present specification. When the described method or module structure is applied to a device, a server or an end product in practice, the method or module structure according to the embodiment or the figures may be executed sequentially or in parallel (for example, in a parallel processor or multi-thread processing environment, or even in an implementation environment including distributed processing and server clustering).
A specific embodiment is shown in fig. 1, in an embodiment of the information delivery processing method provided in this specification, the method may be applied to a client or a server including multiple service businesses, and specifically may be a computer, a tablet computer, a server, and other terminals, and the method may include the following steps:
102, receiving an access request for clicking an icon of a first service object in a first service page, wherein the icon of the first service object is provided with an information release identifier, and the information release identifier comprises release information content.
In a specific implementation process, a user can open a mobile application or a webpage and the like which need to be used in a client of the user, for example, the mobile application of a mobile phone client is opened, the user can see icons of a plurality of service objects in a home page of the mobile application in the mobile phone client, the user can click the icon of the service object which the user wants to browse or use according to the need of the user, and the mobile phone client can receive an access request for the user to click and access a certain service object. At this time, the home page of the mobile application may represent the first business page in this embodiment, and the business object clicked and accessed by the user may represent the first business object. A business object may be understood as a business that can provide a certain service or several services to a user, and may include service class services such as: travel, citizen center, medical health, and may also include message services such as: news messages, content cards for logistic messages, etc. In this embodiment, an icon of the first service object in this specification is provided with an information delivery identifier, and the information delivery identifier includes delivery information content. The information release mark can be understood as a graphic mark with a certain shape and release information content mark near the business object icon, such as: may be a corner mark. The information delivery identifier may be identified around the icon of the business object as: the information delivery identifier may be in the form of a bubble or configured into other shapes according to actual needs, and the information delivery identifier may be a circle, a square or other figures, which is not specifically limited in the embodiments of the present specification. The information release identification can be used for visually displaying services which can be provided by the business object of the identification.
In addition, the first service page in this embodiment of the present specification merely indicates a page that is clicked and accessed by the current user, and has no specific meaning, and may be a home page of the client mobile application or the website, or may be a page at a next level or a few levels below the home page of the mobile application or the website.
Step 104, jumping to a second service page according to the access request, acquiring an identification parameter of the information release identification, and transmitting the identification parameter to the second service page, wherein the identification parameter comprises release information content and a release identification number; the second service page is a service display page of the first service object.
In a specific implementation process, after receiving that a user clicks and accesses an icon of a first service object in a first service page, the user can jump to a second service page according to an access request, namely jump to a display service page of the first service object. For example: after clicking and accessing the icon of the business object, namely the citizen center, in the first business page, which is the first page of a certain mobile application of the mobile phone client, the mobile application of the mobile phone client can jump to the business display page, namely the second business page, of the business object, namely the citizen center. And when the page is jumped, acquiring the identification parameter of the information delivery identification identified in the icon of the first service object, and transmitting the identification parameter to the jumped second service page. The identification parameters may include the content of the delivery information and the identification number of the delivery, and of course, the identification parameters may also include other contents such as: the information release mark may be a release position, a mark pattern, an expiration date, and the like, and the embodiment of the present specification is not particularly limited. The delivery information content can be understood as information delivered or delivered by the information delivery identifier, that is, the file content in the information delivery identifier, such as: the information putting identification is a bubble, and information needing to be put in can be written in the bubble, such as: and checking social security, checking public accumulation and the like, so that the user can directly see the service content corresponding to the release information which can be borne by the service object marked with the information release identification in the information release identification. The release identification number can be understood as an identity mark of the information release identification in the system, can represent the identity of the information release identification, and is used for distinguishing different information release identification numbers. Different characters or character strings can be configured for the information release identifier according to the creation time, release content and the like of the information release identifier to serve as the release identifier number of the information release identifier.
It should be noted that the second service page only represents a service display page of the first service object accessed by the user, and the second service page is a next-level service page of the first service page and does not refer to a next-level page of the mobile application home page or a next-level page of the website.
And 106, determining a second service object associated with the information release identifier in the second service page according to the release information content and the release identifier number in the identifier parameter, wherein the second service object is a next-level service object of the first service object.
In a specific implementation process, after the identifier parameter of the information delivery identifier is transmitted to the second service page, the transmitted identifier parameter may be analyzed in the second service page, and a second service object associated with the information delivery identifier is determined in the second service page, where the second service object may be a service object in which service content of a service and delivery information content of the information delivery identifier are associated. For example: if the release information content of the information release identifier is 'subscription registration', a service object related to the service of 'registration' can be inquired in the second service page as the second service object. The association relationship between different release information contents and different business objects can be stored in the database in advance, and when a second business object corresponding to the information release identifier needs to be inquired, the business object associated with the release information contents of the information release identifier is searched to serve as the second business object.
The second service object is a next-level service object of the first service object, that is, the second service object is a sub-service object of the first service object, for example: the first business object is a business of "citizen service", and the "citizen service" may include a plurality of specific sub-business objects such as: the services related to the citizen life, such as life payment, social security, public deposit, public security traffic police, medical health, and the like, can be under the business of 'citizen service', so the life payment, the social security, the public deposit, the public security traffic police, the medical health, and the like can be called as the next-level business object of 'citizen service'.
And 108, marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
In a specific implementation process, after the second service object is determined in the second service page, the information delivery identifier may be marked at an icon position of the second service object in the second service page according to the identifier parameter, such as: and marking the information release identifier at the upper right corner of the icon of the second service object according to the release position in the identifier parameter, and displaying a corresponding file in the information release identifier according to the release information content in the identifier parameter. After a user clicks and accesses an icon of a first service object in a first service page, after page skipping is carried out, an information release identifier on the icon of the first service object can be automatically identified and displayed on an icon of a second service object in a second service page, and after page skipping is finished, the user can directly see the information release identifier in the skipped page.
In some embodiments of the present specification, the information delivery identifier identified at the icon position of the second service object is the same as the information delivery identifier identified at the icon position of the first service object in terms of the identifier style, the delivery information content, and the delivery identifier number. That is, when the information release identifier is marked on the icon of the second service object, the identifier style, the release information content, the release identifier number, and the position released on the icon of the information release identifier are all consistent with those of the identifier on the icon of the first service image. The method and the device realize the undifferentiated transmission of the information release, the information display is uniform, the users are insensitive in the transmission process of the released information, and the user experience is improved.
On the basis of the foregoing embodiments, in some embodiments of this specification, after the information delivery identifier is marked at the icon position of the second service object in the second service page, the method may further include:
after receiving an access request for clicking an icon of a second service object in the second service page, setting the second service page as a new first service page, wherein the second service object is set as a new first service object;
jumping to a new second service page according to the access request, and transmitting the identification parameter to the new second service page, wherein the new second service page is a display service page of the new first service object;
and determining a new second service object associated with the information delivery identifier in a new second service page according to the identifier parameter, and marking the information delivery identifier at the position of an icon of the new second service object.
