CN111768717A - Exhibition operation system and method based on lamplight - Google Patents

Exhibition operation system and method based on lamplight Download PDF

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Publication number
CN111768717A
CN111768717A CN201910257931.2A CN201910257931A CN111768717A CN 111768717 A CN111768717 A CN 111768717A CN 201910257931 A CN201910257931 A CN 201910257931A CN 111768717 A CN111768717 A CN 111768717A
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China
Prior art keywords
advertisement
module
information
rendering
content information
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Pending
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CN201910257931.2A
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Chinese (zh)
Inventor
夏明华
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Shanghai Jinhan Lighting Advertising Co ltd
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Shanghai Jinhan Lighting Advertising Co ltd
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Priority to CN201910257931.2A priority Critical patent/CN111768717A/en
Publication of CN111768717A publication Critical patent/CN111768717A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/33Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02BCLIMATE CHANGE MITIGATION TECHNOLOGIES RELATED TO BUILDINGS, e.g. HOUSING, HOUSE APPLIANCES OR RELATED END-USER APPLICATIONS
    • Y02B20/00Energy efficient lighting technologies, e.g. halogen lamps or gas discharge lamps
    • Y02B20/40Control techniques providing energy savings, e.g. smart controller or presence detection

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention belongs to the technical field of advertisement exhibition, and particularly relates to a light-based exhibition operation system and a light-based exhibition operation method. The system comprises: a first advertisement information rendering module: the system comprises a first advertisement player and a second advertisement player, wherein the first advertisement player is used for rendering a first advertisement according to first advertisement information after receiving the first advertisement information; a first analysis module: the position and size information of the second advertisement is analyzed; a judging module: the second advertisement display device is used for judging the appearance form of the current second advertisement according to the appointed form field; a second analysis module: the system comprises a first advertisement content information module, a second advertisement content information module, a display module and a display module, wherein the first advertisement content information module is used for analyzing specific first advertisement content information and determining native system controls needed to be used and positions, sizes and colors needed to be displayed by the native system controls according to the first advertisement content information; a rendering module: rendering the specific content of the second advertisement through the native system control; and the display module is used for displaying the specific content of the rendered second advertisement. The intelligent control system has the advantages of high intelligent success rate, simple structure and high efficiency.

