CN111782929A - Information pushing method, device and system - Google Patents

Information pushing method, device and system Download PDF

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Publication number
CN111782929A
CN111782929A CN201910807475.4A CN201910807475A CN111782929A CN 111782929 A CN111782929 A CN 111782929A CN 201910807475 A CN201910807475 A CN 201910807475A CN 111782929 A CN111782929 A CN 111782929A
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China
Prior art keywords
information
pushed
user
service platform
push
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Pending
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CN201910807475.4A
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Chinese (zh)
Inventor
李西佳
周於煜
何飞翔
祁盛旺
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
Original Assignee
Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to CN201910807475.4A priority Critical patent/CN111782929A/en
Publication of CN111782929A publication Critical patent/CN111782929A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The disclosure provides an information pushing method, device and system, and relates to the field of data processing. According to the information pushing scheme, the information pushing device can directly access the service platform and send the access link information of the object to be pushed on the service platform to the user, and the user directly accesses the object to be pushed through the access link information and obtains the information of the object, so that the information obtaining efficiency of the user is improved.

Description

Information pushing method, device and system
Technical Field
The present disclosure relates to the field of data processing, and in particular, to a method, an apparatus, and a system for pushing information.
Background
With the development of information technology, there are a huge amount of various information on a network. It is a challenge how to efficiently obtain information valuable to the user from the network.
In some related art, a user may issue a question on a network, for example, "which communication books are good? "other users will answer on the web, e.g.," a certain author's book is better ".
Disclosure of Invention
The inventors have found that the related art is relatively inefficient in acquiring information. For example, in the case where the author has a duplicate name or the author has many books, the user asking the question still does not know which book is good and how to acquire the book.
In view of this, according to the information pushing scheme disclosed by the present disclosure, the information pushing device can directly access the service platform, and send the access link information of the object to be pushed on the service platform to the user, and the user directly accesses the object to be pushed through the access link information and obtains the information of the object, so that the efficiency of obtaining information by the user is improved.
According to an aspect of the present disclosure, an information pushing method is provided, including:
accessing a service platform through a first communication interface provided by an information push application server;
selecting an object to be pushed from the service platform;
acquiring access link information of the object to be pushed on the service platform;
and sending push information to the pushed user, wherein the push information comprises access link information of the object to be pushed on the service platform.
In some embodiments, further comprising:
receiving service trigger information sent by the pushed user, wherein the service trigger information comprises description information of push information used for selecting an object to be pushed and access link information of the information push application server;
and accessing the information push application server according to the access link information of the information push application server.
In some embodiments, further comprising:
accessing the social platform through a second communication interface provided by the information pushing application server;
determining a pushed user from the social platform, wherein the pushed user is a user having a preset relationship with a user sending push information on the social platform;
and sending the pushed information to the pushed user through the social platform.
In some embodiments, selecting the object to be pushed from the service platform comprises:
selecting an object to be pushed from all objects of the service platform;
or selecting an object to be pushed from objects related to a user account of the service platform by a user accessing the service platform.
In some embodiments, the push information further includes additional information related to the object to be pushed, and the additional information includes at least one of text information and picture information.
In some embodiments, the access link information of the object to be pushed on the service platform is added to the push information through a link area, and the additional information is added to the push information through at least one of a text area and a picture area.
In some embodiments, further comprising: and the information push application server accesses the service platform through the first communication interface and pulls corresponding content from a preset content module of the service platform.
Some embodiments of the present disclosure provide an information pushing apparatus, including:
a memory; and
a processor coupled to the memory, the processor configured to perform the information pushing method of any of the embodiments based on instructions stored in the memory.
Some embodiments of the present disclosure provide an information push system, including:
the information pushing apparatus of any of the embodiments, and
the information push application server provides a first communication interface for accessing the service platform and a second communication interface for accessing the social platform.
In some embodiments, the information push application server further accesses the service platform through the first communication interface, pulls corresponding content from a preset content module of the service platform, and displays the corresponding content.
Some embodiments of the present disclosure propose a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements an information push method to perform any of the embodiments.
Drawings
The drawings that will be used in the description of the embodiments or the related art will be briefly described below. The present disclosure will be more clearly understood from the following detailed description, which proceeds with reference to the accompanying drawings,
it is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without undue inventive faculty.
Fig. 1 is a schematic flow chart diagram of some embodiments of an information pushing method according to the present disclosure.
Fig. 2 is a schematic flow chart of some embodiments of a method for pushing information initiated by triggering according to the present disclosure.
Fig. 3 is a flow diagram illustrating some embodiments of an actively-initiated information push method of the present disclosure.
Fig. 4 is a flowchart illustrating another embodiment of an information pushing method according to the present disclosure.
Fig. 5 is a schematic diagram of some embodiments of the disclosed information push system.