In a specific implementation process, after a user clicks an icon of a first service object in a first service page and jumps to a second service page, the user can see in the second service page that an information delivery identifier marked on the icon of the first service object in the first service page is also marked on the icon of the second service object in the second service page. Then, the user clicks the icon of the second service object in the second service page, and the page is then jumped to the service display page of the second service object, at this time, the second service page may be set as a new first service page, the second service object is set as a new first service object, and the jumped service page is used as a new second service page, and the steps of the above embodiment are repeated. After clicking the icon of the second service object on the second service page, the user jumps to a new second service page, transmits the identification parameter of the information release identification identified on the icon of the second service object to the new second service page, determines a new second service object associated with the information release identification in the new second service page according to the identification parameter, and marks the information release identification on the new second service object. When the user clicks the icon of the new second service object in the new second service page, the steps can be repeated, the information release identification is continuously transmitted, and the like, so that the multi-level page transmission of the information release is realized, the accuracy of the information release is determined, and the probability that the user sees the released information content is improved. Generally, the information delivery is stopped when the information delivery is delivered to a service object which is not associated with the information delivery identifier in the new second service page or a service object which can be marked in the new second service page (for example, no next-level service object is provided in the second service page), or the number of levels of information delivery may be set, and the information delivery is stopped after the information delivery is delivered to a specified page or a specified level, which is not specifically limited in the embodiments of the present specification.
In the information delivery processing method provided in the embodiments of the present specification, delivery information is transmitted in a form of an information delivery identifier in a multi-level page, when a user clicks and accesses a service object with the information delivery identifier, page skip is performed, and an identifier parameter of the information delivery identifier is transmitted to a next-level service page, a service object associated with the information delivery identifier is determined in the next-level service page, and the information delivery identifier is marked on an icon of the service object associated with the information delivery identifier in the next-level service page. The method and the device realize page level transmission of the released information, avoid the situation that the user cannot accurately find the corresponding service after the page is displayed in only one page and the page is jumped, and improve the accuracy of information release and the probability of the user seeing the released information. Moreover, the information releasing identification is sequentially and automatically transmitted through the page level, manual forced information releasing exposure is not needed, the labor cost is reduced, meanwhile, the releasing information transmitted through the page is uniform in form, and the user experience is improved.
On the basis of the foregoing embodiments, in some embodiments of this specification, the determining, in the second service page, the second service object associated with the information delivery identifier according to the delivery information content and the delivery identifier number in the identifier parameter includes:
determining service business and/or content business associated with the information release identification according to the release information content and the release identification number in the identification parameter;
and determining a related service object related to the service business and/or the content business in the second business page according to the service business and/or the content business related to the information delivery identifier, and taking the related service object as the second business object.
In a specific implementation process, after jumping to the second service page, the identifier parameter of the information delivery identifier identified on the icon of the first service object is delivered to the second service page. The service and/or content service associated with the information delivery identifier can be searched and searched according to the delivery information content and the delivery identifier number in the identifier parameter, such as: the association relationship between the delivery identification numbers of different information delivery identifications and different service services and content services can be pre-stored, or the parameter information (such as service abstract and service category of the information delivery identification) associated with the information delivery identifications corresponding to the different delivery identification numbers can be pre-stored. And then, according to the stored content and the released information content of the information releasing identification, determining to inquire the service business and the content business which are related to the information releasing identification. Or determining the service traffic and the content traffic associated with the information delivery identifier by means of natural language parsing, and the like, where the specific manner is not specifically limited in the embodiments of this specification. A service may be understood as a service capable of providing one or more specific services, such as: social security, public deposit, medical health and the like, and the user can perform services such as social security inquiry, public deposit inquiry, registration and the like on the social security, the public deposit and the medical health, which can be called service business. The content service is understood as a service which only provides information for users and cannot provide specific service handling, and can be considered as a carrier of services, such as: cards that provide only certain information such as: notification information, news information, policy information, and the like. And after determining the service business and/or the content business associated with the information delivery identifier, inquiring an associated business object associated with the service business and/or the content business in a second business page as a second business object.
For example: when a user clicks the icon of the business object with the information release identifier in the home page of the mobile application, the page jumps to a display business page of the business object, namely a second business page, and the identifier parameter of the information release identifier is transmitted to the second business page. The transmitted identification parameters can be analyzed in the second service page, and the service and/or content service associated with the information delivery identification can be determined. For example: if the identification parameter is a release identification number: 001, delivering information content: checking social security, wherein service business or content business or parameter information related to the release identification number 001 is stored in advance as follows: social security and social security query are carried out, and the contents of released information are combined: and checking social security, and determining that the service business and the content business associated with the information release identifier comprise: social security query and social security. Searching business objects related to social security inquiry and social security in a second business page, such as: if a business object exists in the second business page as social security, the business object 'social security' can be used as the second business object, and the information release identifier of 'checking social security' is marked on the icon of the business object.
Of course, for some scenes of service content which can be clearly characterized by the released information content, the service business and/or the content business which can be associated can be directly determined according to the released information content, and then the corresponding second business object is determined in the second business page. Some of the delivered information content may not characterize the service content, such as: the content of the delivery information of the activity class such as "energy receiving" or "water receiving drop" cannot represent the specific service content. At this time, it may be necessary to query the service and the content service associated with the information delivery identifier through the delivery identifier by pre-storing the association relationship between the delivery identifier and the service and the content service, or parameter information corresponding to the delivery identifier.
According to the embodiment of the specification, the identification parameters are analyzed according to the identification parameters transmitted by the upper-level business page, the service business and the content business which are associated with the information release identification of the identification parameters are determined, then the second business object which is associated with the information release identification is positioned in the second business page according to the determined service business and the content business, the page level accurate transmission of the information release is carried out, and the accuracy and the success rate of the information release are improved.
On the basis of the foregoing embodiments, in some embodiments of this specification, the determining, in the second business page, an associated business object associated with the service business and/or the content business, and taking the associated business object as the second business object includes:
if there are multiple associated service objects associated with the service and/or the content service, selecting the associated service object with the highest priority as the second service object according to the priority of the associated service object configured in advance.
In a specific implementation process, the priority of each business object may be configured in advance according to the importance degree of the business object or based on historical access data of a user, and the like. If a plurality of associated business objects, namely more than 1 associated business object is determined in the second business page when the associated business objects associated with the information delivery identifier in the second business page are determined based on the determined service business and content business, the associated business object with the highest priority can be selected as the second business object according to the pre-configured priority of the associated business object, and the information delivery identifier is marked on the icon of the associated business object with the highest priority. For example: if the determined associated business objects comprise the service business 1 and the content business 2, the service business 1 with high priority can be selected as the second business object according to the pre-configured priority.