Description

Exhibition operation system and method based on lamplight
Technical Field
The invention belongs to the technical field of advertisement exhibition, and particularly relates to a light-based exhibition operation system and a light-based exhibition operation method.
Background
At present, internet advertisements mainly comprise two types of videos and pictures, a user pops up delivered advertisement information when browsing a page or watching the videos, if the user is interested, the user can click the advertisement information to open a link to jump to other websites, the loading speed and interaction of the websites determine whether the subsequent behaviors of the user continue browsing or jump out of the website, and therefore the conversion rate of the advertisements, namely the delivery effect of the advertisements, is directly determined. Specifically, the existing methods have the following problems:
1. due to the limitation of an interaction form, the current method is basically pure watching and weak interaction, the attraction of the advertisement is small, the loss rate is high, and subsequent conversion behaviors such as clicking and the like are difficult to generate.
2. The landing page is opened in a new window, so that the current behavior of the user is interrupted, and the experience is poor.
3. At present, the jump action after the advertisement is clicked is usually a webpage, and is much worse in loading speed and user experience compared with the original display of a system.
4. In the advertisement selling process, because the experience and the interaction mode of each family are different, differentiation is difficult to be made, and the selling price is difficult to be improved.
Disclosure of Invention
In view of the above, the main objective of the present invention is to provide a system and a method for exhibitions operation based on light, which have the advantages of high intelligent achievement, simple structure and high efficiency.
In order to achieve the purpose, the technical scheme of the invention is realized as follows:
a light-based exhibitions operation system, the system comprising: a first advertisement information rendering module: the system comprises a first advertisement player and a second advertisement player, wherein the first advertisement player is used for rendering a first advertisement according to first advertisement information after receiving the first advertisement information;
a first analysis module: the position and size information of the second advertisement is analyzed;
a judging module: the second advertisement display device is used for judging the appearance form of the current second advertisement according to the appointed form field;
a second analysis module: the system comprises a first advertisement content information module, a second advertisement content information module, a display module and a display module, wherein the first advertisement content information module is used for analyzing specific first advertisement content information and determining native system controls needed to be used and positions, sizes and colors needed to be displayed by the native system controls according to the first advertisement content information;
a rendering module: rendering the specific content of the second advertisement through the native system control;
a display module: the specific content of the second advertisement which is used for showing and rendering.
Further, the display module comprises: the LED display screen comprises a square fixing seat and an LED display arranged at the top of the square fixing seat, wherein a limiting groove is formed in the top of the square fixing seat along the length direction, the LED display is arranged in the limiting groove, an installation cavity is formed in the bottom wall of the limiting groove along the length direction, a horizontally arranged screw rod is movably installed in the installation cavity, one end of the screw rod is movably installed on the inner wall of the installation cavity, the other end of the screw rod movably extends to the outside of the square fixing seat and is fixedly provided with a handle, a threaded sleeve is sleeved on the screw rod positioned in the installation cavity in a threaded manner, a vertical plate is fixed at the top of the threaded sleeve, an installation groove is formed in one side, close to the LED display, of the vertical plate, a horizontally arranged spring column is fixed on the inner wall of the installation groove, the other end of the spring;
further, the bottom intermediate position of square fixing base is fixed with the pivot, the lower extreme movable mounting of pivot is in setting up the square groove at the top of square supporting seat, fixed cover has connect the ring gear on the outer wall of pivot, the interior diapire of square groove is fixed with driving motor, driving motor's output shaft sets up and is fixed with the gear up, the gear is connected with the ring gear meshing, the top symmetry of square supporting seat is equipped with the arc wall, the arc slide rail is installed to the interior diapire of arc wall, the inside slip of arc slide rail is equipped with the sliding block, the top of sliding block is fixed with the support column, the bottom at square fixing base is fixed to the upper end.
A light-based exhibitions operation method, the method comprising the steps of:
the server side issues first advertisement information, wherein the first advertisement information comprises an interaction mode field, a first advertisement self advertisement content information field and a second advertisement information data structure; the second advertisement information data structure comprises second advertisement content information and a display form;
the client receives the first advertisement information and renders a first advertisement according to the first advertisement information;
when the user and the first advertisement have interactive behaviors, the client judges whether the interactive behaviors are matched with the limited interactive behaviors identified by the interactive mode field, and if so, the step 4) is carried out; otherwise, waiting for the next interaction;
rendering the second advertisement.
Furthermore, different interactive behaviors are defined through the interactive mode field, and the interactive behaviors are one or more of clicking, shaking and sliding.
Further, the triggering mode of the first advertisement is one or more of clicking, shaking and sliding.
Further, the specific implementation process of rendering the second advertisement includes:
the client analyzes the position and size information of the second advertisement;
the server informs the client of the form of the current second advertisement through the appointed field, and the client judges the form of the current second advertisement according to the appointed field;
the client analyzes the specific second advertisement content information, and determines the native system controls needed to be used and the positions, sizes and colors of the native system controls needed to be displayed according to the second advertisement content information;
and rendering the specific content of the second advertisement through the native system control.
The invention discloses a light-based exhibition operation system and a light-based exhibition operation method, which have the following beneficial effects: the method can solve the problems that the current advertisement products are limited by the loss rate generated by the interactive form and are difficult to convert, improves the user experience, and supports the interaction of the advertisement with the user in a richer form.
Drawings
Fig. 1 is a schematic system structure diagram of the light-based exhibition operation system of the present invention.