Fig. 6 is a schematic diagram of some embodiments of an information pushing device according to the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure.
The information is recommended in an information pushing mode, so that the information pushing device can directly access the service platform and send the access link information of the object to be pushed on the service platform to the user, the user directly accesses the object to be pushed through the access link information and obtains the information of the object, and the information obtaining efficiency of the user is improved.
The information pushing apparatus may be, for example, a client or other device having an information pushing application, which is capable of executing the information pushing method in the embodiments of the present disclosure.
Fig. 1 is a schematic flow chart diagram of some embodiments of an information pushing method according to the present disclosure. As shown in fig. 1, the method of this embodiment includes:
in step 11, the information pushing device accesses the service platform through the first communication interface provided by the information pushing application server.
Thus, through the first communication interface, the user can directly access the service platform in the information push application through the information push device.
The service platform is a platform that carries information related to an object to be pushed, for example, an information platform that carries detailed information of the object to be pushed, or a transaction platform that carries description information of the object to be pushed and acquisition path information, but is not limited to the examples given above.
In step 12, the information push apparatus selects an object to be pushed from the service platform.
In some embodiments, the object to be pushed is selected from all objects of the service platform, for example, the homepage of the service platform initially filters some objects from all objects thereof by a search method, and then selects one or more objects from the objects as the object to be pushed.
In some embodiments, the object to be pushed is selected from objects related to the user account of the service platform by the user accessing the service platform. For example, when the user B accesses the service platform through the information pushing device, the user B selects an object to be pushed from the concerned object or the transaction object related to the account number of the service platform.
In step 13, the information pushing apparatus obtains the access link information of the object to be pushed on the service platform.
In step 14, the information pushing apparatus sends pushing information to the pushed user, where the pushing information includes access link information of the object to be pushed on the service platform, and the user directly accesses the object to be pushed through the access link information and obtains information of the object.
The information pushing device can directly send the pushing information to the pushed user, and also can send the pushing information to the information pushing application server, and then the information pushing application server sends the pushing information to the pushed user.
In some embodiments, the push information further includes additional information related to the object to be pushed, the additional information including at least one of text information and picture information, for example. The additional information may be, for example, a reason for recommendation of the object or the like.
In some embodiments, the recommendation area of the information push application is divided into a link area, a text area, a picture area, and the like, for example, a user may add link information, text information, and picture information through the link area, the text information, and the picture area, respectively, for example, access link information of the object to be pushed on the service platform is added to the push information through the link area, additional information in a text form is added to the push information through the text area, and additional information in a picture form is added to the push information through the picture area.
In the embodiment, the information is recommended in an information pushing manner, so that the information pushing device can directly access the service platform and send the access link information of the object to be pushed to the user on the service platform, and the user directly accesses the object to be pushed and acquires the information of the object through the access link information, thereby improving the efficiency of acquiring the information by the user.
The information push method may be initiated by triggering, or may be actively initiated. These two service scenarios are described below in conjunction with fig. 2 and 3, respectively.
Fig. 2 is a schematic flow chart of some embodiments of a method for pushing information initiated by triggering according to the present disclosure. As shown in fig. 2, the method of this embodiment includes:
in step 21, the user a sends service trigger information, where the service trigger information includes description information of push information for selecting an object to be pushed and access link information of the information push application server.
For example, the user a may access the social platform through a second communication interface provided by the information push application server, and the user a may utilize its information push device a and send the service trigger information through the social platform. A social platform is a platform between different users that can interact information.
The description information of the pushed information may be in the form of questioning or recommending, for example, "which cameras are good? "," please recommend a good camera ", etc.
In step 22, the user B receiving the service triggering information may directly access the information push application server according to the access link information of the information push application server, that is, use the information push application.
For example, the user B receives the service trigger information sent by the user a through the social platform.
In step 23, the user B accesses the service platform by using its information push device B through the first communication interface provided by the information push application server.
In step 24, the user B selects a corresponding object to be pushed from the service platform by using the information pushing device B according to the description information of the pushing information.
In step 25, the information pushing apparatus B (i.e. the user B and the information pushing application) obtains the access link information of the object to be pushed on the service platform. The user B may add additional information, such as a reason for recommendation, related to the object to be pushed, by using the information pushing apparatus B.
In step 26, the information pushing apparatus B synchronizes the pushing information, such as the access link information of the object to be pushed on the service platform and the related additional information, to the information pushing application server.
In step 27, the information push application server synchronizes the push information to the information push device a of user a, so that user a obtains the push information of user B.