In addition, regarding the priority of the business object, the priority of different business objects can be configured for different users according to access history data or personal information of different users, and when a second business object is selected, the priority of the associated business object of different users is different, and the determined second business object is also different.
When a plurality of service objects are associated with the information delivery identifier in the second service page, the embodiment of the present specification may select the service object with the highest priority to perform the transmission marking of the information delivery identifier based on the priorities of the service objects, so as to ensure that 1 or less information delivery identifiers are displayed in one service page as much as possible, thereby avoiding that the user is troubled by too many information delivery identifiers, and the page display effect and the information delivery effect are affected.
On the basis of the foregoing embodiment, in some embodiments of the present specification, before the receiving an access request for clicking an icon of a first business object in a first business page, the method further includes:
determining a target service with the user use frequency greater than a preset threshold value according to the access historical data of the user;
determining a third service object associated with the target service and the release information content of the information release identifier according to the target service; the third business object is the same as the first business object or the third business object is a superior business object of the first business object;
and marking the information release identifier with the release information content at the icon position of the third service object, and configuring a release identifier number for the release information identifier.
In a specific implementation process, the configuration of the information delivery identifier may be performed in advance, for example: the target service with the user use frequency greater than the preset threshold value may be determined according to the access history data of the user, that is, the target service with the user use frequency higher than the preset threshold value is determined, and the specific value of the preset threshold value is not specifically limited in this specification. And then determining a third service object associated with the target service according to the determined target service, wherein the third service object may be the first service object, or may be a higher-level service object (not limited to the upper level or the upper levels) of the first service object, that is, the third service object is a service object of the highest level marked by the information delivery identifier, the information delivery identifier may be sequentially transmitted to the service object associated with the information delivery identifier at the lower level of the third service object from the third service object, and the first service object represents the service object in the upstream page in each transmission of the information delivery identifier. For example: when the third service object is a service object of a home page such as a mobile application or a website, and when the user clicks and accesses the third service object on the home page of the mobile application or the website, the third service object is the first service object in the above embodiment. When the user enters the next level page of the mobile application or the website home page, the first business object is the business object associated with the information release identification in the next level page, and the third business object is still the business object of the mobile application or the website home page, namely the superior business object of the first business object. After the third service object is determined, the service identifier of the third service object may be configured in the information delivery identifier, and when the information delivery identifier is delivered, the information delivery identifier may be marked at the icon position of the third service object according to the configured service identifier of the third service object.
When the third service object is determined, the delivery information content of the information delivery identifier can be determined based on the service content of the target service, that is, the delivery information content is a simple and concise case representing the service content of the target service, and can be specifically defined according to an actual scene, for example: if the user frequently performs social security query, the target service may be social security query, and the delivered information content may be social security query. After the information content of the third service object and the information delivery identifier is determined, the information delivery identifier with the information content can be marked at the icon position of the third service object, and a delivery identifier number can be configured for the information delivery identifier for subsequent query. Parameter information corresponding to the release identification number can be configured, and the parameter information can be service content of the information release identification, sub-service business or content business associated with the information release identification, and the like.
In addition, in some embodiments of the present specification, when determining, according to the target service, a third service object associated with the target service and delivery information content of an information delivery identifier, the method further includes:
configuring the releasing position of the information releasing identification;
the marking the information release identifier with the release information content at the icon position of the third business object comprises:
marking an information release identification with the release information content at the appointed position of the icon of the third business object according to the release position;
the marking the information delivery identifier at the icon position of the second business object in the second business page includes:
and marking the information launching identification at the appointed position of the icon of the second service object in the second service page according to the launching position.
In a specific implementation process, when the information delivery identifier is configured, a delivery position of the information delivery identifier may also be configured, for example: and the putting position is the upper right corner of the business object icon. When the information release mark is marked, the information release mark may be configured at a designated position of the icon of the second service object or the third service object according to the release position configured by the information release mark. The information releasing mode is unified, and the information releasing page display effect is improved.
The embodiment of the specification can determine the business objects needing information delivery for different users according to the access history information of the different users, and configure information delivery identifiers for the different users according to habits of the different users, so that the accuracy and the delivery effect of information delivery are improved.
Of course, according to actual service promotion needs, a service object that needs to be subjected to key service promotion may also be used as a target service, a corresponding third service object is determined based on the target service, and marking of an information delivery identifier is performed, so that information delivery is performed on the service object subjected to key service promotion.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the determining, according to the target service, a third service object associated with the target service includes:
and determining a service object associated with the target service as the third service object in the client application home page of the user according to the association relation between the services and the target service.
In a specific implementation process, when a target service of a user is determined based on access history data of the user, and a third service object associated with the target service is determined according to the target service, an association relationship between services may be as follows: and the superior service of the target service is sequentially determined according to the superior-subordinate relation, and the service object which is determined in the application home page of the client and is associated with the target service is preferentially taken as a third service object. The client application home page may be understood as a mobile application home page in the client or a home page of a certain website in the client. For example: if the target service is social security query, the last-level service of the social security query can be acquired as social security according to the association relationship between the services, the last-level service of the social security query is a citizen center, and the citizen center is in a home page of application of the client, so that the citizen center can be used as a third service object. Or determining all services directly or indirectly associated with the target service according to the association relationship among the services, and searching the service displayed in the home page of the client application from all the determined services as a third service object. Or, the association relationship between the services may be represented by a tree structure, and a trunk service of the target service, that is, the highest-level service of the target service, may be obtained according to the association relationship between the services, where the highest-level service is usually displayed in a home page of the application of the client, and if it is determined that the highest-level service is displayed in the home page of the application of the client, the highest-level service is used as a third service object.
According to the incidence relation among all the services, a third service object needing to be marked with the information release identification is determined in the client application home page, the information release identification is ensured to be displayed in the client application home page, so that the exposure rate and the service conversion rate of the information release are improved, a user can see which type of service the user needs from the home page, and the user can accurately and quickly find the service needed by the user.
Of course, if there is no service object associated with the target service in the client application home page, the service object associated with the target service may also be determined from a lower page of the client application home page.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the determining, according to the target service, a third service object associated with the target service includes:
determining a home page business object associated with the target business in a home page of a client application of the user according to the incidence relation between businesses and the target business;
and judging whether the number of the information release marks displayed in the application home page of the client of the user is greater than or equal to a preset number, if so, determining a service object associated with the target service as the third service object in the subordinate service objects of the home service object.