Detailed Description
The method of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments of the invention.
As shown in fig. 1, a light-based exhibition operation system includes: a first advertisement information rendering module: the system comprises a first advertisement player and a second advertisement player, wherein the first advertisement player is used for rendering a first advertisement according to first advertisement information after receiving the first advertisement information;
a first analysis module: the position and size information of the second advertisement is analyzed;
a judging module: the second advertisement display device is used for judging the appearance form of the current second advertisement according to the appointed form field;
a second analysis module: the system comprises a first advertisement content information module, a second advertisement content information module, a display module and a display module, wherein the first advertisement content information module is used for analyzing specific first advertisement content information and determining native system controls needed to be used and positions, sizes and colors needed to be displayed by the native system controls according to the first advertisement content information;
a rendering module: rendering the specific content of the second advertisement through the native system control;
and the display module is used for displaying the specific content of the rendered second advertisement.
Further, the display module comprises: the LED display screen comprises a square fixing seat and an LED display arranged at the top of the square fixing seat, wherein a limiting groove is formed in the top of the square fixing seat along the length direction, the LED display is arranged in the limiting groove, an installation cavity is formed in the bottom wall of the limiting groove along the length direction, a horizontally arranged screw rod is movably installed in the installation cavity, one end of the screw rod is movably installed on the inner wall of the installation cavity, the other end of the screw rod movably extends to the outside of the square fixing seat and is fixedly provided with a handle, a threaded sleeve is sleeved on the screw rod positioned in the installation cavity in a threaded manner, a vertical plate is fixed at the top of the threaded sleeve, an installation groove is formed in one side, close to the LED display, of the vertical plate, a horizontally arranged spring column is fixed on the inner wall of the installation groove, the other end of the spring;
further, the bottom intermediate position of square fixing base is fixed with the pivot, the lower extreme movable mounting of pivot is in setting up the square groove at the top of square supporting seat, fixed cover has connect the ring gear on the outer wall of pivot, the interior diapire of square groove is fixed with driving motor, driving motor's output shaft sets up and is fixed with the gear up, the gear is connected with the ring gear meshing, the top symmetry of square supporting seat is equipped with the arc wall, the arc slide rail is installed to the interior diapire of arc wall, the inside slip of arc slide rail is equipped with the sliding block, the top of sliding block is fixed with the support column, the bottom at square fixing base is fixed to the upper end.
A light-based exhibitions operation method, the method comprising the steps of:
the server side issues first advertisement information, wherein the first advertisement information comprises an interaction mode field, a first advertisement self advertisement content information field and a second advertisement information data structure; the second advertisement information data structure comprises second advertisement content information and a display form;
the client receives the first advertisement information and renders a first advertisement according to the first advertisement information;
when the user and the first advertisement have interactive behaviors, the client judges whether the interactive behaviors are matched with the limited interactive behaviors identified by the interactive mode field, and if so, the step 4) is carried out; otherwise, waiting for the next interaction;
rendering the second advertisement.
Furthermore, different interactive behaviors are defined through the interactive mode field, and the interactive behaviors are one or more of clicking, shaking and sliding.
Further, the triggering mode of the first advertisement is one or more of clicking, shaking and sliding.
Further, the specific implementation process of rendering the second advertisement includes:
the client analyzes the position and size information of the second advertisement;
the server informs the client of the form of the current second advertisement through the appointed field, and the client judges the form of the current second advertisement according to the appointed field;
the client analyzes the specific second advertisement content information, and determines the native system controls needed to be used and the positions, sizes and colors of the native system controls needed to be displayed according to the second advertisement content information;
and rendering the specific content of the second advertisement through the native system control.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process and related description of the system described above may refer to the corresponding process in the foregoing method embodiments, and will not be described herein again.
It should be noted that, the system provided in the foregoing embodiment is only illustrated by dividing the functional modules, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the modules or steps in the embodiment of the present invention are further decomposed or combined, for example, the modules in the foregoing embodiment may be combined into one module, or may be further split into multiple sub-modules, so as to complete all or part of the functions described above. The names of the modules and steps involved in the embodiments of the present invention are only for distinguishing the modules or steps, and are not to be construed as unduly limiting the present invention.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes and related descriptions of the storage device and the processing device described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Those of skill in the art would appreciate that the various illustrative modules, method steps, and modules described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that programs corresponding to the software modules, method steps may be located in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. To clearly illustrate this interchangeability of electronic hardware and software, various illustrative components and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as electronic hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The terms "first," "second," and the like are used for distinguishing between similar elements and not necessarily for describing or implying a particular order or sequence.
The terms "comprises," "comprising," or any other similar term are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
So far, the technical solutions of the present invention have been described in connection with the preferred embodiments shown in the drawings, but it is easily understood by those skilled in the art that the scope of the present invention is obviously not limited to these specific embodiments. Equivalent changes or substitutions of related technical features can be made by those skilled in the art without departing from the principle of the invention, and the technical scheme after the changes or substitutions can fall into the protection scope of the invention.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.