In step 28, the user a may directly access the object to be pushed through the access link information in the push information and obtain detailed information of the object, or may obtain additional information of the object through additional information such as a recommendation reason in the push information.
For example, user a generates a question "please recommend a camera" by using information pushing device a, sends the question to his/her own friend through a social platform, attaches an access link of an information pushing application server, and user B as a friend sees the question of user a to prepare to answer the question of user a, clicks the access link of the information pushing application server, uses the function of the information pushing device (i.e. using the information pushing application), accesses a certain transaction service platform by using the first communication interface provided by the information pushing application server, and searches for the camera to be recommended from the transaction service platform, or determines the camera to be recommended from his/her order or shopping cart in the transaction service platform, and synchronizes the link of the camera to the transaction service platform and the reason for the recommendation filled in by user B to the information pushing application server of user a And by the aid of the information pushing device A, the user A can not only see the camera recommended by the friend and the recommendation reason, but also directly enter a transaction page of the camera on a transaction service platform by clicking a link of the camera to perform transaction and acquire the camera. Therefore, the user A can clearly and efficiently acquire the information, and the user A can trust the pushed information more because the pushed information comes from friends.
Fig. 3 is a flow diagram illustrating some embodiments of an actively-initiated information push method of the present disclosure. As shown in fig. 3, the method of this embodiment includes:
in step 31, the user C accesses the service platform by using his information pushing device C (i.e. using the information pushing application) through the first communication interface provided by the information pushing application server.
In step 32, the user C uses the information pushing device C to select the object to be pushed from the service platform.
In step 33, the information pushing apparatus C (i.e. the user C and the information pushing application) obtains the access link information of the object to be pushed on the service platform. The user C may add additional information, such as a reason for recommendation, related to the object to be pushed, by using the information pushing apparatus C.
In step 34, the user C accesses the social platform by using the information pushing device C through the second communication interface provided by the information pushing application server.
In step 35, the user C determines a pushed user from the social platform, where the pushed user is, for example, one or more users having a preset relationship (e.g., a friend relationship) with the user sending the pushed information on the social platform.
In step 36, the user C sends the pushed information, such as access link information, additional information (optional) and a link (optional) of the information pushing application server, of the object to be pushed to the pushed user (such as the user D, the user E, the user F, etc.) through the social platform.
In step 37, the pushed user (e.g., user D, user E, user F, etc.) may directly access the object to be pushed of the service platform through the access link information in the push information and obtain detailed information of the object, and may also obtain additional information of the object through additional information such as a recommendation reason in the push information. In addition, the pushed user uses the information pushing application by clicking the link of the information pushing application server, and the link of the object is clicked from the information pushing application to access the object to be pushed of the service platform. Therefore, the pushed user can clearly and efficiently acquire the information, and the user A can trust the pushed information more because the pushed information comes from the friends.
Fig. 4 is a flowchart illustrating another embodiment of an information pushing method according to the present disclosure. As shown in fig. 4, the method of this embodiment includes:
in step 41, the information push application server accesses the service platform through the first communication interface, and pulls corresponding content from a preset content module of the service platform.
The content in the preset content module of the service platform is, for example, content written by a professional user, or content automatically generated by an automatic filing system, and the like, but is not limited to the examples.
In step 42, the information push application server presents the content on, i.e. pushes to, the homepage of the information push application.
The user who logs in to the information push application can see these contents on the homepage, i.e. the user can see them on his information push device, step 43.
Therefore, the user can obtain rich push information.
Fig. 5 is a schematic diagram of some embodiments of the disclosed information push system.
As shown in fig. 5, the system of this embodiment includes: an information push device 51 for use by or by an information push user, and an information push application server 52. The information push application server 52 provides a first communication interface for accessing the service platform and a second communication interface for accessing the social platform. The information pushing user or the pushed user can access the service platform through the first communication interface and access the social platform through the second communication interface. In addition, the information push application server 52 accesses the service platform through the first communication interface, pulls corresponding content from a preset content module of the service platform, and displays the corresponding content.
Fig. 6 is a schematic diagram of some embodiments of an information pushing device according to the present disclosure.
As shown in fig. 6, the information pushing apparatus 51 of this embodiment includes:
a memory 511; and
a processor 512 coupled to the memory, the processor 512 configured to execute the information pushing method of any of the embodiments based on instructions stored in the memory.
The memory 511 may include, for example, a system memory, a fixed nonvolatile storage medium, and the like. The system memory stores, for example, an operating system, an application program, a Boot Loader (Boot Loader), and other programs.
As will be appreciated by one skilled in the art, embodiments of the present disclosure may be provided as a method, system, or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable non-transitory storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above description is only exemplary of the present disclosure and is not intended to limit the present disclosure, so that any modification, equivalent replacement, or improvement made within the spirit and principle of the present disclosure should be included in the scope of the present disclosure.