In a specific implementation process, after a service object associated with a target service, that is, a home page service object, is determined in a home page of a client application based on an association relationship between services, it may be first obtained whether the number of information delivery identifiers displayed in the home page of the client application is greater than or equal to a preset number (specific values are not specifically limited in this specification), and if so, it may be considered that the information delivery identifiers displayed in the home page of the client application are sufficient, and the next-level service object of the home page service object may be as follows: and determining a service object associated with the target service as a third service object from the next-level service object or the next-two-level service object of the home page service object.
For example: and if the target service is 'social security query', determining that a home page service object associated with the target service in the home page of the application of the client side is 'citizen center' based on the association relation between the services. However, at this time, the first page of the client application of the user already displays 1 information delivery identifier, and the number is equal to 1, so that a service object associated with the target service object can be selected from the lower-level service objects of the "citizen center" as the third service object, for example: a business object such as social security associated with the target business object can be selected from a business display page of the business of 'citizen center' as a third business object. If the number of the information releasing identifications of the service display page of the 'citizen center' is larger than or equal to the preset number, repeating the steps, and continuously selecting one service object associated with the target service object from the next-level service objects until the number of the information releasing identifications in the page meets the requirement or reaches the lowest level of the target service.
In the embodiment of the specification, when it is determined that the number of information delivery identifiers displayed in the home page of the client application is greater than or equal to the preset number, the service objects associated with the target service are sequentially selected from the service objects in the next-level service page, and by limiting the number of information delivery identifiers displayed in the home page of the client application, the page display effect of information delivery is ensured, and the user experience is improved.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the determining, according to the target service, a third service object associated with the target service includes:
and determining a third service object of the target service according to the incidence relation between services and the target service, wherein the level number of the difference between the third service object and the target service is not greater than the upper limit value of the preset identification transmission times.
In a specific implementation process, when a third service object associated with the target service is determined according to the association relationship between services according to a preset identifier transfer frequency upper limit value, the number of the hierarchy difference between the third service object and the target service object is not greater than the preset identifier transfer frequency upper limit value. For example: the upper limit value of the identifier transfer times is preset to be 3, when a plurality of service objects related to the target service are determined according to the incidence relation among the services, the service object with the highest hierarchy can be generally selected as the third service object of the target service, but the difference of the number of hierarchies between the third service object and the target service cannot exceed 3. Such as: if 2 service objects related to the target service are determined according to the association relationship among the services, and the difference between the number of the hierarchies between the service object with the highest hierarchy and the target service is 3, the service object with the highest hierarchy can be directly used as a third service object of the target service. If the level difference between the service object with the highest level and the target service is 4, the service object with the highest level cannot be used as the third service object, and other service objects with lower levels and associated relationships with the target service need to be selected as the third service object.
In the embodiment of the description, when the information delivery corner mark is delivered and configured, the upper limit value of the delivery skip times of the information delivery mark is indirectly controlled by limiting that the level difference between the target service and the task object at the source of the information delivery mark, namely the third service object, does not exceed the upper limit value of the delivery skip times of the mark, so that the information delivery mark is ensured not to skip too many times during skip delivery, and user experience is influenced.
In some embodiments of the present specification, after determining, according to the target service, a third service object associated with the target service, the method includes:
and if the determined number of the target services is larger than 1 and a third service object of the plurality of target services is determined in the same page of the client application of the user, configuring different delivery time for information delivery identifiers corresponding to the third service object of the plurality of target services in the same page of the client application.
In a specific implementation process, if a plurality of target services are determined based on the access history data of the user, that is, the access frequency of the user to the plurality of services is relatively high, when a third service object of each target service is determined, if a plurality of the determined third service objects of the target service are located in the same page of the client application of the user, different delivery times may be configured for information delivery identifiers corresponding to the third service objects on the same page. The client application may comprise a mobile application in the client or a web site in a browser in the client. For example: if 2 target services are determined based on the access history data of the user, and the third service objects corresponding to the 2 target services are all located on the home page of a certain mobile application at the client, the launch times of the information launch identifiers to be marked on the icons of the third service objects of the 2 target services can be configured respectively, and the launch times of the 2 information launch identifiers are different, and can be launch at intervals in turn, or launch in the morning and in the afternoon, or configure the launch time according to the importance or the attribute of the service. Such as: the method comprises the steps of configuring the launching time of an information launching identifier to be marked on an icon of a third service object of one target service to be 9-12 am, configuring the launching time of the information launching identifier to be marked on an icon of a third service object of another target service to be 12-6 pm, or configuring the launching time of the information launching identifier to be marked on icons of the third service objects of 2 target services to be 1 hour in turn, wherein the specific launching time can be configured according to actual needs.
Of course, when the third service object of the determined target service object has a plurality of same pages located in the client application of the user, a target service with the highest priority can be selected for displaying and marking the information delivery identifier according to the priority of the target service. And only one information release identifier is ensured to be displayed on one page at the same time, so that the page display effect of information release is ensured.
In addition, when the determined third service object of the target service object has a plurality of positions on the same page of the client application of the user, the third service object of one of the target services can be retained, the third service objects of other target services can be re-determined, and the third service objects of all the target services are ensured to be positioned on different pages of the client application. Such as: if 2 target services are determined based on the access history data of the user, and the third service objects corresponding to the 2 target services are all located on the home page of a certain mobile application at the client, the third service object of one of the target services may be re-determined, for example: and determining a business object associated with the target business object in the next-level page of the first page as a third business object.
In this embodiment of the present description, when multiple information delivery identifiers may appear on the same page of the client application, it may be ensured that only one information delivery identifier is displayed on one page at the same time in a manner of configuring delivery time or adjusting a third service object, so as to ensure a page display effect of information delivery.
Fig. 2 is a schematic page diagram of delivery of information delivery in an embodiment of this specification, and as shown in fig. 2, a specific process of delivery of information delivery in the embodiment of this specification is described below with reference to fig. 2, and a delivery process of an information delivery identifier in this application is described from three perspectives:
1. background configuration
When the information delivery identifier configuration, such as the corner mark configuration, is performed by a service person (which may generally be the operation of a service domain), the service person may select a service domain to be accepted, i.e., a service object, and a service identifier or a content service identifier to be accepted, and fill in a material file, i.e., deliver the information content. After the information releasing identifier is configured, the information releasing identifier can be marked on the icon of the corresponding business object according to the configuration content of the information releasing identifier. Such as: and based on the configured service identifier, marking the information delivery identifier on the icon of the service object represented by the service identifier.