Claims (7)

1. A light-based exhibitions operation system, said system comprising: a first advertisement information rendering module: the system comprises a first advertisement player and a second advertisement player, wherein the first advertisement player is used for rendering a first advertisement according to first advertisement information after receiving the first advertisement information;
a first analysis module: the position and size information of the second advertisement is analyzed;
a judging module: the second advertisement display device is used for judging the appearance form of the current second advertisement according to the appointed form field;
a second analysis module: the system comprises a first advertisement content information module, a second advertisement content information module, a display module and a display module, wherein the first advertisement content information module is used for analyzing specific first advertisement content information and determining native system controls needed to be used and positions, sizes and colors needed to be displayed by the native system controls according to the first advertisement content information;
a rendering module: rendering the specific content of the second advertisement through the native system control;
a display module: the specific content of the second advertisement which is used for showing and rendering.
2. The light-based exhibitions operation system of claim 1, wherein said display module includes: the LED display screen comprises a square fixing seat and an LED display arranged at the top of the square fixing seat, wherein a limiting groove is formed in the top of the square fixing seat along the length direction, the LED display is arranged in the limiting groove, an installation cavity is formed in the bottom wall of the limiting groove along the length direction, a horizontally arranged screw rod is movably installed in the installation cavity, one end of the screw rod is movably installed on the inner wall of the installation cavity, the other end of the screw rod movably extends to the outside of the square fixing seat and is fixedly provided with a handle, a threaded sleeve is sleeved on the screw rod positioned in the installation cavity in a threaded manner, a vertical plate is fixed at the top of the threaded sleeve, an installation groove is formed in one side, close to the LED display, of the vertical plate, a horizontally arranged spring column is fixed on the inner wall of the installation groove, the other end of the spring;
3. the light-based exhibitions operation system of claim 2, wherein a rotating shaft is fixed at the middle position of the bottom of the square fixing seat, the lower end of the rotating shaft is movably installed in a square groove formed at the top of the square supporting seat, a gear ring is fixedly sleeved on the outer wall of the rotating shaft, a driving motor is fixed on the inner bottom wall of the square groove, a gear is arranged and fixed on the output shaft of the driving motor, the gear is meshed with the gear ring, an arc-shaped groove is symmetrically formed at the top of the square supporting seat, an arc-shaped slide rail is installed on the inner bottom wall of the arc-shaped groove, a slide block is arranged inside the arc-shaped slide rail in a sliding manner, a support column is fixed at the top of.
4. A light-based exhibition operation method is characterized by comprising the following steps:
the server side issues first advertisement information, wherein the first advertisement information comprises an interaction mode field, a first advertisement self advertisement content information field and a second advertisement information data structure; the second advertisement information data structure comprises second advertisement content information and a display form;
the client receives the first advertisement information and renders a first advertisement according to the first advertisement information;
when the user and the first advertisement have interactive behaviors, the client judges whether the interactive behaviors are matched with the limited interactive behaviors identified by the interactive mode field, and if so, the step 4) is carried out; otherwise, waiting for the next interaction;
rendering the second advertisement.
5. The light-based convention and exhibition operation method of claim 4, wherein different interactive behaviors are defined by the interactive mode field, and the interactive behaviors are one or more of clicking, shaking and sliding.
6. A light-based exhibitions operation method as claimed in claim 5, wherein the triggering mode of the first advertisement is one or more of clicking, shaking and sliding.
7. The light-based exhibitions operation method of claim 4, wherein the specific implementation process of rendering the second advertisement includes:
the client analyzes the position and size information of the second advertisement;
the server informs the client of the form of the current second advertisement through the appointed field, and the client judges the form of the current second advertisement according to the appointed field;
the client analyzes the specific second advertisement content information, and determines the native system controls needed to be used and the positions, sizes and colors of the native system controls needed to be displayed according to the second advertisement content information;
and rendering the specific content of the second advertisement through the native system control.
CN201910257931.2A 2019-04-01 2019-04-01 Exhibition operation system and method based on lamplight Pending CN111768717A (en)

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Application Number Priority Date Filing Date Title
CN201910257931.2A CN111768717A (en) 2019-04-01 2019-04-01 Exhibition operation system and method based on lamplight

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Application Number Priority Date Filing Date Title
CN201910257931.2A CN111768717A (en) 2019-04-01 2019-04-01 Exhibition operation system and method based on lamplight

Publications (1)

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CN111768717A true CN111768717A (en) 2020-10-13

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105100909A (en) * 2014-05-05 2015-11-25 四达时代通讯网络技术有限公司 Tween interaction-type ad placement method and device based on intelligent terminal
CN105263030A (en) * 2015-09-17 2016-01-20 北京暴风科技股份有限公司 Advertisement synthesizing and displaying method and system
CN108036230A (en) * 2017-12-16 2018-05-15 广西特致文化传播有限公司 A kind of exhibitions advertising lamp
CN108591736A (en) * 2018-05-26 2018-09-28 黄春梅 A kind of light-emitting diode display regulating device
CN108843916A (en) * 2018-05-23 2018-11-20 广州巧艺展览服务有限公司 A kind of adjustable exhibitions advertising display screen
CN108897481A (en) * 2018-07-05 2018-11-27 湖南快乐阳光互动娱乐传媒有限公司 It is a kind of to interact the primary method and system for showing advertising information

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105100909A (en) * 2014-05-05 2015-11-25 四达时代通讯网络技术有限公司 Tween interaction-type ad placement method and device based on intelligent terminal
CN105263030A (en) * 2015-09-17 2016-01-20 北京暴风科技股份有限公司 Advertisement synthesizing and displaying method and system
CN108036230A (en) * 2017-12-16 2018-05-15 广西特致文化传播有限公司 A kind of exhibitions advertising lamp
CN108843916A (en) * 2018-05-23 2018-11-20 广州巧艺展览服务有限公司 A kind of adjustable exhibitions advertising display screen
CN108591736A (en) * 2018-05-26 2018-09-28 黄春梅 A kind of light-emitting diode display regulating device
CN108897481A (en) * 2018-07-05 2018-11-27 湖南快乐阳光互动娱乐传媒有限公司 It is a kind of to interact the primary method and system for showing advertising information

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