Claims (11)

1. An information pushing method, comprising:
accessing a service platform through a first communication interface provided by an information push application server;
selecting an object to be pushed from the service platform;
acquiring access link information of the object to be pushed on the service platform;
and sending push information to the pushed user, wherein the push information comprises access link information of the object to be pushed on the service platform.
2. The method of claim 1, further comprising:
receiving service trigger information sent by the pushed user, wherein the service trigger information comprises description information of push information used for selecting an object to be pushed and access link information of the information push application server;
and accessing the information push application server according to the access link information of the information push application server.
3. The method of claim 1, further comprising:
accessing the social platform through a second communication interface provided by the information pushing application server;
determining a pushed user from the social platform, wherein the pushed user is a user having a preset relationship with a user sending push information on the social platform;
and sending the pushed information to the pushed user through the social platform.
4. The method of claim 1, wherein selecting the object to be pushed from the service platform comprises:
selecting an object to be pushed from all objects of the service platform;
or selecting an object to be pushed from objects related to a user account of the service platform by a user accessing the service platform.
5. The method of claim 1,
the push information further comprises additional information related to the object to be pushed,
the additional information includes at least one of text information and picture information.
6. The method of claim 5,
the access link information of the object to be pushed on the service platform is added to the push information through a link area,
the additional information is added to the push information through at least one of a text area and a picture area.
7. The method of claim 1, further comprising:
and the information push application server accesses the service platform through the first communication interface and pulls corresponding content from a preset content module of the service platform.
8. An information pushing apparatus, comprising:
a memory; and
a processor coupled to the memory, the processor configured to perform the information pushing method of any of claims 1-6 based on instructions stored in the memory.
9. An information push system, comprising:
the information push device of claim 8, and
the information push application server provides a first communication interface for accessing the service platform and a second communication interface for accessing the social platform.
10. The system of claim 9,
the information push application server also accesses the service platform through the first communication interface, pulls corresponding content from a preset content module of the service platform and displays the content.
11. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, realizes performing the information pushing method of any one of claims 1 to 6.
CN201910807475.4A 2019-08-29 2019-08-29 Information pushing method, device and system Pending CN111782929A (en)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105391796A (en) * 2015-12-01 2016-03-09 小米科技有限责任公司 Social platform based information push method and device and server
CN106899636A (en) * 2015-12-19 2017-06-27 阿里巴巴集团控股有限公司 Information-pushing method and system and information pushing end
CN106991108A (en) * 2016-09-27 2017-07-28 阿里巴巴集团控股有限公司 The method for pushing and device of a kind of information
CN110008396A (en) * 2018-11-28 2019-07-12 阿里巴巴集团控股有限公司 Object information method for pushing, device, equipment and computer readable storage medium

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105391796A (en) * 2015-12-01 2016-03-09 小米科技有限责任公司 Social platform based information push method and device and server
CN106899636A (en) * 2015-12-19 2017-06-27 阿里巴巴集团控股有限公司 Information-pushing method and system and information pushing end
CN106991108A (en) * 2016-09-27 2017-07-28 阿里巴巴集团控股有限公司 The method for pushing and device of a kind of information
CN110008396A (en) * 2018-11-28 2019-07-12 阿里巴巴集团控股有限公司 Object information method for pushing, device, equipment and computer readable storage medium

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