2. User link
If the user uses the home page in the mobile phone and is hit by the corner mark of a certain service domain, the corner mark file, namely the file of the information release identification, such as 'social security' search can be seen on the service domain icon of the home page. As shown in fig. 2, a user opens a home page of a mobile application at a mobile phone client, a plurality of service icons, that is, icons of a plurality of service objects, may be displayed in the home page, and as shown in fig. 2, an information release identifier of "social security check" is provided on the rightmost service icon 4. If the user clicks the service domain icon, the user can still continuously see the service domain after entering the home page of the service domain, and if the user clicks the service domain icon, the user can take the connection with the corner mark, such as the service category. Specifically, as shown in fig. 2, when the user clicks the service icon 4 with the information release identifier of "checking social security", the page jumps to the display page of the service icon 4, that is, the service domain home page of the service icon 4, and the identifier parameters of the information release identifier of the service icon 4 are as follows: releasing information content: the "social security check" and the release identification number are passed to the business domain home page of the business icon 4. According to the identification parameters, a business object associated with the information release identification of 'social security search' is determined in the business domain home page of the business icon 4, and the information release identification of 'social security search' is marked on the icon of the business object. As shown in fig. 2, it is determined that the service category 1 is associated with the information release identifier "find social security" in the business domain home page of the service icon 4, that is, the information release identifier "find social security" may be marked on the icon of the service category 1. If the user continues to click, the corner mark can still be seen on the next level page and is printed on the accepted service or content. The user can enjoy the service provided by the corner mark document by clicking the service or the content. As shown in fig. 2, after the user clicks the icon of the service category 1 in the service domain home page of the service icon 4, the user jumps to the service domain secondary page (service/content bearing page) which is the service domain display page corresponding to the service category 1, repeats the above steps, transmits the identifier parameter of the information release identifier of "social security search" to the service domain secondary page, determines a service object associated with the information release identifier of "social security search" in the service domain secondary page, and marks the information release identifier of "social security search" on the icon of the service object. As shown in fig. 2, if it is determined that the information release identifier of "checking social security" is associated with the service object of "social security query" in the page in the second level page of the service domain, the information release identifier of "checking social security" may be marked on the icon of the service object of "social security query".
3. System multi-stage linkage scheme
1) When a user clicks and accesses a service domain page with an information release identifier, the home page transfers the information release identifier in the service domain page, such as a corner mark, to a connected service domain in a parameter form (a file (i.e. release information content) + release identifier number).
2) And the accepted service domain system analyzes the service or content in the service domain associated with the information release identification through digesting the text case in the parameter and the release identification number.
3) The service domain system retrieves which module of the hosted service or content within the service domain page has been exposed and identifies the location of the service or content on this module in the same corner mark format.
4) When a user clicks a service with an information delivery identifier in a service domain or content jumps to a lower page, the corner mark material is transferred in a parameter form, and the like, so that multi-level linkage is supported. Generally, for service conversion and user experience, it can be ensured that the user's jump does not exceed level 3, and finally, several levels of conversion can be specifically formulated according to the specific conditions of the service domain.
It can be seen that the information delivery identifiers such as the corner marks in the embodiments of the present specification are transmitted in pages of different levels upstream and downstream, and the upstream and downstream are based on the same delivery system, and transmit the information delivery identifiers seen by the upstream user to the downstream in the form of parameters, including the material copy and the delivery identifier number. And after receiving the upstream transmission parameters, the downstream searches in the launching system through the material file and the launching identification in the parameters, and after searching, obtains the service or content associated with the launching information identification. And after the downstream acquires the associated service or content, analyzing the position of a service object of the exposure service or content in the page, and after finding the service object, printing an information release identifier such as a corner mark with the same style and file as the upstream on an icon of the service object.
In the embodiment of the specification, the role of transmitting parameters layer by layer between system pages can be realized by transmitting the role material to the accepted business domain in the form of parameters from the home page, analyzing the service or content pointed by the role material by the business domain system, and enabling the service or content to reach the icon of the business object exposed by the service or content in the same role form. Therefore, the display form of the corner mark is uniform and clear, the user experience is good, and the service conversion is improved.
In the present specification, each embodiment of the method is described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. The relevant points can be obtained by referring to the partial description of the method embodiment.
Based on the information delivery processing method, one or more embodiments of the present specification further provide a system for information delivery processing. The system may include systems (including distributed systems), software (applications), modules, components, servers, clients, etc. that use the methods described in embodiments of the present specification in conjunction with any necessary hardware-implemented devices. Based on the same innovative conception, embodiments of the present specification provide an apparatus as described in the following embodiments. Since the implementation scheme of the apparatus for solving the problem is similar to that of the method, the specific apparatus implementation in the embodiment of the present specification may refer to the implementation of the foregoing method, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Specifically, fig. 3 is a schematic block structure diagram of an embodiment of an information delivery processing apparatus provided in this specification, where the apparatus may be immediately used as a device management platform in the above embodiment, as shown in fig. 3, the information delivery processing apparatus provided in this specification may include:
an access receiving module 31, configured to receive an access request for clicking an icon of a first service object in a first service page, where the icon of the first service object has an information delivery identifier, and the information delivery identifier includes delivery information content;
an identification parameter transmission module 32, configured to jump to a second service page according to the access request, obtain an identification parameter of the information delivery identification number, and transmit the identification parameter to the second service page, where the identification parameter includes the delivery information content and the delivery identification number; the second service page is a service display page of the first service object;
a marked object determining module 33, configured to determine, according to the release information content and the release identification number in the identification parameter, a second service object associated with the information release identification in the second service page, where the second service object is a next-level service object of the first service object;
and the information delivery module 34 is configured to mark the information delivery identifier at the icon position of the second service object in the second service page according to the identifier parameter.
The information delivery processing apparatus provided in this specification performs delivery information transfer in a form of an information delivery identifier in a multi-level page, performs page jump when receiving a service object with an information delivery identifier clicked and accessed by a user, transfers an identifier parameter of the information delivery identifier to a next-level service page, determines a service object associated with the information delivery identifier in the next-level service page, and marks the information delivery identifier on an icon of the service object associated with the information delivery identifier in the next-level service page. The method and the device realize page level transmission of the released information, avoid the situation that the user cannot accurately find the corresponding service after the page is displayed in only one page and the page is jumped, and improve the accuracy of information release and the probability of the user seeing the released information. Moreover, the information releasing identification is automatically transmitted at the page level, manual forced information releasing exposure is not needed, the labor cost is reduced, the releasing information transmitted at the page is uniform in form, and the user experience is improved.
In some embodiments of the present description, the tagged object determining module is specifically configured to:
determining service business and/or content business associated with the information release identification according to the release information content and the release identification number in the identification parameter;
and determining a related service object related to the service business and/or the content business in the second business page according to the service business and/or the content business related to the information delivery identifier, and taking the related service object as the second business object.
The information delivery processing apparatus provided in this specification, according to the identifier parameter transmitted from the previous service page, first parse the identifier parameter to determine the service and the content service associated with the information delivery identifier of the identifier parameter, and then locate, in the second service page, the second service object associated with the information delivery identifier according to the determined service and content service, so as to perform page-level accurate transmission of information delivery, thereby improving accuracy and success rate of information delivery.
In some embodiments of the present description, the tagged object determination module is specifically configured to
And if a plurality of associated service objects associated with the service and/or the content service are determined by the mark object determination module, selecting the associated service object with the highest priority as the second service object according to the priority of the associated service object configured in advance.
In the information delivery processing apparatus provided in this specification, when a plurality of service objects are associated with the information delivery identifier in the second service page, the service object with the highest priority may be selected to perform the transmission mark of the information delivery identifier based on the priority of the service object, so as to ensure that 1 or less information delivery identifiers are displayed in one service page as much as possible, thereby avoiding that the user is troubled by too many information delivery identifiers, and the page display effect and the information delivery effect are affected.
Fig. 4 is a schematic structural diagram of an information delivery processing apparatus in one embodiment of the present specification, and as shown in fig. 4, in some embodiments of the present specification, the apparatus further includes an identifier configuration module 41, configured to:
before receiving an access request for clicking an icon of a first service object in a first service page, determining a target service with the use frequency of a user being greater than a preset threshold value according to access history data of the user;
determining a third service object associated with the target service and the release information content of the information release identifier according to the target service; the third business object is the same as the first business object or the third business object is a superior business object of the first business object;
and marking the information release identifier with the release information content at the icon position of the third service object, and configuring a release identifier number for the release information identifier.
The information delivery processing device provided in the embodiment of the present specification can determine, for different users, a business object that needs to be subjected to information delivery according to access history information of the different users, and configure information delivery identifiers for the different users in a targeted manner according to habits of the different users, so that accuracy and delivery effect of information delivery are improved.
In some embodiments of this specification, the identifier configuration module is specifically configured to:
and determining a service object associated with the target service as the third service object in the client application home page of the user according to the association relationship between the services and the target service.
The information delivery processing apparatus provided in this specification embodiment determines, according to an association relationship between services, a third service object that needs to be marked with an information delivery identifier in a client application home page, and ensures that the information delivery identifier can be displayed in the client application home page, so as to improve an exposure rate and a service conversion rate of information delivery, and ensure that a user can see which type of service the user needs from the home page, so that the user can accurately and quickly find the service the user needs.
In some embodiments of this specification, the identifier configuration module is specifically configured to:
determining a home page business object associated with the target business in a home page of a client application of the user according to the incidence relation between businesses and the target business;
and judging whether the number of the information release marks displayed in the application home page of the client of the user is greater than or equal to a preset number, if so, determining a service object associated with the target service as the third service object in the subordinate service objects of the home service object.
In the information delivery processing apparatus provided in the embodiment of the present specification, when it is determined that the number of information delivery identifiers displayed in the home page of the client application is greater than or equal to the preset number, service objects associated with a target service are sequentially selected from service objects in a next-level service page, and by limiting the number of information delivery identifiers displayed in the home page of the client application, a page display effect of information delivery is ensured, and user experience is improved.
In some embodiments of the present specification, the identifier configuration module is specifically configured to:
and determining a third service object of the target service according to the incidence relation between services and the target service, wherein the level number of the difference between the third service object and the target service is not greater than the upper limit value of the preset identification transmission times.
When the information delivery processing device provided in the embodiment of the present specification performs delivery configuration of the information delivery corner mark, the upper limit value of the transfer skip times of the information delivery identifier is indirectly controlled by limiting the level difference between the target service and the source of the information delivery identifier, that is, the third service object, to be no more than the upper limit value of the identifier transfer times, so as to ensure that the information delivery identifier cannot skip too many times during skip transfer, which affects user experience.
In some embodiments of this specification, the identifier configuration module is specifically configured to:
and if the determined number of the target services is larger than 1 and a third service object of the plurality of target services is determined in the same page of the client application of the user, configuring different delivery time for information delivery identifiers corresponding to the third service object of the plurality of target services in the same page of the client application.
The information delivery processing apparatus provided in this description embodiment, when multiple information delivery identifiers may appear on the same page of the client application, may ensure that only one information delivery identifier is displayed on one page at the same time in a manner of configuring delivery time or adjusting a third service object, so as to ensure a page display effect of information delivery.
In some embodiments of the present description, the identity configuration module is further configured to:
configuring the releasing position of the information releasing identification;
the information delivery module is specifically configured to:
marking the information launching identification at the appointed position of the icon of the third business object according to the launching position;
or, according to the launching position, marking the information launching identification at the designated position of the icon of the second business object in the second business page.
The information delivery processing apparatus provided in this description embodiment may further configure a delivery position of the information delivery identifier when configuring the information delivery identifier, and may configure the information delivery identifier at a specified position of an icon of the second business object or the third business object according to the delivery position configured by the information delivery identifier. The information releasing mode is unified, and the information releasing page display effect is improved.
In some embodiments of the present description, the apparatus further comprises an identify multi-level transfer module configured to:
after the information delivery identification is marked at the icon position of the second service object in the second service page, after an access request for clicking the icon of the second service object in the second service page is received, setting the second service page as a new first service page, and setting the second service object as a new first service object;
jumping to a new second service page according to the access request, and transmitting the identification parameter to the new second service page, wherein the new second service page is a display service page of the new first service object;
and determining a new second service object associated with the information release identifier in a new second service page according to the identifier parameter, and marking the information release identifier at the icon position of the new second service object.
The information delivery processing device provided by the embodiment of the specification realizes multi-level page transmission of information delivery, determines the accuracy of information delivery, and improves the probability of seeing delivered information content by a user
It should be noted that the above-mentioned apparatus may also include other embodiments according to the description of the corresponding method embodiment. The specific implementation manner may refer to the description of the above corresponding method embodiment, and is not described in detail herein.
An embodiment of the present specification further provides an information delivery processing apparatus, including: at least one processor and a memory for storing processor-executable instructions, the processor implementing the information recommendation data processing method of the above embodiment when executing the instructions, such as:
receiving an access request for clicking an icon of a first service object in a first service page, wherein the icon of the first service object is provided with an information release identifier which comprises release information content;
jumping to a second service page according to the access request, acquiring an identification parameter of the information release identification, and transmitting the identification parameter to the second service page, wherein the identification parameter comprises release information content and a release identification number; the second service page is a service display page of the first service object;
determining a second service object associated with the information release identifier in the second service page according to the release information content and the release identifier number in the identifier parameter, wherein the second service object is a next-level service object of the first service object;
and marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
It should be noted that the above description of the apparatus according to the method embodiment may also include other embodiments. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The information delivery processing device provided by the specification can also be applied to various data analysis processing systems. The system or server or terminal or device may be a single server, or may include a server cluster, a system (including a distributed system), software (applications), actual operating devices, logical gate devices, quantum computers, etc. using one or more of the methods described herein or one or more embodiments of the system or server or terminal or device, in combination with necessary end devices implementing hardware. The system for checking for discrepancies may comprise at least one processor and a memory storing computer-executable instructions that, when executed by the processor, implement the steps of the method of any one or more of the embodiments described above.
The method embodiments provided by the embodiments of the present specification can be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Taking an example of the computer terminal running on a server, fig. 5 is a block diagram of a hardware structure of an information delivery processing server in an embodiment of the present specification, and the computer terminal may be the information delivery processing server or the information delivery processing apparatus in the above embodiment. As shown in fig. 5, the server 10 may include one or more (only one shown) processors 100 (the processors 100 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a non-volatile memory 200 for storing data, and a transmission module 300 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 5 is only an illustration and is not intended to limit the structure of the electronic device. For example, the server 10 may also include more or fewer components than shown in FIG. 5, and may also include other processing hardware, such as a database or multi-level cache, a GPU, or have a different configuration than shown in FIG. 5, for example.
The non-volatile memory 200 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the information delivery processing method in the embodiment of the present specification, and the processor 100 executes various functional applications and resource data updates by running the software programs and modules stored in the non-volatile memory 200. Non-volatile memory 200 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the non-volatile memory 200 may further include memory located remotely from the processor 100, which may be connected to a computer terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, office-to-network, mobile communication networks, and combinations thereof.
The transmission module 300 is used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal. In one example, the transmission module 300 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission module 300 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The method or apparatus provided in this specification and described in the foregoing embodiments may implement the service logic through a computer program and record the service logic on a storage medium, where the storage medium may be read and executed by a computer, and implement the effects of the solutions described in the embodiments of this specification, such as:
receiving an access request for clicking an icon of a first service object in a first service page, wherein the icon of the first service object is provided with an information release identifier which comprises release information content;
jumping to a second service page according to the access request, acquiring an identification parameter of the information release identification, and transmitting the identification parameter to the second service page, wherein the identification parameter comprises release information content and a release identification number; the second service page is a service display page of the first service object;
determining a second service object associated with the information release identifier in the second service page according to the release information content and the release identifier number in the identifier parameter, wherein the second service object is a next-level service object of the first service object;
and marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
The storage medium may include a physical device for storing information, and typically, the information is digitized and then stored using an electrical, magnetic, or optical media. The storage medium may include: devices that store information using electrical energy, such as various types of memory, e.g., RAM, ROM, etc.; devices that store information using magnetic energy, such as hard disks, floppy disks, tapes, core memories, bubble memories, and usb disks; devices that store information optically, such as CDs or DVDs. Of course, there are other ways of storing media that can be read, such as quantum memory, graphene memory, and so forth.
The information delivery processing method and apparatus provided in the embodiments of the present specification may be implemented in a computer by a processor executing corresponding program instructions, for example, implemented in a PC end using a c + + language of a windows operating system, implemented in a linux system, or implemented in an intelligent terminal using android, iOS system programming languages, implemented in processing logic based on a quantum computer, or the like.
It should be noted that descriptions of the apparatus, the computer storage medium, and the system described above according to the related method embodiments may also include other embodiments, and specific implementations may refer to descriptions of corresponding method embodiments, which are not described in detail herein.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the hardware + program class embodiment, since it is substantially similar to the method embodiment, the description is simple, and the relevant points can be referred to only the partial description of the method embodiment.
The embodiments of the present description are not limited to what must be consistent with industry communications standards, standard computer resource data updating and data storage rules, or what is described in one or more embodiments of the present description. Certain industry standards, or implementations modified slightly from those described using custom modes or examples, may also achieve the same, equivalent, or similar, or other, contemplated implementations of the above-described examples. The embodiments using the modified or transformed data acquisition, storage, judgment, processing and the like can still fall within the scope of the alternative embodiments of the embodiments in this specification.
In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic of the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a vehicle-mounted human-computer interaction device, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
Although one or more embodiments of the present description provide method operational steps as described in the embodiments or flowcharts, more or fewer operational steps may be included based on conventional or non-inventive approaches. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. When the device or the end product in practice executes, it can execute sequentially or in parallel according to the method shown in the embodiment or the figures (for example, in the environment of parallel processors or multi-thread processing, even in the environment of distributed resource data update). The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, the presence of additional identical or equivalent elements in a process, method, article, or apparatus that comprises the recited elements is not excluded. The terms first, second, etc. are used to denote names, but not any particular order.
For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, when implementing one or more of the present description, the functions of each module may be implemented in one or more software and/or hardware, or a module implementing the same function may be implemented by a combination of multiple sub-modules or sub-units, etc. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable resource data updating apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable resource data updating apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable resource data update apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable resource data update apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage, graphene storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
As will be appreciated by one skilled in the art, one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification can also be practiced in distributed computing environments where tasks are performed by remote devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, and the relevant points can be referred to only part of the description of the method embodiments. In the description of the specification, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the specification. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
The above description is merely exemplary of one or more embodiments of the present disclosure and is not intended to limit the scope of one or more embodiments of the present disclosure. Various modifications and alterations to one or more embodiments described herein will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of the present specification should be included in the scope of the claims.

Claims (22)

1. An information delivery processing method, the method comprising:
receiving an access request for clicking an icon of a first service object in a first service page, wherein the icon of the first service object is provided with an information release identifier which comprises release information content;
jumping to a second service page according to the access request, acquiring an identification parameter of the information release identification, and transmitting the identification parameter to the second service page, wherein the identification parameter comprises release information content and a release identification number; the second service page is a service display page of the first service object;
determining a second service object associated with the information release identifier in the second service page according to the release information content and the release identifier number in the identifier parameter, wherein the second service object is a next-level service object of the first service object;
and marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
2. The method according to claim 1, wherein the determining a second service object associated with the information delivery identifier in the second service page according to the delivery information content and the delivery identifier number in the identifier parameter includes:
determining service business and/or content business associated with the information release identification according to the release information content and the release identification number in the identification parameter;
and determining a related service object related to the service business and/or the content business in the second business page according to the service business and/or the content business related to the information delivery identifier, and taking the related service object as the second business object.
3. The method according to claim 2, wherein the determining, in the second service page, an associated service object associated with the service and/or content service, and using the associated service object as the second service object, includes:
if there are multiple associated service objects associated with the service and/or the content service, selecting the associated service object with the highest priority as the second service object according to the priority of the associated service object configured in advance.
4. The method of claim 1, prior to receiving an access request to click on an icon of a first business object in a first business page, the method further comprising:
determining a target service with the user use frequency greater than a preset threshold value according to the access historical data of the user;
determining a third service object associated with the target service and the release information content of the information release identifier according to the target service; the third business object is the same as the first business object or the third business object is a superior business object of the first business object;
and marking the information release identifier with the release information content at the icon position of the third service object, and configuring a release identifier number for the information release identifier.
5. The method of claim 4, wherein the determining, according to the target service, a third service object associated with the target service comprises:
and determining a service object associated with the target service as the third service object in the client application home page of the user according to the association relationship between the services and the target service.
6. The method of claim 4, wherein the determining, according to the target service, a third service object associated with the target service comprises:
determining a home page business object associated with the target business in a home page of a client application of the user according to the incidence relation between businesses and the target business;
and judging whether the number of the information release marks displayed in the application home page of the client of the user is greater than or equal to a preset number, if so, determining a service object associated with the target service as the third service object in the subordinate service objects of the home service object.
7. The method of claim 4, wherein the determining, according to the target service, a third service object associated with the target service comprises:
and determining a third service object of the target service according to the incidence relation between services and the target service, wherein the level number of the difference between the third service object and the target service is not greater than the upper limit value of the preset identification transmission times.
8. The method according to claim 4, after determining the third service object associated with the target service according to the target service, the method comprising:
and if the determined number of the target services is larger than 1 and a third service object of the plurality of target services is determined in the same page of the client application of the user, configuring different delivery time for information delivery identifiers corresponding to the third service object of the plurality of target services in the same page of the client application.
9. The method of claim 1, wherein marking the information delivery identification at an icon position of the second business object in the second business page, further comprises:
and the information release identifier marked at the icon position of the second service object is the same as the information release identifier marked at the icon position of the first service object in identifier style, release information content and release identifier.
10. The method according to claim 4, when determining, according to the target service, a third service object associated with the target service and delivery information content of an information delivery identifier, the method further comprises:
configuring the releasing position of the information releasing identification;
the marking the information release identifier with the release information content at the icon position of the third business object comprises:
marking an information release identification with the release information content at the appointed position of the icon of the third business object according to the release position;
the marking the information delivery identifier at the icon position of the second business object in the second business page includes:
and marking the information launching identification at the appointed position of the icon of the second service object in the second service page according to the launching position.
11. The method of claim 1, after marking the information delivery identification at the icon position of the second business object in the second business page, the method further comprising:
after receiving an access request for clicking an icon of a second service object in the second service page, setting the second service page as a new first service page, wherein the second service object is set as a new first service object;
jumping to a new second service page according to the access request, and transmitting the identification parameter to the new second service page, wherein the new second service page is a display service page of the new first service object;
and determining a new second service object associated with the information delivery identifier in a new second service page according to the identifier parameter, and marking the information delivery identifier at the position of an icon of the new second service object.
12. An information delivery processing apparatus comprising:
the system comprises an access receiving module, a processing module and a display module, wherein the access receiving module is used for receiving an access request for clicking an icon of a first business object in a first business page, the icon of the first business object is provided with an information release identifier, and the information release identifier comprises release information content;
an identification parameter transmission module, configured to jump to a second service page according to the access request, obtain an identification parameter of the information delivery identification, and transmit the identification parameter to the second service page, where the identification parameter includes the content of the delivery information and a delivery identification number; the second service page is a service display page of the first service object;
a marked object determining module, configured to determine, in the second service page, a second service object associated with the information delivery identifier according to the delivery information content and the delivery identifier number in the identifier parameter, where the second service object is a next-level service object of the first service object;
and the information delivery module is used for marking the information delivery identification at the icon position of the second service object in the second service page according to the identification parameter.
13. The apparatus of claim 12, the tagged object determination module to:
determining service business and/or content business associated with the information release identification according to the release information content and the release identification number in the identification parameter;
and determining a related service object related to the service business and/or the content business in the second business page according to the service business and/or the content business related to the information delivery identifier, and taking the related service object as the second business object.
14. The apparatus of claim 13, the tagged object determination module to be specifically configured for
And if a plurality of associated service objects associated with the service and/or the content service are determined by the mark object determination module, selecting the associated service object with the highest priority as the second service object according to the priority of the associated service object configured in advance.
15. The apparatus of claim 12, the apparatus further comprising an identity configuration module to:
before receiving an access request for clicking an icon of a first service object in a first service page, determining a target service with the use frequency of a user being greater than a preset threshold value according to access history data of the user;
determining a third service object associated with the target service and the release information content of the information release identifier according to the target service; the third business object is the same as the first business object or the third business object is a superior business object of the first business object;
and marking the information release identifier with the release information content at the icon position of the third service object, and configuring a release identifier number for the information release identifier.
16. The apparatus of claim 15, wherein the identity configuration module is specifically configured to:
and determining a service object associated with the target service as the third service object in the client application home page of the user according to the association relationship between the services and the target service.
17. The apparatus of claim 15, wherein the identity configuration module is specifically configured to:
determining a home page business object associated with the target business in a home page of a client application of the user according to the incidence relation between businesses and the target business;
and judging whether the number of the information release marks displayed in the client application home page of the user is greater than or equal to a preset number, if so, determining a service object associated with the target service as the third service object in the subordinate service objects of the home service object.
18. The apparatus of claim 15, wherein the identity configuration module is specifically configured to:
and determining a third service object of the target service according to the incidence relation between services and the target service, wherein the level number of the difference between the third service object and the target service is not greater than the upper limit value of the preset identification transmission times.
19. The apparatus of claim 15, wherein the identity configuration module is specifically configured to:
and if the determined number of the target services is larger than 1 and a third service object of the plurality of target services is determined in the same page of the client application of the user, configuring different delivery time for information delivery identifiers corresponding to the third service object of the plurality of target services in the same page of the client application.
20. The apparatus of claim 15, the identity configuration module further to:
configuring the releasing position of the information releasing identification;
the information delivery module is specifically configured to:
marking the information launching identification at the appointed position of the icon of the third business object according to the launching position;
or, according to the launching position, marking the information launching identification at the designated position of the icon of the second business object in the second business page.
21. The apparatus of claim 15, the apparatus further comprising an identify multi-level transfer module to:
after the information delivery identification is marked at the icon position of the second service object in the second service page, after an access request for clicking the icon of the second service object in the second service page is received, setting the second service page as a new first service page, and setting the second service object as a new first service object;
jumping to a new second service page according to the access request, and transmitting the identification parameter to the new second service page, wherein the new second service page is a display service page of the new first service object;
and determining a new second service object associated with the information delivery identifier in a new second service page according to the identifier parameter, and marking the information delivery identifier at the position of an icon of the new second service object.
22. An information delivery processing device comprising: at least one processor and a memory for storing processor-executable instructions, the processor implementing the method of any one of claims 1-11 when executing the instructions.
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